UX Strategist (Contract) - North America

📍 Job Overview

Job Title: UX Strategist (Contract)

Company: Anatta Design

Location: Charleston, South Carolina, United States

Job Type: CONTRACTOR

Category: UX Strategy & Digital Optimization

Date Posted: March 25, 2026

Experience Level: Mid-Senior Level (5-8+ years)

Remote Status: On-site (Charleston, SC)

🚀 Role Summary

• Lead data-driven optimization initiatives for a portfolio of eCommerce clients, focusing on translating complex performance data into actionable growth strategies.

• Drive measurable business impact by identifying high-impact opportunities across the customer journey, connecting user behavior to key business outcomes like revenue, LTV, and retention.

• Own and execute A/B testing programs, defining hypotheses, guiding cross-functional teams, and scaling successful experiments to maximize ROI.

• Develop and manage measurement strategies, including GA4 event architecture and funnel analysis, to ensure robust data collection and insightful reporting.

📝 Enhancement Note: While the job title is "UX Strategist," the core responsibilities and required skills emphasize a strong analytical and CRO (Conversion Rate Optimization) focus, with a significant emphasis on data analysis, experimentation, and driving tangible business outcomes for eCommerce clients. This role acts as a strategic operator at the intersection of UX, analytics, and business consulting, rather than a traditional UX designer. The "On-site" location requirement is noted, but given the contract nature, flexibility might be discussed.

📈 Primary Responsibilities

• Data-Driven Opportunity Identification: Analyze onsite performance data from platforms like Google Analytics (GA4), Shopify, heatmaps, and session recordings to pinpoint friction points, drop-offs, and key growth areas within the customer journey.

• Strategic Roadmap Development: Synthesize complex data into clear, prioritized optimization roadmaps, utilizing structured frameworks (e.g., impact vs. effort) to align with client business goals and balance short-term wins with long-term strategic initiatives.

• Experimentation Leadership: Design, execute, and analyze A/B tests and other experimentation initiatives across multiple clients, ensuring hypotheses are rooted in data and behavioral insights, and partnering with design/development teams for execution and scaling of winning solutions.

• Measurement Strategy & Funnel Analysis: Define and evolve comprehensive measurement frameworks, including custom event architecture, funnel tracking (landing page to purchase to retention), and KPI structures within GA4 and Shopify, identifying and addressing tracking gaps.

• Client Strategy & Advisory: Serve as a trusted strategic partner to clients, offering clear, data-backed recommendations for optimization decisions, and presenting performance narratives and insights in a compelling, business-focused manner.

• Cross-Functional Execution: Collaborate effectively with UX designers, UI developers, project managers, and other stakeholders to ensure strategic intent is maintained throughout the execution of optimization initiatives, driving alignment and high-quality outcomes.

• Performance Reporting & Narrative: Own the performance narrative for clients by translating data into actionable insights, explaining "what is happening," "why," and "what to do next," and creating/maintaining dashboards (GA4, Looker, etc.) to monitor performance and experiment impact.

📝 Enhancement Note: The primary responsibilities highlight a deep dive into eCommerce conversion funnels and the strategic application of data. The emphasis on "connecting onsite behavior to business outcomes" and "owning the performance narrative" signifies a role that is highly accountable for driving tangible revenue and customer lifecycle improvements, going beyond standard UX research.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in a related field such as Marketing, Business, Data Science, Human-Computer Interaction, or a related quantitative discipline is typically expected for roles of this nature.

Experience: 5-8+ years of progressive experience in UX, Conversion Rate Optimization (CRO), Product Analytics, Digital Strategy, or a closely related field, with a demonstrated history of driving measurable business impact.

Required Skills:

• Data Analysis & Interpretation: Proficient in analyzing large, complex datasets to identify trends, friction points, and growth opportunities.

• Google Analytics (GA4) Expertise: Deep understanding of GA4 event architecture, custom event design, funnel setup, goal tracking, and debugging tracking issues.

• Shopify Analytics: Strong experience with Shopify analytics and reporting capabilities to understand eCommerce performance.

• A/B Testing & Experimentation: Hands-on experience designing, executing, and analyzing A/B tests and other experimentation methodologies using platforms like Optimizely, Convert, VWO, or similar.

• CRO Principles: Solid grasp of Conversion Rate Optimization principles and best practices for eCommerce.

• Measurement Strategy: Ability to define and evolve measurement frameworks, KPIs, and tracking strategies aligned with business objectives.

• Strategic Thinking & Prioritization: Capacity to connect user behavior with business outcomes and build prioritized optimization roadmaps using data-backed frameworks.

• Client-Facing Communication: Exceptional ability to translate complex data into clear, compelling, and actionable narratives for clients and stakeholders.

• Storytelling with Data: Proven skill in presenting insights, performance, and recommendations in a business-focused, persuasive manner.

• Cross-Functional Collaboration: Experience working effectively with cross-functional teams (design, development, product) to drive execution.

Preferred Skills:

• eCommerce/DTC Experience: Prior experience in eCommerce, subscription models, or Direct-to-Consumer (DTC) brands.

• Advanced Analytics Tools: Familiarity with tools such as Hotjar, FullStory, Elevar, Looker, or BigQuery for deeper user behavior analysis and data visualization.

• UX Design/Product Strategy Background: A foundational understanding or background in UX design or product strategy to complement analytical skills.

• Subscription/SaaS Analytics: Experience with subscription model analytics, churn reduction, and LTV optimization.

📝 Enhancement Note: The "Requirements" section is heavily weighted towards analytical and CRO skills, with a specific emphasis on GA4 and A/B testing platforms. The distinction between required and preferred skills suggests that a strong analytical foundation with eCommerce experience is paramount, while exposure to additional tools and a design background would be advantageous. The "Nice to Have" section provides clear indicators of desired domain expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Optimization Impact: Showcase 2-3 detailed case studies demonstrating your ability to identify significant optimization opportunities, implement data-driven strategies, and achieve measurable improvements in key eCommerce metrics (e.g., conversion rate, average order value, LTV, retention).

• Data Analysis & Insight Generation Examples: Include examples of how you have analyzed complex datasets (e.g., GA4 reports, user behavior data) to uncover insights that informed strategic decisions and optimization roadmaps.

• Experimentation Design & Analysis: Present examples of A/B tests you have designed, including hypothesis formulation, experimental setup, and detailed analysis of results, highlighting the impact of winning variations.

• Measurement Strategy Documentation: Provide samples of measurement frameworks, KPI definitions, or funnel analysis reports you have created to track performance and guide optimization efforts.

• Prioritization Framework Application: Demonstrate how you have applied structured prioritization frameworks to balance competing optimization initiatives and focus on high-impact opportunities.

Process Documentation:

• Workflow Optimization Examples: Illustrate your process for identifying bottlenecks in the eCommerce customer journey and designing optimized workflows to improve user experience and conversion.

• Experimentation Process: Detail your systematic approach to the A/B testing lifecycle, from ideation and hypothesis generation to execution, analysis, and scaling.

• Data Synthesis & Reporting Process: Explain your methodology for transforming raw data into clear, concise, and actionable reports and narratives for stakeholders.

• Client Advisory Process: Outline your approach to consulting with clients, understanding their business objectives, and providing strategic recommendations backed by data.

📝 Enhancement Note: For a role focused on data-driven optimization and CRO, a portfolio is crucial. The emphasis should be on demonstrating tangible business impact, analytical rigor, and strategic thinking applied to eCommerce challenges. Candidates should be prepared to walk through their case studies, explaining their methodology, the data they used, the challenges they faced, and the quantifiable results achieved.

💵 Compensation & Benefits

Salary Range: $50 - $70 USD per hour.

Benefits: As a contract position, comprehensive benefits are typically not included. However, potential benefits may include:

• Flexible work arrangements (though this role is listed as on-site).

• Opportunity to work with a diverse portfolio of eCommerce clients.

• Exposure to cutting-edge optimization tools and methodologies.

• Potential for extended contract duration based on performance and client needs.

• Professional development opportunities through project work and exposure to Anatta Design's expertise.

Working Hours: This is a contract role, likely requiring approximately 40 hours per week to meet project demands and client service levels. The specific schedule may offer some flexibility, but adherence to client needs and project deadlines is paramount.

📝 Enhancement Note: The salary range of $50-$70 USD per hour is competitive for a contract UX Strategist/CRO specialist with 5-8+ years of experience in the US market, particularly in Charleston, SC. This range reflects a blend of analytical expertise, strategic thinking, and client-facing consulting skills. The benefits section is tailored to a contract role, highlighting opportunities rather than traditional employment benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing, UX Design, eCommerce Optimization, Business Consulting. Anatta Design operates within the digital transformation and performance marketing space, specializing in helping eCommerce businesses grow through data-driven strategies.

Company Size: Anatta Design is likely a mid-sized to growing agency, indicated by its focus on specialized roles and client portfolio management. This size typically allows for a collaborative environment where individual contributions are highly visible and impactful.

Founded: Specific founding date not provided, but Anatta Design appears to be an established agency with a clear specialization in performance-driven UX and optimization.

Team Structure:

• Operations Focus: The role sits within a team focused on client success and performance optimization, likely comprising other strategists, analysts, designers, and project managers.

• Cross-Functional Collaboration: Expect close collaboration with UX designers, UI developers, project managers, and client account leads.

• Reporting: The UX Strategist will likely report to a Senior Manager or Director of Strategy/Optimization, with direct client interaction and advisory responsibilities.

Methodology:

• Data-Centric Approach: Anatta Design emphasizes a data-first methodology, using analytics, experimentation, and user behavior data to drive all strategic recommendations.

• Outcome-Oriented: The focus is on delivering measurable business outcomes (revenue, LTV, retention) rather than just delivering design or analysis.

• Consultative Partnership: The agency aims to be a strategic partner to its clients, providing guidance and expertise to drive growth.

Company Website: https://anatta.io/

📝 Enhancement Note: Anatta Design positions itself as a performance-focused agency. The culture likely values analytical rigor, strategic thinking, proactive problem-solving, and a strong client-service orientation. For a UX Strategist, this means being comfortable translating data into business value and acting as a trusted advisor.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level, requiring significant independent work, strategic input, and client advisory capabilities. It's ideal for professionals who have moved beyond execution and are comfortable defining strategy and driving outcomes.

Reporting Structure: The UX Strategist will likely report to a leadership role within the strategy or optimization practice, such as a Director of Optimization or Head of Strategy. They will also work closely with Project Managers and directly with client stakeholders.

Operations Impact: The impact of this role is directly tied to client revenue growth, customer lifetime value enhancement, and retention improvement. Success is measured by the tangible business results achieved for eCommerce clients through data-driven optimization initiatives.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of eCommerce optimization, analytics, or experimentation.

• Client Management: Transition into roles with greater client ownership and strategic account management responsibilities.

• Leadership: Progress into senior strategy, team lead, or director-level positions within Anatta Design, mentoring junior strategists and shaping practice methodologies.

• Broader Skill Development: Gain exposure to diverse eCommerce business models and challenges, enhancing overall strategic consulting capabilities.

📝 Enhancement Note: As a contract role, direct "career progression" within Anatta Design might be less defined than a full-time position. However, success in this contract can lead to extensions, new projects, or strong references for future opportunities. The growth is primarily in skill refinement, strategic impact, and portfolio building.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Charleston, SC. This suggests a traditional office environment where collaboration with local team members and clients is prioritized.

Office Location(s): Charleston, South Carolina. This location offers a specific geographic base for the on-site work requirement.

Workspace Context:

• Collaborative Setting: On-site work implies an environment conducive to in-person brainstorming, team meetings, and direct collaboration with designers, developers, and project managers.

• Technology & Tools: Access to necessary analytics platforms (GA4, Shopify), experimentation tools, and potentially other UX/data visualization software will be provided or expected.

• Client Interaction: The role will involve significant interaction with clients, requiring professional presentation and communication skills.

Work Schedule: While the standard expectation is 40 hours/week, contract roles can sometimes offer a degree of flexibility. However, client needs and project deadlines will dictate the primary work schedule. Given the on-site requirement, standard business hours are most likely.

📝 Enhancement Note: The "On-site" requirement is a key differentiator. Candidates must be able to commit to working from the Charleston, SC location. This suggests a preference for in-person collaboration and team synergy, which can be beneficial for complex problem-solving and client relationship building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, experience, and alignment with the role's core requirements (e.g., GA4, A/B testing, eCommerce experience).

• Portfolio Presentation & Deep Dive: This is likely the most critical stage. Candidates will be asked to present a selection of their best work, focusing on case studies that demonstrate their ability to drive measurable business impact through data-driven optimization. Be prepared to discuss your process, methodologies, challenges, and quantifiable results.

• Skills Assessment/Case Study: A practical exercise or case study may be given to assess analytical skills, strategic thinking, and problem-solving abilities in a simulated client scenario. This could involve analyzing a dataset, proposing an optimization roadmap, or outlining an experimentation plan.

• Behavioral & Cultural Fit Interview: Discussions to assess communication style, client-facing skills, collaboration approach, and how you align with Anatta Design's values and work methodology.

• Final Interview/Offer: A final discussion with hiring leadership to confirm fit and extend an offer.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate quantifiable improvements in revenue, conversion rates, LTV, or retention. Use metrics and data to tell your story.

• Structure Your Narrative: For each case study, follow a clear story arc: the client's challenge, your approach (data analysis, hypothesis, strategy), the execution (experiment, implementation), the results, and key learnings.

• Highlight Your Process: Clearly articulate your methodology for data analysis, hypothesis generation, experimentation design, and roadmap prioritization.

• Showcase GA4 & A/B Testing: Ensure your portfolio prominently features examples where you leveraged GA4 for insights and A/B testing to drive optimization.

• Tailor to eCommerce: Emphasize your understanding of eCommerce funnels and specific metrics relevant to online retail.

• Be Ready for Questions: Anticipate deep dives into your analytical methods, decision-making process, and how you handle ambiguity or conflicting data.

Challenge Preparation:

• Data Interpretation: Practice analyzing sample eCommerce data (e.g., conversion funnels, user flow reports) and drawing actionable insights.

• Hypothesis Generation: Develop strong, testable hypotheses for common eCommerce scenarios (e.g., improving product page conversion, reducing cart abandonment).

• Prioritization Scenarios: Be prepared to prioritize a list of potential optimization initiatives based on provided impact/effort estimates or business goals.

• Client Communication: Practice articulating complex data-driven strategies in a clear, concise, and persuasive manner, as if presenting to a client.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to demonstrate tangible results and strategic thinking, particularly through their portfolio. Candidates should prepare to be interrogated on their data analysis methods and the direct business impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Google Analytics (GA4): Essential for deep analysis of website performance, user behavior, and conversion funnels. Expertise in custom event architecture, segmentation, and reporting is critical.

• Shopify Analytics: Necessary for understanding eCommerce-specific metrics, sales performance, product analytics, and customer behavior within the Shopify platform.

• A/B Testing Platforms: Proficiency with at least one major platform is required (e.g., Optimizely, Convert, Shoplift, VWO, Intelligems). Understanding statistical significance, experiment design, and result analysis is key.

Analytics & Reporting:

• Data Visualization Tools: Familiarity with tools like Looker is preferred for creating dashboards and presenting data insights.

• Heatmapping & Session Recording Tools: Experience with tools like Hotjar or FullStory is preferred to understand user behavior visually.

• Tracking Implementation Tools: Understanding of tools like Elevar for managing and debugging analytics tracking.

CRM & Automation:

• While not explicitly mentioned as primary tools, an understanding of how CRM data (e.g., customer segmentation, LTV) can inform optimization strategies is beneficial.

• Familiarity with marketing automation concepts related to customer journeys and retention could be advantageous.

📝 Enhancement Note: The technology stack is heavily skewed towards analytics and experimentation platforms crucial for eCommerce CRO. Candidates must demonstrate proficiency with GA4 and A/B testing tools, as these are central to the role's function. Experience with supplementary tools like Hotjar or Looker will differentiate candidates.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value is making decisions based on evidence and analytics, rather than assumptions.

• Client-Centricity: Prioritizing client success and delivering measurable business outcomes is paramount.

• Continuous Improvement: A commitment to ongoing learning, experimentation, and optimization to drive better results.

• Strategic Impact: Focusing on initiatives that have a significant, positive impact on business performance.

• Collaboration & Transparency: Working effectively with internal teams and clients, sharing insights and progress openly.

Collaboration Style:

• Consultative & Advisory: Working as a partner to clients, guiding them with expertise and data.

• Cross-Functional Integration: Seamlessly collaborating with designers, developers, and project managers to bring strategies to life.

• Proactive Communication: Regularly sharing insights, performance updates, and recommendations.

• Data-Informed Discourse: Engaging in discussions grounded in data and analytical reasoning.

📝 Enhancement Note: Anatta Design's values likely revolve around performance, data integrity, client partnership, and continuous improvement. Candidates should demonstrate an alignment with these principles, showing how they apply data to drive business growth and collaborate effectively to achieve client goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Data to Action: Effectively bridging the gap between complex data analysis and clear, actionable recommendations that clients understand and approve.

• Prioritization Across Clients: Managing multiple client projects simultaneously, each with unique goals, data sets, and optimization opportunities, requiring strong organizational and prioritization skills.

• Driving Buy-In: Influencing stakeholders and gaining buy-in for optimization initiatives, especially when they involve significant changes or investment.

• Measurement Gaps & Tracking Issues: Dealing with imperfect data collection or tracking issues that can hinder analysis and experimentation.

• Client Expectations Management: Balancing ambitious optimization goals with realistic timelines and potential outcomes.

Learning & Development Opportunities:

• Advanced Analytics & Experimentation Techniques: Deepen expertise in sophisticated data analysis and experimentation methodologies.

• eCommerce Domain Expertise: Gain extensive experience across various eCommerce niches, understanding diverse business models and customer behaviors.

• Client Consulting Skills: Hone skills in strategic advisory, stakeholder management, and presenting complex insights persuasively.

• Exposure to New Tools & Technologies: Work with a variety of analytics, CRO, and data visualization tools.

• Portfolio Building: Develop a robust portfolio of high-impact case studies that showcase significant business results.

📝 Enhancement Note: The challenges presented are typical for a CRO/UX Strategy role in an agency setting. Candidates should frame these challenges as opportunities for growth and demonstrate how they have successfully navigated similar situations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used GA4 data to identify a significant opportunity that led to a measurable increase in revenue or conversion rate for an eCommerce client." (Focus on your process, data points, hypothesis, and impact.)

• "Walk us through an A/B test you designed and executed. What was the hypothesis, how did you set it up, what were the results, and what did you learn?" (Emphasize statistical rigor, learning, and scaling.)

• "How do you prioritize optimization opportunities when faced with limited resources and multiple potential initiatives across different clients?" (Discuss prioritization frameworks, impact vs. effort, and strategic alignment.)

Company & Culture Questions:

• "Why are you interested in Anatta Design and this specific UX Strategist role?" (Research Anatta's website, case studies, and mission.)

• "How do you approach collaborating with UX designers and developers to implement optimization recommendations?" (Highlight communication, alignment, and ensuring strategic intent is maintained.)

Portfolio Presentation Strategy:

• Select High-Impact Case Studies: Choose 2-3 examples that showcase your most significant achievements in driving revenue, conversion, or LTV for eCommerce businesses.

• Quantify Everything: Use numbers, percentages, and clear metrics to demonstrate the impact of your work.

• Tell a Story: Structure your presentation around a narrative: challenge, your solution (data analysis, strategy, experiment), results, and learnings.

• Focus on Your Role: Clearly articulate your specific contributions and decision-making process.

• Be Prepared for Q&A: Anticipate detailed questions about your methodology, data sources, and reasoning.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating quantitative impact, strategic thinking, and a deep understanding of eCommerce optimization principles. Candidates must be ready to "show, don't just tell" through their portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided.

• Tailor Your Resume: Highlight keywords and experience directly relevant to UX strategy, CRO, data analysis, GA4, A/B testing, eCommerce, and client consulting. Quantify achievements wherever possible.

• Prepare Your Portfolio: Curate 2-3 of your strongest eCommerce optimization case studies that demonstrate measurable business impact. Ensure you can clearly articulate your process, insights, and results.

• Research Anatta Design: Understand their approach, client success stories, and values to tailor your responses and demonstrate genuine interest.

• Practice Your Presentation: Rehearse presenting your portfolio case studies, focusing on clarity, conciseness, and highlighting the business outcomes you’ve delivered.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.