UX Visual Designer

📍 Job Overview

Job Title: UX Visual Designer
Company: Pure Storage
Location: Santa Clara, California, United States
Job Type: Full-time
Category: Product Design / User Experience
Date Posted: 2025-09-29
Experience Level: Entry-level (0-2 years)
Remote Status: On-site

🚀 Role Summary

• This role is instrumental in driving the creation of simplified and intuitive user experiences for Pure Storage's product offerings, with a focus on e-commerce solutions and customer lifecycle management.
• You will be responsible for designing custom products that enhance core offerings and support the company's tool ecosystem, requiring a strong understanding of product definition and development lifecycles.
• The position demands close collaboration with product managers and cross-functional teams to deliver high-quality user interfaces from conception through product launch.
• A key aspect of this role involves active participation in stakeholder calls to understand their visions and facilitate adoption through optimized processes and tools, emphasizing effective communication and user advocacy.

📝 Enhancement Note: While the title is "UX Visual Designer," the description emphasizes a broader product design scope, including user research, user flows, and full lifecycle design, aligning more closely with a Product Designer role. The focus on e-commerce, customer lifecycle management, and custom product development within a tech ecosystem suggests a significant impact on business operations and revenue enablement.

📈 Primary Responsibilities

• Engage in exciting design projects as a member of the DTG Product team, contributing to initiatives such as summary dashboards, quoting processes, marketing presentations, and the analytics hub.
• Produce a comprehensive range of design deliverables, including storyboards, wireframes, user flows, interactive prototypes, and detailed high-fidelity visual specifications.
• Conduct user interviews and research to deeply understand problems, validate design approaches, and ensure alignment with product vision and stakeholder expectations.
• Collaborate closely with engineering and product teams to ensure pixel-perfect implementation of designs, meticulously accounting for all possible edge cases to elevate the overall product experience.
• Actively participate in stakeholder calls, translating their requirements into actionable design solutions and facilitating adoption through optimized user journeys and intuitive interfaces.

📝 Enhancement Note: The responsibilities highlight a hands-on design execution role, requiring the candidate to translate complex business needs (e.g., quoting processes, customer lifecycle management) into user-friendly interfaces. This implies a need for strong analytical skills to dissect business requirements and translate them into visual and interactive design solutions that support operational efficiency and customer engagement.

🎓 Skills & Qualifications

Education: Currently enrolled in a Product Design, Human-Computer Interaction, Graphic Design, or a related field degree-seeking program at the Bachelor's or Graduate level.

Experience: While an entry-level role, demonstrated experience through internships, academic projects, or personal work in product design is highly valued. Experience with design systems and enterprise/SaaS/cloud-based software design is a significant advantage.

Required Skills:

• Proficiency in Figma and other industry-standard software prototyping tools.
• Demonstrated experience with design systems, including understanding their principles and application.
• Strong skills in modern visual design, with a keen eye for aesthetics, layout, and typography.
• Excellent communication and presentation skills, essential for effectively conveying design rationale and process to team members and stakeholders.
• Strong interpersonal skills to effectively receive feedback from stakeholders and collaborate with talented individuals.
• Self-starter mentality with a growth mindset and a strong work ethic, capable of independent work and continuous learning.

Preferred Skills:

• Experience in designing for enterprise, SaaS, or cloud-based software environments.
• Familiarity with user research methodologies and the ability to translate research findings into design decisions.
• Understanding of agile development processes and how design integrates within them.
• Experience with A/B testing or other methods for validating design effectiveness.
• Knowledge of accessibility standards and best practices in UI design.

📝 Enhancement Note: The emphasis on current enrollment suggests this role may be an internship or a junior position targeting recent graduates or those nearing completion of their studies. The requirement for proficiency in Figma and design systems, coupled with strong visual design skills, indicates a need for a candidate who can contribute immediately to the team's visual output and adhere to established design standards.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 well-documented design projects that demonstrate the full design process, from problem identification to final solution.
• Projects should highlight your ability to conduct user research, define user flows, create wireframes, develop interactive prototypes, and produce high-fidelity visual designs.
• Include case studies that clearly articulate the problem statement, your role and contributions, design decisions made, challenges encountered, and the final outcome or impact.
• Demonstrate your understanding and application of design systems, showcasing how you've leveraged or contributed to them within your projects.

Process Documentation:

• For each project, clearly outline the design process followed, emphasizing user-centered methodologies and iterative design approaches.
• Detail how user feedback and stakeholder input were incorporated throughout the design lifecycle.
• Provide examples of how you translated complex requirements into intuitive and efficient user interfaces, demonstrating problem-solving skills.
• Showcase your ability to deliver pixel-perfect visual specifications that engineering teams can readily implement.

📝 Enhancement Note: For an entry-level role, a portfolio should focus on demonstrated potential and understanding of the design process rather than solely on extensive professional experience. Projects from academic coursework, personal projects, or internships are acceptable and should clearly articulate the candidate's thought process and problem-solving abilities.

💵 Compensation & Benefits

Salary Range: $119,000 - $179,000 USD annually.

Benefits:

• Flexible Time Off: Encourages work-life balance and allows employees to take time off as needed.
• Wellness Resources: Support for employee health and well-being through various programs and resources.
• Company-Sponsored Team Events: Opportunities for team building and fostering a strong company culture.
• Potential for Incentive Pay and/or Equity: Additional compensation based on performance and company success.

Working Hours: The role is listed as full-time, typically implying a 40-hour work week. As an on-site position, adherence to standard office hours is expected, with potential for some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: The provided salary range is competitive for a UX Visual Designer role in Santa Clara, California, particularly for a company like Pure Storage. The range reflects potential for growth within the role or the possibility of hiring at different experience levels within the specified entry-level bracket. The benefits package is standard for a tech company, with an emphasis on work-life balance and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Data Storage Solutions. Pure Storage is a leader in transforming data storage, offering innovative solutions that reshape the industry. This context means the operations and design teams are likely focused on cutting-edge technology and enterprise-level solutions. Company Size: Large (as indicated by typical tech company structures and the breadth of operations discussed). This implies a structured environment with established processes, but also opportunities for impact within specific teams. Founded: Pure Storage was founded in 2009, indicating a company with established market presence and a history of innovation, likely past the startup phase and into a growth and optimization phase.

Team Structure:

• The candidate will be part of the DTG (Digital Transformation Group) Product team, working closely with product managers and cross-functional teams.
• This structure suggests a collaborative environment where design is integrated early in the product development lifecycle, working alongside business and technical stakeholders.
• Reporting likely falls within a design or product management hierarchy, with opportunities to interact with engineering, marketing, and sales operations teams.

Methodology:

• Emphasis on user-centered design, ensuring that end-user needs are paramount.
• Data-driven decision-making, leveraging insights from user research and analytics to validate design approaches.
• Agile methodologies are likely employed, requiring iterative design and close collaboration with development teams.
• Focus on delivering top-notch e-commerce solutions and customer lifecycle management, indicating a business-operations-centric approach to design.

Company Website: http://purestorage.com

📝 Enhancement Note: Pure Storage's reputation for innovation suggests a fast-paced and intellectually stimulating environment. The focus on digital transformation and enterprise solutions means the design work will likely address complex business problems and require a deep understanding of user needs within a corporate context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level (0-2 years experience), focusing on foundational UX/UI design skills and contributing to specific design projects. It's an opportunity to learn and grow within a structured design team.

Reporting Structure: The designer will likely report to a Design Manager or Lead within the DTG Product team, working collaboratively with Product Managers. This structure allows for mentorship and guidance while fostering independence on assigned tasks.

Operations Impact: While not directly in a traditional "operations" role, the UX Visual Designer's work directly impacts business operations by:

• Enhancing the efficiency and usability of e-commerce platforms and customer lifecycle management tools, potentially reducing support overhead and increasing conversion rates.
• Designing custom products and tools that streamline internal processes for sales, marketing, and product teams, thereby improving operational efficiency.
• Ensuring a seamless and intuitive user experience for Pure Storage's software and platforms, which is critical for customer retention and satisfaction in a competitive SaaS market.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas of UX/UI design, such as interaction design, visual design systems, or user research.
• Cross-functional Exposure: Learning to collaborate effectively with product management, engineering, and potentially marketing or sales operations to understand broader business objectives.
• Design System Contribution: Potential to contribute to or expand upon existing design systems, gaining experience in scalable design solutions.
• Progression to Mid-Level Designer: With successful performance and skill development, opportunities to advance to a mid-level UX Designer role with increased responsibility.

📝 Enhancement Note: The role serves as a critical stepping stone for aspiring designers. Its impact on operational efficiency and customer experience means that strong performance can lead to significant visibility and opportunities for advancement within Pure Storage's product and design organizations.

🌐 Work Environment

Office Type: Primarily an in-office environment, as stated in the job description. This suggests a traditional office setting designed for in-person collaboration.

Office Location(s): Santa Clara, California. This location places the role within a major tech hub, offering opportunities for networking and exposure to industry trends.

Workspace Context:

• Collaborative Environment: The emphasis on working closely with team members and stakeholders indicates a dynamic workspace that encourages interaction and idea sharing.
• Tools and Technology: Access to industry-standard design tools like Figma, along with company-specific platforms and software necessary for product development.
• Team Interaction: Frequent opportunities to engage with fellow designers, product managers, and engineers, fostering a team-oriented atmosphere focused on collective problem-solving.

Work Schedule: Standard full-time work schedule, expected to be on-site in Santa Clara. While specific hours aren't detailed, a typical 9-to-5 structure is assumed, with potential for project-driven flexibility. Adherence to company policies regarding attendance and leave is expected.

📝 Enhancement Note: The mandatory on-site presence suggests Pure Storage values in-person collaboration and team synergy for its design and product development processes. This environment is ideal for individuals who thrive on direct interaction and spontaneous ideation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and alignment with the role's requirements.
• Portfolio Presentation & Technical Interview: You will likely present your portfolio, discussing your design process, decision-making, and problem-solving skills for selected projects. Be prepared to answer technical questions related to UX/UI principles, Figma, and design systems.
• Cross-functional Interview: An interview with product managers and/or engineers to assess collaboration skills, understanding of product development, and ability to work within a team environment.
• Hiring Manager Interview: A final discussion with the hiring manager to evaluate cultural fit, career aspirations, and overall suitability for the team.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest projects that best showcase your skills relevant to this role (visual design, prototyping, design systems, user flows).
• Tell a Story: For each project, articulate the problem, your role, your process, key decisions, challenges, and the outcome. Focus on your thought process and how you arrived at your solutions.
• Highlight Process: Clearly demonstrate your understanding of the design process, from research to final implementation. Show iterations and explain why certain paths were chosen over others.
• Showcase Figma Proficiency: Be ready to walk through your Figma files, explaining your approach to components, auto-layout, prototyping, and collaboration features.
• Address Stakeholder Collaboration: Include examples or discuss how you've managed feedback from stakeholders and incorporated it into your designs.

Challenge Preparation:

• Design Exercise: You may be given a small design challenge or a take-home assignment to assess your practical design skills and approach to problem-solving within a limited scope. Focus on clarity, usability, and visual polish.
• Problem-Solving Scenarios: Be prepared for questions that test your ability to break down complex problems, think critically, and propose design solutions.
• Company Context: Research Pure Storage's products, target audience, and recent initiatives to tailor your responses and demonstrate genuine interest.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge indicates that Pure Storage values practical design skills and the ability to articulate design rationale. Candidates should prepare to not only show their work but also explain the "why" behind their design choices.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is a must.
• Prototyping Tools: Experience with other prototyping tools beyond Figma may be beneficial.
• Design Systems: Experience working with or contributing to design systems is highly valued.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts metrics (e.g., conversion rates, user engagement) is important. Familiarity with how data is used to inform design decisions is a plus.

CRM & Automation:

• Not directly applicable to this UX/UI role, but understanding how the design impacts user journeys within CRM or automated workflows could be an advantage.

📝 Enhancement Note: The explicit mention of Figma as a required tool indicates its central role in Pure Storage's design workflow. Candidates should be prepared to demonstrate advanced proficiency in Figma, including its collaborative features and prototyping capabilities.

👥 Team Culture & Values

Operations Values:

• Pure Innovation: Encourages critical thinking, embracing challenges, and pioneering new solutions. For designers, this means pushing creative boundaries and exploring novel user experience approaches.
• Pure Growth: Fosters personal and professional development, providing space and support for employees to grow alongside the company. Designers are expected to be eager learners and continuously improve their skills.
• Pure Team: Promotes a collaborative culture where individuals support each other and prioritize collective success over ego. Designers should be team players who contribute positively to group dynamics.
• User-Centricity: Implicitly, a strong value is placed on designing for the end-user, ensuring that solutions are intuitive, efficient, and meet user needs, which directly impacts business operations and customer satisfaction.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with product managers, engineers, and other stakeholders, requiring strong communication and the ability to translate between technical and design perspectives.
• Feedback Exchange: An environment where feedback is actively sought, given, and incorporated into the design process, leading to iterative improvements.
• Knowledge Sharing: Opportunities to share design insights, best practices, and learnings within the design team and broader product organization.

📝 Enhancement Note: Pure Storage's core values emphasize a proactive, collaborative, and growth-oriented culture. For a UX Visual Designer, this means being an active contributor, a lifelong learner, and a supportive team member who is comfortable with iterative processes and cross-functional teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively translating complex business requirements (e.g., e-commerce, customer lifecycle management, internal tools) into user-friendly designs that also drive business outcomes.
• Adhering to Design Systems: Maintaining consistency and quality across various projects while adhering to established design system guidelines, ensuring a cohesive user experience.
• Working in a Fast-Paced Environment: Adapting to rapid development cycles and evolving product roadmaps inherent in a leading tech company.
• Remote vs. On-site Collaboration: Navigating the dynamics of an on-site role within a potentially hybrid or distributed team structure, ensuring effective communication and collaboration.

Learning & Development Opportunities:

• Mentorship: Opportunities to learn from experienced designers and product managers within the DTG team.
• Skill Enhancement: Access to resources or training that support the development of advanced UX/UI skills, including new design tools and methodologies.
• Industry Exposure: Working on cutting-edge data storage technology provides exposure to complex technical challenges and enterprise-level design problems.
• Career Progression: A clear path for growth from an entry-level position to more senior design roles within Pure Storage.

📝 Enhancement Note: This role presents an excellent opportunity for an emerging designer to gain experience in a high-impact area of enterprise technology. The challenges are framed as opportunities for learning and development, aligning with Pure Storage's emphasis on growth.

💡 Interview Preparation

Strategy Questions:

• Design Process: Be prepared to walk through your design process for a project in your portfolio, explaining your approach to user research, problem definition, ideation, prototyping, and testing. Focus on how you made decisions.
• Figma & Tools: Discuss your proficiency with Figma. Be ready to explain how you utilize its features for prototyping, component libraries, and collaboration.
• Design Systems: Explain your understanding of design systems and how you've applied them in your work. Discuss the benefits of using design systems.
• Problem Solving: Prepare to discuss how you approach solving complex design problems, using examples from your portfolio.

Company & Culture Questions:

• Pure Storage Understanding: Research Pure Storage's products, mission, and values. Be ready to articulate why you are interested in working for them and how your skills align with their culture.
• Collaboration: Discuss your experience working in teams, collaborating with product managers and engineers. Provide examples of successful collaborations.
• Growth Mindset: Share how you approach learning new skills and receiving feedback.

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio presentation logically, typically by project. Start with the problem, your role, your process, key design decisions, and the outcome.
• Focus on Impact: Wherever possible, quantify the impact of your designs. If direct metrics aren't available, discuss the intended impact and how you would measure success.
• Be Concise: Stick to the key points and avoid getting bogged down in excessive detail. Aim for clarity and impactful storytelling.
• Engage Your Audience: Make it a conversation. Be ready to answer questions at any point and encourage interaction.
• Show, Don't Just Tell: Use visuals effectively. Walk through prototypes, show user flows, and highlight key UI elements.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design thinking. Preparation should focus on clearly communicating your process, rationale, and collaborative capabilities, demonstrating how you can contribute to Pure Storage's product goals.

📌 Application Steps

To apply for this UX Visual Designer position:

• Submit your application through the provided Greenhouse link on the Pure Storage careers page.
• Portfolio Customization: Tailor your portfolio to highlight projects that best showcase your visual design skills, Figma proficiency, experience with design systems, and understanding of user flows and prototyping.
• Resume Optimization: Ensure your resume clearly states your current educational pursuit, relevant skills (Figma, design systems, visual design), and any internship or project experience that aligns with the role's requirements. Use keywords from the job description.
• Prepare Your Presentation: Practice presenting 2-3 of your strongest portfolio projects, focusing on articulating your design process, decision-making, and problem-solving approach. Be ready to discuss your role and the impact of your work.
• Research Pure Storage: Understand the company's mission, products (especially their UI/UX if possible), and core values. Prepare thoughtful questions about the team, projects, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions for a UX Visual Designer role. All details should be verified directly with Pure Storage during the application and interview process.