UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer Company: Pavago Location: Pakistan Job Type: Full-Time Category: UX/UI Design / Brand Identity Date Posted: 2025-08-04T22:48:50.697 Experience Level: Mid-Senior Level (5+ years) Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and maintenance of comprehensive brand identity systems, ensuring visual consistency across all digital touchpoints.
• Develop intuitive, user-centric interfaces for web and mobile platforms, translating complex flows into clean, actionable designs using Figma.
• Collaborate closely with product managers, developers, and marketers to align design strategy with overarching product goals and business objectives.
• Create interactive prototypes to effectively demonstrate user journeys, functionality, and gather constructive feedback.
• Contribute to elevating the digital experience through subtle motion design and micro-interactions, enhancing user engagement.

📝 Enhancement Note: While the core responsibilities are design-focused, the emphasis on brand identity systems and cross-functional collaboration suggests a role that requires strategic input and a holistic understanding of product development, common in mid to senior-level operations support roles that interface with product and marketing.

📈 Primary Responsibilities

• Design and maintain comprehensive brand identity systems, including logos, icon sets, typography, and visual guidelines, ensuring brand consistency across all digital platforms and marketing assets.
• Develop creative collateral that effectively aligns with product messaging and business objectives, enhancing brand perception.
• Design seamless, user-centric interfaces for both web and mobile platforms, focusing on intuitive navigation and user flows.
• Translate complex user flows into clean, intuitive designs using Figma, building interactive prototypes to demonstrate user journeys and functionality.
• Collaborate with product managers, developers, and marketers to align design strategy with product goals, ensuring a cohesive user experience.
• Clearly communicate design decisions and receive feedback constructively, fostering a collaborative design environment.
• Ensure smooth handoff of finalized assets with detailed specifications for development, facilitating efficient implementation.
• Create subtle animations or micro-interactions to elevate the digital experience and engage users.
• Contribute motion design elements to marketing or onboarding flows, enhancing user engagement and understanding.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical UI/UX execution. For operations professionals, this translates to understanding how design impacts user adoption, conversion rates, and overall customer journey efficiency, areas often managed or influenced by operations teams.

🎓 Skills & Qualifications

Education: Formal education in Design, Human-Computer Interaction, or a related field is beneficial but not strictly required if complemented by a strong portfolio and extensive experience. Experience: 5+ years of hands-on experience in product design and/or brand identity roles, demonstrating a proven track record of successful design execution and strategic brand development. Experience working with agile product teams in collaborative design workflows is essential.

Required Skills:

• Product Design & Brand Identity: 5+ years of hands-on experience in product design and brand identity roles, with a portfolio showcasing end-to-end product design for web and mobile (including responsive layouts), development of logo systems, iconography, and visual brand guidelines.
• Figma Proficiency: Expert-level proficiency in Figma for layouts, design systems, and prototyping. This includes the ability to create complex interactive prototypes and manage design system components efficiently.
• Adobe Creative Suite Proficiency: Expert-level proficiency in Adobe Illustrator and Photoshop for branding, graphics, and asset creation, including logo design, icon sets, and marketing collateral.
• Visual Storytelling: Passion for visual storytelling and the ability to bring a brand to life across screens and platforms, translating abstract concepts into polished visual experiences.
• Attention to Detail & Consistency: A natural eye for detail, consistency, and balance in design systems, ensuring meticulous visual execution across all deliverables.
• Typography, Color Theory, Layout: Deep understanding of typography, color theory, layout principles, and visual hierarchy to create aesthetically pleasing and functional designs.
• English Communication: Excellent English communication skills (written and verbal) for effective collaboration and feedback exchange with global teams.

Preferred Skills:

• Motion Design: Experience creating subtle animations or micro-interactions to elevate the digital experience and a portfolio showcasing this capability.
• Modern Design Trends: Familiarity with modern design trends, UI best practices, and emerging digital patterns to keep designs innovative and relevant.
• Remote Team Collaboration: Proven ability to thrive in a remote team setting and take ownership of creative direction and project delivery.

📝 Enhancement Note: The emphasis on Figma, Adobe Suite, and a strong portfolio is critical. For operations candidates, this means understanding how design tools integrate into the broader tech stack and how design output impacts user adoption and retention metrics, which are key operational KPIs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Product Design: Showcase a minimum of 2-3 distinct projects demonstrating the full product design lifecycle for web and mobile applications, including responsive layouts and user flow optimization.
• Brand Identity Systems: Present a minimum of 1-2 projects detailing the creation of comprehensive brand identity systems, including logo design, icon sets, typography, and visual brand guidelines.
• Clean UI & Interactive Prototypes: Highlight examples of clean, user-focused UI design and interactive prototypes that effectively communicate user journeys and functionality.
• Design Process Documentation: Include clear explanations of your design process for key projects, detailing research, ideation, iteration, and final asset creation.

Process Documentation:

• Workflow Design: Demonstrate experience in designing user workflows and information architecture for digital products.
• System Implementation: Show examples of how design systems were built or maintained, ensuring consistency and scalability.
• Performance Analysis: While not direct operations, demonstrate how design decisions were informed by user feedback, usability testing, or conversion data, showing an understanding of impact.

📝 Enhancement Note: A strong portfolio is paramount. For operations professionals, this means understanding how to present the impact of design on user behavior, conversion rates, and operational efficiency, using data and metrics to support design decisions.

💵 Compensation & Benefits

Salary Range: Given the 5+ years of experience requirement and the remote, US-hours work for a full-time position, a competitive salary range for a UX/UI Designer in Pakistan working for a US-based company would typically fall between PKR 300,000 to PKR 700,000+ per month. This range is an estimate and can vary significantly based on the candidate's specific skills, portfolio quality, negotiation abilities, and the client's budget.

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere within Pakistan, maintaining US work hours for seamless collaboration.
• Professional Development: Potential for growth and learning within a digital product team, with exposure to modern design practices.
• Impactful Projects: Chance to work on high-impact projects that directly influence user experience and brand perception.
• Collaborative Environment: Exposure to a modern digital product team structure that values cross-functional collaboration.

Working Hours:

• US Hours: The role requires adherence to US working hours, which typically means aligning with Eastern Time (ET) or Pacific Time (PT). This translates to approximately 8-9 hours per day, often starting in the late morning or early afternoon in Pakistan to overlap with US business hours.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for experienced designers in Pakistan working remotely for international clients, considering the demand for skilled UX/UI professionals. Benefits are inferred from typical offerings for such remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Product Development / Technology Services Company Size: Pavago operates as a hiring partner for various clients, suggesting it's a professional services or talent acquisition firm. The actual client's size is not specified, but the role implies a modern digital product team environment. Founded: Pavago's founding date is not provided, but its presence on Workable suggests a modern, operational approach to recruitment.

Team Structure:

• The role is part of a "modern digital product team," implying a structure that includes Product Managers, Developers (Frontend/Backend), and Marketers.
• The UX/UI Designer will report to a design lead or product manager, collaborating closely with engineering and marketing departments.
• Cross-functional collaboration is a key aspect, necessitating strong communication and alignment with various stakeholders.

Methodology:

• Agile Product Development: The team likely operates within an agile framework, with iterative design cycles and close collaboration between design, development, and product management.
• Data-Informed Design: While not explicitly stated, "user-centric" and collaborating with product managers suggests that design decisions are informed by user feedback, usability testing, and potentially product analytics.
• Design System Approach: The emphasis on brand identity systems and consistency points towards a structured approach to design, likely involving the creation and maintenance of design system components.

Company Website: pavago.co

📝 Enhancement Note: Understanding Pavago as a talent partner is key. The "client" is the actual employer, and the culture described likely reflects that client's environment. The emphasis on digital product teams suggests a fast-paced, collaborative, and iterative work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level (5+ years of experience), requiring independent work, strategic input, and ownership of design deliverables. It's a crucial role in shaping user experience and brand perception. Reporting Structure: The UX/UI Designer will likely report to a Design Lead, Head of Product, or a Senior Product Manager. They will collaborate closely with frontend developers, backend developers, and marketing specialists. Operations Impact: While not directly an "operations" role in the traditional sense (like Revenue or Sales Ops), the UX/UI Designer's work has a significant impact on operational metrics. Effective UI/UX design drives:

• User Adoption & Retention: Intuitive interfaces reduce churn and increase user engagement.
• Conversion Rates: Streamlined user flows and clear calls-to-action directly impact conversion.
• Customer Support Efficiency: Well-designed products with clear instructions can reduce support tickets.
• Brand Perception & Trust: A professional and consistent brand identity builds trust and credibility, impacting sales and marketing efforts.

Growth Opportunities:

• Senior/Lead UX/UI Designer: Progression to leading design projects, mentoring junior designers, and taking on more strategic design initiatives.
• Product Design Specialization: Deepening expertise in specific areas like user research, interaction design, or design systems.
• Product Management Transition: For individuals with strong product sense and collaboration skills, a transition to Product Management is a potential career path.
• Motion Design Specialization: Developing advanced skills in motion graphics and animation for digital products.

📝 Enhancement Note: The growth path highlights how design expertise intersects with business operations by influencing user behavior and efficiency. Understanding these connections is vital for operations professionals assessing how this role contributes to broader business goals.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is home-based, requiring self-discipline and effective remote collaboration tools. Office Location(s): Pakistan. While remote, the candidate must be located in Pakistan, likely to align with specific talent pools or regulatory requirements of the hiring partner or client. Workspace Context:

• Independent Work: The role demands self-management and the ability to work autonomously from a home office.
• Digital Collaboration: Communication and collaboration will heavily rely on digital tools such as Slack, Zoom, Figma, and project management software.
• Cross-functional Interaction: Regular interaction with product managers, developers, and marketers, requiring clear communication and active participation in virtual meetings and discussions.
• Focus on Design Tools: Access to and proficiency with design software is paramount, often requiring a personal setup that can run these demanding applications.

Work Schedule:

• US Hours Alignment: The primary requirement is to work US business hours (e.g., 9 AM - 5 PM EST/PST). This means the working schedule in Pakistan will typically be from late morning to late evening, potentially including weekends depending on the specific client's needs and the candidate's flexibility.

📝 Enhancement Note: The remote nature and US hours requirement necessitate strong personal organizational skills and the ability to manage time effectively across different time zones. This is a key consideration for candidates accustomed to traditional office environments or local working hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Phone Interview: A brief screening call to assess basic qualifications, career goals, and cultural fit. Prepare to discuss your general experience and interest in the role.
• Portfolio Review: This is a critical stage. Be ready to walk through 2-3 of your strongest projects. Focus on:
  • Problem: Clearly articulate the user problem or business objective.
  • Process: Detail your design thinking, research methods, and iterative steps.
  • Solution: Showcase your UI designs, prototypes, and brand elements.
  • Outcome: Quantify results where possible (e.g., improved conversion, reduced user errors, positive feedback). Emphasize design decisions and the rationale behind them.
• Final Interview with Client: A more in-depth discussion with the actual client to assess role fit, team collaboration potential, and alignment with their specific product vision and brand. Be prepared to discuss how your skills can directly contribute to their goals.
• Reference & Background Checks: Standard procedure for verifying employment history and professional conduct.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best demonstrate the required skills (end-to-end product design, brand identity, Figma proficiency).
• Tell a Story: Structure your project walkthroughs as narratives, highlighting challenges, your approach, and the impact of your work.
• Focus on Decision-Making: Explain why you made certain design choices, linking them to user needs or business goals.
• Highlight Collaboration: If possible, showcase how you collaborated with developers or product managers.
• Prepare for Questions: Anticipate questions about your process, tool usage, and how you handle feedback.

Challenge Preparation:

• While no specific design challenge is mentioned, be prepared for potential questions about hypothetical design scenarios or problem-solving approaches.
• Practice articulating your design process concisely and effectively.
• Be ready to discuss your understanding of UI/UX best practices and current design trends.

📝 Enhancement Note: The portfolio review is the most crucial part of the application. Operations candidates should think about how to frame their own project work (even if not design-specific) in terms of problem-solving, process improvement, and measurable outcomes, mirroring the expectations for a design portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and design system management. Expect to use its advanced features for creating complex layouts and interactive elements.
• Adobe Illustrator: Critical for vector-based graphics, logo design, icon creation, and brand collateral development.
• Adobe Photoshop: Used for raster image editing, asset manipulation, and creating visual elements for digital platforms.

Analytics & Reporting:

• While not directly responsible for analytics, a strong UX/UI designer will understand how to interpret data from tools like Google Analytics, Hotjar, or Pendo to inform design decisions and measure the impact of their work.
• Familiarity with A/B testing platforms might be beneficial to understand how design variations are tested.

CRM & Automation:

• Not directly relevant to this role, but understanding how the product integrates with CRM systems (like Salesforce) or marketing automation platforms can provide valuable context for user journey design.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. For operations professionals, understanding the ecosystem of tools used in product development, including design, can provide insights into workflow dependencies and integration points.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through thoughtful design.
• Collaboration: Valuing teamwork, open communication, and constructive feedback exchange between design, product, and development.
• Detail-Oriented: A meticulous approach to design execution, ensuring consistency, quality, and aesthetic appeal.
• Innovation: Embracing modern design trends and exploring new ways to enhance user experience and brand expression.
• Ownership & Accountability: Taking responsibility for design outcomes and driving projects to completion.

Collaboration Style:

• Cross-functional Integration: Working closely with product managers for requirements, developers for implementation, and marketers for brand alignment.
• Iterative Feedback Loops: Actively participating in design reviews, critiques, and incorporating feedback to refine designs.
• Knowledge Sharing: Openness to sharing design methodologies, best practices, and learning from team members.

📝 Enhancement Note: The values emphasize a blend of creative excellence and collaborative execution. For operations professionals, this means understanding the importance of clear communication, structured processes, and a shared commitment to product quality.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones requires proactive effort and excellent communication skills.
• Balancing Brand & Product: Simultaneously maintaining a strong brand identity while designing user-friendly and functional product interfaces can be a delicate balance.
• Translating Abstract Concepts: Converting complex business requirements or abstract user needs into tangible, intuitive designs.
• Feedback Management: Navigating diverse feedback from multiple stakeholders and making informed decisions on design iterations.

Learning & Development Opportunities:

• Exposure to Diverse Projects: Working with Pavago's clients may offer exposure to various industries and product types, broadening design experience.
• Skill Enhancement in Figma & Prototyping: Continued practice with advanced Figma features and prototyping techniques.
• Motion Design Skills (Preferred): Opportunity to develop or refine motion design capabilities if interested.
• Understanding Product Strategy: Gaining deeper insights into product development lifecycles and strategic decision-making processes.

📝 Enhancement Note: The challenges are typical for senior design roles, particularly in remote settings. The growth opportunities highlight continuous learning and exposure to different facets of product development, valuable for anyone looking to expand their understanding of the tech landscape.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your design process for a complex web application you designed from scratch." (Focus on user research, problem definition, ideation, prototyping, testing, and iteration).
• Brand Identity: "How do you approach building a comprehensive brand identity system for a new digital product?" (Discuss logo, typography, color, iconography, and guidelines).
• Tool Proficiency: "Describe your experience with Figma. What are some of your favorite features for collaboration and prototyping?" (Be specific about advanced techniques).
• Collaboration: "How do you collaborate with developers and product managers to ensure a smooth design handoff and implementation?" (Emphasize communication, documentation, and iterative feedback).
• Problem-Solving: "Imagine a user is having trouble navigating our checkout process. How would you approach identifying and solving this problem?" (Discuss user research, journey mapping, and iterative design solutions).

Company & Culture Questions:

• "What interests you about Pavago and this specific client opportunity?" (Research Pavago and any available information about their clients).
• "How do you stay updated on the latest UX/UI design trends and best practices?"
• "Describe your experience working in a remote team environment. What are your strategies for effective remote collaboration?"
• "How do you handle constructive criticism or feedback on your designs?"

Portfolio Presentation Strategy:

• Structure: For each project, clearly state the problem, your role, your process, the solution (showcase visuals!), and the outcome/impact.
• Visuals: Ensure your portfolio is visually appealing and easy to navigate. Use high-quality mockups and prototypes.
• Storytelling: Be engaging and passionate when discussing your work. Explain the 'why' behind your design decisions.
• Conciseness: Be mindful of time during the review; focus on the most impactful aspects of your projects.
• Prepare Questions: Have thoughtful questions ready to ask the interviewer about the team, the product, and the company culture.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills, but also process, collaboration, and problem-solving abilities. For operations candidates, adapting this approach to showcase their own project management, process improvement, or analytical skills is key.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features projects showcasing end-to-end product design, brand identity systems, and proficiency in Figma. Tailor the selection to highlight skills most relevant to the job description.
• Resume Optimization: Craft a resume that clearly outlines your 5+ years of experience, highlights key skills (Figma, Adobe Suite, brand identity, UI/UX), and quantifies achievements where possible. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, your approach to collaboration, and your understanding of user-centric design principles. Prepare to walk through your portfolio with confidence.
• Company Research: Familiarize yourself with Pavago and any information available about their client to understand their business context and design needs. Prepare thoughtful questions to demonstrate your engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.