UX Conversational Designer

📍 Job Overview

Job Title: UX Conversational Designer

Company: Grupo Werthein (Illumia)

Location: Buenos Aires, Argentina

Job Type: Tiempo completo (Full-time)

Category: User Experience Design / Conversational AI

Date Posted: March 03, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Design and develop engaging, human-centric conversational flows for AI-powered solutions, focusing on user experience and business objective achievement.

• Translate complex business requirements into intuitive and persuasive dialogue scripts that guide users towards desired outcomes, such as conversion or task completion.

• Leverage expertise in Generative AI, including LLMs such as GPT-4 and Gemini, to create dynamic and intelligent conversational experiences.

• Collaborate with cross-functional teams to integrate conversational AI into broader product and service offerings, ensuring seamless user journeys.

📝 Enhancement Note: This role is positioned within "Illumia," a technology company leveraging Generative AI, and is part of the larger "Grupo Werthein" conglomerate. The focus is clearly on conversational AI design, distinct from traditional UX but with significant overlap in user-centricity and flow design. The "On-site" work arrangement in Buenos Aires is a key detail for candidates.

📈 Primary Responsibilities

• Design, write, and iterate on conversation flows, dialogue scripts, and user prompts for AI-driven applications, ensuring clarity, conciseness, and natural language.

• Develop and maintain comprehensive dialogue documentation, including flowcharts, state diagrams, and script variations, using tools like Voiceflow, Botmock, Figma, or Lucidchart.

• Conduct user research, A/B testing, and analysis of conversation data to identify areas for improvement and optimize dialogue performance and user satisfaction.

• Collaborate closely with Product Managers, AI Engineers, UX Researchers, and other stakeholders to define conversational AI strategy and ensure alignment with business goals.

• Stay abreast of the latest advancements in conversational AI, Generative AI, LLMs, and human-computer interaction to continuously innovate and enhance dialogue design capabilities.

• Advocate for the user, ensuring that conversational experiences are accessible, inclusive, and empathetic.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with a strong emphasis on scriptwriting, flow design, and the application of AI technologies. The need for documentation and data-driven iteration points to a structured approach to conversational design.

🎓 Skills & Qualifications

Education: Bachelor's degree in a relevant field such as Human-Computer Interaction, Linguistics, Cognitive Psychology, Computer Science, Design, Communications, or a related discipline.

Experience: Minimum of 2 years of direct experience in UX Conversational Design, VUI Design, Chatbot Design, UX Writing, or Digital Scriptwriting/Communication.

Required Skills:

• Proven ability to design intuitive, persuasive, and human-like conversation flows.

• Strong UX writing and scriptwriting skills with a deep understanding of dialogue structure and natural language.

• Proficiency with conversational design tools such as Voiceflow, Botmock, or similar platforms.

• Experience using diagramming and prototyping tools like Figma, Lucidchart, or Miro for visualizing conversation flows.

• Familiarity with Large Language Models (LLMs) and Generative AI concepts, including experience with models like GPT-4 or Gemini.

• Understanding of computational linguistics and cognitive psychology principles as they apply to human-computer interaction.

Preferred Skills:

• Experience with user research methodologies and data analysis for conversational interfaces.

• Familiarity with agile development methodologies.

• Basic understanding of AI/ML concepts and how they relate to conversational agents.

• Experience working in a technology-focused environment, particularly with AI solutions.

• Additional experience in related fields like UX Research, Content Strategy, or Information Architecture.

📝 Enhancement Note: The required skills emphasize a blend of creative design, technical understanding of AI tools, and a human-centered approach. The preference for candidates familiar with AI development environments and research methodologies suggests a role that is both creative and analytical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct conversational design projects that demonstrate a range of skills, from initial concept to final implementation.

• Include detailed case studies for each project, outlining the problem statement, your design process, key decisions made, and the rationale behind them.

• Clearly articulate the user experience goals and how your conversational design contributed to achieving business objectives (e.g., conversion rates, task completion, user satisfaction).

• Provide examples of designed conversation flows, dialogue scripts, and any prototypes or interactive demos created.

Process Documentation:

• Demonstrate your ability to document conversational design processes effectively, including user journey mapping, persona development, and dialogue flow diagramming.

• Show examples of how you iterate on designs based on user feedback, data analysis, or A/B testing results.

• Include documentation that illustrates your understanding of system integration and how conversational AI fits within a larger technological ecosystem.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as tangible proof of design capability. The emphasis on case studies and demonstrating ROI through design choices will be key for evaluating candidates.

💵 Compensation & Benefits

Salary Range: Based on current market data for UX Conversational Designers with 2-5 years of experience in Buenos Aires, Argentina, the estimated annual salary range is ARS $8,000,000 - ARS $15,000,000. This estimate considers factors like COL, industry benchmarks, and the specialized nature of AI-focused design roles.

Benefits:

• Competitive salary package.

• Comprehensive health insurance coverage.

• Professional development opportunities and continuous learning programs.

• Access to cutting-edge AI technologies and tools for innovation.

• Opportunities for career advancement within Grupo Werthein and Illumia.

• A dynamic and inclusive work environment that fosters creativity and collaboration.

• Potential for participation in company-wide innovation initiatives.

Working Hours: Standard full-time working hours, approximately 40 hours per week. Specific daily schedules may be discussed during the interview process, with potential for some flexibility to accommodate project needs.

📝 Enhancement Note: Salary is estimated based on market research for Buenos Aires, Argentina, for a specialized role in Conversational AI. The benefits listed are typical for a large conglomerate like Grupo Werthein, emphasizing growth and innovation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Artificial Intelligence, Generative AI) and Conglomerate (Grupo Werthein has diverse interests). Illumia is focused on AI solutions.

Company Size: Grupo Werthein is a large private holding with over 100 years of history and regional presence, suggesting a substantial organizational structure. Illumia, as an AI-focused subsidiary, may operate with more agility.

Founded: Grupo Werthein was founded over 100 years ago, indicating a long-standing legacy of business and innovation. Illumia is a newer venture focused on AI.

Team Structure:

• The UX Conversational Designer will likely be part of a product or R&D team at Illumia, working closely with AI engineers, product managers, and other designers.

• Reporting structure will likely be to a Design Lead or Product Manager, with cross-functional collaboration across various business units within Grupo Werthein as needed.

Methodology:

• Data-driven decision-making, leveraging analytics from conversational interactions to refine designs.

• Agile and iterative development processes for rapid prototyping and deployment of AI solutions.

• Focus on innovation and continuous learning, particularly in the rapidly evolving field of Generative AI.

• Emphasis on user-centric design principles to ensure technology solutions are intuitive and valuable.

Company Website: https://grupowerthein.com/

📝 Enhancement Note: The company culture emphasizes innovation, diversity, and positive societal impact, as stated in the provided description. The blend of a large, established conglomerate with a cutting-edge AI subsidiary offers a unique environment for growth and influence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist, requiring 2-5 years of experience. The responsibilities suggest an individual contributor role with significant influence on product design and user experience.

Reporting Structure: The UX Conversational Designer will likely report to a Design Manager, Product Lead, or Head of AI/Product within Illumia. Close collaboration with AI Engineers and Product Managers is expected.

Operations Impact: The role has a direct impact on user engagement, customer satisfaction, and the effectiveness of AI-driven products. By designing intuitive and persuasive conversations, the designer contributes significantly to achieving business objectives like lead generation, customer support efficiency, and overall product adoption.

Growth Opportunities:

• Specialization in advanced conversational AI techniques, including prompt engineering for LLMs.

• Transition into leadership roles such as Senior Conversational Designer, Design Lead, or Manager of Conversational AI.

• Broaden expertise into related areas like Product Management for AI products, UX Research, or AI Ethics.

• Opportunity to contribute to high-impact projects leveraging Generative AI across Grupo Werthein's diverse business units.

📝 Enhancement Note: Career progression in this field often involves deepening AI expertise or moving into product strategy and management. The company's focus on innovation suggests ample opportunities for skill development and taking on more complex challenges.

🌐 Work Environment

Office Type: The role is described as "On-site," implying a traditional office environment within Buenos Aires. This setting is conducive to in-person collaboration, brainstorming sessions, and team building.

Office Location(s): Buenos Aires, Argentina. Specific office details would be provided by the company.

Workspace Context:

• A collaborative workspace designed to foster interaction between design, product, and engineering teams.

• Access to modern technology and tools essential for conversational design and AI development.

• Opportunities for direct mentorship and knowledge sharing with experienced AI professionals and designers.

• A vibrant office culture that encourages innovation, creativity, and a shared sense of purpose.

Work Schedule: The standard 40-hour work week is typical for an on-site role. While core hours will likely be expected, there may be flexibility for project-driven needs, especially in a dynamic tech environment.

📝 Enhancement Note: An on-site role in Buenos Aires offers a chance to immerse in the local tech scene and build strong in-person relationships, which can be beneficial for collaborative design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest.

• Technical Interview: A deep dive into your conversational design experience, portfolio review, and discussion of your approach to dialogue design, LLMs, and AI technologies. This may involve a live design exercise or case study presentation.

• Hiring Manager Interview: Discussion focused on your problem-solving skills, teamwork, and how you align with Illumia's vision and values.

• Team/Cross-functional Interview: Meeting with potential colleagues (e.g., AI Engineers, Product Managers) to assess collaboration style and technical synergy.

• Final Interview: Potentially with a senior leader to discuss strategic fit and long-term career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your conversational design skills, problem-solving abilities, and experience with AI technologies.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, the tools used (especially Voiceflow, Botmock, Figma), and the impact/results.

• Showcase Dialogue: Include specific examples of dialogue scripts, flowcharts, and any interactive prototypes.

• Highlight AI Integration: Emphasize your understanding and application of LLMs like GPT-4 or Gemini.

• Quantify Impact: Wherever possible, use metrics (e.g., conversion rates, task success, user satisfaction scores) to demonstrate the effectiveness of your designs.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a conversation flow for a specific scenario or critiquing an existing conversational experience.

• Practice articulating your design decisions clearly and concisely, explaining the "why" behind your choices.

• Be ready to discuss your understanding of Generative AI's capabilities and limitations in conversational design.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on practical design skills and a portfolio that can be thoroughly dissected. Demonstrating a blend of creative design and technical understanding of AI is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Conversational Design Platforms: Voiceflow, Botmock, or similar tools for building and prototyping conversational flows.

• Diagramming & Prototyping: Figma, Lucidchart, Miro, or similar for visualizing complex dialogue structures and user journeys.

• Design & Collaboration: Figma (for UI elements if applicable), Adobe Creative Suite (less likely but possible).

• Documentation: Confluence, Notion, or similar for detailed process and script documentation.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) may be beneficial for understanding how conversational agents integrate with sales and customer service processes.

AI & LLMs:

• Direct experience or strong theoretical knowledge of Large Language Models (LLMs) such as GPT-4, Gemini, and other Generative AI models.

• Understanding of prompt engineering principles.

📝 Enhancement Note: Proficiency with specific conversational design tools like Voiceflow is a strong indicator of practical experience. Familiarity with Generative AI models is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore and implement cutting-edge AI technologies, particularly Generative AI, to create novel solutions.

• User-Centricity: A deep commitment to understanding and serving user needs through intuitive and effective conversational experiences.

• Collaboration: Working effectively across diverse teams, sharing knowledge, and fostering a supportive environment.

• Excellence: Striving for high-quality design and execution in all aspects of conversational AI development.

• Diversity & Inclusion: Valuing diverse perspectives and ensuring that AI solutions are accessible and equitable for all users.

Collaboration Style:

• Highly collaborative, with frequent interaction between conversational designers, AI engineers, product managers, and other stakeholders.

• Open communication and feedback loops are encouraged to ensure alignment and continuous improvement of conversational designs.

• A proactive approach to problem-solving, with teams working together to overcome technical and design challenges.

📝 Enhancement Note: The company's stated values of innovation, diversity, and positive impact are likely to permeate the team culture, aiming for employees who are both skilled and mission-driven.

⚡ Challenges & Growth Opportunities

Challenges:

• The rapidly evolving nature of Generative AI requires continuous learning and adaptation to new models, techniques, and best practices.

• Balancing the creative potential of LLMs with the need for controlled, reliable, and on-brand conversational experiences.

• Integrating conversational AI seamlessly into existing products and business processes while managing user expectations.

Learning & Development Opportunities:

• Access to internal training and workshops on the latest AI technologies and design methodologies.

• Opportunities to attend industry conferences and events focused on AI, UX, and conversational design.

• Potential for certifications in AI, LLMs, or specialized conversational design tools.

• Mentorship from experienced AI professionals and leaders within Illumia and Grupo Werthein.

📝 Enhancement Note: The primary challenge will be staying ahead of the curve in a fast-paced AI landscape. Growth opportunities are directly tied to mastering these emerging technologies and applying them effectively.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex conversation flow you designed. What were the key challenges, and how did you address them?" (Focus on process, problem-solving, and AI tool usage).

• "How would you design a conversational experience for [specific business scenario, e.g., customer onboarding, technical support, lead qualification] using Generative AI?" (Assess creativity, understanding of LLMs, and business acumen).

• "What are the key differences between designing for traditional chatbots and for LLM-powered conversational agents?" (Gauge understanding of current AI trends).

Company & Culture Questions:

• "What interests you about Illumia and Grupo Werthein's mission in AI?" (Show research into the company and its vision).

• "How do you approach collaboration with AI engineers and product managers?" (Highlight teamwork and communication skills).

Portfolio Presentation Strategy:

• Structure: Start with an overview of your role and the project's objectives.

• Process: Detail your design methodology, including user research, ideation, prototyping, and testing.

• AI Integration: Specifically highlight how you leveraged LLMs or other AI technologies and the tools used (e.g., Voiceflow, GPT-4).

• Outcome: Present the results and lessons learned, using metrics where possible to showcase impact.

• Conciseness: Be prepared to present key projects within a specified timeframe, allowing for Q&A.

📝 Enhancement Note: Be ready to demonstrate not just design skills but also strategic thinking about how conversational AI can drive business value and enhance user experiences, grounded in your understanding of Generative AI.

📌 Application Steps

To apply for this UX Conversational Designer position:

• Submit your application through the provided Oracle Cloud link.

• Portfolio Customization: Tailor your resume and portfolio to highlight specific projects involving conversational AI, VUI design, UX writing, and experience with LLMs (GPT-4, Gemini) and tools like Voiceflow or Figma.

• Resume Optimization: Ensure your resume clearly details your years of experience, key technical skills, and accomplishments relevant to conversational design and AI. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, showcasing specific examples from your portfolio, and preparing thoughtful answers to potential interview questions, especially those related to AI and user experience.

• Company Research: Familiarize yourself with Illumia's mission, Grupo Werthein's history and diverse businesses, and the broader landscape of Generative AI applications.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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