UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer Company: Bupa Location: Brighton, United Kingdom / London, United Kingdom Job Type: Full-Time (Fixed Term Contract - 12 months) Category: User Experience & Interface Design Date Posted: 2025-08-07 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for designing and delivering seamless, frictionless customer experiences across Bupa Global's digital platforms, focusing on both individual and B2B customers.
• The UX/UI Designer will be responsible for the end-to-end design process, from initial discovery through to go-live, ensuring optimal user journeys for members.
• A key aspect of the role involves translating business requirements into intuitive user interfaces and creating comprehensive UX artifacts, with a strong emphasis on Figma proficiency.
• The position requires adherence to brand guidelines, accessibility standards, and the utilization and maintenance of in-house design systems to ensure consistency and optimization across all screen sizes.

📝 Enhancement Note: While the job title is "UX/UI Designer," the responsibilities and required skills lean heavily into a product design role within a digital operations context. The focus on business KPIs, customer journey optimization, and end-to-end design process management indicates a need for a candidate who can bridge creative design with business objectives and operational efficiency.

📈 Primary Responsibilities

• Translate complex business requirements and user needs into intuitive and visually appealing user interface (UI) designs and customer journeys across digital platforms.
• Develop a comprehensive range of UX artifacts including detailed sketches, low-fidelity wireframes, user flows, customer journey maps, and interactive prototypes, leveraging Figma as the primary tool.
• Define and maintain the visual style and positioning of digital products in alignment with Bupa's brand guidelines and established design systems.
• Iterate on designs based on user feedback, usability testing, and stakeholder input to produce production-ready, high-fidelity interfaces.
• Manage the complete design lifecycle for digital products, from initial concept and discovery phases through to successful go-live and post-launch optimization.
• Ensure all digital product journeys are consistently on-brand, compliant with regulatory requirements, accessible to all users, and optimized for various screen sizes and devices.
• Create, update, and actively utilize Bupa's in-house design systems to promote consistency, efficiency, and scalability in design outputs.
• Demonstrate a strong understanding of market trends, technological advancements, industry best practices, accessibility standards (e.g., WCAG), and user-centered design principles informed by user research.

📝 Enhancement Note: The emphasis on "end-to-end design process," "iterating based on feedback," and "managing stakeholder expectations" suggests this role requires a proactive designer who can operate with a degree of autonomy and drive projects forward, rather than a purely execution-focused role. The mention of "business KPIs" and "optimizing for all screen sizes" highlights the need for a results-oriented approach tied to business outcomes.

🎓 Skills & Qualifications

Education: While a specific degree isn't mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Digital Media, or a related field is often preferred for roles requiring a strong theoretical foundation in user experience principles. Equivalent practical experience will also be considered. Experience: A minimum of 2-5 years of professional experience in UX/UI design, focusing on digital products (web and mobile applications), with a demonstrated ability to manage the entire design process from concept to delivery. Experience in a global or international business environment is highly advantageous.

Required Skills:

• Figma Proficiency: Expert-level command of Figma for wireframing, prototyping, UI design, and collaboration, including advanced features for design systems and component management.
• User Research Methods: Experience in planning and conducting various user research activities, such as user interviews, usability testing, surveys, and persona development, to gather actionable insights.
• Accessibility Standards: Solid understanding and practical application of web accessibility guidelines (e.g., WCAG 2.1 AA) to ensure inclusive design practices.
• Agile Methodologies: Ability to work effectively within an agile development environment, collaborating closely with cross-functional teams (developers, product managers, QA) and adapting to iterative development cycles.
• Communication & Facilitation: Excellent verbal and written communication skills, with the ability to clearly articulate design decisions, present findings, and facilitate design workshops and feedback sessions.
• Team Player: A collaborative mindset with a positive, "can-do" attitude, contributing effectively to team goals and fostering a supportive work environment.
• Design Systems: Experience in creating, maintaining, and utilizing design systems to ensure brand consistency and design efficiency across multiple products.
• User-Centered Design Principles: Deep understanding and practical application of user-centered design processes, focusing on user needs, behaviors, and motivations.
• Prototyping & Wireframing: Proficiency in creating interactive prototypes and detailed wireframes to visualize user flows and interface layouts.
• Customer Journey Mapping: Ability to map out and analyze customer journeys to identify pain points and opportunities for improvement.
• Stakeholder Management: Confidence and competence in managing expectations and building relationships with various stakeholders, including senior leadership and business units.
• Innovative Thinking: A proactive and creative approach to problem-solving, identifying opportunities for design innovation and process improvement.
• Self-Starter: Ability to independently manage workload, prioritize tasks effectively based on project demands, and meet deadlines with minimal supervision.
• Visual Design: Strong aesthetic sensibility and skills in visual design, including typography, color theory, layout, and iconography.
• UX Artefacts Creation: Skill in producing a variety of UX documentation and deliverables that clearly communicate design intent and user flows.

Preferred Skills:

• Experience in a global or international business environment (agency or client-side).
• Familiarity with other design and prototyping tools beyond Figma.
• Experience in the health insurance or broader financial services industry.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with development teams.

📝 Enhancement Note: The extensive list of required skills emphasizes a T-shaped designer profile, meaning broad knowledge across the UX spectrum with deep expertise in specific areas like Figma and user research. The preference for global experience and health industry familiarity suggests Bupa values candidates who can adapt to diverse markets and understand sector-specific nuances.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Figma Expertise: Showcase projects that clearly highlight your proficiency in Figma, including complex prototyping, component libraries, and design system implementation.
• End-to-End Design Process: Present case studies that illustrate your ability to manage the full design lifecycle, from initial problem definition and user research through to detailed UI design, prototyping, and testing.
• Impact on Business KPIs: Include examples of how your UX/UI solutions have directly contributed to improving key business performance indicators (e.g., conversion rates, user satisfaction, task completion times, reduction in support queries).
• Accessibility Integration: Provide evidence of how accessibility principles were integrated into your design process and final deliverables, demonstrating an understanding of inclusivity.
• Design System Utilization: Showcase projects where you either contributed to or effectively utilized an existing design system, demonstrating consistency and efficiency in your work.
• Problem-Solving Case Studies: Detail specific design challenges you encountered and the strategic thinking and creative solutions you applied to overcome them.

Process Documentation:

• Workflow Design and Optimization: Examples of how you have mapped, analyzed, and optimized user workflows to create more efficient and user-friendly experiences.
• Implementation and Automation Methods: Showcase how your designs were translated into functional products and any methods used to streamline the design-to-development handoff or incorporate automation in the design process.
• Measurement and Performance Analysis: Demonstrate how you have measured the success of your designs post-launch, using data and user feedback to inform further iterations and improvements.

📝 Enhancement Note: The explicit requirement for a portfolio, especially one that demonstrates Figma proficiency and impact on business KPIs, is critical. Candidates should prepare case studies that not only showcase their design skills but also their strategic thinking, problem-solving abilities, and quantifiable results. A strong portfolio is the primary tool for demonstrating end-to-end design process management and stakeholder communication.

💵 Compensation & Benefits

Salary Range: £47,500 - £52,500 per annum (DOE - Depending on Experience)

Benefits:

• Holiday Entitlement: 25 days of annual leave per year, pro-rated for the 12-month contract.
• Wellbeing Support: Access to a comprehensive range of services designed to support both physical and mental wellbeing through Bupa's global Viva program.
• Fixed Term Benefits Allowance: A specific allowance provided for employees on fixed-term contracts.
• Employee Assistance Programme (EAP): Confidential support services available to employees and their immediate families.
• Workplace Pension: Contribution towards a workplace pension scheme.
• Discounts: Access to online discounts for everyday shopping, entertainment, dining out, and more.

Working Hours: 35 hours per week, typically within standard business hours, with hybrid working options available.

📝 Enhancement Note: The salary range is competitive for a mid-level UX/UI Designer in the UK market. The benefits package is robust, particularly highlighting Bupa's commitment to employee wellbeing, which is a significant differentiator. The fixed-term nature of the contract means candidates should inquire about potential for extension or conversion to permanent roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Services, Health Insurance, Financial Services. Bupa Global operates as the international health insurance division, serving a premium global customer base. Company Size: Bupa is a large, multinational organization with a significant global footprint. While specific numbers for Bupa Global aren't provided, Bupa as a whole employs tens of thousands of people worldwide. This size suggests opportunities for exposure to diverse projects and potentially large-scale system implementations. Founded: Bupa was founded in 1947. This long history indicates a stable organization with established processes and a deep understanding of the healthcare and insurance markets.

Team Structure:

• Operations Focus: The UX/UI Designer will likely be part of a broader Digital Product or Marketing team, working closely with product managers, developers, content strategists, and other operational stakeholders.
• Cross-functional Collaboration: Expect to collaborate extensively with business units, customer service teams, and potentially regulatory/compliance departments to ensure designs meet diverse needs and adhere to standards.
• Agile Environment: The team operates within an agile framework, implying regular stand-ups, sprint planning, reviews, and retrospectives, fostering a collaborative and iterative approach to product development.

Methodology:

• User-Centered Design: A core methodology, emphasizing understanding user needs through research and testing to drive design decisions.
• Agile Development: Iterative design and development cycles, allowing for flexibility and continuous improvement.
• Data-Driven Decisions: Utilizing analytics and user feedback to inform design choices and measure the impact of implemented solutions.
• Design System Governance: Maintaining and evolving design systems to ensure brand consistency and efficient scaling of design across Bupa Global's portfolio.

Company Website: https://www.bupaglobal.com/

📝 Enhancement Note: Bupa's mission "to help people live longer, healthier, happier lives" and its "no shareholders" model suggest a customer-centric culture. The emphasis on "brave, caring, and responsible" values provides insight into expected behaviors. For a UX/UI Designer, this means a focus on creating positive health journeys and demonstrating empathy in design.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is positioned to contribute significantly to product design, manage key aspects of projects, and influence user experience strategy. It requires independent work alongside collaborative team efforts. Reporting Structure: The UX/UI Designer will likely report to a Head of Digital Product, a UX Lead, or a Design Manager within the Bupa Global division. They will work in close proximity with product managers and development teams. Operations Impact: The role has a direct impact on customer acquisition, retention, and satisfaction by improving the usability and effectiveness of digital platforms. Successful UX/UI design can directly influence conversion rates, policy management efficiency, and overall customer engagement, contributing to Bupa Global's business objectives and revenue.

Growth Opportunities:

• Specialization: Potential to specialize further in UX research, interaction design, or UI design, or even move into product management.
• Leadership: With demonstrated success and experience (potentially beyond the 12-month contract), opportunities to move into Senior UX/UI Designer roles or lead design initiatives.
• Skill Development: Bupa's commitment to wellbeing and learning suggests access to training, workshops, and opportunities to gain expertise in new tools or methodologies.
• Global Exposure: Working on international products provides exposure to diverse user needs and market challenges, broadening professional experience.

📝 Enhancement Note: For a 12-month fixed-term contract, the primary growth opportunity is to gain extensive experience within a large, reputable organization and potentially secure a permanent position. The role is a solid stepping stone for a designer looking to deepen their expertise in digital product design within a regulated industry.

🌐 Work Environment

Office Type: Hybrid working model. Employees are expected to work from Bupa's offices in Brighton or London, with flexibility to work remotely for a portion of the week. This setup aims to balance the benefits of in-person collaboration with the flexibility of remote work. Office Location(s):

• Victory House, Brighton, United Kingdom
• Angel Court, London, United Kingdom

Workspace Context:

• Collaborative Spaces: Offices are likely equipped with collaborative workspaces, meeting rooms, and potentially dedicated areas for design sprints and workshops, fostering interaction with colleagues.
• Tools & Technology: Access to standard office technology, high-speed internet, and the necessary software (especially Figma) for design work.
• Team Interaction: Opportunities to engage with UX/UI designers, product managers, developers, and other members of the digital and marketing teams, promoting knowledge sharing and cross-functional understanding.

Work Schedule: Standard 35-hour work week, with the hybrid model offering flexibility in how those hours are distributed between office and remote work.

📝 Enhancement Note: The hybrid model is a key feature, appealing to candidates who value work-life balance and flexibility. Candidates should clarify the expected office attendance days per week during the interview process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications, CVs, and portfolios. This is where your portfolio's strength is crucial.
• Technical Interview/Portfolio Review: Expect a dedicated session to walk through your portfolio. Be prepared to discuss your design process, rationale, challenges, and the impact of your work. This may involve a design exercise or case study presentation.
• Hiring Manager Interview: A deeper dive into your experience, skills, understanding of Bupa's mission, and cultural fit.
• Team/Stakeholder Interviews: You may meet with potential team members or key stakeholders to assess collaboration and communication skills.
• Final Decision: Based on all gathered information.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your skills relevant to this role (Figma, end-to-end process, business impact).
• Storytelling: For each project, clearly articulate the problem, your role, the process you followed, your design decisions, the challenges you faced, and the final outcomes/results. Use visuals effectively.
• Figma Emphasis: Highlight projects where Figma was instrumental in your design workflow.
• Quantify Impact: Where possible, include metrics and data to demonstrate the success of your designs (e.g., "Increased conversion by 15%," "Reduced task completion time by 20%").
• Accessibility & Compliance: If applicable, show how you considered accessibility and regulatory compliance in your projects.
• Concise and Clear: Ensure your portfolio is easy to navigate and your explanations are clear and concise.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home design challenge or an in-person/virtual whiteboarding session where you might be asked to solve a specific UX problem or critique an existing interface.
• Process Explanation: Practice articulating your design process clearly and concisely, emphasizing user research, ideation, prototyping, testing, and iteration.
• Stakeholder Communication: Think about how you would present your work and defend your design decisions to different audiences (e.g., technical teams, business stakeholders).

📝 Enhancement Note: The emphasis on the portfolio being "required" and the mention of Figma being "essential" means this is a non-negotiable part of the application. Candidates should treat the portfolio review as the most critical stage of the interview process and prepare accordingly.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaborative design system management.
• Prototyping Tools: While Figma is key, familiarity with other prototyping tools (e.g., InVision, Adobe XD) might be beneficial.
• User Research Platforms: Experience with tools for usability testing, surveys, and user interviews (e.g., UserTesting.com, SurveyMonkey, Lookback).

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Adobe Analytics for understanding user behavior on digital platforms.
• Data Visualization: Experience with tools that can help interpret user data and present findings (e.g., Tableau, Power BI, or Figma's own prototyping capabilities for demonstrating user flows).

CRM & Automation:

• While not directly a UX/UI tool, understanding how CRM systems (like Salesforce) and marketing automation platforms integrate with customer-facing digital experiences can provide valuable context.

📝 Enhancement Note: Figma is explicitly called out as essential, making it the most critical tool requirement. Proficiency in this tool is paramount. Familiarity with analytics tools will help the designer understand user behavior data and measure the impact of their designs.

👥 Team Culture & Values

Operations Values:

• Brave, Caring, Responsible: These are Bupa's core values. For a UX/UI Designer, this translates to being courageous in proposing user-centric solutions, showing empathy for users' needs and health journeys, and acting responsibly in ensuring compliance, accessibility, and data privacy.
• Customer Focus: A strong emphasis on understanding and serving the needs of Bupa Global's diverse international customer base.
• Collaboration: Working effectively within multidisciplinary teams to achieve shared goals.
• Continuous Improvement: A commitment to iterating on designs and processes to enhance user experience and business outcomes.
• Data-Driven Approach: Utilizing data and insights from user research and analytics to inform design decisions.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with product managers, developers, marketers, and business stakeholders, requiring strong interpersonal and communication skills.
• Feedback Exchange: An open environment for giving and receiving constructive feedback on designs and processes, essential for agile development.
• Knowledge Sharing: Encouragement to share best practices, learnings, and insights within the design team and across departments.

📝 Enhancement Note: Candidates should align their responses and portfolio examples with Bupa's core values and demonstrate a collaborative, user-centric approach to their work. Understanding how design contributes to the company's broader mission of promoting health is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Global User Diversity: Designing for a diverse international user base with varying cultural nuances, technological access, and language requirements.
• Regulatory Compliance: Navigating strict regulations within the health insurance sector, ensuring all designs are compliant and accessible.
• Balancing Stakeholder Needs: Effectively managing and integrating feedback from multiple stakeholders with potentially conflicting priorities.
• Fixed-Term Contract: The 12-month duration presents a challenge in terms of long-term project ownership and career continuity, though opportunities for extension or permanent roles may exist.
• Design System Evolution: Keeping pace with the evolving needs of the business and ensuring the design system remains robust and scalable.

Learning & Development Opportunities:

• Industry Best Practices: Exposure to current UX/UI trends, tools, and methodologies within the health tech and financial services sectors.
• Cross-functional Learning: Gaining insights into product management, development lifecycles, and marketing strategies within a large organization.
• Global Markets Exposure: Understanding the complexities of designing for different international markets.
• Professional Development: Potential access to Bupa's learning resources, workshops, or industry events to enhance skills in areas like accessibility, user research, or new design technologies.

📝 Enhancement Note: The challenges presented are typical for roles in large, international, and regulated industries. Highlighting how you've successfully navigated similar challenges in past roles will be beneficial. The growth opportunities are significant for gaining broad experience and exposure.

💡 Interview Preparation

Strategy Questions:

• Design Process Explanation: Be ready to articulate your end-to-end design process, emphasizing how you incorporate user research, ideation, prototyping, testing, and iteration. Detail how you use Figma at each stage.
• Stakeholder Management: Prepare examples of how you have managed conflicting stakeholder feedback or presented design solutions to a diverse audience, focusing on clear communication and rationale.
• Problem-Solving: Think about a complex design problem you solved. Explain the challenge, your approach, the tools you used (specifically Figma), the outcome, and what you learned.
• Business Impact: Be prepared to discuss how your design work has contributed to business objectives or key performance indicators (KPIs), using specific metrics from your portfolio.
• Accessibility & Inclusivity: Discuss your understanding of accessibility standards and how you ensure inclusive design practices in your work.

Company & Culture Questions:

• Bupa's Mission: Research Bupa's purpose, values ("Brave, Caring, Responsible"), and its focus on health and wellbeing. Be ready to explain why these resonate with you.
• Team Dynamics: Consider how you fit into a multidisciplinary, agile team environment and how you approach collaboration and feedback.
• Hybrid Work: Reflect on your experience and preferences for hybrid working models.

Portfolio Presentation Strategy:

• Figma Showcase: Ensure your portfolio prominently features your Figma work. Be ready to share your screen and navigate through Figma files if asked.
• Case Study Structure: Organize your portfolio case studies with a clear narrative: Problem -> Your Role -> Process -> Solution -> Results -> Learnings.
• Metrics & ROI: Quantify the impact of your designs whenever possible. Focus on how your work delivered value to users and the business.
• Interactive Elements: If possible, include interactive prototypes within your portfolio or be prepared to demonstrate them live to showcase the user experience.
• Conciseness: Practice presenting your key projects within a limited timeframe (e.g., 15-20 minutes) to demonstrate efficient communication.

📝 Enhancement Note: The interview process heavily emphasizes practical application and the ability to articulate design strategy and impact. Candidates must be prepared to "show, not just tell," using their portfolio as the primary evidence of their capabilities.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application directly through the provided Workday link, ensuring all required fields are completed accurately.
• Portfolio Customization: Tailor your portfolio to highlight projects that specifically demonstrate your proficiency in Figma, your end-to-end design process, and your ability to impact business KPIs. Prioritize 3-5 of your strongest, most relevant case studies.
• Resume Optimization: Update your resume to clearly articulate your experience with UX/UI design, user research, prototyping, and design systems. Use keywords from the job description and quantify your achievements with metrics wherever possible.
• Interview Preparation: Practice presenting your portfolio, focusing on clear storytelling, explaining your design rationale, and demonstrating your understanding of Bupa's values and mission. Prepare for potential design exercises.
• Company Research: Thoroughly research Bupa Global, its mission, values, and the healthcare insurance industry. Understanding their customer base and business objectives will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding interview stages and specific requirements, should be verified directly with the hiring organization before making application decisions.