UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Roku

Location: San Jose, California, United States

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: January 19, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver intuitive, user-centered experiences for Roku's internal and external web-based enterprise and content management tools.

• Collaborate closely with Product Managers and Engineering teams to translate business goals and user needs into innovative product features and enhancements.

• Leverage user research, data analysis, and design critiques to iterate on designs and ensure measurable outcomes.

📈 Primary Responsibilities

• Design innovative, intuitive, and user-centered solutions for new features and enhancements across a variety of web-based tools used by Roku’s internal and external users.

• Gather product requirements, define user flows, and create wireframes and prototypes to visualize and iterate on user experience designs.

• Partner with User Researchers to plan and conduct user research, analyze findings, and translate them into actionable design improvements.

• Develop flexible and scalable product features that enhance the user experience for partners and internal teams interacting with the Roku platform.

• Collaborate closely with Product Managers to clearly define problems, business objectives, and desired user outcomes for design initiatives.

• Utilize user journey mapping and other design thinking methodologies to frame and guide design approaches.

• Work hand-in-hand with the development team throughout the entire product development lifecycle, ensuring design integrity and feasibility.

• Plan and execute formal design review presentations for Directors and Executives, effectively articulating design rationale and impact.

• Own your design deliverables, communicating design decisions clearly and persuasively to colleagues from diverse disciplines.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Computer Science, Human-Computer Interaction, or a related field. Master's degree preferred.

Experience: 3+ years of experience in UX design, with a strong focus on interaction design for enterprise or B2B products. Prior experience designing for content pipeline management systems is highly advantageous. Proven track record of shipping multiple products/features with demonstrable user-centered design solutions and measurable outcomes.

Required Skills:

• Proficiency in UX Design tools such as Figma (or similar) for creating user interfaces, wireframes, and prototypes.

• Demonstrated experience in user-centered design methodologies and applying them to solve complex problems.

• Strong understanding of interaction design principles and best practices for web-based enterprise applications.

• Ability to conduct or collaborate on user research, analyze data, and translate insights into design decisions.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design rationale and influence stakeholders.

• Proven ability to collaborate effectively with Product Managers, Engineering teams, and other cross-functional partners.

• Experience in gathering requirements, defining user journeys, and creating user flows.

• Ability to thrive in an ambiguous environment, embrace rapid iteration, and manage multiple projects simultaneously.

Preferred Skills:

• Experience designing for content pipeline management systems.

• Hands-on experience conducting user research or a strong partnership with User Researchers.

• Familiarity with A/B testing and data analysis to inform design optimizations.

• Experience presenting design concepts to Directors and Executives.

• Understanding of Agile development methodologies.

📝 Enhancement Note: The "3+ years of experience" and preference for a Master's degree suggests this role is targeting a mid-level UX Designer who can operate with a degree of autonomy within a product team, rather than an entry-level position. The emphasis on enterprise/B2B tools and content pipeline management specifically points towards a need for experience with complex workflows and business-critical applications.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling online portfolio is mandatory, showcasing projects that highlight user-centered design solutions with clearly defined, measurable outcomes.

• Your portfolio should demonstrate your ability to solve complex problems for enterprise or B2B users, detailing your specific contributions and design process.

• Include case studies that illustrate your approach to user research, interaction design, prototyping, and the impact of your solutions on business goals or user satisfaction.

Process Documentation:

• Portfolio case studies should detail the design process, including problem definition, user research methodologies employed, design iterations, and final solution architecture.

• Clearly articulate how user feedback and data analysis influenced design decisions and led to product enhancements.

• Showcase an understanding of the full product development lifecycle and how UX design integrates with engineering and product management.

📝 Enhancement Note: The explicit requirement for a portfolio highlighting "measurable outcomes" and "specific contributions" is critical for this role. Candidates must be prepared to articulate not just what they designed, but why and what impact it had, backed by data or user feedback.

💵 Compensation & Benefits

Salary Range: $185,000 - $210,000 annually (for California-based candidates)

Benefits:

• Comprehensive health insurance coverage (medical, dental, and vision).

• Equity awards, offering ownership in Roku's growth.

• Life insurance and disability benefits for financial protection.

• Generous parental leave to support new families.

• Wellness benefits and resources to promote employee well-being.

• Paid time off (PTO) for vacation and personal needs, balancing work and life.

• Global access to mental health and financial wellness support.

• Retirement savings options (e.g., 401(k)/pension).

Working Hours: Standard full-time hours, likely around 40 hours per week, with a hybrid work model requiring 4 days in the office.

📝 Enhancement Note: The salary range provided is specific to California and reflects a mid-level to senior UX Designer role in a high-cost-of-living area, particularly for a well-established tech company like Roku. The benefits package is robust, typical of large public tech companies, with a strong emphasis on holistic employee support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Streaming Platform, Consumer Electronics, Software)

Company Size: Large (Likely 1,000-5,000+ employees, given it's a public company with a global footprint)

Founded: 2002

Team Structure:

• The User Experience team comprises UX Designers, Researchers, and Writers, working collaboratively.

• This UX team operates within a larger Product and Engineering organization, with designers partnering closely with Product Managers and Engineers.

Methodology:

• Roku emphasizes a pragmatic approach to innovation, focusing on delivering real solutions to customers.

• The company culture values teamwork, initiative, and a focus on the company's overall success.

• Expect a fast-paced environment where individuals are expected to be proactive, bold, and collaborative.

• Design work is expected to be user-centered, data-informed, and iterative, with a strong emphasis on delivering measurable outcomes.

Company Website: https://www.weareroku.com/

📝 Enhancement Note: Roku's culture is described as fast-paced, collaborative, and focused on pragmatic innovation. The emphasis on "fewer number of very talented folks" suggests a high-performance environment where individual contributions are highly valued. The hybrid work model (4 days in office, 1 flexible) is also a key cultural aspect.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX Designer. This role requires 3+ years of experience and the ability to work independently with a product team, indicating a level of autonomy and responsibility beyond junior roles. The expectation to present to Directors and Executives further supports this.

Reporting Structure: The UX Designer will report into a UX Lead or Manager, and will work closely with Product Managers and Engineering Leads on specific product initiatives. The team is structured to foster collaboration between design, product, and engineering.

Operations Impact: The UX Designer's work directly influences the usability and effectiveness of internal and external tools that manage content, manage partners, and potentially manage advertising. This has a downstream impact on Roku's ability to onboard partners, manage content pipelines efficiently, and ultimately, to grow its platform and revenue. Well-designed tools can improve operational efficiency, reduce errors, and enhance partner satisfaction.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in enterprise UX, content management systems, or specific areas of interaction design.

• Leadership Development: Potential to grow into a Senior UX Designer role, leading design efforts for larger initiatives or mentoring junior designers.

• Cross-Functional Exposure: Gaining in-depth understanding of product management, engineering workflows, and business operations across Roku's diverse product ecosystem.

• Presentation & Influence: Developing advanced presentation and communication skills by presenting designs to executive leadership.

📝 Enhancement Note: While not a traditional "Revenue Operations" or "Sales Operations" role, the UX Designer's work on enterprise and content management tools directly impacts operational efficiency and partner relationships, which are critical for revenue generation and platform growth. The "Operations Impact" section is tailored to reflect this indirect but significant influence.

🌐 Work Environment

Office Type: Hybrid work model, with teams working in the office Monday through Thursday and Fridays offering flexible remote work. Some roles may require 5 days in office.

Office Location(s): San Jose, California (primary location for this role).

Workspace Context:

• The San Jose office environment likely supports collaboration, with dedicated spaces for team meetings, design reviews, and focused individual work.

• Access to industry-standard UX design tools (Figma) and potentially other collaborative software is expected.

• Opportunities for frequent, in-person interaction with Product Managers, Engineers, and fellow UX team members to foster a cohesive and efficient design process.

Work Schedule: A standard full-time work schedule is expected, likely around 40 hours per week. The hybrid model provides some flexibility, with 4 core days in the office to facilitate in-person collaboration.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment, requiring candidates to be comfortable with a blend of in-office and remote work. The emphasis on Monday-Thursday in-office work suggests a structure designed to maximize collaborative time.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your application and resume, focusing on your years of experience, relevant industry background (enterprise/B2B), and the presence of a portfolio link.

• Portfolio Review & Initial Interview: A hiring manager or senior designer will review your portfolio for case studies demonstrating user-centered design, measurable outcomes, and your process. This will likely be followed by an interview to discuss your experience, motivations, and initial fit.

• Design Challenge/Exercise: Expect a take-home design challenge or a live whiteboarding/design exercise focused on a problem relevant to Roku's enterprise tools. This assesses your problem-solving skills, design thinking, and ability to articulate your approach.

• Team Interviews: You will likely meet with Product Managers, Engineers, and other UX Designers. These interviews will assess your collaboration style, technical understanding, and ability to integrate into the team.

• Executive Presentation: A final round may involve presenting your design challenge solution or a portfolio case study to Directors or Executives, evaluating your strategic thinking, communication skills, and executive presence.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that directly align with enterprise/B2B product design and ideally, content management workflows.

• Quantify Impact: For each case study, clearly articulate the problem, your role, your process, the solution, and most importantly, the measurable outcomes (e.g., % increase in task completion, % decrease in errors, adoption rates, user satisfaction scores).

• Showcase Process: Detail your design thinking, from initial research and ideation through iteration and final implementation. Use visuals (wireframes, user flows, mockups) to illustrate your journey.

• Highlight Collaboration: Emphasize how you worked with Product Managers, Engineers, and Researchers, and how you incorporated their feedback.

• Be Concise & Clear: Ensure your portfolio is easy to navigate and your explanations are clear and to the point.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Roku's products, the streaming industry, and potential use cases for their internal/external tools.

• Define the Problem: Clearly state your understanding of the problem presented in the challenge.

• Structure Your Approach: Outline your design process, including assumptions, research methods (even if hypothetical), ideation, wireframing, and proposed solutions.

• Focus on User Value: Demonstrate how your design directly addresses user needs and business goals.

• Prepare for Questions: Anticipate questions about your design decisions, trade-offs, and how you would handle ambiguity.

📝 Enhancement Note: The interview process is typical for a mid-level UX role in a tech company, with a strong emphasis on portfolio review and a practical design challenge. The final executive presentation is a key differentiator, requiring strong communication and strategic thinking skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.

• Other UX Design Tools: Familiarity with Sketch, Adobe XD, or similar tools may be beneficial but Figma is specifically mentioned.

• Prototyping Tools: In-built Figma prototyping capabilities or dedicated tools like InVision.

Analytics & Reporting:

CRM & Automation:

• While direct CRM/automation tool usage might be more for Ops roles, the UX Designer will be designing for systems that may integrate with or support CRM/automation processes for content management and partner tools. Understanding these workflows is key.

📝 Enhancement Note: Figma is the explicitly stated core UX design tool. Candidates should highlight their proficiency in Figma and related design/prototyping workflows. Understanding how to leverage data and analytics to inform design is also a key implicit requirement.

👥 Team Culture & Values

Operations Values:

• Pragmatic Innovation: Focus on delivering real, working solutions rather than theoretical concepts.

• Teamwork: Strong emphasis on collaboration across teams and disciplines.

• Bold Action: Willingness to take initiative, move fast, and accomplish goals.

• Focus on Success: Prioritizing the company's overall success and customer impact.

• Ego-Free Collaboration: Working effectively with talented individuals while maintaining humility.

• User Empathy: Deep understanding and advocacy for the end-user's needs.

Collaboration Style:

• Highly collaborative, working closely with Product Management and Engineering.

• Expect regular design critiques and feedback sessions with peers and stakeholders.

• Cross-functional integration is key, with ideas shared across different teams within Roku.

• Communication is expected to be open, clear, and effective across diverse disciplines.

📝 Enhancement Note: Roku's culture seems to value a blend of individual talent and strong collaborative synergy. The "pragmatic approach to innovation" suggests a focus on tangible results and efficient execution, which aligns well with operations-minded individuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Ambiguity and Structure: Thriving in an ambiguous environment while creating clear, structured, and intuitive user experiences for complex enterprise tools.

• Cross-Functional Alignment: Effectively communicating and aligning design vision with diverse stakeholders (Product, Engineering, Executives) who may have different priorities.

• Measuring Impact: Demonstrating the measurable outcomes of design decisions for tools that might not have direct consumer-facing metrics.

• Iterative Design under Pressure: Rapidly iterating on designs in a fast-paced environment while maintaining high quality.

Learning & Development Opportunities:

• Deep Dive into Enterprise UX: Gaining extensive experience designing for complex B2B and internal tools, a specialized and valuable area of UX.

• Industry Leadership Exposure: Presenting designs and strategies to Directors and Executives, honing executive communication and presentation skills.

• Platform Knowledge: Developing a comprehensive understanding of Roku's streaming platform ecosystem and the tools that support it.

• Mentorship: Potential to learn from experienced researchers, designers, and product leaders within Roku.

📝 Enhancement Note: The challenges highlight the need for adaptability, strong communication, and a results-oriented mindset, all crucial for success in operations-adjacent roles. The growth opportunities focus on skill enhancement and career progression within a leading tech company.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a complex enterprise tool you designed. What was the problem, your process, and what was the measurable outcome?" (Focus on quantifiable results and your specific role.)

• "How do you approach designing for users with varying levels of technical expertise?" (Demonstrate user empathy and iterative design thinking.)

• "Describe a time you had to present a design decision to executives. How did you tailor your message and what was the result?" (Highlight presentation skills and strategic communication.)

Company & Culture Questions:

• "What interests you about Roku and our mission to change how the world watches TV?" (Research Roku's platform, recent news, and connect it to your passion for user experience.)

• "How do you see yourself fitting into our hybrid work environment and collaborative culture?" (Express enthusiasm for teamwork and the hybrid model.)

Portfolio Presentation Strategy:

• Structure: For each case study, clearly outline: Problem Statement, Your Role & Responsibilities, Target Users, Design Process (Research, Ideation, Iteration, Solution), Key Design Decisions & Rationale, Measurable Outcomes/Impact, and Lessons Learned.

• Visuals: Use high-quality mockups, wireframes, user flows, and potentially interactive prototypes. Explain why you made certain visual or interaction choices.

• Storytelling: Weave a narrative that highlights the challenge, your problem-solving journey, and the positive impact of your design.

• Quantify Everything: Be ready to discuss metrics, KPIs, and any data that supports the success of your designs. If exact numbers aren't available, discuss how you would measure success.

• Be Prepared for Questions: Anticipate deep dives into your design choices, trade-offs considered, and how you handled challenges.

📝 Enhancement Note: The interview preparation focuses on demonstrating not only design skills but also strategic thinking, communication effectiveness, and cultural alignment, particularly for a role that bridges design with business objectives.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the Roku careers portal, ensuring your resume is tailored with keywords from the job description (UX Design, Figma, Enterprise, B2B, User-Centered Design, etc.).

• Portfolio Customization: Ensure your online portfolio is up-to-date, easily accessible, and features 2-3 strong case studies that align with the requirements for enterprise/B2B tools and demonstrate measurable outcomes.

• Resume Optimization: Highlight your 3+ years of experience, specific contributions to shipped products, proficiency in Figma, and any experience with content pipeline management systems. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, presenting case studies, and answering behavioral questions related to collaboration, problem-solving, and handling ambiguity. Be ready to discuss your understanding of Roku's platform and mission.

• Company Research: Familiarize yourself with Roku's products, recent news, and company culture. Understand their hybrid work model and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions based on the provided data. All details should be verified directly with Roku's hiring team during the application and interview process.