Visual Designer (香港高才/优才专项计划)

📍 Job Overview

Job Title: Visual Designer (Hong Kong Talents / IANG Visa Scheme)

Company: Zeal Group

Location: Hong Kong

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: March 18, 2026

Experience Level: Entry-level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role is central to shaping and maintaining Zeal Group's brand identity through compelling visual execution across diverse platforms.

• It involves a blend of graphic design, video production, and UI support, requiring a keen eye for detail and brand consistency.

• The position is ideal for a creative professional looking to contribute to a dynamic Fintech organization and gain experience in a fast-paced, global environment.

• The role emphasizes collaboration with marketing, brand, and content teams to deliver high-impact visual assets for both online and offline campaigns.

📝 Enhancement Note: While the job title mentions "Visual Designer," the responsibilities and required skills strongly align with roles that support broader marketing and GTM operations by creating essential visual assets. The mention of "Hong Kong Talents / IANG Visa Scheme" indicates a focus on candidates eligible for specific Hong Kong immigration programs, potentially facilitating international talent acquisition. The experience level is noted as 0-2 years, suggesting an entry-level to junior position.

📈 Primary Responsibilities

• Brand Visual Design: Independently design a wide array of graphic materials, including company brochures, exhibition posters, and impactful Key Visuals (KV) that align with brand guidelines.

• Video Editing & Production: Create engaging promotional videos, event highlight reels, and dynamic social media short videos, leveraging professional tools (Adobe Suite) and efficient mobile applications like Jianying for rapid content delivery.

• UI Visual Support: Design and optimize the visual elements of online event pages and product landing pages, ensuring a seamless and brand-consistent user experience that drives engagement and conversions.

• Cross-functional Collaboration: Partner closely with the Brand, Marketing, PR, and Content teams to thoroughly understand project requirements, translate them into visual concepts, and ensure the timely, high-quality delivery of all visual assets.

• Brand Visual Upgrade: Actively participate in or lead initiatives to optimize and iterate the existing brand visual identity system, continuously enhancing its modernity, relevance, and consistency across all touchpoints.

📝 Enhancement Note: The responsibilities clearly define a hands-on design role critical for supporting marketing and brand initiatives. The emphasis on "independently design" and "take charge of" suggests a need for initiative and ownership, even at an entry-level. The requirement to use both professional-grade software and efficient apps like Jianying highlights the need for adaptability and speed in content creation.

🎓 Skills & Qualifications

Education:

Experience:

• 1-5 years of experience in graphic design, video editing, and UI design.

Required Skills:

• Brand Visual Design: Proven ability to conceptualize and execute strong brand-aligned visual designs for various collateral.

• Video Editing & Production: Proficiency in video editing software (e.g., Adobe Premiere Pro, After Effects) and experience in producing short-form promotional or social media video content.

• UI Visual Support: Understanding of UI principles and experience in designing visually appealing and user-friendly online interfaces for campaigns or landing pages.

• Graphic Design Software Proficiency: Expert-level skills in Adobe Photoshop and Illustrator for creating static graphics and illustrations.

• Efficient Content Creation Tools: Familiarity with and ability to use efficient mobile or desktop video editing apps like Jianying for rapid output.

• Cross-functional Communication: Ability to articulate design concepts and collaborate effectively with non-design stakeholders.

Preferred Skills:

• Financial or Tech Industry Experience: Previous exposure to the Finance, Internet, or Technology sectors, understanding their visual communication nuances.

• Event Visual Design: Experience specifically with designing visuals for exhibitions, conferences, or other live events.

• Motion Graphics: Additional skills in motion graphics beyond basic video editing.

• UI/UX Principles: Deeper understanding and application of user interface and user experience design best practices.

📝 Enhancement Note: The requirement for a portfolio is paramount and will be the primary differentiator for candidates, especially recent graduates. The blend of professional software and "efficient apps" suggests a need for speed and versatility, common in fast-paced marketing environments. The "1-5 years" experience range with an invitation for fresh graduates indicates a broad search, but a strong portfolio will be key for those with less formal experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Brand Consistency: Showcase projects where you maintained and evolved a brand's visual identity across multiple assets and platforms.

• Showcase Graphic Design Versatility: Include examples of diverse graphic materials such as brochures, posters, social media graphics, and digital advertisements.

• Highlight Video Production Skills: Present a selection of edited videos, including promotional content, event highlights, or social media clips, demonstrating editing proficiency and storytelling.

• Illustrate UI Design Capability: Feature examples of online event pages or landing pages with clear visual hierarchy, user-friendly layout, and strong brand integration.

• Evidence of Process & Iteration: Where possible, include case studies or descriptions that touch upon your design process, including initial concepts, revisions, and final outcomes, demonstrating problem-solving.

Process Documentation:

• While not explicitly requested as formal documentation, your portfolio should implicitly demonstrate your design process. Be prepared to discuss:

  • How you approach understanding project briefs and client requirements.

  • Your workflow for concept development and iteration.

  • How you manage feedback and incorporate revisions.

  • Your methods for ensuring brand consistency and quality control.

📝 Enhancement Note: For a Visual Designer role, the portfolio is the equivalent of a "process and systems" demonstration. The emphasis is on showcasing the output of a well-defined creative process. Candidates should curate their portfolios to highlight projects that best align with the responsibilities outlined, showing not just aesthetic skill but also an understanding of brand, marketing objectives, and user experience.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Global Fintech Environment: Opportunity to work within an award-winning, international Fintech organization with a significant global presence.

• Career Development: Excellent opportunities for career path development and skill enhancement within the company.

• Supportive Tools & Resources: Access to the necessary tools and support systems to succeed in your role and professional journey.

• Multicultural Workforce: Be part of a diverse and multicultural team, fostering a rich working environment.

• Potential for Visa Sponsorship: The mention of "Hong Kong Talents / IANG Visa Scheme" suggests potential support or eligibility pathways for qualified candidates.

• Standard Benefits: Likely includes health insurance, paid time off, and other standard employee benefits common in Hong Kong.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week. Flexibility may be offered, but the role is designated as on-site, implying adherence to office schedules.

📝 Enhancement Note: The salary estimate is based on market research for junior/entry-level Visual Designer roles in Hong Kong, considering the Fintech industry's typical compensation structures. The "Hong Kong Talents / IANG Visa Scheme" is a significant point, implying the company is open to sponsoring or facilitating visas for qualified individuals, which is a valuable benefit for international candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specializing in multi-asset liquidity solutions.

Company Size: 500+ professionals globally, with a presence in over 15 offices worldwide. This indicates a large, established organization with a significant international footprint.

Founded: The company has a history that allows it to be an "award-winning Fintech organization," suggesting a track record of innovation and success in the financial technology space.

Team Structure:

• Global Operations: The Visual Designer will be part of a global team, likely within a Marketing or Brand department.

• Cross-functional Integration: Close collaboration is expected with Brand, Marketing, PR, and Content teams, implying a matrixed or project-based team structure where designers support various departments.

• Reporting: The designer will likely report to a Design Lead, Art Director, or Marketing Manager, with potential for project-specific reporting lines to content or campaign managers.

Methodology:

• Product-Oriented: The company prides itself on being "product oriented for customer success," meaning design efforts will likely be closely tied to product features, marketing campaigns, and customer experience.

• Data-Informed: While not explicitly stated for this role, Fintech companies generally rely on data to drive decisions, so design choices may be influenced by analytics on campaign performance and user engagement.

• Agile/Iterative: Given the fast-paced nature of Fintech and the "scaling up" phase, design processes may be agile, with a focus on rapid iteration and continuous improvement.

Company Website: https://www.zfx.com/ (Derived from domain)

📝 Enhancement Note: Zeal Group's identity as a global Fintech leader implies a culture that values innovation, efficiency, and a strong customer focus. The "people centric" and "product oriented" approach suggests that design is seen as a critical enabler of business success, not just an aesthetic function.

📈 Career & Growth Analysis

Operations Career Level: Entry-level/Junior Visual Designer. This role is foundational, providing hands-on experience in core design disciplines and their application within a commercial context. It's a stepping stone for aspiring designers in the Fintech industry.

Reporting Structure: The Visual Designer will likely report to a senior member of the design or marketing team, such as a Senior Visual Designer, Art Director, or Head of Marketing. This structure allows for mentorship and guidance.

Operations Impact: While not directly in "Revenue Operations" or "Sales Operations," this role has a significant indirect impact. High-quality visual assets drive brand perception, marketing campaign effectiveness, user engagement on digital platforms, and ultimately contribute to lead generation and customer acquisition efforts. Strong visual design enhances the perceived professionalism and trustworthiness of the Fintech services offered.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, UI/UX design for financial products, or advanced video production techniques.

• Brand System Ownership: Grow into a role with more responsibility for the overall brand visual identity system, potentially leading design upgrades.

• Cross-functional Leadership: Transition into roles managing design projects across different marketing initiatives or leading smaller design teams.

• Industry Expertise: Develop specialized knowledge of visual communication within the Fintech and financial trading sectors.

• Global Exposure: Gain experience working on projects for diverse international markets.

📝 Enhancement Note: The growth path for a Visual Designer in a growing Fintech company is typically through specialization and increased responsibility for brand assets and campaigns. The company's global nature offers unique opportunities for exposure to varied markets and design challenges.

🌐 Work Environment

Office Type: On-site, indicating a traditional office-based work environment where collaboration and direct team interaction are prioritized.

Office Location(s): Hong Kong. The specific office location within Hong Kong would need to be confirmed, but it implies a dynamic urban professional setting.

Workspace Context:

• Collaborative Hub: The office is expected to be a space for collaboration, with designers working alongside marketing, content, and brand professionals.

• Technology-Rich: Access to industry-standard design software and hardware is implied, along with potential for efficient workflow tools.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and feedback exchanges with colleagues.

Work Schedule:

• A standard full-time schedule, likely Monday to Friday, with typical office hours. Given the nature of design projects, occasional flexibility might be required to meet deadlines for campaigns or events.

📝 Enhancement Note: The on-site requirement suggests the company values in-person collaboration and team synergy, which can be beneficial for creative roles. This also means candidates should be prepared for a standard office working arrangement in Hong Kong.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and mandatory portfolio to assess basic qualifications and creative output.

• Creative Assessment/Test: Candidates may be given a short design challenge or task to evaluate their skills in a practical setting, simulating real work scenarios (e.g., designing a social media graphic or a short video edit).

• Portfolio Presentation & Interview: A more in-depth discussion where candidates present their portfolio, discuss their design process, and answer questions about their experience, creative approach, and problem-solving skills.

• Team/Manager Interview: Meeting with the hiring manager and potentially other team members to assess cultural fit, collaboration style, and suitability for the role within the broader marketing team.

• Final Interview (Potentially): Depending on the company structure, a final interview with a senior leader might occur.

Portfolio Review Tips:

• Curate Strategically: Select 6-10 of your strongest projects that directly align with the responsibilities listed (brand design, video, UI support).

• Tell a Story: For each project, explain the brief, your role, your design process, the challenges faced, and the final outcome. Use visuals effectively to guide the viewer.

• Showcase Versatility: Include a mix of graphic design, video editing, and UI examples.

• Highlight Brand Thinking: Demonstrate how you approach brand consistency and how your designs serve specific marketing objectives.

• Quality over Quantity: Ensure all included work is polished and professionally presented.

• Be Prepared to Discuss: Know your portfolio inside out and be ready to speak confidently about every piece.

Challenge Preparation:

• Understand the Brief: If a test is given, read the instructions carefully and ask clarifying questions if needed.

• Time Management: Allocate your time wisely between conceptualization, execution, and final output.

• Brand Alignment: Ensure any test work strongly reflects the company's brand identity and tone.

• Professional Presentation: Submit your test work in the requested format, ensuring it is clean and well-organized.

📝 Enhancement Note: The mandatory portfolio is the gatekeeper for this role. Candidates must ensure it is not only visually appealing but also clearly demonstrates their ability to execute the specific tasks outlined in the job description. Being able to articulate their design process and decisions is as crucial as the final output.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Photoshop: For raster graphics editing, image manipulation, and digital painting.

• Adobe Illustrator: For vector graphics creation, logos, icons, and illustrations.

• Adobe Premiere Pro: For professional video editing, sequencing, and timeline-based content creation.

• Adobe After Effects: For motion graphics, visual effects, and advanced video compositing.

Efficient Content Creation Tools:

• Jianying (剪映): A popular mobile and desktop video editing application known for its user-friendliness and rapid output capabilities, often used for social media content.

UI Design Support:

Collaboration & Project Management:

• Likely uses standard office productivity suites and potentially project management tools common in large organizations (e.g., Asana, Trello, Jira, or internal systems).

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a core requirement. The inclusion of Jianying highlights a need for speed and efficiency, particularly for social media content, which is common in marketing-driven organizations. Candidates should be prepared to discuss their experience with these specific tools and how they leverage them to achieve project goals.

👥 Team Culture & Values

Operations Values:

• Customer Success: A strong focus on product orientation and customer success means design efforts should aim to enhance user experience and brand perception, contributing to client satisfaction.

• Innovation & Excellence: As an award-winning Fintech organization, expect a culture that values innovative solutions and strives for excellence in all aspects, including design.

• Collaboration & Diversity: The company prides itself on being "people centric" and expanding its "multicultural and diverse workforce," suggesting a collaborative environment that values different perspectives.

• Efficiency & Speed: The use of tools like Jianying suggests an appreciation for efficient workflows and rapid content delivery, common in fast-paced tech environments.

Collaboration Style:

• Cross-functional Partnership: Expect to work closely with marketing, brand, PR, and content teams, requiring strong communication and the ability to translate diverse needs into visual solutions.

• Feedback-Driven: A culture that embraces continuous improvement will likely involve regular feedback sessions on designs and projects.

• Team-Oriented: The emphasis on a diverse and multicultural workforce points towards a team that supports each other and works towards common goals.

📝 Enhancement Note: The company culture emphasizes a blend of professionalism, innovation, and a people-centric approach. For a designer, this means being adaptable, collaborative, and focused on delivering high-quality work that supports business objectives while contributing to a positive team dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring all visual output adheres to the core brand identity while meeting the specific creative demands of diverse marketing campaigns.

• Rapid Content Production: The need to produce high volumes of content quickly, especially for social media (using tools like Jianying), can be demanding.

• Translating Complex Fintech Concepts Visually: Effectively communicating the value and functionality of multi-asset liquidity solutions and trading platforms through design.

• Evolving Brand Identity: Participating in or leading brand visual upgrades requires adaptability and a forward-thinking design approach.

Learning & Development Opportunities:

• Mastering Adobe Suite: Deepening expertise in professional design and video editing tools.

• Fintech Design Specialization: Gaining in-depth knowledge of visual communication strategies specific to the financial technology sector.

• UI/UX Enhancement: Developing skills in user interface and user experience design for digital platforms.

• Motion Graphics & Advanced Video: Expanding capabilities in animation and more complex video production techniques.

• Global Project Exposure: Working on designs for international markets and understanding cultural nuances in visual communication.

📝 Enhancement Note: The challenges here are typical for a designer in a growing company, focusing on speed, consistency, and adapting to industry-specific communication needs. The growth opportunities are clear pathways for skill development and career advancement within the design field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a Key Visual (KV) for a new product launch." (Focus on brief analysis, concept development, iteration, and brand alignment.)

• "How have you ensured brand consistency across different types of marketing collateral in previous roles?" (Highlight your understanding of brand guidelines and systematic application.)

• "Walk us through a promotional video project you worked on. What was the objective, your role, the tools you used, and the outcome?" (Prepare a concise case study showcasing video production skills.)

Company & Culture Questions:

• "What interests you about Zeal Group and the Fintech industry?" (Research the company's mission, products, and recent news. Connect your design interests to their business.)

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate openness to feedback and a collaborative approach.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by skill type (graphic design, video, UI) or by project. Start with your strongest, most relevant pieces.

• Narrative: For each project, clearly state the objective, your specific contributions, the tools used, the challenges overcome, and the results achieved. Use visuals to support your narrative.

• Highlight Process: Be ready to discuss your design thinking – why you made certain choices, how you approached problem-solving, and how you incorporated feedback.

• Tailor: Emphasize projects that directly reflect the requirements of this Visual Designer role at Zeal Group.

• Technical Proficiency: Be prepared to discuss your proficiency with Adobe Suite and Jianying.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative talent and an understanding of Zeal Group's business context. Being able to articulate your design process and showcase your problem-solving skills through portfolio examples will be key.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate a digital portfolio (e.g., PDF, personal website) that prominently features your best graphic design, video editing, and UI design work, specifically highlighting projects relevant to brand identity, marketing campaigns, and social media content.

• Resume Optimization: Tailor your resume to emphasize relevant skills and experiences, such as proficiency in Adobe Creative Suite, video editing, graphic design, UI support, and any experience in the Fintech or technology sectors. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering common interview questions related to creativity, collaboration, and working under deadlines. Be ready to discuss your familiarity with tools like Jianying.

• Company Research: Thoroughly research Zeal Group, its services (ZFX), and its brand presence to demonstrate genuine interest and understand how your design skills can contribute to their specific business objectives and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.