UX Copy Director

📍 Job Overview

Job Title: UX Copy Director

Company: Empower

Location: KS Remote, United States

Job Type: FULL_TIME

Category: UX/Content Strategy & Operations

Date Posted: 2026-05-07T00:00:00

Experience Level: 8+ Years (with 10+ implied for Director level)

Remote Status: Fully Remote (US Based)

🚀 Role Summary

• Lead the strategic development and execution of user-centric content across Empower's digital product suite, ensuring a cohesive and impactful user experience.

• Drive the evolution of UX writing standards and best practices, fostering a culture of data-informed creativity and continuous improvement within the UX copywriting team.

• Spearhead cross-functional collaborations with Design, Product Management, Brand, and Engineering to seamlessly integrate content with user interface design and product functionality.

• Champion the voice and tone of Empower's digital presence, ensuring brand consistency and resonance with target user segments.

• Provide strategic direction, mentorship, and leadership to a team of UX copywriters, cultivating an environment of high performance and professional growth.

📝 Enhancement Note: The "UX Copy Director" title, combined with the requirement for 8+ years of experience and leadership responsibilities (mentorship, team direction), strongly suggests a senior-level operations role focused on the strategic alignment of content with user experience and business objectives. This role will likely involve defining processes for content creation, governance, and measurement, akin to operations functions in other GTM or product areas. The "KS Remote" location derived from LinkedIn data, while specific, is overridden by the "TELECOMMUTE" and "remote_derived: true" indicators, confirming a fully remote US-based position.

📈 Primary Responsibilities

• Develop and implement comprehensive UX content strategies that align with product roadmaps, user needs, and business objectives, ensuring a consistent and engaging user journey.

• Oversee the creation and refinement of all user-facing copy within digital products, including microcopy, error messages, onboarding flows, and feature explanations, ensuring clarity, conciseness, and brand alignment.

• Conduct content audits and gap analyses to identify areas for improvement, optimize existing content, and ensure adherence to brand voice, style guides, and accessibility standards.

• Collaborate with UX/UI designers to integrate content seamlessly into wireframes, prototypes, and final designs, providing strategic input on information architecture and user flow from a content perspective.

• Partner with Product Managers and stakeholders to understand product goals, user pain points, and market opportunities, translating these insights into effective content solutions.

• Establish and maintain a clear, consistent, and compelling brand voice and tone across all digital touchpoints, working closely with the Brand team to ensure alignment.

• Mentor and guide a team of UX copywriters, providing constructive feedback, fostering skill development, and managing performance to achieve team and organizational goals.

• Drive the adoption of data-driven content decisions by working with analytics teams to define key content metrics, track performance, and iterate on content based on user behavior and feedback.

• Stay abreast of emerging UX writing trends, technologies, and best practices, championing innovation and continuous improvement within the UX content discipline.

• Facilitate effective communication and collaboration between the UX content team and cross-functional partners, including Product, Engineering, Marketing, and Legal.

📝 Enhancement Note: The responsibilities emphasize strategic leadership, process definition (content audits, strategy development), and team management, which are core to an operations-focused role. The emphasis on "user-centric content strategies" and "enhancing the overall user experience" highlights a data-informed and outcome-oriented approach, typical of operations professionals.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Communications, English, UX Design, Human-Computer Interaction, or a closely related field.

Experience:

• Minimum of 8 years of progressive experience in UX copywriting, content design, or a similar role focused on digital products and user interfaces.

• Proven track record of leading and directing UX content strategies for large-scale, complex digital projects or product portfolios.

Required Skills:

• UX Copywriting Expertise: Deep understanding of UX principles and best practices for crafting clear, concise, and effective user-facing copy.

• Content Strategy Development: Ability to define, articulate, and execute comprehensive content strategies that support user needs and business objectives.

• Cross-Functional Collaboration: Exceptional ability to partner effectively with UX/UI designers, product managers, engineers, brand specialists, and other stakeholders.

• Communication & Presentation Skills: Articulate and persuasive communication skills, with the ability to clearly present and advocate for content decisions and strategies to diverse audiences.

• Portfolio of Work: A strong, well-curated portfolio showcasing successful UX copywriting projects, demonstrating impact on user behavior and product success.

• Brand Voice & Tone Management: Experience in establishing, maintaining, and evolving a consistent brand voice and tone across digital platforms.

• User Research Acumen: Familiarity with user research methodologies and the ability to leverage insights to inform content creation and optimization.

Preferred Skills:

• Team Leadership & Mentorship: Proven experience in leading, mentoring, and developing a team of UX copywriters.

• Data-Driven Approach: Ability to balance creativity with a data-driven approach, utilizing analytics to measure content performance and drive optimization.

• Familiarity with Design Tools: Working knowledge of design and prototyping tools (e.g., Figma, Sketch, Adobe XD) and an understanding of UX/UI design processes.

• Content Auditing & Governance: Experience in conducting content audits and establishing content governance frameworks.

• Emerging Trends: Knowledge of emerging UX writing trends, technologies, and best practices in the digital product space.

📝 Enhancement Note: The requirement for an 8+ year experience level, coupled with "leading and directing" responsibilities, implies a Director-level role that goes beyond individual contribution. The emphasis on "portfolio showcasing successful UX copywriting projects and a deep understanding of the impact of language on user behavior" points to a need for candidates who can demonstrate measurable results and strategic thinking, akin to operations professionals showcasing ROI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Impact: Detailed case studies that highlight specific UX copywriting projects, clearly outlining the problem, your strategic approach, the content solutions implemented, and measurable outcomes (e.g., improved conversion rates, reduced support tickets, increased user engagement).

• Demonstration of Strategic Thinking: Evidence of strategic content planning, including how you translated user research, business goals, and brand requirements into a cohesive content strategy.

• Process Documentation Examples: Samples of content process documentation, such as style guides, tone of voice guidelines, content frameworks, or workflows for content creation and review.

• Cross-Functional Collaboration Evidence: Examples of how you've collaborated with designers, product managers, and other stakeholders, showcasing your ability to integrate content effectively into the design and development lifecycle.

• Team Leadership & Mentorship Examples (if applicable): If previous leadership experience is highlighted, include examples of how you've mentored team members, managed performance, or fostered a collaborative team environment.

Process Documentation:

• Content Strategy Frameworks: Ability to document and present comprehensive content strategies, including user personas, content goals, key messaging pillars, and channel strategies.

• Workflow Design & Optimization: Experience in designing, documenting, and optimizing content creation, review, and approval workflows, ensuring efficiency and quality.

• Content Governance Models: Understanding of content governance principles and the ability to propose or implement models for managing content lifecycle, consistency, and compliance.

• Metrics & Measurement Frameworks: Experience in defining key performance indicators (KPIs) for UX content and developing frameworks for tracking, analyzing, and reporting on content effectiveness.

📝 Enhancement Note: For a Director-level role, a portfolio is critical. It's not just about showcasing writing samples but demonstrating the strategic thinking, process ownership, and impact measurement that are hallmarks of operations roles. The emphasis on "measurable outcomes" and "strategic content planning" aligns directly with operations expectations for proving value and efficiency.

💵 Compensation & Benefits

Salary Range:

$131,700 - $190,950 USD per year.

📝 Enhancement Note: The provided salary range of $131,700 - $190,950 USD for a UX Copy Director role in a remote US position is within industry standards for senior leadership roles in UX and content strategy. This range reflects the 8+ years of experience requirement, leadership responsibilities, and the critical nature of UX content in driving user experience and business outcomes. The specific location within the US for remote work can influence this range due to cost of living variations, but for a fully remote position, a national benchmark is generally applied. This estimate is based on industry salary data aggregators for similar senior UX/Content roles across the United States.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans to support employee well-being.

• Life Insurance: Provided to offer financial security for employees and their families.

• Retirement Savings: A robust 401(k) plan with a generous company matching contribution (up to 6%), financial advisory services, a potential company discretionary contribution, and a broad investment lineup for long-term financial planning.

• Professional Development: Tuition reimbursement of up to $5,250 per year, supporting continuous learning and skill enhancement.

• Work-Life Balance: A business-casual environment that includes the option to wear jeans, promoting comfort.

• Generous Paid Time Off (PTO): Ample PTO upon hire, ten paid company holidays, and three floating holidays annually, encouraging rest and personal time.

• Paid Volunteer Time: 16 hours of paid time off per calendar year to contribute to community causes.

• Leave of Absence Programs: Support for employees through paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA).

• Business Resource Groups (BRGs): Opportunities to join BRGs that foster inclusion, collaboration, and community engagement both internally and externally.

Working Hours:

• Standard 40 hours per week, typical for a full-time role.

• While a standard schedule is expected, the remote nature and Director-level position may offer some flexibility in managing work hours to accommodate critical tasks and team collaboration, especially across different time zones.

📝 Enhancement Note: The benefits package is comprehensive, reflecting a commitment to employee well-being and professional growth, which is often a strong indicator of a company that values its operational talent. The inclusion of tuition reimbursement and paid volunteer time aligns with professional development and community engagement values often sought by operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Wealth Management. Empower is a significant player in the retirement services and investment management sector.

Company Size: Large enterprise (likely 5,000+ employees, based on typical structures for companies offering such extensive benefits and a wide salary range). This size implies established processes, significant resources, and potential for complex cross-functional dynamics.

Founded: The company has a long history, tracing roots back to 1974, indicating stability, experience, and a deep understanding of the financial services market.

Team Structure:

• The UX Copy Director will likely lead a dedicated UX Content team, reporting into a higher-level Head of UX, VP of Product, or Chief Experience Officer.

• This role requires significant collaboration with Product Management, UX/UI Design, Brand, Marketing, Engineering, and potentially Legal/Compliance teams.

Methodology:

• Data-Driven Decision Making: Empower emphasizes transforming financial lives, suggesting a data-informed approach to product development and customer engagement. This translates to UX content being validated by user research and performance metrics.

• User-Centricity: The core vision is transforming financial lives through empowering people, directly translating to a user-centric approach in product design and content.

• Agile/Iterative Development: While not explicitly stated, large tech/product organizations typically operate with agile methodologies, requiring flexibility and iterative content refinement.

• Process Optimization: As a large financial institution, there's an inherent need for efficient, scalable, and compliant processes, which this role will contribute to defining for UX content.

Company Website: https://www.empower.com/

📝 Enhancement Note: Understanding Empower's position in the financial services industry is crucial. This means the UX content must be not only user-friendly but also accurate, compliant, and trustworthy. The "transforming financial lives" mission implies a focus on educational and empowering content, which the Director will shape. The large company size suggests a need for robust operational processes and the ability to navigate complex organizational structures.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior leadership position within the UX and Content domain, often considered a Director-level specialist. It's a strategic role focused on defining the "how" and "why" of UX content operations, impacting product strategy and user engagement at scale. It bridges creative execution with operational excellence.

Reporting Structure: The UX Copy Director will likely report to a VP of Product Experience, Chief Design Officer, or a similar senior executive overseeing user experience, product strategy, or marketing. This position will manage a team of UX copywriters, fostering their growth and ensuring high-quality output.

Operations Impact: The Director's impact extends beyond mere content creation. They are responsible for:

• Enhancing User Experience: Directly influencing customer satisfaction, product adoption, and retention through clear, intuitive, and engaging digital interactions.

• Driving Business Outcomes: By optimizing conversion rates, reducing support costs, and improving customer engagement through effective UX copy, the role contributes directly to revenue and operational efficiency.

• Brand Consistency & Trust: Ensuring all digital touchpoints reflect Empower's brand promise and build trust with customers navigating critical financial decisions.

• Operationalizing Content: Establishing scalable processes, standards, and best practices for UX content creation and management across the organization.

Growth Opportunities:

• Strategic Leadership Expansion: Potential to move into VP-level roles overseeing broader user experience, content strategy, or digital product functions.

• Cross-Functional Leadership: Opportunities to lead larger, more integrated teams or initiatives that span multiple departments (e.g., overseeing content for a new product launch).

• Specialization & Subject Matter Expertise: Deepen expertise in specific areas of UX content, financial services, or user research, becoming a recognized thought leader.

• Process Improvement & Innovation: Drive significant improvements in content operations, tooling, and methodologies, influencing how the company approaches digital communication.

• Mentorship & Team Development: Continue to build and nurture high-performing teams, developing future leaders in the UX content space.

📝 Enhancement Note: This role is positioned as a key operational leader within the product development lifecycle. Its success hinges on the ability to operationalize creative processes, measure impact, and drive strategic alignment, offering significant growth potential within a large, established organization.

🌐 Work Environment

Office Type: Fully Remote (United States). The company culture emphasizes a flexible work environment and fluid career paths, with associates dedicating time to volunteering. While remote, there's a strong focus on empowering individuals.

Office Location(s): While the role is remote, Empower has a significant presence in Denver, CO, and San Antonio, TX. Remote employees are expected to have reliable high-speed internet and a dedicated home workspace. The company provides necessary computer equipment.

Workspace Context:

• Remote Collaboration: The primary workspace is a home office, necessitating strong self-discipline, time management, and proficiency with remote collaboration tools.

• Digital Tools & Technology: Access to a robust suite of digital collaboration and productivity tools will be essential for seamless interaction with distributed teams.

• Cross-Functional Interaction: Opportunities for interaction will primarily occur through virtual meetings, collaborative platforms, and digital communication channels, requiring proactive engagement.

• Focus on Well-being: The company's emphasis on purpose, well-being, and work-life balance suggests an environment that supports remote employees in maintaining healthy boundaries.

Work Schedule:

• Standard 40-hour work week is expected.

• Given the remote nature and leadership responsibilities, there may be flexibility in daily scheduling, provided core collaboration hours are met and deliverables are achieved. The company's commitment to work-life balance suggests an effort to avoid excessive or unreasonable demands on employee time.

📝 Enhancement Note: The fully remote nature of this role requires candidates to be self-starters with excellent remote work habits. The "KS Remote" designation, while specific, is superseded by the broader "TELECOMMUTE" and "remote_derived: true" indicators, confirming a US-wide remote opportunity. The emphasis on reliable internet and a dedicated workspace is a practical requirement for operational effectiveness in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely conduct an initial phone screen to assess general qualifications, experience, and cultural fit.

• Hiring Manager Interview: A conversation with the hiring manager (likely a VP or Director) to delve deeper into strategic thinking, leadership experience, and specific UX copywriting expertise.

• Portfolio Presentation & Case Study: A critical stage where candidates present their portfolio, likely focusing on 1-2 key projects that demonstrate strategic content development, process implementation, and measurable impact. This may involve a prepared presentation or a live walkthrough.

• Cross-Functional Team Interviews: Interviews with key collaborators such as UX/UI designers, Product Managers, and potentially marketing leads to assess collaboration skills and ability to integrate content into broader product development efforts.

• Leadership/Executive Interview: A final interview with a senior leader (e.g., Chief Experience Officer, Head of Product) to evaluate strategic vision, leadership potential, and alignment with Empower's mission and culture.

Portfolio Review Tips:

• Curate for Impact: Select 2-3 projects that best showcase your strategic approach to UX content, leadership capabilities, and measurable results. Prioritize projects that align with financial services or complex digital product environments.

• Structure Your Narrative: For each project, clearly articulate the business problem, user needs, your strategic content approach, the specific content solutions you developed, the processes you followed, and the quantifiable outcomes achieved.

• Highlight Process & Strategy: Emphasize your thought process, how you made decisions, your collaboration methods, and how you operationalized content development. This is key for a Director-level role.

• Showcase Leadership: If applicable, demonstrate how you led teams, mentored individuals, or influenced broader content strategy and operations.

• Prepare for Q&A: Anticipate questions about your decision-making, how you handle difficult stakeholder feedback, how you measure success, and how you approach scaling content operations.

Challenge Preparation:

• Content Strategy Scenario: You might be presented with a hypothetical product feature or user problem and asked to outline a content strategy, including key messaging, tone, and potential content types.

• Process Improvement Task: Be prepared to discuss how you would improve Empower's current UX content processes, tools, or team structure.

• Brand Voice Exercise: You may be asked to adapt existing copy to Empower's brand voice or critique a piece of content for its effectiveness and brand alignment.

• Stakeholder Management Simulation: Prepare to discuss how you would handle conflicting feedback from Product, Design, and Legal teams regarding content.

📝 Enhancement Note: The interview process is designed to assess not just creative skill but strategic thinking, leadership, and operational capability. A strong portfolio that demonstrates measurable impact and process ownership is paramount for this Director-level position.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with enterprise-level CMS platforms for managing digital content.

• Prototyping & Design Tools: Familiarity with tools like Figma, Sketch, Adobe XD, InVision for collaborating with designers and reviewing UI/UX.

• Collaboration Platforms: Proficiency with tools such as Slack, Microsoft Teams, Google Workspace for daily communication and team collaboration.

• Project Management Software: Experience with tools like Jira, Asana, Trello for tracking tasks, workflows, and project progress.

Analytics & Reporting:

• Web Analytics Tools: Experience with Google Analytics, Adobe Analytics, or similar platforms to track user behavior and content performance.

• User Feedback Tools: Familiarity with tools for collecting and analyzing user feedback (e.g., UserTesting.com, Hotjar, surveys).

• Data Visualization Tools: Ability to interpret and potentially contribute to dashboards using tools like Tableau, Power BI, or Looker Studio to report on content effectiveness.

CRM & Automation:

• CRM Systems (e.g., Salesforce): While not a direct CRM role, understanding how UX content integrates with customer journeys managed in CRM can be beneficial.

• Content Optimization Tools: Awareness of tools that aid in A/B testing copy, analyzing content engagement, or personalizing content delivery.

• Integration Awareness: Understanding how different systems (CMS, analytics, CRM, design tools) integrate to create a cohesive user experience and data flow.

📝 Enhancement Note: As a Director, while hands-on tool usage might be less frequent than for a junior copywriter, a deep understanding of how these tools function, how they integrate, and how they support content operations and measurement is critical for strategic decision-making and process design.

👥 Team Culture & Values

Operations Values:

• User-Centricity & Empathy: A deep commitment to understanding and serving the needs of Empower's customers, ensuring all content is helpful, clear, and empowering.

• Data-Driven Excellence: A reliance on data and user research to inform decisions, measure impact, and drive continuous improvement in content strategy and execution.

• Collaboration & Transparency: Fostering an environment where cross-functional teams work together openly, sharing insights and feedback to achieve common goals.

• Integrity & Trust: Upholding the highest standards of accuracy, compliance, and ethical communication, especially within the financial services sector.

• Innovation & Adaptability: Embracing new ideas, technologies, and methodologies to continuously evolve the UX content practice and stay ahead of industry trends.

Collaboration Style:

• Partnership-Oriented: Working closely with UX/UI designers, product managers, and engineers as integral members of the product development team, not as a separate service.

• Strategic Influence: Proactively contributing to product strategy and design discussions, advocating for the user's perspective through content.

• Feedback Integration: Open to receiving and providing constructive feedback, utilizing it to refine content and processes collaboratively.

• Knowledge Sharing: Actively sharing best practices, insights from user research, and learnings from content performance with the broader team and organization.

📝 Enhancement Note: Empower's stated values of transforming financial lives and empowering people, coupled with the emphasis on data and collaboration, create a culture where operational efficiency and strategic impact are highly valued. This role needs to embody these values in its approach to content leadership.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Financial Services Complexity: Balancing clear, user-friendly language with the need for accuracy, compliance, and regulatory adherence in a complex financial domain.

• Scaling Content Operations: Developing and implementing scalable processes, tools, and governance models to support a growing digital product suite and evolving business needs.

• Cross-Functional Alignment: Ensuring consistent messaging and cohesive user experiences across diverse product teams and stakeholders with potentially competing priorities.

• Measuring Content ROI: Quantifying the direct impact of UX copy on key business metrics (e.g., conversion, retention, cost reduction) in a way that resonates with leadership.

• Leading a Remote Team: Effectively managing, motivating, and fostering a strong team culture among geographically dispersed UX copywriters.

Learning & Development Opportunities:

• Deepen Financial Services Expertise: Gain in-depth knowledge of retirement planning, investment products, and financial literacy, becoming a subject matter expert in a critical industry.

• Strategic Leadership Development: Enhance skills in strategic planning, team building, change management, and executive communication through direct experience and potential company-sponsored programs.

• Advanced UX & Content Methodologies: Explore leading-edge UX research techniques, content strategy frameworks, and AI-driven content tools.

• Cross-Functional Impact: Contribute to major product initiatives and strategic projects, broadening understanding of the broader business and its operational levers.

• Mentorship Programs: Benefit from or provide mentorship within Empower's extensive network, fostering professional growth and knowledge transfer.

📝 Enhancement Note: The challenges presented are common in senior operations roles within regulated industries. The growth opportunities highlight the potential for significant professional development and impact within Empower.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a comprehensive content strategy for a complex digital product. What were your key objectives, how did you align it with business goals, and what was the outcome?" (Focus on strategic planning, alignment, and measurable results.)

• "How do you approach balancing user needs with brand consistency and regulatory compliance in a financial services context?" (Highlight your understanding of industry constraints and your strategic approach to content.)

• "Walk me through your process for conducting a content audit and implementing improvements. What metrics do you use to track success?" (Demonstrate your operational process and data-driven mindset.)

Company & Culture Questions:

• "What interests you about Empower and our mission to transform financial lives?" (Research Empower's mission, values, and recent news.)

• "How do you foster a collaborative and inclusive environment within your team, especially in a remote setting?" (Discuss your leadership style and team-building strategies.)

Portfolio Presentation Strategy:

• Select High-Impact Projects: Choose 2-3 projects that best demonstrate your strategic thinking, leadership, and ability to drive measurable results. Prioritize projects with clear problem statements, robust solutions, and quantifiable outcomes.

• Tell a Story: Frame each case study as a narrative: the challenge, your strategic approach (how you operationalized content), the execution, and the impact.

• Quantify Everything: Use data and metrics to showcase the success of your work. If exact numbers aren't available, use directional impact or insights gained.

• Highlight Your Role & Process: Clearly articulate your specific contributions, the processes you followed (e.g., research, collaboration, iteration), and any leadership or mentorship aspects.

• Be Prepared for Deep Dives: Anticipate questions about your decisions, how you handled obstacles, and how your work aligns with Empower's broader business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic leadership, operational process thinking, and the ability to drive measurable business outcomes through UX content, aligning with the expectations of a Director-level operations role.

📌 Application Steps

To apply for this UX Copy Director position:

• Submit Your Application: Complete the online application through the provided link, ensuring all sections are filled out accurately and thoroughly.

• Tailor Your Resume: Optimize your resume to highlight your 8+ years of UX copywriting experience, leadership achievements, strategic content development skills, and experience in regulated industries if applicable. Use keywords from the job description.

• Prepare Your Portfolio: Curate a compelling portfolio that showcases 2-3 of your most impactful UX copywriting projects. Ensure each case study clearly outlines the challenge, your strategic approach, the implemented content solutions, and measurable results. Prepare a concise presentation.

• Research Empower: Gain a deep understanding of Empower's mission, values, products, and recent news. Consider how your experience and approach align with their culture and business objectives.

• Practice Your Narrative: Rehearse your portfolio presentation and be ready to articulate your strategic thinking, leadership style, and approach to operationalizing UX content in a clear and compelling manner. Prepare to answer strategic and behavioral questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.