UX Designer

📍 Job Overview

Job Title: UX Designer Company: ixigo Location: Gurgaon, Haryana, India Job Type: Full-time Category: UX/UI Design Date Posted: 2025-11-13 Experience Level: Mid-Level (2-4 years) Remote Status: On-site

🚀 Role Summary

• This role focuses on translating user needs and business requirements into intuitive and visually appealing digital experiences for a leading Indian travel technology company.
• The UX Designer will be instrumental in shaping the user journey across ixigo's platforms, including its mobile applications and website, leveraging a user-centered design methodology.
• Key responsibilities include conducting user research, developing wireframes and prototypes, and collaborating closely with cross-functional teams to ensure seamless feature implementation.
• The position demands a strong understanding of design principles, proficiency in industry-standard UX/UI tools, and a demonstrable ability to create engaging and functional user interfaces for both Android and iOS platforms.

📝 Enhancement Note: The core of this role is to bridge the gap between user needs and technical execution within the travel tech domain. The emphasis on "Next Billion Users" in the company description suggests a focus on accessibility, simplicity, and performance for a broad, diverse user base in India. This implies that the UX design must be highly practical, easy to understand, and performant on various devices and network conditions.

📈 Primary Responsibilities

• Collaborate with Product Managers, Engineers, and Marketing teams to define and execute the design vision and strategy for new features and product enhancements.
• Conduct user research, usability testing, and gather feedback to inform design decisions and iterate on existing designs.
• Develop comprehensive user flows, wireframes, interactive prototypes, and high-fidelity UI mockups to communicate design concepts effectively.
• Translate user insights and technical requirements into intuitive user interfaces and engaging user experiences across web and mobile platforms (Android and iOS).
• Create and maintain a consistent visual language and design system, including a site-wide style guide, to ensure brand consistency and streamline development.
• Present design concepts, user flows, and prototypes to stakeholders, incorporating feedback to refine solutions.
• Identify and resolve UX problems, such as responsiveness issues, to ensure a seamless user experience.
• Stay abreast of current UX/UI best practices, emerging design trends, and competitor analysis within the travel technology and broader digital media landscape.

📝 Enhancement Note: The responsibility to "shape and deliver design vision and strategy" indicates a proactive role beyond just execution. The UX Designer is expected to contribute to the product's strategic direction, influencing feature development based on user insights and market trends. The mention of "AI leveraging" in the company description suggests potential opportunities to integrate AI-driven features or personalize user experiences, which the UX Designer may need to conceptualize and design.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree or diploma in Graphic Design, Human-Computer Interaction, or a related field from a Tier 1 college.

Experience:

• 2-4 years of dedicated UI/UX design experience within a product development team, preferably in a fast-paced technology environment.

Required Skills:

• Proficiency in core visual design disciplines including typography, iconography, color theory, composition, and layout.
• Demonstrated experience in creating user flows, wireframes, UI mockups, and interactive prototypes.
• In-depth knowledge and hands-on experience with industry-standard UX collaboration tools such as Figma, Sketch, InVision, and Miro.
• Proven experience with responsive design principles and application for both web and mobile interfaces.
• Experience designing for both Android and iOS mobile platforms.
• A strong portfolio showcasing a deep understanding of user experience design principles, UI best practices, and usability, with examples of successful product designs.
• Excellent written and verbal communication skills, with the ability to articulate design decisions and present concepts clearly to diverse audiences.

Preferred Skills:

• Experience in the travel technology sector or with consumer-facing mobile applications.
• Familiarity with user research methodologies and usability testing techniques.
• Knowledge of accessibility standards and best practices.
• Experience contributing to or managing a design system.

📝 Enhancement Note: The requirement for a Tier 1 college degree suggests a preference for candidates from institutions recognized for their design programs. The emphasis on "demonstrable experience" and a strong portfolio implies that practical application and a track record of successful designs are critical evaluation criteria. The "Phone and Tablet design experience for Android and iOS is a must" highlights the critical need for mobile-first design expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of user-centered design principles, usability best practices, and visual design fundamentals.
• Case studies that clearly illustrate the design process from problem identification and user research through to solution ideation, prototyping, iteration, and final implementation.
• Examples showcasing experience with mobile app design (Android and iOS) and responsive web design, highlighting how user needs were met across different platforms and screen sizes.
• Prototypes or interactive mockups that demonstrate the ability to create engaging and functional user experiences, ideally showcasing complex user flows or interactive elements.
• Evidence of collaboration with cross-functional teams (Product, Engineering) and how design decisions were influenced by user feedback and technical constraints.

Process Documentation:

• Demonstrate the ability to document design processes, including user flows, sitemaps, and wireframes, in a clear and organized manner.
• Showcase experience in creating and maintaining site-wide style guides and design system components to ensure consistency and scalability.
• Highlight the application of an iterative, user-centered design approach, including how designs were refined based on UX testing and stakeholder feedback.
• Provide examples of how design problems were identified and resolved, particularly concerning responsiveness and usability challenges.

📝 Enhancement Note: The portfolio is paramount for this role. It should not just present final designs but meticulously detail the process behind them, emphasizing the user-centered methodology, problem-solving approach, and collaborative efforts. Case studies are expected to articulate the "why" behind design decisions and demonstrate the impact of those decisions on user experience and business goals.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a UX Designer with 2-4 years of experience in Gurgaon, India, the estimated annual salary range is ₹7,00,000 to ₹12,00,000. This estimate considers the cost of living in Gurgaon, the company's position as a leading OTA, and the typical compensation for specialized design roles in the Indian tech sector.

Benefits:

• Comprehensive health insurance coverage for employees and dependents.
• Provident Fund (PF) and Employee State Insurance (ESI) contributions as per Indian labor laws.
• Paid time off, including annual leave, sick leave, and public holidays.
• Opportunities for professional development, including workshops, training, and attendance at industry conferences.
• Employee assistance programs and potential for performance-based bonuses or stock options.
• Access to ixigo's travel services and potential employee discounts.

Working Hours:

• Standard full-time working hours, typically 40 hours per week, with flexibility to accommodate project needs and deadlines. The role is on-site, requiring a consistent presence in the Gurgaon office.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for UX Designers in Gurgaon with similar experience levels in the tech industry. Actual compensation may vary based on the candidate's specific skills, portfolio, interview performance, and final negotiation. Benefits are standard for full-time roles in established Indian tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology (Online Travel Agency - OTA) Company Size: While the provided data doesn't specify exact employee count, ixigo is described as having over 54 crore Annual Active Users in FY25, indicating a significant operational scale and market presence. This suggests a dynamic, fast-paced environment with a focus on innovation and rapid growth. Founded: 2007, by Aloke Bajpai & Rajnish Kumar. This long history in the Indian travel market signifies stability, experience, and a deep understanding of the domestic travel landscape.

Team Structure:

• The UX Designer will likely be part of a Product or Design team, working closely with Product Managers, Engineers, and potentially Marketing specialists.
• Reporting will likely be to a Lead UX Designer, Design Manager, or Head of Product, depending on the team's organizational structure.
• Cross-functional collaboration is a core aspect, requiring strong partnerships with engineering for implementation feasibility, product for defining requirements, and marketing for brand alignment.

Methodology:

• ixigo leverages Artificial Intelligence to assist travelers, suggesting a data-driven approach to product development and user experience.
• The company emphasizes empowering Indian travelers and serving the "Next Billion Users," indicating a focus on user-centricity, accessibility, and scalability.
• An iterative design process, incorporating user feedback and testing, is implied by the responsibility to "revise designs after synthesizing test results."

Company Website: http://www.ixigo.com

📝 Enhancement Note: The "Next Billion Users" focus is a key differentiator. It implies a design philosophy that prioritizes simplicity, clarity, and performance, potentially across a range of devices and network conditions common in emerging markets. The company's growth trajectory and user base suggest a culture that values rapid iteration and data-informed decision-making.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Designer, requiring 2-4 years of experience. It signifies an individual contributor role with a focus on executing design tasks and contributing to the design process, rather than managing a team or setting overarching design strategy independently.

Reporting Structure: The UX Designer will typically report to a Design Lead or Manager, who oversees the design team's output and strategic direction. They will work collaboratively with Product Managers and engineers, forming project-specific teams.

Operations Impact: The UX Designer's impact is directly tied to improving user engagement, conversion rates, customer satisfaction, and overall product usability across ixigo's platforms. By creating delightful and functional user experiences, they contribute to user retention, acquisition, and the company's position as a leading OTA. Their work directly influences how millions of users interact with travel planning and booking services.

Growth Opportunities:

• Senior UX Designer: Progression to a Senior UX Designer role, taking on more complex projects, mentoring junior designers, and having a greater influence on design strategy.
• Specialization: Deepen expertise in specific areas like user research, interaction design, visual design, or design systems.
• Product Design Lead: Potential to move into a leadership role, managing a team of designers and overseeing the design direction for a specific product area.
• Cross-functional Moves: Opportunities to transition into Product Management roles by leveraging deep product understanding gained in UX design.

📝 Enhancement Note: The growth path in a company like ixigo, with its scale and focus on innovation, is likely to offer diverse opportunities. The emphasis on mobile design and the "Next Billion Users" could lead to specialization in designing for emerging markets or complex, high-volume transaction platforms.

🌐 Work Environment

Office Type: The role is on-site in Gurgaon, India, suggesting a traditional office environment designed for collaboration and focused work. ixigo likely provides modern office facilities conducive to creative and technical work.

Office Location(s): Gurgaon, Haryana, India. This is a major corporate and technological hub in India, offering good connectivity and access to talent.

Workspace Context:

• The workspace is expected to foster collaboration, with opportunities to interact with product managers, engineers, and fellow designers.
• Access to necessary design tools and technology (Figma, Sketch, etc.) will be provided.
• The environment likely encourages a data-informed approach, with opportunities to analyze user behavior and performance metrics to inform design iterations.
• Expect a dynamic and potentially fast-paced atmosphere given the competitive nature of the online travel industry.

Work Schedule:

• Standard full-time, on-site schedule (approximately 40 hours per week). While core hours will be expected, there may be some flexibility to manage project deadlines, common in design and tech roles.

📝 Enhancement Note: Being on-site in Gurgaon implies a commitment to in-person collaboration, which can be beneficial for brainstorming, design critiques, and building strong team relationships. The office environment in a major tech hub like Gurgaon is typically modern and equipped to support creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios to assess experience, skills, and alignment with role requirements.
• Initial Interview: Typically with a recruiter or hiring manager to discuss background, motivation, and cultural fit.
• Design Challenge/Portfolio Review: A practical design exercise or an in-depth review of the candidate's portfolio, focusing on their design process, problem-solving skills, and ability to articulate design decisions. This is a critical stage for UX roles.
• Team Interviews: Meetings with potential team members (other designers, product managers, engineers) to evaluate collaboration style and technical acumen.
• Final Interview: Likely with a senior leader (e.g., Head of Design, Head of Product) to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight your UX process and problem-solving skills, especially those involving mobile or complex user flows.
• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, prototyping, testing), the constraints, your design solutions, and the impact/outcomes. Quantify results where possible.
• Highlight Mobile Expertise: Given the requirement, ensure your portfolio includes strong examples of Android and iOS app design and responsive web design.
• Demonstrate Tool Proficiency: Briefly mention the tools you used (Figma, Sketch, Miro, etc.) and how they aided your process.
• Be Ready to Discuss: Prepare to walk through your portfolio and answer in-depth questions about your design decisions, trade-offs, and learnings.

Challenge Preparation:

• Understand ixigo: Research ixigo's current products, target audience, and competitive landscape. Identify potential UX pain points or areas for improvement.
• Practice Design Exercises: Be prepared for challenges that might involve sketching user flows, wireframing a specific feature, or critiquing an existing design.
• Focus on Process: Even if given a short time, emphasize your thought process, user-centered approach, and key considerations rather than just the final visual output.
• Communicate Clearly: Practice articulating your ideas concisely and effectively, as if presenting to stakeholders.

📝 Enhancement Note: The design challenge and portfolio review are the most critical components of the interview process for this role. Candidates should invest significant time in preparing their portfolio and practicing their presentation. Understanding ixigo's specific context (travel, India, AI) will be crucial for tailoring responses and demonstrating genuine interest.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design & Prototyping: Figma, Sketch, InVision (mandatory for this role).
• Collaboration & Ideation: Miro, Mural, or similar tools for brainstorming, user journey mapping, and collaborative design sessions.
• Wireframing & Flow Tools: Balsamiq, Axure RP, or integrated features within Figma/Sketch.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics, Mixpanel, or Amplitude for understanding user behavior and tracking conversion metrics.
• Ability to interpret data to inform design decisions and measure the impact of UX improvements.

CRM & Automation:

• While not directly a CRM role, understanding how user data flows from design to marketing or product management systems (e.g., JIRA for bug tracking and feature requests) is beneficial.

📝 Enhancement Note: Proficiency in Figma and Sketch is explicitly required. The ability to use these tools not only for static design but also for prototyping and collaboration is essential. Familiarity with Miro or similar collaborative whiteboarding tools is highly valued for remote/hybrid brainstorming and process mapping. An understanding of how design impacts key business metrics tracked via analytics platforms will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Indian travelers, particularly the "Next Billion Users."
• Innovation: Leveraging technology, including AI, to create smarter travel planning and booking experiences.
• Collaboration: Working effectively across departments (Product, Engineering, Marketing) to achieve shared goals.
• Efficiency & Speed: Operating in a fast-paced environment that prioritizes rapid iteration and timely delivery of features.
• Data-Driven Decisions: Using insights from user data and analytics to inform design and product strategy.

Collaboration Style:

• Expect a highly collaborative environment where designers work hand-in-hand with product managers to define requirements and engineers to ensure feasibility and smooth implementation.
• Open communication and constructive feedback are likely encouraged, fostering a culture of continuous improvement.
• Design reviews and brainstorming sessions are probably regular occurrences to ensure alignment and share knowledge.

📝 Enhancement Note: The company's mission to empower Indian travelers and its focus on AI suggest a culture that is both customer-focused and technologically forward-thinking. The emphasis on collaboration is key, as UX designers are central to translating diverse stakeholder needs into a cohesive user experience.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Diverse User Segments: Catering to the varied needs, technical literacy, and accessibility requirements of a broad user base in India, including the "Next Billion Users."
• Balancing User Needs with Business Goals: Effectively integrating business objectives and technical constraints with user-centric design principles.
• Rapid Iteration in a Fast-Paced Market: Adapting quickly to market changes and user feedback in the competitive online travel industry.
• Maintaining Consistency Across Platforms: Ensuring a cohesive and branded user experience across web, Android, and iOS applications.

Learning & Development Opportunities:

• Exposure to AI in Travel: Opportunity to work on features that leverage AI for personalization, recommendations, or enhanced travel planning.
• Impactful Product Design: Working on a product used by millions of users, offering significant opportunities to see the direct impact of design decisions.
• Skill Enhancement: Continuous learning in UX/UI best practices, design tools, and emerging design trends.
• Mentorship: Potential to learn from senior designers and product leaders within the organization.

📝 Enhancement Note: The primary challenge will be designing for a large, diverse user base with varying levels of digital literacy and access. This requires a thoughtful approach to simplicity, accessibility, and performance. The growth opportunities are significant, especially for those interested in leveraging technology to solve real-world travel challenges for a massive market.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs or business requirements. How did you approach it, and what was the outcome?" (Focus on your process, compromise, and rationale.)
• "How do you stay updated on the latest UX/UI trends and best practices, especially those relevant to mobile or emerging markets?" (Highlight continuous learning and how you apply new knowledge.)
• "Walk us through your process for designing a new feature for a mobile travel app. What are the key steps you would take?" (Emphasize user research, iterative design, and collaboration.)

Company & Culture Questions:

• "What interests you about ixigo and the online travel industry in India?" (Show you've researched the company, its mission, and its market.)
• "How do you approach collaboration with product managers and engineers?" (Demonstrate your ability to work cross-functionally and communicate design effectively.)
• "How do you incorporate user feedback into your designs, especially after usability testing?" (Highlight your iterative process and user-centric approach.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your specific role and contributions, the research and ideation phase, key design decisions, the final solution, and the measurable outcomes.
• Emphasize Process Over Polish: While polished designs are good, interviewers will focus more on your thought process, problem-solving skills, and how you arrived at your solutions. Show your wireframes, user flows, and prototypes.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved task completion times, positive user feedback).
• Be Prepared for "Why": Be ready to explain the rationale behind every significant design choice you made.

📝 Enhancement Note: The interview will heavily scrutinize your portfolio and design thinking. Prepare to defend your design decisions, showcase your problem-solving abilities, and articulate how your work aligns with ixigo's mission and user base. Understanding the nuances of designing for the Indian market will be a significant advantage.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided SmartRecruiters link.
• Portfolio Customization: Tailor your portfolio to highlight your experience with mobile app design (Android/iOS), responsive design, and user-centered design methodologies. Ensure case studies clearly articulate your process and impact.
• Resume Optimization: Ensure your resume clearly lists your years of experience, proficiency in UX/UI tools (Figma, Sketch, InVision, Miro), and relevant educational background. Use keywords from the job description.
• Interview Preparation: Practice walking through your portfolio, articulate your design process, and prepare answers to common UX interview questions, focusing on problem-solving and collaboration. Research ixigo's products.
• Company Research: Understand ixigo's mission, target audience (especially the "Next Billion Users"), and competitive landscape. Be ready to discuss how your design philosophy aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.