UX Designer -”Specialist Visual Brand Design" (w/m/d)

📍 Job Overview

Job Title: UX Designer - Specialist Visual Brand Design (w/m/d) Company: IONOS DE Location: Karlsruhe, Baden-Württemberg, Germany / Regensburg, Bavaria, Germany Job Type: Full-time Category: User Experience (UX) / User Interface (UI) Design, Digital Product Design Date Posted: 2025-07-30T09:48:01 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Design and implement innovative, user-friendly, and impactful designs for digital platforms and websites, with a strong emphasis on visual brand consistency and user experience (UX).
• Develop intuitive user flows and interfaces that optimize user journeys and drive conversion rates, aligning with business objectives.
• Collaborate closely with cross-functional teams, including product managers, developers, and marketing, to translate business needs into exceptional user experiences.
• Contribute to the advancement of the company's design system, ensuring a cohesive and recognizable brand identity across all digital touchpoints.
• Leverage user research and testing methodologies to inform design decisions and continuously improve the user experience of digital products.

📝 Enhancement Note: This role is specifically focused on visual brand design within the UX/UI discipline, indicating a need for strong aesthetic sensibility and brand guardianship alongside user-centered design principles. The mention of InternetX, a domain management and cloud services provider, suggests a B2B or B2B2C context where clarity, efficiency, and reliability are key user concerns.

📈 Primary Responsibilities

• Conceptualize, design, and execute visually compelling and user-centric interfaces for web applications and digital platforms, ensuring adherence to brand guidelines.
• Create detailed user flows, wireframes, prototypes, and high-fidelity mockups using industry-standard design tools to effectively communicate design concepts.
• Conduct user research, usability testing, and A/B testing to gather insights and data that inform design iterations and strategy.
• Evolve and maintain the company's design system, including style guides, component libraries, and best practices, to promote consistency and efficiency.
• Collaborate with product management and engineering teams to ensure successful implementation of designs, providing clear specifications and design support throughout the development lifecycle.
• Analyze user feedback and performance metrics to identify areas for improvement and propose data-driven design solutions.
• Contribute to cross-brand UX initiatives within the IONOS group, sharing knowledge and best practices to elevate the overall user experience.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and analytical problem-solving, common in mid-level operations-adjacent design roles. The emphasis on "conversion optimization" and "business success" signals that this UX role is directly tied to commercial outcomes, a key aspect of revenue and sales operations alignment.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in UI/UX Design, Graphic Design, Media Informatics, Communication Design, or a related field, or equivalent practical experience.

Experience:

• 3-5 years of professional experience in UI/UX design, with a proven track record in digital product development, preferably within the eCommerce or SaaS sectors.
• Experience in developing and maintaining design systems and style guides.
• Demonstrable experience working with cross-functional teams in an agile environment.

Required Skills:

• UI/UX Design Expertise: Proven ability to create intuitive and visually engaging user interfaces and user experiences.
• Design & Prototyping Tools: Advanced proficiency in industry-standard tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, XD), or similar.
• User Flow & Wireframing: Strong skills in mapping out user journeys, creating wireframes, and developing interactive prototypes.
• Usability Principles & Responsive Design: Solid understanding of usability best practices, accessibility standards, and responsive design techniques for various devices.
• Visual Brand Design: Excellent aesthetic sense and ability to translate brand identity into digital design elements.
• Communication & Collaboration: Fluent German and English, with exceptional verbal and written communication skills for presenting complex design ideas and collaborating effectively.

Preferred Skills:

• Experience with user research methodologies and usability testing tools.
• Familiarity with modern web technologies (HTML, CSS, JavaScript) and their implications for design.
• Experience in the domain management or cloud services industry.
• Portfolio showcasing a range of digital design projects with a focus on visual brand integration and user experience.

📝 Enhancement Note: The required experience level and specific tool proficiencies (Figma, Adobe CC) are standard for mid-level UX roles. The emphasis on German and English fluency is critical for a company operating primarily in Europe and North America.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong understanding of user-centered design principles and visual brand application.
• Case studies that highlight your process from problem identification to solution implementation, showcasing problem-solving skills and design rationale.
• Examples of user flows, wireframes, interactive prototypes, and high-fidelity mockups for web or digital applications.
• Projects that illustrate your experience with design systems, component libraries, and maintaining brand consistency.
• Demonstrations of how you have used data (user research, analytics) to inform design decisions and measure impact.

Process Documentation:

• Ability to articulate your design process clearly, including user research, ideation, prototyping, testing, and iteration phases.
• Evidence of contributions to design system development and maintenance, including documentation of components and guidelines.
• Examples of how you have collaborated with development teams to ensure successful design implementation.

📝 Enhancement Note: A robust portfolio is crucial for UX roles, especially those emphasizing visual brand design. Candidates should prepare to walk through their design process, articulate their decision-making, and showcase quantifiable results where possible, aligning with operations' focus on efficiency and impact.

💵 Compensation & Benefits

Salary Range:

• As an estimate for a Mid-Level UX Designer with 3-5 years of experience in Germany (Karlsruhe/Regensburg), a competitive annual salary could range from €50,000 to €70,000. This range is based on industry benchmarks for specialized design roles in technology companies in major German cities, considering the cost of living and demand for skilled UX professionals.

Benefits:

• Hybrid Work Model: Offers flexibility with a hybrid work arrangement, balancing office-based collaboration with remote work.
• Subsidized Canteen: Access to an affordable and convenient dining option at company locations.
• Free Beverages: Complimentary drinks provided to employees, enhancing the daily work experience.
• Modern Office Spaces: Work in contemporary, well-equipped office environments designed for productivity and collaboration.
• Employee Discounts: Opportunities to save on various company products and external activities.
• Employee Events: Participation in company-organized social events, fostering team spirit and networking.
• Training Opportunities: Access to numerous internal and external training programs for continuous skill development and career advancement.
• Health Programs: Company-supported initiatives and resources focused on employee well-being, including sports and health courses.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with flexibility offered through the hybrid work model.

📝 Enhancement Note: The salary estimate is derived from general German market data for UX designers with this experience level, adjusted for major tech hubs. The benefits package is comprehensive, offering a good work-life balance and professional development opportunities, which are key attractors for operations-oriented professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• IONOS operates in the Cloud Infrastructure, Hosting, and Digital Services sector, serving Small and Medium-sized Enterprises (SMEs). This industry is characterized by rapid technological advancement, a strong focus on customer support, and competitive pricing. As a leading European provider, IONOS is positioned to capitalize on the ongoing digital transformation trends among businesses.

Company Size:

• IONOS is a significant player in the European digital market, serving over six million customers across 18 markets. While the specific size of the InternetX UX team isn't detailed, the company's overall scale suggests a structured environment with opportunities for cross-team collaboration and access to resources. This size can offer both stability and the potential for impactful contributions within specialized teams.

Founded:

• IONOS has a history dating back to the early days of the internet (founded in 1988 as 1&1), evolving significantly over the decades. This long-standing presence indicates a stable company with deep industry knowledge and a proven ability to adapt to market changes. Its heritage in web hosting and domain services provides a foundational understanding of digital business needs.

Team Structure:

• The UX Designer will work within the InternetX brand, which focuses on domain management and cloud services.
• Collaboration will occur with local InternetX teams (developers, product managers, marketing) and extend to the broader, brand-spanning UX team within the IONOS Group.
• This structure implies a balance between specialized team focus and group-wide knowledge sharing, offering diverse perspectives and learning opportunities.

Methodology:

• The role emphasizes a data-driven approach to design, utilizing user research and testing tools for optimization.
• Collaboration within cross-functional teams suggests an agile or iterative development methodology.
• The development of a design system points to a commitment to standardized processes, efficiency, and consistency in design output.

Company Website: www.ionos.com

📝 Enhancement Note: Understanding IONOS's position as a leading European digital partner for SMEs is key. The company's scale and long history suggest a stable, growth-oriented environment, while the specific focus on InternetX implies a specialized product domain. The hybrid team structure is typical for larger tech organizations.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned at a Mid-Level, requiring 3-5 years of experience. It signifies a transition from junior execution to more independent contribution, problem-solving, and ownership of design projects. The "Specialist Visual Brand Design" focus suggests a path towards deepening expertise in brand-aligned UX/UI.

Reporting Structure:

• The UX Designer will likely report to a Lead UX Designer, Head of Design, or a Product Management lead within the InternetX division. They will also collaborate closely with product managers and development teams, indicating a matrixed reporting or strong stakeholder management dynamic. The connection to the broader IONOS UX team suggests potential alignment with group-level design leadership.

Operations Impact:

• As a UX Designer focused on user experience and conversion optimization, this role has a direct impact on the usability and effectiveness of digital products. Improved UX leads to higher customer satisfaction, increased conversion rates, and potentially reduced support costs, all of which contribute to revenue generation and operational efficiency. The visual brand design aspect ensures that user interactions reflect and reinforce the company's market positioning.

Growth Opportunities:

• Specialization: Potential to become a subject matter expert in visual brand design for UX within IONOS, potentially leading initiatives in this area.
• Leadership: Progression to Senior UX Designer, Lead UX Designer, or UX Manager roles, overseeing projects and mentoring junior designers.
• Cross-functional Mobility: Opportunities to move into Product Management, User Research specialist roles, or even roles focused on design operations.
• Skill Development: Continuous learning through company-provided training, workshops, and exposure to diverse projects, enhancing proficiency in the latest UX/UI tools and methodologies.

📝 Enhancement Note: The career path for a UX Designer at a company like IONOS typically involves growing responsibility, specialization, and potential leadership. The emphasis on "Specialist Visual Brand Design" offers a clear growth trajectory within a specific, valuable niche of UX.

🌐 Work Environment

Office Type:

• IONOS offers modern office spaces, described as having very good transport connections. This suggests a professional, contemporary, and accessible workplace designed to facilitate collaboration and productivity.

Office Location(s):

• The role is available in Karlsruhe and Regensburg, both significant cities in Germany. Candidates should consider the specific office environment and local amenities in their preferred location.

Workspace Context:

• The hybrid work model indicates a flexible approach to where work is done, allowing for focused individual work at home and collaborative activities in the office.
• The "modern office spaces" imply environments equipped with the necessary technology and comfortable setups for designers.
• Collaboration is actively encouraged with cross-functional teams, suggesting an open and communicative team culture within the office setting.

Work Schedule:

• A standard full-time schedule (approx. 40 hours/week) is expected. The hybrid model allows for flexibility in managing work hours, accommodating personal needs while ensuring operational coverage and project deadlines are met.

📝 Enhancement Note: The hybrid nature of the role is a significant factor for work-life balance. The "modern office spaces" and good transport links are practical considerations for employees choosing to work from the office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Technical Interview: A deep dive into your portfolio with a hiring manager or senior designer. Expect to discuss your design process, specific project choices, problem-solving approaches, and how you've applied visual brand principles.
• Skills Assessment/Challenge: You might be given a small design task or case study to complete, either before or during the interview, to assess your practical skills in Figma or similar tools, and your approach to a given problem.
• Cross-functional Interview: Potentially an interview with a product manager or developer to evaluate your collaboration and communication skills with other disciplines.
• Final Interview: May involve a conversation with higher-level management to confirm cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your skills in visual brand design and UX for digital platforms.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the solutions you implemented, and the impact or results achieved. Quantify outcomes whenever possible.
• Highlight Brand Integration: Specifically showcase how you've applied brand guidelines, developed visual elements, and maintained brand consistency across different touchpoints.
• Demonstrate Tool Proficiency: Be ready to discuss your use of Figma, Adobe Creative Suite, and any other relevant tools. If you've created prototypes, be prepared to demonstrate them.
• Focus on Process: Emphasize your thinking and problem-solving approach, not just the final visuals. Explain why you made certain design decisions.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the brief, target audience, and business goals.
• Time Management: Allocate your time effectively across research, ideation, design, and presentation.
• Presentation Clarity: Structure your presentation logically. Clearly state the problem, your approach, your proposed solution, and the rationale behind it.
• Visual Communication: Use your design skills to present your ideas clearly and professionally.

📝 Enhancement Note: The interview process for a UX role heavily relies on portfolio presentation. Candidates should prepare to articulate their design thinking, process, and the impact of their work, with a specific focus on visual brand elements for this particular role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Proficiency is key.
• Adobe Creative Suite: Includes Photoshop for image manipulation, Illustrator for vector graphics, and potentially Adobe XD for prototyping and collaboration.
• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, Marvel, or Axure might be beneficial.

Analytics & Reporting:

• User Research Tools: Experience with tools like UserTesting.com, Hotjar, Maze, or similar for gathering user feedback and insights.
• Analytics Platforms: Familiarity with Google Analytics or similar platforms to understand user behavior and track conversion metrics.
• A/B Testing Tools: Experience with tools like Optimizely or VWO for testing design variations.

CRM & Automation:

• While not directly a UX tool, understanding how CRM systems (like Salesforce) and marketing automation platforms impact user journeys and data collection can be advantageous for context.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable for this role. Familiarity with user research and analytics tools will be highly valued as the role emphasizes data-driven design and conversion optimization.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value in UX, ensuring that user needs and experiences are at the forefront of all design decisions.
• Collaboration: Working effectively with cross-functional teams (product, engineering, marketing) to achieve shared goals.
• Data-Driven Decision Making: Utilizing research, testing, and analytics to inform and validate design choices.
• Continuous Improvement: A commitment to iterating on designs based on feedback and performance data to enhance usability and effectiveness.
• Brand Consistency: Upholding and evolving the visual brand identity across all digital touchpoints.

Collaboration Style:

• Cross-functional Integration: Actively participating in team meetings, design reviews, and development handoffs to ensure seamless integration of design into the product lifecycle.
• Feedback Exchange: Openness to receiving and providing constructive feedback within the design team and with stakeholders to foster growth and improve outcomes.
• Knowledge Sharing: Participating in design system updates, sharing best practices, and contributing to a culture of learning and collective improvement.

📝 Enhancement Note: The company culture likely embraces a blend of agile collaboration, data-informed decision-making, and a strong focus on user experience, reflecting common values in successful tech organizations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Usability: Ensuring visual brand consistency without compromising user-friendliness and intuitive navigation.
• Cross-functional Alignment: Effectively communicating design rationale and requirements to diverse teams (e.g., developers, marketers) with different priorities.
• Data Interpretation: Translating complex user research and analytics data into actionable design improvements.
• Evolving Design Systems: Keeping the design system up-to-date with new trends, technologies, and business needs while maintaining stability.

Learning & Development Opportunities:

• Advanced Design Skills: Deepening expertise in visual design, interaction design, and prototyping techniques.
• User Research Mastery: Gaining advanced skills in various user research methodologies and tools.
• Cross-functional Acumen: Developing a better understanding of product management, business strategy, and engineering processes.
• Leadership Potential: Opportunities to mentor junior designers, lead design initiatives, or specialize further within the UX field.
• Industry Exposure: Access to conferences, workshops, and online courses relevant to UX, UI, and brand design.

📝 Enhancement Note: This role presents opportunities to refine specialized skills in visual brand design within UX, while also developing broader competencies in collaboration and data analysis, crucial for operations-focused career growth.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process when designing a new feature or a digital product. How do you ensure it's user-centered and aligns with brand guidelines?" (Prepare a case study that clearly outlines your steps from discovery to delivery.)
• Problem Solving: "Describe a time you encountered a significant design challenge. How did you approach it, what solutions did you propose, and what was the outcome?" (Focus on a challenge related to balancing aesthetics, usability, or brand consistency.)
• Collaboration: "How do you collaborate with developers and product managers to ensure your designs are implemented effectively? Give an example of a successful collaboration." (Highlight your communication skills and understanding of the development lifecycle.)
• Data Utilization: "How do you use user research and analytics to inform your design decisions? Can you share an example where data led to a significant design change?" (Prepare to discuss specific metrics or research findings.)

Company & Culture Questions:

• Brand Understanding: "What are your thoughts on IONOS's current digital presence and visual branding? How would you approach evolving it?" (Research IONOS and InternetX's websites and digital platforms.)
• Teamwork: "Describe your ideal team environment and how you contribute to a positive team culture." (Align your answer with IONOS's stated values of collaboration and open structures.)
• Impact Measurement: "How do you measure the success of your design work?" (Focus on UX metrics like conversion rates, task completion, user satisfaction, and engagement.)

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, start with the business/user problem, your role, your approach, and the outcome. Keep it focused and impactful.
• Visual Clarity: Ensure your slides or walkthrough are clean, visually appealing, and easy to follow. Highlight key design elements and user flows.
• Interactive Demos: If possible, provide live or recorded walkthroughs of interactive prototypes to showcase usability and flow.
• Focus on Rationale: Be prepared to defend your design choices with logic, data, or established UX principles. Explain the "why" behind your decisions.
• Company Relevance: Tailor your examples where possible to scenarios relevant to IONOS's business (e.g., SaaS, eCommerce, digital services).

📝 Enhancement Note: Expect interview questions that probe your design process, problem-solving abilities, collaboration skills, and understanding of how design impacts business metrics. Your portfolio presentation should be a narrative of your expertise and impact.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on the Greenhouse platform.
• Portfolio Customization: Ensure your portfolio is up-to-date and highlights projects that demonstrate your expertise in visual brand design, UI/UX, and conversion optimization. Tailor your case studies to align with the responsibilities mentioned in the job description.
• Resume Optimization: Update your resume to clearly articulate your 3-5 years of relevant experience, emphasizing skills in Figma, Adobe Creative Suite, user research, and cross-functional collaboration. Quantify achievements whenever possible.
• Interview Preparation: Practice presenting your portfolio projects, focusing on your design process, problem-solving approach, and the impact of your work. Prepare to discuss how you've applied brand guidelines and used data to inform design decisions.
• Company Research: Familiarize yourself with IONOS and its InternetX brand. Understand their products, target audience, and market positioning. This will help you tailor your answers and demonstrate genuine interest during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.