UX/UI Lead

📍 Job Overview

Job Title: UX/UI Lead

Company: Jelou AI

Location: Bogota, Colombia; Guayaquil, Ecuador; Lima, Peru; Quito, Ecuador

Job Type: Full-Time

Category: Product Design & User Experience

Date Posted: 2026-05-08T13:17:10

Experience Level: Mid-Senior Level (3-5 years suggested)

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic evolution of digital product experiences, focusing on user-centric design and business impact within conversational AI platforms.

• Own the end-to-end UX/UI vision, ensuring intuitive, scalable, and high-transactional user journeys across multiple digital touchpoints, particularly WhatsApp.

• Develop and maintain robust design systems and reusable patterns to ensure visual and functional consistency across the Jelou AI platform.

• Drive continuous improvement through user research, usability testing, and data analysis, translating insights into actionable design enhancements that boost adoption and retention.

• Collaborate closely with Product Management and Engineering teams to translate complex business needs and user behaviors into simple, effective, and high-quality digital solutions.

📝 Enhancement Note: This role is positioned as a "Lead" within the UX/UI discipline, suggesting a significant level of autonomy and responsibility for strategic direction and execution. The emphasis on "operations that move money" and "AI agents" indicates a need for a designer who understands transactional flows, security, and the unique challenges of conversational commerce. The requirement for experience in SaaS, startups, and high-growth environments implies a need for adaptability and a proactive approach to problem-solving.

📈 Primary Responsibilities

• Define and champion the overall UX/UI vision for Jelou AI's platform, aligning design strategies with business objectives and user needs.

• Design comprehensive end-to-end user experiences, including information architecture, user flows, navigation structures, and intuitive interfaces for AI-powered conversational applications.

• Lead the development, maintenance, and scaling of a comprehensive design system, establishing clear design guidelines and reusable components to ensure cross-product consistency and efficiency.

• Translate complex business requirements and user behaviors into elegant, simple, and effective design solutions that enhance user adoption, usability, and retention.

• Conduct and leverage user research, usability testing, and data analytics to identify pain points and opportunities for experience improvement, driving iterative design enhancements.

• Collaborate effectively with Product Managers and Engineering teams throughout the agile development lifecycle to ensure accurate and high-quality implementation of design specifications.

• Ensure a consistent and cohesive user experience across all Jelou AI products and conversational channels, particularly focusing on WhatsApp-based interactions.

• Document design decisions, processes, and standards in a structured and accessible manner to facilitate knowledge sharing and team alignment.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on execution. The emphasis on "operations that move money" and "AI agents" suggests a focus on designing for financial transactions, identity verification, and credit flows within chat interfaces, requiring a nuanced understanding of security, compliance, and user trust in digital financial services.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for a Lead role. Relevant certifications in UX/UI or product design may also be considered.

Experience:

• Minimum of 3 years of dedicated experience in UX/UI Design, Digital Product Design, or a similar role, with a proven track record in Senior or Lead positions.

• Demonstrated experience in building, scaling, and maintaining design systems.

Required Skills:

• Mastery of UX principles, UI design best practices, interaction design, and information architecture.

• Strong strategic thinking capabilities with a deep focus on user-centered design methodologies.

• Proficiency in translating complex problems into simple, scalable, and effective design solutions.

• Experience in user research methodologies and usability testing execution.

• Ability to design and maintain comprehensive design systems and style guides.

• Proven experience collaborating with cross-functional teams (Product, Engineering) in agile development cycles.

• Excellent communication, presentation, and storytelling skills to articulate design rationale and impact.

Preferred Skills:

• Experience in SaaS product design, particularly within startup environments.

• Familiarity with AI, fintech, or platforms operating in conversational commerce (e.g., WhatsApp).

• Experience designing for transactional flows, financial services, or e-commerce.

• Knowledge of LATAM market nuances and user behaviors.

📝 Enhancement Note: The requirement for "3+ years of experience" clearly defines the mid-to-senior level of this role. The emphasis on "converting complexity into simple and scalable experiences" and "interest in technology, digital products, and high-growth environments" points towards candidates comfortable with innovation and rapid iteration, common in tech startups and the fintech space.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end UX/UI design projects, demonstrating your ability to take a product from concept to launch.

• Case studies that highlight your design process, including user research, wireframing, prototyping, interaction design, UI design, and final implementation.

• Specific examples of how you have designed and maintained scalable design systems, including component libraries and style guides.

• Projects that illustrate your ability to solve complex user problems and achieve business objectives through intuitive and efficient design solutions.

Process Documentation:

• Evidence of well-documented design processes, including research methodologies, decision-making rationales, and user testing protocols.

• Examples of how you have translated user feedback and data insights into actionable design improvements and iterative product enhancements.

• Clear articulation of your approach to ensuring design consistency and scalability across multiple products or features.

• Documentation of your involvement in defining and refining design standards, patterns, and best practices.

📝 Enhancement Note: Given the "Lead" title and the focus on design systems and end-to-end experience, a strong portfolio is critical. Candidates should be prepared to detail their process for creating and maintaining design systems, as well as demonstrate how their design decisions have directly impacted user adoption, retention, and business outcomes, particularly in transactional contexts.

💵 Compensation & Benefits

Salary Range: For a UX/UI Lead with 3-5 years of experience in Bogota, Guayaquil, Lima, or Quito, a competitive salary range would typically fall between USD $3,000 - $5,500 per month, depending on the specific city, cost of living, and the candidate's exact experience and demonstrated impact. This estimate is based on industry benchmarks for lead-level design roles in the tech sector across major Latin American cities, considering the company's focus on AI and fintech.

Benefits:

• Full-time employment with a growing AI and fintech company.

• Opportunity to work on innovative AI applications and shape the user experience of a platform processing significant financial transactions.

• Hybrid work environment, offering flexibility and a balance between remote work and in-office collaboration.

• Potential for professional growth and career advancement within a high-growth startup.

• Contribution to building cutting-edge technology in the booming LATAM fintech and AI space.

• Standard benefits as per local labor laws (e.g., health insurance, paid time off, social security).

Working Hours: The role specifies 40 hours per week, which is standard for full-time employment. The hybrid work arrangement suggests flexibility in scheduling, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: Salary estimates are provided for Bogota, Guayaquil, Lima, and Quito, considering regional differences in cost of living and tech industry compensation. The range is based on similar Lead UX/UI roles in LATAM tech companies, particularly those in SaaS and fintech. Benefits are inferred based on typical offerings for full-time tech positions in growing startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence, Fintech, SaaS. Jelou AI operates at the intersection of these rapidly evolving fields, building AI agents that facilitate financial transactions and business operations through conversational interfaces, primarily WhatsApp. This implies a dynamic, tech-forward, and results-oriented environment.

Company Size: While not explicitly stated, Jelou AI's focus on processing substantial transaction volumes (over USD 100 million in the last year) and its presence across multiple LATAM cities suggests a growing, potentially Series A or B funded, tech startup. This size typically means a lean, agile team where individual contributions are highly visible and impactful.

Founded: The company's focus on AI and substantial transaction volumes suggests a relatively recent founding, likely within the last 5-7 years, positioning it as an innovative player in the LATAM tech scene.

Team Structure:

• The UX/UI Lead will likely be part of a Product or Engineering team, reporting to a Head of Product, VP of Engineering, or a similar senior leader.

• The team is expected to be cross-functional, with close collaboration among Product Managers, Engineers (Backend, Frontend, AI), and potentially other designers or researchers.

Methodology:

• Data Analysis & Insights: Jelou AI heavily relies on data to understand user behavior and transaction success rates. The UX/UI Lead will be expected to use data to inform design decisions and measure the impact of their work.

• Workflow Planning & Optimization: The core of Jelou AI's business is optimizing transactional workflows within chat. The design team will play a crucial role in mapping, designing, and refining these complex, often multi-step, processes.

• Automation & Efficiency: As an AI company, efficiency and automation are paramount. Design efforts will focus on making these automated processes as seamless and user-friendly as possible.

Company Website: https://jelou.ai/ (Inferred from domain_derived)

📝 Enhancement Note: The company's industry and focus on AI and financial transactions suggest a culture that values innovation, data-driven decision-making, and efficiency. The startup environment implies a fast-paced, collaborative, and potentially less hierarchical structure where the UX/UI Lead can have significant influence.

📈 Career & Growth Analysis

Operations Career Level: This role is at a "Lead" level, indicating significant responsibility for strategic design direction and execution within the UX/UI domain. It's a step beyond a Senior Individual Contributor, implying leadership in defining processes, mentoring others (even informally), and driving key product initiatives. For a UX/UI professional, this is a crucial stepping stone towards a Head of Design or similar management role.

Reporting Structure: The UX/UI Lead will likely report to a Head of Product or VP of Engineering. They will work closely with Product Managers and Software Engineers, influencing product strategy and development from a user experience perspective.

Operations Impact: The UX/UI Lead's impact is directly tied to the success of Jelou AI's AI agents. By creating intuitive and efficient user experiences for financial transactions, identity verification, and credit flows on platforms like WhatsApp, this role directly influences:

• Revenue Generation: Seamless transactional experiences drive higher conversion rates and transaction volumes.

• Customer Adoption & Retention: Intuitive design encourages users to adopt and continue using Jelou AI's services.

• Scalability: Well-designed systems and design patterns allow Jelou AI to scale its operations efficiently.

• Brand Perception: A positive user experience contributes to a strong, trustworthy brand image in the fintech and AI space.

Growth Opportunities:

• Deep Specialization: Opportunity to become an expert in designing for conversational AI and financial transactions, a high-demand niche.

• Leadership Development: Potential to grow into a Head of Design or Product Lead role as the company scales, managing a team of designers and shaping the product roadmap.

• Cross-Functional Expertise: Gaining deep insights into AI, fintech, SaaS, and agile development methodologies, broadening skill sets.

• Impactful Projects: Working on projects that handle significant financial volume and directly contribute to the company's growth and success in LATAM.

📝 Enhancement Note: The "Lead" designation is key here. It signifies not just advanced individual contribution but also the expectation of influencing strategy and potentially guiding others. Growth opportunities are framed around specialization in a hot field and potential progression into management.

🌐 Work Environment

Office Type: The role is designated as "Hybrid," indicating a blend of remote work and in-office time. This suggests Jelou AI likely has physical office spaces in Bogota, Guayaquil, Lima, and Quito, designed to foster collaboration and team cohesion.

Office Location(s): Jelou AI has a presence in Bogota (Colombia), Guayaquil, and Quito (Ecuador), and Lima (Peru). This multi-city presence suggests a distributed team structure, with opportunities for in-person collaboration at local offices.

Workspace Context:

• Collaborative Environment: Hybrid work implies dedicated spaces for team meetings, brainstorming sessions, and focused work, encouraging interaction between UX/UI, Product, and Engineering.

• Tools & Technology: Expect access to modern design tools, collaboration platforms, and potentially prototyping software necessary for creating and iterating on digital experiences.

• Operations Team Interaction: Regular touchpoints with Product Managers to understand business requirements and with Engineers to ensure feasibility and quality of implementation. Opportunities to interact with other stakeholders to gather feedback and present design solutions.

Work Schedule: The standard 40-hour work week provides a baseline, but the hybrid model and startup environment often allow for some flexibility in how work hours are managed, provided deliverables are met and collaboration needs are satisfied.

📝 Enhancement Note: The hybrid nature suggests a modern work setup, balancing flexibility with the need for in-person collaboration, which is crucial for design roles. The multi-city presence is a key detail for candidates in those specific regions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Technical Interview: A deep dive into your portfolio with the hiring manager or a senior member of the Product/Design team. Expect to walk through 2-3 key projects, detailing your role, process, challenges, and outcomes. This stage will heavily assess your UX/UI expertise, design thinking, and system-building capabilities.

• Cross-Functional Interview: Meeting with Product Managers and/or Lead Engineers to evaluate your collaboration skills, understanding of technical constraints, and ability to translate business needs into design solutions within an agile framework.

• Lead/Manager Interview: A discussion focused on leadership potential, strategic thinking, and alignment with Jelou AI's mission and values. This might involve scenario-based questions about leading design initiatives or resolving design conflicts.

• Final Round/Offer: Potentially a final conversation with a company leader and offer extension.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your end-to-end design process, your experience with design systems, and your ability to handle complex, transactional flows.

• Quantify Impact: For each project, clearly articulate the user problems, your solutions, and the measurable business impact (e.g., increased conversion, reduced error rates, improved user satisfaction scores). Use metrics wherever possible.

• Showcase Design Systems: Dedicate a section or specific case study to your experience in building or significantly contributing to a design system. Explain its architecture, components, and the benefits it brought.

• Detail Your Process: Be ready to explain your thought process behind every decision. This includes research methods, user personas, wireframes, prototypes, and how you iterated based on feedback.

• Tailor to Jelou AI: Understand Jelou AI's business (AI, fintech, WhatsApp commerce) and try to highlight projects that show relevant skills or transferable experience.

Challenge Preparation:

• Design Challenge: Be prepared for a take-home design challenge or a live design exercise. This will likely involve solving a specific UX/UI problem relevant to Jelou AI's platform (e.g., designing a new feature for a WhatsApp chatbot, improving a credit application flow).

• Focus on Process: The challenge evaluation will likely focus not just on the final UI but on your problem-solving approach, research, ideation, and rationale.

• Presentation Skills: Practice presenting your design solutions clearly and concisely, articulating your decisions and assumptions. Be ready to defend your choices and incorporate feedback.

📝 Enhancement Note: The interview process is outlined to prepare candidates for typical stages in a tech startup, with a strong emphasis on portfolio evaluation and design process. The advice focuses on demonstrating strategic thinking, system design, and quantifiable impact, crucial for a Lead role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma (highly probable, industry standard for collaborative design and prototyping), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Design System Management: Tools like Zeroheight, Storybook, or internal documentation platforms for managing design system components and guidelines.

• User Research & Testing Platforms: Tools for conducting user interviews, surveys, and usability tests (e.g., UserTesting.com, Maze, Hotjar, SurveyMonkey).

Analytics & Reporting:

• Web/App Analytics: Tools like Google Analytics, Mixpanel, Amplitude to track user behavior, feature adoption, and conversion funnels.

• Data Visualization: Tableau, Power BI, or internal dashboards for reporting on key UX metrics and business KPIs.

CRM & Automation:

• While not directly a UX/UI tool, familiarity with CRM systems (e.g., Salesforce, HubSpot) and automation platforms can provide context for how user data is managed and leveraged.

• Understanding of API integrations and how they impact user flows might be beneficial.

📝 Enhancement Note: This section infers a standard tech stack for a UX/UI Lead in a SaaS/Fintech company. Figma is almost certainly a core tool. Familiarity with analytics and user research platforms is also critical for a data-informed design approach.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring that every design decision prioritizes the user experience.

• Innovation & Technology: A passion for leveraging AI and cutting-edge technology to solve real-world business problems and create novel solutions.

• Efficiency & Scalability: A focus on designing processes and systems that are not only effective but also highly efficient and scalable to support rapid growth.

• Data-Driven Decision Making: Reliance on data and user insights to inform design choices, measure impact, and drive continuous improvement.

• Collaboration & Transparency: An open and collaborative environment where ideas are shared freely, feedback is constructive, and teams work together towards common goals.

Collaboration Style:

• Cross-Functional Integration: Jelou AI emphasizes working at the intersection of Product, Engineering, and Business. The UX/UI Lead will be a key bridge, ensuring design is integrated seamlessly into the entire product development lifecycle.

• Iterative Feedback Loops: A culture of continuous feedback, where designs are shared early and often, and iterative improvements are made based on input from stakeholders and user testing.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from research, and insights into user behavior to elevate the entire team's understanding and capabilities.

📝 Enhancement Note: These values are inferred from the company's industry (AI, Fintech) and its stated mission to build efficient, scalable, and user-centric solutions. The emphasis on collaboration is crucial for a hybrid and distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Conversational AI: Navigating the unique constraints and opportunities of designing user experiences within chat interfaces, especially for complex financial transactions.

• Balancing Business Needs with User Experience: Effectively translating diverse business requirements into intuitive and user-friendly designs that also meet stringent transactional goals.

• Maintaining Consistency Across Channels: Ensuring a unified brand and user experience across potentially multiple conversational interfaces, with a primary focus on WhatsApp.

• Rapid Iteration in a High-Growth Environment: Adapting quickly to evolving business priorities and market demands while maintaining design quality and strategic vision.

• Data Interpretation for Design: Effectively translating complex user data and analytics into actionable design improvements.

Learning & Development Opportunities:

• Specialized Skill Development: Deepening expertise in UX for conversational interfaces, AI-driven product design, and transactional fintech applications.

• Industry Exposure: Gaining hands-on experience with cutting-edge AI and fintech technologies and trends in the LATAM market.

• Leadership & Mentorship: Opportunities to shape design processes, mentor junior team members, and contribute to the strategic direction of the product.

• Cross-Functional Learning: Immersive experience working alongside product managers, engineers, and business stakeholders, fostering a holistic understanding of product development.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role, while highlighting growth opportunities emphasizes the professional development potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex transactional flow. What were the key considerations, and how did you ensure a seamless user experience?" (Focus on process, risk mitigation, and user journey mapping).

• "How do you approach building or evolving a design system for a growing product? What are the essential components and how do you ensure adoption?" (Highlight your system design philosophy, documentation, and collaboration with developers).

• "Jelou AI operates on WhatsApp. What are the unique UX challenges and opportunities in designing for this conversational channel, especially for financial services?" (Demonstrate understanding of context, limitations, and innovative uses of chat).

Company & Culture Questions:

• "What interests you most about Jelou AI's mission and our focus on AI-powered financial operations?" (Research Jelou AI's website, recent news, and demonstrate genuine curiosity).

• "How do you see your role as a UX/UI Lead contributing to a fast-paced startup environment like Jelou AI?" (Emphasize adaptability, proactivity, and a desire to make a significant impact).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process you followed, the solutions you designed, and the quantifiable outcomes.

• Focus on "Why": Explain the rationale behind your design decisions. Why did you choose a particular solution? What user research or data supported it?

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, design system examples) to illustrate your points.

• Be Ready for Deep Dives: Anticipate questions about your specific contributions, challenges faced, and how you overcame them.

• Connect to Jelou AI: Where possible, draw parallels between your past work and the challenges Jelou AI is trying to solve.

📝 Enhancement Note: These questions are crafted to align with the role's requirements for leadership, strategic thinking, and specific domain knowledge (AI, Fintech, Conversational UX).

📌 Application Steps

To apply for this UX/UI Lead position:

• Submit your application through the Jelou AI careers portal via the provided link.

• Customize Your Resume: Tailor your resume to highlight experience in UX/UI design, product design, design systems, and any relevant experience in SaaS, startups, AI, or fintech. Use keywords from the job description and quantify your achievements with metrics.

• Prepare Your Portfolio: Ensure your online portfolio is up-to-date, easily navigable, and features 2-3 strong case studies that showcase your end-to-end design process, leadership in design systems, and ability to solve complex user problems, especially in transactional contexts.

• Research Jelou AI: Thoroughly understand Jelou AI's mission, products, target market (LATAM), and their use of AI and conversational commerce. Familiarize yourself with their website and any available product demos or case studies.

• Practice Your Pitch: Be ready to articulate your design philosophy, your approach to building design systems, and how your skills align with the specific needs of Jelou AI. Practice presenting your portfolio case studies concisely and impactfully.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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