UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Dentsu (Merkle Brand)

Location: Pune, India

Job Type: Full-time

Category: User Experience (UX) Design

Date Posted: May 07, 2026

Experience Level: Mid-Senior Level (4-6 years)

Remote Status: On-site

🚀 Role Summary

• Design and deliver intuitive, engaging, and user-friendly digital experiences that align with both business objectives and user needs.

• Collaborate extensively with cross-functional teams, including strategy, product management, engineering, and business stakeholders, to translate complex requirements into effective design solutions.

• Conduct and leverage user research and usability testing to uncover critical insights, identify user pain points, and discover opportunities for design innovation.

• Develop comprehensive wireframes and interactive prototypes using industry-standard tools like Figma to visualize and iterate on design concepts.

• Champion user-centered design principles throughout the entire product development lifecycle, from initial concept to final execution.

📝 Enhancement Note: While the provided job description focuses on UX Design, the company's broader industry (advertising and marketing) suggests this role will heavily involve translating marketing strategies and brand narratives into user-friendly digital interfaces. The emphasis on "bringing the brand to life" indicates a need for designers who can not only solve functional problems but also capture brand essence.

📈 Primary Responsibilities

• Conceptualize and design user-centric digital experiences, ensuring seamless integration of brand identity and user flow from initial ideation through to final product delivery.

• Actively participate in cross-functional team meetings to gather detailed requirements, understand technical constraints, and contribute to the strategic direction of digital products.

• Execute comprehensive user research methodologies, including user interviews, surveys, and persona development, to inform design decisions and validate concepts.

• Create detailed wireframes, user flows, and interactive prototypes using Figma to effectively communicate design intent and user journeys to stakeholders and development teams.

• Present design concepts, research findings, and usability test results to internal teams and external clients, clearly articulating the rationale behind design choices.

• Ensure adherence to established UX best practices, accessibility standards (WCAG), and brand design guidelines to maintain consistency and quality across all digital touchpoints.

• Provide clear and constructive feedback to UI designers and developers during the implementation phase, ensuring the final product accurately reflects the intended user experience.

• Contribute to the continuous improvement of design processes, tools, and methodologies within the UX team.

📝 Enhancement Note: Given the context of Dentsu (a global advertising and marketing group) and its Merkle brand (specializing in customer experience management), this UX Designer role likely involves a significant focus on customer journey mapping, personalization strategies, and optimizing digital touchpoints for marketing campaigns and customer engagement. The responsibility to "bring the brand to life" suggests an emphasis on visual storytelling and brand expression within the user interface.

🎓 Skills & Qualifications

Education:

Experience:

• 4–6 years of dedicated experience in User Experience (UX) design, specifically for web and/or mobile applications.

Required Skills:

• Deep understanding of the end-to-end user-centered design process, including research, ideation, wireframing, prototyping, usability testing, and visual design.

• High proficiency in Figma for creating wireframes, high-fidelity mockups, interactive prototypes, and design system components.

• Demonstrated ability to conduct and interpret user research findings to drive design decisions and product improvements.

• Strong skills in creating user flows, journey maps, and information architecture diagrams.

• Excellent verbal and written communication skills, with the ability to articulate complex design concepts clearly to diverse audiences.

• Exceptional problem-solving abilities and a keen eye for detail in design execution.

Preferred Skills:

• Familiarity with collaboration and ideation tools such as Miro.

• Experience utilizing analytics tools like Hotjar or Google Analytics to understand user behavior and inform design iterations.

• Understanding of accessibility standards (e.g., WCAG) and best practices for inclusive design.

• Knowledge of responsive design principles and mobile-first design approaches.

• Experience working within Agile development environments and collaborating with Scrum teams.

📝 Enhancement Note: The emphasis on "4-6 years of experience" suggests this is not an entry-level position, and candidates should be prepared to demonstrate leadership in design thinking and project ownership. The preference for a Bachelor's degree in Design or HCI indicates a strong theoretical foundation is valued, but practical experience and a robust portfolio are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly articulates your UX thinking process for at least 3-5 distinct projects.

• For each project, demonstrate the problem statement, your role and responsibilities, the design methodology employed, key design decisions, and quantifiable outcomes or impact.

• Showcase your ability to translate user needs and business goals into effective, user-friendly digital solutions.

Process Documentation:

• Provide evidence of your approach to user research, including methodologies used and how insights were translated into design actions.

• Illustrate your process for creating and iterating on wireframes and prototypes, emphasizing how feedback was incorporated.

• Detail your collaboration process with cross-functional teams (product managers, developers, stakeholders) and how design challenges were overcome.

• Demonstrate your understanding of design systems and how you ensure consistency and scalability in your designs.

📝 Enhancement Note: For a Senior UX Designer role at a company like Dentsu, the portfolio should not just showcase aesthetics but a deep understanding of user psychology, business strategy, and the ability to measure the impact of design decisions. Candidates should be ready to discuss ROI and how their designs contributed to marketing effectiveness or customer engagement metrics.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior UX Designer with 4-6 years of experience in Pune, India, the estimated annual salary range is likely between ₹9,00,000 and ₹15,00,000. This estimate considers factors such as company size, industry (advertising/marketing technology), and the specific location's cost of living and demand for skilled UX professionals.

Benefits:

• Comprehensive health insurance (medical, dental, vision) for employees and potentially dependents.

• Paid Time Off (PTO) including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training programs, workshops, and conference attendance.

• Retirement savings plan (e.g., Provident Fund contribution as per Indian regulations).

• Potential for performance-based bonuses or incentives.

• Access to Dentsu's global network and resources, fostering international collaboration opportunities.

Working Hours:

• Standard full-time working hours, typically 40 hours per week.

• While the role is on-site, there may be some flexibility in start and end times, subject to team and project needs.

• Occasional overtime may be required to meet project deadlines, particularly during critical campaign periods or product launches.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for similar roles and experience levels in Pune, India. It's important for candidates to research current market rates and be prepared to discuss their salary expectations during the hiring process. The benefits package is typical for a large multinational corporation like Dentsu.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising, Marketing, and Technology Services. Dentsu operates as a global network of agencies, offering a wide spectrum of marketing, advertising, and digital transformation services. The Merkle brand specifically focuses on customer experience transformation.

Company Size: Dentsu is a large global organization with tens of thousands of employees worldwide. This means opportunities for growth, exposure to diverse projects, and a structured corporate environment.

Founded: Dentsu was founded in 1906, bringing a long history of industry experience and established processes. Merkle was founded in 1988 and acquired by Dentsu Aegis Network in 2016.

Team Structure:

• The UX Designer will likely be part of a larger UX/Design team within Merkle India, reporting to a Design Lead or Head of UX.

• This team will collaborate closely with Product Managers, Developers, Strategists, Data Analysts, and Account Managers on client projects.

Methodology:

• Dentsu and Merkle often employ Agile methodologies for project management, emphasizing iterative development and close collaboration.

• Design thinking principles are central to their approach, focusing on empathy, ideation, prototyping, and testing to solve client challenges.

• A data-driven approach is also prevalent, utilizing analytics and user feedback to inform design decisions and measure campaign/experience effectiveness.

Company Website: https://www.dentsu.com/, https://www.merkle.com/

📝 Enhancement Note: Working within a large agency network like Dentsu means exposure to a wide variety of clients and industries. The culture is likely fast-paced, client-focused, and collaborative, requiring adaptability and strong communication skills. The Merkle brand adds a layer of specialization in customer experience and data-driven marketing.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer position, indicating a level of expertise and autonomy. The role involves not just execution but also strategic input, guiding design decisions, and mentoring junior team members. It's a crucial step for professionals looking to deepen their UX expertise or move towards design leadership.

Reporting Structure: The Senior UX Designer will likely report to a Design Manager, Head of UX, or a Senior Product Lead. They will work closely with project managers and client teams.

Operations Impact: The impact of this role is significant in shaping customer experiences that drive engagement, conversion, and brand loyalty for Dentsu's clients. Successful UX designs directly contribute to the effectiveness of marketing campaigns, digital product performance, and overall client satisfaction.

Growth Opportunities:

• Specialization: Opportunity to specialize in areas like interaction design, user research, UX strategy, or information architecture.

• Leadership: Potential to advance into roles like Lead UX Designer, Design Manager, or Head of UX, managing teams and defining design strategy.

• Skill Development: Continuous learning through Dentsu's internal training programs, access to industry conferences, and exposure to diverse client challenges.

• Cross-functional Mobility: Potential to move into related fields like Product Management or Digital Strategy within the Dentsu network.

📝 Enhancement Note: The "Senior" title implies expectations of mentorship and leadership. Candidates should highlight instances where they have guided junior designers or influenced product strategy. Growth within Dentsu can be vertical (management) or horizontal (specialization/different agencies/brands).

🌐 Work Environment

Office Type: The location in "DGS India - Pune - Kharadi EON Free Zone" suggests a modern, professional office environment typical of large IT and business service parks in India. This often includes collaborative workspaces, meeting rooms, and amenities.

Office Location(s): Pune, India. This is a major IT and business hub, offering a good talent pool and infrastructure.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for brainstorming sessions, design critiques, and team meetings.

• Access to standard office technology and software, including high-performance workstations suitable for design work.

• Regular interaction with a diverse team of professionals, fostering a dynamic and stimulating work environment.

• Emphasis on a culture that encourages innovation, knowledge sharing, and continuous improvement in design practices.

Work Schedule: Primarily on-site, full-time. While standard office hours apply, the agency environment may require flexibility to accommodate client needs or project deadlines.

📝 Enhancement Note: Being an on-site role in a major business park in Pune indicates a structured work environment. Candidates should be prepared for a collaborative office setting and understand that client-facing roles within agencies often demand adaptability in working hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will review applications and conduct a brief screening call to assess basic qualifications and fit.

• Portfolio Review: A key stage where candidates present their portfolio, discussing their process, design thinking, and the impact of their work on specific projects. Be ready to articulate your role and contributions clearly.

• Technical/Design Interview: Deeper dive into UX principles, problem-solving skills, and technical proficiency (e.g., Figma capabilities, research methodologies). This may involve a design exercise or case study.

• Cross-functional/Stakeholder Interviews: Meetings with potential team members, product managers, or business stakeholders to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Typically with a senior leader (e.g., Head of UX, Director) to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Storytelling: Structure your portfolio around compelling narratives for each project. Clearly define the problem, your process, your solutions, and the measurable outcomes.

• Focus on Process: Emphasize your UX thinking and decision-making process, not just the final visuals. Explain why you made certain choices.

• Quantify Impact: Whenever possible, include data, metrics, or user feedback that demonstrates the positive impact of your designs on business goals or user satisfaction.

• Tailor to Dentsu/Merkle: Highlight projects that align with Dentsu's focus on customer experience, digital transformation, or marketing effectiveness.

• Be Prepared for Questions: Anticipate questions about your collaboration, conflict resolution, and how you handle feedback.

Challenge Preparation:

• Design Exercise: Be ready for a hypothetical design challenge. Focus on your process: understanding the brief, asking clarifying questions, defining the problem, sketching ideas, and outlining how you would prototype and test.

• Whiteboarding: Practice articulating your thought process verbally and visually on a whiteboard or digital equivalent.

• Case Study Presentation: Prepare a concise presentation of one of your strongest portfolio projects, ready to be delivered within a set timeframe.

📝 Enhancement Note: The portfolio review is critical for UX roles. Ensure it's easily accessible (e.g., a personal website or well-organized PDF) and tailored to showcase the skills and experience Dentsu is seeking. Be prepared to defend your design choices and discuss trade-offs.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaboration. Proficiency is a must.

• Miro: Highly preferred for collaborative brainstorming, user journey mapping, and workshops.

• Prototyping Tools: While Figma is primary, familiarity with other tools like Adobe XD or InVision might be beneficial.

Analytics & Reporting:

• Google Analytics: Understanding user behavior on websites and apps.

• Hotjar (or similar): For heatmaps, session recordings, and user feedback to inform design improvements.

CRM & Automation:

• While not a direct requirement for UX design, understanding how CRM systems (like Salesforce) and marketing automation platforms function can provide valuable context for designing integrated customer experiences.

• Familiarity with project management tools like Jira and Confluence is also common in Agile environments.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The "Nice to Have" tools like Miro, Hotjar, and Google Analytics indicate that candidates who can leverage data and collaborative tools to inform their design process will have a distinct advantage.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user in all design decisions.

• Collaboration: Valuing teamwork, open communication, and constructive feedback across disciplines.

• Innovation: Encouraging creative problem-solving and exploring new approaches to design challenges.

• Data-Driven Decision Making: Using insights from research and analytics to inform and validate design strategies.

• Excellence: Striving for high-quality, impactful designs that meet client objectives and user needs.

Collaboration Style:

• Highly collaborative, with a strong emphasis on cross-functional teamwork involving strategists, product managers, developers, and account teams.

• Open to feedback and iterative design processes, where designs are refined based on input from various stakeholders and user testing.

• Encourages knowledge sharing and mentorship within the design team.

📝 Enhancement Note: Dentsu's culture, particularly within Merkle, likely emphasizes a blend of creative agency dynamism with a data-driven, client-focused approach to customer experience. Candidates should demonstrate an ability to thrive in a fast-paced, collaborative, and client-centric environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing competing priorities and requirements from various clients and internal stakeholders.

• Translating Complex Business Requirements: Simplifying intricate business logic and technical constraints into intuitive user experiences.

• Adapting to Diverse Projects: Quickly understanding new industries, user groups, and business challenges for different clients.

• Keeping Pace with Technology: Staying current with evolving design tools, platforms, and user expectations in the digital landscape.

Learning & Development Opportunities:

• Access to Dentsu's Learning Platforms: Opportunities for online courses, workshops, and certifications in UX, design thinking, and related fields.

• Mentorship Programs: Guidance from senior designers and leaders within the Dentsu network.

• Industry Conferences & Events: Potential to attend leading UX and digital marketing conferences.

• Exposure to Global Projects: Working on diverse, international projects that broaden experience and perspective.

📝 Enhancement Note: The primary challenge for a Senior UX Designer in an agency setting is often managing multiple projects and client expectations simultaneously while maintaining high design quality. Growth is driven by successful project delivery and continuous skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements from different stakeholders. How did you resolve it?" (Focus on communication, negotiation, and user advocacy).

• "Walk us through a complex UX problem you solved. What was your process, and what was the outcome?" (Prepare a detailed case study from your portfolio).

• "How do you ensure your designs are accessible and inclusive?" (Discuss your knowledge of WCAG and practical application).

Company & Culture Questions:

• "What interests you about Dentsu and the Merkle brand specifically?" (Research their recent work, values, and client successes).

• "How do you approach collaboration with developers and product managers?" (Emphasize communication, empathy, and iterative processes).

• "Describe your ideal work environment." (Align your answer with the collaborative, fast-paced agency culture).

Portfolio Presentation Strategy:

• Concise and Focused: Select 3-4 of your strongest, most relevant projects.

• Storytelling Arc: Structure each project presentation with a clear beginning (problem), middle (process/solutions), and end (outcome/impact).

• Highlight Your Role: Clearly define your specific contributions, especially if it was a team project.

• Visual Aids: Use clear, high-quality visuals of wireframes, prototypes, and final designs.

• Interactive Elements: If possible, demonstrate a live prototype or a key interactive flow.

• Q&A Readiness: Be prepared to answer detailed questions about your decisions, trade-offs, and any challenges encountered.

📝 Enhancement Note: Prepare specific examples for behavioral questions using the STAR method (Situation, Task, Action, Result). For strategy questions, focus on demonstrating a structured, user-centered approach. Your portfolio presentation is your primary opportunity to showcase your skills; practice it thoroughly.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the Dentsu careers portal.

• Customize Your Resume: Tailor your resume to highlight the 4-6 years of UX design experience, proficiency in Figma, and experience with user research and prototyping. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant projects with detailed process explanations and quantifiable outcomes, and is easily accessible. Be ready to present it compellingly.

• Research Dentsu & Merkle: Understand their client work, company values, and recent news to articulate your interest and cultural fit during interviews.

• Practice Interview Responses: Prepare answers to common UX interview questions, behavioral questions, and practice presenting your portfolio and design case studies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.