UX & UI Designer

📍 Job Overview

Job Title: UX & UI Designer

Company: Freshly Cosmetics

Location: Reus, Catalonia, Spain

Job Type: Full-time

Category: UX/UI Design & E-commerce Operations

Date Posted: April 29, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and optimize digital interfaces for a leading direct-to-consumer (DTC) e-commerce brand, with a strong emphasis on conversion rate optimization (CRO) and user experience (UX).

• Maintain and evolve a comprehensive Design System within Figma, ensuring scalability, reusability, and brand consistency across all digital touchpoints.

• Develop and iterate on landing pages for user acquisition campaigns, incorporating A/B testing variants to improve performance across multiple markets.

• Collaborate closely with product, e-commerce, development, and branding teams to ensure seamless integration of design principles with business objectives and technical implementation.

• Leverage data analytics and AI tools to inform design decisions, validate hypotheses, and continuously enhance the digital customer journey.

📝 Enhancement Note: This role is positioned within the broader context of e-commerce operations and GTM strategy, requiring a designer who understands the direct impact of their work on key business metrics like conversion rates and customer acquisition costs. The emphasis on "results" and "conversion" indicates a need for a data-informed design approach, rather than purely aesthetic considerations.

📈 Primary Responsibilities

• Design intuitive and visually appealing web interfaces that align with brand guidelines, enhance usability, and drive desired user actions.

• Develop and manage a robust Design System in Figma, including creating and maintaining scalable components, variants, and style guides for consistent application.

• Create high-converting landing pages for paid media campaigns, developing variations for A/B testing and localization to suit target markets (ES, IT, PT).

• Actively contribute to the Conversion Rate Optimization (CRO) roadmap by designing and proposing variations for A/B tests in collaboration with the product team.

• Prepare and optimize digital assets (banners, landing pages, modules) for implementation on e-commerce platforms (Prestashop) and external landing page builders, ensuring cross-device and cross-browser compatibility.

• Facilitate technical handoffs to the development team by providing clear design specifications, assets, and documentation.

• Integrate AI tools into the design workflow to accelerate ideation, content generation, and exploration of design solutions.

• Analyze user behavior data from tools like GA4, heatmaps, and session recordings to identify areas for improvement and inform design iterations.

• Work cross-functionally with product management, marketing, and engineering to ensure design solutions meet business goals and technical feasibility.

📝 Enhancement Note: The explicit mention of "Prestashop" and "landing pages de adquisición alineadas con la estrategia de paid media" suggests a need for practical, implementation-focused design skills relevant to e-commerce platforms and digital marketing efforts. The requirement to prepare designs for "herramientas de personalización como Dynamic Yield" highlights a sophisticated approach to user experience that goes beyond static design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in UX/UI design, with a significant focus on e-commerce and conversion-oriented digital products.

Required Skills:

• Advanced proficiency in Figma, including mastery of auto layout, components, variants, and design system architecture.

• Proven experience in designing and maintaining Design Systems to ensure brand consistency and efficient workflow.

• Strong understanding of UX principles, user-centered design methodologies, and usability best practices.

• Intermediate knowledge of HTML and CSS, sufficient to understand implementation constraints and collaborate effectively with developers.

• Experience in designing landing pages that are optimized for conversion and align with paid media strategies.

• Familiarity with AI tools (e.g., Claude, ChatGPT, image generation) for design acceleration and exploration.

Preferred Skills:

• Prior experience in a Direct-to-Consumer (DTC) e-commerce environment, particularly within the cosmetics, supplement, health, or wellness sectors.

• Familiarity with web analytics platforms such as Google Analytics 4 (GA4).

• Experience analyzing user behavior data from heatmaps and session recording tools.

• Hands-on experience with A/B testing tools (e.g., VWO, Optimizely) and personalization platforms (e.g., Dynamic Yield).

• Understanding of e-commerce platform specifics, such as Prestashop, and their design implications.

📝 Enhancement Note: The experience level is inferred from the "2-5 years" AI-generated data. The emphasis on "foco en ecommerce, orientado a conversión y resultados" and "experiencia en diseño UX/UI con foco en ecommerce" strongly suggests that candidates with a demonstrable track record in improving e-commerce metrics will be highly favored.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 e-commerce-focused projects demonstrating end-to-end UX/UI design process, from research and wireframing to high-fidelity mockups and prototypes.

• Clearly articulate your role and contributions within each project, highlighting specific design challenges and solutions.

• Include examples of landing pages designed for acquisition campaigns and demonstrate how they were optimized for conversion.

• Present a component or two from a Design System you have worked on, explaining its structure, benefits, and how it ensures consistency.

Process Documentation:

• Detail your process for conducting user research and translating insights into design solutions.

• Explain your methodology for building and maintaining Design Systems, including component creation, documentation, and version control.

• Illustrate your approach to designing for A/B testing and conversion rate optimization, including hypothesis generation and variant design.

• Describe your collaboration process with developers and product managers, including technical handoff procedures.

• Showcase how you integrate AI tools into your design workflow to enhance efficiency and creativity.

📝 Enhancement Note: For a UX/UI role with a strong CRO focus, the portfolio must clearly demonstrate impact on business metrics. Candidates should be prepared to walk through their design process and quantify the results of their design interventions, showing a clear understanding of how design contributes to revenue and customer acquisition goals.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level UX/UI Designer in Reus, Catalonia, Spain, with 2-5 years of experience and specialized e-commerce/CRO skills, an estimated annual salary range of €30,000 - €45,000 is expected. This range accounts for the cost of living in the region and the specific technical and operational demands of this role.

Benefits:

• Permanent contract (Contrato indefinido).

• Full-time position (Jornada completa).

• Hybrid work model: 3 days in the office (Freshly Park, Reus) and 2 days optional remote work per week.

• Flexible working hours.

• Free private medical insurance for the team, with discounts for family members.

• Resources, tools, and facilities provided for optimal work performance.

Working Hours: 40 hours per week, with flexibility in daily scheduling.

📝 Enhancement Note: The salary estimate is based on research of average UX/UI designer salaries in Spain, adjusted for the Reus region and considering the specialized skill set (e-commerce, CRO, Figma, AI integration). The listed benefits are directly extracted from the job description, emphasizing elements attractive to operations-minded professionals such as flexibility and health coverage.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cosmetics & Personal Care (Direct-to-Consumer E-commerce). Freshly Cosmetics operates in a competitive and rapidly evolving digital retail space, emphasizing innovation in natural ingredients and customer experience.

Company Size: The LinkedIn profile suggests a company size of 51-200 employees, indicating a dynamic and growing organization where individual contributions have a significant impact.

Founded: Founded in 2015, Freshly Cosmetics has quickly established itself as a prominent player in the natural cosmetics market, known for its digital-first approach and commitment to sustainability.

Team Structure:

• The UX/UI Designer will likely be part of the Product or Marketing/E-commerce team, working closely with product managers, developers, and marketing specialists.

• The reporting structure is expected to be a flat hierarchy, common in fast-growing tech-focused companies, allowing for direct collaboration with decision-makers.

Methodology:

• Data-driven decision-making is core, with a focus on analyzing user behavior, A/B testing results, and conversion metrics to guide design and product development.

• Agile methodologies are likely employed, emphasizing iterative design, rapid prototyping, and continuous improvement cycles.

• A strong emphasis on experimentation and learning from both successes and failures is encouraged, aligning with the company's values of "Be Bold" and "Be Excellent."

Company Website: https://www.freshlycosmetics.com

📝 Enhancement Note: The company's values ("Be Accountable, Be Bold, Be Humble, Be Excellent") are crucial for understanding the expected work ethic and approach to problem-solving. For an operations-focused role, "Be Accountable" and "Be Excellent" are particularly relevant, suggesting a need for ownership and a commitment to high-quality, results-driven work.

📈 Career & Growth Analysis

Operations Career Level: This role is considered a Mid-Level position, suitable for professionals with 2-5 years of experience. It involves significant autonomy in design execution and contributes directly to core business objectives, particularly in e-commerce conversion and customer acquisition.

Reporting Structure: The designer will likely report to a Design Lead, Head of Product, or Marketing Manager, with regular interaction with C-suite executives given the company's values and growth stage.

Operations Impact: This role has a direct and measurable impact on Freshly Cosmetics' revenue by enhancing the online customer journey, optimizing conversion rates on web interfaces and landing pages, and contributing to successful customer acquisition campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX/UI, Conversion Rate Optimization (CRO), and Design Systems, potentially becoming a subject matter expert.

• Leadership: Progress to Senior UX/UI Designer or Design Lead roles, managing projects and potentially mentoring junior designers.

• Cross-functional Development: Gain exposure to product management, marketing strategy, and data analytics, broadening professional skill sets within the GTM ecosystem.

• Learning & Development: Access to industry conferences, workshops, and online courses to stay abreast of the latest design trends, tools, and e-commerce best practices.

📝 Enhancement Note: The "2-5 years" experience level indicates a role that is beyond entry-level but still offers significant room for professional development. Growth opportunities are tied to specialization in e-commerce operations and direct impact on business metrics, aligning with the career trajectory of operations professionals.

🌐 Work Environment

Office Type: The role is based at "Freshly Park," the company's offices in Reus. This suggests a dedicated workspace designed to foster collaboration and productivity.

Office Location(s): Carrer de Nicaragua, 34, 43204 Reus, Catalonia, Spain. The office is described as equipped with facilities to support excellent work.

Workspace Context:

• The environment is described as "cercano y retador" (close-knit and challenging), suggesting a supportive yet performance-driven culture.

• A hybrid model (3 days in-office, 2 days remote) promotes a balance between in-person collaboration and individual focus.

• Access to necessary tools and resources is guaranteed, enabling designers to execute their work effectively.

• The office setting is conducive to spontaneous collaboration and team interaction, crucial for design sprints and brainstorming sessions.

Work Schedule: Flexible working hours are offered, allowing individuals to manage their schedules around core business needs and personal commitments, which is beneficial for deep work sessions and managing project deadlines.

📝 Enhancement Note: The hybrid model and flexible hours are key aspects for operations professionals seeking work-life balance. The emphasis on a "challenging" environment indicates that the role will involve tackling complex problems and driving tangible results, typical of operations-oriented positions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess suitability for the role, focusing on relevant e-commerce and CRO experience.

• Technical Interview: Discussion of your UX/UI design process, Figma proficiency, Design System experience, and understanding of HTML/CSS. Expect questions about your approach to conversion optimization and user research.

• Case Study Presentation: You may be asked to present a portfolio piece or a specific design challenge, detailing your problem-solving methodology, design decisions, and the impact of your work. This is where you'll demonstrate your operations mindset.

• Team/Cultural Fit Interview: A conversation with potential team members or hiring managers to assess alignment with Freshly Cosmetics' values (Be Accountable, Be Bold, Be Humble, Be Excellent) and collaboration style.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the problem, your solution, and the measurable results (e.g., % increase in conversion, reduction in bounce rate, task completion time).

• Showcase Process: Detail your design thinking process, including research, ideation, wireframing, prototyping, testing, and iteration.

• Highlight Collaboration: Provide examples of how you've worked with developers, product managers, and marketing teams, emphasizing communication and handoff strategies.

• Design System Focus: Include a section on your experience with Design Systems, showcasing components and explaining how they drive efficiency and consistency.

• CRO Expertise: Ensure your portfolio clearly demonstrates your ability to design for conversion, with examples of A/B tests or landing pages that achieved specific goals.

Challenge Preparation:

• Be ready to discuss how you approach designing for A/B testing and what metrics you prioritize for success.

• Prepare to explain how you would troubleshoot a drop in conversion rate on a key e-commerce page.

• Practice articulating your design decisions using data and user insights.

• Familiarize yourself with Freshly Cosmetics' current website and identify potential areas for UX/UI improvement from a conversion perspective.

📝 Enhancement Note: The interview process emphasizes practical application and measurable results, reflecting the operational nature of the role. Candidates should prepare to "show, not just tell," using their portfolio to demonstrate their ability to drive business outcomes through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and Design System management. Advanced proficiency is expected, covering auto layout, components, variants, and collaborative features.

• AI Tools: Usage of AI for design acceleration (e.g., Claude, ChatGPT for text generation, AI image tools for asset exploration).

Analytics & Reporting:

• Google Analytics 4 (GA4): For understanding user behavior, traffic sources, and conversion tracking.

• Heatmaps & Session Recording Tools: (e.g., Hotjar, FullStory, or similar) for visualizing user interactions and identifying usability issues.

CRM & Automation:

• E-commerce Platform: Prestashop is mentioned as the underlying platform, requiring an understanding of its design constraints and capabilities.

• Personalization & Testing Tools: Dynamic Yield, VWO, Optimizely (or similar) for A/B testing and implementing personalized user experiences.

📝 Enhancement Note: The technology stack highlights a blend of design tools, analytics platforms, and e-commerce-specific technologies. Proficiency in Figma and an understanding of how to leverage data and personalization tools are critical for success in this role, mirroring the requirements of many operations-focused positions.

👥 Team Culture & Values

Operations Values:

• Be Accountable: Taking ownership of design outcomes, understanding their impact on business metrics, and proactively addressing challenges.

• Be Bold: Willingness to experiment with new design approaches, propose innovative solutions, and challenge the status quo to drive improvements.

• Be Humble: Openness to feedback, collaboration, and learning from both successes and failures, fostering a supportive team environment.

• Be Excellent: A commitment to high-quality design, meticulous attention to detail, and a drive for continuous improvement in user experience and conversion rates.

Collaboration Style:

• Cross-functional Integration: Actively partnering with product, marketing, and development teams to ensure design solutions are aligned with business goals and technically feasible.

• Data-Informed Dialogue: Engaging in discussions backed by data and user insights to justify design decisions and drive consensus.

• Iterative Feedback Loops: Participating in regular design reviews and providing constructive feedback to foster a culture of continuous improvement.

• Agile and Proactive: Working within an agile framework, adapting to changing priorities, and proactively identifying opportunities for design intervention.

📝 Enhancement Note: The company's values are directly applicable to an operations role, emphasizing ownership, data-driven decision-making, and a commitment to excellence. Understanding and embodying these values will be key to succeeding within the Freshly Cosmetics team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Conversion: Effectively merging visually appealing design with the rigorous demands of conversion rate optimization and user acquisition goals.

• Design System Evolution: Continuously updating and expanding the Design System to accommodate new features and evolving brand needs while maintaining scalability.

• Cross-Market Adaptation: Designing adaptable interfaces that resonate with diverse user bases across different geographical markets (ES, IT, PT).

• Technical Constraints: Navigating the limitations and specificities of e-commerce platforms like Prestashop and external implementation tools.

Learning & Development Opportunities:

• CRO Mastery: Deepen expertise in A/B testing methodologies, experimentation design, and conversion analysis through practical application.

• Advanced Figma Skills: Become an expert in Figma's advanced features and workflows, potentially contributing to best practices for the wider team.

• AI in Design: Explore and integrate cutting-edge AI tools to enhance design productivity and creative exploration.

• E-commerce Strategy: Gain a comprehensive understanding of DTC e-commerce operations, from paid media to personalization strategies.

📝 Enhancement Note: The challenges presented are typical of roles that bridge creative execution with operational performance. Growth opportunities are structured around deepening expertise in core areas and expanding knowledge into related e-commerce operational functions.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page to maximize conversions for a specific paid media campaign, considering A/B testing?"

• "Describe your process for creating or maintaining a Design System. What are the key components and how do you ensure its adoption?"

• "Walk us through a project where you used data (e.g., analytics, user feedback, A/B test results) to significantly improve the UX/UI of an e-commerce product."

Company & Culture Questions:

• "How do Freshly Cosmetics' values (Be Accountable, Be Bold, Be Humble, Be Excellent) align with your personal work philosophy and previous experiences?"

• "Describe a time you had to collaborate closely with developers or product managers on a challenging project. How did you ensure successful outcomes?"

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight e-commerce projects first, clearly stating the business objective, your role, the design process, and quantifiable results.

• Quantify Everything: For each case study, provide specific metrics that demonstrate the impact of your design decisions on conversion rates, user engagement, or other relevant KPIs.

• Explain Your "Why": Be prepared to articulate the rationale behind your design choices, linking them back to user needs, business goals, and data insights.

• Demonstrate Tool Proficiency: Be ready to show examples of your Figma work, including complex components, auto layout usage, and prototyping capabilities.

• AI Integration Examples: If applicable, showcase how you've leveraged AI tools to enhance your design process or outcomes.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative design skills and a strong operational mindset, emphasizing data-driven decision-making and a clear understanding of e-commerce business objectives.

📌 Application Steps

To apply for this operations-focused UX & UI Designer position:

• Submit your application through the provided link on the Freshly Cosmetics careers page.

• Curate Your Portfolio: Select 2-3 of your strongest e-commerce UX/UI projects that clearly demonstrate your ability to drive conversion and improve user experience. Ensure each project includes a clear problem statement, your process, your specific contributions, and quantifiable results.

• Optimize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "UX/UI Design," "Figma," "Design Systems," "Conversion Rate Optimization (CRO)," "E-commerce," and "A/B Testing." Emphasize achievements rather than just duties.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on storytelling that connects design decisions to business outcomes. Be ready to discuss your process, your use of tools like Figma and AI, and your understanding of e-commerce operations.

• Research Freshly Cosmetics: Familiarize yourself with their brand, values, current website, and target markets. Identify potential areas where your UX/UI expertise could enhance their customer journey and conversion strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.