UX Writer | Mid-senior | Saily

📍 Job Overview

Job Title: UX Writer | Mid-senior Company: Nord Security (Saily) Location: Kaunas, Lithuania; Vilnius, Lithuania Job Type: Full Time Category: Content Operations / Product Content Strategy Date Posted: 2025-09-10T00:00:00 Experience Level: Mid-Senior (2-5 years) Remote Status: On-site

🚀 Role Summary

• Crafting user-centric, clear, and consistent microcopy for mobile applications to enhance user experience and drive product adoption.
• Collaborating closely with product designers, product owners, and the communications team to develop product narratives and user flows that align with brand voice and user needs.
• Leveraging user research and data analytics to inform content decisions, optimize user journeys, and ensure the effectiveness of UI text.
• Maintaining comprehensive content documentation and guidelines to foster consistency, support team members, and define repeatable processes for UX writing integration.

📝 Enhancement Note: This role bridges content strategy and product development, focusing on the tangible user interface text within a mobile application. The emphasis on "informal, conversational tone" and "native-level written and spoken English" highlights the importance of nuanced communication skills beyond basic grammatical correctness. The requirement to "explain and defend your copy decisions" indicates a need for strong analytical and persuasive abilities in a cross-functional setting.

📈 Primary Responsibilities

• Develop and refine user-interface (UI) content, ensuring clarity, conciseness, and consistency across all in-app messaging and interaction flows.
• Create product names, taglines, and narrative elements for new and experimental features, collaborating with the communications team to ensure brand alignment.
• Partner with product designers, product owners, and developers to translate user needs and product goals into effective and engaging user experiences through language.
• Work synergistically with the broader Saily copywriting team to maintain a cohesive brand voice and tone of voice across all product touchpoints.
• Actively participate in usability testing sessions to evaluate content effectiveness, gather user feedback, and iterate on copy based on insights.
• Utilize user data, analytics, and research findings to measure the impact of content strategies and drive continuous improvement in user engagement and satisfaction.
• Adapt messaging and content for diverse global markets, considering cultural nuances and localization requirements to deliver localized and relevant user experiences.
• Establish and maintain detailed content documentation, style guides, and best practices to support the product team and ensure consistency and scalability of UX writing efforts.
• Contribute to the definition and refinement of a clear, repeatable process for integrating UX writing into the product development lifecycle, enabling efficient collaboration across teams.

📝 Enhancement Note: The responsibilities emphasize a proactive and collaborative approach to UX writing, extending beyond just writing to include research, testing, documentation, and process improvement. The need to "look at messaging through a global lens" suggests an understanding of internationalization and localization principles in content creation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Communications, Linguistics, English, Journalism, Human-Computer Interaction, or a related field is highly advantageous. Experience: A minimum of 3 years of dedicated experience as a UX Writer or in a similar content-focused role within a digital product environment, with a strong preference for experience with mobile applications.

Required Skills:

• UX Writing Expertise: Proven ability to craft clear, concise, and user-centered microcopy for digital interfaces, particularly within mobile applications.
• Content Strategy Acumen: Understanding of how content fits into the broader product strategy and user journey, with the ability to develop and execute content plans.
• Proficiency in Design Tools: Demonstrated skill in using design collaboration tools such as Figma for reviewing designs, providing feedback, and implementing copy directly.
• User Research & Insights: Experience in conducting or utilizing user research findings to inform content decisions and improve user experience.
• Cross-functional Collaboration: Excellent teamwork and communication skills, with a proven ability to work effectively with product managers, designers, developers, and marketing teams.
• English Language Mastery: Native-level written and spoken English, with a strong command of an informal, conversational tone suitable for mobile user interfaces.
• Project Management: Ability to effectively manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Detail Orientation: A keen eye for detail to ensure accuracy, consistency, and quality in all written content.
• Persuasive Communication: Ability to articulate and defend UX writing decisions to stakeholders with varying levels of UX understanding.

Preferred Skills:

• E-commerce/Travel Tech Interest: A demonstrable interest in eSIM technology and the travel industry to better understand user needs and motivations.
• Content Documentation: Experience in creating and managing style guides, content inventories, and glossaries.
• Localization Experience: Familiarity with localization processes and the nuances of adapting content for different global markets.
• Agile Methodologies: Experience working within Agile development frameworks.

📝 Enhancement Note: The "native-level written and spoken English" requirement, coupled with the emphasis on an "informal, conversational tone," suggests that candidates should also be adept at storytelling and conveying personality through their writing, not just functional clarity. The portfolio requirement is critical for demonstrating this.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Content Examples: Showcase a range of UX writing work, including interaction flows, in-app messaging, onboarding sequences, push notifications, error messages, and empty states.
• Mobile-First Focus: Highlight specific examples of copy created for mobile applications, demonstrating an understanding of mobile UI constraints and user behaviors.
• Process & Rationale: For each piece of work, clearly articulate the problem statement, the UX writing process followed, the rationale behind copy decisions, and the intended user impact.
• Collaboration & Iteration: Include examples that illustrate collaboration with designers and product managers, and demonstrate how feedback led to content iteration and improvement.
• Brand Voice Consistency: Provide examples that showcase adherence to a specific brand voice and tone, especially highlighting the ability to adapt to an informal, conversational style.

Process Documentation:

• Content Style Guide: Present examples of content style guides or documentation created to ensure consistency and guide future content development.
• User Journey Mapping: Include examples of how UX writing was integrated into user journey mapping or information architecture processes.
• Usability Testing Feedback: Document instances where user testing directly influenced copy changes, demonstrating a data-driven approach to content refinement.
• Process Improvement Proposals: Showcase any contributions to defining or improving UX writing processes within a product team.

📝 Enhancement Note: The portfolio is crucial for this role, as it will be the primary method for evaluating a candidate's practical application of UX writing principles, their ability to work within a brand's voice, and their understanding of the product development lifecycle. Expect to detail the "why" behind your copy choices.

💵 Compensation & Benefits

Salary Range:

• Gross Salary: 2700 - 4300 EUR/Month. This range translates to approximately 32,400 - 51,600 EUR annually.
• Justification: This range aligns with mid-senior level UX Writer positions in the European tech market, particularly in the Baltics, considering the company's established presence and the specialized nature of UX writing. It reflects the required experience, skill set, and the cost of living in major Lithuanian cities.

Benefits:

• Product Access: Complimentary access to all Nord Security products, allowing for firsthand experience and deeper understanding of the company's offerings.
• Professional Development: Opportunities for internal and external training, workshops, online courses, conference attendance, and access to industry literature to foster continuous learning and skill enhancement.
• Comprehensive Health Coverage: Private health insurance, along with access to online and on-site fitness programs and consultations to support employee well-being.
• Mental Wellness Support: Access to leading mental health applications (Calm, Headspace) and resources like Mindletic, plus options for professional therapy sessions.
• Vibrant Team Culture: Regular team-building events, parties, and social activities designed to foster camaraderie and a positive work environment.
• Enhanced Work-Life Balance: Additional vacation days are granted based on tenure with the company, alongside extra paid leave for personal circumstances like illness or special occasions.
• Flexible Work Arrangements: Flexible working hours and arrangements to accommodate diverse employee needs and promote a healthy work-life integration.

Working Hours:

• Standard full-time work hours are expected, with flexibility in scheduling. The specific daily breakdown is not detailed but typically aligns with a 40-hour work week, common in the industry.

📝 Enhancement Note: The benefits package is robust, emphasizing employee well-being, professional growth, and work-life balance, which are key attractors for tech professionals. The salary range is competitive for the Lithuanian market for this specialized role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity and Internet Privacy Solutions. Nord Security operates at the forefront of digital security, providing a suite of products that protect users online. Saily, as a travel-focused app, leverages this secure infrastructure to offer eSIM services. Company Size: Over 1400 employees. This indicates a large, well-established, and growing organization with established processes and resources, yet potentially with the agility of a tech-forward company. Founded: 2012. With over a decade of operation and achieving unicorn status, Nord Security has a proven track record of innovation and market leadership.

Team Structure:

• Product Team Integration: The UX Writer will be part of the product team, working closely with Product Owners and Designers.
• Cross-Functional Collaboration: Significant interaction with the broader Saily copywriting team for brand voice alignment and with the communications team for product naming and narrative development.
• Reporting: Likely reports into a Product Lead, Content Lead, or Head of UX/Product Design, with direct collaboration across product development disciplines.

Methodology:

• User-Centric Design: The company's focus on user-friendly tools suggests a strong emphasis on user-centered design principles in product development.
• Data-Driven Decision Making: The responsibility to "use data and research to evaluate content’s impact" points to a culture that values quantifiable results and evidence-based improvements.
• Agile Development: While not explicitly stated, large tech companies like Nord Security typically operate within Agile or hybrid Agile frameworks, implying iterative development cycles and close team collaboration.

Company Website: https://nordsecurity.com/ (Company overall), Saily is a product within the Nord Security suite of offerings.

📝 Enhancement Note: Nord Security's strong brand identity in cybersecurity likely influences Saily's culture, emphasizing reliability, security, and user trust. The "future shapers," "restless achievers," "self-movers," "honest communicators," and "team players" values suggest a dynamic, proactive, and collaborative work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Mid-Senior level (2-5 years of experience). It signifies a step beyond junior roles, requiring independent contribution, ownership of specific product features, and the ability to mentor or guide less experienced team members in the future. The responsibility to "help define a clear and repeatable process" also indicates a growth path towards process ownership and strategic input.

Reporting Structure: The UX Writer will report into a product management or design leadership structure, working directly with Product Owners and Designers. This placement ensures that content strategy is integrated early in the product development lifecycle, influencing design decisions rather than being an afterthought.

Operations Impact: The UX Writer's impact is directly tied to user experience and product adoption. By crafting clear, intuitive, and engaging in-app copy, they contribute to:

• Reduced User Friction: Simplifying complex information (like eSIM technology) leads to fewer user errors and support queries.
• Increased Conversion Rates: Persuasive and clear copy can guide users through onboarding, feature discovery, and conversion funnels.
• Enhanced Brand Perception: Consistent and well-crafted language reinforces brand trust and professionalism.
• Product Usability: Directly influences how easily users can understand and utilize the Saily app's features.

Growth Opportunities:

• Specialization: Deepen expertise in UX writing for specific product types (e.g., travel tech, fintech) or user segments.
• Leadership: Transition into a Senior UX Writer role, leading content initiatives for major product areas, or managing a small team of writers.
• Content Strategy: Move into a broader Content Strategist role, overseeing content across multiple products, defining content governance, and influencing product roadmaps from a content perspective.
• Product Management: Leverage deep product understanding gained as a UX Writer to move into a Product Owner or Product Manager role.
• Cross-functional Skill Development: Gain deeper insights into product design, user research methodologies, and marketing communications, broadening skill sets.

📝 Enhancement Note: The opportunity to "help define a clear and repeatable process" is a significant growth marker, indicating potential for process ownership and influence beyond individual content creation. This role offers a clear pathway to more senior content roles or even product management.

🌐 Work Environment

Office Type: The role is specified as "On-site," implying a traditional office-based work environment. This suggests a collaborative atmosphere where in-person interaction, whiteboard sessions, and spontaneous discussions are encouraged. Office Location(s): Kaunas and Vilnius, Lithuania. These are major cities in Lithuania, offering modern office spaces and access to a vibrant tech community.

Workspace Context:

• Collaborative Hubs: Expect shared workspaces designed to foster interaction between product teams, including designers, product managers, and developers.
• Tech-Enabled Environment: Access to necessary hardware, software, and potentially specialized UX research tools.
• Team Interaction: Opportunities for regular face-to-face communication with colleagues, facilitating quick feedback loops and knowledge sharing on UX writing best practices.
• Brand Immersion: Working within a company that is a leader in its field provides exposure to industry best practices and a driven work culture.

Work Schedule:

• The role is full-time with flexible working time arrangements. While the core hours are not specified, this flexibility allows for adaptation to personal needs while ensuring team collaboration and availability during key working periods.

📝 Enhancement Note: The "on-site" requirement, paired with "flexible working time arrangements," suggests a hybrid approach to office presence or a focus on core hours for collaboration, with flexibility around the start and end times of the workday.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Review of CV and portfolio for relevant experience, skills, and demonstrated UX writing quality.
2. Hiring Manager/Recruiter Call: Initial conversation to assess cultural fit, motivation, and basic qualifications.
3. Technical Interview/Portfolio Review: In-depth discussion with hiring manager or senior team member focusing on the candidate's portfolio. This will involve walking through selected case studies, discussing design decisions, content rationale, and the impact of their work. Be prepared to articulate your process and defend your choices.
4. Skills Assessment/Case Study: A practical exercise may be given, either live or as a take-home assignment, to evaluate UX writing skills, problem-solving abilities, and understanding of an informal tone. This could involve critiquing existing copy, writing new copy for a specific feature, or developing a content strategy snippet.
5. Team/Cross-functional Interview: Meeting with designers, product owners, or other team members to assess collaboration skills, communication style, and ability to integrate into the product team.
6. Final Interview (Optional): Potentially with a higher-level manager to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase mobile app UX writing, problem-solving, and brand voice adaptation.
• Tell a Story: For each project, clearly outline the challenge, your role, your process, the solutions you implemented (your copy), and the measurable outcomes or impact. Use visuals where appropriate.
• Highlight Mobile Focus: Ensure a significant portion of your portfolio demonstrates work specifically within mobile applications.
• Showcase Informal Tone: Include examples where you successfully adopted an informal, conversational, and user-friendly tone.
• Explain Your Rationale: Be ready to discuss why you made specific word choices, structural decisions, or content flow recommendations. Connect these to user needs and business goals.
• Prepare for Critique: Be open to discussing your work critically and how you would approach improvements based on feedback from the interviewers.

Challenge Preparation:

• Understand Saily's Product: Familiarize yourself with Saily (eSIM travel app) and its target audience.
• Analyze Competitors: Review UX writing in similar travel or eSIM apps.
• Practice Tone: Write short pieces of copy in an informal, conversational, and clear tone for hypothetical app features.
• Anticipate Objections: Think about common pushbacks to UX writing decisions (e.g., "too casual," "not professional enough") and prepare counter-arguments backed by UX principles or data.
• Process Definition: Be prepared to discuss how you would approach defining a UX writing process for a new product or team.

📝 Enhancement Note: The interview process heavily emphasizes practical skills through the portfolio and potential case study. Candidates should be prepared to demonstrate not just writing ability, but also strategic thinking, data literacy, and strong collaborative communication.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for reviewing designs, providing in-context feedback, and potentially implementing copy directly into prototypes. Proficiency here is a must-have.
• Content Management Systems (CMS): While not explicitly mentioned, experience with headless CMS or in-app content management tools may be beneficial for managing and deploying content.
• Collaboration Platforms: Tools like Slack, Microsoft Teams, or similar for day-to-day communication and cross-functional team interaction.

Analytics & Reporting:

• Product Analytics Tools: Familiarity with tools like Amplitude, Mixpanel, or Google Analytics is crucial for understanding user behavior, evaluating content impact, and informing data-driven decisions.
• User Feedback Platforms: Experience with tools that collect user feedback, such as in-app surveys, customer support tickets, or review sites, will be valuable.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not directly a UX writing tool, understanding how customer data is managed in CRM can provide context for user segmentation and personalized communication.
• Project Management Tools: Jira, Asana, Trello, or similar for tracking tasks, managing workflows, and collaborating on project timelines.
• Documentation Tools: Confluence, Notion, or internal knowledge base systems for creating and managing content guidelines, style guides, and process documentation.

📝 Enhancement Note: The explicit mention of Figma is key. Beyond that, understanding how to leverage analytics to prove the value of UX writing is critical for success and career progression in this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to understanding and serving the user's needs through clear, helpful, and intuitive language.
• Clarity & Conciseness: A preference for direct, easy-to-understand communication, avoiding jargon and unnecessary complexity.
• Brand Consistency: Upholding a specific, informal, and conversational brand voice across all product touchpoints to build recognition and trust.
• Data-Driven Improvement: Utilizing metrics and research to validate content effectiveness and guide iterative enhancements.
• Collaboration & Honesty: Openness to feedback, constructive criticism, and transparent communication within the team and across departments.
• Proactiveness: Taking initiative to identify opportunities for content improvement and process optimization.

Collaboration Style:

• Integrated Teamwork: Expect to work closely and collaboratively with product designers, product owners, and developers, participating actively in design sprints and product reviews.
• Feedback Loops: A culture that encourages giving and receiving feedback on copy, design, and product direction.
• Knowledge Sharing: Openness to sharing best practices, creating documentation, and contributing to the growth of UX writing within the organization.
• Cross-Functional Alignment: Strong emphasis on ensuring that content aligns with marketing, communications, and overall business objectives.

📝 Enhancement Note: The company values highlight a blend of user focus, efficiency, and strong interpersonal skills. A candidate who can balance creative writing with analytical rigor and collaborative teamwork will thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Informal Tone with Complexity: Effectively communicating technical details of eSIM technology in a simple, conversational, and engaging manner without oversimplifying or losing accuracy.
• Maintaining Consistency Across a Growing Product Suite: Ensuring a unified voice and user experience as Saily and other Nord Security products evolve and expand.
• Influencing Stakeholders Without a UX Writing Background: Educating and gaining buy-in from team members who may not fully grasp the nuances and impact of UX writing.
• Measuring Impact Quantitatively: Demonstrating the ROI of UX writing through concrete data, which can sometimes be challenging for qualitative contributions.
• Adapting to Rapid Product Iteration: Keeping pace with fast-paced development cycles and quickly incorporating feedback and changes into the UI copy.

Learning & Development Opportunities:

• Specialized UX Training: Access to courses and workshops focused on advanced UX writing techniques, content strategy, and user research.
• Industry Conferences: Opportunities to attend relevant conferences (e.g., UX writing, product design) to stay abreast of industry trends and network.
• Mentorship: Potential for mentorship from senior content strategists or product leaders within Nord Security.
• Exposure to Diverse Products: Gaining experience across multiple cybersecurity and privacy tools within the Nord Security ecosystem can broaden skill sets.
• Process Definition Contribution: The chance to significantly shape and improve the UX writing process within a leading tech company.

📝 Enhancement Note: The primary challenge will likely be translating potentially complex technical information into accessible, engaging copy for a broad consumer audience, while also proving the value of this work through data.

💡 Interview Preparation

Strategy Questions:

• "How would you approach writing the onboarding flow for a new user unfamiliar with eSIM technology?" (Focus on clarity, user education, and guiding them to a successful first use.)
• "Describe a time you had to defend your copy decisions to a stakeholder who disagreed. What was the outcome?" (Focus on communication, data, and user-centric rationale.)
• "How do you ensure your copy aligns with a brand's voice, especially when adopting an informal tone?" (Discuss style guides, collaboration with brand teams, and iterative feedback.)
• "What metrics would you use to measure the success of the copy in a new feature's announcement or tutorial?" (Think about conversion rates, task completion, error reduction, user feedback sentiment.)

Company & Culture Questions:

• "What interests you about Nord Security and the Saily app specifically?" (Research Saily's mission, target market, and Nord Security's broader impact.)
• "How do you typically collaborate with designers and product managers?" (Provide examples of your workflow and communication style.)
• "Given Nord Security's focus on privacy and security, how would you ensure the tone of Saily reflects these core values while remaining user-friendly?" (Discuss balancing trust, security, and approachability.)

Portfolio Presentation Strategy:

• Prioritize Impact: For each project, start with the business or user problem, then present your solution (the copy), and conclude with the results or impact. Quantify where possible.
• Showcase Process: Briefly explain your approach – research, ideation, drafting, testing, iteration. This demonstrates your methodology.
• Highlight Tone Adaptation: Specifically point out how you achieved the required informal and conversational tone in your examples.
• Be Prepared for Live Critiques: Interviewers might ask you to critique a piece of copy or suggest improvements on the spot.
• Practice Your Narrative: Rehearse explaining your portfolio projects concisely and engagingly, ensuring you can cover the key points within the allotted time.

📝 Enhancement Note: Be ready to discuss your understanding of the "informal, conversational tone" and how you apply it in practice. Demonstrating how you use data to support your UX writing decisions will be crucial.

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📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the provided link on jobs.lever.co.
• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your strongest UX writing projects, emphasizing mobile app examples, clear rationale, and successful adoption of an informal tone.
• Resume Optimization: Ensure your resume clearly details your years of experience in UX writing, specific achievements, proficiency in design tools like Figma, and any experience with mobile apps or travel tech. Use keywords from the job description.
• Interview Preparation: Practice discussing your portfolio pieces, focusing on your process, decisions, and the impact of your work. Prepare answers for common UX writing interview questions and be ready to articulate your understanding of the Saily product and brand voice.
• Company Research: Thoroughly research Nord Security and the Saily app. Understand their mission, products, and target audience to demonstrate genuine interest and cultural alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.