Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Exadel Inc

Location: Brazil, Poland

Job Type: Full-Time

Category: Visual Design / Marketing Operations

Date Posted: March 17, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and maintain branded templates and scalable digital marketing assets, ensuring visual consistency across diverse markets and languages.

• Collaborate cross-functionally with marketing, product, and leadership teams to translate strategic concepts into compelling visual narratives.

• Prepare production-ready assets with a strong understanding of web layout constraints, responsive behavior, and localization requirements.

• Leverage proficiency in industry-standard design tools such as Figma, Adobe Creative Suite, and Canva to deliver high-quality visual solutions.

• Contribute to the development of campaign systems and brand toolkits that enhance brand recognition and operational efficiency.

📝 Enhancement Note: While the job title is "Visual Designer," the responsibilities—specifically creating scalable template systems, optimizing assets for web/social, and collaborating with marketing/product teams—indicate a strong connection to Marketing Operations and GTM strategy execution. The emphasis on reusable assets and brand consistency suggests a focus on operationalizing design for broader marketing efforts.

📈 Primary Responsibilities

• Design and manage branded templates within Figma, Photoshop, Adobe Express, Illustrator, and Canva, ensuring adherence to brand guidelines.

• Develop scalable digital marketing assets and template systems that can be effectively reused and adapted for various markets and languages, thereby improving GTM efficiency.

• Collaborate closely with marketing, product management, and senior leadership to conceptualize and bring to life clear, compelling visual designs that support business objectives.

• Maintain stringent visual consistency across all digital and print channels, brand touchpoints, and campaign materials.

• Prepare production-ready visual assets, demonstrating a thorough understanding of web layout constraints, responsive design principles, and cross-platform compatibility.

• Optimize and adapt existing visual content for diverse platforms including web, social media, internal communications, and external marketing campaigns.

• Contribute to the creation and maintenance of comprehensive brand toolkits and campaign systems that empower marketing teams.

• Ensure visual designs are localized and culturally relevant for international markets, accommodating multilingual content requirements.

📝 Enhancement Note: The responsibilities listed, particularly the focus on creating "scalable digital marketing assets and template systems" and ensuring "visual consistency across all channels and formats," strongly suggest the need for operational rigor. This implies a focus on process efficiency, asset management, and the ability to support a high volume of marketing initiatives through standardized design solutions, aligning with key Sales Operations and Marketing Operations functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, Marketing, or a related field is highly recommended to underpin the fundamental design principles required.

Experience: Minimum of 5 years of progressive experience in visual design or graphic design roles, with a proven track record of delivering high-impact visual solutions. Candidates with 5-10 years of experience will be strongly considered for their ability to handle complex projects and mentor junior designers.

Required Skills:

• Design Software Proficiency: Strong command of Figma, Adobe Creative Suite (Photoshop, Adobe Express, Illustrator), and Canva for creating a wide range of visual assets.

• Template & System Design: Proven experience in creating reusable presentation templates, scalable campaign systems, and comprehensive brand toolkits.

• Design Principles: Deep understanding of typography, layout systems, color theory, and scalable brand design principles.

• Digital Asset Optimization: Expertise in preparing production-ready assets, with a solid understanding of web layout constraints and responsive behavior across devices.

• Localization & Multilingual Design: Experience working with multilingual content and designing for localization to ensure global brand consistency.

• Collaboration & Communication: Ability to effectively collaborate with cross-functional teams (marketing, product, leadership) and translate abstract ideas into tangible visuals.

• Portfolio: A strong, curated portfolio showcasing a variety of design projects, including templates, branding work, and marketing design campaigns, demonstrating practical application of skills.

Preferred Skills:

• Tech/SaaS Experience: Prior experience working within the technology, SaaS, or digital product industries, offering relevant context.

• AI Design Tools: Familiarity with AI-based design tools and automation workflows to enhance design efficiency and innovation.

• Distributed Team Collaboration: Experience working effectively with geographically distributed and cross-regional teams.

• Understanding of Marketing Operations: Familiarity with how design assets support broader marketing campaigns, lead generation, and GTM strategies.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating templates, branding work, and marketing design projects" is critical for this role. For operations professionals, this translates to showcasing not just aesthetic talent, but also the ability to create standardized, reusable assets that drive efficiency and consistency in marketing execution. Candidates should highlight projects that demonstrate scalability, adaptability, and measurable impact on marketing campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Template System Showcase: Include examples of template systems designed for marketing campaigns, presentations, or internal communications, emphasizing reusability and scalability.

• Brand Toolkit Examples: Present case studies or visual examples of brand toolkits developed, highlighting how they ensure brand consistency and empower marketing teams.

• Localization Impact: Demonstrate projects where you've designed for multilingual content or localization, showing an understanding of cultural adaptation and its impact on visual communication.

• Process Efficiency Examples: Highlight any projects where your design solutions have led to increased efficiency in asset creation or campaign deployment for marketing teams.

Process Documentation:

• Workflow Design: Illustrate how you approach the design process from brief to final asset delivery, including stages for concept development, feedback incorporation, and production readiness.

• Asset Management Strategy: Briefly describe your approach to organizing and managing design assets to ensure easy access, version control, and efficient reuse by marketing and other teams.

• Collaboration Protocols: Outline how you typically collaborate with stakeholders, manage feedback, and ensure alignment throughout the design and production lifecycle.

📝 Enhancement Note: For a role that bridges design and operational efficiency, portfolio requirements should emphasize the process behind the creation of assets, not just the final output. Candidates should be prepared to discuss how their templates and systems streamline workflows and contribute to a more efficient GTM engine.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the locations (Brazil, Poland), and the nature of the role within a global tech company, the estimated salary range would be approximately:

• Poland: 8,000 - 15,000 PLN gross per month (approximately $2,000 - $3,800 USD)

• Brazil: 7,000 - 14,000 BRL gross per month (approximately $1,300 - $2,600 USD)

These figures are estimates and can vary significantly based on specific location within each country, candidate experience, and final negotiation.

Benefits:

• International Projects: Opportunity to work on diverse, global projects for Fortune 500 clients.

• Flexible Work Arrangements: In-office, hybrid, or remote options available, allowing for work-life integration.

• Comprehensive Healthcare: Medical healthcare coverage provided.

• Recognition Program: Formal and informal recognition for contributions and achievements.

• Continuous Learning: Ongoing learning opportunities and reimbursement for professional development.

• Well-being Support: Access to well-being programs to support employee health and mental wellness.

• Team Engagement: Regular team events and local benefits tailored to specific office locations.

• Performance Incentives: Sports compensation and referral bonuses to reward employee engagement and contributions.

• Top-Tier Equipment: Provision of high-quality equipment necessary for the role.

Working Hours: The role requires adherence to EST working hours, implying a 40-hour work week. Flexibility may be available for candidates in different time zones, but core collaboration hours will likely align with EST business operations.

📝 Enhancement Note: Salary estimates are based on aggregated data for experienced Visual Designers in Poland and Brazil, considering the tech industry context and the "AI-First" positioning of Exadel. The EST working hours requirement is a critical factor and may necessitate a premium for candidates outside of the US time zone, or strict adherence to specific overlap periods.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-First Global Tech Company) with a focus on digital transformation and engineering leadership for enterprise clients.

Company Size: 2,000+ team members, indicating a large, established organization with diverse project opportunities and a robust infrastructure.

Founded: 25+ years ago, suggesting stability, extensive experience, and a deep understanding of the technology landscape.

Team Structure:

• Cross-Functional Collaboration: The role requires close collaboration with marketing, product, and leadership teams, indicating a matrixed or project-based team structure focused on delivering integrated solutions.

• Global Teams: Exadel operates with a global footprint, meaning the Visual Designer will likely interact with team members from various regions and backgrounds, fostering a diverse and international work environment.

• Specialization: The design team likely includes specialists in various areas, allowing for focused expertise while working within a broader GTM or product development context.

Methodology:

• AI-Driven Innovation: The company's "AI-First" approach suggests an emphasis on leveraging artificial intelligence and advanced technologies in their processes and client solutions.

• Agile Development: Given the tech industry context, it's probable that agile methodologies are employed for project management and workflow optimization, requiring adaptable design processes.

• Data-Informed Decisions: While this role is creative, a data-informed approach is likely valued, especially in optimizing digital assets for performance and impact in marketing campaigns.

Company Website: https://www.exadel.com/

📝 Enhancement Note: The "AI-First" positioning is a key differentiator. For a Visual Designer, this might translate to opportunities to experiment with AI-powered design tools, contribute to innovative AI-related product visuals, or develop design systems for AI platforms, offering unique career growth within the operations of a forward-thinking tech company.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Visual Designer, focusing on the operationalization of design. It requires not just creative output but also the ability to build scalable systems and templates that support broader marketing and GTM strategies. It sits at the intersection of creative execution and operational efficiency.

Reporting Structure: The Visual Designer will likely report to a Design Lead, Marketing Manager, or potentially a Head of Creative/Marketing Operations, depending on the specific team structure within Exadel or its client engagements. Collaboration will be with peers in marketing, product, and engineering.

Operations Impact: The Visual Designer's impact is significant in ensuring brand consistency, enhancing marketing campaign effectiveness through compelling visuals, and improving GTM efficiency by providing reusable assets and template systems. Their work directly influences brand perception, user engagement, and the operational scalability of marketing efforts.

Growth Opportunities:

• Specialization in AI Design: Develop expertise in designing for AI products and platforms, leveraging AI-powered design tools for increased efficiency and innovation.

• Lead Design Systems: Grow into a role focused on building and maintaining comprehensive design systems that serve as the operational backbone for marketing and product teams.

• Marketing Operations Integration: Deepen understanding of GTM strategies and marketing operations, enabling a more strategic contribution to campaign planning and execution through design.

• Mentorship: Opportunity to mentor junior designers and contribute to the overall growth and skill development of the design team.

• Client-Facing Roles: Potential to move into client-facing roles, presenting design solutions and strategies to enterprise clients.

📝 Enhancement Note: The growth path for a Visual Designer in an operations-centric role often involves moving towards design systems management, marketing operations strategy, or leadership roles that focus on scaling creative output through efficient processes and tools. Highlighting the ability to streamline design workflows will be key for advancement.

🌐 Work Environment

Office Type: Exadel offers flexibility with in-office, hybrid, or remote arrangements. For those opting for hybrid or in-office, the environment is likely collaborative, fostering interaction with colleagues.

Office Location(s): While primary locations are Brazil and Poland, Exadel has a global presence. Specific office details for Brazil and Poland would be clarified by a recruiter, but they are expected to be professional workspaces conducive to creative and collaborative work.

Workspace Context:

• Collaborative Spaces: If working hybrid or in-office, expect shared workspaces designed for brainstorming, team meetings, and cross-functional collaboration.

• Technology & Tools: Access to high-tier equipment and the necessary software stack (Figma, Adobe Suite, etc.) to perform design tasks efficiently.

• International Exposure: Opportunities to interact with and learn from a global team, bringing diverse perspectives to the work environment.

Work Schedule: The role is structured around EST working hours, indicating a standard 40-hour work week. While flexibility is offered in terms of remote/hybrid work, adherence to specific core collaboration hours will be necessary to align with client and team needs.

📝 Enhancement Note: The "EST working hours" requirement is a significant environmental factor. For candidates in Brazil and Poland, this means a substantial time difference, requiring careful planning for synchronous communication and collaboration, and potentially impacting work-life balance if not managed effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application, focusing on experience and portfolio alignment with the role's requirements.

• Technical Interview/Portfolio Review: A dedicated session to walk through your portfolio. Be prepared to discuss specific projects, your design process, how you handled challenges, and the impact of your work, especially regarding template systems and brand toolkits.

• Skills Assessment: Potentially a design exercise or challenge to assess proficiency in key tools (Figma, Adobe Suite) and problem-solving abilities related to scalable design and localization.

• Cross-Functional Interview: Meeting with marketing, product, or leadership stakeholders to assess collaboration skills, strategic thinking, and cultural fit within Exadel's values.

• Final Interview: Typically with a hiring manager or senior leader to discuss role alignment, career aspirations, and final offer terms.

Portfolio Review Tips:

• Highlight Scalability: Showcase projects that demonstrate your ability to create reusable templates and scalable design systems. Quantify the impact if possible (e.g., "reduced asset creation time by X%," "enabled Y markets to launch campaigns faster").

• Emphasize Process: Be ready to walk through your design process for key projects, explaining your rationale, tools used, and how you incorporated feedback.

• Showcase Localization: Include examples of how you've adapted designs for different languages or cultural contexts.

• Demonstrate Tool Proficiency: Be prepared to discuss your comfort level and advanced techniques within Figma, Adobe Creative Suite, and Canva.

• Tell a Story: Frame your portfolio pieces as solutions to specific problems, highlighting the challenge, your approach, and the successful outcome.

Challenge Preparation:

• Understand the Context: If given a design challenge, quickly grasp the objectives, target audience, and constraints.

• Focus on Operations: For this role, challenges may involve creating a template for a specific marketing campaign or adapting an existing asset for localization, testing your ability to work efficiently and strategically.

• Communicate Your Thinking: Clearly articulate your design decisions and process, even if you don't complete every aspect of the challenge within the allotted time.

📝 Enhancement Note: The emphasis on "scalable digital marketing assets and template systems" means the portfolio review will likely scrutinize the structure, reusability, and efficiency of the designs presented, not just their aesthetic appeal. Candidates should prepare to discuss the operational benefits of their design solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Proficiency in component creation, auto layout, and team library management is expected.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and complex raster graphics.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • Adobe Express: For quick creation of social media graphics and simple marketing collateral.

• Canva: For accessible template creation and potentially empowering non-designers to create branded assets.

Analytics & Reporting:

CRM & Automation:

• Understanding of how design assets integrate into marketing automation platforms (e.g., email templates) or CRM systems (e.g., visual branding within customer portals) is a plus.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite (Photoshop, Illustrator, Adobe Express), and Canva indicates a standard but comprehensive design toolkit. The "AI-First" company positioning might also imply familiarity with emerging AI-powered design plugins or tools that integrate with this stack.

👥 Team Culture & Values

Operations Values:

• Trust & Respect: Fostering an environment where team members are trusted to deliver and are treated with respect, regardless of location or role.

• Purpose-Driven: Aligning individual and team efforts with meaningful project goals and client success.

• Open Dialogue & Creative Freedom: Encouraging open communication, constructive feedback, and the space for creative exploration and innovation.

• Continuous Evolution: A commitment to ongoing learning, skill development, and adapting to new technologies and market trends.

• Impact-Oriented: Valuing contributions that make a real difference to clients, projects, and the company's growth.

Collaboration Style:

• Cross-Functional Integration: A strong emphasis on working seamlessly with marketing, product, and leadership teams to achieve shared objectives.

• Global Teamwork: Embracing diverse perspectives and working effectively with colleagues across different time zones and cultures.

• Mentorship & Growth: A culture that supports professional development through mentorship and knowledge sharing.

📝 Enhancement Note: The company values emphasize collaboration, continuous learning, and impact. For a Visual Designer, this means being an active participant in team discussions, proactively seeking to improve processes through design, and demonstrating how their work contributes to larger business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: Effectively collaborating and meeting deadlines while adhering to EST working hours from Brazil or Poland requires proactive planning and communication.

• Balancing Creativity with Operational Needs: Juggling creative expression with the demand for standardized, reusable assets and strict brand guidelines.

• Adapting to Diverse Client Needs: Designing for a variety of clients across different industries, each with unique brand identities and GTM strategies.

• Staying Ahead of Design Trends & Technology: Continuously learning and integrating new design tools, techniques, and AI advancements into workflows.

Learning & Development Opportunities:

• Advanced Design Systems Training: Opportunities to deepen expertise in building and managing complex design systems.

• AI in Design Workshops: Access to training on leveraging AI tools for design automation, ideation, and efficiency.

• Cross-Functional Skill Development: Learning about marketing strategy, product development, and GTM operations to enhance the strategic value of design contributions.

• Industry Conferences & Certifications: Support for attending relevant design and technology conferences or pursuing certifications.

📝 Enhancement Note: The primary challenge for candidates in Brazil and Poland will be managing the EST working hours. Successful candidates will need to demonstrate strong time management and proactive communication strategies to navigate this effectively and leverage the growth opportunities in AI and design systems.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a scalable template system for a global marketing campaign, considering localization needs?" (Prepare to discuss your process, tools, and considerations for adaptability.)

• "Describe a time you had to balance creative vision with strict brand guidelines or operational constraints. What was your approach and outcome?" (Focus on problem-solving and compromise.)

• "How do you ensure visual consistency across multiple platforms and markets for a brand?" (Highlight your understanding of brand toolkits and asset management.)

Company & Culture Questions:

• "What interests you about Exadel's 'AI-First' approach, and how might it influence your design work?" (Showcase your understanding of the company's positioning.)

• "How do you collaborate with non-designers, such as marketing or product managers?" (Provide examples of your cross-functional communication and teamwork.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Brand Toolkits, Campaign Systems, Templates) or by impact (e.g., Efficiency Gains, Brand Consistency).

• Narrative: For each key project, clearly articulate the challenge, your role and process, the tools used, the solution you provided, and the quantifiable results or impact. Focus on how your designs improved efficiency or consistency.

• Demonstrate Operations: For template-based projects, explain how your design facilitates reuse, customization, and scalability for marketing teams.

• Tool Proficiency: Be ready to discuss your advanced techniques and workflows within Figma, Adobe Suite, and Canva.

📝 Enhancement Note: Interview preparation should strongly emphasize how design skills translate into operational efficiency and GTM support. Candidates should be ready to discuss their process for creating reusable assets, maintaining brand integrity at scale, and collaborating effectively to ensure marketing initiatives are visually cohesive and impactful.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through Exadel's careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to highlight your strongest examples of scalable template systems, brand toolkits, and marketing design projects. Prioritize work that demonstrates efficiency, localization, and cross-functional collaboration.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience and proficiency in Figma, Adobe Creative Suite, and Canva. Use keywords from the job description, focusing on "digital marketing assets," "template systems," "brand consistency," and "localization."

• Interview Preparation: Practice articulating your design process, especially for projects involving reusable assets and campaigns. Prepare specific examples that showcase your ability to collaborate with marketing and product teams. Be ready to discuss how you manage your time effectively to meet EST working hours.

• Company Research: Familiarize yourself with Exadel's AI-First approach and their client portfolio. Understand their emphasis on trust, respect, and continuous evolution to align your responses with their company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.