UX Writer

📍 Job Overview

Job Title: UX Writer Company: Wix Location: Tel Aviv, Israel Job Type: Full-time Category: User Experience / Content Operations Date Posted: 2025-08-25 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Crafting clear, compelling, and user-centric copy that enhances the overall user experience across Wix platforms.
• Owning the content lifecycle from initial ideation and wireframing through to final product delivery, ensuring linguistic consistency and adherence to brand voice.
• Collaborating closely with cross-functional teams including Product Managers, UX Designers, Developers, Marketing, and Knowledge Base specialists to ensure a unified and effective user journey.
• Playing a key role in maintaining and evolving the Wix style guide, ensuring brand consistency across all user touchpoints and communication channels.
• Contributing to user and product research initiatives to inform content strategy and identify areas for improvement in user engagement and product usability.

📝 Enhancement Note: While the title is "UX Writer," the responsibilities and required skills, particularly the emphasis on collaboration with product teams, user research, and style guide adherence, strongly indicate a role focused on the operational aspects of content creation within the product development lifecycle. This aligns with a "Content Operations" or "Product Content Operations" function, where the writer ensures the quality, consistency, and efficiency of content used in the product.

📈 Primary Responsibilities

• Develop and write clear, creative, and user-friendly UX content that aligns with the Wix tone and voice across all product interfaces and user flows.
• Manage the entire content creation process for specific product features, from initial concept and wireframing to final content delivery and post-launch iteration.
• Foster strong collaborative relationships with Product Managers, UX Designers, Engineers, and other key stakeholders to ensure content strategy is integrated into product development from the outset.
• Contribute to the development, refinement, and consistent application of the Wix style guide and content taxonomy, ensuring a unified brand experience.
• Partner with Marketing and Knowledge Base teams to ensure seamless integration of product content with broader communication strategies, maintaining a consistent user experience across all platforms.
• Conduct user research, usability testing, and content analysis to gather insights that inform content decisions and drive improvements in user engagement and product adoption.
• Oversee and coordinate localization efforts for UX content across multiple languages, ensuring accuracy, cultural relevance, and efficient translation workflows.
• Effectively manage multiple concurrent projects, prioritizing tasks, and adapting to changing deadlines in a fast-paced product development environment.

📝 Enhancement Note: The responsibilities highlight a proactive approach to content management within the product lifecycle, emphasizing ownership and cross-functional collaboration. The mention of "localizing content efficiently" and "juggling multiple projects" points towards a need for process-oriented thinking and project management skills within the content function.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a Bachelor's degree in English, Communications, Journalism, HCI, Linguistics, or a related field is often preferred for roles requiring strong writing and analytical skills.

Experience:

• A minimum of 2+ years of dedicated experience in UX writing, content design, or a similar role focused on product content.
• Proven track record of successfully collaborating with product development teams to launch user-facing features or products.
• Demonstrable experience in managing the full content lifecycle, from ideation and drafting to editing and final delivery.

Required Skills:

• Native-level English proficiency in reading, writing, and speaking, with exceptional grammar, punctuation, and stylistic command.
• Strong understanding of User Experience (UX) principles and how content contributes to effective user journeys and product usability.
• Excellent collaborative skills, with the ability to work effectively with diverse teams and stakeholders in a fast-paced environment.
• Proven ability to write clear, concise, and compelling copy that guides users and achieves business objectives.
• Familiarity and comfort with integrating Artificial Intelligence (AI) tools into content workflows, demonstrating an openness to innovative content creation methods.
• Expertise in understanding and maintaining glossaries, style guides, and content standards to ensure brand consistency.
• Keen critical thinking skills with a meticulous eye for detail, ensuring accuracy and quality in all written output.
• Ability to adapt to industry trends in UX and web content, staying current with best practices and emerging technologies.
• A strong team player capable of providing and receiving constructive feedback to foster continuous improvement.
• Skill in creating simple, easy-to-understand copy that directly supports user success and product adoption.

Preferred Skills:

• Experience with localization processes and managing content for global audiences.
• Familiarity with content management systems (CMS) or digital asset management (DAM) tools.
• Basic understanding of HTML/CSS for content formatting and display considerations.
• Experience with user research methodologies and synthesizing research findings into actionable content recommendations.
• Portfolio showcasing a range of UX writing projects, demonstrating impact on user experience and product goals.

📝 Enhancement Note: The emphasis on AI tools and localization suggests a need for a forward-thinking UX writer who can adapt to evolving technologies and global market demands. The experience requirement of "2+ years" indicates a mid-level role, expecting some autonomy and proven ability in core UX writing competencies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct UX writing projects that demonstrate a clear understanding of user-centered design principles.
• Include case studies that detail the problem statement, your content strategy, the design process, and the measurable impact of your UX writing.
• Highlight examples of how your copy guided users through complex workflows or improved task completion rates.
• Demonstrate experience in creating content for various user interfaces, including web applications, mobile apps, or SaaS platforms.
• Provide evidence of collaboration with designers and product managers in your portfolio projects.

Process Documentation:

• Present examples of how you have contributed to or maintained style guides, content inventories, or content audits.
• Include documentation or descriptions of your process for conducting user research or analyzing content performance metrics.
• Showcase how you have iterated on content based on user feedback, A/B testing results, or analytics data.
• Detail your approach to managing localization workflows and ensuring linguistic quality for international markets.

📝 Enhancement Note: A strong portfolio is crucial for a UX Writer role, especially at Wix, a company known for its user-friendly platform. The focus should be on demonstrating not just writing skill, but also strategic thinking, process adherence, and measurable impact on user experience and business outcomes.

💵 Compensation & Benefits

Salary Range:

• For a UX Writer with 2-5 years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately ₪150,000 - ₪220,000 (Israeli New Shekels). This estimate is based on industry benchmarks for similar roles in major tech hubs in Israel, considering the company's size and reputation.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.
• Opportunities for professional development, including workshops, conferences, and access to online learning platforms.
• Generous paid time off, including vacation days, sick leave, and public holidays.
• Potential for stock options or performance-based bonuses, reflecting employee contribution to company growth.
• Access to company-sponsored wellness programs and employee assistance programs.
• Opportunities to work with cutting-edge technologies and contribute to innovative products.
• A vibrant and collaborative work environment with regular team events and social activities.

Working Hours:

• Standard full-time working hours are typically around 40 hours per week, Monday to Friday. While on-site, there may be flexibility offered depending on team needs and project deadlines, but a core presence is expected.

📝 Enhancement Note: Salary estimates are based on general market data for Tel Aviv and the specified experience level. Actual compensation may vary based on specific qualifications, interview performance, and Wix's internal compensation structure. Benefits are typical for a large, established tech company in Israel.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software & Internet (Web Creation Platform, SaaS) Company Size: Approximately 5,500 employees globally, indicating a large, established organization with significant resources and structure. Founded: 2006, suggesting a mature company with a proven business model and a history of innovation.

Team Structure:

• The UX Writer will be part of the "Writers Guild," a global team of 200 writers, indicating a specialized and well-supported content function within Wix.
• This team likely operates with a degree of autonomy while collaborating closely with product teams, suggesting a matrixed reporting structure or strong project-based alignment.
• Cross-functional collaboration is a core aspect, involving Product Managers, UX Designers, Developers, Marketing, and Knowledge Base teams to ensure content integration and consistency.

Methodology:

• Data-driven decision-making is implied through the emphasis on user research, A/B testing, and analytics for content improvement.
• Agile development methodologies are likely employed, requiring content professionals to work iteratively and adapt to changes.
• A strong focus on user success through clear, honest, and easy-to-understand content is central to the team's mission.

Company Website: https://www.wix.com/

📝 Enhancement Note: Wix's culture emphasizes innovation, collaboration, and user success. The large size of the Writers Guild suggests a professionalized approach to content, with opportunities for specialization and adherence to established best practices. The global presence implies a need for cultural awareness and localization expertise.

📈 Career & Growth Analysis

Operations Career Level: This UX Writer role represents a mid-level position within the content operations or product content specialization. It requires a solid foundation in UX writing principles and the ability to work semi-autonomously on product features. The role offers significant opportunity to influence product direction through content strategy.

Reporting Structure: The UX Writer will likely report to a Content Lead or Manager within the Writers Guild, with project-specific reporting lines to Product Managers or UX Leads for feature development cycles. This dual reporting structure fosters both specialized content guidance and product integration.

Operations Impact: The UX Writer's impact is directly tied to improving user experience, increasing product adoption, reducing support costs through clearer messaging, and enhancing brand perception through consistent and effective communication. Their work directly influences user satisfaction and conversion rates.

Growth Opportunities:

• Specialization: Develop expertise in specific product areas or content types (e.g., internationalization, accessibility, microcopy).
• Leadership: Progress into senior UX Writer roles, team lead positions, or content strategy management within the Writers Guild.
• Skill Development: Gain proficiency in advanced content operations tools, user research techniques, and AI-driven content solutions.
• Cross-Functional Movement: Transition into Product Management, UX Design, or Marketing roles leveraging their deep understanding of user communication.

📝 Enhancement Note: The role offers a clear path for growth within a specialized content function, with opportunities to deepen expertise or move into leadership roles. The emphasis on AI tools and global reach also presents avenues for acquiring cutting-edge skills relevant to the evolving content landscape.

🌐 Work Environment

Office Type: The role is specified as on-site, suggesting a modern office environment in Tel Aviv designed to foster collaboration and innovation.

Office Location(s): Tel Aviv, Israel. Wix has a significant presence in Tel Aviv, likely offering a dynamic and well-equipped workspace.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with product teams, designers, and fellow writers.
• Access to standard office technology, design software, and potentially specialized content creation and project management tools will be available.
• Opportunities for informal and formal knowledge sharing sessions with the broader Writers Guild and other departments are likely.

Work Schedule: Standard business hours, Monday through Friday, with potential for some flexibility to meet project deadlines. The on-site requirement emphasizes the value placed on in-person collaboration and team synergy.

📝 Enhancement Note: The on-site requirement indicates Wix's preference for in-person collaboration and team cohesion, which is common for roles deeply integrated into product development cycles. Tel Aviv is a major tech hub, suggesting a well-resourced and stimulating work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.
• Technical Interview: Likely a discussion focused on UX writing principles, your portfolio projects, and problem-solving scenarios related to content design. This may include a focus on your approach to collaboration and handling feedback.
• Work Sample/Challenge: You may be asked to complete a short UX writing exercise or critique existing copy to demonstrate your skills under a time constraint.
• Team/Stakeholder Interviews: Meetings with Product Managers, UX Designers, and potentially other writers to evaluate your collaboration style, cultural fit, and ability to integrate into project teams.
• Hiring Manager Interview: A final discussion to assess overall fit, career aspirations, and alignment with Wix's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest UX writing projects that best showcase your skills relevant to Wix's products and user base.
• Tell a Story: For each project, clearly articulate the problem, your specific contribution, the process you followed (including collaboration and research), and the measurable impact of your work. Use clear headings and concise descriptions.
• Highlight Process: Show, don't just tell, your process. Include wireframes, early drafts, style guide contributions, or user feedback examples where relevant.
• Focus on Impact: Quantify your achievements whenever possible (e.g., "reduced user errors by X%", "improved task completion rate by Y%", "increased engagement with feature Z").
• Demonstrate Tone & Voice: Ensure your portfolio itself reflects a clear, concise, and engaging tone, mirroring the Wix brand voice.

Challenge Preparation:

• Understand Wix: Research Wix's products, target audience, and brand voice. Familiarize yourself with their website and user experience.
• Practice Clarity: Work on exercises that require you to simplify complex information and create intuitive microcopy for common user flows.
• Think Locally: Be prepared to discuss how you would approach localization and consider cultural nuances in your writing.
• AI Integration: Consider how you would leverage AI tools to improve efficiency, conduct research, or generate content variations, and be ready to discuss your perspective.

📝 Enhancement Note: The interview process for a UX Writer role typically involves a strong emphasis on portfolio review and practical application of writing skills. Candidates should be prepared to articulate their process, demonstrate their collaborative abilities, and show how their content drives user success and business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Familiarity with CMS platforms for managing and publishing website content.
• Design and Prototyping Tools: Experience with tools like Figma, Sketch, Adobe XD, or InVision for reviewing designs and collaborating on UI elements.
• Project Management Software: Proficiency in tools like Jira, Asana, Trello, or Monday.com for managing tasks, workflows, and project timelines.
• Collaboration Platforms: Expertise in using communication tools like Slack, Microsoft Teams, or Google Workspace for team communication and collaboration.

Analytics & Reporting:

• Web Analytics Tools: Experience with Google Analytics or similar platforms to understand user behavior and content performance.
• User Feedback Platforms: Familiarity with tools for collecting and analyzing user feedback (e.g., surveys, feedback widgets).

CRM & Automation:

• While not directly a CRM role, understanding how UX content integrates with CRM data and marketing automation workflows can be beneficial for a holistic view.

📝 Enhancement Note: While specific tools aren't listed for the UX Writer role itself, proficiency in design collaboration tools and project management software is essential for working within product teams. Familiarity with content management systems and analytics tools will aid in understanding content performance and workflows. The mention of AI tools in qualifications suggests potential use of AI-powered writing assistants or research tools.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs through clear and helpful content. This translates to prioritizing user success in all communication.
• Collaboration: A strong emphasis on working effectively with cross-functional teams, valuing diverse perspectives, and contributing to a shared goal.
• Clarity & Simplicity: A dedication to making complex information accessible and easy to understand, ensuring users can navigate products with confidence.
• Innovation: An openness to exploring new tools, methodologies, and approaches to content creation, including the integration of AI and continuous process improvement.
• Quality & Consistency: A commitment to maintaining high standards of writing, adhering to brand voice, and ensuring a consistent user experience across all touchpoints.

Collaboration Style:

• Partnership: Working closely with product teams as an integrated member, not just a service provider.
• Feedback-Driven: Actively seeking and providing constructive feedback to enhance content and processes.
• Knowledge Sharing: Participating in team discussions, sharing insights, and contributing to the collective knowledge base of the Writers Guild.
• Proactive Communication: Keeping stakeholders informed of progress, challenges, and decisions related to content.

📝 Enhancement Note: Wix's culture values a proactive, collaborative, and user-focused approach. The Writers Guild likely fosters a community of practice where writers support each other and collectively uphold content standards while innovating in their craft.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Effectively managing a diverse workload with competing priorities and tight deadlines within a fast-paced product development environment.
• Maintaining Brand Consistency: Ensuring a uniform tone of voice and style across a wide range of products and user touchpoints, especially with a large global user base.
• Integrating AI: Effectively leveraging AI tools in the content workflow while maintaining human oversight, creativity, and ethical considerations.
• Localization Complexity: Adapting content for a global audience, considering cultural nuances, linguistic variations, and efficient translation processes.

Learning & Development Opportunities:

• Advanced UX Writing Techniques: Deepen expertise in microcopy, error messaging, onboarding flows, and accessibility best practices.
• Content Strategy & Operations: Develop skills in content modeling, information architecture, and managing large-scale content systems.
• AI in Content: Gain hands-on experience with emerging AI writing tools and explore their application in content creation and optimization.
• Cross-Functional Exposure: Learn from Product Managers, UX Designers, and Engineers, broadening understanding of the product development lifecycle.
• Global Content Management: Develop expertise in internationalization, localization strategies, and managing content for diverse markets.

📝 Enhancement Note: The challenges in this role are typical of a growing tech company with a global reach, requiring adaptability and strong organizational skills. The growth opportunities are substantial, offering paths to specialization, leadership, and skill development in cutting-edge areas like AI and global content strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to advocate for a specific content decision with a product team. What was the outcome?" (Focus on communication, persuasion, and user-centric reasoning.)
• "How do you approach researching and understanding user needs to inform your UX writing?" (Highlight methods like user interviews, surveys, analytics, and competitive analysis.)
• "Walk me through your process for creating UX copy for a new feature, from initial wireframes to final implementation." (Emphasize collaboration, iteration, and attention to detail.)
• "How do you ensure consistency in tone and voice across different product areas or platforms?" (Discuss style guides, glossaries, and collaboration with other writers/teams.)
• "What are your thoughts on using AI in UX writing, and how would you integrate it into your workflow?" (Be prepared to discuss benefits, limitations, and ethical considerations.)

Company & Culture Questions:

• "What do you know about Wix and our mission to empower users online?" (Show you've done your research.)
• "How do you handle constructive feedback on your writing, especially if it differs from your initial approach?" (Demonstrate openness to feedback and a collaborative spirit.)
• "What aspects of Wix's product or user experience particularly resonate with you?" (Connect your passion to the company's offerings.)

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, present a clear narrative: Problem -> Your Solution (Content) -> Process -> Impact.
• Visual Aids: Use screenshots, mockups, or short video clips to illustrate your copy in context.
• Highlight Collaboration: Mention the teams or individuals you worked with and the nature of your collaboration.
• Quantify Impact: Use metrics where possible to demonstrate the effectiveness of your content. If metrics aren't available, discuss the qualitative improvements or intended user benefits.
• Be Ready for Questions: Anticipate questions about your choices, process, and challenges encountered in each project.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of UX principles, a collaborative mindset, and the ability to articulate the impact of content. Be ready to discuss your process, handle feedback gracefully, and showcase your passion for creating user-centered experiences.

📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the provided link on the Wix careers portal.
• Portfolio Customization: Ensure your portfolio is easily accessible (e.g., a link to your website or a well-organized PDF) and specifically highlights UX writing projects demonstrating clear impact and collaboration. Tailor the selection and descriptions to align with Wix's product offerings and user base.
• Resume Optimization: Update your resume to clearly emphasize your UX writing experience, key responsibilities, relevant skills (especially collaboration, AI tools, and localization), and quantifiable achievements. Use keywords from the job description naturally.
• Interview Preparation: Practice articulating your UX writing process, discussing your portfolio projects in detail, and preparing thoughtful answers to common behavioral and situational interview questions. Research Wix's products and brand voice thoroughly.
• Company Research: Familiarize yourself with Wix's mission, values, and recent product developments. Understand their target audience and the types of content they produce across their platform.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.