UX Designer

📍 Job Overview

Job Title: UX Designer Company: The North Face Location: Denver, CO Job Type: FULL_TIME Category: User Experience (UX) Design / Digital Product Design Date Posted: August 4, 2025 Experience Level: Mid-Senior Level (4+ years) Remote Status: On-site

🚀 Role Summary

• Lead the design of intuitive and conversion-focused user experiences for The North Face's eCommerce platforms, encompassing websites and mobile applications.
• Drive user-centric design by conducting thorough user research, usability testing, and competitive analysis to inform product strategy and design decisions.
• Develop wireframes, prototypes, and high-fidelity UI designs that enhance customer journeys from discovery to checkout, ensuring seamless and engaging interactions.
• Collaborate closely with product management, engineering, and marketing teams to translate user needs and business objectives into effective digital solutions.
• Leverage data analytics, including heatmaps and A/B test results, to continuously iterate and optimize user experiences for maximum impact.

📝 Enhancement Note: While titled "UX Designer," the emphasis on "conversion-savvy experiences," "customer journeys from discovery to checkout," and "eCommerce platforms" strongly suggests this role is deeply embedded within a Go-To-Market (GTM) or Digital Commerce Operations context. The responsibilities lean heavily into driving tangible business outcomes through user experience, rather than purely aesthetic or functional interface design.

📈 Primary Responsibilities

• Design end-to-end user experiences for The North Face's digital commerce ecosystem, including website, mobile applications, and other customer-facing digital touchpoints.
• Conduct comprehensive user research methodologies, such as interviews, surveys, persona development, and usability testing, to gather actionable insights.
• Perform in-depth competitor analysis and market research to identify industry best practices and opportunities for innovation in eCommerce UX.
• Create detailed wireframes, interactive prototypes, and high-fidelity visual designs that clearly communicate user flows, interaction patterns, and interface elements.
• Develop customer journey maps that optimize the path to purchase, focusing on reducing friction and increasing conversion rates.
• Collaborate with product managers to define project requirements, scope, and success metrics, ensuring design alignment with business goals.
• Partner with front-end engineers to ensure accurate and high-quality implementation of designs, providing clear specifications and design assets.
• Analyze user behavior data, website analytics (e.g., Google Analytics), heatmaps, and A/B test results to identify areas for improvement and inform design iterations.
• Champion user-centered design principles and best practices across cross-functional teams, advocating for the customer throughout the product development lifecycle.
• Stay abreast of emerging trends in UX design, digital commerce, and relevant technologies to continuously elevate the user experience.

📝 Enhancement Note: The emphasis on "conversion," "drive conversion," and "analyzing user data (e.g., heatmaps, A/B tests)" indicates a strong focus on performance marketing and sales enablement through UX. This role requires not just design thinking but also a data-driven approach to optimize revenue and customer acquisition/retention funnels, aligning it closely with Sales Operations and Revenue Operations principles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Psychology, Computer Science, or a related field, or equivalent practical experience.

Experience:

• Minimum of 4 years of professional experience in User Experience (UX) design.
• At least 4 years of specialized experience in designing for eCommerce platforms, websites, and mobile applications.
• Proven track record of successfully launching and iterating on digital products that have improved user engagement and conversion metrics.
• Experience with system-thinking, understanding how individual design elements contribute to the overall customer journey and business impact.

Required Skills:

• UX Design: Expertise in user-centered design principles, information architecture, interaction design, and user flows.
• eCommerce Expertise: Deep understanding of eCommerce customer journeys, conversion optimization strategies, and online retail best practices.
• User Research: Proficiency in conducting various user research methods, including user interviews, surveys, usability testing, and persona development.
• Prototyping & Wireframing: Skilled in creating low-fidelity wireframes and high-fidelity interactive prototypes to effectively communicate design concepts.
• Data Analysis for UX: Ability to analyze user data, website analytics, and A/B test results to derive actionable insights and inform design iterations.
• Collaboration & Communication: Excellent verbal, written, and visual communication skills, with a strong ability to present design concepts and rationale to diverse stakeholders.
• Figma Proficiency: Advanced skills in using design and prototyping tools, with a focus on Figma.
• Responsive & Mobile-First Design: Strong understanding and application of responsive design principles and mobile-first methodologies.

Preferred Skills:

• HTML/CSS Knowledge: Familiarity with HTML and CSS to understand front-end development capabilities and constraints.
• SEO & Accessibility: Knowledge of Search Engine Optimization (SEO) principles, WCAG accessibility standards, and their impact on UX.
• Performance Optimization: Understanding of how design decisions impact website performance and conversion rates.
• A/B Testing Design: Experience in designing A/B tests to validate design hypotheses and optimize user flows.
• Storytelling: Ability to craft compelling narratives around design solutions and their impact on users and business objectives.

📝 Enhancement Note: The "system-thinker" requirement and the emphasis on understanding the "impact holistically" and analyzing "user data (e.g., heatmaps, A/B tests)" highlight the need for an operations-minded designer who can connect UX improvements directly to business outcomes and operational efficiency within the digital commerce funnel.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end ownership of UX design projects for eCommerce platforms, covering problem definition, research, ideation, design, and iteration.
• Showcase a strong understanding of user research methodologies and how insights were translated into design solutions.
• Present detailed wireframes, user flows, and interactive prototypes that illustrate complex interactions and solutions.
• Include case studies that clearly articulate the business problem, the design process, the implemented solution, and measurable results (e.g., conversion rate improvements, engagement metrics).
• Highlight proficiency with core design tools, specifically Figma, and demonstrate how these tools were used to achieve project goals.
• Feature examples of responsive and mobile-first design strategies applied to real-world projects.

Process Documentation:

• Provide clear documentation of your design process for each project, illustrating your approach to problem-solving, user engagement, and iteration.
• Detail how user feedback and performance data were incorporated into design revisions and optimizations.
• Include examples of how you collaborated with product managers, engineers, and other stakeholders throughout the design lifecycle.
• Showcase how you ensure design implementations align with brand guidelines and technical feasibility.

📝 Enhancement Note: For a role linking UX to conversion and eCommerce, the portfolio should heavily emphasize quantifiable results. Candidates should prepare to discuss how their designs directly impacted key operational metrics like conversion rates, average order value (AOV), cart abandonment rates, and customer lifetime value (CLV).

💵 Compensation & Benefits

Salary Range:

• The estimated annual salary range for this position is $73,440.00 to $91,800.00 USD.

Benefits:

• Medical Plan: Comprehensive medical insurance coverage.
• Incentive Potential: Eligibility for annual incentive plans, sales incentives, or commission potential, depending on the specific role and performance.
• Retirement Savings: Details on retirement savings plans will be provided during the hiring process.
• Paid Time Off: Generous paid time off (PTO) and holiday policies.
• Employee Discounts: Potential for employee discounts on The North Face and other VF Corporation brands.
• Professional Development: Opportunities for training, workshops, and continued learning.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. The specific schedule may be flexible, but on-site presence is required.

📝 Enhancement Note: The salary range is based on provided hiring range data for Denver, CO, considering the mid-senior level experience required and the specific focus on eCommerce UX, which often commands a premium. The incentive potential suggests a performance-driven environment where UX directly contributes to sales targets.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Footwear Retail; Outdoor Recreation. The North Face is a prominent brand within VF Corporation, a global leader in branded lifestyle apparel and footwear. Company Size: VF Corporation is a large, publicly traded company, employing tens of thousands of people globally. The North Face operates as a significant brand within this structure, suggesting a sizable dedicated team for digital product development and operations. Founded: The North Face was founded in 1966, bringing a legacy of outdoor exploration and product innovation. VF Corporation was founded in 1899. This long history indicates a stable, established corporate environment with a deep understanding of its market.

Team Structure:

• The UX Designer will likely be part of a Digital Product team or a broader Marketing Technology/eCommerce Operations group.
• This team will include roles such as Product Managers, UI Designers, Front-End Developers, Data Analysts, and potentially specialists in CRO (Conversion Rate Optimization) or Digital Analytics.
• Reporting structure will likely be to a UX Lead, Design Manager, or Director of Digital Product/eCommerce.
• Cross-functional collaboration is essential, working closely with Merchandising, Marketing, IT, and Analytics teams to ensure integrated customer experiences.

Methodology:

• The team likely follows agile or hybrid agile methodologies (e.g., Scrum, Kanban) for product development, emphasizing iterative design and continuous improvement.
• Data-driven decision-making is a core tenet, with a strong reliance on analytics, A/B testing, and user feedback to guide product strategy and UX enhancements.
• Focus on creating seamless, omnichannel customer experiences that bridge online and offline touchpoints.

Company Website: https://www.thenorthface.com/

📝 Enhancement Note: Working within a large corporation like VF means access to robust infrastructure and resources, but also potentially more structured processes. The blend of a legacy brand with a focus on digital innovation suggests an environment that values both established practices and forward-thinking approaches to customer experience and sales operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, indicating a significant degree of autonomy and responsibility. The UX Designer is expected to lead design initiatives for key eCommerce features and contribute strategically to the digital product roadmap. Reporting Structure: The UX Designer will report to a Design Manager or Director of Digital Product/eCommerce. They will work collaboratively with Product Managers and be a key partner to Engineering teams. Operations Impact: This role has a direct impact on The North Face's revenue and customer acquisition/retention strategies. By optimizing the digital shopping experience, the UX Designer directly influences conversion rates, average order value, customer satisfaction, and brand loyalty, all critical operational metrics.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in eCommerce UX, conversion optimization, or user research, potentially moving into Senior UX Designer or Lead UX Designer roles.
• Cross-Functional Mobility: Transition into Product Management, Conversion Rate Optimization Specialist, or Digital Product Strategy roles by leveraging a strong understanding of user needs and business objectives.
• Leadership Development: Progress into management roles, leading a team of UX/UI designers, or taking on strategic leadership for specific product areas or customer journeys.
• Skill Expansion: Develop skills in areas like UX strategy, service design, or data science through company-provided training or project involvement.

📝 Enhancement Note: The strategic impact on revenue and the required analytical skills suggest that growth paths may also lead into roles with broader operational responsibilities within the digital commerce organization, such as Head of Digital Experience or Director of eCommerce Operations.

🌐 Work Environment

Office Type: The role is based at The North Face's Denver HQ, indicating a professional office environment. This setting is likely designed to foster collaboration and innovation. Office Location(s): Denver, Colorado HQ - VFC. This location offers a hub for design and digital teams, facilitating in-person collaboration. Workspace Context:

• Expect a dynamic, collaborative workspace where designers work closely with product managers, engineers, and marketing professionals.
• Access to industry-standard design and prototyping software, as well as analytics and user research tools.
• Opportunities for design critiques, brainstorming sessions, and cross-functional workshops to share insights and refine solutions.
• A culture that likely encourages innovation and embraces the outdoors, reflecting The North Face brand.

Work Schedule: The work schedule is expected to be a standard 40-hour week. While specific hours may offer some flexibility, the on-site requirement means consistent presence at the Denver HQ is necessary for team collaboration and project engagement.

📝 Enhancement Note: The on-site requirement for an "HQ" role suggests a deliberate effort to foster team cohesion, facilitate spontaneous collaboration, and ensure direct oversight and mentorship, which are often critical for complex operations and product development cycles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess qualifications and fit.
• Portfolio Review & Presentation: Candidates will likely be asked to present a selection of their work, focusing on eCommerce UX case studies that demonstrate problem-solving, process, and impact. Be prepared to discuss your role and contributions in detail.
• Skills-Based Interviews: Interviews with hiring managers and potential peers (e.g., Product Managers, other UX Designers) to evaluate design thinking, technical skills, and collaboration abilities.
• Design Challenge: A practical exercise or case study might be assigned, requiring candidates to solve a specific UX problem relevant to The North Face's digital commerce, testing their process and strategic thinking.
• Cross-Functional Interviews: Discussions with stakeholders from engineering, marketing, or analytics to assess collaboration skills and understanding of business objectives.
• Final Interview: A discussion with senior leadership to assess cultural fit, strategic thinking, and overall alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 strong eCommerce UX case studies that best highlight your skills in research, interaction design, prototyping, and data-driven iteration.
• Quantify Impact: For each case study, clearly articulate the problem, your specific contributions, the design process, and the measurable results (e.g., conversion rate uplift, improved task completion time, reduced error rates). Use metrics that align with business operations.
• Showcase Process: Detail your thought process, including user research findings, wireframes, user flows, prototypes, and how you incorporated feedback and data.
• Highlight Figma: Explicitly mention and showcase your proficiency with Figma, presenting clean and well-organized files or walkthroughs.
• Storytelling: Frame your projects as compelling stories, explaining the "why" behind your design decisions and how they addressed user needs and business goals.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with The North Face's brand, target audience, and current digital presence.
• eCommerce Best Practices: Review common UX patterns and challenges in eCommerce, especially for apparel and outdoor gear.
• Data Interpretation: Be ready to interpret hypothetical data (e.g., analytics reports, user feedback snippets) and propose design solutions based on that data.
• Problem Framing: Practice breaking down complex problems into smaller, manageable components and outlining a clear design process to address them.
• Presentation Skills: Prepare to present your thoughts and solutions concisely and persuasively, articulating your rationale clearly.

📝 Enhancement Note: The interview process for a role with significant operational impact will likely scrutinize how candidates connect UX decisions to business outcomes. Be prepared to discuss how your designs support sales targets, customer journey optimization, and overall revenue generation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaboration.
• User Research Platforms: Tools like UserTesting.com, Lookback, Maze, or similar for remote usability testing and user feedback collection.
• Analytics Platforms: Google Analytics, Adobe Analytics, or similar for tracking user behavior and website performance.
• Heatmap & Session Recording Tools: Hotjar, Crazy Egg, or similar for understanding user interaction patterns on digital interfaces.
• Project Management Tools: Jira, Asana, Trello, or similar for managing design tasks and collaborating with development teams.

Analytics & Reporting:

• Proficiency in interpreting data from web analytics tools to identify user pain points and opportunities for conversion rate optimization (CRO).
• Ability to translate analytical findings into actionable design recommendations.

CRM & Automation:

• While not a direct CRM role, an understanding of how UX design impacts customer data capture within CRM systems and marketing automation platforms can be beneficial. Familiarity with how user journeys influence lead scoring or customer segmentation is a plus.

📝 Enhancement Note: The need to analyze user data and A/B test results implies a strong connection to marketing operations and revenue operations, where UX directly supports lead generation, customer onboarding, and retention campaigns.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of The North Face customers through thoughtful design.
• Data-Driven Decisions: Relying on data and user insights to guide design strategy and measure success, fostering a culture of continuous improvement.
• Collaboration & Partnership: Working effectively with cross-functional teams (product, engineering, marketing) to achieve shared goals.
• Innovation & Agility: Embracing new ideas, challenging the status quo, and adapting quickly to evolving customer behaviors and market trends.
• Impact & Results: Focusing on delivering designs that not only look good but also drive measurable business outcomes, such as increased conversion or customer satisfaction.

Collaboration Style:

• Expect a highly collaborative environment where designers actively participate in team meetings, design critiques, and brainstorming sessions.
• Emphasis on clear communication and constructive feedback to ensure alignment and quality across all digital products.
• A proactive approach to sharing knowledge and best practices within the design team and with partner teams.

📝 Enhancement Note: The emphasis on "data-driven decisions" and "impact & results" aligns perfectly with the core tenets of Revenue Operations and Sales Operations, where measurable outcomes and efficiency are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing diverse user needs with complex business requirements and technical constraints within a large retail organization.
• Translating the brand's strong outdoor ethos into compelling and intuitive digital experiences that resonate across various customer segments.
• Continuously optimizing conversion funnels in a competitive eCommerce landscape, requiring a keen understanding of user psychology and market trends.
• Staying ahead of evolving digital technologies and customer expectations to maintain a leading-edge online presence.

Learning & Development Opportunities:

• Access to industry conferences and workshops focused on UX, digital commerce, and design innovation.
• Opportunities to participate in cross-functional projects that broaden understanding of marketing, sales, and operational processes.
• Mentorship from senior design leaders and opportunities to lead design initiatives for significant product features.
• Continuous learning through user research, A/B testing, and exposure to cutting-edge design and analytics tools.

📝 Enhancement Note: The challenges highlight the need for a designer who can think strategically about how their work impacts broader business operations, not just the user interface. Growth opportunities will likely involve taking on more responsibility for driving operational KPIs through UX.

💡 Interview Preparation

Strategy Questions:

• Operational Impact: "How would you measure the success of a new feature designed to increase conversion rates on our product pages? What metrics would you track and why?" (Prepare to discuss metrics like conversion rate, add-to-cart rate, bounce rate on product pages, and potentially AOV).
• User Research Application: "Describe a time when user research revealed an unexpected insight that significantly changed your design approach. How did you communicate this to stakeholders?" (Focus on how research informed design and business decisions).
• Collaboration with Engineering: "What is your process for working with engineers to ensure your designs are implemented accurately? How do you handle design compromises when technical limitations arise?" (Demonstrate your understanding of the development lifecycle and cross-functional teamwork).
• eCommerce Optimization: "Walk us through your process for identifying and addressing friction points in an online checkout flow." (Prepare to discuss common checkout issues and your systematic approach to solving them).

Company & Culture Questions:

• Brand Alignment: "How do you see your UX design philosophy aligning with The North Face's brand values and mission?" (Research the brand, its history, and its connection to the outdoors).
• Team Dynamics: "Describe your ideal collaboration with Product Managers and Engineers. What makes a successful cross-functional partnership in a digital product team?" (Emphasize communication, shared goals, and mutual respect).
• Data Interpretation: "How do you use data to inform your design decisions, especially when working on conversion-focused initiatives?" (Connect your analytical skills to business objectives).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process, the solution, and the outcomes. Use visuals to support your narrative.
• Quantify Results: Wherever possible, present quantitative data to demonstrate the impact of your designs on key business metrics.
• Highlight Process: Show your iterative process, including early sketches, wireframes, prototypes, and how user feedback or testing influenced final designs.
• Figma Showcase: Be ready to briefly demonstrate your Figma skills, highlighting efficient workflows, component usage, or prototyping capabilities.
• Focus on eCommerce: Tailor your presentation to emphasize your experience and success in the eCommerce domain, connecting your UX work to sales and conversion goals.

📝 Enhancement Note: Candidates should prepare to discuss not just the "what" and "how" of their designs, but also the "why" in terms of business impact and operational efficiency. Understanding The North Face's specific customer segments and their journey through the digital funnel will be crucial.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided Workday link.
• Portfolio Customization: Ensure your portfolio prominently features 2-3 strong eCommerce UX case studies that demonstrate your ability to drive conversion and improve customer journeys. Quantify results with relevant business metrics.
• Resume Optimization: Tailor your resume to highlight your 4+ years of specific eCommerce UX experience, key skills (Figma, user research, data analysis), and achievements related to conversion optimization and user engagement.
• Interview Preparation: Practice articulating your design process and presenting your portfolio case studies, focusing on how your work directly impacts business objectives and operational efficiency. Prepare to discuss your approach to A/B testing and data-driven design.
• Company Research: Thoroughly research The North Face's brand, target audience, and current digital presence. Understand their commitment to outdoor exploration and how that translates to their online customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with The North Face hiring team before making application decisions.