UX/UI Designer - The Flex Africa

📍 Job Overview

Job Title: UX/UI Designer Company: The Flex Location: Egypt (Remote) Job Type: Full-time Category: Product Design / User Experience Date Posted: August 13, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role is for a creative and detail-oriented UX/UI Designer focused on transforming complex workflows into intuitive and aesthetically pleasing user experiences for a fast-growing PropTech company.
• The designer will be instrumental in shaping the user interface and overall user journey for Base360.ai, an AI-powered SaaS platform for short-term rental operators.
• Responsibilities include designing core SaaS product features, creating conversion-focused marketing assets, and contributing to the evolution of the company's brand and design system.
• The position requires strong collaboration skills with cross-functional teams, including product managers, engineers, and leadership, to deliver high-quality, user-centric designs.

📝 Enhancement Note: While the job title is UX/UI Designer, the core responsibilities and product focus (SaaS platform, AI-powered tools, marketing sites) indicate a strong need for skills in product design, conversion rate optimization (CRO), and potentially growth design principles, aligning with a Revenue Operations or GTM support function. The remote nature across multiple African countries suggests a need for excellent asynchronous communication and self-management.

📈 Primary Responsibilities

• Translate complex product requirements and business objectives into user-friendly wireframes, interactive prototypes, and polished final UI designs using Figma.
• Design intuitive dashboards, efficient workflows, and seamless integrations for Base360.ai, the company's core AI-powered SaaS product.
• Develop high-converting landing pages, product pages, and engaging demo flows for marketing campaigns and product launches.
• Define, maintain, and expand the company's design system and component library to ensure brand consistency, design velocity, and scalability.
• Collaborate closely with product managers and engineers to ensure accurate and pixel-perfect implementation of designs, providing clear specifications and assets.
• Conduct user research, usability testing, and A/B experiments to gather insights and iteratively improve product and marketing designs.
• Contribute to the broader branding evolution of The Flex ecosystem, ensuring a cohesive visual identity across all touchpoints.
• Proactively identify opportunities for design improvements that enhance user engagement, conversion rates, and overall product usability.

📝 Enhancement Note: The emphasis on "conversion-focused landing pages," "product launches," and "A/B experiments" suggests this role has a direct impact on Go-To-Market (GTM) strategies and revenue generation, requiring a designer who understands how design drives business outcomes.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience:

• 2-5 years of professional experience in UX/UI design, with a strong portfolio showcasing successful product and marketing design projects.
• Proven experience designing for SaaS products, complex workflows, and data-rich interfaces.
• Experience in establishing and maintaining design systems and component libraries.

Required Skills:

• Proficiency in UX/UI design tools, particularly Figma, for wireframing, prototyping, and final UI design.
• Strong understanding of user-centered design principles, interaction design, and information architecture.
• Experience conducting user research, usability testing, and translating findings into actionable design improvements.
• Ability to create visually appealing and brand-consistent marketing assets and landing pages.
• Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams (product, engineering, marketing).
• Deep understanding of design system principles and practical application in maintaining consistency and efficiency.
• Familiarity with conversion rate optimization (CRO) principles and their application in design.

Preferred Skills:

• Experience with AI-powered platforms or complex data visualization.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.
• Experience in the short-term rental or PropTech industry.
• Branding and visual identity development experience.
• Familiarity with growth design methodologies and experimentation.

📝 Enhancement Note: The requirement for "conversion-focused landing pages" and "A/B experiments" strongly suggests that candidates with a background in Growth Design or Product Marketing Design will be highly valued. A portfolio demonstrating measurable impact on conversion rates or user engagement metrics will be crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 diverse UX/UI design projects across web and mobile platforms.
• Projects should demonstrate the entire design process, from user research and problem definition to wireframing, prototyping, UI design, and final implementation considerations.
• Include case studies that highlight specific design challenges, the solutions implemented, and the quantifiable impact of the designs (e.g., improved conversion rates, reduced task completion time, increased user engagement).
• Showcase experience with design systems, component libraries, and maintaining design consistency across a product suite.
• Demonstrate proficiency with Figma, including complex prototyping and component setup.

Process Documentation:

• For each project, clearly articulate the user research methodologies employed (e.g., user interviews, surveys, persona development).
• Detail the wireframing and prototyping process, including tools used and iteration cycles.
• Explain how user feedback and usability testing informed design decisions and product iterations.
• Showcase how design decisions contributed to business objectives, such as driving user acquisition, engagement, or conversion.
• Document the process of collaborating with engineers and product managers, including handoff procedures and feedback loops.

📝 Enhancement Note: For a role focused on product and marketing, the portfolio needs to go beyond aesthetic appeal. It must demonstrate a strategic understanding of user needs, business goals, and the ability to drive measurable outcomes through design. Projects that show A/B testing results or conversion improvements will be particularly impactful.

💵 Compensation & Benefits

Salary Range:

• Given the remote nature, the company's global presence, and the mid-level experience requirement (2-5 years), a competitive salary range for a UX/UI Designer in Egypt or other specified African countries would typically fall between $2,000 - $4,000 USD per month, depending on experience, specific location cost of living adjustments, and the depth of relevant skills.
• This estimate is based on industry benchmarks for remote design roles in emerging markets and the specific requirements of a fast-growing tech startup.

Benefits:

• Competitive salary and performance-based incentives, reflecting your contribution to growth and success.
• Opportunity to shape the future of a rapidly scaling PropTech company and its AI platform.
• Professional growth and development opportunities in an entrepreneurial environment.
• Flexible, remote work arrangement allowing for work-life balance.
• The chance to be part of an innovative team revolutionizing the real estate industry.

Working Hours:

• Full-time, approximately 40 hours per week.
• The remote nature offers flexibility in scheduling, but requires active participation during core collaboration hours, likely aligning with European business hours for key stakeholder meetings.

📝 Enhancement Note: Salary estimates are based on general market data for remote UX/UI Designers in the specified regions. Actual compensation may vary based on the candidate's specific qualifications, experience, and negotiation. The company mentions "performance-based incentives," which could include bonuses tied to key project milestones or company performance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Technology (PropTech), Software as a Service (SaaS), Artificial Intelligence (AI). The Flex is innovating in the short-term rental market by providing a proprietary AI-powered Property Management System (PMS). Company Size: The company is described as "fast-growing" and has scaled from a "handful of properties to an 8-figure portfolio," indicating a dynamic startup environment that is likely lean and agile. Founded: The founding date is not explicitly stated, but the company's progression suggests it is a relatively young, ambitious venture focused on rapid scaling and technological innovation.

Team Structure:

• The UX/UI Designer will report directly to senior leadership, likely the CEO or Head of Product, given the emphasis on working "directly with the CEO, product managers, and engineers."
• The team is expected to be lean and highly collaborative, with designers working closely alongside product managers and software engineers.
• Cross-functional collaboration is a core aspect, with designers needing to interface with marketing, product, and engineering teams to ensure a unified user experience across the product and brand.

Methodology:

• The company leverages technology and AI to automate and optimize operations, suggesting a data-driven and efficiency-focused approach.
• Design processes are expected to be agile, with rapid iteration based on user feedback and market needs.
• A strong emphasis is placed on building and maintaining a robust design system for speed, consistency, and scalability.
• Focus on building "high-converting product and marketing experiences" implies a methodology that prioritizes measurable business outcomes.

Company Website: https://theflex.global/

📝 Enhancement Note: The company's focus on AI and automation, coupled with its rapid growth, suggests a culture that values innovation, efficiency, and a proactive, problem-solving mindset. The "You Should not apply if..." section highlights a preference for highly ambitious, performance-driven individuals who thrive in fast-paced environments and are not afraid of challenges.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience), offering significant autonomy and the opportunity to influence product direction and brand identity. It is not an entry-level position, requiring demonstrated expertise and a strong portfolio. Reporting Structure: The designer will report to senior leadership (e.g., CEO, Head of Product), indicating direct exposure to decision-makers and the ability to have a significant impact on strategic initiatives. Operations Impact: The role has a direct impact on the company's success by designing user experiences that drive product adoption, user engagement, and conversion rates for both the SaaS platform and marketing efforts. This indirectly supports revenue operations by creating efficient user journeys and effective marketing collateral.

Growth Opportunities:

• Team Leadership: As the company grows, there's potential to build and lead a design team, establishing design processes and standards.
• Product Ownership: Deep involvement in the Base360.ai platform could lead to opportunities for product ownership or specialization in specific product areas.
• Skill Specialization: Opportunity to deepen expertise in areas like AI-driven design, conversion optimization, or building scalable design systems.
• Entrepreneurial Experience: Gain invaluable experience in a high-growth startup environment, learning about business strategy, product development, and market expansion.

📝 Enhancement Note: The "Why Join The Flex?" section explicitly mentions "Opportunity to build a team and establish a long-term presence," signaling a clear growth path beyond individual contributor roles. The "hands-on, entrepreneurial role" implies significant learning and development through direct involvement in business growth.

🌐 Work Environment

Office Type: Fully Remote. The company operates without a central physical office, allowing employees to work from anywhere within the specified countries. Office Location(s): The role is open to candidates located in Algeria, Benin, Burkina Faso, Cameroon, Morocco, Congo, Egypt, Ethiopia, Ivory Coast, Madagascar, Mauritius, Senegal, South Africa, and Tunisia. This broad geographic spread necessitates strong asynchronous communication practices.

Workspace Context:

• The work environment is remote-first, requiring self-discipline, strong time management, and excellent communication skills.
• Collaboration will primarily occur through digital tools like Slack, Figma, and video conferencing platforms.
• The culture emphasizes direct communication, results, and a proactive, "can-do" attitude, as indicated by the "You Should not apply if..." section.
• Access to modern design tools and technologies is expected to support the creative and technical demands of the role.

Work Schedule:

• Full-time, approximately 40 hours per week.
• While remote, candidates should be prepared to align with core business hours for critical meetings and collaborations, likely with a focus on overlapping with European time zones.

📝 Enhancement Note: The remote nature across multiple African countries means candidates must be comfortable with asynchronous communication and managing their workload independently. Understanding and adapting to different time zones for team collaboration will be essential.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios to assess experience, skills, and alignment with the company's culture and requirements.
• Portfolio Presentation/Design Challenge: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and outcomes. A specific design challenge or case study review may also be part of this stage.
• Hiring Manager/Team Interviews: Interviews with key stakeholders (e.g., CEO, Product Manager) to assess technical proficiency, problem-solving abilities, cultural fit, and understanding of the company's vision.
• Final Interview/Offer: Potential final round of interviews, followed by an offer for successful candidates.

Portfolio Review Tips:

• Curate Your Best Work: Select projects that best demonstrate your skills in UX/UI design for SaaS products, marketing sites, and complex workflows.
• Tell a Story: For each project, clearly articulate the problem you were solving, your role, the process you followed, the key decisions you made, and the measurable results achieved.
• Highlight Impact: Quantify the impact of your designs whenever possible (e.g., "improved conversion rate by X%", "reduced task completion time by Y minutes").
• Showcase Figma Proficiency: Be prepared to walk through your Figma files, demonstrating your understanding of components, auto-layout, prototyping, and design system implementation.
• Address Conversion Focus: Emphasize projects where your design directly contributed to user acquisition, engagement, or conversion goals.

Challenge Preparation:

• Understand the Product: Familiarize yourself with The Flex, Base360.ai, and the short-term rental market. Understand the pain points of operators.
• Think Strategically: Be prepared to discuss how design can drive business objectives, not just aesthetics. Consider the user journey from marketing touchpoint to SaaS platform usage.
• Practice Communication: Clearly articulate your thought process, design rationale, and how you would approach a given problem. Practice presenting your portfolio concisely.

📝 Enhancement Note: Given the company's entrepreneurial spirit, expect interview questions to probe problem-solving skills, adaptability, and proactive initiative. Demonstrating how you've used design to solve business problems and drive revenue will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, prototyping, UI design, and design system management. Proficiency is essential.
• Prototyping Tools (within Figma or standalone): For creating interactive user flows and testing concepts.
• User Research Platforms: Tools like UserTesting.com, Maze, or similar for conducting usability testing and gathering feedback.
• Collaboration Tools: Slack, Google Workspace (Docs, Sheets, Slides), potentially Miro or Mural for brainstorming and process mapping.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar for tracking website traffic and user behavior on marketing pages.
• Product Analytics: Tools like Mixpanel, Amplitude, or Pendo for understanding user engagement within the SaaS product.
• A/B Testing Tools: Optimizely, VWO, or built-in platform capabilities for running conversion experiments.

CRM & Automation:

• CRM: While not directly a design tool, understanding how CRM systems (like Salesforce, HubSpot) interact with marketing and product data can be beneficial for context.
• Marketing Automation: Familiarity with platforms used for email marketing and campaign management.
• Integration Tools: Awareness of how different software components connect is helpful for understanding the broader tech ecosystem.

📝 Enhancement Note: The core technical requirement is mastery of Figma. However, understanding how design integrates with analytics and marketing automation tools will provide a significant advantage, demonstrating a holistic approach to user experience and business impact.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Integration: A drive to leverage technology, particularly AI, to automate and optimize processes, creating efficient and scalable solutions.
• Performance & Results-Oriented: Focus on achieving tangible business outcomes, such as user acquisition, conversion rates, and revenue growth, through data-driven decisions and effective design.
• Agility & Speed: Embracing rapid iteration, quick decision-making, and adaptability to changing market dynamics and user feedback.
• Excellence & World-Class Ambition: A commitment to being among the best in the world in their respective fields, fostering a culture of continuous improvement and high achievement.
• Direct Communication & Transparency: Valuing clear, honest communication and a no-nonsense approach to problem-solving, avoiding politics and gossip.

Collaboration Style:

• Highly collaborative, with designers working closely with product managers and engineers to ensure seamless product development.
• Emphasis on cross-functional teamwork to align product, marketing, and business goals.
• Expectation of proactive communication and open feedback exchange to foster continuous improvement.
• Designers are expected to be self-starters who can work independently but also engage effectively in team discussions and problem-solving sessions.

📝 Enhancement Note: The company explicitly states they do not want "political" individuals or those who "gossip." This points to a culture that values directness, professionalism, and a focus on work and results over interpersonal drama. Candidates should be prepared to demonstrate these qualities.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: Adapting design processes and systems to support exponential company growth while maintaining quality and consistency.
• Balancing Innovation and Usability: Designing cutting-edge AI features while ensuring they remain intuitive and accessible to a broad range of users.
• Global User Base: Designing for diverse user needs and cultural contexts across multiple African countries.
• Remote Collaboration: Effectively collaborating and maintaining strong relationships with a distributed team across different time zones.
• Defining a New Brand Identity: Contributing to the evolving brand of both The Flex and its new SaaS product, Base360.ai.

Learning & Development Opportunities:

• Deep Dive into PropTech & AI: Gain specialized knowledge in the intersection of real estate technology, property management, and artificial intelligence.
• Growth Design Skills: Develop expertise in conversion rate optimization, A/B testing, and designing for user acquisition and retention.
• Design System Mastery: Contribute to and potentially lead the development of a scalable design system for a growing tech product.
• Entrepreneurial Exposure: Learn firsthand about building and scaling a tech company, gaining insights into product strategy, market positioning, and business operations.

📝 Enhancement Note: The "Challenges" section provides excellent talking points for interview preparation. Candidates can frame their experience by discussing how they've overcome similar challenges in past roles, showcasing their problem-solving capabilities and resilience.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex business requirement into a simple, intuitive user interface. What was your process, and what was the outcome?"
• "How do you approach designing for conversion on a landing page? Can you share an example of a design that significantly improved conversion rates?"
• "Walk me through your process for creating and maintaining a design system. What are the key benefits, and how do you ensure its adoption across a team?"
• "How do you collaborate with engineers and product managers to ensure designs are implemented accurately and efficiently? What's your handoff process like?"
• "Describe a challenging user research finding and how it led to a significant change in your design."
• "How do you stay updated on the latest UX/UI trends, particularly in SaaS and AI?"

Company & Culture Questions:

• "What interests you most about The Flex and Base360.ai?"
• "How do you handle feedback, especially constructive criticism, on your designs?"
• "How do you approach working in a fast-paced, entrepreneurial environment with a remote team?"
• "What does 'being one of the best in the world' mean to you in the context of design?"
• "How do you ensure your work remains focused and productive, avoiding office politics or gossip?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, following a case study format: Problem -> Your Role -> Process -> Solution -> Results.
• Highlight Figma: Be ready to demo key parts of your Figma workflow, showcasing your understanding of components, auto-layout, and prototyping.
• Quantify Impact: Emphasize metrics and data that demonstrate the success of your designs, especially regarding conversion rates or user engagement.
• Conciseness: Be mindful of time; focus on the most impactful projects and key takeaways.
• Enthusiasm: Show genuine passion for design and for the company's mission.

📝 Enhancement Note: Candidates should prepare specific examples that demonstrate not just design skill, but also strategic thinking, problem-solving, and a results-oriented mindset. Understanding the company's AI focus and PropTech industry context will be beneficial when answering strategy-related questions.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided Ashby link.
• Prepare a tailored resume: Highlight your experience in UX/UI design, Figma proficiency, SaaS product design, conversion optimization, and any experience with design systems or AI-related products. Quantify achievements where possible.
• Curate your portfolio: Ensure it prominently features case studies demonstrating your design process, problem-solving skills, and quantifiable results, with a strong emphasis on conversion-focused work. Make sure your Figma skills are evident.
• Research The Flex and Base360.ai: Understand their business model, target audience, and the value proposition of their AI-powered platform. This will help you tailor your application and prepare for interview questions.
• Practice your portfolio presentation: Be ready to articulate your design decisions, process, and the impact of your work concisely and persuasively. Consider how your design approach aligns with the company's values of innovation and results.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.