Visual Designer (E-commerce, Packaging)

📍 Job Overview

Job Title: Visual Designer (E-commerce, Packaging)

Company: The Fesco Group

Location: Jersey City, New Jersey, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: March 24, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation and optimization of AI-native visual assets for a cutting-edge e-commerce and packaging design function.

• Develop and implement scalable design systems and workflows that leverage AI for rapid iteration and enhanced creative output.

• Design high-converting visual assets for product detail pages (PDPs), landing pages, promotional campaigns, email marketing, and social media ads.

• Translate brand identity and product value propositions into compelling packaging designs that are distinctive on shelf and optimized for digital reuse.

• Drive creative performance by analyzing metrics and continuously improving visual assets based on data-driven insights.

📝 Enhancement Note: This role is positioned at the intersection of traditional visual design disciplines and emerging AI technologies, demanding a candidate who can not only execute design but also architect and optimize creative processes using AI tools. The emphasis on "AI-native" suggests a proactive approach to integrating AI into daily workflows, not merely as an occasional tool.

📈 Primary Responsibilities

• Design and produce high-quality visual assets for e-commerce product pages (PDPs), banners, and A+ content.

• Develop visually engaging landing pages and promotional campaign assets that drive customer acquisition and conversion.

• Create compelling visuals for email marketing campaigns and social media advertisements, ensuring brand consistency and platform optimization.

• Build modular, scalable design systems and component libraries to accelerate creative production and maintain brand integrity.

• Continuously analyze creative performance metrics (e.g., conversion rates, click-through rates) and iterate on designs to achieve business objectives.

• Produce captivating product imagery and lifestyle scenes that enhance online product appeal.

• Ensure unwavering brand consistency across all digital touchpoints, from product listings to marketing collateral.

• Collaborate closely with the marketing team to align visual assets with campaign concepts and messaging strategies.

• Partner with product teams to gain a deep understanding of product features, positioning, and target audience.

• Stay abreast of the latest design trends, e-commerce best practices, and competitor visual strategies.

• Prepare and adapt design assets for various digital platforms, including Amazon, Shopify, social media channels, and direct-to-consumer (DTC) websites.

• Create distinctive and functional packaging systems that bridge the physical retail shelf and digital e-commerce environments.

• Develop packaging designs that are visually appealing on-shelf and optimized for use in digital marketing and e-commerce listings.

• Own the creation of production-ready packaging files and work closely with internal sourcing and merchandising teams.

• Leverage AI tools for rapid prototyping of packaging design concepts and variations.

• Utilize AI extensively in daily workflows for generating product imagery, environments, lifestyle scenes, and concept explorations.

• Create scalable creative assets that can be adapted across multiple SKUs and campaigns efficiently.

• Employ AI for image enhancement, retouching, and upscaling to maintain high visual quality.

• Generate layout ideas and design variants using AI to facilitate A/B testing and performance optimization.

📝 Enhancement Note: The responsibilities highlight a dual focus on both execution (designing assets) and strategic process improvement (building design systems, using AI). The packaging responsibility emphasizes its integration with digital assets, suggesting a holistic approach to product presentation.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for roles requiring this level of experience and creative output. Equivalent practical experience may be considered.

Experience: 2-5 years of professional experience in visual design, with a significant portion focused on e-commerce platforms and consumer product branding.

Required Skills:

• Proven experience in conversion-focused digital design for e-commerce environments.

• Demonstrated ability in packaging design, including understanding production processes and requirements.

• Experience developing and implementing scalable creative systems or cohesive campaign visuals.

• High proficiency in the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Expertise in collaborative design tools such as Figma or similar platforms.

• Practical experience with AI tools for creative generation and iteration, such as Higgsfield, Gemini, ChatGPT, or comparable AI platforms.

• Strong understanding of e-commerce best practices and user experience (UX) principles for online shopping.

• Knowledge of digital marketing fundamentals and how visual design contributes to campaign success.

• Familiarity with the package design process, from concept to production-ready files.

• Meticulous attention to detail and a strong grasp of visual hierarchy and composition.

Preferred Skills:

• Experience with AI-powered image generation and manipulation tools beyond basic prompts.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) for managing design workflows.

• Basic understanding of motion graphics or video editing for digital ad creatives.

• Experience in building and maintaining design system documentation.

• Ability to conduct or interpret basic A/B tests on visual creative elements.

📝 Enhancement Note: The requirement for AI tool proficiency is a key differentiator for this role, indicating a forward-thinking approach by The Fesco Group. The portfolio requirements are specific and directly tied to the core responsibilities, emphasizing practical application and measurable impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Digital Design: Showcase examples of digital assets (e.g., PDP banners, ad creatives) that demonstrably contributed to improved conversion rates or key e-commerce metrics. Quantifiable results are highly valued.

• Packaging Design & Production Understanding: Include examples of packaging projects from concept through to production-ready files. Highlight how the design balances aesthetics, brand identity, shelf presence, and e-commerce suitability.

• Scalable Creative Systems/Campaigns: Present a case study of a campaign or a series of assets that demonstrate a systematic approach to design, allowing for efficient scaling across multiple products, platforms, or variations. This could include style guides or component libraries.

• AI Integration Examples: If possible, include examples where AI tools were instrumental in concept generation, rapid prototyping, asset variation, or optimization within a design project. Explain the AI's role and the impact it had on the process or outcome.

Process Documentation:

• Workflow Design and Optimization: Be prepared to discuss how you approach designing efficient visual asset creation workflows, particularly those that incorporate AI. Demonstrate an understanding of process mapping and identifying bottlenecks.

• Implementation and Automation Methods: Articulate how you would implement new design processes or integrate AI tools into existing workflows to drive automation and efficiency.

• Measurement and Performance Analysis: Show how you track the performance of your design work and use data to inform future design decisions and process improvements.

📝 Enhancement Note: The emphasis on a portfolio that showcases "conversion-focused digital design" and "scalable creative systems" directly links the designer's output to business performance. The inclusion of AI integration examples is crucial for this role, as it's a core stated requirement.

💵 Compensation & Benefits

Salary Range: $80,000 - $100,000 USD per year.

This range reflects the specified base salary for the Visual Designer role in Jersey City, NJ. The final offer will be determined by the candidate's skills, relevant experience, and demonstrated potential impact on the business, as assessed during the hiring process.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development and training, particularly in AI and emerging design technologies.

• Potential for performance-based bonuses or incentives.

• A dynamic and innovative work environment focused on creative growth.

• Commuter benefits or assistance for on-site employees in Jersey City.

Working Hours: 40 hours per week. This is a full-time, on-site position, implying a standard professional work schedule. Flexibility may be available depending on team needs and project deadlines, but the core expectation is consistent on-site presence during business hours.

📝 Enhancement Note: The salary range is explicitly provided. While specific benefits are not detailed in the source text, standard industry benefits for a full-time role in the New York metropolitan area have been inferred, focusing on aspects relevant to creative professionals and the emphasis on growth and innovation.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Fesco Group operates within the e-commerce and consumer products sectors, likely involving retail, distribution, and brand management. Their focus on "AI-native" creative systems suggests an innovative and forward-thinking approach to marketing and product presentation.

Company Size: The company's website and job postings do not explicitly state employee numbers, but the presence of multiple locations and dedicated teams for sourcing and merchandising implies a mid-sized to large organization with established operations.

Founded: The Fesco Group was founded in 1979, indicating a long-standing presence and significant experience in its industry. This history suggests a stable company with a deep understanding of market dynamics, now integrating advanced technologies.

Team Structure:

• The Visual Designer will likely be part of a broader marketing or creative team.

• Collaboration is expected with internal sourcing and merchandising teams for packaging production.

• There will be close interaction with the marketing team for campaign alignment and product teams for feature understanding.

Methodology:

• Data Analysis and Insights: The role emphasizes using performance metrics to improve creative output, indicating a data-driven approach to design.

• Workflow Planning and Optimization: The focus on AI-driven workflows and scalable design systems points to a methodology centered on efficiency, iteration, and continuous improvement.

• Automation and Efficiency Practices: The core of the role is leveraging AI to automate and scale creative production, demonstrating a commitment to modern operational practices.

Company Website: https://www.thefescogroup.com/

📝 Enhancement Note: The company's founding date and industry suggest a solid foundation, while the "AI-native" job description points to a culture that embraces technological innovation and efficiency. The team structure implies a collaborative environment where design integrates with multiple business functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer, requiring 2-5 years of experience. It's not entry-level but also not a senior or lead position. The emphasis on building "faster, smarter workflows using AI" and "orchestrating tools, systems, and ideas" suggests a role with significant potential for impact and influence beyond pure execution.

Reporting Structure: The Visual Designer will likely report to a Creative Director, Marketing Manager, or a similar leadership role within the creative or marketing department. This structure provides mentorship and strategic direction.

Operations Impact: The role directly impacts the company's revenue by enhancing e-commerce conversion rates through compelling visual design and optimized product presentation. By improving the efficiency and scalability of creative production using AI, it also contributes to operational efficiency and faster go-to-market times for products and campaigns.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in AI-driven design tools and workflows, becoming a specialist in this emerging field. Potential to lead AI creative initiatives.

• Design Leadership: Progress to a Senior Visual Designer or Art Director role, overseeing more complex projects and potentially managing junior designers or specific creative functions.

• Cross-Functional Expertise: Deepen understanding of e-commerce, packaging production, and digital marketing, enabling a broader strategic contribution to business initiatives.

• System Design: Grow expertise in building and maintaining scalable design systems, a highly valuable skill in modern creative operations.

📝 Enhancement Note: The role offers a unique opportunity to gain hands-on experience at the forefront of AI integration in creative operations. Growth paths likely involve specialization in AI creative, design system architecture, or leadership within the creative team.

🌐 Work Environment

Office Type: This is a fully on-site role at the company's headquarters in Jersey City, New Jersey. This indicates a traditional office environment designed for in-person collaboration.

Office Location(s): Jersey City, New Jersey, 07302. This location offers proximity to New York City and access to a vibrant talent pool and business ecosystem.

Workspace Context:

• Collaborative Environment: The on-site requirement suggests a workspace that facilitates direct interaction, brainstorming, and teamwork with colleagues in marketing, product, and sourcing departments.

• Operations Tools and Technology: The role requires proficiency in industry-standard design software (Adobe Creative Suite, Figma) and cutting-edge AI tools. The company is likely to provide the necessary hardware and software licenses.

• Team Interaction: Expect regular in-person meetings, design reviews, and collaborative sessions with cross-functional teams to ensure alignment and efficient project execution.

Work Schedule: The standard work schedule is 40 hours per week, typical for a full-time position. Given the focus on fast-paced e-commerce and AI integration, there might be periods requiring flexibility to meet project deadlines, but the core expectation is consistent on-site presence during business hours.

📝 Enhancement Note: The on-site requirement is a critical factor for candidates. It suggests a culture that values in-person collaboration and direct team synergy, which can be beneficial for fast-paced creative problem-solving and rapid iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a link to your portfolio.

• Initial Screening: A recruiter or hiring manager will review applications to assess experience, skills, and portfolio alignment with the role's requirements, especially the AI and e-commerce focus.

• Portfolio Review & Skills Assessment: A deeper dive into your portfolio, focusing on e-commerce design, packaging, and any AI integration examples. This may involve a brief technical assessment or a discussion about your design process.

• On-site Interview: Meet with the hiring manager and potentially team members. This stage will focus on cultural fit, problem-solving abilities, understanding of AI in design, and how you approach creative challenges. You may be asked to walk through specific projects from your portfolio.

• Final Interview/Offer: Discussions may involve senior leadership or HR, leading to a potential offer.

Portfolio Review Tips:

• Curate Strategically: Highlight 2-3 strong projects that best represent your e-commerce design, packaging, and AI integration skills. Ensure these directly address the job description's requirements.

• Showcase Process and Impact: For each project, clearly articulate the problem, your role, the design process (including AI usage), and the measurable results or impact. Use data where possible.

• Demonstrate AI Fluency: Explicitly mention and showcase how you've used AI tools. Explain your prompts, the variations generated, and how you refined the output.

• Visual Hierarchy and Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear headings and concise descriptions.

• Prepare for Discussion: Be ready to discuss your design choices, your problem-solving approach, and your thoughts on the future of AI in design during interviews.

Challenge Preparation:

• AI Prompt Engineering Practice: Familiarize yourself with crafting effective prompts for AI image and concept generation tools relevant to e-commerce and packaging.

• Design System Thinking: Be prepared to discuss how you would approach building or contributing to a scalable design system for e-commerce assets.

• E-commerce Case Studies: Review successful e-commerce visual strategies and be ready to analyze them or propose improvements.

• Packaging Design Principles: Refresh your knowledge of packaging production, materials, and shelf appeal considerations.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and practical demonstration of skills, particularly AI integration. Candidates should be prepared to articulate their process and the business impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (for image manipulation, retouching, composition), Illustrator (for vector graphics, logos, icons), InDesign (for layout, potentially A+ content).

• Figma: For collaborative UI/UX design, component-based design systems, prototyping, and asset handoff.

• AI Creative Tools: Higgsfield, Gemini, ChatGPT, or similar platforms. These are central to the role for generating imagery, concept exploration, rapid prototyping, and asset variation.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are used within CRM and marketing automation platforms (e.g., email marketing software, social media ad managers) is beneficial for understanding asset requirements and performance feedback loops.

📝 Enhancement Note: The explicit mention of AI tools like Higgsfield, Gemini, and ChatGPT highlights a significant deviation from traditional visual designer roles. Proficiency in these, alongside standard Adobe Suite and Figma, is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Innovation & Efficiency: A strong emphasis on leveraging new technologies like AI to drive efficiency and innovate creative processes.

• Data-Driven Decision Making: Utilizing performance metrics to inform design choices and optimize creative output for business impact.

• Scalability & System Thinking: Building design systems and workflows that can efficiently scale across numerous products and campaigns.

• Collaboration & Cross-Functional Alignment: Working effectively with marketing, product, and sourcing teams to achieve unified goals.

• Quality & Brand Consistency: Maintaining high standards of visual execution while ensuring brand integrity across all touchpoints.

Collaboration Style:

• Integrated Teamwork: Expect a collaborative environment where designers work closely with marketing strategists, product managers, and production teams.

• Iterative Feedback Loops: A culture that encourages regular feedback and iteration on designs, driven by performance data and strategic objectives.

• Knowledge Sharing: Openness to sharing insights, new techniques (especially with AI), and best practices within the creative team and broader organization.

📝 Enhancement Note: The company culture appears to value a blend of creative excellence and operational efficiency, driven by data and innovation. The "AI-native" aspect suggests a forward-thinking and adaptable team.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI creative tools and methodologies.

• Balancing AI Generation with Human Oversight: Effectively integrating AI-generated content while maintaining artistic direction, brand voice, and high quality.

• Quantifying AI Impact: Developing metrics and case studies to clearly demonstrate the ROI and efficiency gains from using AI in design workflows.

• Cross-Functional Education: Potentially educating other teams on the capabilities and best practices of AI-driven creative tools.

• On-site Collaboration in a Hybrid World: Adapting to a fully on-site requirement while understanding the evolving nature of remote and hybrid work environments in other organizations.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in AI prompt engineering, generative AI models, and AI-powered design tools.

• Design System Architecture: Gain advanced skills in creating and managing robust design systems for large-scale e-commerce operations.

• Performance-Driven Design: Enhance skills in A/B testing, conversion rate optimization (CRO), and interpreting analytics to drive design strategy.

• Industry Conferences & Workshops: Opportunities to attend events focused on e-commerce design, packaging innovation, and AI in creative fields.

📝 Enhancement Note: The role presents significant challenges related to adopting new AI technologies but also offers substantial growth opportunities for individuals keen on shaping the future of creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe how you would use AI to generate variations of a product listing image for A/B testing on Amazon. What AI tools would you use, and what prompts would you craft?"

• "Walk me through a packaging design project from your portfolio. How did you ensure it was both visually distinctive on a shelf and optimized for e-commerce content reuse? What was the outcome?"

• "How do you approach building a scalable design system for e-commerce assets? What are the key components, and how would you ensure brand consistency across hundreds of SKUs?"

Company & Culture Questions:

• "What are your thoughts on the future of AI in visual design, and how do you see your role evolving with these advancements?"

• "How do you stay updated on e-commerce design trends and best practices?"

• "Describe your experience working in an on-site, collaborative team environment. How do you contribute to a positive team dynamic?"

Portfolio Presentation Strategy:

• Highlight AI Integration: For relevant projects, dedicate a segment to explaining your AI workflow, the tools used, prompt strategies, and the impact on efficiency or creativity.

• Quantify Results: Whenever possible, present metrics demonstrating the success of your designs (e.g., conversion rate increases, engagement lift, time saved).

• Explain Your Process: Clearly articulate your design thinking, problem-solving approach, and how you translate business objectives into visual solutions.

• Showcase Adaptability: Demonstrate your ability to design for different platforms (Amazon, Shopify, social) and formats (PDP, banner, packaging).

📝 Enhancement Note: Interview questions will heavily focus on the practical application of AI in design, e-commerce principles, and portfolio examples that showcase measurable impact and process thinking.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application via the provided link, including your resume and a direct link to your online portfolio.

• Portfolio Customization: Ensure your portfolio prominently features examples of e-commerce design, packaging projects, and any work demonstrating the use of AI in your creative process. Tailor your project selection to align with the requirements outlined in the job description.

• Resume Optimization: Update your resume to highlight relevant experience (2-5 years in e-commerce/consumer products), key skills (Adobe Suite, Figma, AI tools), and quantifiable achievements related to conversion, efficiency, or brand impact. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining your portfolio projects (especially those involving AI and e-commerce), and preparing to answer questions about your approach to visual hierarchy, brand consistency, and performance metrics.

• Company Research: Familiarize yourself with The Fesco Group's website and any publicly available information about their products and market presence. Understand their commitment to innovation and AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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