UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: KREWE

Location: New York, NY

Job Type: Full-Time, Salaried

Category: Design & User Experience

Date Posted: 2026-02-18

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the end-to-end development of new website pages and modules, translating strategic vision into tangible user experiences through wireframes, user flows, and interactive prototypes.

• Drive Conversion Rate Optimization (CRO) initiatives by developing a comprehensive UX roadmap that identifies key user friction points and proposes scalable, data-informed solutions.

• Design and implement A/B tests to validate design hypotheses and continuously improve website performance and user engagement metrics.

• Ensure a seamless and engaging user experience across all devices, including desktop, tablet, and mobile, adhering to responsive design best practices.

• Collaborate closely with cross-functional teams, including brand, marketing, development, and design, to ensure cohesive brand representation and technical feasibility of all design outputs.

📝 Enhancement Note: While the role is explicitly for a UX/UI Designer, the emphasis on CRO, A/B testing, consumer data interpretation, and Shopify Plus proficiency strongly indicates a focus on e-commerce optimization. This suggests the designer will play a critical role in driving online sales and improving the customer journey within a digital retail environment. The integration of "operations" in the sense of optimizing the user journey and conversion funnels is a key differentiator for this role.

📈 Primary Responsibilities

• Own the creation and iterative development of new site pages and modules, encompassing wireframes, user flows, and interactive prototypes to effectively communicate design concepts and user interactions.

• Develop and execute a strategic UX roadmap specifically aimed at identifying and resolving User Experience (UX) and Conversion Rate Optimization (CRO) issues, proposing thoughtful and scalable solutions.

• Design and manage A/B tests to rigorously identify winning design iterations that contribute to ongoing performance improvements and increased conversion rates.

• Craft adaptable and user-centric designs that deliver optimal experiences across a diverse range of devices, including desktop, tablet, and mobile platforms.

• Leverage creative assets to design compelling site components that are in strict alignment with brand identity and e-commerce briefs.

• Plan, conduct, and analyze usability testing sessions to validate design solutions, making necessary adjustments based on actionable user feedback and insights.

• Regularly review and interpret site and consumer data, including analytics, heatmaps, and critical path data, to inform and guide all design decisions.

• Foster close collaboration with cross-functional teams such as design, development, brand, and marketing to clearly define project goals, understand technical constraints, and ensure designs are both feasible and aligned with the overarching brand vision.

• Contribute actively to the development and ongoing maintenance of design systems and processes, ensuring consistency, scalability, and efficient evolution of design standards across the organization.

• Investigate the complete consumer journey to pinpoint areas of opportunity and gain deep insights into the factors influencing visitor conversion behavior on the KREWE platform.

• Maintain unwavering consistency with established brand guidelines and current campaign concepts throughout all design executions.

• Uphold and manage E-commerce Guidelines and the Component Library to ensure a shared understanding of site design principles among all teams and roles.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design and data-driven optimization, typical of a UX/UI role within an e-commerce context. The inclusion of "owning the development," "developing UX roadmap," and "designing A/B tests" highlights a strategic and analytical approach, moving beyond purely aesthetic contributions to directly impacting business outcomes and operational efficiency within the digital storefront.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2+ years of hands-on experience in UI/UX design, with a demonstrated track record of successfully delivering user-centered projects.

• Proven experience in designing for a variety of devices, including desktop, tablet, and mobile, with a strong understanding of responsive design principles.

Required Skills:

• Expert proficiency in industry-standard design and prototyping tools, with a strong emphasis on Figma.

• Deep understanding of user-centered design principles, usability testing methodologies, and web accessibility standards (WCAG).

• Solid ability to interpret and leverage A/B testing results, conversion data, heatmap analytics, and critical path analysis to inform design decisions.

• Excellent visual design skills with meticulous attention to detail, ensuring high-quality aesthetic output.

• Experience in developing and maintaining design systems and component libraries for consistency and scalability.

• Strong understanding of wireframing, user flow creation, and interactive prototyping techniques.

Preferred Skills:

• Experience with front-end technologies such as HTML and CSS, enabling a deeper understanding of implementation constraints and possibilities.

• Familiarity with animation or motion design principles to enhance user engagement and create more dynamic interfaces.

• Experience working with Shopify Plus or similar e-commerce platforms.

• Familiarity with other UX research tools and methodologies beyond basic usability testing.

📝 Enhancement Note: The requirements clearly point to a candidate who is not only a skilled visual designer but also possesses analytical capabilities to drive conversion rate optimization. The emphasis on interpreting data (A/B tests, heatmaps) and understanding e-commerce platforms like Shopify Plus suggests the company is looking for a designer who can directly impact revenue and operational efficiency through their design work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct user-centered design projects that demonstrate your process from problem identification to final solution.

• Include detailed case studies detailing the design challenges, your approach, the tools used (especially Figma), and the rationale behind key design decisions.

• Highlight projects that involved wireframing, user flow mapping, and interactive prototyping.

• Present evidence of your ability to conduct and utilize usability testing feedback in your design iterations.

• Demonstrate your understanding of responsive design principles through examples of multi-device solutions.

Process Documentation:

• Clearly outline your design process, from initial research and ideation through to prototyping, testing, and handoff to development.

• Detail how you integrate user data (analytics, A/B test results, heatmaps) into your design workflow to drive informed decisions.

• Explain your approach to collaborating with cross-functional teams, including developers, marketers, and brand managers, to ensure seamless project execution.

• Describe your experience with maintaining and contributing to design systems or component libraries, emphasizing consistency and scalability.

📝 Enhancement Note: For a UX/UI role with a strong e-commerce and CRO focus, a portfolio is paramount. It needs to go beyond just visual mockups to illustrate a deep understanding of the design process, user research, data analysis, and iterative improvement, all critical for optimizing the operational efficiency of the online sales funnel.

💵 Compensation & Benefits

Salary Range: Up to $95,000 annually, based on experience and qualifications.

Benefits:

• Health & Wellness:

  • Competitive wage
  • Group health plans: comprehensive health, vision, and dental insurance
  • Welfare benefits: life insurance, Accidental Death & Dismemberment (AD&D) insurance, supplemental voluntary coverage
  • Flexible Spending Account (FSA) Plan & Health Savings Account (HSA) Program

• Financial & Retirement:

  • 401(K) Investment Options

• Work-Life Balance & Support:

  • Paid Parental Leave
  • Paid Time Off accrual
  • 10 paid holidays
  • Adoption Assistance
  • Employee Assistance Program (EAP)

• Professional Development:

  • Ongoing Training and Development opportunities
  • An Educational Allowance to support continuous learning

• Perks:

  • Quarterly Cultural Spend initiatives

  • Commuter Benefits

  • KREWE employee frame discount Working Hours: Approximately 40 hours per week, consistent with a full-time salaried position.

📝 Enhancement Note: The salary range provided is for New York City, reflecting the high cost of living and competitive market for design talent in that region. The comprehensive benefits package is typical for a full-time role and includes a strong emphasis on health, financial well-being, and employee development, aligning with attracting and retaining skilled professionals in the design and e-commerce operations space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Eyewear Retail (E-commerce & Brick-and-Mortar)

Company Size: KREWE is likely a growing company, based on the need for dedicated UX/UI design roles and the comprehensive benefits package offered. A typical size for such a company might range from 50-250 employees, allowing for both a collaborative environment and structured processes.

Founded: KREWE was founded in 2013, bringing a decade of experience in crafting high-quality, design-forward eyewear. This history suggests a foundation built on aesthetic principles, innovation, and a strong brand identity.

Team Structure:

• The UX/UI Designer will likely be part of a broader Marketing, E-commerce, or Product team.

• This role will report into a Design Lead, E-commerce Manager, or Head of Marketing, depending on the organizational structure.

Methodology:

• KREWE likely employs a blend of design thinking and agile methodologies, particularly in their e-commerce operations.

• Emphasis is placed on data-driven decision-making, incorporating user feedback, A/B testing, and analytics to refine the user journey and optimize conversion rates.

• Maintaining brand consistency and evolving design systems will be key operational processes.

Company Website: https://www.krewe.com/

📝 Enhancement Note: KREWE's focus on luxury eyewear suggests a company culture that values design, craftsmanship, and brand storytelling. The UX/UI designer will be instrumental in translating this brand ethos into a digital experience that is both aesthetically pleasing and highly functional, contributing to the operational success of their online sales channels.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a key individual contributor within the design function, focusing on the digital user experience. It is suitable for a mid-level designer (2-5 years of experience) who is ready to take ownership of significant aspects of the website's user interface and user journey.

Reporting Structure: The UX/UI Designer will likely report to a senior member of the design or e-commerce team, such as a Design Manager or Head of E-commerce. This structure provides mentorship while allowing for autonomy in design execution.

Operations Impact: The UX/UI Designer will have a direct and measurable impact on KREWE's operational efficiency and revenue generation by optimizing the online customer journey, improving conversion rates, and enhancing user satisfaction. Their work will be crucial in driving e-commerce performance.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce UX, CRO, A/B testing methodologies, and potentially front-end development integration.

• Leadership Potential: As the company grows, there may be opportunities to lead design projects, mentor junior designers, or contribute to strategic UX initiatives.

• Cross-Functional Exposure: Gaining broader experience by working closely with marketing, brand, and development teams can lead to a more holistic understanding of the business operations.

• Design System Leadership: Potential to take a leading role in evolving and managing KREWE's design system and component library.

📝 Enhancement Note: This role offers a clear path for growth within a design-focused e-commerce environment. The emphasis on data-driven design and CRO means that successful designers can demonstrate tangible business impact, which is a strong foundation for career advancement into senior design, UX leadership, or even product management roles.

🌐 Work Environment

Office Type: The role is advertised as "On-site," indicating a traditional office-based work environment in New York City. This setting is conducive to in-person collaboration, team synergy, and direct interaction with colleagues.

Office Location(s): New York, NY. This prime location offers access to a vibrant professional ecosystem and potential for networking within the design and fashion industries.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with designers, developers, and marketing teams.

• Access to industry-standard design tools, likely including Figma, and potentially other prototyping and analytics software, will be provided.

• The environment is likely fast-paced, characteristic of a growing e-commerce brand, requiring adaptability and efficient workflow management.

Work Schedule: The standard work schedule is likely Monday to Friday, aligning with the 40-hour work week for a full-time position. However, project deadlines may occasionally require flexibility.

📝 Enhancement Note: An on-site role in New York City for a luxury brand suggests a professional and potentially stylish work environment. The emphasis on cross-functional collaboration implies an open and communicative culture, which is important for efficient operations and design implementation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and fit.

• Portfolio Presentation & Interview: A session where you present your work, discuss your design process, and answer questions about your experience, particularly regarding UX, CRO, and data interpretation. This is a critical stage to showcase your problem-solving skills.

• Skills Assessment/Challenge: You may be asked to complete a design exercise or case study, either take-home or on-site, to evaluate your practical design skills and strategic thinking.

• Team/Hiring Manager Interview: Further discussion to assess cultural fit, collaboration style, and alignment with the team's operational goals.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Clearly articulate your thought process, research, iterations, and the "why" behind your design decisions.

• Quantify Impact: Whenever possible, use data (conversion rates, A/B test results, user feedback metrics) to demonstrate the impact of your designs on business objectives.

• Highlight CRO & E-commerce: Dedicate specific case studies or sections to projects where you directly influenced conversion rates or improved the e-commerce user experience.

• Figma Proficiency: Ensure your portfolio clearly demonstrates your expertise with Figma, as it's a specified tool.

• Tailor to KREWE: Research KREWE's brand, target audience, and current website to tailor your presentation and highlight relevant experience.

Challenge Preparation:

• Be prepared for a design challenge that may involve optimizing a specific user flow or proposing solutions for a given e-commerce scenario.

• Practice articulating your design strategy concisely, including your assumptions, research methods, and proposed solutions.

• Understand how to balance creative aesthetics with data-driven optimization and functional requirements.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to demonstrate a data-informed approach to UX/UI design, especially in the context of e-commerce operations and conversion optimization. Preparing specific examples of how you've used data to drive design decisions will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (Expert proficiency required). This is the core tool for wireframing, UI design, and interactive prototyping.

• UX Research & Testing: Tools for conducting usability testing, user interviews, and potentially heatmapping and session recording software (e.g., Hotjar, UserTesting.com).

• Data Analysis & CRO: Proficiency in interpreting data from analytics platforms (e.g., Google Analytics) and A/B testing tools (e.g., Optimizely, VWO, or built-in Shopify tools).

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms to understand user behavior, traffic sources, and conversion funnels.

• A/B Testing Platforms: Experience with tools to set up, run, and analyze A/B tests.

CRM & Automation:

• While not explicitly mentioned as a primary tool for the designer, an understanding of how UX/UI integrates with CRM (like Salesforce, HubSpot) and marketing automation platforms can be beneficial for aligning customer journeys.

• E-commerce Platform: Shopify Plus is a key requirement, indicating familiarity with its capabilities and limitations for design and user experience.

📝 Enhancement Note: The specified tools highlight a need for a designer who is proficient in modern design workflows (Figma) and deeply understands the analytical tools and e-commerce platforms essential for driving online sales and operational efficiency.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to creating beautiful, high-quality, and user-centric designs that reflect the luxury nature of the KREWE brand.

• Data-Driven Optimization: Valuing the use of data, A/B testing, and user feedback to continuously improve the user experience and drive business results.

• Collaboration & Communication: Fostering an environment where cross-functional teams work together seamlessly to achieve common goals.

• Innovation & Adaptability: Embracing new design trends, technologies, and methodologies to stay ahead in the competitive e-commerce landscape.

• Brand Integrity: Ensuring all digital touchpoints are consistent with KREWE's established brand identity and quality standards.

Collaboration Style:

• Cross-Functional Integration: The role requires active collaboration with development for implementation, marketing for campaign alignment, and brand teams for consistency.

• Feedback-Oriented: An open culture for giving and receiving constructive feedback on designs and processes, essential for iterative improvement.

• Agile & Iterative: A work style that embraces iterative design processes, allowing for quick adjustments based on testing and performance data.

📝 Enhancement Note: The company culture likely emphasizes a blend of creative artistry and analytical rigor, essential for a luxury e-commerce brand. Team values will center around collaboration, data-driven decision-making, and a commitment to brand excellence, all contributing to the smooth operation of their digital business.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Effectively merging high-end luxury aesthetics with the functional demands of conversion optimization and user experience best practices.

• Data Interpretation Complexity: Translating complex user data, A/B test results, and analytics into actionable design improvements.

• Cross-Functional Alignment: Ensuring consistent vision and smooth execution across diverse teams with potentially different priorities.

• Keeping Pace with E-commerce Trends: Continuously adapting design strategies to evolving online consumer behaviors and digital marketing best practices.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepening knowledge in conversion rate optimization strategies and experimentation.

• E-commerce Platform Expertise: Becoming a power user of Shopify Plus and understanding its full potential for UX/UI implementation.

• Data Visualization & Analytics: Enhancing skills in presenting and interpreting user data for design decision-making.

• Leadership in Design Systems: Opportunity to refine and expand expertise in building and maintaining scalable design systems.

📝 Enhancement Note: The primary challenge will be linking creative design output directly to measurable business outcomes within the e-commerce operational framework. Growth opportunities are tied to mastering the intersection of design, data, and e-commerce performance.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user data (e.g., A/B test results, heatmaps) to significantly improve a website's conversion rate. What was your process, and what were the key outcomes?"

• "How do you approach designing for multiple devices (desktop, tablet, mobile) to ensure a consistent yet optimized user experience?"

Company & Culture Questions:

• "How would you ensure your designs align with KREWE's luxury brand identity while also optimizing for e-commerce performance?"

• "Describe your experience collaborating with developers and marketers. How do you ensure smooth handoffs and effective communication?"

Portfolio Presentation Strategy:

• Structure: Begin with an overview of KREWE and your understanding of their brand and user base. Then, present 2-3 key projects that best showcase your UX, CRO, and e-commerce experience. For each project, detail the problem, your process, your role, the tools used, and the measurable results.

• Data Emphasis: Clearly highlight any quantitative data or A/B test results that demonstrate the impact of your design decisions.

• Figma Demonstration: Be prepared to briefly showcase your Figma workflow or specific techniques if asked.

• Q&A: Anticipate questions about your design rationale, problem-solving approach, and how you handle feedback.

📝 Enhancement Note: Focus your preparation on demonstrating how you use data to drive design decisions that directly impact conversion rates and the overall operational efficiency of an e-commerce platform like Shopify Plus. Quantifiable results will be key.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features UX/UI projects with a clear emphasis on e-commerce, CRO, and data-driven design. Highlight specific case studies where you improved conversion rates or user journeys.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "UX/UI Design," "CRO," "A/B Testing," "Figma," "Shopify Plus," and "user-centered design." Quantify achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and the impact of your work using the STAR method (Situation, Task, Action, Result). Be ready to present your portfolio and discuss your approach to design challenges.

• Company Research: Thoroughly research KREWE's brand, products, target audience, and current website. Understand their market position and identify potential areas for UX/UI improvement that align with their luxury positioning and e-commerce goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.