Visual Designer DCO - Dynamic Creative Optimization

📍 Job Overview

Job Title: Visual Designer DCO - Dynamic Creative Optimization Company: CATORCE Location: Barcelona, Catalonia, Spain Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: January 16, 2026 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Design and deliver dynamic display and programmatic advertising creatives for performance-driven digital campaigns, focusing on Dynamic Creative Optimization (DCO).
• Build scalable creative systems and modular templates to ensure consistency and facilitate personalization across multiple markets and audience segments.
• Collaborate at the intersection of visual design, paid media, and data-driven optimization to enhance creative asset performance.
• Prepare production-ready artwork and structured creative variants to support A/B testing and continuous optimization cycles for impactful digital campaigns.

📝 Enhancement Note: This role is positioned within a marketing agency context, specifically handling global advertising for CUPRA and SEAT. The emphasis on DCO, performance marketing, and programmatic display indicates a strong need for operations-minded creatives who can translate brand strategy into data-informed, scalable creative solutions. This is not just a design role; it's about operationalizing creative for maximum campaign efficiency and impact.

📈 Primary Responsibilities

• Design and produce dynamic HTML5 display banner templates across various formats and sizes, adhering to brand guidelines and technical specifications.
• Develop scalable, modular creative systems that ensure brand consistency while allowing for dynamic personalization, localization, and multi-market variations.
• Translate established brand guidelines into flexible templates optimized for programmatic display and personalization logic.
• Conceptualize and design creatives tailored for different marketing funnel stages, from awareness to conversion, adapting messaging and visuals for specific audience segments and targeting models.
• Create structured creative variants specifically to support rigorous A/B testing methodologies and continuous optimization efforts.
• Prepare production-ready artwork with meticulous attention to detail, ensuring high visual quality and adherence to all brand and technical requirements.
• Collaborate closely with paid media specialists and data analysts to understand campaign performance, audience insights, and optimization opportunities to inform creative development.
• Maintain a high standard of visual quality, consistency, and attention to detail across all creative outputs, ensuring seamless integration into programmatic platforms.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational thinking. The emphasis on "scalable creative systems," "modular templates," "structured creative variants," and "A/B testing" points to a need for a designer who understands campaign operations and can build assets that are not only visually appealing but also systematically optimized for performance. This requires an understanding of how creative assets function within larger programmatic ecosystems.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating relevant experience is paramount. A background in Graphic Design, Digital Design, Advertising, or a related field is typically expected.

Experience:

• Minimum of 3 years of experience in a Visual Designer role, with a significant emphasis on Dynamic Creative Optimization (DCO).
• Demonstrated experience managing and executing DCO campaigns, programmatic display advertising, and building template-based creative systems.
• Proven ability to work within test-and-learn environments, actively participating in A/B testing and creative optimization cycles.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and Sketch.
• Working knowledge of HTML and CSS, specifically for creating HTML5 display banners.
• Hands-on experience with DCO platforms such as Google Studio, Celtra, Flashtalking, or similar industry-standard tools.
• Solid understanding of performance marketing principles, digital marketing funnels, and audience segmentation strategies.
• Exceptional creative design sensibility with the ability to independently develop high-quality, on-brand DCO templates for a brand with a distinct visual identity.
• Strong problem-solving skills and a proactive, collaborative approach to working with cross-functional teams.
• Professional fluency in both English and Spanish (written and spoken) is essential for multi-market campaign execution.

Preferred Skills:

• Familiarity with dynamic feed integration and personalization logic implementation.
• Understanding of HTML5 banner best practices and technical limitations within programmatic environments.
• Experience with animation and motion graphics for display advertising.
• Knowledge of data visualization principles to inform creative reporting and optimization.

📝 Enhancement Note: The requirement for 3+ years of experience, coupled with specific DCO platform knowledge and a strong grasp of performance marketing, indicates this role is not entry-level. Candidates are expected to hit the ground running with a solid foundation in DCO operations. The dual language requirement is critical for executing campaigns across diverse European markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong track record in Dynamic Creative Optimization (DCO) campaigns.
• Examples demonstrating the ability to build scalable, modular creative systems and HTML5 banner templates for programmatic display.
• Case studies or project examples that illustrate the application of performance marketing principles and audience segmentation in visual design.
• Evidence of experience in A/B testing creative variations and using data insights to drive optimization cycles, with quantifiable results where possible.
• Demonstrated ability to translate brand guidelines into flexible, personalized creative assets for multi-market campaigns.

Process Documentation:

• Demonstrate understanding of the DCO workflow from template creation, data feed integration, personalization logic setup, to final deployment and performance analysis.
• Showcase examples of how you have structured creative assets for efficient testing and iteration, highlighting process efficiencies gained.
• Illustrate how you have managed production pipelines for dynamic creatives, ensuring quality control and timely delivery across various formats and sizes.

📝 Enhancement Note: For a DCO-focused role, the portfolio is paramount. It needs to go beyond static design examples and explicitly demonstrate an understanding of dynamic creative systems, personalization, and performance optimization. Candidates should be prepared to walk through their process for building and optimizing DCO campaigns, highlighting their technical and strategic contributions.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Visual Designers with 3-5 years of experience specializing in DCO and programmatic advertising in Barcelona, Spain, the estimated annual salary range is €30,000 - €42,000.

Benefits:

• Competitive salary commensurate with experience and skill set.
• Opportunity to work with leading automotive brands (CUPRA, SEAT) and contribute to global advertising campaigns.
• A dynamic and creative work environment within an international agency network (Omnicom Agencies Group).
• Professional development and growth opportunities within the agency and the broader Omnicom network.
• Collaborative team culture that values diversity, multiculturalism, and inclusion.
• Standard Spanish employment benefits, which may include paid time off, social security contributions, and potential for performance-based bonuses.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week, with potential for some flexibility depending on project demands and team collaboration needs.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in Barcelona, Spain, considering the specified experience level and specialization. Actual compensation will be determined by the company based on the candidate's qualifications, experience, and internal salary structures. The benefits highlight the agency environment and the prestige of working with major automotive brands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services. The company, CATORCE (part of the Omnicom Agencies Group), handles global advertising for automotive brands CUPRA and SEAT, indicating a focus on creative innovation, data-driven strategy, and high-impact campaign execution within the automotive sector. Company Size: Part of the Omnicom Agencies Group, suggesting a large, global organization with significant resources, while the "14 Agency network" implies a specialized, agile unit within it. The specific office size in Barcelona is not detailed but is implied to be a vibrant hub. Founded: The "14 Agency network" history and Omnicom's long-standing presence suggest a well-established framework for innovation and client service.

Team Structure:

• The role sits within a creative team focused on digital campaign execution, specifically DCO.
• This team likely collaborates closely with paid media planners/buyers, account managers, strategists, and potentially data analysts.
• The reporting structure would typically involve reporting to a Creative Director, Head of Digital Creative, or a similar leadership role within the agency.

Methodology:

• Emphasis on a "rock'n'roll" culture, suggesting a fast-paced, innovative, and rule-bending environment.
• Strong commitment to diversity, multiculturalism, and inclusion, reflecting in team composition and work output.
• Data-driven creative optimization is a core methodology, leveraging performance metrics to inform and refine creative assets.
• Agile campaign development and continuous optimization cycles are expected.

Company Website: https://www.14fourteen.com/ (derived from domain)

📝 Enhancement Note: The description of "14 Agency network" and its handling of global advertising for CUPRA and SEAT positions this role within a high-profile, fast-paced agency environment. The "rock'n'roll" and "bend the rules" ethos suggests a culture that encourages creativity and innovation, while the focus on diversity and inclusion is a key cultural pillar.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer with a specialized focus on DCO. It requires 3+ years of experience, indicating a need for practical, hands-on expertise rather than an entry-level position. The responsibilities involve not just design but also understanding campaign mechanics, optimization, and system building.

Reporting Structure: The Visual Designer DCO will likely report to a Creative Lead, Digital Design Manager, or Head of Creative Operations, who oversees the execution of digital creative assets for client campaigns. Collaboration will be extensive with Paid Media teams.

Operations Impact: The impact of this role is directly tied to campaign performance. By designing effective DCO templates and optimizing creative variations, this role directly influences key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and overall return on ad spend (ROAS) for clients like CUPRA and SEAT. Efficient creative operations minimize wasted ad spend and maximize campaign effectiveness.

Growth Opportunities:

• Specialization Deepening: Grow into a Senior Visual Designer DCO, taking on more complex campaigns, larger clients, or leading DCO projects.
• Creative Operations Leadership: Transition into roles focused on managing creative operations workflows, process optimization, or leading DCO platform implementation.
• Cross-Functional Expansion: Develop expertise in broader areas of performance marketing, paid media strategy, or client services, leveraging DCO insights to inform wider campaign strategies.
• Technical Skill Advancement: Become an expert in advanced DCO features, AI-driven creative personalization, or emerging digital advertising technologies.

📝 Enhancement Note: The emphasis on DCO and performance marketing means that career growth here is tied to data-informed design and operational efficiency. Candidates can expect to advance by demonstrating a strong understanding of how creative impacts business outcomes and by mastering the operational aspects of dynamic creative production and optimization.

🌐 Work Environment

Office Type: The role is described as "On-site" in Barcelona. This suggests a traditional agency office environment designed for collaboration, client meetings, and team synergy. The company culture implies a vibrant, creative workspace.

Office Location(s): Barcelona, Catalonia, Spain. This location is highlighted as being "at the heart of Barcelona," suggesting a central and accessible office, likely within a dynamic business district.

Workspace Context:

• Collaborative Environment: The agency setting fosters close collaboration with diverse teams (creative, media, account management), requiring strong interpersonal and communication skills.
• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, Figma, Sketch) and specialized DCO platforms will be provided.
• Creative Hub: The workspace is expected to be a stimulating environment that encourages creative thinking, innovation, and the development of cutting-edge advertising campaigns.

Work Schedule: While primarily on-site, the agency environment can sometimes involve project-based deadlines that require flexibility. Standard working hours (approx. 40/week) are expected, but occasional extended hours may be necessary to meet client campaign timelines.

📝 Enhancement Note: The on-site requirement in a vibrant city like Barcelona suggests a preference for in-person collaboration and immersion in the agency's creative culture. Candidates should be prepared for a dynamic, potentially fast-paced work environment typical of advertising agencies handling major global brands.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience with DCO, and design sensibility.
• Technical/Design Assessment: A practical exercise or portfolio review session focusing on DCO template design, understanding of HTML/CSS for banners, and familiarity with DCO platforms. This may involve a design challenge.
• Behavioral/Cultural Fit Interview: Discussions to assess problem-solving skills, collaboration style, fluency in English and Spanish, and alignment with the agency's "rock'n'roll" and diverse culture.
• Final Interview: Potentially with a senior leader to discuss overall fit, strategic thinking, and long-term potential within the agency.

Portfolio Review Tips:

• Highlight DCO Expertise: Clearly label and explain your DCO projects. Detail the problem you were solving, your approach to template design, the personalization logic used, and the impact of your creative on campaign performance.
• Showcase Scalability: Include examples of how you built modular systems or templates that allowed for easy adaptation to different audiences, markets, or messaging variations.
• Demonstrate Performance Focus: If possible, include metrics (e.g., improved CTR, conversion rates) that showcase the effectiveness of your DCO work. Quantify your impact.
• Technical Proficiency: Be prepared to discuss your HTML/CSS knowledge and experience with specific DCO platforms.
• Brand Alignment: Show how you translated brand guidelines into flexible DCO assets for brands like CUPRA/SEAT, demonstrating an understanding of distinctive visual identities.

Challenge Preparation:

• DCO Scenario: Be ready to discuss how you would approach designing DCO templates for a specific campaign objective (e.g., promoting a new car model, driving test drives).
• Optimization Strategy: Prepare to explain how you would use A/B testing and data to optimize creative assets throughout a campaign lifecycle.
• Problem-Solving: Anticipate questions about overcoming design or technical challenges in DCO production and how you would collaborate with media teams.

📝 Enhancement Note: The interview process will heavily scrutinize your DCO experience and your ability to demonstrate practical application through your portfolio. Be prepared to articulate not just what you designed, but why and how it performed, linking your design choices to business objectives and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Advanced proficiency required in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and Sketch for creative asset creation and template design.
• DCO Platforms: Experience with industry-standard DCO platforms is crucial. Candidates should be familiar with or have experience using tools such as:
  • Google Studio (for Google Marketing Platform)
  • Celtra
  • Flashtalking
  • Or similar DCO ad serving and creative optimization platforms.

Analytics & Reporting:

• While not explicitly stated as a requirement for the designer, familiarity with how creative performance is measured is key. This includes understanding how data from analytics platforms (e.g., Google Analytics) and ad platforms informs creative optimization.

CRM & Automation:

• Not directly applicable to this role's core functions, but understanding how creative assets integrate into broader marketing automation and CRM strategies can be a plus.

Web Technologies:

• HTML & CSS: Working knowledge is essential for building HTML5 display banners and understanding the technical constraints and possibilities within DCO.
• Dynamic Feeds & Personalization Logic: Familiarity with how data feeds are structured and how personalization logic is applied within DCO templates is highly beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, Sketch, HTML/CSS, and DCO platforms like Google Studio, Celtra, and Flashtalking highlights the core technical requirements. Candidates must demonstrate practical, hands-on experience with these tools to be considered.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: A core value emphasizing that design decisions are informed by performance data and client objectives, not just aesthetic preferences.
• Efficiency & Scalability: A focus on building systems and processes that allow for the efficient production and optimization of creative assets across numerous variations and markets.
• Collaboration & Communication: Fostering strong partnerships with media teams, account managers, and clients to ensure alignment and successful campaign execution.
• Innovation & Agility: Embracing a "rock'n'roll" attitude to push creative boundaries, adapt quickly to market changes, and explore new optimization strategies.
• Inclusivity & Diversity: A commitment to creating an inclusive environment where diverse perspectives contribute to richer, more resonant creative work.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with Paid Media specialists to understand targeting, audience segmentation, and campaign performance metrics, feeding these insights back into creative design.
• Feedback Loops: An open culture for providing and receiving constructive feedback on creative work, particularly regarding its performance potential and adherence to DCO best practices.
• Proactive Problem-Solving: A team that actively identifies and addresses potential creative or technical challenges in DCO campaigns, working collaboratively to find solutions.

📝 Enhancement Note: The "rock'n'roll," "bend the rules" ethos combined with a strong emphasis on data-driven optimization and diversity suggests a culture that is both highly creative and strategically rigorous. Collaboration is key to bridging the gap between creative execution and campaign performance.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Personalization: Effectively translating a strong, distinctive brand identity (CUPRA/SEAT) into numerous dynamic variations that resonate with diverse audiences without sacrificing brand integrity.
• Technical Complexity of DCO: Navigating the technical nuances of HTML5 banners, DCO platforms, dynamic feeds, and personalization logic to ensure seamless execution and avoid rendering issues.
• Rapid Optimization Cycles: Keeping pace with the demands of performance marketing, requiring quick iteration, A/B testing, and adaptation of creative assets based on real-time data.
• Multi-Market Localization: Adapting creative messaging and visuals for different cultural contexts, languages, and market-specific regulations while maintaining a cohesive brand presence.

Learning & Development Opportunities:

• Advanced DCO Techniques: Opportunities to become an expert in sophisticated personalization strategies, AI-driven creative optimization, and advanced DCO platform features.
• Performance Marketing Insights: Deepen understanding of paid media strategies, analytics, and how creative directly impacts key performance indicators (KPIs).
• Cross-Disciplinary Skill Building: Exposure to broader advertising and marketing disciplines within the agency, potentially leading to roles with more strategic input.
• Industry Conferences & Training: Access to industry events, workshops, and certifications related to digital advertising, creative technology, and design optimization.

📝 Enhancement Note: The challenges are inherent to the specialized nature of DCO in a high-stakes agency environment. Growth opportunities are tied to mastering these challenges and leveraging them to develop specialized expertise in performance-driven creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex DCO campaign you worked on. What were the objectives, your role, the creative challenges, and the results?" (Focus on articulating your process, problem-solving, and impact.)
• "How do you ensure brand consistency while creating highly personalized DCO assets for different audience segments?" (Prepare to discuss your template design philosophy and logic implementation.)
• "Imagine we need to launch a campaign for a new electric vehicle model. How would you approach designing DCO templates to test different value propositions for various customer segments?" (Demonstrate strategic thinking and creative application.)

Company & Culture Questions:

• "What do you know about CUPRA and SEAT's brand identity, and how would you translate that into DCO creatives?" (Show you've done your research and understand their distinct visual language.)
• "How do you handle feedback on your creative work, especially when it comes from performance data or media specialists?" (Highlight your collaborative and data-informed approach.)
• "Describe a time you had to adapt quickly to a change in campaign strategy or performance goals. How did your creative approach change?" (Show your agility and problem-solving under pressure.)

Portfolio Presentation Strategy:

• Structure Your DCO Case Studies: For each DCO project, clearly outline: 1. The Client & Objective, 2. Your Role & Responsibilities, 3. The Creative Strategy & Template Design, 4. Personalization Logic & Testing Approach, 5. Key Results & Learnings.
• Show, Don't Just Tell: Use visuals effectively. Showcase your template architecture, examples of dynamic variations, and any performance charts or data that illustrate impact.
• Articulate Technical Depth: Be prepared to discuss the HTML/CSS, DCO platforms, and dynamic feed integrations involved in your projects.
• Connect to Business Impact: Always link your creative output to the client's business goals, emphasizing how your DCO work contributed to campaign success and ROI.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of DCO mechanics, a strong design portfolio that showcases DCO-specific skills, and the ability to articulate how creative operations contribute to campaign performance and client success in a fast-paced agency environment.

📌 Application Steps

To apply for this Visual Designer DCO position:

• Submit your application through the provided link on Greenhouse.
• Curate Your Operations Portfolio: Ensure your portfolio prominently features at least 2-3 strong DCO case studies. Clearly outline the dynamic elements, personalization logic, and performance impact for each. If possible, include examples of how you built scalable template systems.
• Tailor Your Resume: Highlight your experience with DCO platforms (e.g., Google Studio, Celtra), your proficiency in HTML/CSS for banners, and your understanding of performance marketing, A/B testing, and audience segmentation. Use keywords from the job description.
• Prepare Your DCO Narrative: Practice articulating your DCO process, challenges you've overcome, and how your work has positively impacted campaign KPIs. Be ready to walk through your portfolio projects in detail.
• Research CATORCE and Omnicom: Understand their work with CUPRA and SEAT, their agency culture ("rock'n'roll," diversity), and their approach to advertising. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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