UX Content Strategist

📍 Job Overview

Job Title: UX Content Strategist Company: Encompass Health Location: Birmingham, Alabama, United States Job Type: Regular (Full-Time) Category: Digital Content Strategy / User Experience Operations Date Posted: August 11, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Develops and enhances user experience (UX) content across digital platforms, including websites, organic listings, and paid media, focusing on improving user engagement and satisfaction.
• Drives strategic planning for information architecture, content organization, and website structure, ensuring content is useful, usable, and accessible, aligning with UX design principles.
• Manages content workflows, governance, and optimization strategies, utilizing analytics and SEO best practices to drive performance and identify content gaps.
• Collaborates cross-functionally with UX, Project Management, Development, Analytics, SEO, and Creative teams to deliver cohesive and effective digital content solutions.

📝 Enhancement Note: This role is critical for ensuring Encompass Health's digital presence effectively communicates its value proposition to patients and stakeholders. The focus is on operationalizing content strategy through robust workflows, data-driven optimization, and a deep understanding of user needs within the healthcare rehabilitation sector.

📈 Primary Responsibilities

• Guides website architecture and informs decision-making regarding the overall structure and organization of digital content.
• Establishes and refines content workflows, management processes, and governance models to ensure consistency and quality across all digital channels.
• Improves content organization within the Content Management System (CMS) to enhance discoverability and user navigability.
• Assists in strategic planning for information architecture, taxonomy development, site mapping, wireframing, and the end-to-end content development lifecycle.
• Creates comprehensive content models to document and map various content types, illustrating their interrelationships and dependencies.
• Plans and writes user-focused content designed to inform, inspire, and engage potential customers throughout their journey, from initial awareness to conversion.
• Performs thorough content audits to maintain an up-to-date inventory, identify content gaps, and uncover opportunities for improvement and expansion.
• Utilizes analytics tools to monitor content traffic, user engagement, lead generation, and conversion rates, providing actionable insights for optimization.
• Optimizes content based on Search Engine Optimization (SEO) best practices and performance data to improve search rankings and organic visibility.
• Collaborates effectively with cross-functional teams, including User Experience (UX), Project Management, Development, Analytics, Search Engine Optimization (SEO), and Creative departments, to achieve project objectives.
• Ensures all digital content adheres to Web Content Accessibility Guidelines (WCAG 2.0) to promote inclusivity and compliance.
• Quickly understands and translates business and technical requirements into effective content strategies and solutions.

📝 Enhancement Note: The responsibilities highlight a need for a strategic yet hands-on approach to content operations. The emphasis on workflows, governance, content models, and cross-functional collaboration points to a role that bridges creative content development with systematic operational processes, crucial for scaling digital initiatives in a large healthcare organization.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Communications, English, Marketing, Journalism, or a closely related field.

Experience:

• Minimum of 5 years of dedicated experience in web content management, UX writing, and content strategy, preferably within an agency or corporate environment.
• Proven experience in analyzing sophisticated reporting and evaluating cross-channel performance to identify successes and opportunities.
• Demonstrated ability to manage and collaborate effectively across departments to achieve project deliverables and build consensus.
• Experience managing vendor partners for content-related services or tools.
• Familiarity with the healthcare industry is considered beneficial.

Required Skills:

• Content Strategy Development: Expertise in creating and implementing comprehensive content strategies aligned with business goals and user needs.
• UX Writing & Content Design: Proficiency in crafting user-centric copy that enhances usability, accessibility, and engagement across digital interfaces.
• Information Architecture (IA): Strong understanding of structuring and organizing digital content for optimal navigation and findability.
• Content Management Systems (CMS): Hands-on experience with CMS platforms such as Sitecore, Joomla, or similar systems for content creation, management, and publishing.
• Analytics & Reporting: Ability to use analytics tools (e.g., Google Analytics 4 - GA4) to monitor, analyze, and report on content performance, user behavior, and conversion metrics.
• Search Engine Optimization (SEO): Knowledge of SEO best practices for content optimization, keyword research, and improving organic search visibility.
• Cross-functional Collaboration: Proven ability to work effectively with diverse teams, including UX designers, developers, project managers, and marketing specialists.
• Content Auditing & Inventory: Skill in conducting thorough content audits and maintaining detailed content inventories.

Preferred Skills:

• UX Research Methodologies: Understanding of user research techniques to inform content strategy and design decisions.
• Wireframing & Content Modeling: Experience with creating wireframes and detailed content models.
• Accessibility Standards: Knowledge of Web Content Accessibility Guidelines (WCAG 2.0) and experience implementing accessible content practices.
• Vendor Management: Experience managing relationships and deliverables with external content or technology vendors.
• Healthcare Industry Knowledge: Familiarity with the nuances and regulatory landscape of the healthcare sector.
• SEO Tools: Proficiency with SEO tools such as SEMrush for competitive analysis and content optimization.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with a Bachelor's degree in a relevant field, indicates a mid-to-senior level role. The emphasis on analytics, SEO, CMS proficiency, and cross-functional collaboration signals a need for a well-rounded professional who can manage content operations strategically and execute tactical improvements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Content Strategy Examples: Demonstrations of strategic content planning, including audience analysis, content goals, and channel distribution strategies.
• UX Writing Samples: Showcase of user-focused copy for websites, applications, or digital campaigns, highlighting clarity, usability, and user journey optimization.
• Content Audit & Optimization Case Studies: Examples of how content audits were conducted, findings were analyzed, and actionable improvements were implemented to enhance performance (e.g., engagement, conversion, SEO).
• Information Architecture & Site Mapping: Visual representations or documentation of website structure, content organization, and navigational flows.
• Workflow & Governance Documentation: Examples of established content workflows, style guides, or governance frameworks developed to ensure content quality and consistency.

Process Documentation:

• Documented examples of content workflow design and optimization phases, illustrating process mapping and efficiency improvements.
• Evidence of implementing content management and automation methods within a CMS or other digital platforms.
• Demonstration of how content performance is measured and analyzed using analytics tools, including reporting on key metrics and deriving insights for continuous improvement.

📝 Enhancement Note: A strong portfolio is essential for this role, as it will serve as tangible proof of the candidate's ability to operationalize content strategy. The emphasis should be on demonstrating a structured, data-driven approach to content management, optimization, and user experience enhancement, showcasing practical application of skills in real-world scenarios.

💵 Compensation & Benefits

Salary Range:

• Given the location (Birmingham, AL), experience level (5-10 years), and the specialized nature of UX Content Strategy within a large healthcare organization, the estimated salary range for a UX Content Strategist in Birmingham, Alabama, is typically between $75,000 and $105,000 annually. This estimate is based on industry benchmarks for similar roles in the region, considering factors like cost of living, demand for UX expertise, and the scope of responsibilities.

Benefits:

• Comprehensive Health Coverage: Affordable medical, dental, and vision plans available for employees and their families, with coverage beginning on day one.
• Paid Time Off (PTO): Generous paid time off that accrues over time, providing flexibility and work-life balance.
• Professional Development: Tuition reimbursement and ongoing continuing education opportunities to support career growth and skill enhancement.
• Retirement Savings: Company-matching 401(k) contributions to help employees build long-term financial security.
• Equity Opportunities: Employee Stock Purchase Plans (ESPP) allowing employees to invest in the company's growth.
• Financial Wellness: Flexible spending accounts (FSAs) and health savings accounts (HSAs) for managing healthcare expenses.
• Supportive Work Environment: Access to a community of dedicated professionals who are passionate about their work.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. While the role requires on-site presence, the company culture may offer some flexibility in daily start and end times, subject to team needs and project deadlines.

📝 Enhancement Note: The salary estimate is derived from aggregated data from reputable compensation platforms and reflects the market rate for a UX Content Strategist with the specified experience in the Birmingham, Alabama metropolitan area. The benefits package is robust, aligning with Encompass Health's reputation as a top employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Inpatient Rehabilitation) Company Size: Encompass Health is a large national leader in the rehabilitation industry, indicating a significant workforce likely in the thousands of employees, suggesting a structured corporate environment with established processes and opportunities for career advancement. Founded: While the founding date isn't explicitly stated, Encompass Health's established leadership position implies a long history of operational excellence and growth in patient care.

Team Structure:

• The UX Content Strategist will likely be part of a broader Digital Marketing, Communications, or User Experience team. This team may include UX/UI designers, web developers, digital marketers, content creators, and analytics specialists.
• Reporting structure is expected to be to a Digital Marketing Manager, Director of Digital Experience, or a similar leadership role overseeing digital strategy and operations.
• Cross-functional collaboration is a core component, with regular interaction with IT, clinical operations, marketing, and patient advocacy departments to ensure digital content aligns with patient needs and business objectives.

Methodology:

• Data-Driven Content Optimization: Emphasis on using analytics (e.g., GA4) and SEO tools to measure content performance, identify trends, and inform optimization strategies, ensuring content effectiveness.
• User-Centered Design Principles: Application of UX design principles to create content that is intuitive, accessible, and meets the needs of patients and their families throughout their healthcare journey.
• Agile Content Development: Potential adoption of agile methodologies for iterative content creation, review, and deployment, fostering flexibility and responsiveness to changing user needs and business priorities.

Company Website: https://www.encompasshealth.com/

📝 Enhancement Note: Encompass Health's focus on rehabilitation and patient care suggests a culture that values compassion, expertise, and a commitment to improving lives. The "heart-warming journey" mentioned in the description implies a mission-driven environment where digital content plays a crucial role in patient engagement and information dissemination.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist or mid-level contributor within the digital operations and content strategy domain. It requires a blend of strategic thinking, content expertise, and operational execution.

Reporting Structure: The UX Content Strategist will likely report to a manager or director responsible for digital strategy, user experience, or marketing operations. This position will collaborate closely with various departments but will have a defined reporting line within a specific operational or marketing function.

Operations Impact: The UX Content Strategist directly impacts the organization's digital presence, user engagement, and ultimately, patient acquisition and retention. By optimizing content and user experience, this role contributes to lead generation, brand perception, and the overall effectiveness of Encompass Health's digital channels in serving its mission.

Growth Opportunities:

• Specialization: Potential to deepen expertise in UX content strategy, information architecture, or specific areas of digital content operations within the healthcare sector.
• Leadership: Progression into senior strategist roles, team lead positions, or management roles overseeing content operations, UX teams, or digital marketing functions.
• Skill Development: Opportunities to gain experience with advanced analytics, SEO techniques, emerging digital content platforms, and new UX research methodologies.
• Cross-functional Exposure: Development of a broad understanding of healthcare operations, marketing strategies, and IT infrastructure through extensive collaboration.

📝 Enhancement Note: The role offers a solid foundation for a career in digital operations and content strategy, particularly within the healthcare industry. Growth typically involves increasing scope of responsibility, leading projects, and potentially managing teams or specialized content functions.

🌐 Work Environment

Office Type: This is an on-site position, requiring the UX Content Strategist to work from Encompass Health's Home Office in Birmingham, AL. This suggests a corporate office setting designed for collaboration and focused work.

Office Location(s): The primary work location is the Home Office in Birmingham, Alabama. This central location facilitates in-person collaboration with various corporate departments.

Workspace Context:

• The workspace is expected to be a professional office environment that supports collaboration, with access to necessary technology and resources.
• Opportunities for interaction with diverse teams (UX, Development, Marketing, Analytics) will be ample, fostering a dynamic and knowledge-sharing atmosphere.
• The environment likely emphasizes a structured approach to work, with clear processes but also encouragement for innovative solutions in content and user experience.

Work Schedule:

• The role is full-time, typically Monday through Friday. While specific working hours may have some flexibility, the on-site requirement ensures consistent availability for team collaboration and operational needs.

📝 Enhancement Note: Working on-site in Birmingham allows for direct engagement with colleagues and access to the company's resources, which can be beneficial for collaborative tasks and understanding the organizational culture firsthand.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by HR or a hiring manager to assess basic qualifications and fit.
• Skills Assessment/Case Study: Candidates may be asked to complete a work sample or case study focused on content strategy, UX writing, or content optimization for a healthcare scenario. This assesses practical skills and problem-solving abilities.
• Team Interviews: Interviews with key stakeholders, including potential colleagues from UX, Marketing, and Development teams. This evaluates collaboration style, technical understanding, and cultural fit.
• Hiring Manager Interview: A final interview with the hiring manager to discuss overall fit, strategic thinking, career aspirations, and confirm alignment with the role's objectives.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in content strategy, UX writing, information architecture, and data-driven optimization. Tailor your selection to highlight experience relevant to healthcare or user-focused digital experiences.
• Showcase Process & Impact: For each project, clearly articulate the problem, your role, the process you followed (including any workflows or governance you implemented), the tools you used, and the measurable results or impact achieved. Quantify outcomes whenever possible (e.g., increased conversion rates, improved engagement metrics).
• Structure for Clarity: Organize your portfolio logically, perhaps by project type or skill area. Use clear headings, concise descriptions, and visual aids (screenshots, sitemaps, content models) to make it easy to understand.
• Highlight Collaboration: If possible, include examples that showcase your ability to collaborate with cross-functional teams, demonstrating how you integrated feedback and worked towards shared goals.

Challenge Preparation:

• Research Encompass Health: Understand their mission, services, target audience, and current digital presence. Identify potential areas for content improvement or strategic focus.
• Prepare Case Study: Be ready to walk through a portfolio project in detail, explaining your strategic rationale, the execution process, and the outcomes. Practice articulating your thought process clearly and concisely.
• Anticipate UX/Content Questions: Review common UX content strategy questions related to information architecture, content audits, SEO optimization, accessibility, and user journey mapping.

📝 Enhancement Note: The emphasis on a portfolio and potentially a case study indicates that Encompass Health values practical application of skills. Candidates should prepare to demonstrate not just what they can do, but how they approach problems, manage processes, and achieve measurable results in content operations.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Sitecore, Joomla (or similar enterprise-level CMS). Proficiency in content creation, editing, publishing, and workflow management within these systems is key.
• Analytics & Reporting: Google Analytics 4 (GA4) is explicitly mentioned. Experience with other web analytics platforms and data visualization tools is beneficial.
• SEO Tools: SEMrush is mentioned. Familiarity with tools like Google Search Console, Moz, or Ahrefs for keyword research, competitive analysis, and SEO performance tracking.
• Collaboration & Project Management: Tools like Microsoft Office Suite (Word, Excel, PowerPoint), potentially Asana, Trello, Jira, or similar for task management and team collaboration.
• Content Audit Tools: Experience with tools or methodologies for conducting comprehensive content audits.

Analytics & Reporting:

• GA4: For tracking website traffic, user behavior, content performance, and conversions.
• SEO Performance Tools: SEMrush, Google Search Console for monitoring search rankings, keyword performance, and technical SEO.
• Internal Reporting Dashboards: Familiarity with creating or interpreting data from internal reporting systems.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (like Salesforce) and marketing automation platforms (like Marketo, HubSpot) could be beneficial for understanding how content integrates with broader customer engagement strategies.

📝 Enhancement Note: The explicit mention of Sitecore, Joomla, GA4, and SEMrush highlights the specific technical environment. Candidates with hands-on experience in these or comparable tools will have a distinct advantage.

👥 Team Culture & Values

Operations Values:

• Patient-Centricity: A core value likely emphasizing the importance of patient needs and outcomes in all digital content and user experience decisions.
• Compassion & Quality Care: Reflecting the company's mission, these values translate to ensuring digital information is accurate, helpful, and delivered with empathy.
• Collaboration & Teamwork: A strong emphasis on working together across departments to achieve shared goals and deliver integrated solutions.
• Data-Driven Decision Making: Utilizing analytics and performance metrics to inform strategy, optimize processes, and measure impact.
• Continuous Improvement: A commitment to ongoing learning, process refinement, and adapting to new technologies and user expectations.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where the UX Content Strategist works closely with UX designers, developers, marketers, and data analysts.
• Process-Oriented: A structured approach to content development, review, and publishing, likely involving established workflows and feedback loops.
• Knowledge Sharing: An environment that encourages sharing insights, best practices, and learnings related to content performance and user experience.

📝 Enhancement Note: The company's values, particularly patient-centricity and collaboration, are crucial for understanding how to operate effectively within the organization. Candidates should be prepared to demonstrate how their work aligns with these core principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively creating content that serves both user information needs and Encompass Health's strategic objectives (e.g., patient acquisition, brand building).
• Content Governance in Scale: Implementing and maintaining consistent content quality, tone, and accuracy across a large digital footprint and multiple stakeholders.
• Adapting to Healthcare Specifics: Navigating the unique requirements, regulations, and sensitivities of the healthcare industry in digital content creation.
• Measuring Content ROI: Demonstrating the direct impact of UX content strategy on business outcomes, which can sometimes be complex in a healthcare context.

Learning & Development Opportunities:

• Healthcare Digital Marketing: Deepen knowledge of digital marketing strategies and best practices specific to the healthcare sector.
• Advanced Analytics & UX Research: Opportunities to expand skills in data analysis, A/B testing, and user research methodologies.
• Content Technology Stack: Gain expertise in enterprise-level CMS platforms and other digital experience tools.
• Career Progression: Potential to move into senior strategist, team lead, or management roles within digital operations, UX, or marketing.

📝 Enhancement Note: This role presents challenges common to many large organizations, particularly in highly regulated industries like healthcare. Successfully navigating these challenges will foster significant professional growth and development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a content strategy for a new service line or patient resource on the Encompass Health website, considering our target audience and business goals?" (Focus on your process, user research, and measurement).
• "Describe a time you had to collaborate with a development team or a UX designer on a complex digital project. What were the challenges, and how did you ensure successful content integration?" (Highlight collaboration skills and problem-solving).
• "Walk me through a content audit you conducted. What were your key findings, and what recommendations did you make to improve content performance or user experience?" (Demonstrate analytical and optimization skills).

Company & Culture Questions:

• "What do you know about Encompass Health's mission and values, and how do you see your role contributing to them?" (Showcase research and alignment with patient-centricity).
• "How do you ensure your content is accessible to all users, especially those with disabilities, and what is your experience with WCAG guidelines?" (Assess commitment to accessibility).
• "Describe your experience working with analytics and SEO tools. How do you use data to inform your content decisions and measure success?" (Focus on data-driven approach).

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a story: the challenge, your strategic approach, the execution, and the measurable impact.
• Quantify Results: Use numbers and data to support your claims about project success (e.g., "increased page views by 20%", "reduced bounce rate by 15%").
• Explain Your Role: Clearly define your specific contributions, especially in collaborative projects.
• Connect to Encompass Health: Where possible, draw parallels between your past work and the potential needs or opportunities at Encompass Health.

📝 Enhancement Note: The interview process will likely focus on assessing both strategic thinking and practical execution in content operations. Be prepared to discuss your processes, demonstrate your understanding of UX principles, and articulate the business impact of your work.

📌 Application Steps

To apply for this UX Content Strategist position:

• Submit your application through the provided link on the Encompass Health Taleo career portal.
• Tailor Your Resume: Customize your resume to highlight experience in web content management, UX writing, content strategy, SEO, analytics, and CMS proficiency, using keywords from the job description. Emphasize achievements with quantifiable results.
• Prepare Your Portfolio: Select 3-5 of your strongest projects that showcase your content strategy, UX writing, information architecture, and optimization skills. Ensure your portfolio clearly demonstrates your process, collaboration, and impact.
• Research Encompass Health: Familiarize yourself with the company's mission, values, services, and digital presence. Understand their approach to patient care and digital engagement.
• Practice Your Narrative: Be ready to articulate your experience and approach to content strategy and UX writing, particularly how you use data and collaborate with teams to achieve user and business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.