UX/UI Designer*in (m/w/d) - Remote

📍 Job Overview

Job Title: UX/UI Designer (m/f/d) - Remote

Company: NATURTREU

Location: Germany (Remote)

Job Type: Full-Time

Category: UX/UI Design, E-commerce Operations

Date Posted: March 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• Drive the continuous improvement of the online shop's user experience through a data-driven approach, focusing on measurable performance enhancements.

• Bridge the gap between creative design, user behavior analytics, and conversion rate optimization (CRO) to elevate digital touchpoints.

• Collaborate cross-functionally with development, product, brand, and marketing teams to ensure cohesive and effective user journeys.

• Take ownership of key UX/UI projects, from conceptualization and design to implementation and analysis, ensuring successful outcomes.

• Leverage AI tools and innovative thinking to push the boundaries of UX/UI design beyond conventional approaches.

📝 Enhancement Note: This role is positioned as a key contributor to NATURTREU's e-commerce growth strategy, emphasizing the direct impact of UX/UI design on conversion rates and revenue. The emphasis on "messbar besser performen" (measurably better performance) and "Conversion-Rate-Optimierung" (CRO) indicates a strong focus on data-driven decision-making and quantifiable results, aligning with core revenue operations principles.

📈 Primary Responsibilities

• UX/UI Design & Optimization:

  • Develop and refine designs for critical e-commerce shop areas, including product pages, checkout flows, and navigation systems.
  • Ensure intuitive and clear user journeys that are optimized for conversion.
  • Utilize UX/UI design tools, with a preference for Figma, to create structured and documented designs.

• A/B Testing & CRO:

  • Conceptualize, implement, and analyze A/B tests to validate design hypotheses and drive optimization.
  • Execute technical implementations for tests using HTML, CSS, and JavaScript.
  • Databased optimization of landing pages, product pages, and other key site sections.

• Project Management & Execution:

  • Independently manage smaller projects, such as redesigns, tool migrations, and new UX concept implementations.
  • Oversee projects from initial ideation through to successful implementation, ensuring quality standards are met.

• Analysis & User Understanding:

  • Analyze user behavior using tools like Google Analytics (GA4), Hotjar, and Microsoft Clarity.
  • Translate user behavior insights into actionable design and optimization recommendations.

• Collaboration & Communication:

  • Work closely with development, product development, brand, and marketing teams.
  • Effectively communicate design decisions and rationale to stakeholders, acting as a central point of contact for UX/UI matters.

• Innovation & AI Integration:

  • Explore and implement innovative UX/UI concepts, moving beyond competitor-based approaches.

  • Skillfully employ AI tools (e.g., ChatGPT, 8n8, Claude) to enhance daily workflows and drive design efficiency.

📝 Enhancement Note: The responsibilities clearly outline a blend of strategic design thinking and tactical execution, crucial for a mid-level operations role. The emphasis on A/B testing, CRO, and data analysis directly links this UX/UI position to revenue generation and operational efficiency, common goals within Revenue Operations and Sales Operations functions.

🎓 Skills & Qualifications

Education: Not specified, but practical experience and demonstrated skills are prioritized.

Experience: Several years of experience in UX/UI Design, with a strong preference for experience within the e-commerce sector.

Required Skills:

• UX/UI Design Expertise: Proven ability to design intuitive and engaging user experiences, with a portfolio demonstrating this capability.

• Design Tool Proficiency: Mastery of design tools, particularly Figma, for creating detailed and well-structured designs.

• A/B Testing & CRO: Solid understanding and practical experience in A/B testing methodologies and Conversion Rate Optimization (CRO) strategies.

• Technical Foundations: Basic proficiency in HTML, CSS, and JavaScript for implementing design adjustments and tests.

• Analytics Tool Familiarity: Experience using user behavior analytics tools such as Google Analytics (GA4), Hotjar, or Microsoft Clarity.

• Project Management Acumen: Ability to independently structure and execute smaller design-led projects from start to finish.

• User-Centric Approach: A strong empathy for users, with the ability to translate user needs into functional and understandable solutions.

• Communication Skills: Excellent verbal and written communication skills to articulate design decisions and collaborate effectively.

• Proactivity & Autonomy: Demonstrated ability to work independently, take initiative, and contribute innovative ideas.

• Language Proficiency: Fluent German is required; English proficiency is considered an advantage.

Preferred Skills:

• Experience in a fully remote work environment.

• Familiarity with AI tools for design assistance and ideation.

• Experience with more advanced front-end development concepts.

📝 Enhancement Note: The emphasis on "messbar besser performen" and "Conversion-Rate-Optimierung" suggests that candidates with a quantifiable track record of improving conversion rates and revenue through design interventions will be highly valued. This aligns with the metrics-driven nature of operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse UX/UI projects, with a strong emphasis on e-commerce or conversion-focused initiatives.

• Clearly articulate the problem statement, design process, user research conducted, and the final solution for each project.

• Include wireframes, mockups, prototypes, and user flow diagrams to illustrate design thinking.

• Highlight projects where A/B testing or CRO strategies were employed, detailing the hypothesis, methodology, and results.

Process Documentation:

• For each project, provide a concise overview of the design and optimization process followed.

• Detail how user behavior data (e.g., from GA4, Hotjar) was analyzed and integrated into design decisions.

• Explain the methodology used for A/B testing, including test setup, execution, and analysis.

• Include examples of how technical implementation (HTML, CSS, JS) was managed for design elements or tests.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will serve as the primary evidence of a candidate's ability to deliver measurable results in UX/UI design and CRO. Candidates should be prepared to discuss the ROI and business impact of their design decisions.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement and the remote nature within Germany, a competitive salary range would typically fall between €50,000 - €70,000 annually, depending on the candidate's specific experience and proven track record in CRO and e-commerce.

Benefits:

• Impactful Role: Opportunity to directly influence the company's financial foundation and growth, working closely with leadership on key decisions.

• 100% Remote Setup: Work from anywhere within Germany, with the flexibility to work remotely from EU countries for up to 90 days per year. A permanent residence in Germany is required.

• Flexible Working Hours: Full-time position (40 hours/week) with flexible scheduling within established availability hours.

• Generous Vacation: 30 days of paid vacation per year.

• Company Pension Plan: Support for retirement planning through a company-sponsored pension plan based on ETFs.

• Health Budget: An allocated budget to support physical and mental well-being.

• Employee Discount: Discounted access to NATURTREU's product range.

• Company Events: Opportunities to connect with colleagues during summer and winter company events.

• Professional Development: Support for continuous learning and growth, with opportunities arising from the company's expansion.

Working Hours: 40 hours per week, with flexible scheduling options.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for mid-level UX/UI designers in Germany, considering the remote work aspect and the company's focus on growth and performance. The benefits package is comprehensive and tailored to attract talent in a remote-first environment, emphasizing work-life balance and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness (Nutritional Supplements)

Company Size: Growing digital brand, likely between 50-200 employees based on the expansion of dedicated departments like UX/UI. This size suggests a dynamic environment where individual contributions are highly visible and impactful.

Founded: 2018, indicating a relatively young and rapidly scaling company with a modern, digital-first approach.

Team Structure:

• The UX/UI Designer will be part of a growing digital team, likely reporting into a Head of Product, Head of Marketing, or a similar leadership role overseeing e-commerce performance.

• Close collaboration is expected with Development, Product Development, Brand, and Marketing teams.

Methodology:

• Data-Driven Decision Making: A strong emphasis on using data (user behavior, A/B testing results) to inform design and business strategy.

• Agile & Iterative Development: The focus on continuous improvement, A/B testing, and project ownership suggests an agile or iterative approach to product and website development.

• Pragmatic Execution: The company values a pragmatic, results-oriented approach, where "good ideas count" and things are implemented effectively.

Company Website: https://naturtreu.de/

📝 Enhancement Note: NATURTREU's culture as a fully remote, digitally native company in the health sector implies a focus on autonomy, clear communication, and a results-oriented mindset. This environment is well-suited for operations-minded individuals who thrive on data and measurable impact.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the UX/UI discipline, directly contributing to the operational efficiency and revenue generation of the e-commerce platform. It sits at the intersection of design, user experience, and performance marketing.

Reporting Structure: The UX/UI Designer will likely report to a senior manager responsible for digital product, e-commerce, or marketing. Collaboration will be extensive with cross-functional teams, including development, product, and marketing.

Operations Impact: The primary impact of this role is on the conversion rate and overall revenue generated through the NATURTREU online shop. By optimizing the user experience and implementing data-driven design changes, the UX/UI Designer directly contributes to business growth and financial performance. This aligns directly with the objectives of a Revenue Operations or Sales Operations function focused on optimizing the customer journey and maximizing revenue capture.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX/UI, CRO, and conversion optimization techniques.

• Leadership: Potential to lead UX/UI initiatives, manage smaller projects independently, and mentor junior designers as the team grows.

• Cross-Functional Exposure: Gain broader experience by working closely with product development, marketing, and brand teams, understanding the full GTM strategy.

• Strategic Input: Contribute to high-level discussions on website strategy, user acquisition, and customer retention through design insights.

📝 Enhancement Note: The growth trajectory for this role involves deepening specialization in conversion-focused design and potentially moving into leadership or more strategic product roles as the company scales. The emphasis on "Wachstum" (growth) and "neue Möglichkeiten" (new opportunities) suggests a supportive environment for career advancement within the digital operations sphere.

🌐 Work Environment

Office Type: 100% Remote. This means there is no central physical office for daily work. Collaboration and team interaction will occur through digital channels.

Office Location(s): While the role is remote within Germany, NATURTREU may have a registered business address in Leverkusen, Germany. However, daily operations for this role are performed remotely.

Workspace Context:

• Digital Collaboration: The primary workspace will be a home office, requiring self-discipline and effective use of digital communication tools (e.g., Slack, Zoom, project management software).

• Tools & Technology: Access to necessary design software (Figma), analytics platforms (GA4, Hotjar), and potentially collaboration suites will be provided or expected.

• Team Interaction: Regular virtual team meetings, design critiques, and cross-functional syncs will be essential for maintaining connection and alignment.

Work Schedule: Full-time (40 hours/week) with flexible working hours. This allows for personal scheduling but requires availability during core business hours for collaboration. The remote nature necessitates clear communication regarding working hours and availability.

📝 Enhancement Note: The 100% remote setup requires a candidate who is highly self-motivated, organized, and adept at digital communication. The flexibility offered is a key benefit for those seeking work-life integration, but it also demands a strong sense of responsibility and accountability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter call to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Technical Interview: A deep dive into your portfolio, discussing specific projects, design decisions, A/B testing experience, and CRO strategies. Expect questions about your process, problem-solving approach, and how you measure success.

• Cross-Functional Interview: Discussion with stakeholders from Development, Product, or Marketing to assess collaboration skills, communication style, and alignment with team workflows.

• Final Interview: Potentially with a senior leader (e.g., CEO, Head of E-commerce) to discuss strategic alignment, long-term vision, and overall fit with the company's growth objectives.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the measurable improvements achieved (e.g., X% increase in conversion rate, Y% reduction in bounce rate, Z% improvement in task completion time).

• Showcase Process: Detail your design thinking process, including user research, wireframing, prototyping, user testing, and iteration based on feedback or data.

• Highlight CRO & A/B Testing: Dedicate specific sections or examples to projects where you directly applied A/B testing and CRO methodologies. Explain your hypotheses, test setup, and the data-driven conclusions.

• Figma Proficiency: Be prepared to walk through a Figma project, demonstrating your organizational skills, component usage, and prototyping capabilities.

• AI Tool Integration: If applicable, showcase how you've used AI tools to enhance your design process or generate innovative ideas.

Challenge Preparation:

• Case Study: Be ready for a design challenge or case study, either as a pre-interview task or during the interview process. This will likely involve optimizing a specific part of their current website or proposing a new feature.

• Problem-Solving: Prepare to articulate how you would approach a given UX/UI problem, focusing on data analysis, user research, hypothesis generation, and iterative design.

• Technical Aptitude: Be ready to discuss how you would implement simple design changes using HTML, CSS, and JavaScript, and how you collaborate with developers.

📝 Enhancement Note: The emphasis on data, A/B testing, and measurable results in the interview and portfolio review process suggests that candidates who can demonstrate a strong understanding of conversion optimization and its direct link to revenue will have a significant advantage. This is a key differentiator for operations-focused roles.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design: Figma (highly preferred), Sketch, Adobe XD.

• Prototyping: Figma, InVision, or similar.

• AI Tools: ChatGPT, 8n8, Claude, or similar generative AI platforms for design assistance and ideation.

Analytics & Reporting:

• Web Analytics: Google Analytics (GA4) is essential.

• User Behavior Analysis: Hotjar, Microsoft Clarity, FullStory, or similar tools for heatmaps, session recordings, and user feedback.

• A/B Testing Platforms: Google Optimize (though sunsetting, knowledge is transferable), Optimizely, VWO, or internal A/B testing frameworks.

CRM & Automation:

• While not a direct CRM role, understanding how CRM data might influence user segmentation or personalization could be beneficial.

Development Tools:

• Front-end: HTML, CSS, JavaScript (basic to intermediate proficiency for implementation and testing).

📝 Enhancement Note: Proficiency in Figma and GA4 is explicitly mentioned and highly valued. The ability to integrate user behavior analytics tools with A/B testing platforms is crucial for driving data-informed design decisions and demonstrating ROI, a core function in operations.

👥 Team Culture & Values

Operations Values:

• Trust & Responsibility: Core to NATURTREU's brand, this translates to an expectation of self-directed work and accountability.

• Pragmatism & Execution: A focus on getting things done efficiently and effectively, valuing practical solutions over theoretical ones.

• Data-Driven Approach: Decisions are informed by data, and performance is measured against clear metrics.

• User-Centricity: Designing with the customer's needs and experience at the forefront.

• Innovation: Encouraging bold ideas and continuous experimentation to stay ahead.

Collaboration Style:

• Remote-First Communication: Emphasis on clear, concise, and proactive communication via digital channels (e.g., Slack, email, video calls).

• Cross-Functional Integration: Working closely with diverse teams to achieve shared goals, requiring strong interpersonal and communication skills.

• Feedback Culture: Openness to constructive feedback to drive continuous improvement in both design and processes.

• Shared Ownership: Encouraging a sense of collective responsibility for the success of the online shop and company growth.

📝 Enhancement Note: The company's values align strongly with operational excellence: reliability, data-informed decisions, and results-driven execution. This is a culture that rewards individuals who can demonstrate tangible impact and contribute to efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Performance: Ensuring that visually appealing designs also perform optimally in terms of conversion rates and loading speed.

• Remote Collaboration Complexity: Maintaining strong team cohesion and clear communication in a fully remote environment.

• Rapid Iteration in a Growth Phase: Keeping pace with business demands and continuously optimizing the user experience in a fast-growing company.

• Integrating AI Effectively: Leveraging new AI tools strategically without compromising user experience or data integrity.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in advanced A/B testing, multivariate testing, and conversion rate optimization strategies.

• E-commerce Platform Specialization: Become an expert in the specific e-commerce platform NATURTREU uses, understanding its capabilities and limitations.

• User Research Methodologies: Expand skills in qualitative and quantitative user research methods.

• Data Analysis & Visualization: Enhance capabilities in analyzing complex user data and presenting insights effectively.

• Potential for Leadership: As the team grows, opportunities to take on more strategic responsibilities and potentially lead design initiatives.

📝 Enhancement Note: The challenges presented are typical for a growing e-commerce business in a remote setting, offering ample opportunities for skill development and problem-solving that are highly valued in operations roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach optimizing our product page for higher conversion rates, considering our current user data?" (Focus on data analysis, hypothesis generation, A/B testing plan).

• "Describe a time you successfully used A/B testing to improve a key metric on an e-commerce site. What was your process, and what were the results?" (Emphasize methodology, data interpretation, and quantifiable impact).

Company & Culture Questions:

• "What interests you about NATURTREU and our mission?" (Research their products, values, and recent news).

• "How do you contribute to a positive and productive remote work culture?" (Discuss communication habits, proactivity, and team engagement).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio presentation logically, starting with an overview of your role and NNaturtreu's context, then diving into 2-3 key projects.

• Quantify Everything: For each project, clearly state the problem, your solution, the metrics you tracked, and the measurable impact (e.g., "Increased Add-to-Cart rate by 15%").

• Walk Through Your Process: Explain your design thinking, the tools you used (especially Figma and analytics platforms), and how you incorporated user feedback and data.

• Focus on CRO & A/B Testing: Highlight projects where you directly influenced conversion rates. Be prepared to discuss your A/B testing hypotheses, execution, and learnings.

• Prepare for Technical Questions: Be ready to discuss basic HTML/CSS/JavaScript implementation and how you collaborate with developers.

• AI Integration: If you have examples, briefly touch upon how AI tools assisted your workflow or generated innovative ideas.

📝 Enhancement Note: The interview preparation advice emphasizes demonstrating a data-driven, results-oriented mindset, which is paramount for operations roles. Candidates should be ready to articulate their impact in quantifiable terms and showcase their understanding of conversion optimization.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on the NATURTREU careers page.

• Tailor Your Resume: Ensure your resume highlights UX/UI design experience, A/B testing, CRO, Figma proficiency, and any experience in e-commerce. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest e-commerce or conversion-focused projects. Clearly articulate the problem, your process, the tools used (especially Figma), and quantifiable results (conversion rate improvements, etc.). Ensure it's easily accessible (e.g., via a link).

• Prepare Your Case Study: Be ready to discuss a specific project in detail or tackle a hypothetical design challenge during the interview process, focusing on data and measurable outcomes.

• Research NATURTREU: Understand their brand, products, and target audience. Consider how your UX/UI skills can directly contribute to their growth and revenue objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.