UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Basic-Fit

Location: Hoofddorp, Netherlands

Job Type: Full-time

Category: User Experience (UX) Design

Date Posted: February 18, 2026

Experience Level: Mid-Level (3-6 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of seamless and intuitive user experiences for Basic-Fit members, focusing on self-service journeys and minimizing friction points.

• Spearhead discovery initiatives, leveraging user research, journey mapping, usability testing, and behavioral analysis to uncover user pain points and opportunities.

• Synthesize qualitative insights with quantitative data (drop-offs, complaints, support volume) to define clear problem statements and validate assumptions.

• Contribute to and utilize an existing design system, focusing on pragmatic solutions rather than pixel-perfect design from scratch, while also developing new components.

📝 Enhancement Note: This role is framed within a "product environment" and emphasizes an "in-house" preference, indicating a focus on ongoing product development and internal team collaboration rather than project-based agency work. The emphasis on "discovery," "behavioral data," and "friction points" suggests a proactive, data-informed approach to UX design, aligning with modern Revenue Operations and GTM strategies that prioritize customer journey optimization.

📈 Primary Responsibilities

• Lead the end-to-end UX design process, with a primary objective of ensuring a frictionless user experience for all Basic-Fit members.

• Initiate and execute comprehensive discovery activities, including user research (qualitative and quantitative), detailed journey mapping, usability testing, and in-depth behavioral analysis.

• Identify, analyze, and prioritize friction points within the member journey by integrating insights derived from user feedback, behavioral data, and operational metrics.

• Translate complex problem spaces into clear, actionable problem statements and well-defined opportunity areas for design intervention.

• Design pragmatic and effective solutions by leveraging and extending the existing design system, ensuring consistency and efficiency.

• Develop new components for the design system and maintain the integrity and usability of existing components.

• Foster close, collaborative relationships with cross-functional teams, including Product Owners, Developers, Data Analysts, Customer Support, and other Designers.

• Validate design solutions early and iteratively through various methods, including controlled experiments and A/B testing.

• Measure and report on the impact of design solutions using clear, outcome-based metrics such as task success rates, reduction in drop-off rates, and decrease in support case volume.

• Actively contribute insights and learnings back to the broader UX team to elevate the overall UX maturity and best practices within Basic-Fit.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven decision-making and measurable outcomes, which are critical in Revenue Operations and GTM. The requirement to "identify and prioritize friction points using both qualitative insight and quantitative data" and "measure impact with clear outcomes" points to a need for analytical skills and a focus on ROI, directly impacting customer lifetime value and operational efficiency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Psychology, or a related field is typically expected for mid-level UX roles.

Experience: 3–6 years of dedicated UX design experience, preferably within an in-house product environment rather than solely agency experience.

Required Skills:

• Discovery & Research: Proven expertise in user research methodologies (qualitative and quantitative), user interviews, usability testing, persona development, and journey mapping.

• Problem Framing & Synthesis: Demonstrated ability to synthesize complex information from diverse sources (user feedback, behavioral data, analytics) into clear problem statements and actionable insights.

• Behavioral Data Analysis: Comfort and proficiency in working with behavioral data and user analytics to identify patterns, understand user struggles, and translate signals into actionable design improvements.

• Pragmatic Design: A results-oriented approach to design, prioritizing effective solutions and user outcomes over purely aesthetic considerations.

• Design System Proficiency: Experience in creating, maintaining, and/or working extensively with a design system, ensuring consistency and scalability of design solutions.

• Cross-Functional Collaboration: Strong ability to collaborate effectively with product managers, developers, data analysts, customer support, and other stakeholders to align on user needs and business objectives.

• Experimentation & Validation: Experience in designing and executing experiments, including A/B testing, to validate design hypotheses and measure impact.

• Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions, process, and outcomes clearly and concisely in plain language.

• Autonomy & Structure: Ability to work independently, manage time effectively, and structure design processes in a self-directed manner.

• English Fluency: Professional fluency in English for effective communication in an international environment.

Preferred Skills:

• Customer Support Collaboration: Experience working closely with customer support or service teams to gather insights into user pain points and operational challenges.

• Data Visualization: Familiarity with data visualization tools and techniques to effectively communicate insights from behavioral data.

• Agile/Scrum Methodologies: Experience working within Agile development frameworks.

📝 Enhancement Note: The required skills emphasize a blend of analytical rigor and design execution. The preference for "in-house" experience and "pragmatic design" suggests a focus on long-term product ownership and continuous improvement, which are hallmarks of successful GTM and Revenue Operations environments. The explicit mention of "behavioral data" and "A/B testing" directly ties into optimization efforts critical for revenue growth.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies Demonstrating Problem Solving: Showcase 2-3 detailed case studies that illustrate your process from identifying a user problem (supported by qualitative and quantitative data) to delivering a validated, pragmatic solution.

• Discovery & Research Examples: Include specific examples of user research, journey mapping, or usability testing you've conducted, highlighting how these activities informed your design decisions.

• Design System Contribution/Usage: Evidence of your experience working with or contributing to a design system, demonstrating an understanding of component-based design and its benefits.

• Measurable Impact: Clearly articulate the quantifiable outcomes or business impact of your design solutions (e.g., improvements in conversion rates, task completion, reduction in support tickets, increased engagement).

• Collaboration Evidence: Briefly describe how you collaborated with cross-functional teams (product, engineering, data) on your case studies.

Process Documentation:

• Candidates are expected to articulate their design process clearly, demonstrating how they move from problem discovery to solution validation and iteration.

• The ability to document workflows, user journeys, and design decisions in a clear and organized manner is crucial for cross-functional understanding and alignment.

• Emphasis will be placed on how candidates measure and communicate the success of their design interventions, linking them to business objectives.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating a structured, data-informed, and impact-driven design process, which aligns perfectly with the iterative and analytical nature of Revenue Operations and GTM functions. Highlighting "measurable impact" and "collaboration evidence" is key for operations candidates seeking to showcase their value.

💵 Compensation & Benefits

Salary Range: Based on the provided experience level (3-6 years), location (Hoofddorp, Netherlands), and the nature of the role within a large European company, a competitive salary range for a UX Designer would typically fall between €45,000 and €65,000 gross per year. This estimate is based on industry benchmarks for UX Design roles in the Netherlands and considers the company's size and international presence.

Benefits:

• Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning for continuous skill enhancement and personal growth.

• Career Growth: Ample opportunities for professional development and career advancement within a growing organization.

• Hybrid Work Culture: A structured work environment with 4 days in the office and 1 day remote, fostering collaboration and flexibility.

• Innovation Contribution: Opportunity to contribute ideas to strategic projects and influence product direction.

• Perks & Benefits Package:

  • Travel allowance
  • Bike plan
  • Health insurance discounts
  • Remote work allowance
  • Pension plan with a significant 52% contribution from Basic-Fit.

• Fitness Access: Complimentary access to the gym at HQ.

Working Hours: The role is full-time, typically around 40 hours per week, with a hybrid arrangement allowing for one remote day per week.

📝 Enhancement Note: The salary estimate is derived from research into UX Designer compensation in the Netherlands for mid-level professionals, considering the cost of living and typical benefits packages offered by large companies. The benefits package is particularly strong, with a notable pension contribution and extensive learning resources, which are attractive to professionals focused on long-term career growth and financial well-being, much like operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fitness & Health Services. Basic-Fit operates as Europe's largest low-cost, high-value fitness chain, indicating a focus on accessibility, scalability, and operational efficiency to serve a large member base.

Company Size: Over 1.600 clubs and more than 4 million members across Europe, suggesting a large, complex organization with significant operational scale. The in-house UX team is described as "small," implying a dynamic environment where individual contributions can have a substantial impact.

Founded: Basic-Fit was founded in 2001, indicating a mature company with established processes but also a history of growth and adaptation in the fitness industry.

Team Structure:

• The UX team is described as "small" and "in-house," suggesting a close-knit group that likely works very collaboratively.

• The role involves close collaboration with Product Owners, Developers, Customer Service, and Data/Business Analysts, highlighting a cross-functional and integrated approach to product development.

Methodology:

• Data-Driven Discovery: The team emphasizes connecting qualitative user insights with quantitative signals (drop-offs, support volume) to understand user behavior and identify friction points.

• Design System Utilization: A core part of the workflow involves working with and contributing to an existing design system, promoting efficiency and consistency.

• Iterative Solutioning: The process involves defining problems sharply, validating assumptions early, and shipping pragmatic solutions, suggesting an Agile or Lean UX approach.

• Impact Measurement: A strong focus on measuring the tangible outcomes of design work, such as task success and reduced friction.

Company Website: Basic-Fit Company Website

📝 Enhancement Note: Understanding Basic-Fit's position as a large, low-cost fitness provider is crucial. This context suggests a high volume of users and a need for efficient, scalable digital solutions. The emphasis on "low-cost, high-value" implies a constant drive for operational efficiency and user satisfaction, areas where RevOps and GTM professionals excel. The "small in-house UX team" points to a need for versatile individuals who can contribute across the entire UX spectrum.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (3-6 years of experience), indicating a need for demonstrated proficiency in core UX design skills, particularly in discovery, problem-solving, and design system usage. The position is not entry-level but also not yet senior management, focusing on individual contribution and project leadership within the UX domain.

Reporting Structure: While not explicitly stated, the UX Designer will likely report to a UX Lead, Head of Product Design, or a similar role within the Product or Technology department. They will work closely with Product Owners and development teams.

Operations Impact: The role's core mission is to create a "frictionless user experience" and drive "intuitive self-service journeys." This directly impacts member satisfaction, retention, and potentially acquisition by improving the overall digital experience. By reducing friction, the UX Designer contributes to higher conversion rates, reduced churn, and more efficient customer support, all key metrics for GTM and Revenue Operations success.

Growth Opportunities:

• Deepening UX Expertise: Opportunity to become a subject matter expert in specific areas of user behavior, self-service design, or design system development within a large-scale organization.

• Expanding Design System Contribution: Potential to take on a more significant role in shaping and evolving the design system, influencing design consistency across the entire Basic-Fit digital ecosystem.

• Cross-Functional Leadership: Developing stronger skills in stakeholder management and influencing product strategy through data-driven insights and compelling design rationale.

• Mentorship: As the UX team grows, there may be opportunities to mentor junior designers or lead specific UX initiatives.

• Broader Product Involvement: Potential to contribute to more strategic product decisions, leveraging UX insights to inform the overall product roadmap and business strategy.

📝 Enhancement Note: The growth opportunities are framed around deepening expertise and increasing influence within the product development cycle. For operations professionals, this translates to developing stronger analytical capabilities, strategic thinking, and the ability to influence cross-functional roadmaps, all of which are crucial for career progression in operations and GTM roles.

🌐 Work Environment

Office Type: Basic-Fit operates with a hybrid work model, requiring 4 days in the office and 1 day remote. This suggests a collaborative office environment designed to facilitate teamwork, ideation, and in-person communication.

Office Location(s): The primary office location is Hoofddorp, Netherlands. This location is likely well-connected and serves as a hub for many of the company's operational and strategic functions.

Workspace Context:

• Collaborative Design Space: The office environment is expected to foster collaboration among the small UX team and with other departments like Product, Engineering, and Data.

• Tooling & Technology: Access to modern design tools, collaboration platforms, and potentially data analytics dashboards will be essential for the role.

• Team Interaction: The 4-day office presence ensures regular face-to-face interaction with colleagues, facilitating quick feedback loops and team cohesion, which is beneficial for complex problem-solving in operations and GTM.

Work Schedule: The standard full-time work schedule (approx. 40 hours/week) is complemented by the hybrid arrangement, offering flexibility for personal needs while maintaining a consistent presence for team collaboration and project alignment.

📝 Enhancement Note: The hybrid model with a strong emphasis on in-office collaboration (4 days/week) is typical for companies that value teamwork and rapid problem-solving. This environment is conducive to operations professionals who often rely on close communication with sales, marketing, and finance teams to drive GTM strategies and optimize revenue processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role's requirements.

• Hiring Manager Interview: A conversation with Kerensa (and potentially another UX team member) focusing on your background, motivations, and initial understanding of UX challenges at Basic-Fit. Be prepared to discuss your approach to discovery and problem-solving.

• Portfolio Presentation & Design Challenge: You will likely be asked to present a selection of your work from your portfolio, detailing your process, rationale, and outcomes. A practical design challenge, potentially focused on problem identification or solution ideation for a Basic-Fit-related scenario, may also be part of this stage.

• Cross-Functional Stakeholder Interviews: Meetings with Product Owners, Developers, or Data Analysts to assess your collaboration skills, communication style, and ability to align diverse perspectives.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term aspirations, and overall alignment with Basic-Fit's vision.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your role, your process, the solution, and most importantly, the measurable impact (quantifiable results). Use metrics relevant to user experience and business objectives (e.g., conversion rates, task completion, satisfaction scores, reduction in support tickets).

• Showcase Your Process: Detail your approach to discovery, research, ideation, prototyping, testing, and iteration. Explain why you made certain decisions.

• Highlight Design System Experience: If you have experience with design systems, showcase how you've used them effectively to create scalable and consistent solutions.

• Tailor to Basic-Fit: Research Basic-Fit's current digital offerings and target audience. Frame your portfolio examples in a way that demonstrates how your skills can address their specific challenges.

• Be Concise and Clear: Select 2-3 of your strongest, most relevant projects. Ensure your presentation is well-structured and easy to follow.

Challenge Preparation:

• Understand Basic-Fit's Business: Familiarize yourself with Basic-Fit's mission, services, target audience, and current digital presence.

• Anticipate Problem-Solving Scenarios: Practice framing problems based on limited information and brainstorming potential solutions, focusing on user needs and business goals.

• Prepare to Discuss Data: Be ready to talk about how you would use qualitative and quantitative data to inform design decisions, identify friction points, and measure success.

• Articulate Your "Pragmatic" Approach: Be prepared to explain what "pragmatic design" means to you and how you balance user needs with business constraints and technical feasibility.

📝 Enhancement Note: The interview and portfolio review process emphasizes a structured, data-driven approach with a focus on measurable outcomes. This mirrors the expectations for operations candidates who must demonstrate their ability to analyze data, optimize processes, and deliver tangible business results. The "design challenge" is analogous to operations case studies or problem-solving exercises.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency with industry-standard UX design tools such as Figma, Sketch, Adobe XD, or similar. Figma is highly likely given the emphasis on design systems.

• User Research Platforms: Experience with tools for conducting usability testing, surveys, and interviews (e.g., UserTesting.com, SurveyMonkey, Lookback, Maze).

• Behavioral Analytics: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or Pendo to track user behavior, identify drop-off points, and measure feature adoption.

• Design System Management: Experience working within or contributing to a design system, understanding its principles and practical application.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms for understanding website traffic, user flow, and conversion tracking.

• Product Analytics: Tools like Amplitude or Mixpanel for in-depth analysis of user interactions within digital products.

• Data Visualization: Potentially exposure to tools like Tableau or Power BI for visualizing user data and communicating insights.

CRM & Automation:

• While not a direct CRM role, an understanding of how UX impacts CRM data (e.g., through improved self-service leading to cleaner data) is beneficial. Familiarity with how customer data flows through systems is a plus.

• Collaboration & Project Management: Tools like Jira, Confluence, Asana, or Trello for managing design tasks, documenting processes, and collaborating with development teams.

📝 Enhancement Note: The technology stack emphasizes tools used for understanding user behavior and optimizing digital experiences. For operations professionals, understanding the underlying analytics and CRM systems that power these insights is crucial. The ability to interpret data from tools like Amplitude or Google Analytics is directly transferable to operations roles focused on customer journey optimization and GTM efficiency.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Basic-Fit members, ensuring a positive and frictionless experience.

• Pragmatism & Outcome-Driven: A focus on delivering practical, effective solutions that achieve measurable business outcomes, rather than getting bogged down in theoretical perfection.

• Collaboration & Teamwork: A belief in the power of working together across disciplines (UX, Product, Engineering, Data, Support) to solve complex problems and achieve shared goals.

• Continuous Improvement: A dedication to ongoing learning, iteration, and refinement of both products and processes to enhance user experience and operational efficiency.

• Data-Informed Decision Making: Utilizing both qualitative and quantitative data as the foundation for design decisions and problem-solving.

Collaboration Style:

• Cross-Functional Integration: The team actively collaborates with product owners, developers, data analysts, and customer support to ensure a holistic approach to product development and user experience.

• Open Communication & Feedback: An environment where ideas are shared openly, and constructive feedback is welcomed to improve designs and processes.

• Shared Ownership: A culture where team members feel a sense of collective responsibility for the success of the product and the member experience.

📝 Enhancement Note: The stated values and collaboration style are highly aligned with what GTM and Revenue Operations teams strive for: a user-centric approach that drives business outcomes through data, collaboration, and continuous improvement. This indicates a company culture that values efficiency and effectiveness, essential for operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the inherent tension between creating ideal user experiences and meeting business objectives, especially within a low-cost, high-volume model.

• Scaling Design System: Ensuring the design system remains robust, scalable, and adaptable as Basic-Fit's digital offerings evolve and expand.

• Integrating Diverse Data Sources: Synthesizing insights from various qualitative and quantitative sources (user research, behavioral data, support tickets) into a cohesive understanding of user behavior and friction points.

• Driving Adoption of UX Best Practices: Continuously working to elevate UX maturity across the organization and ensure design thinking is embedded in product development.

• Managing Stakeholder Expectations: Aligning diverse stakeholder groups with potentially competing priorities around user-centered solutions.

Learning & Development Opportunities:

• Advanced Behavioral Analytics: Deepening expertise in interpreting complex user behavior data to uncover nuanced insights.

• Design System Leadership: Taking a lead role in the strategic development and governance of the design system.

• Cross-Functional Product Strategy: Gaining exposure to broader product strategy discussions and influencing the product roadmap through UX insights.

• Impact Measurement Mastery: Developing sophisticated methods for measuring and communicating the ROI of UX initiatives.

• Industry Conferences & Training: Opportunities for professional development through external resources like GoodHabitz and LinkedIn Learning, as well as potential conference attendance.

📝 Enhancement Note: The challenges presented are common in dynamic, growing companies and require strong analytical and problem-solving skills, directly relevant to operations professionals. The growth opportunities focus on strategic impact and leadership, mirroring career progression paths in GTM and Revenue Operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a significant user friction point and how you went about understanding its root cause. What was the outcome?" (Focus on your discovery process, data utilization, and impact.)

• "How do you balance user needs with business objectives and technical constraints when designing a solution? Provide an example." (Highlight your pragmatic approach and collaboration skills.)

• "Walk us through your process for designing a new component for a design system or improving an existing one. How do you ensure it's scalable and usable?" (Demonstrate your understanding of design systems and their impact on efficiency.)

Company & Culture Questions:

• "What interests you about Basic-Fit and this specific UX Designer role?" (Research Basic-Fit's mission, market position, and recent news.)

• "How do you contribute to a collaborative team environment, especially within a hybrid work setting?" (Emphasize your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the Problem, Your Role, the Process, the Solution, and the Results/Impact.

• Quantify Your Impact: Use specific metrics and data points to demonstrate the success of your design solutions. Connect these back to business objectives (e.g., "reduced drop-off by X%", "increased task completion by Y%", "decreased support tickets related to Z by W%").

• Showcase Your Process: Explain how you arrived at your solutions, detailing your research, ideation, and testing methodologies. This is where you demonstrate your problem-solving skills.

• Highlight Collaboration: Briefly mention who you worked with (Product, Engineering, Data) and how you collaborated effectively.

• Be Ready for Q&A: Anticipate questions about your design choices, challenges faced, and alternative approaches you considered.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating core competencies essential for operations roles: data-driven problem-solving, measurable impact, cross-functional collaboration, and a pragmatic, outcome-oriented mindset. The portfolio presentation strategy highlights the need to articulate ROI and process, which is critical for operations candidates.

📌 Application Steps

To apply for this UX Designer position at Basic-Fit:

• Submit your application through the provided Workday link.

• Tailor Your Resume: Highlight your 3-6 years of UX experience, emphasizing skills in discovery, behavioral analysis, problem-solving, design systems, and cross-functional collaboration. Use keywords from the job description, such as "frictionless user experience," "user behavior," "quantitative data," and "design system."

• Curate Your Portfolio: Select 2-3 of your most impactful case studies. Focus on showcasing your end-to-end process, the problems you solved, the data you used, your solutions, and crucially, the measurable business outcomes and user impact. Ensure you clearly articulate your role and collaborative efforts.

• Prepare Your Presentation: Practice presenting your portfolio case studies concisely and clearly, focusing on storytelling and quantifiable results. Be ready to articulate your pragmatic design philosophy and how you leverage data.

• Research Basic-Fit: Understand their business model, target audience, current digital offerings, and company values to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.