UX Researcher

📍 Job Overview

Job Title: UX Researcher Company: Bitso Location: Latin America (Remote) Job Type: Full-Time Category: User Experience / Product Research Date Posted: 2025-11-18 Experience Level: 6+ Years Remote Status: Fully Remote

🚀 Role Summary

• Drive user understanding across multiple products and markets in Latin America by deeply analyzing user needs, motivations, and behaviors.
• Shape product strategy through robust qualitative and quantitative UX research, translating complex data into actionable insights that influence business decisions and product roadmaps.
• Partner closely with Product Managers, Designers, Data Scientists, and Business Stakeholders to identify and validate opportunities, and measure the impact of user experience initiatives.
• Operate with strategic autonomy, navigating ambiguity to deliver clear, evidence-based recommendations and championing a user-centric approach across the organization.

📝 Enhancement Note: While this role is listed as "UX Researcher," the description emphasizes its strategic impact on product direction and business decisions, aligning it closely with senior-level product strategy and insights roles within the operations domain. The focus on influencing roadmaps, OKRs, and prioritization highlights its integration into the broader Go-To-Market (GTM) and product development operations.

📈 Primary Responsibilities

• Lead end-to-end research projects, from defining research questions and designing methodologies to synthesizing findings and presenting strategic recommendations.
• Develop and execute comprehensive research plans that integrate qualitative (e.g., JTBD interviews, diary studies) and quantitative methods (e.g., surveys, behavioral analytics) to provide holistic user insights.
• Collaborate with cross-functional teams to align research objectives with product goals, OKRs, and strategic priorities, ensuring research directly informs roadmap development.
• Conduct in-depth user interviews, usability testing, concept validation, and other research activities to uncover user pain points, motivations, and behaviors across diverse Latin American markets.
• Synthesize behavioral, attitudinal, and market data to derive actionable insights, identify critical knowledge gaps, and communicate these effectively to stakeholders.
• Translate research findings into compelling narratives, strategic recommendations, and clear decision frameworks that drive product prioritization and design evolution.
• Measure and report on the quality of user experience using key UX metrics (e.g., SUS, NPS, CSAT, conversion rates) and perception indicators (trust, usability, clarity).
• Mentor and empower Product Managers and Designers to conduct lightweight, tactical research, thereby elevating the overall research maturity and user-centricity of the organization.
• Partner with Data Science teams to triangulate qualitative findings with quantitative behavioral data and key performance indicator (KPI) trends, ensuring a data-driven approach to product development.
• Manage and maintain research repositories to ensure insights are accessible and promote a culture of continuous learning and evidence-based decision-making throughout the product lifecycle.

📝 Enhancement Note: The responsibilities emphasize a senior-level researcher who not only executes studies but also strategically influences product direction, akin to a Product Operations or GTM Strategy role that leverages user insights for market advantage. The mention of "shaping product strategy" and "influencing prioritization" points to a high level of impact and autonomy.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's or Master's degree in a relevant field such as Human-Computer Interaction, Psychology, Sociology, Anthropology, or a related discipline is often preferred for senior research roles.

Experience: 6+ years of dedicated experience in UX or product research, with a demonstrated history of significantly influencing product direction and business decisions within fast-paced, high-impact environments. Experience in fintech, crypto, or consumer digital products is highly preferred.

Required Skills:

• Research Mastery: Profound understanding and practical application of a wide range of qualitative and quantitative research methodologies, including but not limited to: Jobs-to-be-Done (JTBD) interviews, usability testing, concept validation, diary studies, surveys, card sorting, and A/B testing.
• Strategic Thinking: Proven ability to design and lead end-to-end research initiatives that provide strategic clarity, identify new product opportunities, and effectively influence product prioritization.
• Cross-Functional Influence: Extensive experience collaborating effectively with Product Management, Design, Engineering, and Data Science teams to align research insights with product roadmaps and OKRs.
• Analytical Rigor: Expertise in synthesizing diverse data sources, including behavioral, attitudinal, and market data, to derive robust, actionable insights and pinpoint critical knowledge gaps.
• Communication Excellence: Exceptional ability to translate complex research data into compelling narratives, clear frameworks, and persuasive presentations that foster alignment and inspire action across various stakeholders.
• Fluency in English & Spanish: Excellent written and spoken communication skills in both English and Spanish are critical for effective collaboration with distributed, multicultural teams across Latin America.
• Autonomy & Leadership: Demonstrated capacity to operate independently, take ownership of research initiatives, mentor peers, and actively contribute to elevating the overall research quality and culture within an organization.

Preferred Skills:

• Experience within the fintech or cryptocurrency (crypto) industries, or with complex consumer digital products.
• Familiarity with data analysis tools and platforms such as Amplitude, Mixpanel, or similar for behavioral data analysis.
• Experience in managing research repositories and knowledge-sharing platforms.
• A strong portfolio showcasing clear impact from research, demonstrating how it shifted strategy, improved key metrics, or unlocked new business opportunities.
• Experience in mentoring junior researchers or cross-functional partners in research techniques.

📝 Enhancement Note: The emphasis on "6+ years" and "strategic autonomy" suggests this is a senior or lead-level position. The requirement for fluency in both English and Spanish is crucial for a role focused on Latin America and highlights the need for strong cross-cultural communication skills. The portfolio requirement is standard for UX roles but emphasizes demonstrating tangible business impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: Your portfolio must clearly showcase instances where your research directly influenced product strategy, led to significant metric improvements (e.g., conversion rates, engagement, user satisfaction), or unlocked new market opportunities.
• Methodological Diversity: Present a range of research projects that highlight your proficiency across various qualitative and quantitative methods, illustrating your ability to select the most appropriate approach for different research questions.
• End-to-End Process: Detail your involvement in the entire research lifecycle, from initial problem definition and research design through execution, synthesis, and the communication of actionable insights.
• Cross-Functional Collaboration: Include examples of how you partnered with Product Managers, Designers, and Data Scientists, demonstrating your ability to integrate research findings into their workflows and decision-making processes.
• Data Synthesis & Storytelling: Showcase your ability to synthesize diverse data points (behavioral, attitudinal, market) into cohesive insights and present them in a compelling narrative that drives understanding and action.

Process Documentation:

• Research Planning: Evidence of structured research planning, including clearly defined objectives, hypotheses, target participant profiles, and chosen methodologies tailored to specific product/business goals.
• Execution & Data Collection: Documentation of research execution, detailing how data was collected, any challenges encountered, and how ethical considerations and participant privacy were maintained.
• Synthesis & Insight Generation: Examples of how raw data was transformed into synthesized findings, including affinity mapping, thematic analysis, and the articulation of key user needs, pain points, and opportunities.
• Recommendation & Impact Tracking: Clear documentation of how research recommendations were communicated, how they influenced product decisions, and, where possible, how their impact was measured post-implementation.

📝 Enhancement Note: For UX research roles, especially senior ones, a portfolio is critical. The focus here is on demonstrating strategic impact and the ability to translate research into tangible business outcomes, which is highly valued in operations-focused roles that drive GTM strategy and product-market fit.

💵 Compensation & Benefits

Salary Range: As the salary is not specified, based on industry benchmarks for a Senior UX Researcher with 6+ years of experience, particularly in a remote-first, global tech company like Bitso operating in Latin America, a competitive range can be estimated.

• Estimated Range: USD $90,000 - $140,000 per year.
• Methodology: This estimate considers the experience level (6+ years), the strategic nature of the role (influencing product strategy), the remote-first nature (broader talent pool, competitive compensation), and the company's focus on crypto/fintech in Latin America, which often commands premium compensation for specialized talent. Regional cost of living and market rates across key Latin American tech hubs and global remote talent markets were factored in.

Benefits:

• Me Time Program: A unique program offering flexibility and personal time.
• Unlimited Paid Time Off: Empowers employees to manage their time effectively and maintain work-life balance.
• Remote-First Work Environment: Full flexibility to work from anywhere within an approved remote location.
• Employee Stock Option Program: Opportunity for ownership and participation in the company's growth.
• Zero Trading Fees: Access to proprietary trading tools and benefits.
• Extended Family Leave Policy: 4 months of leave for all birthing, non-birthing, and adopting parents.
• Premium Health, Dental, and Life Insurances: Comprehensive coverage provided in Mexico, Gibraltar, Colombia, USA, Brazil, and Argentina.
• Monthly Stipend: A flexible monthly allowance for personal development and well-being, including gym memberships, relaxation activities, sports equipment, cooking classes, books, and entertainment.

Working Hours: While not explicitly stated, a "Remote-First Work Environment" and the "Me Time Program" suggest a focus on outcomes and flexibility rather than strict 9-to-5 hours. However, standard full-time expectations are likely around 40 hours per week, with an emphasis on asynchronous communication and flexible scheduling to accommodate different time zones within Latin America.

📝 Enhancement Note: The listed benefits are exceptionally strong, particularly the unlimited PTO, stock options, and comprehensive stipend, indicating Bitso's commitment to employee well-being and long-term engagement. For a remote role, understanding the specific geographic limitations for insurance and stipends is crucial.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech), Cryptocurrency (Crypto). Bitso is a pioneer in the Latin American cryptocurrency ecosystem, aiming to make digital assets useful and accessible for financial inclusion. Company Size: While not explicitly stated in the raw data, Bitso is a significant player in the crypto space, implying a company size likely in the hundreds to over a thousand employees, indicating a growing, well-established scale-up environment. Founded: Bitso was founded in 2014, giving it a substantial history and experience within the rapidly evolving cryptocurrency market.

Team Structure:

• The UX Researcher reports to the Product Design Lead, indicating a close working relationship with the core design and product strategy functions.
• The role involves significant collaboration with Product Managers, Designers, Data Scientists, and Business Stakeholders, suggesting a matrixed or highly cross-functional team structure common in agile tech organizations.
• The emphasis on "strategic autonomy" and "mentoring peers" implies a structure that empowers senior individuals to lead initiatives and contribute to team growth, potentially within a broader Product or Design department.

Methodology:

• Data-Driven Insights: A strong reliance on both qualitative and quantitative data to understand user behavior, motivations, and pain points.
• User-Centric Product Development: A core philosophy of building products that people truly value, driven by deep customer empathy and intentionality.
• Agile & Iterative: The fast-paced nature of fintech and crypto suggests an agile development approach, where research findings are integrated iteratively into product roadmaps and designs.
• Cross-Functional Alignment: Emphasis on creating shared understanding and alignment across different departments through collaborative workshops and clear communication of insights.

Company Website: https://bitso.com/

📝 Enhancement Note: Bitso's mission-driven approach in the crypto space is a key cultural differentiator. The company values autonomy, a high sense of urgency, and exceptional skills, which are critical for navigating the dynamic and competitive fintech landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Researcher, indicating a high level of individual contribution and influence. It requires a proactive approach to identifying research needs, leading complex projects, and driving strategic decisions. The role is key in bridging user needs with business objectives, a core function within the GTM and Product Operations ecosystem.

Reporting Structure: The UX Researcher reports to the Product Design Lead. This structure places the role at the intersection of product strategy, design, and user understanding, allowing for direct input into product development processes and strategic planning.

Operations Impact: The primary impact of this role is on ensuring product-market fit and driving user adoption and satisfaction, which directly influences revenue growth and market share. By translating user insights into product improvements and strategic directions, the UX Researcher contributes significantly to Bitso's mission of making crypto useful and accessible, thereby driving business success. The role ensures that product development is grounded in real user needs, reducing the risk of building products that fail to resonate with the target market.

Growth Opportunities:

• Leadership in Research: Potential to grow into a Lead UX Researcher or Head of UX Research role, managing a team, defining research strategy for the entire organization, and establishing best practices.
• Product Strategy Specialization: Transition into a Product Strategy or Product Management role, leveraging deep user insights to define product vision and roadmaps.
• Cross-Functional Expertise: Develop broader expertise in GTM operations, data science collaboration, and market analysis, potentially moving into roles focused on growth operations or strategic insights.
• Mentorship & Advocacy: Continuously mentor designers and PMs, acting as a key advocate for user-centricity and research best practices across Bitso.
• Industry Influence: Contribute to the growing body of knowledge in UX research, particularly within the fintech and crypto sectors, by sharing insights and methodologies.

📝 Enhancement Note: The emphasis on "shaping product strategy" and "influencing prioritization" strongly suggests this role is viewed as a strategic partner, integral to the product development operations and GTM strategy, offering significant growth potential within Bitso or the broader fintech/crypto industry.

🌐 Work Environment

Office Type: Bitso operates on a "Remote-First" work environment. This means that remote work is the default mode of operation, with physical office spaces potentially existing for optional collaboration or specific regional needs, but not being mandatory for employees.

Office Location(s): While the role is designated for "Latin America," Bitso has a presence and offers benefits in specific countries like Mexico, Colombia, Brazil, and Argentina. The remote nature means employees can work from home or co-working spaces within these or other approved remote locations, adhering to local regulations.

Workspace Context:

• Flexibility & Autonomy: The remote-first model provides significant flexibility in managing one's workspace and daily schedule, emphasizing self-management and productivity.
• Technology & Tools: Employees can expect access to a robust suite of digital collaboration tools (e.g., Slack, Zoom, Notion/Confluence) and research platforms necessary for remote UX research.
• Collaborative Culture: Despite being remote, the emphasis on "intentional empathy" and cross-functional partnerships suggests a culture that actively fosters connection, knowledge sharing, and collaborative problem-solving through virtual channels.

Work Schedule: The "Remote-First" and "Me Time" programs indicate a flexible approach to working hours, focusing on asynchronous communication and results rather than strict adherence to a 9-to-5 schedule. While core working hours might exist for team meetings and critical syncs, employees are generally empowered to manage their time effectively to meet project deadlines and personal needs.

📝 Enhancement Note: The "Remote-First" aspect is a significant draw for many candidates, offering flexibility. The key for operations professionals is understanding how this translates into team syncs, collaboration cadences, and the availability of essential tools and support for remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, likely focusing on your years of experience, relevant industry background (fintech/crypto), and key research skills.
• Portfolio Presentation & Discussion: You will likely be asked to present a selection of your work, focusing on case studies that demonstrate your impact on product strategy and business outcomes. Be prepared to discuss your research process, methodologies, and the resulting insights and recommendations.
• Skills-Based Interview: Expect in-depth questions about your research methodologies, how you handle ambiguity, your approach to synthesizing qualitative and quantitative data, and your experience influencing cross-functional teams.
• Behavioral & Cultural Fit: Interviews will assess your alignment with Bitso's values (Mission-Driven, High Sense of Urgency, Exceptional Hard Skills, Self-Management) and your ability to thrive in a remote-first, fast-paced environment. Your fluency in English and Spanish will also be assessed.
• Final Interview: Potentially with senior leadership or a panel, to discuss strategic thinking, leadership potential, and overall fit for the role and company.

Portfolio Review Tips:

• Focus on Impact: Select 3-4 projects that best showcase how your research directly influenced product strategy, improved key metrics, or unlocked new opportunities. Quantify impact wherever possible.
• Tell a Story: For each case study, clearly articulate the problem, your research approach, the challenges you faced, your key insights, the recommendations you made, and the ultimate outcome.
• Showcase Methodological Breadth: Include examples that demonstrate your command of both qualitative and quantitative research techniques.
• Highlight Collaboration: Detail how you worked with Product Managers, Designers, and Data Scientists, and how you communicated your findings to ensure buy-in and action.
• Tailor to Bitso: If possible, frame your experience through the lens of Bitso's mission and market (fintech, crypto, Latin America).

Challenge Preparation:

• Research Design Exercise: You might be given a hypothetical product problem and asked to design a research plan to address it, including methodology, target users, and key questions.
• Data Synthesis Scenario: You could be presented with simulated research findings and asked to synthesize them into actionable insights and strategic recommendations.
• Stakeholder Communication: Prepare to articulate how you would present complex research findings to different stakeholders (e.g., Product Managers, executives) to drive alignment and decision-making. Focus on clear, concise, and impactful communication.

📝 Enhancement Note: The emphasis on portfolio impact and strategic influence is key. Candidates should be prepared to not just describe their work but to demonstrate how it directly contributed to business objectives, a critical aspect for operations-oriented roles.

🛠 Tools & Technology Stack

Primary Tools:

• UX Research Platforms: Tools for conducting user interviews, usability testing, and surveys. Examples may include UserTesting.com, Lookback, Maze, SurveyMonkey, Typeform, Qualtrics.
• Collaboration & Documentation: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), Notion, Confluence for communication, documentation, and knowledge sharing.
• Design & Prototyping Tools: Familiarity with tools used by designers such as Figma, Sketch, or Adobe XD can be beneficial for understanding design artifacts and collaborative workflows.

Analytics & Reporting:

• Behavioral Analytics: Experience with tools like Amplitude, Mixpanel, or Google Analytics is highly valuable for triangulating qualitative findings with quantitative user behavior data.
• Data Visualization & Reporting: Proficiency in tools like Tableau, Looker, or even advanced Excel/Google Sheets for creating dashboards and reports to communicate UX metrics and trends to stakeholders.

CRM & Automation:

• While not a primary focus for UX Research, an understanding of how CRM systems (e.g., Salesforce) and marketing automation platforms are used to segment users and track customer journeys can provide valuable context for research planning and data collection.

📝 Enhancement Note: For a UX Researcher role, proficiency in specific research tools is expected, but the ability to leverage behavioral analytics platforms (Amplitude, Mixpanel) is increasingly critical for roles that aim to quantify impact and integrate with data science. Understanding the broader tech stack helps demonstrate holistic product thinking.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong alignment with Bitso's mission to make crypto useful and drive financial inclusion in Latin America. Candidates should demonstrate passion for the crypto space and its potential.
• High Sense of Urgency: A commitment to acting quickly, improving processes, and accelerating progress. This translates to a proactive and results-oriented approach to research and problem-solving.
• Exceptional Hard Skills: A dedication to excellence in one's craft, with a focus on high-quality research execution, rigorous analysis, and impactful communication. Mediocrity is not accepted.
• Self-Management: The ability to work autonomously, manage one's own time and priorities effectively, and take ownership of professional development and career growth in a remote setting.
• Intentional Empathy: A core value that permeates Bitso's approach to customers and internal collaboration, emphasizing understanding diverse perspectives and fostering deep customer care.

Collaboration Style:

• Cross-Functional Integration: Proactive engagement with Product, Design, Data, and Business teams to ensure research is integrated into the product development lifecycle and informs strategic decisions.
• Evidence-Based Advocacy: Championing user needs and insights through clear, data-backed arguments, fostering a culture where decisions are made based on evidence rather than assumptions.
• Knowledge Sharing: Active participation in sharing research findings, methodologies, and insights to build collective understanding and empower others within the organization, particularly in mentoring designers and PMs in research.
• Remote-First Communication: Proficient in utilizing asynchronous and synchronous communication tools effectively to maintain strong working relationships and project momentum in a distributed team.

📝 Enhancement Note: Bitso's culture emphasizes high performance, mission alignment, and autonomy. For operations professionals, demonstrating how you embody these values through your work ethic, collaboration style, and commitment to the company's mission will be crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity in a Rapidly Evolving Market: The fintech and crypto space is dynamic. A key challenge will be conducting research that remains relevant and insightful amidst constant market shifts and technological advancements.
• Balancing Strategic & Tactical Research Needs: Effectively managing requests for both high-level strategic insights and more immediate, tactical user feedback to support ongoing product iterations.
• Driving Adoption of Research Insights: Ensuring that research findings are not just delivered, but actively understood, embraced, and acted upon by cross-functional teams, particularly in a fast-paced environment.
• Geographic & Cultural Nuances: Conducting research across diverse Latin American markets requires sensitivity to cultural differences, varying levels of digital literacy, and nuanced user behaviors.
• Measuring Long-Term Impact: Quantifying the full impact of UX research on business outcomes can be challenging, requiring strong analytical skills and collaboration with data teams.

Learning & Development Opportunities:

• Deep Dive into Fintech & Crypto: Gain unparalleled experience and expertise in the fast-growing cryptocurrency and fintech sectors.
• Strategic Influence & Product Leadership: Develop skills in shaping product strategy and influencing executive-level decisions, offering a clear path towards product leadership roles.
• Mentorship Programs: Opportunities to mentor junior team members and learn from experienced leaders within Bitso's Product and Design teams.
• Advanced Research Methodologies: Opportunities to explore and implement cutting-edge research techniques and tools, potentially contributing to the company's research playbook.
• Cross-Functional Skill Development: Enhance collaboration and communication skills by working closely with Data Science, Product Management, and Engineering, broadening your operational understanding.

📝 Enhancement Note: The challenges are typical for a senior role in a high-growth, complex industry. The growth opportunities highlight the potential for significant career advancement by leveraging this experience, particularly in product strategy and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your research significantly shifted a product strategy or influenced a major business decision. What was your process, and what was the outcome?" (Focus on your end-to-end approach, synthesis, and impact.)
• "How do you balance generative research (discovering needs) with evaluative research (testing solutions) when defining a product roadmap?" (Demonstrate strategic planning and methodological understanding.)
• "Imagine we're considering launching a new crypto-related feature in Mexico. Outline your research approach to validate this opportunity and inform its design." (Showcase your ability to design research plans for new initiatives.)

Company & Culture Questions:

• "What interests you about Bitso's mission and the crypto industry in Latin America?" (Connect your passion and values to the company's purpose.)
• "How do you embody 'High Sense of Urgency' and 'Self-Management' in your work, especially in a remote environment?" (Provide specific examples of your work ethic and autonomy.)
• "Describe a situation where you had to influence stakeholders who were resistant to user feedback. How did you handle it?" (Highlight your communication and persuasion skills.)

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly outline: Problem/Opportunity -> Your Role -> Research Questions -> Methodology -> Key Insights -> Recommendations -> Impact (quantified if possible).
• Visual Storytelling: Use visuals (screenshots, charts, personas) to make your presentation engaging and easy to understand.
• Focus on 'Why' and 'So What': Clearly articulate why you chose certain methods and so what the insights meant for the product and business.
• Be Ready for Deep Dives: Expect interviewers to probe into specific details of your process, your decision-making, and the data you used.
• Showcase Collaboration: Be prepared to discuss how you partnered with other teams and communicated your findings effectively.

📝 Enhancement Note: Interviewers will be looking for not just research skills, but strategic thinking, influence, and a clear understanding of how research drives business outcomes. Preparing specific examples that align with Bitso's values and market will be key.

📌 Application Steps

To apply for this UX Researcher position:

• Submit your application through the Bitso careers portal via the provided URL.
• Tailor Your Resume: Highlight your 6+ years of UX/Product research experience, emphasizing achievements in influencing product strategy and business decisions. Use keywords from the job description such as "qualitative," "quantitative," "user behavior," "strategic thinking," "cross-functional influence," and "fintech/crypto" where applicable.
• Curate Your Portfolio: Select 3-4 impactful case studies that best demonstrate your research process, methodologies, insights, and quantifiable business impact. Ensure your portfolio clearly showcases how your research has shaped product direction and driven success.
• Prepare Your Narrative: Practice articulating your experience and accomplishments, focusing on specific examples that align with Bitso's values (Mission-Driven, Urgency, Excellence, Self-Management) and the role's responsibilities. Be ready to discuss your research process and its outcomes in detail.
• Research Bitso: Understand Bitso's mission, products, target markets (especially in Latin America), and recent developments in the crypto space. This will help you tailor your responses and demonstrate your genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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