UX Content Strategist

📍 Job Overview

Job Title: UX Content Strategist Company: Encompass Health Location: Birmingham, Alabama, United States Job Type: Regular / Full-Time Category: Marketing Operations / Digital Content Strategy Date Posted: August 11, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Develop and enhance user experience (UX) through strategic content development and optimization across digital platforms, including websites and paid media channels.
• Drive content strategy by guiding website architecture, information architecture, taxonomy, site mapping, and wireframing to ensure a cohesive and intuitive user journey.
• Establish and manage robust content workflows, including content management and governance, to ensure efficiency and quality.
• Utilize data analytics and SEO best practices to monitor content performance, identify gaps, and optimize content for engagement, lead generation, and conversions.
• Collaborate effectively with cross-functional teams, including UX, Project Management, Development, Analytics, SEO, and Creative, to achieve project goals.

📝 Enhancement Note: While the title is "UX Content Strategist," the responsibilities heavily lean into digital marketing operations and GTM strategy execution through content. The role requires a blend of creative content development, technical understanding of web architecture, and analytical skills to measure content performance and drive business objectives. This is not a pure UX research role but a strategic content role with a strong UX focus.

📈 Primary Responsibilities

• Guide website architecture and inform decision-making processes related to overall digital structure and user flow.
• Establish content workflows, implement content management systems, and define content governance policies to ensure consistency and quality.
• Improve content organization within the content management system (CMS) and assist in strategic planning for information architecture, taxonomy, site mapping, wireframing, and content development.
• Create content models, documenting and mapping various content types and their interrelationships to build a structured and scalable content ecosystem.
• Plan and write user-focused content designed to inform, inspire, and engage potential customers across all stages of the consumer journey, from awareness to conversion.
• Conduct comprehensive content audits, maintain an up-to-date inventory of all digital content, and identify content gaps and optimization opportunities.
• Leverage analytics tools (e.g., GA4) to monitor content traffic, engagement metrics, lead generation, and conversion rates post-publication.
• Optimize existing and new content based on Search Engine Optimization (SEO) best practices and performance data to improve organic visibility and search rankings.
• Foster collaborative relationships across departments, including User Experience (UX), Project Management, Development, Analytics, Search Engine Optimization (SEO), and Creative, to ensure alignment and successful project outcomes.
• Ensure content adheres to Web Content Accessibility Guidelines (WCAG 2.0) to provide an inclusive and accessible digital experience for all users.
• Quickly understand and translate business and technical requirements into effective content strategies and deliverables.
• Manage vendor partnerships related to content creation, management, or distribution as needed.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking in content planning and execution, with a strong emphasis on data-driven optimization and cross-functional collaboration. This role is pivotal in ensuring digital content effectively supports broader marketing and business objectives, aligning closely with GTM strategies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Communications, English, Marketing, Journalism, or a related field required. Experience: Minimum of 5 years of experience in web content management, UX writing, and content strategy, with a preference for agency or corporate digital marketing experience.

Required Skills:

• Proven ability in developing and implementing content strategies for websites and digital channels.
• Expertise in UX design principles and their application to content creation and user experience enhancement.
• Strong understanding of SEO best practices and their impact on content performance.
• Proficiency in conducting content audits, gap analyses, and performance monitoring using analytics tools.
• Experience in establishing and managing content workflows, content management systems (CMS), and content governance.
• Excellent writing, editing, and proofreading skills with a focus on user-centric and engaging copy.
• Demonstrated ability to collaborate effectively with cross-functional teams (UX, Development, SEO, Analytics, Creative).
• Knowledge of Web Content Accessibility Guidelines (WCAG 2.0) and commitment to accessible content design.
• Ability to quickly grasp and translate complex business and technical requirements into clear content solutions.
• Experience in information architecture, taxonomy development, site mapping, and wireframing.

Preferred Skills:

• Hands-on experience with analytics and SEO tools such as Google Analytics (GA4), SEMrush, or similar platforms.
• Familiarity or direct experience with CMS platforms like Sitecore, Joomla, or WordPress.
• Understanding of UX research methodologies and how to integrate findings into content strategy.
• Experience in managing vendor partners for content-related projects.
• A background in the healthcare industry, particularly rehabilitation services, is highly beneficial.
• Experience with content modeling and documenting content relationships.

📝 Enhancement Note: The experience requirement of 5+ years, combined with the specific tool mentions (GA4, SEMrush, Sitecore, Joomla), suggests a mid-level to senior role. Candidates with demonstrated success in improving website engagement, lead generation, or conversion rates through content strategy will be highly competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of strategic content planning, including information architecture diagrams, site maps, or content models.
• Present case studies demonstrating successful content optimization efforts that led to measurable improvements in key metrics such as user engagement, conversion rates, or SEO rankings.
• Include examples of user-focused content writing for various stages of the customer journey, highlighting clarity, tone, and effectiveness.
• Provide documentation of content workflows, governance strategies, or content management system implementations where applicable.
• Demonstrate experience with content audits and analysis, showing how insights were used to drive content improvements.

Process Documentation:

• Evidence of establishing content workflows, demonstrating an understanding of content lifecycle management from ideation to publication and maintenance.
• Examples of content governance frameworks or policies implemented to ensure brand consistency, quality, and compliance.
• Documentation of how content performance is measured and analyzed post-launch, including reporting on key metrics and insights derived from analytics tools.
• Case studies detailing how content was optimized for SEO and accessibility (WCAG 2.0) to improve reach and user experience.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it will serve as tangible proof of the candidate's strategic thinking, content development skills, and ability to drive measurable results. Candidates should be prepared to discuss their process and impact in detail.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX Content Strategist with 5-10 years of experience in Birmingham, Alabama, the estimated annual salary range is between $75,000 and $105,000. This estimate considers the cost of living in Birmingham and the specialized nature of the role.

Benefits:

• Affordable medical, dental, and vision plans available for full-time and part-time employees and their families, effective from day one.
• Generous paid time off (PTO) that accrues over time, providing flexibility and work-life balance.
• Opportunities for professional development through tuition reimbursement and continuing education programs.
• Company-matching 401(k) plan and employee stock purchase plans, supporting long-term financial well-being.
• Flexible spending accounts (FSAs) and health savings accounts (HSAs) for managing healthcare expenses.
• Access to a supportive community of colleagues who are passionate about their work.

Working Hours: The standard working hours for this role are 40 hours per week, typical for a full-time position.

📝 Enhancement Note: The salary range is an estimation based on available market data for similar roles in the specified location. Actual compensation may vary based on experience, qualifications, and the company's internal compensation structure. The comprehensive benefits package reflects Encompass Health's commitment to employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Rehabilitation Services). Encompass Health is a leading national inpatient rehabilitation provider, operating a vast network of facilities focused on patient recovery and well-being. Company Size: Large (likely over 10,000 employees, based on industry presence). This size suggests a structured environment with established processes, but also opportunities for impactful work within specialized teams. Founded: Encompass Health has a significant history, indicating stability and extensive experience in its field. Its long-standing presence implies a developed corporate culture and established operational frameworks.

Team Structure:

• The UX Content Strategist likely operates within a digital marketing, communications, or IT department, closely aligned with the UX/UI design team.
• Reporting structure may involve a Digital Marketing Manager, Director of Communications, or Head of Digital Experience.
• Close collaboration is expected with UX designers, web developers, SEO specialists, content creators, and potentially product managers or marketing campaign specialists.

Methodology:

• Data analysis and insights methods are central to the role, focusing on website analytics, user behavior, and SEO performance to inform content decisions.
• Workflow planning and optimization strategies are applied to content creation, management, and distribution processes.
• Automation and efficiency practices are encouraged, particularly in content management and performance tracking, to streamline operations.

Company Website: https://www.encompasshealth.com/

📝 Enhancement Note: Encompass Health's reputation as a "World's Most Admired Company" and a "Fortune 100 Best Companies to Work For" indicates a strong emphasis on employee satisfaction, ethical practices, and a positive work environment. This context is important for understanding the company's values and how they might influence day-to-day operations and team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This position represents a mid-to-senior level role within the digital content and marketing operations sphere. It requires a strategic mindset and the ability to influence digital strategy through content. The scope includes managing content lifecycles, optimizing user experiences, and contributing to overarching digital marketing goals.

Reporting Structure: The role likely reports to a manager or director overseeing digital presence, marketing operations, or communications. This position will have significant interaction with various departments, requiring strong stakeholder management skills.

Operations Impact: The UX Content Strategist directly impacts the company's digital brand perception, user engagement, lead generation, and patient acquisition by ensuring digital content is effective, accessible, and aligned with business objectives. Success in this role contributes to improved website performance, better user journeys, and ultimately, business growth in a competitive healthcare market.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in content strategy, UX writing, SEO, and digital analytics through hands-on experience and potentially specialized training or certifications.
• Leadership Potential: Develop into a lead content strategist, content manager, or digital marketing manager role, overseeing teams or larger strategic initiatives.
• Cross-Functional Mobility: Gain exposure to various aspects of digital marketing, UX design, and business operations, opening doors to related roles within the organization.
• Industry Specialization: Become an expert in healthcare content strategy, a niche with high demand and significant impact.

📝 Enhancement Note: The emphasis on "heart-warming journey," "compassionate, individualized care," and patient goals suggests that aligning content with the company's mission and values will be a key aspect of career growth and success.

🌐 Work Environment

Office Type: The role is based at the Home Office in Birmingham, AL, indicating a corporate office environment. This typically means access to standard office amenities, collaborative workspaces, and a professional atmosphere.

Office Location(s): Birmingham, Alabama. This location is specific, requiring on-site presence.

Workspace Context:

• The workspace is likely designed to foster collaboration, with opportunities for in-person meetings and brainstorming sessions with colleagues from various departments.
• Access to necessary technology, software, and digital tools for content management, analytics, and collaboration will be provided.
• The environment is expected to be professional, with a focus on patient care and organizational mission, promoting a sense of purpose in daily work.

Work Schedule: The standard 40-hour work week is typical for corporate roles. While flexibility may exist, the emphasis on on-site presence suggests adherence to business hours for team coordination and project execution.

📝 Enhancement Note: Being at the Home Office in Birmingham implies a central role in company operations and strategy, offering a good vantage point for understanding the broader business context and influencing digital initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.
• Hiring Manager Interview: A conversation with the hiring manager to delve deeper into experience, responsibilities, and strategic approach to content.
• Portfolio Review & Presentation: A critical step where candidates present their portfolio, showcasing relevant work, discussing their process, and explaining the impact of their content strategies. This may include specific case studies.
• Cross-Functional Interviews: Meetings with key stakeholders from UX, Development, SEO, or other relevant departments to evaluate collaboration skills and technical understanding.
• Final Interview: Potentially with a senior leader to confirm overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in UX content strategy, SEO optimization, and driving measurable results.
• Tell a Story: For each project, clearly articulate the problem, your strategic approach, the specific content solutions you developed, the tools and processes used, and the quantifiable outcomes achieved (e.g., increased engagement, improved conversion rates, better SEO rankings).
• Highlight Process: Be prepared to discuss your content development workflow, how you collaborate with designers and developers, your approach to content audits, and how you incorporate user feedback and analytics.
• Demonstrate Impact: Focus on the "so what" – how did your content work contribute to business goals? Use data and metrics to support your claims.
• Tailor to Encompass Health: Research Encompass Health's mission, values, and current digital presence. Show how your skills and approach align with their brand and patient-centric approach.

Challenge Preparation:

• Expect a potential content-related exercise or case study that requires you to analyze a scenario, propose a content strategy, or write sample content.
• Prepare to discuss your approach to SEO optimization, content accessibility (WCAG 2.0), and using analytics tools to measure success.
• Think about how you would handle content governance and workflow management in a large organization.
• Be ready to articulate your understanding of the healthcare industry's unique content needs and challenges.

📝 Enhancement Note: The emphasis on portfolio and case studies suggests that practical application and demonstrated results are highly valued. Candidates should prepare to speak extensively about their past projects and their strategic thinking process.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with platforms like Sitecore, Joomla, or similar enterprise-level CMS is highly desirable.
• Analytics & Reporting Tools: Proficiency in Google Analytics (GA4), Adobe Analytics, or similar web analytics platforms is essential for monitoring content performance and user behavior.
• SEO Tools: Familiarity with tools like SEMrush, Moz, Ahrefs, or Google Search Console for keyword research, SEO analysis, and content optimization.
• Content Strategy & Planning Tools: Experience with tools for information architecture, wireframing (e.g., Figma, Sketch, Adobe XD), content modeling, and project management (e.g., Asana, Jira, Trello).

Analytics & Reporting:

• Google Analytics (GA4): For tracking website traffic, user engagement, conversion funnels, and content performance metrics.
• SEMrush/Similar SEO Platforms: For keyword research, competitor analysis, site audits, and tracking SEO performance.
• Content Inventory & Audit Tools: May include spreadsheet software or specialized content audit platforms.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms could be beneficial for understanding how digital content integrates with broader marketing and sales processes.
• Integration of content with lead generation forms and nurturing workflows.

📝 Enhancement Note: The specific mention of GA4 and SEMrush indicates the employer's reliance on data-driven decision-making for content optimization and SEO strategy. Proficiency in these tools will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Patient-Centricity: A core value reflected in all content, ensuring it is helpful, empathetic, and supports patient recovery journeys.
• Collaboration: Working effectively across diverse teams to achieve shared goals and deliver integrated digital experiences.
• Excellence: Striving for high-quality content, efficient processes, and measurable results that contribute to the company's mission.
• Innovation: Openness to new ideas and technologies to improve content strategy and user engagement.
• Integrity: Upholding ethical standards in content creation and communication, particularly within the healthcare sector.

Collaboration Style:

• Cross-Functional Integration: Actively partners with UX designers to ensure content supports intuitive interfaces, with developers for implementation, and with SEO specialists for visibility.
• Data-Driven Feedback Loops: Regularly shares content performance data with stakeholders to inform strategy adjustments and demonstrate impact.
• Knowledge Sharing: Contributes to a culture of continuous learning by sharing insights on content trends, user behavior, and best practices.

📝 Enhancement Note: Encompass Health's emphasis on being a "top leader in the rehabilitation industry" and fostering a "heart-warming journey" suggests a culture that values empathy, dedication, and a commitment to patient well-being, which should be reflected in the candidate's approach to content.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Developing content that is both user-friendly and effectively drives business objectives like patient acquisition or information dissemination.
• Navigating Healthcare Regulations: Ensuring all content is compliant with healthcare industry regulations and ethical standards.
• Content Scalability and Management: Effectively managing a large volume of content across various digital platforms while maintaining quality and consistency.
• Measuring Content ROI: Clearly demonstrating the return on investment for content initiatives in a complex healthcare ecosystem.
• Adapting to Evolving Digital Trends: Staying current with changes in SEO, UX, and digital marketing best practices to maintain competitive advantage.

Learning & Development Opportunities:

• Operations Skill Advancement: Gain hands-on experience with advanced analytics, SEO strategies, and CMS platforms, enhancing expertise in digital marketing operations.
• Industry Specialization: Develop deep knowledge of healthcare marketing and content strategy, a valuable and growing field.
• Cross-Departmental Exposure: Work closely with UX, IT, and marketing teams, broadening understanding of digital product development and marketing strategy.
• Professional Certifications: Pursue certifications in SEO, content strategy, or UX writing to further professional development.

📝 Enhancement Note: The challenge of balancing user needs with business goals is a common one in content strategy, requiring strong analytical and strategic thinking skills. Embracing the company's mission will be key to overcoming these challenges effectively.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a content strategy for a new website feature or section, from initial research to launch and post-launch analysis." (Focus on process, user research, collaboration, and metrics.)
• "How do you approach content optimization based on SEO best practices and analytics data? Provide an example." (Showcase your analytical and SEO skills, and ability to translate data into action.)
• "How would you ensure collaboration and alignment with UX designers, developers, and SEO specialists on a digital content project?" (Highlight your cross-functional communication and teamwork skills.)
• "Walk me through a content audit you conducted. What were your key findings, and how did you use those insights to improve content?" (Demonstrate your analytical rigor and problem-solving approach.)
• "How do you ensure content adheres to accessibility guidelines like WCAG 2.0?" (Showcase your commitment to inclusive design.)

Company & Culture Questions:

• "What interests you most about Encompass Health and our mission?" (Demonstrate research and alignment with company values.)
• "How do you see your role contributing to Encompass Health's patient-centric approach?" (Connect your skills to the company's core mission.)
• "Describe your experience working in a large, collaborative environment." (Assess your adaptability and teamwork.)

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of Encompass Health and the role's context. Then, for each selected portfolio piece, present the challenge, your strategic solution (including content examples), the process followed, the tools used, and the measurable results.
• Metrics: Quantify the impact of your work whenever possible. Use clear, concise language to explain how your content efforts improved user experience, engagement, or business outcomes.
• Process Focus: Emphasize your thought process, decision-making, and how you collaborated with others. This is as important as the final output.
• Engagement: Be prepared for questions throughout your presentation. Make it a conversation rather than a monologue.

📝 Enhancement Note: Prepare specific examples for each question, linking your past experiences directly to the requirements of this UX Content Strategist role at Encompass Health. Demonstrating how you've solved similar problems in the past will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Encompass Health Taleo career portal.
• Tailor Your Resume: Customize your resume to highlight keywords and responsibilities mentioned in this job description, such as "UX Content Strategy," "SEO Optimization," "Content Management Systems," "Analytics Tools (GA4, SEMrush)," and "Cross-Functional Collaboration." Quantify your achievements with specific metrics.
• Prepare Your Portfolio: Select your most impactful projects that showcase your strategic content planning, UX writing, SEO implementation, and content optimization skills. Ensure your portfolio includes case studies with clear problem statements, your process, and measurable results.
• Research Encompass Health: Familiarize yourself with Encompass Health's mission, values, services, and current digital presence. Understand their patient-centric approach and how content plays a role in their GTM strategy.
• Practice Your Pitch: Rehearse your portfolio presentation, focusing on clearly articulating your strategic thinking, process, and the business impact of your work. Be ready to discuss how you would approach content challenges specific to the healthcare industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.