UX Designer

📍 Job Overview

Job Title: UX Designer Company: Merkle (part of dentsu) Location: Gijón / Xixón, Asturias, Spain Job Type: Full-time Category: User Experience (UX) Design / Customer Experience Management (CXM) Date Posted: November 07, 2025 Experience Level: Mid-Level (estimated 2-5 years) Remote Status: On-site

🚀 Role Summary

• This role focuses on conceptualizing and designing digital products with a strong emphasis on user-centered principles, conversion optimization, and data-driven insights.
• The position requires a blend of interaction design, UX writing, and data analysis to drive continuous improvement of key business KPIs.
• Successful candidates will leverage qualitative and quantitative research to generate hypotheses and identify optimization opportunities within the digital ecosystem.
• The role involves collaborating with cross-functional teams to translate insights into actionable design solutions and compelling user experiences.

📝 Enhancement Note: The input data suggests a "UX Designer" role within Merkle, a Customer Experience Management (CXM) company that is part of the global communication group dentsu. The description emphasizes data-driven design, inclusion, and behavioral design, indicating a strategic approach to UX that aligns with revenue operations and GTM objectives by focusing on conversion and user behavior. The estimated experience level of 2-5 years is inferred from the typical progression of UX designers in such roles.

📈 Primary Responsibilities

• Conceptualize, design, and optimize digital products and solutions, focusing on user-centricity and conversion, from wireframes to high-fidelity interactive prototypes.
• Develop creative assets for campaigns and define UX writing strategies, with a focus on measurable impact and iteration.
• Define, monitor, and analyze optimization actions (e.g., A/B testing, multivariate testing, personalization) using clear metrics to drive continuous improvement.
• Conduct qualitative and quantitative research (heuristic testing, heatmaps, user testing) to generate and validate hypotheses for optimization opportunities.
• Investigate the digital ecosystem through benchmarking, competitive audits, and purchase flow analysis to identify user pain points and strategic opportunities.
• Define and utilize UX representation models such as customer journeys, user journeys, affinity maps, and personas to communicate insights and align cross-functional teams.
• Create clear and visually compelling deliverables and presentations that effectively connect data, insights, and proposed solutions.

📝 Enhancement Note: The primary responsibilities have been detailed to reflect a mid-level UX Designer role that actively contributes to business objectives through conversion optimization and data-informed design. This goes beyond basic UI design to encompass strategic UX research, experimentation, and performance analysis, aligning with the data-driven and conversion-focused aspects of revenue operations and GTM strategies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, Marketing, or a related field is typically expected for this level of UX role. Experience: Proven experience in UX/Product Design, with a demonstrated ability to translate user insights and business objectives into effective digital solutions. Experience within a digital agency or a CXM-focused organization is advantageous.

Required Skills:

• Strong knowledge and practical application of behavioral design principles to influence user interactions and drive desired outcomes.
• Deep understanding of accessibility standards (e.g., WCAG) and experience designing inclusive digital products.
• Proven ability to interpret data, identify key conversion KPIs, and translate them into actionable, measurable improvement opportunities.
• Familiarity with the complete experimentation cycle, including hypothesis generation, test design, execution, and analysis.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and empathetically to diverse stakeholders.
• Proficiency in using a variety of UX tools: analytics platforms (e.g., Google Analytics), prototyping tools (e.g., Figma, Sketch, Adobe XD), collaborative tools (e.g., Miro, Mural), and qualitative/quantitative research tools.
• High level of proficiency in English (written and spoken).

Preferred Skills:

• Foundational knowledge of Front-End Development principles, including HTML, CSS, and jQuery, to better collaborate with development teams and understand technical constraints.
• Experience in creating and refining UX writing and microcopy for digital interfaces.
• Demonstrated ability to define and utilize UX models such as customer journeys, user personas, and affinity maps.
• Experience with A/B testing and multivariate testing platforms.
• Familiarity with heatmapping and session recording tools.
• Understanding of digital marketing principles and how UX contributes to broader marketing goals.

📝 Enhancement Note: The skills section has been expanded to explicitly mention key UX methodologies and tools relevant to a data-driven and conversion-focused role. The distinction between required and preferred skills helps candidates prioritize their development and application. The inclusion of front-end development notions is significant for roles requiring close collaboration with engineering.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of the user-centered design process, from research and ideation to prototyping and testing.
• Showcase case studies that highlight specific UX challenges, the design solutions implemented, and the measurable impact on business KPIs (e.g., conversion rates, user engagement, task completion).
• Include examples of data-driven design decisions, illustrating how quantitative and qualitative data informed your design choices and optimization strategies.
• Present designs that adhere to accessibility standards, with clear explanations of how inclusivity was considered and implemented.
• Highlight projects involving UX writing and demonstrate how copy was used to guide users and improve experience.

Process Documentation:

• Provide examples of how you have documented user research findings, including methodologies used and key insights derived.
• Showcase your approach to creating and utilizing UX artifacts such as journey maps, user flows, wireframes, and prototypes.
• Demonstrate experience in defining and tracking experimentation plans and presenting results, including learnings and recommendations for future iterations.

📝 Enhancement Note: This section emphasizes the critical need for a portfolio that showcases not just design skills, but also a strategic, data-informed, and results-oriented approach. For UX roles in CXM and GTM contexts, demonstrating measurable impact through data and conversion focus is paramount.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level UX Designer with 2-5 years of experience in Gijón, Spain, the estimated annual salary range is €30,000 - €45,000. This estimate considers the cost of living in Gijón, the specific requirements of the role (data-driven, conversion-focused, behavioral design), and the benefits package offered.

Benefits:

• Permanent employment contract, fostering long-term commitment.
• Excellent work environment with a collaborative and success-oriented team.
• Employee Support Service for personal and professional development.
• Private Health Insurance for employees and their families.
• Generous number of vacation days for work-life balance.
• Continuous training opportunities with access to technical and soft skill courses.
• Additional benefits to be discussed during the selection process.

Working Hours: Full-time, typically 40 hours per week, with potential for some flexibility depending on project needs and team collaboration.

📝 Enhancement Note: A salary range has been estimated based on location, experience level, and industry standards for UX Designers in Spain. The benefits are detailed as provided in the input, with emphasis on aspects relevant to professional growth and well-being, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising; Customer Experience Management (CXM); Digital Services. Merkle, as part of dentsu, operates within a dynamic and evolving landscape of digital communication and customer engagement. Company Size: Merkle is a significant global player within the dentsu network, employing thousands of professionals worldwide. This implies a structured organization with access to extensive resources and a broad client base, while maintaining specialized teams like UX. Founded: Merkle was founded in 1971, and dentsu dates back to 1906. This long history suggests a stable organization with deep industry experience and a culture that values both tradition and innovation.

Team Structure:

• The UX team, referred to as "dreamers," is part of Merkle's broader digital talent pool in Spain, with offices in Madrid, Barcelona, and Gijón.
• The role reports to a UX lead or Design Manager, working within a team that collaborates closely with data analysts, strategists, and front-end developers.
• Cross-functional collaboration is expected with marketing, technology, and client teams to deliver integrated CXM solutions.

Methodology:

• Data-Driven Design: Emphasizes using data as the primary guide for design decisions and optimization.
• Design for All: Focuses on creating accessible and inclusive experiences for all users.
• Behavioral Design: Leverages principles of human psychology and behavior to create engaging and effective interactions.
• Agile & Iterative: The mention of "fun&run" and continuous improvement suggests an agile approach to design and development.

Company Website: https://www.merkle.com/, https://www.dentsu.com/

📝 Enhancement Note: This section provides context on Merkle and dentsu, highlighting their focus on CXM, data, and innovation, which are crucial for understanding the operational environment and expectations for a UX Designer. The "dreamers" team name and the "fun&run" methodology offer insights into the company's collaborative and energetic culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Experience Designer (UX Designer). It involves significant individual contribution, taking ownership of design projects, and contributing strategically to optimization initiatives. It requires a solid understanding of UX principles, data analysis, and experimentation, moving beyond foundational design tasks to impact business outcomes.

Reporting Structure: The UX Designer will likely report to a UX Manager or Head of UX within the Merkle España team. They will work collaboratively with other designers, strategists, analysts, and client teams.

Operations Impact: The role has a direct impact on revenue and business decisions by optimizing digital product performance, improving conversion rates, and enhancing customer experiences. The focus on data-driven insights and experimentation ensures that design decisions are aligned with business goals and contribute to measurable ROI.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like behavioral design, accessibility, UX writing, or data analytics for UX.
• Leadership: Potential to grow into a Senior UX Designer role, mentoring junior team members, leading larger projects, or specializing in UX strategy.
• Cross-Functional Development: Exposure to broader CXM strategies, data science, and marketing technology within the dentsu network.
• Skill Enhancement: Access to continuous training platforms for both technical UX skills and essential soft skills like leadership and strategic thinking.

📝 Enhancement Note: This analysis outlines the career trajectory for a UX Designer within Merkle/dentsu, emphasizing how this role contributes to business operations and offers clear pathways for professional development and specialization within the CXM field.

🌐 Work Environment

Office Type: The role is based in Gijón, Spain, and is described as "On-site." This suggests a physical office environment that fosters collaboration and in-person interaction. Office Location(s): Gijón, Asturias, Spain. This location is part of Merkle's Spanish operations, indicating a presence in a vibrant regional hub.

Workspace Context:

• Collaborative Environment: The emphasis on "team," "collaboration," and "dreamers" suggests a workspace designed for shared ideation and problem-solving.
• Tools & Technology: Access to industry-standard UX design, prototyping, analytics, and collaboration tools is expected.
• Team Interaction: Opportunities for regular interaction with a diverse team of UX professionals, data analysts, strategists, and potentially client stakeholders.

Work Schedule: Full-time, with standard working hours, likely within the European time zone (Europe/Madrid). While on-site, there may be some flexibility offered, but the primary expectation is in-office presence.

📝 Enhancement Note: The description confirms an on-site work arrangement in Gijón, Spain, and infers a collaborative and technologically equipped workspace conducive to the UX design process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess fundamental UX skills, relevant experience, and alignment with the role's requirements.
• Technical/Portfolio Review: A deeper dive into your portfolio, discussing specific case studies, your design process, and how you approach data-driven and behavioral design challenges. Expect questions on your problem-solving methodology and how you measure success.
• Skills Assessment: Potential for a practical design exercise or a case study presentation focusing on a specific problem relevant to the role's responsibilities (e.g., optimizing a conversion funnel, designing an accessible feature).
• Cultural Fit & Team Interview: Discussions with team members and hiring managers to assess your fit with Merkle's collaborative and innovative culture, and your ability to work effectively within a team.
• Final Interview: May involve senior leadership to discuss overall fit, career aspirations, and company alignment.

Portfolio Review Tips:

• Showcase Impact: Prioritize case studies that demonstrate measurable business impact (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times) driven by your UX solutions.
• Highlight Data & Behavior: Explicitly detail how you used data (analytics, user research) and behavioral design principles to inform and validate your design decisions.
• Explain Your Process: Clearly articulate your end-to-end design process for each project, from understanding the problem to delivering the solution and measuring its success.
• Accessibility & Inclusivity: Include at least one project that clearly demonstrates your commitment to designing for accessibility and inclusivity.
• Conciseness & Clarity: Present your work in a clear, concise, and visually appealing manner. Use storytelling to explain the context, your role, your process, and the outcomes.

Challenge Preparation:

• Understand the Core Pillars: Familiarize yourself with Merkle's stated pillars: data-driven design, design for all, and behavioral design.
• Practice Data Interpretation: Be ready to discuss how you would interpret common web analytics data (e.g., bounce rates, conversion funnels, user flows) to identify optimization opportunities.
• Behavioral Design Scenarios: Consider how you would apply behavioral economics principles (e.g., framing, anchoring, social proof) to design challenges.
• Accessibility Best Practices: Prepare to discuss common accessibility issues and how to address them in digital product design.
• Presentation Skills: Practice articulating your thought process and design rationale clearly and persuasively, as if presenting to clients or senior stakeholders.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to tailor their application and interview preparation to the specific requirements of this UX role, emphasizing data, behavioral design, and demonstrable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Prototyping & Design: Figma, Sketch, Adobe XD (or similar industry-standard tools).
• User Research: Tools for user testing, usability studies, and potentially survey platforms.
• Collaboration: Miro, Mural, Slack, Microsoft Teams (or equivalent for remote/hybrid teamwork).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior and KPIs.
• Heatmaps & Session Recording: Hotjar, Crazy Egg, or similar tools for visualizing user interactions.
• A/B Testing & Experimentation: Optimizely, VWO (Visual Website Optimizer), Google Optimize, or other experimentation platforms.

CRM & Automation: While not a direct CRM role, understanding how UX impacts CRM data and customer journeys is beneficial. Familiarity with CRM concepts and marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot) would be a plus for understanding the broader CXM landscape.

📝 Enhancement Note: The tools and technology stack are crucial for operations roles. This section lists common tools for UX design, analytics, and experimentation, providing candidates with an understanding of the technical environment they would be working in.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and insights to guide all design and optimization efforts.
• User-Centricity & Empathy: A commitment to understanding and serving user needs, ensuring digital products are intuitive and valuable.
• Inclusivity & Accessibility: A dedication to designing for "all," ensuring digital experiences are usable by everyone, regardless of ability.
• Innovation & Continuous Improvement: A culture that encourages experimentation, learning, and evolving best practices in design and CXM.
• Collaboration & Teamwork: Valuing shared knowledge, mutual support, and collective success within the design team and across departments.

Collaboration Style:

• Cross-functional Integration: Working closely with data analysts, strategists, developers, and marketing teams to achieve unified goals.
• Open Communication: Encouraging candid feedback, constructive criticism, and transparent discussions about design challenges and solutions.
• Knowledge Sharing: Fostering an environment where team members share learnings, best practices, and insights to elevate the collective expertise.

📝 Enhancement Note: This section extrapolates Merkle's stated values (data-driven, design for all, behavioral design) and combines them with common agency/CXM culture traits to paint a picture of the expected team dynamics and operational ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with Intuition: Effectively integrating quantitative data with qualitative insights and user intuition to create holistic user experiences.
• Driving Adoption of New Methodologies: Championing behavioral design and accessibility principles within projects and ensuring their consistent application.
• Measuring ROI of UX Initiatives: Clearly articulating and proving the business value and ROI of UX design and optimization efforts to stakeholders.
• Keeping Pace with Evolving Technologies: Staying current with new UX tools, design trends, and emerging technologies in the digital landscape.

Learning & Development Opportunities:

• Specialized Training: Access to courses and workshops focused on advanced UX techniques, behavioral economics, accessibility audits, and data visualization.
• Industry Conferences: Opportunities to attend relevant UX, CXM, and digital marketing conferences for networking and learning.
• Mentorship Programs: Potential for mentorship from senior UX designers or CXM leaders within Merkle/dentsu.
• Exposure to Diverse Projects: Working on a variety of client projects across different industries, providing broad exposure to complex design challenges.

📝 Enhancement Note: This section identifies potential challenges inherent in a data-driven UX role and highlights the growth and learning opportunities available, framing them as avenues for professional development within the operations context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a digital product's conversion rate. What metrics did you focus on, and what was your process?" (Focus on data interpretation, KPI identification, and optimization strategy.)
• "How would you approach designing an accessible feature for a complex user journey? What accessibility principles would you apply?" (Demonstrate understanding of 'design for all' and practical application.)
• "Walk us through a project where you applied behavioral design principles. What was the user behavior you aimed to influence, and what was the outcome?" (Highlight application of behavioral economics and measurable impact.)
• "Imagine you've identified a significant drop in user engagement on a key page. How would you diagnose the problem and propose solutions?" (Focus on problem-solving methodology, research techniques, and data-driven hypothesis generation.)

Company & Culture Questions:

• "What interests you about Merkle's approach to CXM, particularly our focus on data-driven, behavioral, and inclusive design?" (Show research into company pillars and alignment with your values.)
• "How do you approach collaborating with data analysts and front-end developers to ensure your designs are both effective and feasible?" (Assess teamwork and cross-functional communication skills.)
• "Describe your experience with A/B testing or other experimentation methodologies. How do you ensure learnings are captured and applied?" (Evaluate understanding of iterative improvement and data feedback loops.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the process, the solution, and the measurable results.
• Quantify Your Impact: Use data and metrics wherever possible to demonstrate the success of your designs.
• Explain Your 'Why': Be prepared to articulate the rationale behind every design decision, linking it back to user needs, business goals, and the company's core values.
• Highlight Collaboration: Mention how you worked with other team members and stakeholders to achieve project success.
• Showcase Adaptability: Be ready to discuss how you handled challenges, pivots, or unexpected feedback during a project.

📝 Enhancement Note: These interview preparation points are tailored to the specific requirements of the role, emphasizing data, behavioral design, accessibility, and the candidate's ability to demonstrate impact and collaborate effectively within an agency environment.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on the Dentsu careers portal.
• Tailor Your Resume: Highlight keywords from the job description such as "User Experience Design," "data-driven design," "behavioral design," "accessibility," "conversion optimization," "A/B testing," and specific tools you are proficient with. Quantify achievements wherever possible (e.g., "Increased conversion rates by 15% through redesign of checkout flow").
• Curate Your Portfolio: Select 2-3 of your strongest case studies that best represent your skills in data-driven design, behavioral design, and conversion optimization. Ensure each case study clearly outlines the problem, your process, your solutions, and the measurable results.
• Prepare for Data Discussion: Be ready to discuss how you interpret analytics data and user research to inform design decisions. Practice explaining how you would approach a specific optimization challenge.
• Research Merkle & Dentsu: Understand their core values, their approach to CXM, and their recent work. Be prepared to articulate why you are a good fit for their culture and methodology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.