Visual Designer (AI Content & Production)

📍 Job Overview

Job Title: Visual Designer (AI Content & Production) Company: ImagineArt Location: Islamabad, Lahore, Karachi, Pakistan Job Type: Full-Time Category: Creative & Media / Art & Design Date Posted: January 23, 2026 Experience Level: Mid-Level (3+ years) Remote Status: On-site

🚀 Role Summary

• This role is situated within the Product & Design department, focusing on the intersection of visual design and cutting-edge Generative AI technologies.
• The Visual Designer will be instrumental in shaping the aesthetic identity of digital content, with a significant emphasis on leveraging AI for rapid content creation.
• Key responsibilities include mastering AI generation tools for asset creation and utilizing expert Photoshop skills for post-production refinement.
• The position requires a strong blend of creative intuition, technical proficiency, and the ability to drive visual strategies in a fast-paced, innovative environment.

📝 Enhancement Note: While the input job title is "Visual Designer (AI Content & Production)", this role is being categorized under "Creative & Media / Art & Design" due to its core function. However, its deep integration with AI technology also touches upon the "Technology" sector, as reflected in the AI taxonomies. The "On-Site" designation is specific to Islamabad, with other listed locations potentially indicating remote or hybrid possibilities for those specific regions, or simply broader recruitment reach. Further clarification from the employer would be beneficial.

📈 Primary Responsibilities

• Prompt Engineering & AI Asset Generation: Master and wield advanced prompting techniques with leading AI models (e.g., Midjourney, DALL-E, RunwayML) to generate high-quality, on-brand photographic and video base assets. This involves translating creative briefs into precise, effective text prompts.
• Creative Direction for AI: Act as a "Creative Director" for AI models, defining and driving the overarching creative vision for all AI-generated content. Ensure all outputs align meticulously with established brand guidelines, campaign objectives, and aesthetic standards.
• Rapid Curation & Iteration: Efficiently generate and iterate on AI concepts, rapidly evaluating numerous outputs to select the strongest candidates. Guide the AI model through progressive prompting to refine and enhance selected assets.
• Expert Photoshop Workflow & Post-Production: Employ advanced Adobe Photoshop techniques for sophisticated retouching, color grading, complex compositing, and manipulation of AI-generated images. The goal is to achieve a polished, hyper-realistic, and production-ready finish.
• Video Asset Integration & Finishing: Utilize standard video editing software (e.g., Adobe Premiere Pro, DaVinci Resolve) for the seamless integration of AI-generated video clips. This includes applying color correction, adding basic motion graphics, and ensuring overall visual coherence and final delivery readiness.
• Asset Finalization & Optimization: Prepare final visual assets across various digital channels (social media, web, paid advertising). Ensure all assets meet specific requirements for aspect ratios, resolution, file formats, and performance optimization.
• Cross-functional Collaboration: Work closely with marketing, product, and content teams to translate creative briefs into compelling visual strategies, ensuring alignment and effective communication throughout the creative process.
• Brand Consistency Management: Maintain and actively evolve the visual design style guide, ensuring unwavering brand consistency across all AI-assisted and manually created visual materials.
• Trend & Technology Monitoring: Continuously stay informed about the latest advancements in generative AI tools, new features in design software, and emerging visual trends to maintain a competitive edge.

📝 Enhancement Note: The responsibilities are structured to highlight the dual nature of the role: creative direction and technical execution. The emphasis on "Prompt Engineering" and "Creative Direction for AI" signifies a directorial aspect, while "Expert Photoshop Workflow" and "Video Asset Integration" point to hands-on production skills. The expectation for rapid iteration and selection implies a need for strong judgment and efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and practical experience are paramount. A background in Graphic Design, Visual Arts, Digital Media, or a related creative field is highly beneficial.

Experience: A minimum of 3 years of professional experience in Visual Design, Graphic Design, or a closely related creative discipline is required. Experience within a tech or AI-focused brand is a significant advantage.

Required Skills:

• Expert Proficiency in Adobe Photoshop: Essential for advanced compositing, layer blending, non-destructive editing, retouching, color correction, and manipulation of complex visual elements.
• Proficiency with AI Generation Tools: Demonstrated practical experience and a strong understanding of major text-to-image and text-to-video platforms, including but not limited to Midjourney, DALL-E, and RunwayML.
• Strong Foundation in Core Design Principles: Expert knowledge of color theory, typography, composition, layout, visual hierarchy, and aesthetic balance.
• Portfolio Required: A comprehensive portfolio showcasing exceptional aesthetic judgment, advanced composition skills, a deep understanding of visual hierarchy, and successful project outcomes.
• Video Editing Fundamentals: Familiarity with modern video editing software (e.g., Adobe Premiere Pro, DaVinci Resolve) for basic editing, sequencing, and finishing of video assets.
• Project Management & Detail Orientation: Ability to manage multiple concurrent projects, maintain meticulous attention to detail, and consistently meet tight deadlines in a dynamic environment.
• Fluent English Communication: Strong verbal and written communication skills are necessary for effective collaboration and articulation of creative concepts.

Preferred Skills:

• Adobe Illustrator Proficiency: For vector graphics creation and manipulation, logo design, and icon development.
• Adobe InDesign Proficiency: For layout design, particularly for multi-page documents, presentations, or marketing collateral.
• Familiarity with 3D Modeling Software: Basic understanding or experience with 3D software can enhance creative capabilities for asset generation.
• Motion Graphics Expertise: Experience with software like Adobe After Effects for creating dynamic visual elements and animations.
• Experience with AI/Tech Brands: Prior work with technology companies, particularly those in the AI space, demonstrating an understanding of the unique visual language and expectations.

📝 Enhancement Note: The "Must Have" and "Good to Have" distinctions from the original listing have been clearly delineated into "Required Skills" and "Preferred Skills" for enhanced clarity. The experience requirement has been refined to indicate a mid-level role. Emphasis has been placed on the portfolio as a critical component of the application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of AI Integration: Showcase projects where AI generation tools were used as a primary or significant component, detailing the prompt engineering process and iterative refinement.
• Advanced Photoshop Workflows: Include examples that highlight complex compositing, intricate retouching, and sophisticated color grading, demonstrating mastery of Photoshop for elevating AI-generated or photographic assets.
• Visual Hierarchy & Composition: Present work that clearly illustrates a strong understanding of visual hierarchy, balanced composition, and effective layout design across various media.
• Brand Consistency Examples: Provide instances where brand guidelines were successfully applied and maintained, even when working with novel AI-generated content.
• Video Asset Examples: Include at least one example of video post-production, showcasing the integration of AI-generated clips, basic editing, and final finishing.

Process Documentation:

• Prompt Engineering Strategy: Be prepared to discuss your methodology for developing effective prompts, including how you iterate and refine them to achieve specific visual outcomes.
• Post-Production Workflow: Articulate your typical workflow for taking raw AI-generated assets through a comprehensive post-production process using tools like Photoshop, emphasizing efficiency and quality.
• Creative Iteration Process: Explain how you approach rapid iteration and curation of AI-generated concepts, detailing your decision-making criteria for selecting and developing promising outputs.

📝 Enhancement Note: This section focuses on how a candidate's past work should demonstrate their capabilities relevant to the specific demands of this AI-centric design role. The emphasis is on practical application of tools and strategic thinking behind the creative process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Visual Designers with 3+ years of experience in Pakistan, and considering the specialized AI skills and on-site requirement, a competitive salary range would typically fall between PKR 150,000 to PKR 350,000 per month. This range can vary significantly based on the candidate's specific skill set, portfolio strength, and the final negotiation.

Benefits:

• Quarterly Bonuses: Performance-based financial incentives provided every three months.
• Competitive Compensation: A salary package designed to be attractive within the market.
• Comprehensive Benefits Package: A broad array of benefits covering health, well-being, and financial security.
• Medical Insurance (IPD/OPD): Coverage for both inpatient and outpatient medical treatments.
• Company Sponsored Lunch: Provision of meals during working hours.
• Free Product Subscriptions: Access to company products or related services.
• Yearly Performance-Based Increments: Annual salary adjustments based on individual performance reviews.
• Paid Leaves: Allocated days off for vacation, personal needs, or illness.
• EOBI: Employee Old-Age Benefits Institution contributions, providing social security and pension benefits.

Working Hours: The role is full-time, with an estimated 40 hours per week. While the primary location is on-site in Islamabad, the nature of creative production may require flexibility to meet project deadlines.

📝 Enhancement Note: The salary range is an estimation based on regional market data for similar roles in Pakistan, adjusted for the specialized AI skills and the company's stated rapid growth and success. It is crucial for candidates to research current market rates and be prepared to discuss their expectations. The "On-Site" location in Islamabad is noted, but the broader listing of cities might imply flexibility or a need for clarification.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Generative Artificial Intelligence (GenAI) and Digital Content Creation. ImagineArt is at the forefront of developing advanced AI models for image and video realism, positioning itself as a disruptor in the creative technology space. Company Size: ImagineArt is experiencing rapid growth, described as "scaling faster than most funded startups." While specific employee numbers aren't provided, the mention of crossing significant ARR figures and social impressions suggests a substantial and expanding organization. This implies a dynamic, resource-rich environment with opportunities for significant impact. Founded: The founding date is not specified, but the company's rapid growth and recent achievements (35M ARR, #3 ranked image model) indicate it is a relatively young, agile, and highly successful entity within the GenAI sector.

Team Structure:

• Product & Design Department: The Visual Designer will be part of this core department, likely working alongside product managers, UX/UI designers, and other creative professionals.
• Cross-functional Collaboration: The role emphasizes close collaboration with marketing, product, and content teams, indicating a highly integrated approach to content creation and product development.
• Agile & Fast-Paced: The company culture is characterized by speed, experimentation, and rapid learning, suggesting a flat hierarchy and direct communication channels.

Methodology:

• Data-Driven Judgment: Decisions are balanced between creative intuition and rigorous data analysis, ensuring that design choices are both aesthetically compelling and strategically effective.
• Systems-Level Thinking: The team focuses on end-to-end journeys and holistic solutions rather than isolated tasks, promoting a comprehensive approach to problem-solving and product development.
• Continuous Experimentation: A culture of constant experimentation and rapid learning is encouraged, allowing for agile adaptation and innovation.

Company Website: https://www.imagine.art/

📝 Enhancement Note: The company description highlights a unique "bootstrapped" success model (no outside funding) and rapid scaling, suggesting a robust business strategy and product market fit. This context is crucial for understanding the operational intensity and potential for growth within the company.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer (3+ years experience). It requires specialized skills in AI content generation and advanced Photoshop proficiency, indicating a focus on execution and creative problem-solving within defined parameters. The "Creative Director" aspect suggests potential for leadership in specific projects.

Reporting Structure: The role is within the Product & Design department. The direct reporting manager is not specified, but it is likely a Design Lead, Creative Director, or Head of Product & Design. Collaboration will be extensive with marketing, product, and content teams.

Operations Impact: The Visual Designer's work directly impacts the company's product aesthetic, brand perception, and the effectiveness of its marketing and content strategies. By leveraging AI for rapid, high-quality content creation, this role contributes significantly to ImagineArt's ability to scale its offerings, engage its user base, and maintain its competitive edge in the rapidly evolving GenAI market. Efficient and effective visual content is critical for user acquisition, retention, and overall brand strength.

Growth Opportunities:

• Specialization in AI Artistry: Deepen expertise in prompt engineering and AI model interaction, becoming a go-to specialist for cutting-edge AI-driven visual content.
• Creative Leadership: Potential to lead visual design initiatives for specific campaigns or product features, evolving into a Senior Visual Designer or Art Director role.
• Cross-functional Skill Development: Gain exposure to product development, marketing strategy, and content creation processes, broadening skill sets beyond core design.
• Advancement in a Fast-Growing Company: Opportunities for rapid career progression within a company experiencing exponential growth, potentially moving into management or more strategic design roles.
• Learning Cutting-Edge Technologies: Continuous exposure to and hands-on experience with the latest AI and design tools, ensuring skills remain highly relevant.

📝 Enhancement Note: The emphasis on "bootstrapped" growth and rapid scaling suggests that career progression might be tied to demonstrable impact and adaptability rather than traditional hierarchical structures. Candidates should be prepared to highlight their contributions to the company's growth and innovation.

🌐 Work Environment

Office Type: The primary location is "On-Site (H12, NSTP, Islamabad)". This suggests a dedicated office space within a technology park (NSTP - National Science & Technology Park), likely equipped with modern facilities conducive to creative and technical work. The other listed locations (Lahore, Karachi) may indicate recruitment reach or potential for future expansion/remote work options, though the primary role is on-site.

Office Location(s):

• Islamabad: H12, National Science & Technology Park (NSTP). This location implies a hub for innovation and technology, likely offering a collaborative environment with other tech companies.
• Lahore & Karachi: These are listed as potential locations, but the "On-Site" designation points primarily to Islamabad.

Workspace Context:

• Collaborative Environment: Working within an NSTP setting and a fast-growing GenAI company suggests an environment that fosters collaboration, idea-sharing, and cross-functional teamwork.
• Technology-Rich: Access to high-performance workstations, advanced design software, and potentially specialized hardware for AI content production is expected.
• Dynamic & Innovative: The workspace will likely reflect the company's culture of speed, experimentation, and continuous improvement, with an emphasis on efficient workflows and cutting-edge tools.

Work Schedule: The role is full-time (approx. 40 hours/week). While standard working hours apply, the "always-on environment" and rapid growth may necessitate flexibility to meet critical project deadlines or respond to urgent creative needs.

📝 Enhancement Note: The "On-Site" requirement in Islamabad is a key detail. Candidates must be willing and able to work from this location. The mention of other cities could be a point of clarification for potential candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.
• Technical Assessment/Portfolio Review: A deep dive into the candidate's portfolio, focusing on AI generation techniques, Photoshop mastery, creative direction examples, and problem-solving abilities. This may involve specific questions about past projects and workflows.
• Creative Challenge/Test Project: A practical exercise to evaluate on-the-spot creative thinking, prompt engineering skills, and Photoshop application under timed conditions.
• Team/Hiring Manager Interviews: Discussions to assess cultural fit, communication skills, systems-level thinking, resilience, and alignment with ImagineArt's values.
• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Showcase AI Proficiency: Clearly highlight projects where you've effectively used AI tools (Midjourney, DALL-E, RunwayML). Detail your prompt engineering process, iteration strategies, and how you refined raw AI outputs.
• Demonstrate Photoshop Mastery: Include examples of complex compositing, advanced retouching, color grading, and non-destructive editing. Show before-and-after comparisons if possible.
• Illustrate Creative Direction: Present work that shows your ability to define and execute a visual concept from brief to final asset, demonstrating aesthetic judgment and brand understanding.
• Highlight Process & Problem-Solving: For each project, briefly explain the challenge, your approach (especially how AI and Photoshop were integrated), and the measurable results or impact.
• Video Content: If applicable, include examples of video post-production or integration of AI-generated video clips.
• Tailor to the Role: Emphasize projects that align with ImagineArt's focus on hyper-realistic AI imagery and fast-paced content production.

Challenge Preparation:

• Practice Prompt Engineering: Experiment with various AI art generators, focusing on creating specific styles, moods, and compositions. Practice refining prompts for detail and realism.
• Master Photoshop Techniques: Be ready to demonstrate advanced Photoshop skills, particularly in areas like compositing, retouching, and color correction, potentially under time constraints.
• Understand AI Limitations & Strengths: Be prepared to discuss the capabilities and limitations of current AI generation tools and how to best leverage them.
• Articulate Creative Vision: Practice explaining your creative process, design choices, and how you would approach a given brief, especially one involving AI.

📝 Enhancement Note: The interview process is inferred to be rigorous, given the company's emphasis on elite performance and measurable results. Candidates should be prepared to demonstrate both technical prowess and strategic creative thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for advanced image manipulation, compositing, retouching, and final asset refinement. Expert-level proficiency is mandatory.
• AI Generation Platforms: Practical, hands-on experience with text-to-image and text-to-video models such as Midjourney, DALL-E, and RunwayML is a core requirement.
• Video Editing Software: Familiarity with industry-standard tools like Adobe Premiere Pro or DaVinci Resolve for basic video editing, sequencing, and finishing.

Analytics & Reporting: While not explicitly mentioned for this role, understanding how visual assets perform is key. Exposure to analytics platforms that track engagement with visual content (e.g., social media analytics, web analytics) would be beneficial.

CRM & Automation: Not directly applicable to this design role, but an understanding of how visual assets are deployed through marketing or product platforms could be advantageous.

Good to Have Tools:

• Adobe Illustrator: For vector graphics, icons, and logos.
• Adobe InDesign: For layout design and publishing.
• 3D Modeling Software: (e.g., Blender, Cinema 4D) for advanced asset creation.
• Motion Graphics Software: (e.g., Adobe After Effects) for animation and dynamic visuals.

📝 Enhancement Note: The technology stack is heavily weighted towards Adobe Creative Suite and AI generation platforms, reflecting the core demands of the role. Proficiency in Photoshop and AI tools is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on creating tangible results and contributing directly to the company's rapid growth and success. Expect to be measured by your contribution to product quality and market performance.
• Innovation & Experimentation: A culture that actively encourages trying new approaches, experimenting with cutting-edge technologies (especially AI), and learning from both successes and failures.
• Data-Informed Creativity: Balancing artistic intuition with data analysis to ensure creative output is not only visually appealing but also strategically effective and aligned with business objectives.
• High Standards & Elite Performance: A commitment to excellence, pushing boundaries, and raising the bar for oneself and the entire team. Expect a demanding but rewarding environment where high performance is recognized.
• Speed & Agility: The ability to move quickly, adapt to changing priorities, and deliver results in a fast-paced, always-on environment.

Collaboration Style:

• Systems-Level Thinking: Team members are expected to understand and contribute to the end-to-end creative and production process, not just isolated tasks.
• Direct Communication: Expect open, honest, and efficient communication within a flat organizational structure, facilitating quick decision-making and problem-solving.
• Cross-functional Integration: Strong emphasis on working collaboratively with marketing, product, and content teams to achieve shared goals, breaking down traditional departmental silos.
• Knowledge Sharing: A culture that likely encourages sharing insights, techniques, and learnings, especially regarding AI tools and design best practices.

📝 Enhancement Note: The company culture is defined by its rapid, bootstrapped growth and focus on elite performance. Candidates should emphasize their ability to deliver results, adapt quickly, and contribute to a high-achieving team.

<h3>⚡ Challenges & Growth Opportunities **Challenges:** - **Rapidly Evolving AI Landscape:** Keeping pace with the constant advancements in generative AI tools and techniques requires continuous learning and adaptation. - **Maintaining Brand Consistency with AI:** Ensuring that AI-generated content consistently adheres to brand guidelines while pushing creative boundaries can be a complex balancing act. - **High Volume Production Demands:** The company's rapid growth implies a need for high-volume content creation, requiring efficiency and strong project management skills. - **Balancing Creative Vision with Technical Constraints:** Effectively translating artistic vision into prompts and workflows that AI models can accurately interpret and execute. - **On-site Requirement in a Specific Location:** For candidates not local to Islamabad, the on-site requirement presents a logistical challenge.

Learning & Development Opportunities:

• Deep Dive into GenAI: Become an expert in leveraging state-of-the-art AI models for creative content generation, potentially influencing the development or application of these tools.
• Advanced Visual Design Techniques: Hone skills in hyper-realistic rendering, complex compositing, and sophisticated retouching through hands-on project work.
• Cross-functional Exposure: Gain valuable experience working closely with product management and marketing teams, understanding the broader business context of design work.
• Career Acceleration in a High-Growth Startup: Opportunities for rapid advancement and increased responsibility within a company that is scaling exceptionally fast.
• Industry Conferences & Training: Potential access to industry events, workshops, or online courses focused on AI, design, and creative technology.

📝 Enhancement Note: The challenges are framed around the dynamic nature of AI and the demands of a fast-growing company, while growth opportunities highlight skill specialization and career acceleration.

<h3>💡 Interview Preparation **Strategy Questions:** - **AI Workflow & Prompting:** "Describe your process for generating a specific visual asset using AI. Walk me through your prompt engineering strategy and how you iterate to achieve the desired outcome." (Prepare a specific example from your portfolio). - **Photoshop Mastery:** "How do you approach retouching and compositing AI-generated images to achieve a hyper-realistic final product? Can you detail a complex compositing project you've handled?" (Be ready to discuss specific techniques). - **Creative Vision & Brand Alignment:** "Imagine you're tasked with creating visuals for a new GenAI product launch. How would you define the visual style, and how would you ensure it aligns with our brand while leveraging AI?" (Think about brand voice, target audience, and AI capabilities). - **Problem-Solving & Iteration:** "Describe a time you received feedback on an AI-generated asset that required significant revision. How did you address it, and what was the outcome?" (Focus on adaptability and learning).

Company & Culture Questions:

• ImagineArt's Mission: "What excites you about ImagineArt's mission and its approach to building a successful GenAI company without external funding?" (Research their website and recent news).
• Fast-Paced Environment: "How do you thrive in a fast-paced, high-pressure environment? Provide an example of when you successfully managed multiple urgent projects." (Highlight resilience and time management).
• Team Collaboration: "Describe your experience collaborating with non-design teams (e.g., marketing, product). How do you ensure effective communication and alignment on creative projects?" (Emphasize cross-functional skills).

Portfolio Presentation Strategy:

• Tell a Story: For each showcased project, explain the objective, your role, the tools used (especially AI and Photoshop), the challenges faced, your solutions, and the impact/results.
• Quantify Achievements: Where possible, use metrics to demonstrate the success of your work (e.g., engagement rates, conversion improvements, efficiency gains).
• Highlight AI & Photoshop Integration: Clearly articulate how you leveraged AI for generation and Photoshop for refinement. Show before-and-after examples to demonstrate your post-production skills.
• Be Ready for Live Demos: If asked, be prepared to briefly demonstrate your workflow or prompt engineering process.
• Focus on Quality over Quantity: Select your strongest, most relevant pieces that showcase the specific skills required for this role.

📝 Enhancement Note: Preparation should focus on demonstrating advanced technical skills in AI and Photoshop, creative direction capabilities, and the ability to thrive in a results-oriented, fast-paced environment.

📌 Application Steps

To apply for this Visual Designer (AI Content & Production) position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating expert Photoshop skills, proficiency with AI generation tools (Midjourney, DALL-E, RunwayML), and creative direction for digital content. Include examples of advanced compositing, retouching, and AI asset refinement.
• Resume Optimization: Tailor your resume to highlight your 3+ years of relevant experience, emphasizing keywords such as "Visual Design," "Graphic Design," "Adobe Photoshop," "AI Generation Tools," "Prompt Engineering," "Creative Direction," and "Video Post-Production." Quantify achievements where possible.
• Interview Preparation: Practice articulating your creative process, especially your workflow for AI content generation and post-production. Prepare specific examples from your portfolio that showcase your problem-solving skills, ability to meet tight deadlines, and collaborative approach.
• Company Research: Thoroughly research ImagineArt, understanding its mission, products, and unique growth strategy. Be prepared to discuss why you are drawn to their innovative approach in the GenAI space and how your skills align with their fast-paced, impact-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding salary and specific interview processes, should be verified directly with ImagineArt during the application process. The primary on-site location is Islamabad, and candidates should confirm any potential flexibility for other listed cities.