UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Sunflower

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Creative & Design / Gaming Operations

Date Posted: March 12, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and develop user-friendly, visually compelling interfaces for social casino games, focusing on enhancing player engagement and retention.

• Translate complex game mechanics and user flows into intuitive and aesthetically pleasing user experiences through wireframing, prototyping, and mockups.

• Collaborate closely with product managers, developers, and other stakeholders to ensure design concepts are technically feasible and align with business objectives.

• Conduct user research and leverage data-driven insights to inform design iterations and optimize the overall player journey.

• Maintain and contribute to a robust design system, ensuring visual consistency and brand integrity across all game titles and platforms.

📝 Enhancement Note: While the role is titled UX/UI Designer, the emphasis on "social casino games" and "player experience" suggests a specialized application within the gaming operations domain. The mention of "infrastructure development" in the description, though brief, hints at a need for designers who can contribute to foundational elements of the user-facing technology stack, aligning with operational efficiency and scalability.

📈 Primary Responsibilities

• UI/UX Design for Gaming: Conceptualize, design, and deliver intuitive, engaging, and visually appealing user interfaces for social casino games, adhering to best practices in game design and user experience.

• Wireframing & Prototyping: Create detailed wireframes, interactive prototypes, and high-fidelity mockups to effectively communicate design ideas, user flows, and interaction models for new features and game enhancements.

• Cross-functional Collaboration: Partner effectively with product management, game development, and quality assurance teams to ensure seamless integration of designs, troubleshoot implementation issues, and iterate based on feedback and technical constraints.

• User Research & Feedback Integration: Plan and execute user research activities (e.g., usability testing, surveys, A/B testing analysis) to gather insights into player behavior, preferences, and pain points, and translate these findings into actionable design improvements.

• Visual Asset Creation: Design and produce high-quality graphical assets, including icons, illustrations, animations, and promotional materials, using industry-standard tools like Photoshop, ensuring they meet aesthetic and performance requirements.

• Design System Management: Contribute to the development, documentation, and maintenance of the company's design system, ensuring consistency in UI elements, typography, color palettes, and interaction patterns across the product portfolio.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational execution. Emphasis on "player experience," "user research," and "design systems" indicates a need for a designer who can contribute to the long-term scalability and consistency of the game's user interface, which are critical operational aspects in the gaming industry.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically beneficial for roles requiring a strong theoretical foundation in design principles.

Experience: Proven experience as a UI/UX Designer, with a minimum of 2-5 years of professional experience, specifically within the gaming industry, is required. Candidates must demonstrate a strong portfolio showcasing successful UI/UX design projects.

Required Skills:

• UI/UX Design Expertise: Demonstrated ability to create user-centered designs for digital products, with a focus on intuitive navigation and engaging user flows.

• Wireframing & Prototyping Tools: High proficiency in industry-standard tools such as Figma for creating wireframes, mockups, interactive prototypes, and collaborating with teams.

• Graphic Design Software: Advanced skills in Adobe Photoshop for creating and editing visual assets, graphics, and illustrations.

• Understanding of Gaming Context: Familiarity with the social casino gaming market, player psychology, and common UI patterns within the genre.

• User Research Methodologies: Experience in planning and conducting user research, analyzing results, and translating insights into design decisions.

• Design System Principles: Ability to contribute to and maintain design systems for consistency and scalability.

Preferred Skills:

• HTML/CSS Knowledge: Basic understanding of HTML and CSS, enabling better collaboration with front-end developers and awareness of implementation constraints.

• Animation & Motion Design: Experience with tools like Adobe After Effects for creating UI animations and micro-interactions to enhance user experience.

• Game Design Principles: Deeper understanding of game mechanics, player progression, and monetization strategies within the gaming context.

• Agile/Scrum Methodologies: Experience working in an Agile development environment, participating in sprints and cross-functional team ceremonies.

📝 Enhancement Note: The "bonus" of HTML/CSS knowledge is crucial for operations-minded candidates, as it signals an ability to bridge the gap between design and development, leading to more efficient implementation and fewer design-related bugs, which are key operational concerns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated UI/UX Process: Showcase a clear understanding of the design process, from research and ideation through to final implementation, with a focus on problem-solving and user-centered design.

• Gaming Industry Focus: Include case studies specifically from the gaming industry, highlighting your contributions to UI/UX design for games, preferably social casino or similar genres.

• Tool Proficiency Evidence: Clearly demonstrate proficiency in Figma and Photoshop through the presented work, showing complex layouts, interactive elements, and polished graphical assets.

• Impact & Iteration: Present examples where your designs led to measurable improvements in user engagement, retention, or satisfaction, illustrating your ability to iterate based on data and feedback.

Process Documentation:

• Workflow Design & Optimization: Illustrate how you have designed user flows and optimized existing workflows to improve player experience and reduce friction points within a game.

• System Implementation Standards: Show examples of how your designs adhere to or contribute to established design systems, ensuring consistency and maintainability.

• Measurement & Performance Analysis: Include how your design decisions were informed by user research, A/B testing results, or other performance metrics, and how you measured the success of your designs.

📝 Enhancement Note: For operations-focused candidates, the portfolio should emphasize not just visual appeal but also the process behind the design. Highlighting how designs contribute to operational goals like retention, engagement, and efficient feature implementation will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-level UX/UI Designer with 2-5 years of experience in Tel Aviv, Israel, the estimated salary range is approximately ₪150,000 - ₪240,000 per year. This estimate considers the cost of living in Tel Aviv and the specialized nature of the gaming industry.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance package.

• Paid time off, including vacation days and public holidays.

• Opportunities for professional development, including access to design conferences, workshops, and online courses.

• A dynamic and collaborative work environment within a growing gaming company.

• Potential for stock options or other equity incentives (if applicable).

Working Hours: A standard 40-hour work week, typically Monday to Friday, with potential for some flexibility depending on project deadlines and team needs. The role is on-site.

📝 Enhancement Note: The salary range is an estimation based on the provided location (Tel Aviv-Yafo, Israel), experience level (2-5 years), and industry (Gaming/Tech). It's crucial for candidates to research current local market rates for UX/UI Designers in the gaming sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming (Social Casino Games). Sunflower operates within the highly competitive and rapidly evolving social casino gaming market, which demands continuous innovation in user engagement, monetization, and player retention strategies.

Company Size: [Company Size Data Missing - Assuming 50-200 employees for a mid-stage gaming company]. A company of this size typically offers a balance between the structure of a larger organization and the agility of a startup, allowing for significant individual impact and cross-functional collaboration.

Founded: [Company Founded Data Missing - Assuming a company founded within the last 5-10 years given the tech focus]. A younger company might have a more dynamic, less entrenched culture, while a more established one may have more formalized processes.

Team Structure:

• The UX/UI Designer will likely be part of a dedicated Design team or a Product Development team, reporting to a Design Lead, Head of Product, or Art Director.

• This role involves close collaboration with Product Managers, Game Developers (front-end and back-end), QA testers, and potentially Marketing teams.

Methodology:

• Data-Driven Design: Sunflower likely employs a data-driven approach, using analytics and user research to inform design decisions and measure the impact of UI/UX changes on key performance indicators (KPIs) such as player retention, session duration, and in-app purchase rates.

• Agile Development: Given the fast-paced nature of game development, it's probable that Agile methodologies (like Scrum or Kanban) are utilized, requiring designers to be adaptable, iterative, and responsive to changing requirements.

• Iterative Design & Feedback Loops: The company likely values an iterative design process, where designs are continuously refined based on internal reviews, user testing, and post-launch performance data.

Company Website: [Sunflower Company URL Missing - Assuming sunflower.com or similar].

📝 Enhancement Note: The missing company data (size, founding date) requires assumptions. A mid-stage gaming company often fosters a culture where operational efficiency and user experience are paramount for sustained growth and competitive advantage.

📈 Career & Growth Analysis

Operations Career Level: This UX/UI Designer role is positioned at a Mid-level, indicating a need for an individual who can independently manage design tasks and contribute strategically to product development. They are expected to have a solid understanding of design principles and tools, and the ability to apply them effectively within the gaming context.

Reporting Structure: The designer will likely report to a senior member of the design or product team. This structure allows for mentorship and guidance while providing autonomy in day-to-day design work. Collaboration will be extensive across development and product teams.

Operations Impact: The UX/UI Designer has a direct impact on the operational success of the games by:

• Enhancing Player Retention: Intuitive and enjoyable interfaces reduce player churn.

• Increasing Engagement: Compelling UIs encourage longer play sessions and more frequent interaction.

• Optimizing Monetization: Well-designed paywalls, in-app purchase flows, and reward systems can directly boost revenue.

• Reducing Support Load: Clear and intuitive design can minimize user confusion, leading to fewer support tickets.

• Ensuring Brand Consistency: Maintaining a strong design system contributes to a cohesive brand identity, which is an operational asset.

Growth Opportunities:

• Senior UX/UI Designer: Progression to a senior role with increased responsibility for leading design initiatives, mentoring junior designers, and contributing to design strategy.

• Lead UX/UI Designer / Design Manager: Opportunity to lead the design team, manage design projects, and influence the overall product vision and user experience strategy.

• Product Design Specialization: Focus on a specific area of product design, such as player onboarding, monetization design, or live ops features, becoming a subject matter expert.

• Transition to Product Management: Leveraging deep user understanding and product vision to move into a Product Manager role.

📝 Enhancement Note: The growth potential highlights how specialized design roles contribute significantly to the operational health and revenue generation of a gaming company.

🌐 Work Environment

Office Type: The role is designated as On-site, implying a physical office space designed to foster collaboration and innovation within the gaming industry. This typically includes creative workspaces, meeting rooms, and potentially areas for team-building activities.

Office Location(s): Tel Aviv-Yafo, Israel. This location is a hub for technology and gaming companies, offering access to a vibrant professional community and talent pool.

Workspace Context:

• Collaborative Environment: The on-site nature encourages face-to-face interaction, brainstorming sessions, and agile stand-ups, facilitating rapid problem-solving and design iteration.

• Tools & Technology: Access to necessary hardware (e.g., powerful workstations), software licenses (Figma, Photoshop, etc.), and potentially VR/AR equipment for prototyping or testing if relevant to future game development.

• Team Interaction: Regular opportunities to connect with designers, developers, and product managers, fostering a shared understanding of project goals and user needs.

Work Schedule: A standard full-time schedule of approximately 40 hours per week, typically Monday to Friday. While on-site, there might be some flexibility in start and end times, but core hours will likely be expected for team collaboration.

📝 Enhancement Note: An on-site environment is often preferred in creative industries like gaming for fostering spontaneous collaboration and team cohesion, which can directly impact operational efficiency and product quality.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for relevant experience, skills, and portfolio quality.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing their design process, key projects, and problem-solving approaches. Expect questions on how their designs impacted user metrics.

• Design Challenge/Test: A practical exercise to assess design thinking, problem-solving skills, and proficiency with design tools (e.g., designing a specific game feature's UI, or a flow for a new player onboarding).

• Team/Hiring Manager Interviews: Discussions focused on technical skills, cultural fit, collaboration style, and understanding of the gaming industry.

• Final Interview: Potentially with senior leadership to assess strategic thinking and long-term potential.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest, most relevant projects, prioritizing those within the gaming industry or showcasing similar UI/UX challenges.

• Show Your Process: For each project, clearly outline the problem, your role, the research conducted, design decisions made, iterations, and the final outcome (quantify results if possible).

• Highlight Tool Proficiency: Ensure your portfolio clearly demonstrates mastery of Figma and Photoshop.

• Tell a Story: Frame your projects as narratives that showcase your problem-solving abilities and design thinking.

• Tailor to Sunflower: If possible, research Sunflower's current games and tailor your presentation to highlight relevant skills and experiences.

Challenge Preparation:

• Understand the Game Context: Research social casino games to understand common player behaviors, UI patterns, and monetization strategies.

• Focus on Core Principles: Be prepared to demonstrate your understanding of user-centered design, usability heuristics, and interaction design principles.

• Time Management: Practice completing design tasks within a given timeframe, similar to a timed challenge.

• Articulate Your Rationale: Be ready to explain why you made certain design choices, referencing user needs, business goals, and design best practices.

📝 Enhancement Note: For operations-minded candidates, emphasize how your design choices directly contribute to operational goals like retention, monetization, and user satisfaction in your portfolio presentation and challenge responses.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaborative workflow. High proficiency is expected for creating interactive mockups and design systems.

• Adobe Photoshop: Required for creating and editing high-quality graphical assets, icons, illustrations, and potentially UI elements.

• Adobe Illustrator (Potentially): Useful for vector graphics, icons, and scalable assets, though Photoshop is explicitly mentioned.

Analytics & Reporting:

• In-game Analytics Platforms (e.g., GameAnalytics, Unity Analytics, custom solutions): While not directly used for design, understanding how user data is collected and analyzed will inform design decisions and help in measuring the impact of UI/UX changes.

• A/B Testing Tools: Experience with or understanding of how A/B testing is used to validate design hypotheses and optimize user flows.

CRM & Automation:

• Not directly applicable to the UX/UI Designer role, but awareness of how user data is managed within CRM systems might be beneficial for understanding the broader user lifecycle.

📝 Enhancement Note: The core tools are Figma and Photoshop. Understanding how the output of these tools feeds into analytics and testing platforms is key for an operations-focused designer.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value focused on understanding and delighting players, driving design decisions that prioritize user experience and engagement.

• Data-Informed Decisions: Valuing the use of analytics, user research, and A/B testing to guide design strategy and measure success, ensuring designs are effective and efficient.

• Collaboration & Communication: Fostering an environment where open communication, constructive feedback, and teamwork are essential for creating cohesive and high-quality products.

• Innovation & Iteration: Encouraging creative problem-solving and a willingness to experiment, iterate, and adapt designs based on evolving player needs and market trends.

• Efficiency & Scalability: Designing with an eye towards maintainability, consistency (through design systems), and efficient implementation to support long-term product growth.

Collaboration Style:

• Cross-functional Partnership: Working closely with product managers, developers, and QA to ensure designs are understood, implemented correctly, and meet project goals.

• Feedback Integration: Actively seeking and incorporating feedback from team members and stakeholders into the design process.

• Design Reviews: Participating in regular design critique sessions to share work, receive constructive criticism, and contribute to the design quality of the team.

📝 Enhancement Note: Emphasizing the "efficiency & scalability" value, along with "data-informed decisions," will resonate with an operations-minded candidate.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Player Needs with Business Goals: Navigating the complexities of designing for player enjoyment while also meeting monetization and engagement targets.

• Rapid Iteration in a Dynamic Market: Keeping pace with evolving player trends, competitor offerings, and technological advancements in the social casino gaming space.

• Maintaining Consistency Across a Growing Portfolio: Ensuring a cohesive user experience and visual identity across multiple game titles and features as the company expands.

• Translating Complex Mechanics into Simple Interfaces: Effectively communicating intricate game rules and systems in an intuitive and accessible manner for players.

Learning & Development Opportunities:

• Specialized Gaming Design Workshops: Access to training focused on UI/UX within the gaming industry, including player psychology, monetization design, and live ops features.

• Advanced Tool Training: Opportunities to deepen expertise in Figma, Photoshop, and potentially explore new design software or techniques.

• Industry Conferences: Attendance at relevant design or gaming conferences (e.g., GDC, UX conferences) to stay abreast of industry trends and network.

• Mentorship: Guidance from senior design leaders and product managers to develop strategic thinking and leadership skills.

📝 Enhancement Note: Framing challenges as opportunities for skill development and growth is essential for attracting proactive, operations-oriented candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements from different stakeholders (e.g., product, engineering, marketing) in a design project. How did you resolve it?" (Focus on communication, negotiation, and finding optimal solutions.)

• "How do you approach designing for user retention in a game? What UI/UX elements are critical?" (Showcase understanding of player psychology and engagement loops.)

Company & Culture Questions:

• "What interests you about Sunflower and our social casino games specifically?" (Research their games and company mission.)

• "How do you stay updated on the latest trends in UI/UX design and the gaming industry?" (Demonstrate continuous learning.)

Portfolio Presentation Strategy:

• Structure for Clarity: Organize your presentation logically, starting with an overview of your role and the project's objective, followed by your process, design solutions, and measurable results.

• Quantify Impact: Whenever possible, use data to demonstrate the success of your designs (e.g., "increased conversion by X%", "reduced churn by Y%", "improved task completion time by Z%").

• Highlight Figma & Photoshop Skills: Verbally and visually showcase your proficiency with these tools, explaining how you used their features to achieve specific design outcomes.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your decision-making process, the specific tools and techniques you used, and any challenges you encountered.

📝 Enhancement Note: Emphasize how your design decisions contribute to measurable business outcomes and operational efficiency, aligning with the company's goals.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the Comeet portal, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to highlight projects relevant to the gaming industry, social casino games, and your proficiency in Figma and Photoshop. Showcase your design process and any quantifiable results.

• Resume Optimization: Ensure your resume clearly outlines your experience in UI/UX design, specifically mentioning gaming industry experience, and lists key skills like Figma, Photoshop, wireframing, and user research. Use action verbs and highlight achievements.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and the impact of your work. Prepare specific examples for behavioral and technical questions, especially those related to the gaming context.

• Company Research: Thoroughly research Sunflower, their games, their market position, and their company culture to demonstrate genuine interest and a good cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.