UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: Jobgether (on behalf of a partner company)

Location: Spain

Job Type: Part-time, Freelance

Category: Design (UX/Brand), Marketing Operations (Performance Marketing Interface)

Date Posted: 2026-04-20

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a unique hybrid focusing on UX and Brand Design specifically within the Direct-to-Consumer (DTC) and E-commerce landscape, emphasizing conversion optimization.

• You will be responsible for transforming text-heavy, performance-driven content into visually compelling, brand-led digital experiences without sacrificing conversion rates.

• The position requires close collaboration with growth and performance marketing teams to ensure design decisions directly support measurable business outcomes and user acquisition.

• This is a remote, project-based freelance engagement, offering autonomy and the opportunity to significantly influence brand perception and conversion performance for a fast-growing consumer brand.

📝 Enhancement Note: While the primary focus is UX and Brand Design, the emphasis on conversion optimization, performance marketing collaboration, and user acquisition metrics positions this role adjacent to Marketing Operations, requiring an understanding of GTM strategies from a design execution perspective. The "Part-time" and "Freelance" nature suggests a project-based engagement rather than a full-time employee role.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to enhance visual hierarchy, user experience (UX) flow, and overall brand presentation, while critically maintaining or improving conversion performance.

• Translate performance-driven, copy-heavy layouts into more visually engaging and brand-aligned digital experiences that resonate with target consumer segments.

• Collaborate closely with growth, performance marketing, and acquisition teams to ensure all design decisions are data-informed, support A/B testing initiatives, and align with user acquisition goals.

• Develop and refine UX structures that demonstrably improve readability, user engagement, and clarity of the customer journey across key web pages and digital touchpoints.

• Contribute to the strategic evolution of brand identity across digital touchpoints, including the design and maintenance of web and email design systems.

• Artfully balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning to create a cohesive and persuasive user experience.

• Utilize Figma to design, iterate, and deliver production-ready design assets, ensuring seamless handoff for implementation by development teams.

• Support the creation of visually compelling email assets that complement web experiences and drive engagement and conversions.

📝 Enhancement Note: The responsibilities highlight a strong need for an understanding of performance marketing principles and conversion rate optimization (CRO) from a design execution standpoint, rather than strategic marketing planning. The emphasis is on how design directly impacts key performance indicators (KPIs) like conversion rates and user acquisition.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in UX/UI and Brand Design are paramount. A background in graphic design, digital media, human-computer interaction, or a related field is beneficial.

Experience:

• Minimum of 2-5 years of dedicated experience in UX and visual/brand design.

• Proven track record within Direct-to-Consumer (DTC) or E-commerce environments is highly preferred.

Required Skills:

• UX/UI Design: Deep understanding of user-centered design principles, wireframing, prototyping, and interaction design.

• Brand Design & Visual Storytelling: Ability to translate brand guidelines into compelling visual narratives across digital platforms.

• Figma Proficiency: Expert-level command of Figma for design, prototyping, and collaboration.

• Conversion-Focused Design: Strong understanding of direct-response marketing principles and how design elements impact conversion rates (e.g., CTA placement, visual hierarchy, form optimization).

• E-commerce & DTC Experience: Familiarity with the unique design challenges and opportunities within online retail and DTC business models.

• Collaboration & Communication: Ability to work effectively and communicate design rationale to cross-functional teams, especially marketing and growth specialists.

• Adaptability & Independence: Proven ability to work independently, manage projects effectively, and thrive in a remote, project-based freelance setup.

Preferred Skills:

• Portfolio Focus: Portfolio demonstrating high-quality work for consumer-facing brands, with a preference for wellness, supplements, or premium lifestyle products.

• Design Systems: Experience in developing or contributing to digital design systems for consistency and scalability.

• A/B Testing Support: Understanding of how to design for experimentation and support A/B testing initiatives.

• Email Design: Experience designing effective and engaging email marketing assets.

📝 Enhancement Note: The experience level is inferred from the "2-5 years" AI classification and the nature of the responsibilities, suggesting a need for someone who can operate with significant autonomy but may not yet be a senior lead. The preference for specific industries (wellness, supplements, premium lifestyle) indicates the partner company's market focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Conversion Impact: Showcase case studies that clearly articulate how your design decisions led to measurable improvements in conversion rates, user engagement, or other key performance indicators (KPIs) for DTC/e-commerce clients.

• Visual Hierarchy & Brand Integration: Present examples where you successfully balanced strong visual branding with clear, intuitive UX flow and effective conversion pathways.

• Figma Workflows: Include examples of your design process within Figma, demonstrating proficiency in prototyping, component usage, and collaboration features.

• Transformation of Content: Feature projects where you transformed dense, text-heavy content into visually appealing and easily digestible digital experiences.

• Brand Evolution: Provide examples of how you contributed to or evolved a brand's visual identity across digital touchpoints.

Process Documentation:

• Be prepared to discuss your design process from initial brief to final asset delivery, emphasizing how you incorporate user research, competitive analysis, and performance data into your workflow.

• Articulate your approach to collaborating with growth and marketing teams, including how you gather requirements, present design options, and iterate based on feedback and performance metrics.

• Describe your methods for ensuring design consistency and scalability, particularly in relation to design systems and brand guidelines.

📝 Enhancement Note: For a role focused on conversion and performance, the portfolio must go beyond aesthetics to demonstrate tangible business results driven by design. Highlighting the ability to translate strategy into measurable design outcomes is critical.

💵 Compensation & Benefits

Salary Range: As a freelance, part-time role based in Spain, compensation will likely be project-based or hourly. Based on industry standards for mid-level UX/Brand Designers with a focus on e-commerce and conversion in Spain, an estimated hourly rate could range from €30 - €55 per hour. This estimate is based on research of freelance design rates in Western Europe, considering the specialized skills in DTC, e-commerce, and performance marketing interface. The final rate will depend on the project scope, duration, and the candidate's specific experience and portfolio.

Benefits:

• Fully remote, freelance project-based engagement: Offers flexibility and the ability to work from anywhere.

• Flexible working structure: Autonomy over execution and scheduling, allowing for work-life integration.

• High-impact design work: Opportunity to contribute directly to growth and conversion performance, offering significant professional satisfaction.

• Collaboration with experienced teams: Work alongside growth and marketing professionals in a dynamic environment.

• Exposure to performance-driven UX challenges: Gain experience in a scaling e-commerce environment with a focus on measurable results.

• Opportunity to influence brand: Directly shape both brand identity and customer experience for a growing consumer brand.

Working Hours: This is a part-time, project-based role. The expected workload is not fixed but will depend on project needs. Candidates should ideally have availability aligned with European working hours for effective collaboration with the partner company's teams. While not a standard 40-hour week, consistent availability for project communication and delivery is expected.

📝 Enhancement Note: Salary estimation is based on general freelance rates for designers in Europe, adjusted for Spain's market and the specialized skillset. The "Part-time" nature means benefits are typically those associated with freelance engagements rather than traditional employee benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the DTC / E-commerce sector, with a specific focus on wellness, supplements, or premium lifestyle products. This industry is characterized by rapid growth, a strong emphasis on brand building, customer acquisition through digital channels, and a data-driven approach to marketing and sales.

Company Size: While not explicitly stated, the nature of a "fast-growing DTC brand" and the hiring of a freelance designer suggests a company that is likely scaling, possibly from a startup phase to a growth-stage company. This implies an agile, dynamic, and potentially resource-constrained environment where individuals can have a significant impact.

Founded: The founding date is not provided, but the emphasis on "fast-growing" and "scaling e-commerce environment" indicates a relatively modern company, likely established within the last 5-15 years to be in a significant growth phase.

Team Structure:

• Operations Team: The role interfaces directly with Growth and Performance Marketing teams. This indicates a functional team structure where specialists in acquisition, conversion, and analytics collaborate closely.

• Reporting Structure: As a freelance designer, you will likely report to a Marketing Manager, Growth Lead, or Creative Director within the partner company for project-specific tasks and approvals.

• Cross-functional Collaboration: Expect to collaborate regularly with marketing strategists, copywriters, potentially web developers, and data analysts to ensure design alignment and performance.

Methodology:

• Data-Driven Design: Decisions are heavily influenced by performance metrics, A/B testing results, and user data.

• Agile Iteration: The environment likely favors rapid prototyping, testing, and iteration to optimize conversion funnels.

• Brand Consistency: A strong emphasis on maintaining a cohesive and premium brand identity across all digital touchpoints.

Company Website: [The partner company's website is not directly provided, but Jobgether's URL is given for context on their platform.]

📝 Enhancement Note: The "partner company" aspect means details are inferred. The focus on wellness/supplements/lifestyle products is a strong indicator of the brand's market and aesthetic. The "fast-growing" nature suggests a dynamic, possibly entrepreneurial culture.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level Designer position within the operations-adjacent creative function. It requires independent execution, a solid understanding of design principles, and the ability to apply them to specific business objectives like conversion and brand perception. It's beyond an entry-level role but may not involve extensive team leadership or strategic planning outside of design execution.

Reporting Structure: You will likely report to a manager or lead within the marketing or growth department of the partner company. This structure allows for clear project direction and feedback, ensuring alignment with overarching business goals.

Operations Impact: This role has a direct and significant impact on revenue and business decisions by:

• Enhancing the user journey to increase conversion rates.

• Improving brand perception, which can lead to higher customer lifetime value (CLTV) and repeat purchases.

• Supporting user acquisition efforts through compelling landing page and asset design.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-focused UX/UI design and performance marketing integration within the DTC/e-commerce space.

• Portfolio Enhancement: Build a robust portfolio with proven case studies demonstrating significant impact on business metrics for a growing brand.

• Industry Exposure: Gain valuable experience within the fast-paced wellness, supplements, or premium lifestyle product sectors.

• Future Freelance Engagements: Successful project completion could lead to ongoing freelance work or recommendations for other roles within Jobgether's network.

• Cross-functional Understanding: Develop a stronger understanding of performance marketing, growth strategies, and data analysis from a design perspective.

📝 Enhancement Note: The growth opportunities are framed around skill development and portfolio building, typical for freelance or contract roles where direct career progression within a single company might be limited.

🌐 Work Environment

Office Type: This is a fully remote engagement, meaning there is no physical office to attend for this role.

Office Location(s): While the role is remote, the partner company is based in Spain, and availability aligned with European working hours is preferred. This suggests that the primary stakeholders and team members will operate within European time zones.

Workspace Context:

• Collaborative Environment: You will be part of a remote team, collaborating primarily through digital tools (e.g., Figma, Slack, email, video conferencing). Expect asynchronous and synchronous communication.

• Operations Tools & Technology: Access to and proficiency in tools like Figma is essential. You will likely use project management tools and communication platforms selected by the partner company.

• Team Interaction: Interaction will be project-driven, focusing on design reviews, feedback sessions, and alignment meetings with marketing and growth teams.

Work Schedule: As a part-time freelance role, the work schedule is flexible. However, the preference for availability aligned with European working hours implies a need for responsiveness during those times for meetings and timely project delivery. The total hours will vary based on project scope.

📝 Enhancement Note: The "Spain" location preference for working hours is important for candidates outside of Europe to understand potential meeting times.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your application, resume, and portfolio by Jobgether's AI and/or human reviewers, followed by a brief screening by the partner company.

• Portfolio Presentation & Discussion: Expect a session where you will present your portfolio, focusing on relevant case studies. This will involve discussing your design process, strategic thinking, and demonstrating how your work achieved specific business outcomes (e.g., conversion improvements).

• Skills Assessment/Challenge: You may be given a small design challenge or asked to critique existing designs to assess your problem-solving skills, understanding of conversion principles, and ability to apply brand guidelines.

• Team/Stakeholder Interview: A conversation with key stakeholders from the growth and marketing teams to assess cultural fit, collaboration style, and understanding of their business objectives.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 projects that best showcase your experience in DTC/e-commerce, UX/UI design, brand storytelling, and conversion optimization. Prioritize projects with measurable results.

• Quantify Impact: For each relevant project, clearly articulate the problem, your solution, and the quantifiable results achieved (e.g., "Increased landing page conversion rate by 15%," "Reduced bounce rate by 10%"). Use specific metrics.

• Showcase Figma Expertise: Include examples of your Figma workflow, such as interactive prototypes, component libraries, or collaborative features you utilized.

• Explain Your Process: Be ready to walk through your design process step-by-step, explaining the strategic thinking behind your decisions, especially how they align with conversion goals and brand identity.

• Highlight Brand Consistency: Demonstrate your ability to maintain brand integrity while also driving performance.

Challenge Preparation:

• Understand DTC/E-commerce: Familiarize yourself with common conversion optimization strategies, user journey mapping, and key performance indicators (KPIs) in the e-commerce space.

• Analyze Existing Designs: Practice critiquing existing landing pages or product pages from a UX, brand, and conversion perspective. Identify areas for improvement and propose solutions.

• Figma Practice: Ensure you are comfortable quickly creating mockups or iterating on designs in Figma under time constraints.

📝 Enhancement Note: The emphasis on portfolio presentation and quantifiable results is crucial for this role. Interviewers will be looking for evidence of design impact on business metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly stated as the primary design tool. Proficiency in its full suite of features for UI design, prototyping, collaboration, and asset delivery is essential.

• Adobe Creative Suite: While not explicitly mentioned, familiarity with Photoshop and Illustrator for asset creation or manipulation may be beneficial.

Analytics & Reporting:

• Familiarity with Analytics Platforms: While you won't be the primary analyst, understanding how to interpret data from platforms like Google Analytics, Hotjar, or similar tools used for website performance and user behavior analysis is advantageous. This helps in designing for optimization.

• A/B Testing Platforms: Awareness of how designs are deployed for A/B testing (e.g., Optimizely, VWO) and how to design variations that are strategically sound.

CRM & Automation:

• Basic understanding of E-commerce Platforms: Familiarity with how designs are implemented on platforms like Shopify, WooCommerce, or custom e-commerce solutions.

• Email Marketing Tools: Experience designing for email platforms (e.g., Mailchimp, Klaviyo) to ensure brand consistency across web and email channels.

📝 Enhancement Note: The core requirement is Figma mastery. Other tools are beneficial for understanding the ecosystem and how design impacts performance metrics.

👥 Team Culture & Values

Operations Values: (Inferred for the partner company)

• Data-Driven Decision Making: A strong emphasis on using data, analytics, and A/B testing results to inform design choices and measure success.

• Customer-Centricity: Designing with the end-user in mind, focusing on creating intuitive and engaging experiences that meet customer needs and drive desired actions.

• Performance Orientation: A clear focus on achieving measurable business outcomes, with design directly contributing to conversion rates, user acquisition, and revenue growth.

• Brand Excellence: A commitment to maintaining a high standard of visual identity and brand storytelling that resonates with the target audience.

• Agility & Iteration: A culture that embraces rapid prototyping, testing, and continuous improvement to stay ahead in a competitive market.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing, growth, and potentially product teams. Open communication and a willingness to share insights are key.

• Feedback-Driven: A culture where constructive feedback is welcomed and used to refine designs and strategies.

• Shared Ownership: While design has its domain, there's a sense of shared responsibility for the overall performance and success of digital initiatives.

📝 Enhancement Note: These values are extrapolated from the job description's emphasis on performance, conversion, brand, and collaboration within a DTC/e-commerce context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Art & Science: The primary challenge is effectively merging creative brand storytelling with the strict demands of conversion-driven performance marketing and direct-response principles.

• Remote Collaboration: Navigating communication and feedback effectively in a fully remote, project-based freelance capacity, especially across different time zones.

• Data Interpretation: Translating performance data and marketing objectives into actionable design solutions that truly drive results.

• Maintaining Brand While Optimizing: Ensuring that design optimizations for conversion do not dilute or detract from the premium brand identity.

Learning & Development Opportunities:

• Specialized Skill Development: Deepen expertise in conversion rate optimization (CRO) through design, performance marketing UX, and DTC growth strategies.

• Industry Immersion: Gain in-depth knowledge of the wellness, supplements, or premium lifestyle product markets and their unique consumer behaviors.

• Portfolio Building: Develop a portfolio rich with case studies that demonstrate significant, quantifiable business impact, which is invaluable for future freelance or full-time roles.

• Remote Work Mastery: Hone skills in asynchronous communication, self-management, and remote project delivery.

📝 Enhancement Note: The challenges are inherent to the hybrid nature of the role – bridging creative and analytical/performance-driven aspects.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing a landing page that needs to convert users while also reinforcing a premium brand identity?" (Focus on balancing conversion elements with brand aesthetics.)

• "Describe a time you used user data or performance metrics to inform a design decision that improved conversion rates." (Prepare a specific case study with quantifiable results.)

• "How would you collaborate with a performance marketing manager to ensure your designs align with their acquisition goals and A/B testing strategies?" (Discuss communication, feedback loops, and understanding of marketing KPIs.)

Company & Culture Questions:

• "Based on our brand focus [wellness/supplements/lifestyle], what are your initial thoughts on design opportunities or challenges?" (Demonstrate research into the partner company's market.)

• "How do you manage your time and prioritize tasks when working on multiple freelance projects or with different stakeholders?" (Highlight organizational and time management skills.)

Portfolio Presentation Strategy:

• STAR Method for Case Studies: Structure your portfolio presentations using the Situation, Task, Action, Result framework to clearly articulate project context and impact.

• Focus on Metrics: For each case study, prominently feature the key metrics and results achieved. Be prepared to discuss the data that supported your design decisions and validated their success.

• Show, Don't Just Tell: Use visuals effectively. Walk through your Figma prototypes, wireframes, and final designs to illustrate your process and final output.

• Explain the 'Why': For every design choice, be ready to explain the strategic rationale behind it, linking it back to user needs, brand goals, or conversion objectives.

• Be Prepared for Critique: Understand that stakeholders may offer constructive feedback on your work; respond professionally and demonstrate openness to iteration.

📝 Enhancement Note: Interview preparation should heavily emphasize the ability to articulate the business impact of design and demonstrate a strong understanding of conversion optimization principles.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the Jobgether platform, ensuring your profile is complete and highlights your relevant UX/Brand Design experience.

• Curate Your Portfolio for Impact: Select 3-5 of your strongest projects that specifically demonstrate your experience in DTC/e-commerce, conversion optimization, and brand storytelling. Ensure each project clearly outlines the problem, your solution, and quantifiable results.

• Tailor Your Resume: Highlight keywords such as "UX Design," "Brand Design," "DTC," "E-commerce," "Figma," "Conversion Rate Optimization," "Performance Marketing," and "Visual Storytelling." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your selected portfolio case studies, focusing on the "why" behind your design decisions and their impact on business metrics. Be ready to discuss your process and collaboration style.

• Research the Brand: If possible, research the partner company's current digital presence and brand positioning to inform your understanding and potential discussion points during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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