UX Conversacional Senior

📍 Job Overview

Job Title: UX Conversacional Senior

Company: Babel Group

Location: Madrid, Spain

Job Type: Full-time

Category: UX/UI Design, Conversational Design, Digital Product Development

Date Posted: March 02, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (with remote flexibility)

🚀 Role Summary

• Lead the definition and structuring of end-to-end conversational user experiences, translating complex business needs into clear, coherent, and brand-aligned interactions.

• Drive strategic conversational design initiatives, leveraging expertise in UX Writing, Tone and Voice construction, and Generative AI to enhance digital product offerings.

• Collaborate with multidisciplinary teams, including UX/UI designers, developers, data scientists, and business stakeholders, to ensure seamless integration of conversational interfaces.

• Develop and refine conversational architectures, including intents, entities, contexts, and effective fallback strategies, optimizing user journeys for virtual assistants and chatbots.

• Champion the conversation as a strategic interface within the broader digital ecosystem, ensuring consistency and impact across all user touchpoints.

📝 Enhancement Note: This role is not directly within traditional Revenue or Sales Operations, but its focus on user experience, efficiency, and translating business needs into functional digital products has significant overlap with GTM operations. The emphasis on clear communication, process definition (conversational flows), and system integration (chatbots, virtual assistants) aligns with the operational excellence sought in ops roles.

📈 Primary Responsibilities

• Design and architect comprehensive conversational flows for virtual assistants, chatbots, and AI-powered applications, ensuring intuitive and engaging user experiences.

• Develop and meticulously craft UX Writing content, establishing a consistent and effective brand voice, tone, and narrative across all conversational touchpoints.

• Translate intricate business requirements and user needs into actionable conversational design specifications, including defining intents, entities, dialog states, and context management.

• Implement and optimize fallback strategies and error handling mechanisms to ensure a robust and user-friendly conversational experience, minimizing user frustration.

• Collaborate closely with AI/Data Science teams to integrate natural language processing (NLP) capabilities and generative AI models into conversational solutions, ensuring technical feasibility and optimal performance.

• Conduct user research, usability testing, and A/B testing on conversational interfaces to gather insights and iteratively improve design effectiveness and user satisfaction.

• Define and document conversational design guidelines, best practices, and style guides to ensure consistency and quality across all conversational products and platforms.

• Present design concepts, prototypes, and findings to stakeholders, effectively articulating the strategic value and user impact of conversational experiences.

• Stay abreast of emerging trends in Conversational AI, Generative AI, UX Writing, and digital product design, proactively identifying opportunities for innovation and improvement.

• Mentor and guide junior UX designers and content strategists, fostering a culture of continuous learning and excellence in conversational design.

📝 Enhancement Note: The responsibilities emphasize the strategic and end-to-end nature of conversational design, aligning with the process-oriented thinking required in operations roles. The focus on translating business needs, defining flows, and ensuring user satisfaction directly mirrors the goals of operations in optimizing business processes and customer journeys.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Linguistics, Communications, Computer Science, or a related field, or equivalent practical experience.

Experience:

• Minimum of 5 years of progressive experience in digital product design, with a substantial focus on UX Writing, narrative development, and strategic tone and voice construction.

Required Skills:

• Conversational Design Expertise: Deep understanding of conversational architecture, including intent/entity definition, dialog management, context handling, and state tracking.

• UX Writing Proficiency: Exceptional skill in crafting clear, concise, and engaging copy for digital interfaces, with a strong ability to define and maintain a brand's voice and tone.

• Generative AI & AI Concepts: Familiarity with the principles of Generative AI and its applications in conversational interfaces, including understanding model capabilities and limitations.

• Portfolio of Work: A strong, representative portfolio showcasing end-to-end conversational UX projects, including case studies demonstrating problem-solving and impact.

• Cross-functional Collaboration: Proven ability to work effectively within multidisciplinary teams (UX/UI, Development, Data/AI, Business Stakeholders).

• Business Acumen: Capacity to translate business requirements into effective conversational solutions aligned with brand strategy and value proposition.

• Tool Proficiency: Mastery of design and documentation tools such as Figma, Notion, or comparable platforms for wireframing, prototyping, and documentation.

• English Proficiency: Sufficient command of English for effective communication in international collaborative environments.

Preferred Skills:

• Strategic Vision: Ability to define not only the "how" but also the "why" behind conversational experiences, linking them to broader business objectives.

• Usability & Accessibility: Strong knowledge of usability principles and accessibility standards (e.g., WCAG) as they apply to conversational interfaces.

• Information Architecture: Understanding of information architecture principles to structure complex conversational flows logically.

• Agile Methodologies: Experience working in Agile environments (Scrum, Kanban) and adapting design processes to iterative development cycles.

• Data Analysis & Interpretation: Ability to interpret user data, analytics, and feedback to inform design decisions and measure conversational effectiveness.

• Leadership Potential: Experience in guiding or mentoring junior team members and contributing to team growth.

📝 Enhancement Note: The emphasis on a portfolio, translating business needs, and working with multidisciplinary teams are critical for operations professionals. The preferred skills like strategic vision and data interpretation directly align with the analytical and strategic capabilities expected in senior operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase End-to-End Conversational Design: Demonstrate a complete project lifecycle, from initial requirement gathering and user research to final implementation and iteration, highlighting your role and contributions.

• Demonstrate Strategic Thinking: Include case studies that clearly articulate the business problem or user need, your proposed conversational solution, the rationale behind your design decisions, and the strategic alignment with brand identity and objectives.

• Highlight UX Writing Excellence: Present examples of conversational copy that are not only functional but also engaging, empathetic, and consistent with the defined brand voice and tone. Showcase how you've crafted personality for AI agents.

• Illustrate Technical Integration Concepts: Provide examples of how your conversational designs integrate with backend systems, AI models (e.g., NLP, Generative AI), or other digital products. This could include flow diagrams, interaction models, or explanations of technical considerations.

• Quantifiable Impact (if possible): Where available, include metrics or evidence of the impact of your work, such as improvements in user satisfaction, task completion rates, reduction in support queries, or engagement levels.

Process Documentation:

• Workflow Design & Optimization: Document your process for mapping out conversational flows, defining intents, entities, states, and handling complex dialog branches and error conditions.

• Content Strategy & Creation: Detail your approach to developing and managing conversational content, including tone of voice guidelines, persona development, and content governance.

• Collaboration & Iteration: Show how you work with multidisciplinary teams, including developers, AI specialists, and business stakeholders, throughout the design and development lifecycle, emphasizing iterative feedback loops.

• Measurement & Analysis: Explain how you approach measuring the success of conversational experiences, including defining key performance indicators (KPIs) and utilizing analytics to drive improvements.

📝 Enhancement Note: This section is crucial for operations candidates. The emphasis on demonstrating process, quantifiable impact, and cross-functional collaboration directly mirrors the expectations for operations professionals who must document their workflows, measure efficiency, and work across departments to achieve business goals.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Labor and personal flexibility: Work-life balance is prioritized.

• Vacation system by points: A modern approach to managing time off.

• Teleworking: Option for remote work, providing flexibility.

• Training investment: Continuous learning and professional development opportunities.

• Private medical insurance: Comprehensive health coverage.

• Life insurance: Financial security for your beneficiaries.

• Personal trainer & Wellbeing program: Support for physical and mental health.

• Free time activities: Opportunities for team building and social engagement.

• Sports championships: Encouraging healthy competition and camaraderie.

• Streaming platform subscription: For personal entertainment.

• Benefits bonus: Additional financial recognition.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. The company emphasizes flexibility in work-life balance, suggesting adaptability in daily scheduling where operationally feasible.

📝 Enhancement Note: While the salary range is an estimate for a UX role, the principles of compensation and benefits are universal. For operations roles, candidates should always look for benefits that support efficiency and well-being, such as flexible hours, professional development, and health programs, which are well-represented here.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting

Company Size: 1,000+ Employees (as indicated by company size data)

Founded: Information not explicitly provided, but Babel Group is a well-established multinational consultancy.

Team Structure:

• BABELcreativa Unit: This role is within a specialized unit focused on UX/UI design, creativity, and front-end development, suggesting a dedicated creative and technical hub.

• Reporting Structure: Likely reports to a Head of UX/Design or a similar leadership role within BABELcreativa, with close collaboration across multiple project teams.

• Cross-functional Collaboration: Expected to work intimately with UX/UI designers, front-end developers, data scientists specializing in AI/ML, and business unit representatives to deliver integrated solutions.

Methodology:

• Agile Practices: The company values and utilizes agile methodologies (Scrum, Kanban), indicating a dynamic, iterative approach to project delivery.

• Design Thinking: Implicitly, a design thinking approach is central, focusing on user empathy, ideation, prototyping, and testing.

• Data-Driven Decisions: The involvement of data/AI teams suggests a strong emphasis on using data analytics to inform design choices and measure outcomes.

Company Website: https://babelgroup.com/

📝 Enhancement Note: Understanding the company's operational methodologies (like Agile) and team structure is vital for operations professionals. This context helps in assessing how processes are managed and how cross-functional collaboration functions, directly impacting efficiency and project success.

📈 Career & Growth Analysis

Operations Career Level: Senior Contributor / Specialist (within UX/Design)

Reporting Structure: Likely reports to a Design Lead or Head of UX/UI within the BABELcreativa unit, with significant autonomy in their domain.

Operations Impact: While not a direct "operations" role, the impact is significant in enhancing user experience, driving digital adoption through intuitive interfaces, and improving efficiency by designing effective self-service and automated conversational pathways. This directly contributes to customer satisfaction and potentially reduces operational costs (e.g., in customer support).

Growth Opportunities:

• Specialization & Leadership: Deepen expertise in advanced conversational AI, Generative AI applications, or take on team leadership responsibilities within BABELcreativa.

• Cross-Disciplinary Learning: Opportunity to gain deeper insights into AI/ML technologies, front-end development nuances, and broader digital strategy from colleagues in other specializations.

• Strategic Influence: Contribute to shaping the company's approach to conversational design and AI integration, influencing product roadmaps and client engagements.

• Project Variety: Work on diverse projects for large enterprises and public sector clients, expanding exposure to different industries and complex challenges.

📝 Enhancement Note: For operations roles, understanding the career trajectory from senior individual contributor to management or specialized expert is key. The growth opportunities should align with developing skills in process optimization, system implementation, and strategic planning, which this role offers indirectly through its focus on efficient and effective digital interactions.

🌐 Work Environment

Office Type: Hybrid work model, combining office presence with remote work flexibility.

Office Location(s): Madrid, Spain. The specific office location within Madrid would need verification, but it implies a professional, collaborative workspace.

Workspace Context:

• Collaborative Environment: Emphasis on teamwork, with opportunities to engage with colleagues from various disciplines within BABELcreativa and across Babel Group.

• Technology & Tools: Access to industry-standard design and documentation tools (Figma, Notion) and exposure to cutting-edge AI technologies.

• Team Interaction: Regular opportunities for brainstorming sessions, design reviews, and knowledge sharing within the UX/UI and broader tech teams.

Work Schedule:

• Full-time, with an emphasis on flexibility. The "vacation by points" and teleworking options suggest a modern approach to scheduling that accommodates personal needs while ensuring operational continuity and project deadlines are met.

📝 Enhancement Note: Operations professionals thrive in environments that balance focused, individual work (data analysis, process mapping) with collaborative problem-solving. The hybrid model and emphasis on flexibility are beneficial for managing complex operational tasks that require deep concentration and iterative teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess foundational skills and experience in conversational design and UX writing.

• Portfolio Presentation & Technical Interview: Candidates will likely present a selection of their best work, discussing their process, design decisions, and the impact of their contributions. This will be followed by technical questions on conversational design principles, AI, and UX writing.

• Cross-functional Team Interview: Discussion with potential colleagues (e.g., UX/UI designers, developers, AI specialists) to assess collaboration style, problem-solving approach, and cultural fit.

• Stakeholder/Management Interview: Conversation with leadership to evaluate strategic thinking, business acumen, and alignment with company culture and goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest and most relevant conversational UX projects. Prioritize those that showcase end-to-end design, strong UX writing, and strategic thinking.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, design, testing), the solutions you implemented, and the measurable outcomes/impact.

• Highlight UX Writing: Dedicate specific attention to showcasing your copywriting skills. Explain your approach to tone, voice, persona, and how your writing contributed to the overall user experience and brand identity.

• Demonstrate Technical Understanding: Be prepared to discuss how your designs integrate with AI models, NLP, and other backend systems. Use diagrams or flowcharts to illustrate complex conversational logic.

• Focus on Business Alignment: Emphasize how your designs translated business needs into effective user solutions and how they aligned with brand strategy.

Challenge Preparation:

• Conversational Flow Design Exercise: Be ready for a hypothetical scenario where you'll need to design a conversational flow for a specific task or user goal. Practice mapping out intents, entities, dialog paths, and error handling.

• UX Writing Prompt: You might receive a prompt to write copy for a specific conversational interaction (e.g., a welcome message, an error response, a complex query). Focus on clarity, conciseness, and brand voice.

• Problem-Solving Scenario: Prepare to discuss how you would approach a complex conversational design challenge, such as handling ambiguity, managing user frustration, or designing for accessibility within a conversational interface.

📝 Enhancement Note: The emphasis on portfolio presentation, case studies, and problem-solving aligns perfectly with what operations candidates should prepare for. Operations roles often involve presenting process improvements, demonstrating problem-solving skills through past projects, and articulating strategic initiatives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design workflows. Expect to create wireframes, mockups, and interactive prototypes for conversational interfaces.

• Notion: Likely used for documentation, project management, knowledge base creation, and collaboration. This includes documenting conversational guidelines, project requirements, and meeting notes.

• Prototyping Tools (e.g., Maze, InVision): May be used in conjunction with Figma for user testing and gathering feedback on interactive prototypes.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Mixpanel, Amplitude): While not directly designing the analytics setup, understanding how to interpret data from these platforms to assess user behavior and conversational effectiveness will be crucial.

• Specialized Conversational AI Analytics: Familiarity with analytics dashboards provided by chatbot platforms or AI services to monitor conversation performance, identify common issues, and track KPIs.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Understanding how conversational interfaces might integrate with CRM systems to personalize interactions or capture leads is beneficial.

• Integration Platforms (e.g., Zapier, MuleSoft): Awareness of how different systems connect to enable seamless data flow between conversational bots and other business applications.

• AI/ML Platforms: Exposure to platforms or tools used for building and training AI models, particularly for Natural Language Processing (NLP) and Generative AI.

📝 Enhancement Note: For operations roles, proficiency in CRM, automation tools, and data analytics platforms is paramount. While this role focuses on design tools, the underlying need for system integration and data interpretation is common across operations. Candidates should highlight any experience with these types of tools.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on teamwork and collective problem-solving is evident, crucial for integrating complex digital solutions.

• Innovation: The company's strategic plan "Hiperespacio 2029" and focus on AI suggest a forward-thinking and innovative culture.

• User-Centricity: The core of the role is designing for the user, reflecting a deep commitment to understanding and meeting user needs.

• Excellence & Quality: A drive for high-quality design, clear narrative, and refined user experiences is expected.

• Efficiency: Implicitly, the role aims to improve user interaction efficiency and potentially reduce operational burdens through effective conversational design.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers, developers, AI specialists, and business stakeholders work closely together.

• Iterative Feedback: A culture that embraces feedback and iterative improvements is likely, essential for refining complex conversational experiences.

• Knowledge Sharing: Encouragement of sharing best practices, learnings, and insights, especially within the BABELcreativa unit and across project teams.

📝 Enhancement Note: Operations professionals must align with company values that promote efficiency, data-driven decision-making, and cross-functional collaboration. Understanding these values helps in assessing cultural fit and the potential for driving operational improvements.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Business Needs & User Experience: Effectively translating potentially conflicting business objectives into user-friendly and engaging conversational flows.

• Navigating AI Complexity: Keeping pace with rapid advancements in AI and Generative AI, and understanding how to best leverage these technologies responsibly and effectively.

• Ensuring Consistency Across Channels: Maintaining a coherent brand voice and user experience across diverse conversational touchpoints and platforms.

• Measuring Conversational ROI: Defining and tracking meaningful metrics to demonstrate the value and impact of conversational design initiatives.

• Managing Stakeholder Expectations: Communicating the capabilities and limitations of AI and conversational interfaces to stakeholders with varying levels of technical understanding.

Learning & Development Opportunities:

• Advanced AI & Conversational Design: Access to training and projects focused on cutting-edge AI technologies, including advanced NLP and Generative AI applications.

• UX/UI Specialization: Opportunities to deepen expertise in broader UX/UI principles, information architecture, and interaction design.

• Cross-Disciplinary Exposure: Learning from AI engineers, data scientists, and front-end developers to gain a holistic understanding of product development.

• Strategic Contribution: Involvement in shaping client-facing digital strategies and contributing to the company's innovation roadmap.

• Mentorship: Potential to mentor junior designers and develop leadership skills.

📝 Enhancement Note: Identifying potential challenges and growth opportunities is key for operations candidates. Challenges often mirror operational hurdles (e.g., measuring ROI, managing stakeholders), and growth opportunities should focus on developing skills in process automation, data analysis, and strategic implementation.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex conversational experience you designed. What were the key business objectives, user needs, and how did your design address them?" (Prepare to walk through a case study from your portfolio, detailing your strategic approach and execution.)

• "How do you ensure a consistent brand voice and tone across different conversational interfaces and user journeys?" (Focus on your UX writing process, tone of voice guidelines, and persona development.)

Company & Culture Questions:

• "How do you see conversational AI fitting into Babel Group's overall digital acceleration strategy for its clients?" (Research Babel's mission and strategic plan "Hiperespacio 2029" to tailor your answer.)

• "Describe your experience working in multidisciplinary teams. How do you effectively collaborate with developers, data scientists, and business stakeholders?" (Provide specific examples of your collaborative process and how you navigate different perspectives.)

Portfolio Presentation Strategy:

• Structure for Impact: For each project, clearly outline: Problem/Objective -> Your Role & Process -> Solution (Design & Writing) -> Outcomes/Impact.

• Highlight UX Writing: Dedicate a section to showcasing your copy. Explain your rationale for specific word choices, tone, and personality.

• Visual Aids: Use clear diagrams, flowcharts, and screenshots/mockups to illustrate your conversational flows and UI elements.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, technical considerations, and problem-solving approaches.

• Connect to Babel: Whenever possible, subtly link your experience and approach to Babel's stated values and strategic goals.

📝 Enhancement Note: Preparing for these types of questions is paramount for operations roles. Operations candidates should practice articulating their strategic thinking, process methodologies, and how they measure impact, often using the STAR method for behavioral questions and case-study formats for problem-solving.

📌 Application Steps

To apply for this UX Conversational Senior position:

• Submit your application through the provided Workday link.

• Customize Your Resume: Highlight your 5+ years of experience in digital product design, specifically mentioning UX Writing, Conversational Design, and any experience with AI/Generative AI. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio is easily accessible and clearly showcases your best conversational UX projects, with a strong emphasis on UX Writing examples and your design process. Prepare a concise presentation.

• Research Babel Group: Understand their "Hiperespacio 2029" strategic plan, their focus on digital acceleration, and their company values to tailor your application and interview responses.

• Prepare for a Technical Interview: Be ready to discuss your expertise in conversational architecture, UX writing principles, and how you collaborate with technical teams. Practice explaining your portfolio projects thoroughly.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. Specific details about salary, benefits, and interview stages should be verified directly with Babel Group during the application process.