UX Designer Pleno

📍 Job Overview

Job Title: UX Designer Pleno Company: EY Location: São Paulo, Brazil Job Type: Full-time Category: Technology / Design / Financial Services Operations Date Posted: August 19, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive user-centered design initiatives within the Financial Services sector, focusing on data-driven solutions for clients in capital markets, banking, fintech, insurance, and asset management.
• Translate complex financial data and business needs into intuitive and effective user experiences, particularly leveraging Generative AI for innovative solutions.
• Collaborate closely with multidisciplinary teams including data specialists, business analysts, and scrum masters to deliver end-to-end product design.
• Contribute to the digital transformation of financial institutions by designing user interfaces that enhance critical areas such as fraud detection and credit analysis.

📝 Enhancement Note: The role of UX Designer Pleno at EY within their Tech FSO (Financial Services Office) is positioned at the intersection of technology, finance, and user experience. While not a traditional "Revenue Operations" or "Sales Operations" role, the focus on data transformation, client-facing solutions, and cross-functional collaboration strongly aligns with the operational execution and strategic impact characteristic of these fields. The emphasis on analyzing data to drive design decisions and improving client-facing digital products directly impacts business outcomes, making it a relevant opportunity for operations-minded professionals interested in the tech and financial services intersection.

📈 Primary Responsibilities

• Conduct comprehensive user research, including interviews, surveys, and usability testing, to deeply understand user needs, behaviors, and motivations within the financial services context.
• Analyze both quantitative and qualitative data to identify patterns and derive actionable insights that inform and validate design decisions, ensuring a data-driven approach to UX.
• Develop robust user personas based on research findings to represent target user segments and their specific requirements for financial technology solutions.
• Create detailed wireframes, interactive prototypes, and user flow diagrams to effectively communicate interaction design concepts and navigation strategies for digital products.
• Apply strong visual design principles to craft aesthetically pleasing, functional, and brand-consistent user interfaces that enhance usability and engagement for financial applications.
• Plan, execute, and analyze usability tests to evaluate the effectiveness of design solutions, gather user feedback, and iterate on designs for optimal user experience.
• Foster strong, collaborative relationships with cross-functional teams, including developers, product managers, business analysts, and stakeholders, to ensure design solutions align with technical feasibility and business objectives.
• Produce and maintain comprehensive design documentation, including style guides, design specifications, and user journey maps, to ensure consistency and clarity throughout the development lifecycle.
• Champion user-centric design principles and best practices within the team and across client engagements, advocating for the user's perspective in all design-related discussions.

📝 Enhancement Note: The responsibilities listed are typical for a mid-level UX Designer, with a specific focus on the financial services industry and the application of Generative AI. The emphasis on data analysis, user insights, and stakeholder collaboration highlights the operational aspects of the role, requiring a systematic approach to problem-solving and solution delivery, much like in operations roles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Interaction Design, Visual Communication, Product Design, or a related field. Equivalent practical experience will also be considered.

Experience:

• 2-5 years of proven experience in User Experience (UX) design, with a strong portfolio showcasing end-to-end design processes and successful project outcomes.
• Experience working within the financial services industry or with complex data-driven applications is highly advantageous for understanding client needs and industry nuances.
• Familiarity with project lifecycles and the ability to manage design tasks efficiently within a structured or Agile framework.

Required Skills:

• Design Tools: Proficiency in industry-standard design and prototyping tools such as Figma and Figjam.
• User Research: Demonstrated experience in conducting user interviews, surveys, and usability testing to gather user insights.
• Prototyping: Ability to create interactive prototypes to visualize and test user flows and interactions.
• Data Interpretation: Strong analytical skills to transform data into meaningful user insights and inform design decisions.
• Storytelling: Excellent ability to communicate design concepts, research findings, and user insights clearly and impactfully to diverse audiences.
• Agile Methodologies: Basic understanding and application of Agile principles and practices in a team environment.
• Design Principles: Solid grasp of fundamental design principles, including layout, typography, color theory, and visual hierarchy.
• Design Systems: Experience with or understanding of applying Design Systems to ensure consistency and scalability.
• Communication: Exceptional verbal and written communication skills.
• Collaboration: Proven ability to work effectively in a team-oriented, cross-functional environment.
• Teamwork: Strong commitment to collaborative problem-solving and shared success.

Preferred Skills:

• UX Certification from a recognized institution (e.g., Nielsen Norman Group).
• Figma Certification.
• Experience with Generative AI tools and their application in UX design.
• Understanding of financial products, regulations, and client needs within the financial services sector.

📝 Enhancement Note: The qualification requirements are standard for a mid-level UX Designer. The emphasis on data interpretation, storytelling, and collaboration is particularly relevant for operations professionals transitioning into or seeking roles with a strong analytical and strategic component. The preference for UX and Figma certifications, alongside Generative AI experience, indicates a forward-looking team and a focus on continuous learning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Design Process: Showcase a minimum of 2-3 comprehensive case studies demonstrating your entire UX design process, from problem definition and user research to ideation, prototyping, testing, and final implementation.
• Problem-Solving & Impact: Clearly articulate the problem you were solving, the methodology used, and the specific impact or improvements your design delivered (e.g., increased user engagement, reduced error rates, improved task completion time). Quantifiable results are highly valued.
• User-Centricity: Highlight how user research and testing directly influenced your design decisions and iterations.
• Tool Proficiency: Demonstrate proficiency with key design tools, particularly Figma, through your portfolio examples.
• Collaboration Evidence: If possible, include examples or descriptions of how you collaborated with stakeholders, developers, or product managers throughout the design process.

Process Documentation:

• Prepare to discuss your personal workflow and how you approach design challenges systematically.
• Be ready to explain how you document your design decisions, research findings, and user feedback to ensure clarity and knowledge transfer within a team.
• Familiarity with documenting user flows, wireframes, and interaction specifications is expected.

📝 Enhancement Note: For operations professionals, framing portfolio pieces around process improvement, efficiency gains, and measurable outcomes will resonate strongly. Highlighting how design solutions solved specific business problems or improved operational efficiency for clients will be key. Demonstrating a structured approach to design, akin to process mapping or workflow optimization, will be beneficial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a UX Designer Pleno with 2-5 years of experience in São Paulo, Brazil, the estimated annual salary range is R$ 60.000 to R$ 95.000. This range accounts for the mid-level experience, the specific skill set required, and the consulting/professional services industry standard.

Benefits:

• Vale Alimentação (Food Allowance)
• Vale Refeição (Meal Voucher)
• Vale Transporte (Transportation Voucher)
• Plano de Saúde (Health Insurance)
• Assistência Odontológica (Dental Assistance)
• Universidade Corporativa (Corporate University) and other Educational Benefits
• Gympass (Gym Membership)
• PLR (Participação nos Lucros e Resultados - Profit Sharing)
• Opportunities for professional development and career advancement within EY.

Working Hours:

• Standard full-time work hours, typically around 40 hours per week.

📝 Enhancement Note: The estimated salary range is based on general market data for UX Design roles in Brazil for the specified experience level. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and EY's internal compensation structure. The comprehensive benefits package is typical for large professional services firms, offering strong support for employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services (Consulting, Audit, Tax, Advisory) with a strong focus on Financial Services Technology. Company Size: EY is a global organization with over 35,000 professionals in the Americas and a significant presence worldwide. This specific role is within the Tech Financial Services (Tech FSO) unit. Founded: Ernst & Young was founded through a series of mergers, with the current structure established in 1989. The company has a long history of providing professional services.

Team Structure:

• The Tech FSO team is multidisciplinary, composed of specialists in Data, UX, Business Analysis, Scrum Masters, and other technology and business consulting roles.
• This UX Designer will likely report to a UX Lead or Design Manager within the Tech FSO practice, working closely with project managers and client engagement teams.
• Collaboration is key, with regular interaction expected across different service lines and client project teams to deliver integrated solutions.

Methodology:

• EY emphasizes a client-centric approach, tailoring solutions to specific business needs and industry challenges.
• The Tech FSO team focuses on leveraging technology, including AI and data analytics, to drive digital transformation for financial clients.
• Agile methodologies are likely integrated into project execution, promoting iterative development and continuous feedback.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's culture is built on professional excellence, collaboration, and a commitment to creating value for clients. The Tech FSO unit specifically fosters innovation and a forward-thinking approach to technology solutions in the financial sector. For a UX Designer, this means working in a dynamic environment that values data-informed decisions and cutting-edge technologies like Generative AI.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Pleno" in Brazil, which translates to a mid-level professional with 2-5 years of experience. It signifies a level of autonomy and responsibility beyond entry-level positions, requiring the ability to handle complex tasks and contribute independently to projects.

Reporting Structure: The UX Designer will likely report to a Manager or Senior Manager within the EY Tech FSO practice. They will work within project teams, collaborating with Engagement Managers, Directors, and other specialists, as well as directly with client stakeholders.

Operations Impact: While not a direct operations role, the UX Designer's work directly impacts the operational efficiency and client experience of financial institutions. By designing intuitive digital tools for fraud detection, credit analysis, and other critical functions, the UX Designer contributes to streamlining processes, reducing errors, and enhancing client satisfaction, which indirectly drives revenue and operational excellence.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of UX, such as user research, interaction design, or accessibility, and potentially specialize in financial technology or Generative AI applications.
• Leadership Development: As a "Pleno," there's a clear path to Senior UX Designer roles, which may involve leading smaller projects, mentoring junior designers, and taking on more strategic responsibilities.
• Cross-Functional Exposure: Gain exposure to various facets of the financial services industry and different consulting disciplines within EY, opening doors to diverse career paths.
• Client Engagement: Develop strong client-facing skills and build a professional network through direct engagement with leading financial institutions.

📝 Enhancement Note: The "Pleno" level in Brazilian job markets indicates a solid foundation and potential for growth. For operations professionals, this role offers a unique opportunity to apply analytical and process-oriented thinking to the user experience domain within a highly regulated and data-intensive industry. The growth path is clearly defined, moving towards greater project ownership and leadership.

🌐 Work Environment

Office Type: The role is based out of EY's São Paulo office, described as a professional services environment. The company emphasizes a hybrid work model.

Office Location(s): São Paulo JK, Brazil (Specific address: 04543-011). This location is a major business hub in São Paulo.

Workspace Context:

• Collaborative Spaces: EY offices typically feature collaborative zones, meeting rooms, and quiet workspaces designed to support diverse work styles and team interactions.
• Technology Integration: Access to EY's global technology infrastructure, including collaboration tools, design software, and secure network access.
• Client-Centric Focus: The work environment is geared towards client delivery, requiring professionalism and adaptability to client needs and project demands.

Work Schedule:

• The role follows a standard professional work schedule, expected to be around 40 hours per week. The hybrid model allows for a balance between in-office collaboration and remote work flexibility, typically requiring 3 days per week in the office.

📝 Enhancement Note: The hybrid model and the professional office environment at EY are designed to foster collaboration and provide necessary resources while allowing for flexibility. For individuals accustomed to operations roles, the structured yet collaborative office setting will feel familiar, with an added emphasis on creative problem-solving and client engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Start by submitting your resume and portfolio through the EY careers portal.
• Initial Screening: HR or a recruiter will likely conduct an initial screening to assess basic qualifications and cultural fit.
• Technical Interview: Expect one or more interviews focused on your UX skills, design process, and technical proficiencies. This may include a discussion of your portfolio and specific design challenges.
• Case Study/Design Challenge: You might be asked to complete a take-home assignment or present a case study from your portfolio that demonstrates your problem-solving approach and design thinking.
• Team/Stakeholder Interviews: Interviews with potential team members and project stakeholders to evaluate collaboration skills, communication, and alignment with EY's values and methodologies.
• Final Interview: A concluding interview, potentially with a senior leader, to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Curate Effectively: Select 2-3 of your strongest, most relevant case studies that showcase your end-to-end UX process and impact. Tailor your selection to highlight experience with data-driven design and financial services if possible.
• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the decisions you made, and the measurable outcomes. Use visuals (wireframes, prototypes, final designs) to illustrate your journey.
• Highlight Data & Insights: Emphasize how you used data and user research to inform your design decisions and how your designs addressed specific business or user needs. Quantify results whenever possible.
• Showcase Figma Proficiency: Ensure your portfolio clearly demonstrates your skills in Figma and FigJam.
• Practice Your Presentation: Be prepared to walk through your portfolio case studies concisely and answer in-depth questions about your design choices and process.

Challenge Preparation:

• Understand UX Fundamentals: Refresh your knowledge of core UX principles, user research methodologies, interaction design patterns, and usability testing best practices.
• Research EY & FSO: Familiarize yourself with EY's services, values, and specifically the Tech FSO division. Understand the challenges faced by financial services clients.
• Practice Problem-Solving: Think about how you would approach common UX challenges, such as redesigning a complex financial dashboard or improving a mobile banking app's onboarding flow. Consider how data analysis would play a role.
• Prepare for Behavioral Questions: Be ready to answer questions about teamwork, collaboration, dealing with feedback, and handling ambiguity, using the STAR method (Situation, Task, Action, Result).

📝 Enhancement Note: The interview process is typical for a consulting firm. For operations professionals, showcasing a structured approach to problem-solving, data analysis, and a clear articulation of impact in portfolio presentations will be highly advantageous. Demonstrating an understanding of client needs and business objectives is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma & FigJam: Core tools for UI design, prototyping, and collaborative whiteboarding. Proficiency is mandatory.
• User Research Platforms: Familiarity with tools for conducting interviews, surveys, and usability testing (e.g., UserTesting.com, SurveyMonkey, Lookback).
• Prototyping Tools: Beyond Figma, experience with other prototyping tools can be beneficial.
• Presentation Software: Proficiency in tools like PowerPoint or Google Slides for creating client-ready presentations and documenting design insights.

Analytics & Reporting:

• Data Analysis Tools: Ability to interpret data from analytics platforms (e.g., Google Analytics, Mixpanel) to understand user behavior.
• BI Tools: Familiarity with Business Intelligence tools (e.g., Tableau, Power BI) can be helpful for understanding client data landscapes.
• Spreadsheet Software: Advanced skills in Excel or Google Sheets for data manipulation and analysis.

CRM & Automation:

• While not directly managing CRM or automation, understanding how UX designs integrate with these systems (e.g., Salesforce, HubSpot) and support automated workflows is a plus.
• Awareness of how design impacts customer journeys managed by CRM systems is beneficial.

📝 Enhancement Note: The emphasis on Figma and FigJam is critical. For candidates with an operations background, highlighting experience with data analysis tools, BI platforms, and an understanding of how UX impacts CRM-driven customer journeys will demonstrate a valuable, broader perspective.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A commitment to understanding and addressing client needs and delivering exceptional value.
• Collaboration: Fostering a team environment where diverse perspectives are valued and shared openly.
• Excellence: Striving for high quality in all aspects of work, from research to final design delivery.
• Innovation: Embracing new technologies and methodologies, such as Generative AI, to drive progress.
• Integrity: Upholding ethical standards and professional conduct in all interactions.
• Data-Driven Decision Making: Relying on data and insights to guide design and business strategies.

Collaboration Style:

• Cross-Functional Integration: Working closely with diverse teams (tech, business, data) to achieve common goals.
• Open Communication: Encouraging direct and transparent communication among team members and with stakeholders.
• Feedback Culture: Actively seeking and providing constructive feedback to drive continuous improvement.
• Knowledge Sharing: A culture that promotes sharing best practices, learnings, and insights across projects and teams.

📝 Enhancement Note: EY's values align well with a professional services environment. For operations professionals, the emphasis on client-centricity, data-driven decision-making, and collaboration will feel familiar. The focus on innovation and integrity is characteristic of a leading global firm.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Client Complexity: Understanding and addressing the unique business challenges and technological landscapes of various financial services clients.
• Balancing User Needs with Business Objectives: Synthesizing user requirements with client business goals and technical constraints to create effective solutions.
• Staying Ahead of Technology Trends: Continuously learning and adapting to new design tools, methodologies, and emerging technologies like Generative AI within the fast-paced tech and finance sectors.
• Cross-Cultural Collaboration: Working effectively with diverse teams and stakeholders across different geographies and backgrounds.

Learning & Development Opportunities:

• EY's University: Access to extensive training programs and resources through EY's Corporate University, covering a wide range of professional and technical skills.
• Mentorship Programs: Opportunities to be mentored by experienced UX professionals and leaders within EY.
• Industry Certifications: Support for obtaining relevant UX certifications (e.g., Nielsen Norman Group) or specialized training.
• Exposure to Cutting-Edge Technologies: Working with Generative AI and advanced data analytics tools in a client-facing capacity.

📝 Enhancement Note: The challenges presented are typical for a consulting environment, requiring adaptability and continuous learning. The growth opportunities are substantial, leveraging EY's global resources for professional development, which is a significant draw for career-minded individuals.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through a complex UX project from your portfolio. What was the problem, your approach, key decisions, and the outcome?" (Focus on process, data, and impact.)
• Data to Design: "How do you translate raw user data or analytics into actionable design improvements?" (Prepare examples of data analysis leading to design changes.)
• Collaboration: "Describe a time you had to collaborate with developers or stakeholders who had different priorities. How did you ensure your design vision was understood and integrated?" (Highlight communication and negotiation skills.)
• Generative AI: "How do you see Generative AI impacting UX design in the financial sector?" (Showcase awareness of emerging trends and potential applications.)

Company & Culture Questions:

• EY's Values: "Which of EY's core values resonate most with you, and how do you embody them in your work?" (Research EY's values and connect them to your experience.)
• Teamwork: "Describe your ideal team environment. How do you contribute to a positive and productive team culture?" (Focus on collaboration and communication.)
• Client Focus: "How do you ensure your designs meet client business objectives while prioritizing user needs?" (Demonstrate a balance between user advocacy and business acumen.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem Statement -> Research & Insights -> Ideation & Design -> Prototyping & Testing -> Final Solution & Impact.
• Narrative: Tell a compelling story for each case study. Explain the "why" behind your decisions.
• Visuals: Use high-quality visuals of your work (wireframes, mockups, prototypes). Ensure clarity and readability.
• Data & Metrics: Clearly present any metrics or data that demonstrate the success or impact of your designs.
• Conciseness: Be mindful of time. Practice your presentation to be clear, engaging, and within the allotted timeframe.

📝 Enhancement Note: For candidates with an operations background, framing answers around process efficiency, measurable results, and stakeholder management will be key. Demonstrating how your UX skills contribute to business outcomes and operational improvements for clients will be crucial for success.

📌 Application Steps

To apply for this UX Designer position:

• Submit Application: Visit the EY careers website and submit your resume and a link to your online portfolio.
• Portfolio Customization: Ensure your portfolio prominently features 2-3 strong case studies that detail your UX process, highlight data analysis, and demonstrate measurable impact. Tailor your case study descriptions to emphasize problem-solving and process efficiency.
• Resume Optimization: Update your resume to include keywords relevant to UX design, data analysis, financial services, and the specific tools mentioned (Figma, FigJam). Quantify your achievements wherever possible, focusing on outcomes and contributions.
• Interview Preparation: Thoroughly research EY, its Tech FSO practice, and the financial services industry. Prepare to discuss your portfolio case studies in detail, focusing on your thought process, data-driven decisions, and collaborative approach. Practice answering behavioral questions using the STAR method.
• Company Research: Understand EY's culture, values, and its commitment to diversity and inclusion. Be prepared to articulate why you are a good fit for the company and the specific role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.