UX & Design Strategist

📍 Job Overview

Job Title: UX & Design Strategist

Company: Tribal Worldwide Spain

Location: Madrid, Spain

Job Type: Full-Time

Category: UX & Design Strategy / Product Design

Date Posted: April 21, 2026

Experience Level: 4+ Years (Mid-Senior Level)

Remote Status: Hybrid (1 day/week in office)

🚀 Role Summary

• Strategic UX Definition: Focus on defining product strategy and user experience direction before diving into visual design, leveraging deep user understanding and data.

• Problem & Opportunity Identification: Skill in precisely defining user problems and identifying real opportunities through research and data analysis to inform product roadmaps.

• Experience Framework Development: Ability to build foundational experience frameworks such as customer journeys, opportunity maps, and guiding principles to steer design and product teams.

• Cross-Functional Alignment: Act as a bridge between Product, Business, and Technology teams to establish and maintain a shared vision for the user experience.

• Proactive Initiative: Drive product discovery, propose solutions, structure initiatives, and advocate for decisions in dynamic, often undefined environments.

📝 Enhancement Note: This role is positioned as a strategic design thinker rather than a purely visual or UI designer. The emphasis on "understanding before designing" and "defining what to build and why" indicates a strong focus on product discovery, user research, and strategic planning within the UX discipline. The requirement for initiative and proactive decision-making suggests a mid-to-senior level role where autonomy is expected.

📈 Primary Responsibilities

• Conduct User Research: Design and execute both qualitative and quantitative research methodologies (e.g., user interviews, shadowing, usability testing, data analysis, benchmarking) to gain deep user insights.

• Synthesize Research Findings: Analyze complex research data to extract clear, actionable insights and user needs.

• Define Product Strategy: Translate user insights into precise problem statements, opportunity areas, and core experience principles that guide product development.

• Develop Experience Frameworks: Create end-to-end customer journeys, opportunity maps, and strategic frameworks that provide a clear direction for design and product teams.

• Facilitate Cross-Functional Alignment: Work closely with product managers, business stakeholders, and engineering teams to ensure alignment on user needs, business objectives, and technical feasibility.

• Inform Design Direction: Provide strategic direction and constructive feedback on UX flows, wireframes, and prototypes, emphasizing clarity, coherence, and scalability.

• Identify and Validate Opportunities: Proactively identify potential areas for product improvement or innovation based on user behavior, market trends, and business goals.

• Support Product Discovery: Actively participate in and lead product discovery phases, challenging assumptions and ensuring a user-centered approach.

• Contribute to Design Systems: Collaborate with design teams to ensure alignment with existing design systems and contribute to their evolution based on strategic insights.

• Communicate Vision: Effectively articulate the strategic vision and rationale behind design decisions to various stakeholders, including executive leadership.

📝 Enhancement Note: The responsibilities highlight a blend of deep research, strategic thinking, and cross-functional collaboration, typical of a Senior UX Strategist or Product Designer with a strategic focus. The emphasis on "defining problems with precision" and "detecting real opportunities" points to a role that is foundational to the product development lifecycle, ensuring that solutions are well-justified and user-centric before detailed design and development commence.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Psychology, Computer Science, or a related field, or equivalent practical experience.

Experience:

• Minimum of 4 years of professional experience in digital product design, with a significant focus on UX, user research, and experience definition.

• Demonstrated experience working in complex environments with multiple stakeholders.

Required Skills:

• User Research Expertise: Proficient in designing and executing a range of qualitative and quantitative research methods (interviews, shadowing, usability testing, data analysis, competitive benchmarking).

• Insight Synthesis: Ability to synthesize complex information from various sources into clear, actionable insights and user needs.

• Strategic Thinking: Skill in defining problem statements, opportunity areas, and experience principles.

• Customer Journey Mapping: Experience in creating comprehensive end-to-end customer journeys and opportunity maps.

• Figma Proficiency: Strong command of Figma for wireframing, prototyping, and collaborating within design systems.

• Design Systems Understanding: Familiarity with design systems and their application in creating consistent user experiences.

• Wireframing & Prototyping: Ability to create wireframes and interactive prototypes to communicate UX flows and concepts.

• Communication Skills: Sufficient English proficiency for professional meetings and discussions.

• Proactive Problem-Solving: Demonstrated ability to take initiative, anticipate needs, and drive decisions.

Preferred Skills:

• Experience in logistics or complex system environments.

• Experience defining and refining design or product discovery processes.

• Strong facilitation skills for leading team alignment and brainstorming sessions.

• Familiarity with various research, documentation, and prototyping tools beyond Figma.

• Experience working with Agile methodologies and cross-functional product teams.

📝 Enhancement Note: The required experience level of 4+ years aligns with the strategic nature of the role, demanding a level of maturity in research interpretation and stakeholder management. The emphasis on Figma and design systems suggests a need for practical design execution skills, even though the primary focus is strategic. The preferred skills indicate a candidate who can contribute to process improvement and team dynamics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies showcasing Research-to-Strategy: Detailed case studies demonstrating the ability to move from initial user research and data analysis to strategic product decisions and experience frameworks.

• Problem Definition & Opportunity Identification: Examples clearly articulating how complex problems were defined and how real opportunities were identified and validated.

• Customer Journey & Framework Examples: Visualizations and explanations of customer journeys, opportunity maps, or other strategic frameworks developed to guide product direction.

• Impact Demonstration: Evidence of how your strategic UX input influenced product outcomes, business objectives, or user satisfaction metrics.

• Cross-Functional Collaboration: Examples illustrating how you've aligned product, business, and technology stakeholders around a shared user experience vision.

Process Documentation:

• Demonstrate experience in documenting and articulating UX research processes and strategic planning methodologies.

• Showcase your approach to translating research findings into structured, actionable documentation for product and design teams.

• Evidence of contributions to defining or refining product discovery and design processes.

📝 Enhancement Note: Given the role's strategic focus, the portfolio should highlight the candidate's ability to articulate their thought process and the impact of their strategic contributions, rather than solely showcasing final UI designs. Emphasis should be placed on the "why" and "what" behind the design solutions, supported by research and strategic frameworks.

💵 Compensation & Benefits

Salary Range: Based on similar UX & Design Strategist roles in Madrid, Spain, with 4+ years of experience, the estimated annual salary range is €35,000 - €50,000. This range can vary based on the candidate's specific experience, skills, and the final negotiation with Tribal Worldwide Spain.

Benefits:

• Generous Paid Time Off: 27 working days of vacation per year.

• Professional Development: English language classes to enhance communication skills.

• Well-being Support: Access to tools and resources for mental health care.

• Collaborative Culture: A close-knit team environment fostering real collaboration and providing space for individual contributions.

• Hybrid Work Model: Flexibility with a hybrid work arrangement, requiring one day per week in the office.

• Client Engagement: Opportunity to work with a leading retailer, potentially involving complex logistics or system challenges.

Working Hours: Approximately 40 hours per week, with a note that the client requires maintaining the client's working hours during summer months.

📝 Enhancement Note: Salary estimation is based on general market data for UX/Product Design roles in Madrid with mid-level experience. The specific benefits are directly extracted from the job description, highlighting a commitment to employee well-being and professional growth. The note about summer working hours is a specific detail to be aware of.

🎯 Team & Company Context

🏢 Company Culture

Industry: Tribal Worldwide Spain operates within the Consulting and Creative & Media sectors, with a strong focus on digital design and business growth for clients. Their operations are client-centric, aiming to solve business challenges with a close, honest, and direct approach. The company also lists Retail as a key industry they serve through their clients.

Company Size: While not explicitly stated, Tribal Worldwide is part of a larger global network, suggesting a mid-to-large size organization with a local Spanish presence. The description implies a connected and collaborative environment within the Spanish office.

Founded: The exact founding date of Tribal Worldwide Spain is not specified, but the global Tribal Worldwide network has a history, suggesting established expertise in digital transformation and design.

Team Structure:

• The role is part of a "tribe" within Tribal Worldwide Spain, emphasizing a collaborative and supportive team dynamic.

• The UX & Design Strategist will likely work within a broader design or product team, collaborating with other designers, researchers, product managers, and business stakeholders.

Methodology:

• Growth-Oriented Design: Focus on solving client business challenges and driving measurable business impact through design.

• User-Centricity: Deep understanding of users as the foundation for all strategic and design decisions.

• Agile & Iterative: Implied through the need for research, synthesis, and rapid decision-making in product development.

• Data-Informed Decisions: Utilizing both qualitative and quantitative data to identify opportunities and guide strategy.

• Transparency and Honesty: A core value in client interactions and internal team dynamics.

Company Website: Tribal Worldwide Spain: https://www.tribalworldwide.es/ (Based on domain, actual URL may vary)

📝 Enhancement Note: The company culture emphasizes a blend of creative problem-solving, client focus, and a supportive internal environment. The role is positioned within a structure that values collaboration, initiative, and a direct, impact-driven approach to design and business strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level, requiring 4+ years of experience. It's not just about executing tasks but about defining problems, identifying opportunities, and shaping strategy. This implies a significant level of autonomy and strategic influence.

Reporting Structure: The candidate will likely report to a Head of Design, UX Lead, or a similar senior leadership role within Tribal Worldwide Spain's design or product practice. They will also work closely with client-side product and business teams.

Operations Impact: The core impact of this role is on the strategic direction of digital products. By ensuring that development efforts are focused on solving the right problems for users and businesses, the UX & Design Strategist directly influences product success, user satisfaction, and ultimately, client business growth. This role is critical in bridging the gap between user needs and business objectives, minimizing wasted development effort on solutions that don't address real issues.

Growth Opportunities:

• Specialization: Deepen expertise in specific research methodologies, strategic frameworks, or industry verticals (e.g., logistics).

• Leadership: Progress to leading UX strategy for larger projects, managing junior team members, or taking on a Lead UX Strategist role.

• Process Improvement: Contribute to defining and optimizing design and discovery processes within Tribal Worldwide Spain.

• Client Relationship Management: Develop stronger client-facing skills and strategic advisory capabilities.

• Broader Industry Exposure: Work with a variety of clients, gaining exposure to different business models and challenges.

📝 Enhancement Note: The role offers a clear path for growth from a hands-on strategic contributor to a more influential leadership position, both within Tribal Worldwide and potentially with client organizations. The emphasis on process definition and cross-functional alignment suggests opportunities to shape how design strategy is implemented.

🌐 Work Environment

Office Type: Tribal Worldwide Spain offers a hybrid work model, indicating a modern office environment that supports flexible working arrangements. The office is designed to facilitate collaboration and team interaction for the required one day per week.

Office Location(s): The primary office location is Madrid, Spain. Specific details about the office's amenities or accessibility are not provided but can be assumed to be standard for a professional consulting firm in a major city.

Workspace Context:

• Collaborative Hub: The office serves as a central point for team collaboration, client meetings, and strategic workshops on the designated in-office day.

• Technology Enabled: Access to necessary tools and technology for design, research, and communication is expected.

• Team Interaction: The hybrid model allows for focused individual work remotely, balanced with in-person interaction for team building, brainstorming, and alignment sessions.

Work Schedule: The standard work schedule is approximately 40 hours per week. However, there's a specific note about adhering to the client's summer working hours, which may involve adjustments to daily schedules during those periods. This suggests adaptability and a client-first mindset are valued.

📝 Enhancement Note: The hybrid environment is designed to balance individual focus with collaborative synergy. The mention of specific client working hour requirements highlights the client-centric nature of the consultancy and the need for flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess alignment with the role's requirements and experience level.

• Portfolio Presentation & Discussion: Likely a session where you present 1-2 key case studies from your portfolio, detailing your strategic approach, research methodologies, and the impact of your work. Be prepared to discuss your thought process, decision-making, and how you handle challenges.

• Skills-Based Interview: Potential questions focusing on UX strategy, user research techniques, problem definition, and cross-functional collaboration. Behavioral questions assessing initiative, problem-solving, and communication will also be common.

• Cultural Fit & Team Interview: An opportunity to meet with potential team members and discuss how you collaborate and fit within the Tribal Worldwide culture.

• Final Interview: Possibly with a senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Focus on Strategy & Impact: Prioritize case studies that demonstrate your ability to define problems, conduct strategic research, develop frameworks, and achieve measurable outcomes. Less emphasis on final UI polish, more on the "why" and "how" of your strategic contributions.

• Structure Your Narratives: For each case study, clearly outline the problem, your process (research, synthesis, strategy development), your specific contributions, the challenges faced, and the results/impact. Use visuals where appropriate to illustrate journeys, maps, or key findings.

• Quantify Where Possible: If you can, include metrics related to user satisfaction, business goals achieved, or efficiency improvements stemming from your strategic input.

• Showcase Collaboration: Highlight instances where you successfully aligned diverse stakeholders (product, engineering, business) around a common vision.

• Explain Your "Olfato": Be ready to articulate how you connect disparate signals, identify patterns, and translate ambiguity into clarity.

Challenge Preparation:

• Strategic Problem-Solving: Be prepared for hypothetical scenarios or mini-case studies that require you to define a problem, outline a research approach, and propose strategic directions.

• Process Thinking: Understand how you would approach defining or refining discovery and design processes within a client context.

• Stakeholder Management: Think about how you would communicate complex UX strategies to non-design audiences and gain buy-in.

📝 Enhancement Note: The interview process will heavily weigh the candidate's strategic thinking, research capabilities, and ability to articulate their process and impact. The portfolio is the primary tool for demonstrating these skills, so candidates should curate it specifically to highlight strategic contributions and results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and collaborating within design systems. Proficiency is a must.

• Prototyping Tools: Familiarity with various prototyping tools beyond Figma (e.g., InVision, Axure, Adobe XD) may be beneficial for different project needs.

• User Research Platforms: Experience with tools for user interviews, surveys, usability testing, and session recording (e.g., UserTesting.com, Maze, SurveyMonkey, Typeform, Lookback).

• Documentation Tools: Proficiency in tools used for documenting research findings, insights, and strategic frameworks (e.g., Confluence, Notion, Miro, Google Workspace).

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to analyze user behavior data and identify trends.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or even advanced Excel/Google Sheets for presenting data insights.

CRM & Automation:

• While not a primary focus, some familiarity with how CRM systems (e.g., Salesforce) and marketing automation platforms impact the customer journey and user experience might be advantageous, especially when collaborating with business stakeholders.

• Collaboration & Project Management Tools: Experience with tools like Jira, Asana, Trello, or Monday.com for managing tasks and collaborating within product teams.

📝 Enhancement Note: The emphasis is on tools supporting research, strategic definition, and design execution. Figma is explicitly mentioned as a requirement, underscoring its importance. Proficiency in research and documentation tools is also critical for demonstrating the strategic process.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on achieving tangible business results for clients through innovative design solutions.

• User-Centricity: Placing the user at the heart of all strategic and design decisions.

• Collaboration: Fostering a close-knit, supportive team environment where ideas are shared freely and cross-functional synergy is key.

• Honesty & Transparency: Maintaining direct, honest communication with both colleagues and clients.

• Quality & Craftsmanship: A commitment to delivering high-quality work in all aspects of design and strategy.

• Continuous Learning: Encouraging professional growth and adaptation to new tools, methodologies, and industry trends.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with product managers, business analysts, developers, and other designers to ensure a holistic approach to product development.

• Facilitation: Comfort and skill in facilitating workshops, brainstorming sessions, and alignment meetings to bring diverse perspectives together.

• Feedback Exchange: An open culture for giving and receiving constructive feedback to continuously improve work and processes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the team and with clients.

📝 Enhancement Note: The culture at Tribal Worldwide Spain appears to be dynamic, client-focused, and people-centric, balancing professional rigor with a supportive and collaborative atmosphere. The values underscore the importance of delivering real business impact through user-centered design and transparent collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity & Undefined Problems: Navigating situations where problems are not clearly defined, requiring proactive research and strategic framing.

• Balancing Stakeholder Needs: Aligning potentially conflicting requirements from different business units, product teams, and user expectations.

• Driving Strategic Change: Influencing product direction and advocating for user-centered strategies in environments that may have established processes or priorities.

• Complex Systems/Logistics: Adapting UX strategies to the intricacies of complex operational environments like logistics, which require deep understanding of backend processes.

• Client-Specific Context: Understanding and adapting to the unique business context, technical constraints, and company culture of each client.

Learning & Development Opportunities:

• Strategic UX Mastery: Opportunities to deepen expertise in advanced research techniques, strategic frameworks, and product discovery methodologies.

• Industry Exposure: Working with a leading retailer provides exposure to large-scale operations, supply chains, and customer behavior in a specific, high-impact sector.

• Process Optimization: Contributing to the refinement and implementation of design and discovery processes within the agency and for clients.

• Mentorship: Potential for mentorship from senior design leaders within Tribal Worldwide, guiding career development.

• Skill Enhancement: Access to English classes and mental health support tools as direct benefits for personal and professional growth.

📝 Enhancement Note: The challenges are typical for a strategic role in a consultancy, requiring adaptability, strong problem-solving skills, and the ability to influence. The growth opportunities are substantial, offering a path to leadership and specialization within the UX and product strategy domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define a product problem that was initially unclear. What was your process, and what was the outcome?" (Focus on research, synthesis, and problem framing).

• "How do you approach building consensus among diverse stakeholders (e.g., product, engineering, marketing) around a new user experience strategy?" (Highlight communication, facilitation, and alignment skills).

• "Walk us through a complex customer journey you've mapped. What were the key insights, and how did they inform product decisions?" (Demonstrate end-to-end strategic thinking).

Company & Culture Questions:

• "What interests you about Tribal Worldwide Spain and our approach to design?" (Research their website, case studies, and values).

• "How do you handle constructive feedback on your strategic recommendations or designs?" (Emphasize openness to iteration and improvement).

Portfolio Presentation Strategy:

• Select Strategic Case Studies: Choose 1-2 projects that best showcase your ability to define problems, conduct research, develop strategies, and influence outcomes, rather than just visually appealing UI.

• Tell a Story: Structure your presentation around the problem, your strategic approach (research, analysis, synthesis), your role and contributions, key decisions made, and the ultimate impact or learning.

• Highlight Your Process: Clearly articulate how you arrived at your conclusions and recommendations. This is where your "olfato" and analytical skills will shine.

• Focus on Impact: Be ready to discuss the business or user impact of your work. Quantify results where possible.

• Be Prepared for Questions: Anticipate questions about your decision-making, challenges, and how you would approach similar situations.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, research methodology, problem-solving ability, and strong communication skills. The portfolio presentation is a critical opportunity to showcase these capabilities in action.

📌 Application Steps

To apply for this UX & Design Strategist position:

• Submit Application: Apply through the provided Greenhouse link.

• Curate Your Portfolio: Select 1-2 of your most impactful case studies that clearly demonstrate your strategic approach to UX, from problem definition and user research to strategy development and stakeholder alignment. Ensure these examples highlight your "olfato" for identifying opportunities and translating insights into actionable direction.

• Tailor Your Resume: Highlight your 4+ years of experience in UX, user research, and product strategy. Emphasize specific skills like Figma, customer journey mapping, problem definition, and cross-functional collaboration. Use keywords from the job description to ensure ATS compatibility.

• Prepare Your Presentation: Practice walking through your selected portfolio case studies. Focus on explaining your thought process, research methodology, strategic decisions, and the impact of your work. Be ready to articulate how you bridge user needs with business objectives.

• Research Tribal Worldwide Spain: Understand their client roster, case studies, and company values. Prepare to articulate why you are a good cultural fit and how your skills align with their growth-oriented, user-centric approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.