UX Content Designer

📍 Job Overview

Job Title: UX Content Designer Company: Asda Location: George House, Leeds, England, United Kingdom (with potential travel to Monmouth, Wales) Job Type: Full-time Category: Digital Content & User Experience Operations Date Posted: 21 August 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid (Minimum 3 days per week in office)

🚀 Role Summary

• Drive the creation of user-centric digital experiences for George.com, focusing on clarity, usability, and customer engagement through strategic content design.
• Develop and implement effective content strategies for microcopy, user communications, and digital service interfaces, ensuring a seamless customer journey.
• Collaborate horizontally across ecommerce, product, and technology teams to champion best practices in content design and process efficiency.
• Utilize user research and testing methodologies to identify opportunities for content improvement and customer experience enhancement.
• Act as a key contributor in refining digital service offerings by translating complex briefs into simple, actionable content solutions.

📝 Enhancement Note: While the title is "UX Content Designer," the description explicitly states "this is not a UX/UI Designer position." This distinction is crucial for candidates to understand; the focus is on the written content that supports the user experience, rather than the visual design or interactive elements of the interface. The role requires a strong blend of writing, strategic thinking, and an understanding of user behavior within digital platforms.

📈 Primary Responsibilities

• Craft clear, concise, and user-friendly microcopy and customer-facing communications for George.com digital services and internal platforms.
• Design intuitive user experiences by creating content that is served at the right time and in the right way to enhance customer understanding and satisfaction.
• Leverage UX architecture testing methodologies, such as A/B testing and usability studies, to identify friction points and opportunities for content optimization.
• Translate complex business and user requirements into simple and easily understandable content solutions, often visualized through sketches, wireframes, and prototypes.
• Work collaboratively and horizontally across multiple departments, including ecommerce, product management, and technology, to ensure consistent and high-quality content delivery.
• Proactively identify and implement process improvements and efficiencies for both colleagues and customers, promoting a culture of continuous enhancement.
• Champion and promote best practices in UX content design to ensure consistency, improve efficiency, and elevate the overall user experience.
• Influence decisions regarding new content development, always prioritizing customer sentiment and user needs.

📝 Enhancement Note: The emphasis on "working horizontally across multiple teams" and "seeking to improve processes and ways of working" indicates a strong need for collaboration and a proactive approach to process optimization, which are core tenets of operations roles. The responsibility to "promote best practices" suggests a role that not only executes but also helps to standardize and elevate content operations.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a background in English, Communications, Journalism, Marketing, Human-Computer Interaction, or a related field is highly beneficial.
• Formal training or certifications in UX writing, content strategy, or digital content creation are advantageous.

Experience:

• Proven experience in a UX Content Design, UX Architecture, Content Writer, or similar role, demonstrating a strong understanding of user-centered design principles.
• Hands-on experience with UX design and prototyping tools such as Figma, Sketch, or InVision.
• Demonstrated copywriting skills and a portfolio showcasing impactful written content for digital platforms.
• Experience working within an agile development environment and collaborating with cross-functional teams (product, design, engineering).
• Experience in project scoping, planning, and executing various testing and research methodologies.

Required Skills:

• UX Content Strategy: Ability to develop and execute content strategies that align with user needs and business objectives for digital platforms.
• Copywriting & Microcopy: Exceptional writing, editing, and proofreading skills, with a focus on crafting clear, concise, and engaging microcopy and user interface text.
• Figma/Sketch/InVision Proficiency: Demonstrated experience using industry-standard design and prototyping tools for content visualization and collaboration.
• Communication & Stakeholder Management: Strong verbal and written communication skills, with the ability to effectively communicate design rationale and collaborate with diverse stakeholders.
• User Research & Testing: Experience with user research methodologies, usability testing, and data analysis to inform content decisions and drive improvements.
• Process Improvement: A proactive mindset towards identifying and implementing process efficiencies and best practices in content creation and delivery.

Preferred Skills:

• Information Architecture: Understanding of information architecture principles and how content fits within a digital product's structure.
• SEO Best Practices: Familiarity with SEO principles and how to optimize content for search engines without compromising user experience.
• Content Management Systems (CMS): Experience working with CMS platforms for content deployment and management.
• Accessibility Standards: Knowledge of web accessibility guidelines (e.g., WCAG) and their application to content design.

📝 Enhancement Note: The requirement for experience in "Figma/Sketch/InVision" and the mention of "sketches, wireframes and prototypes" indicate that this role involves more than just writing; it requires the ability to visualize and communicate content within a design context, bridging the gap between pure writing and UX design execution. The emphasis on "project scoping and planning, as well as hands-on execution of testing/research methodologies" highlights a need for organized, data-driven execution, which aligns with operational excellence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Writing Samples: Demonstrations of clear, concise, and user-focused microcopy, error messages, button labels, and other UI text.
• Content Strategy Examples: Case studies or examples of how you've developed and implemented content strategies for digital products or services.
• Process Improvement Initiatives: Documentation or case studies illustrating how you have identified and improved content-related processes, leading to measurable efficiencies or enhanced user experiences.
• User Research & Testing Outputs: Examples of how you've used testing methodologies (e.g., A/B tests, usability studies) to inform content decisions and demonstrate impact.
• Cross-functional Collaboration Evidence: Examples of projects where you've successfully collaborated with Product Managers, UX Designers, Developers, and other stakeholders on content initiatives.

Process Documentation:

• Showcase your ability to document content design processes, including user flows, content hierarchies, and style guide contributions.
• Provide examples of how you have mapped out content workflows, from ideation and creation to review, approval, and deployment.
• Demonstrate experience in creating and maintaining content inventories, audits, or style guides to ensure consistency and quality.

📝 Enhancement Note: Given the emphasis on process improvement and collaboration, a portfolio that clearly articulates the candidate's approach to problem-solving, process optimization, and stakeholder engagement will be highly valued. The ability to demonstrate impact through quantifiable results (e.g., improved conversion rates, reduced support queries) will be a significant differentiator.

💵 Compensation & Benefits

Salary Range:

• Competitive salary plus benefits.
• 📝 Enhancement Note: Based on industry benchmarks for Mid-Level UX Content Designers in the UK, particularly in major cities like Leeds, a competitive salary range would typically fall between £40,000 and £60,000 per annum. This estimate considers the required skills, experience level, and the hybrid work model, as well as the significant benefits package offered. Exact compensation will depend on the candidate's specific experience and qualifications.

Benefits:

• Discretionary company bonus.
• Company pension with up to 7% matched contributions.
• 15% colleague discount on Asda and George.com purchases (in-store and online).
• Comprehensive wellbeing services, including Wagestream, 24/7 virtual GP, counselling, health and dental cash plans, and a 24/7 employee assistance helpline.
• Discounts across a range of services and activities, such as airport parking, enhanced services, theme parks, and cinemas.
• Access to Asda Allies Inclusion Networks to foster a diverse and inclusive work environment.
• Excellent parental leave policies, including maternity, adoption, paternity, shared parental, and neonatal care leave, plus support for fertility treatments.

Working Hours: 37.5 hours per week.

📝 Enhancement Note: The benefits package is extensive, covering financial, health, lifestyle, and family well-being, which is attractive for professionals seeking a stable and supportive employer. The discount is a tangible perk for a retail-focused company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Grocery and General Merchandise) Company Size: Large (Asda is a major UK retailer, employing over 100,000 people). Founded: 1949 by Arthur Asda. Asda has a long history of serving customers and evolving its offerings, including a significant digital presence through George.com.

Team Structure:

• The UX Content Designer will likely be part of a Digital or Ecommerce team, working closely with UX/UI Designers, Product Managers, Developers, and Marketing specialists.
• Collaboration is expected to be horizontal, meaning the role will engage with various project teams and stakeholders across the business, rather than being siloed within a single department.
• The role emphasizes working with "ecommerce, product and technology functions," indicating a central position within digital product development.

Methodology:

• The role requires a data-driven approach, utilizing "various testing methodologies" and customer sentiment to inform content decisions and drive improvements.
• Process improvement and efficiency are key operational principles, with an expectation to "seek to improve processes and ways of working" and "promote best practices."
• Collaboration and cross-functional alignment are fundamental to achieving integrated and effective digital experiences.

Company Website: https://www.asda.com/

📝 Enhancement Note: Asda's culture likely emphasizes customer focus, value, and efficiency, reflecting its position in the competitive retail market. The digital transformation efforts, particularly for George.com, suggest a forward-thinking approach to technology and customer experience, where UX Content Design plays a vital role.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Digital Content Specialist. This role is focused on execution and improvement within the digital content domain, with opportunities to influence strategy and process. Reporting Structure: The UX Content Designer will likely report to a Head of Digital, Head of UX, or a Product Management lead within the ecommerce or digital transformation division. Collaboration will be with peers and stakeholders across various departments. Operations Impact: This role directly impacts the customer experience on George.com, influencing conversion rates, customer satisfaction, and brand perception through clear and effective communication. By improving processes and content efficiency, the role contributes to operational streamlining and cost savings.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas of UX content, such as conversational design, accessibility in content, or content strategy for personalization.
• Leadership: Transition into a Senior UX Content Designer role, leading content initiatives, mentoring junior team members, or managing specific product areas.
• Cross-functional Movement: Move into related roles such as Content Strategist, UX Researcher, Product Manager, or Digital Marketing Specialist.
• Process Ownership: Take ownership of content operations processes, developing and implementing new standards and workflows for the digital team.

📝 Enhancement Note: The emphasis on process improvement and collaboration suggests that candidates who demonstrate initiative and a strategic mindset in optimizing workflows are likely to be recognized for growth. The company's large size also implies potential for internal mobility and diverse career paths within the broader organization.

🌐 Work Environment

Office Type: Hybrid work model, requiring a minimum of 3 days per week in one of Asda's Home Offices. George House is a key location, likely housing significant teams across various functions. Office Location(s): George House (Leeds, West Yorkshire) and potentially Asda House (also in Leeds). The mention of "George House" as the primary location implies this is a central hub for digital and creative functions.

Workspace Context:

• The environment is described as requiring collaboration, suggesting an open-plan or team-oriented office space designed to facilitate interaction between cross-functional teams.
• Access to necessary design and prototyping tools will be provided, supporting the hands-on nature of the role.
• The hybrid model allows for flexibility, balancing focused individual work with collaborative team sessions and in-person stakeholder engagement.

Work Schedule: Standard full-time hours (37.5 per week), with the flexibility offered by the hybrid model.

📝 Enhancement Note: The expectation of 3 days in the office highlights a commitment to collaborative work and team cohesion, which is common in operations-focused roles where real-time problem-solving and brainstorming are crucial. Candidates should be prepared to articulate how they best contribute in both remote and in-office settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves an HR or recruitment team to assess basic qualifications and cultural fit.
• Hiring Manager Interview: Focuses on experience, skills, and alignment with the role's responsibilities, potentially including behavioral questions.
• Portfolio Review & Presentation: Candidates will be expected to present their portfolio, highlighting relevant UX content projects, process improvements, and research methodologies. This is a critical stage to demonstrate practical application of skills.
• Team/Stakeholder Interviews: Interviews with potential colleagues or stakeholders from product, design, or technology teams to assess collaboration skills and technical understanding.
• Final Interview/Offer: Potentially a discussion with senior leadership or a final confirmation of fit.

Portfolio Review Tips:

• Structure: Organize your portfolio by project, clearly outlining the problem, your role, the process you followed (including research and testing), the solutions you designed (with content examples), and the outcomes or impact achieved.
• Content Focus: Emphasize your UX writing skills, microcopy examples, and strategic thinking behind content decisions. Showcase how you translated complex briefs into simple solutions.
• Process Documentation: Clearly articulate your approach to process improvement, collaboration, and stakeholder management. Use case studies to illustrate how you've driven efficiency or better outcomes.
• Metrics & Impact: Wherever possible, quantify the impact of your work. For example, "Reduced customer support queries by X% through clearer error messaging" or "Improved conversion rate by Y% on key landing pages with optimized copy."
• Presentation: Be prepared to walk through your projects, explain your rationale, and answer questions about your process and decision-making. Practice your presentation to ensure clarity and conciseness.

Challenge Preparation:

• Expect a potential practical exercise or case study during the interview process. This might involve reviewing a piece of existing George.com content and suggesting improvements, or creating content for a specific user journey based on a brief.
• Focus on demonstrating your ability to think critically, apply UX principles, and articulate your solutions clearly and concisely.

📝 Enhancement Note: The portfolio review is paramount for this role. Candidates should curate their best work, specifically highlighting projects that demonstrate their ability to communicate complex ideas simply, improve processes, and collaborate effectively. Demonstrating an understanding of Asda's brand voice and customer base would also be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design & Prototyping: Figma, Sketch, InVision (experience with at least one is essential).
• Content Management Systems (CMS): Familiarity with platforms used for publishing web content would be beneficial.
• Collaboration Tools: Microsoft Teams, Slack, Jira, Confluence (or similar for project management and team communication).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms for understanding user behavior and content performance.
• User Testing Platforms: Tools like UserTesting.com, Lookback, or Maze for remote usability testing and feedback gathering.
• Data Visualization: Tools like Tableau or Power BI might be used by related teams; understanding how to interpret data presented in dashboards is useful.

CRM & Automation:

• While not a direct CRM role, understanding how content integrates with customer journeys managed by CRM systems (e.g., Salesforce, HubSpot) can be advantageous.

📝 Enhancement Note: Proficiency in the specified design and prototyping tools is a hard requirement. An understanding of how content performance is measured through analytics and how content fits into broader customer relationship management strategies will enhance a candidate's profile.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A commitment to understanding and serving customer needs, ensuring content is always user-centric.
• Efficiency & Improvement: A drive to streamline processes, eliminate waste, and continuously enhance digital services and internal workflows.
• Collaboration: A belief in the power of teamwork and cross-functional partnership to achieve shared goals.
• Clarity & Simplicity: An adherence to clear communication and straightforward solutions in all aspects of work.
• Data-Driven Decision Making: Utilizing insights from user research and analytics to guide content strategy and design.

Collaboration Style:

• The role requires a proactive and collaborative approach, working horizontally across teams. This means actively engaging with stakeholders, sharing design rationale, and seeking input from diverse perspectives.
• A culture of constructive feedback and continuous learning is implied, with an expectation to "seek to improve processes" and "promote best practices."

📝 Enhancement Note: Candidates who can demonstrate experience working in a collaborative, cross-functional environment and who can articulate their contributions to process improvements will align well with Asda's likely operational culture. A proactive, "can-do" attitude is essential.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Stakeholders: Effectively managing the needs and expectations of various departments (ecommerce, product, technology) and ensuring content aligns with diverse objectives.
• Maintaining Brand Voice Consistency: Ensuring a consistent and on-brand voice across all digital touchpoints for George.com, while also adapting to specific user needs.
• Translating Complex Information: Simplifying intricate product features, policies, or technical information into easily digestible content for a broad customer base.
• Measuring Content Impact: Quantifying the success of UX content initiatives and demonstrating ROI to stakeholders.
• Hybrid Work Integration: Effectively collaborating and maintaining productivity within a hybrid work model, ensuring seamless communication and project flow.

Learning & Development Opportunities:

• Advanced UX Content Skills: Opportunities to deepen expertise in areas like accessibility, content strategy for personalization, or conversational design.
• Cross-functional Exposure: Gain a deeper understanding of ecommerce, product development, and technology processes by working closely with these teams.
• Process Optimization: Develop skills in process mapping, analysis, and implementation of workflow improvements.
• Industry Trends: Stay abreast of the latest trends in UX design, content strategy, and digital customer experience.

📝 Enhancement Note: The "seek to improve processes and ways of working" directive indicates that this role offers significant opportunity for individuals who are passionate about operational efficiency and process refinement within a digital context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex product feature or policy into user-friendly content. What was your process, and what was the outcome?"
• "How do you approach collaborating with product managers and engineers to ensure content is integrated effectively into the user experience?"
• "Walk me through a project where you used user research or testing to inform your content decisions. What did you learn, and how did it impact your work?"
• "How do you ensure a consistent brand voice and tone across different digital touchpoints for a large retail brand like Asda?"
• "What are your methods for identifying and implementing process improvements within a content team or a cross-functional digital team?"
• "How do you prioritize content tasks when working on multiple projects with competing deadlines?"

Company & Culture Questions:

• "What do you know about Asda's digital strategy, particularly for George.com?"
• "How do you see your role contributing to Asda's overall customer experience goals?"
• "Describe your ideal team environment and how you contribute to a positive and productive culture."
• "How do you stay updated on best practices in UX content design and digital product development?"

Portfolio Presentation Strategy:

• Narrative Arc: For each project, tell a story. Start with the problem or opportunity, describe your specific contribution and process, showcase the final content, and conclude with the results and key learnings.
• Highlight Process & Impact: Clearly articulate your thought process, the tools and methodologies you used, and any improvements you made to processes. Quantify the impact wherever possible.
• Showcase Collaboration: Include examples of how you worked with other teams and stakeholders, demonstrating your communication and influencing skills.
• Conciseness: Be mindful of time. Prepare a concise overview of each project and be ready to dive deeper into specific aspects based on interviewer interest.

📝 Enhancement Note: Interviewers will be looking for candidates who not only possess strong writing and UX skills but also demonstrate a proactive, collaborative, and process-oriented mindset. Emphasizing your ability to drive efficiency and improve workflows will be key.

📌 Application Steps

To apply for this operations-adjacent position:

• Submit your application through the provided Workday link.
• Tailor your resume: Highlight experience in UX Content Design, copywriting, user research, and process improvement. Use keywords from the job description such as "microcopy," "user-centric," "collaboration," and "process efficiencies."
• Prepare your portfolio: Curate a selection of your best UX writing samples, case studies demonstrating process improvements, and examples of user research or testing. Ensure it's easily accessible (e.g., a personal website or PDF).
• Research Asda: Understand Asda's brand, target audience, and recent digital initiatives. Consider how your skills can specifically benefit George.com.
• Practice your presentation: Be ready to walk through your portfolio, explain your design rationale, and discuss your process for improving workflows and collaborating with teams.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.