UX Writer

📍 Job Overview

Job Title: UX Writer Company: SKELAR (Howly) Location: Kyiv, Ukraine Job Type: FULL_TIME Category: Content & Communications Operations Date Posted: July 14, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Remote OK

🚀 Role Summary

• Crafting user-centric copy for digital products to enhance user experience and drive engagement.
• Developing and maintaining brand voice and style guidelines to ensure consistency across all product touchpoints.
• Collaborating with cross-functional teams, including designers and product managers, to translate user needs into clear and effective content.
• Conducting user research, surveys, and testing to gather insights and inform content strategy.
• Optimizing marketing and transactional content to improve conversion rates and achieve business objectives.

📝 Enhancement Note: While the provided description focuses on UX Writing, the core responsibilities and tools mentioned (copywriting, marketing ads, conversion rates, ChatGPT, DeepL, Reverso, Grammarly) indicate a hybrid role that bridges UX Writing with content strategy and performance marketing copywriting. This role requires a strong understanding of user journey optimization and data-driven content creation within a product development lifecycle.

📈 Primary Responsibilities

• Write clear, concise, and engaging user interface (UI) copy for all Howly products, adhering to established UX principles and best practices.
• Develop and maintain a consistent brand voice and tone of voice (TOV) guidelines, ensuring all content reflects the company's identity and user expectations.
• Create compelling marketing copy for ads, landing pages, and other growth initiatives to improve conversion rates and drive user acquisition.
• Craft effective transactional and marketing emails, ensuring alignment with brand messaging and user engagement strategies.
• Conduct user research, including surveys, user testing, and interviews, to gather qualitative and quantitative data that informs content decisions and identifies areas for improvement.
• Collaborate closely with UX/UI designers, product managers, and developers throughout the product development lifecycle to ensure seamless integration of content and user experience.
• Review and edit content created by other team members or external sources to ensure quality, accuracy, and adherence to style guides.
• Prioritize and manage multiple writing projects simultaneously, meeting deadlines and delivering high-quality output in a fast-paced environment.
• Contribute to the continuous improvement of content processes and workflows, identifying opportunities for efficiency and innovation.

📝 Enhancement Note: The responsibilities suggest a proactive role in content strategy, not just execution. The emphasis on user testing, conversion rates, and cross-functional collaboration implies that the UX Writer will be instrumental in shaping product messaging and user journeys, directly impacting business outcomes.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in English, Communications, Journalism, Marketing, Linguistics, or a related field is preferred.
• Equivalent practical experience in UX writing or content creation will also be considered.

Experience:

• Minimum of 2 years of professional experience in UX Writing, Copywriting, Creative Writing, or a similar content-focused role.
• Proven track record of creating user-centered content for digital products and interfaces.
• Experience working collaboratively with UX/UI designers, product managers, and engineering teams.

Required Skills:

• English Proficiency: C1 level or higher, demonstrating exceptional written and verbal communication skills.
• UX Writing: Deep understanding of user interface writing principles, microcopy, and content design best practices.
• Copywriting: Proven ability to write persuasive, engaging, and conversion-focused marketing and advertising copy.
• Content Strategy: Familiarity with developing and applying tone of voice and style guidelines.
• User Research: Experience in conducting user surveys, usability testing, and analyzing user feedback.
• Collaboration: Excellent interpersonal and teamwork skills for effective cross-functional collaboration.
• Communication: Strong ability to articulate content decisions and rationale to stakeholders.
• Adaptability: Ability to quickly learn new tools, concepts, and adapt to changing project requirements.
• Attention to Detail: Meticulous approach to writing, editing, and proofreading.
• Responsibility: Commitment to delivering high-quality work and meeting project deadlines.

Preferred Skills:

• Experience with A/B testing copy variations to optimize performance.
• Familiarity with content management systems (CMS) and their impact on UX writing.
• Understanding of localization and internationalization considerations for content.
• Experience in a venture builder or fast-paced startup environment.
• Knowledge of SEO principles as they apply to content creation.

📝 Enhancement Note: The requirement for C1 English proficiency is critical for this role, as the company operates globally. The blend of UX writing and copywriting skills suggests a need for a versatile writer capable of both enhancing user experience and driving business results through persuasive language.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating UX writing expertise across different product types or features.
• Include examples of UI copy, microcopy, onboarding flows, error messages, and button labels.
• Provide case studies that detail the problem, your approach, the content you created, and the measurable impact or results (e.g., improved conversion rates, reduced support tickets, increased user engagement).
• Demonstrate your ability to adhere to and develop tone of voice and style guidelines.
• Include examples of marketing copy or conversion-focused content to showcase versatility.

Process Documentation:

• Be prepared to discuss your process for researching user needs, collaborating with design and product teams, and iterating on content based on feedback and data.
• Show examples of how you've used user testing or A/B testing results to refine copy.
• Highlight your approach to managing content across multiple products or features.
• Illustrate how you ensure consistency in voice and tone across different platforms and touchpoints.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should focus on demonstrating not just writing skill, but also strategic thinking, problem-solving abilities, and the impact of their work on user experience and business metrics. Case studies with quantifiable results will be highly valued.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Mid-Level UX Writer in Kyiv, Ukraine, with C1 English proficiency and 2+ years of experience, the estimated salary range is approximately 35,000 - 60,000 UAH per month. This is contingent upon the candidate's specific experience, skills, and performance during the interview process.

Benefits:

• Health Insurance: Comprehensive health insurance coverage.
• Mental Health Program: Support for mental well-being through a dedicated program.
• Education Reimbursement: Financial assistance for professional development, including training, courses, and conference attendance.
• Free Workouts: Access to corporate coaches and fitness activities.
• Office Breakfasts and Lunches: Provided meals at the office, fostering a collaborative and convenient work environment.
• Professional Clubs: Internal communities for marketing, development, finance, recruiting, etc., promoting knowledge sharing and networking.

Working Hours:

• Standard full-time working hours, with flexibility to accommodate different working styles and potential remote collaboration needs. The company culture emphasizes efficiency and results over strict adherence to traditional office hours.

📝 Enhancement Note: The salary estimate is based on general market data for IT roles in Ukraine. Actual compensation may vary. The comprehensive benefits package highlights the company's commitment to employee well-being and professional growth, which are attractive factors for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Building, IT Services, Product Development Company Size: 300+ employees (within SKELAR and its portfolio companies like Howly). This size indicates a well-established but still agile organization with structured processes and a significant market presence. Founded: SKELAR was founded around 2020, and Howly has grown rapidly within 4 years. This suggests a dynamic, growth-oriented environment with a focus on launching and scaling successful tech businesses.

Team Structure:

• The UX Writer will likely be part of a product team within Howly, working closely with Product Managers, UX/UI Designers, and potentially other content specialists or marketers.
• The role involves significant cross-functional collaboration, indicating a team-oriented environment where communication and shared goals are prioritized.
• Reporting lines are likely to be within the product or marketing department, with clear channels for feedback and project assignment.

Methodology:

• Data-Driven Decisions: The company emphasizes building products according to venture capital guidelines and focuses on user needs and market success, suggesting a data-informed approach to product development and content creation.
• Agile & Lean Principles: The mention of a "startup mindset" and "without unnecessary bureaucracy" implies an agile workflow focused on rapid iteration, testing, and continuous improvement.
• User-Centricity: Building products for global users and focusing on user experience highlights a strong commitment to understanding and serving customer needs.

Company Website: https://skelar.tech/

📝 Enhancement Note: SKELAR's venture builder model means the UX Writer will be part of a dynamic ecosystem, potentially contributing to multiple products or gaining exposure to various business models. The culture is described as intelligent, determined, and value-driven, with a focus on action and tangible results.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level position, requiring independent contribution and collaboration, but not yet senior leadership. The role offers a solid foundation in UX writing and content strategy within a growing tech company.

Reporting Structure: The UX Writer will likely report to a Product Lead, Head of Content, or a Senior Marketing Manager, depending on the specific team structure within Howly. This provides exposure to strategic decision-making and project prioritization.

Operations Impact: The UX Writer's work directly impacts user engagement, product usability, conversion rates, and overall customer satisfaction. By crafting clear and effective copy, they contribute to the product's success and, by extension, the company's revenue growth and market positioning.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX writing, content strategy, localization, or delve into conversion rate optimization (CRO) copywriting.
• Leadership Potential: Progress to a Senior UX Writer or Content Lead role, mentoring junior writers and shaping content strategy for new products.
• Cross-Functional Exposure: Gain experience in product management, marketing, and user research, broadening career horizons within the tech industry.
• Industry Knowledge: Develop a strong understanding of the venture builder model and the nuances of building successful global IT companies.

📝 Enhancement Note: The opportunity to work within a venture builder like SKELAR offers unique growth potential, allowing individuals to impact multiple products and learn diverse business strategies. The company's rapid growth suggests ample opportunities for advancement and increased responsibility.

🌐 Work Environment

Office Type: The description mentions "Office breakfasts and lunches," implying a physical office presence. However, "Remote OK" is also specified, suggesting a hybrid or flexible work model. Office Location(s): Kyiv, Ukraine.

Workspace Context:

• Collaborative Environment: The company culture emphasizes meaningful collaboration and a team that "truly cares about... how we work... who we work with." This suggests an open and supportive workspace.
• Tools & Technology: Access to modern tools like Figma, ChatGPT, DeepL, Reverso, Grammarly, and Adobe Creative Suite is provided, facilitating efficient and high-quality work.
• Team Interaction: Opportunities for interaction with diverse, engaged, and smart colleagues who value clarity and efficiency.

Work Schedule: While full-time, the culture promotes flexibility and efficiency, suggesting that the focus is on output and results rather than strict hours. This allows for effective management of writing tasks and collaboration across different time zones if needed.

📝 Enhancement Note: The "Remote OK" status is a significant factor, offering flexibility. However, the mention of office amenities suggests that on-site collaboration might also be encouraged or available. Candidates should clarify expectations regarding remote work and office presence during the interview process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and cultural fit.
• Skills Assessment/Test: Likely to involve a writing test or a case study focused on UX writing challenges, demonstrating ability to apply principles and tools.
• Interviews with Hiring Team: Discussions with Product Managers, Designers, and potentially other stakeholders to evaluate collaboration skills, strategic thinking, and cultural alignment.
• Final Interview: Possibly with a senior leader to discuss career aspirations and overall fit within the organization's vision.

Portfolio Review Tips:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by showcasing your best work. Use clear headings and concise descriptions for each project.
• Tell a Story: For each case study, explain the "why" behind your content decisions. What problem were you solving? What were the user needs? What was your process?
• Quantify Impact: Whenever possible, include metrics and results. Did your copy improve conversion rates by X%? Did it reduce user confusion or support tickets?
• Showcase Versatility: Include examples of different types of writing (UX copy, marketing copy, error messages, onboarding flows) to demonstrate your range.
• Highlight Collaboration: Mention who you worked with (designers, PMs) and how you collaborated to achieve the final product.

Challenge Preparation:

• Practice UX Writing Scenarios: Be ready to rewrite existing UI copy to improve clarity, conciseness, or user experience.
• Tone of Voice Application: Prepare to adapt your writing style to match a given brand voice or to help define one.
• Tool Proficiency: Be comfortable discussing how you use tools like Figma for content placement and collaboration, and Grammarly/DeepL for quality assurance.
• Conversion Focus: Understand how UX writing can directly impact conversion goals and be prepared to discuss strategies for optimizing copy for business outcomes.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their thought process and the impact of their work. Demonstrating a blend of creative writing talent and analytical problem-solving skills will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design collaboration, content placement, and prototyping.
• ChatGPT: For content ideation, drafting, and exploring different copy variations.
• DeepL / Reverso: For translation and ensuring accuracy, especially for a global product.
• Grammarly: For advanced grammar checking, style consistency, and proofreading.
• Google Suite: Standard for document creation, collaboration, and data management (Docs, Sheets, Slides).
• Adobe Creative Suite: Potentially for graphic design elements or working with visual assets.
• Jira: For project management, task tracking, and workflow coordination within development teams.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and content performance will be beneficial.

CRM & Automation:

• Understanding of CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools, while not primary, can provide context for transactional and marketing email copy.

📝 Enhancement Note: Proficiency with Figma and AI writing tools like ChatGPT is a strong indicator of a modern UX Writer's toolkit. Experience with project management tools like Jira is also vital for seamless integration into development workflows.

👥 Team Culture & Values

Operations Values:

• Intelligence & Determination: A commitment to smart problem-solving and persistent pursuit of goals.
• Shared Values: Emphasis on collective contribution and a sense of purpose in what is being built.
• Action-Oriented: A culture where ideas are translated into tangible actions and results ("no big words without action").
• Care & Engagement: Team members are invested in the product, the way they work, their colleagues, and the company's mission.
• Clarity & Depth: Valuing clear communication and meaningful contributions over superficial engagement.
• Efficiency & Flexibility: A balance between structured processes and adaptable, non-bureaucratic operations.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with designers, product managers, and developers, fostering a highly integrated team environment.
• Feedback Exchange: A culture that likely encourages constructive feedback to improve content and processes.
• Knowledge Sharing: Internal professional clubs and a focus on learning suggest a strong emphasis on sharing expertise and best practices across disciplines.

📝 Enhancement Note: The company culture appears to be a blend of startup agility and professional discipline, valuing both individual initiative and collective success. A candidate who thrives in a collaborative, results-driven, and intellectually stimulating environment will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX and Marketing Copy: Effectively switching between user-centric, functional copy and persuasive, conversion-driven marketing text.
• Global Audience Adaptation: Ensuring content resonates with a diverse international user base, considering cultural nuances and language variations.
• Rapid Iteration: Keeping pace with the fast-paced product development cycle and quickly adapting content based on user feedback and A/B testing results.
• Defining and Maintaining Brand Voice: Establishing and consistently applying a clear and compelling brand voice across all product touchpoints.

Learning & Development Opportunities:

• Specialized Training: Access to internal clubs and education reimbursement for courses in UX writing, content strategy, SEO, or related fields.
• Mentorship: Opportunities to learn from experienced professionals within the SKELAR ecosystem and Howly team.
• Exposure to Venture Building: Gaining insights into launching and scaling tech businesses, offering a unique career development path.
• Tool Proficiency: Mastering advanced features of modern content and design tools.

📝 Enhancement Note: The challenges presented are typical for growth-stage tech companies and offer significant opportunities for professional development. The company's investment in employee growth suggests a supportive environment for skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to write copy for a complex feature or a challenging user flow. What was your process, and what was the outcome?" (Focus on process, problem-solving, and impact.)
• "How do you approach defining and maintaining a consistent tone of voice across different product features and marketing materials?" (Highlight your understanding of brand consistency and style guides.)
• "Imagine we need to improve the conversion rate on a specific onboarding step. What content strategies would you explore, and how would you measure success?" (Demonstrate your conversion-focused mindset and analytical approach.)

Company & Culture Questions:

• "What do you know about SKELAR and Howly, and why are you interested in working here?" (Research the company's mission, products, and venture builder model.)
• "How do you collaborate with designers and product managers? Describe a successful collaboration and any challenges you faced." (Emphasize teamwork, communication, and problem-solving in a cross-functional setting.)
• "How do you ensure your work aligns with business objectives and contributes to overall company growth?" (Connect your UX writing efforts to tangible business outcomes like conversion, retention, or user satisfaction.)

Portfolio Presentation Strategy:

• Concise Project Overviews: Briefly introduce each project, its goals, and your role.
• Focus on Process & Rationale: For each piece of copy, explain why you wrote it that way. Discuss user needs, design constraints, and business goals.
• Highlight Impact: Use data and metrics to showcase the effectiveness of your copy. If exact metrics aren't available, discuss expected outcomes or qualitative feedback.
• Showcase Tool Usage: Explain how you used tools like Figma for integration or ChatGPT for ideation, demonstrating your technical capabilities.
• Be Prepared for Edits: You might be asked to make live edits to existing copy on the spot, so be ready to demonstrate your ability to adapt and refine.

📝 Enhancement Note: Prepare to discuss your experience with AI tools and how you leverage them responsibly in your workflow. Candidates should also be ready to articulate how their writing contributes to the company's overall GTM strategy and revenue generation goals.

📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the provided Breezy HR link.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating UX writing for global audiences, conversion optimization, and collaboration with design/product teams. Ensure case studies clearly articulate your process and impact.
• Resume Optimization: Update your resume to emphasize UX writing, copywriting, user research, and proficiency with the mentioned tools (Figma, ChatGPT, Grammarly, etc.). Quantify achievements wherever possible.
• Interview Preparation: Practice articulating your thought process for UX writing decisions, prepare specific examples of your work, and research SKELAR/Howly's products and company culture.
• Company Research: Understand SKELAR's venture builder model and Howly's specific product offerings. Familiarize yourself with their brand voice and target audience to tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.