UX Lead

📍 Job Overview

Job Title: UX Lead Company: Kredivo Group Location: Jakarta, Indonesia Job Type: FULL_TIME Category: User Experience (UX) / Design Operations Date Posted: 2025-09-19 Experience Level: Mid-Senior Level (5-10 years) Remote Status: On-site

🚀 Role Summary

• This role is pivotal in defining and elevating the end-to-end product experience, acting as a strategic bridge between user needs, business objectives, and team development within a fast-paced fintech environment.
• Responsibilities include establishing clear UX success criteria and usability measures, championing user-centered design principles, and ensuring consistent quality across all product touchpoints.
• The UX Lead will steward a scalable design system and voice/tone guidelines, fostering efficiency and brand consistency across platforms.
• This position involves leading, mentoring, and growing a cross-disciplinary UX team, providing direct guidance, feedback, and fostering career development to enhance overall team performance and operational excellence.

📝 Enhancement Note: While this role is primarily in UX Design, its emphasis on defining success criteria, managing design systems, and influencing cross-functional collaboration positions it closely with Design Operations and GTM strategy, focusing on the operational efficiency and effectiveness of the design function.

📈 Primary Responsibilities

• Define UX Success Criteria: Partner with product management, engineering, and other key stakeholders to establish clear, measurable criteria for UX quality, usability, and overall product success.
• Track and Advocate for UX Standards: Implement systems and processes to monitor adherence to defined UX standards and usability benchmarks throughout the product development lifecycle, advocating for user needs in strategic decision-making.
• Design System Stewardship: Lead the development, maintenance, and evolution of a scalable and comprehensive design system, ensuring consistency, efficiency, and best practices across all digital products and platforms.
• Voice & Tone Governance: Collaborate closely with UX writers and content strategists to define, document, and govern voice and tone guidelines that align with brand personality, enhance usability, and support user comprehension.
• Lead and Mentor UX Team: Provide strong leadership, mentorship, and career development support to a cross-disciplinary team of UX designers and UX writers, fostering a collaborative and high-performing environment.
• Cross-Functional Collaboration: Work closely with Product Managers, Engineering Leads, and Marketing teams to champion user-centered design principles and ensure seamless alignment between UX strategy and overall business goals.
• Hands-on Design Contribution: Contribute directly to UX design and writing tasks when necessary, modeling best practices, setting quality benchmarks, and supporting the team during peak workloads.
• Process Improvement: Identify and implement improvements in UX workflows, tools, and methodologies to enhance team efficiency, quality of output, and speed of delivery.

📝 Enhancement Note: The responsibilities highlight a strong operational focus on process standardization (design systems, voice & tone), performance measurement (success criteria), and team enablement (mentorship), which are core tenets of Design Operations and contribute to broader GTM efficiency.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field; a Master's degree is a plus.
• Continuous learning in UX methodologies, design thinking, and leadership development is expected.

Experience:

• Minimum of 6 years of professional experience in User Experience (UX) design, with a proven track record of delivering impactful user-centered solutions.
• At least 1 year of experience in a formal leadership role, managing or mentoring designers and/or writers.
• Demonstrated experience in building, managing, or significantly contributing to a design system.
• Proven ability to shape and govern voice and tone guidelines in collaboration with content teams.
• Experience in the fintech or e-commerce industry is highly desirable, offering insights into user behavior and business drivers in these sectors.

Required Skills:

• User-Centered Design: Deep understanding and practical application of user-centered design principles, methodologies, and research techniques.
• Leadership & Team Management: Proven ability to lead, inspire, and manage a cross-functional UX team, including performance management and career development.
• Design System Management: Expertise in creating, maintaining, and scaling design systems for consistency and efficiency across multiple products and platforms.
• Voice & Tone Development: Skill in defining and implementing clear voice and tone guidelines for digital products.
• Collaboration & Stakeholder Management: Excellent ability to collaborate effectively with cross-functional teams (Product, Engineering, Marketing) and manage stakeholder expectations.
• Communication & Facilitation: Strong verbal and written communication skills, with the ability to present complex ideas clearly and facilitate productive discussions.
• Problem-Solving: Analytical and strategic thinking to solve complex UX challenges and drive innovative solutions.
• Usability Testing & Research: Proficiency in conducting usability testing and other UX research methods to gather user insights.

Preferred Skills:

• Experience with agile development methodologies.
• Familiarity with analytics tools to measure UX performance and impact.
• Knowledge of accessibility standards (WCAG).
• Experience in a fast-paced, high-growth startup or fintech environment.

📝 Enhancement Note: The combination of leadership, design system management, and cross-functional collaboration skills indicates a role that requires not just design craft but also significant operational oversight and strategic thinking, crucial for building efficient GTM processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• User-Centered Design Process: Showcase a clear, end-to-end design process, detailing research, ideation, prototyping, user testing, and iteration for at least 2-3 significant projects.
• Design System Contributions: Include examples of contributions to or leadership of a design system, demonstrating an understanding of component libraries, style guides, and scalability.
• Voice & Tone Guidelines: Present examples of voice and tone guidelines developed or managed, illustrating how they contribute to brand consistency and user experience.
• Leadership & Mentorship Examples: Provide evidence of leadership experience, such as managing a team, mentoring junior designers, or leading cross-functional initiatives.
• Impact & Outcomes: Quantify the impact of your work using metrics related to usability improvements, user satisfaction, efficiency gains, or business outcomes.

Process Documentation:

• Demonstrate experience in documenting UX processes, including research findings, design decisions, and system specifications.
• Ability to create and maintain style guides, component documentation, and best practice guidelines for the UX team.
• Experience in establishing and tracking KPIs for UX quality and team performance.

📝 Enhancement Note: A strong portfolio demonstrating a structured approach to design operations, including design system management and process documentation, will be critical for evaluating candidates for this leadership role.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a UX Lead in Jakarta, Indonesia, with 6+ years of experience and leadership responsibilities, the estimated annual salary range is IDR 300,000,000 - IDR 550,000,000. This range accounts for experience, skills, leadership duties, and the competitive market in Indonesia's tech sector.

Benefits:

• Competitive salary package.
• Health insurance (medical, dental, vision).
• Paid time off (vacation, sick leave, public holidays).
• Opportunities for professional development and training.
• Potential for performance-based bonuses.
• Access to Kredivo's suite of financial products and services.
• Dynamic and collaborative work environment.

Working Hours:

• Standard full-time working hours, typically 40 hours per week, with flexibility to manage workload and meet project deadlines.

📝 Enhancement Note: The salary estimate is based on aggregated data from reputable salary aggregators for senior UX roles in Jakarta, adjusted for leadership responsibilities and the specific industry context of fintech. Actual compensation may vary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Digital Lending Company Size: Kredivo Group is a significant player in the Indonesian fintech landscape, with a growing team size indicating a dynamic and expanding organization. Founded: Kredivo was founded to provide accessible and flexible credit solutions, establishing a strong market presence and reputation in digital lending.

Team Structure:

• The UX team likely operates within or closely with Product and Engineering departments, fostering a collaborative environment.
• The UX Lead will manage a team comprising UX Designers and UX Writers, potentially with specialists in research, interaction design, and content strategy.
• Cross-functional collaboration is key, with strong partnerships expected with Product Managers, Engineers, Data Analysts, Marketing, and Business Development teams.

Methodology:

• Kredivo likely employs agile methodologies for product development, emphasizing iterative design and continuous improvement.
• Data-driven decision-making is paramount, with UX insights informing product strategy and feature enhancements.
• Emphasis is placed on understanding user behavior through research and analytics to optimize the lending and payment experience.

Company Website: https://kredivo-group.breezy.hr

📝 Enhancement Note: Understanding Kredivo's position as a leading fintech company in Indonesia is crucial for appreciating the operational challenges and opportunities within its UX function, particularly concerning user acquisition, retention, and regulatory compliance.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role within the UX function, equivalent to a Principal or Director-level position in larger organizations, focusing on strategic direction and operational management of the design team. Reporting Structure: The UX Lead will likely report to a Head of Product, VP of Product, or Chief Product Officer, with direct reports from the UX and Content Design teams. Operations Impact: The UX Lead has a direct impact on the efficiency and effectiveness of the product development lifecycle by establishing robust design systems and processes. Their work directly influences customer acquisition, engagement, and retention through superior user experience, thereby impacting revenue and market share.

Growth Opportunities:

• Strategic Leadership: Opportunity to shape the future of UX at Kredivo Group, influencing product strategy and company-wide design standards.
• Team Expansion: Potential to grow and build out the UX and Content Design teams, recruiting and developing talent.
• Cross-functional Influence: Deepen collaboration and influence across various departments, driving a stronger user-centric culture.
• Industry Expertise: Further develop expertise in fintech UX, contributing to innovation in digital lending and payment solutions.

📝 Enhancement Note: The role offers a clear path for growth into more senior leadership positions or specialized operational roles within product development, emphasizing strategic impact and team building.

🌐 Work Environment

Office Type: The role is based on-site in Jakarta, Indonesia, suggesting a collaborative office environment designed to foster teamwork and innovation. Office Location(s): Jakarta, Indonesia, a major hub for technology and business in Southeast Asia.

Workspace Context:

• Expect a modern office setup that encourages collaboration, with dedicated spaces for design thinking workshops, team meetings, and focused individual work.
• Access to industry-standard design and collaboration tools will be provided.
• Opportunities for regular interaction with design colleagues, product managers, engineers, and other stakeholders will be frequent.

Work Schedule:

• The standard working hours are typically Monday to Friday, with a focus on productivity and project delivery. Flexibility may be available, but the on-site nature requires consistent presence.

📝 Enhancement Note: The on-site requirement in Jakarta suggests an environment that values in-person collaboration, which is often beneficial for complex design system development and team cohesion in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will review applications and portfolios for basic qualifications and alignment.
• Hiring Manager Interview: Discussion with the hiring manager (likely Head of Product or similar) to assess leadership experience, strategic thinking, and team management philosophy.
• Portfolio Review & Presentation: A dedicated session to walk through key projects, focusing on design process, problem-solving, leadership contributions, and impact. Be prepared to discuss design systems and voice/tone governance.
• Team/Cross-functional Interviews: Meetings with potential direct reports (designers, writers) and key collaborators (Product, Engineering) to evaluate collaboration style, mentorship capabilities, and cultural fit.
• Final Interview: Potentially with senior leadership (e.g., CPO, CEO) for final assessment of strategic alignment and leadership potential.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio by project, clearly articulating the problem, your role, the process followed, your specific contributions (especially leadership and system design), the solutions, and the measurable outcomes.
• Highlight Operations: Explicitly showcase your experience with design systems, voice and tone guidelines, and any process improvements you've implemented. Use specific examples and metrics.
• Leadership Narrative: For leadership roles, include examples of how you've mentored, managed, or influenced teams and stakeholders.
• Conciseness and Clarity: Ensure your presentation is clear, concise, and tailored to the role. Be ready to answer in-depth questions about your decision-making process.

Challenge Preparation:

• Be prepared for a potential design challenge or case study that assesses your approach to a complex UX problem, design system thinking, or content strategy.
• Practice articulating your thought process and decision-making rationale clearly and concisely.
• Consider how you would approach defining UX success metrics or implementing new processes within a team.

📝 Enhancement Note: A strong emphasis on portfolio content related to design systems and leadership, coupled with the ability to articulate operational improvements, will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP.
• Prototyping Tools: Figma, InVision, ProtoPie, Adobe XD.
• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack.

Analytics & Reporting:

• Analytics Platforms: Google Analytics, Mixpanel, Amplitude, Firebase Analytics.
• User Feedback Tools: Hotjar, UserTesting.com, SurveyMonkey.

CRM & Automation:

• While not directly CRM-focused, understanding how UX impacts customer journeys within CRM systems is beneficial. Familiarity with marketing automation platforms or customer data platforms (CDPs) could be a plus for understanding the broader GTM ecosystem.
• Design System Management Tools: Tools for managing component libraries and design tokens (e.g., Zeroheight, Storybook for documentation).

📝 Enhancement Note: Proficiency with design collaboration tools like Figma, coupled with experience in design system management platforms and user analytics, is crucial for this role's operational success.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for user needs in all product decisions.
• Collaboration: Fostering a supportive and communicative environment where cross-functional teams work together effectively.
• Excellence & Quality: Striving for high standards in design execution, system consistency, and user experience.
• Innovation: Encouraging creative problem-solving and the exploration of new ideas to improve products and processes.
• Efficiency: Optimizing workflows and leveraging design systems to ensure productive and timely delivery.

Collaboration Style:

• Proactive & Transparent: Open communication and proactive engagement with stakeholders across Product, Engineering, and Marketing.
• Data-Informed: Using research and analytics to support design decisions and demonstrate impact.
• Empowering: A leadership style that empowers team members, fosters autonomy, and provides constructive feedback.

📝 Enhancement Note: The company culture likely values a blend of innovation and operational rigor, essential for a rapidly growing fintech company that relies on efficient product delivery and excellent user experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Operations: Effectively scaling design systems, processes, and team capabilities to meet the demands of a growing product portfolio and user base.
• Balancing User Needs and Business Goals: Navigating the inherent tension between delivering optimal user experiences and meeting aggressive business targets in a competitive market.
• Cross-Functional Alignment: Ensuring consistent understanding and buy-in for UX principles and best practices across diverse departments with varying priorities.
• Mentoring and Developing a Diverse Team: Providing tailored growth opportunities and effective mentorship for designers and writers with different skill sets and career aspirations.

Learning & Development Opportunities:

• Leadership Training: Access to programs focused on management, strategic planning, and team development.
• Industry Conferences: Opportunities to attend leading UX and design operations conferences to stay abreast of emerging trends and best practices.
• Skill Specialization: Potential to deepen expertise in areas like design systems, UX research, or content strategy.
• Mentorship: Opportunity to be mentored by senior leaders within Kredivo Group or the broader fintech industry.

📝 Enhancement Note: The challenges presented are typical for leadership roles in fast-growing tech companies, offering significant opportunities for professional development and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "How would you define and measure UX success for a product like Kredivo?" (Focus on actionable metrics, user feedback loops, and alignment with business goals).
• "Describe your experience building or managing a design system. What were the key challenges and how did you overcome them?" (Highlight process, governance, adoption strategies, and impact on efficiency).
• "How do you balance user advocacy with business objectives and engineering constraints?" (Demonstrate strategic thinking, negotiation skills, and a user-centric approach).
• "How would you onboard and mentor a new UX designer or writer joining your team?" (Showcase your leadership philosophy, feedback mechanisms, and development plans).

Company & Culture Questions:

• "What do you know about Kredivo and the Indonesian fintech market?" (Research Kredivo's products, mission, and competitive landscape).
• "How do you envision your role contributing to Kredivo's overall business strategy?" (Connect UX leadership to broader company goals like user growth, retention, and market expansion).
• "Describe your ideal team culture and how you foster it." (Align your values with Kredivo's likely emphasis on collaboration, innovation, and user focus).

Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the problem statement, your role, the process, your specific contributions (especially leadership and system design), the solution, and the results. Quantify impact wherever possible.
• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) effectively to illustrate your design thinking and problem-solving approach.
• Focus on Leadership & Operations: Emphasize instances where you led initiatives, managed stakeholders, or implemented operational improvements related to design systems or processes.
• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, research methodologies, and leadership approach.

📝 Enhancement Note: Candidates should be prepared to discuss not just their design work but also their strategic thinking, leadership capabilities, and operational acumen in managing design systems and teams.

📌 Application Steps

To apply for this UX Lead position:

• Submit your application through the provided link on the Kredivo Group careers page.
• Portfolio Customization: Ensure your portfolio prominently features examples of your leadership in UX, your experience with design systems, and your ability to define and implement quality standards. Tailor your narrative to highlight how your skills align with Kredivo's fintech context.
• Resume Optimization: Update your resume to clearly articulate your years of experience, leadership roles, accomplishments in design system management, and impact on product success. Use keywords like "UX Lead," "Design System," "User-Centered Design," "Team Management," and "Fintech."
• Interview Preparation: Practice articulating your UX philosophy, leadership style, and problem-solving approaches. Prepare specific examples from your portfolio that demonstrate your ability to manage a team and drive operational excellence in design.
• Company Research: Thoroughly research Kredivo Group, its products, target market, and recent news. Understand the competitive landscape of fintech in Indonesia to better tailor your responses and demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.