User Experience (UX) Strategist at Medavie

📍 Job Overview

Job Title: User Experience (UX) Strategist Company: Medavie Location: Moncton, New Brunswick, Canada (with potential for remote work in Nova Scotia, Newfoundland and Labrador) Job Type: FULL_TIME Category: Digital Transformation / User Experience Operations Date Posted: August 13, 2025 Experience Level: Mid-Senior Level (5+ years) Remote Status: Hybrid/Remote

🚀 Role Summary

This role focuses on enhancing digital product strategy through a deep understanding of user needs and business objectives, aligning with GTM operations by ensuring user-centricity in digital solutions.
The UX Strategist will drive data-informed decision-making by conducting comprehensive user research, analyzing qualitative and quantitative data, and translating insights into actionable recommendations.
Key responsibilities include identifying and addressing user experience pain points, informing digital product roadmaps, and collaborating with cross-functional teams to optimize user journeys.
This position plays a crucial role in the Digital Transformation Office, contributing to the company's mission of improving Canadian well-being through innovative digital experiences.

📝 Enhancement Note: While the title is "User Experience (UX) Strategist," the emphasis on data analysis, stakeholder collaboration, and informing product roadmaps positions this role within the broader operational framework of digital product development, requiring a strategic, data-driven approach akin to operations roles focused on efficiency and effectiveness in product delivery.

📈 Primary Responsibilities

Conduct user research using a variety of methods, including interviews, usability tests (moderated and unmoderated), surveys, heuristic evaluations, and competitive analysis to uncover user needs, behaviors, and pain points.
Analyze qualitative and quantitative data from digital products, such as user feedback, satisfaction ratings, heatmaps, session recordings, and product analytics, to identify trends and opportunities for improvement.
Facilitate workshops, meetings, and stakeholder interviews to gather requirements, understand business goals, and collaboratively define user experience strategies.
Develop and present comprehensive reports, user journey maps, personas, and insights to stakeholders, clearly articulating findings, recommendations, and their potential impact on user satisfaction and business objectives.
Collaborate closely with UX designers, product managers, developers, and other cross-functional teams to inform digital product plans, roadmaps, and feature prioritization, ensuring a consistent and optimized user experience.
Evaluate the effectiveness of existing digital assets against user needs and business goals, proposing and advocating for data-backed changes to enhance user journeys and optimize conversion rates.
Stay abreast of emerging UX trends, methodologies, and best practices, and advocate for their adoption within the team and organization to continuously improve the user experience strategy.
Contribute to the development and refinement of user-centered design processes and standards within the Digital Transformation Office.

📝 Enhancement Note: The responsibilities clearly indicate a strategic function within digital product development, focusing on research, analysis, and collaboration to drive user-centricity. This aligns with operations principles of process improvement and data-driven decision-making, impacting the efficiency and success of digital product delivery.

🎓 Skills & Qualifications

Education:

Post-secondary degree in a relevant field such as Human Factors, Human-Computer Interaction (HCI), Psychology, Sociology, Research Methods, or a related discipline is preferred.

Experience:

A minimum of five years of progressive experience in User Experience (UX) research, strategy, design, or related product management roles.
Proven track record of conducting diverse UX research methodologies and translating findings into actionable product recommendations.
Experience working within Agile software development and product management environments is highly preferred.

Required Skills:

Deep understanding of standard UX principles, methodologies, and best practices in user research and design.
Proficient in conducting qualitative research methods, including user interviews and moderated usability testing.
Skilled in analyzing both qualitative and quantitative data to derive meaningful user insights and inform strategic decisions.
Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively to diverse audiences.
Strong presentation skills, with experience creating and delivering compelling reports and findings to stakeholders.
Proven ability to collaborate effectively with cross-functional teams, including designers, product managers, and engineers.
Demonstrated interpersonal, negotiation, and leadership skills to influence product direction and drive consensus.
Proactive and self-driven with a strong capacity for independent work and problem-solving.

Preferred Skills:

Experience with additional UX research methods such as A/B testing, diary studies, and user analytics platforms.
Familiarity with user insights, user testing, and Conversion Rate Optimization (CRO) platforms.
Experience facilitating workshops and collaborative design sessions.
Familiarity with data analysis tools and techniques for understanding user behavior.
Knowledge of accessibility standards and best practices in UX design.

📝 Enhancement Note: The experience and skill requirements emphasize a blend of analytical rigor, strategic thinking, and collaborative execution, characteristic of advanced operations roles that bridge business needs with technical implementation. The preference for Agile and CRO platforms further solidifies this operational alignment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A portfolio showcasing a range of UX research projects, demonstrating a strong understanding of user needs and the ability to translate research into impactful digital solutions.
Case studies that highlight your process for conducting user research, analyzing data (qualitative and quantitative), and presenting findings and recommendations to stakeholders.
Examples of user journey maps, personas, and other artifacts used to inform product strategy and design decisions.
Evidence of how your UX research and strategic recommendations have directly influenced product roadmaps, feature development, or improved key user experience metrics.
Demonstrations of your ability to identify and articulate user pain points and propose data-driven solutions that enhance efficiency and user satisfaction.

Process Documentation:

Ability to document UX research processes, methodologies, and findings in a clear, organized, and reproducible manner.
Experience in creating process flows and user journey maps that illustrate current and future-state user experiences.
Proficiency in documenting recommendations for process improvements or new feature implementations based on user insights.
Experience in contributing to or maintaining a knowledge base of user research findings and best practices.

📝 Enhancement Note: The expectation of a portfolio demonstrating process and impact is crucial for operations roles. This highlights the need for candidates to showcase not just their understanding of UX principles but also their ability to systematically apply them, analyze their effectiveness, and demonstrate tangible business outcomes through their work.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a User Experience Strategist with 5+ years of experience in Canada, the estimated salary range is CAD $85,000 - $120,000 annually. This range can vary based on specific location, depth of experience, and the candidate's demonstrated impact.

Benefits:

Permanent, full-time position offering job security and opportunities for career advancement.
Comprehensive Health, Vision, and Dental Plan, fully paid by the employer from day one.
100% employer-matched Defined Contribution Pension Plan, fostering long-term financial security.
Annual Incentive Bonus program, recognizing contributions to company success.
Generous Paid Vacation, including a gifted week in the first year and an optional Vacation Purchase Program for increased flexibility.
Emphasis on personal learning and growth with dedicated opportunities for career development and advancement.
Wellness benefits, including access to health resources and discounts for fitness centers, promoting work-life balance and employee well-being.

Working Hours:

Standard full-time work hours, typically 40 hours per week, with a strong emphasis on work-life balance and flexible work arrangements, including remote and hybrid options.

📝 Enhancement Note: The benefits package is comprehensive, reflecting a commitment to employee well-being and long-term engagement, which is a key factor in attracting and retaining talent in specialized operations roles. The salary estimate is based on general Canadian market data for similar roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Solutions (Insurance, Primary Care, Emergency Medical Services) Company Size: 8,000+ employees, indicating a large, established organization with robust operational structures. Founded: Information not explicitly provided, but the company operates as a national health solutions partner, suggesting a history of growth and established market presence.

Team Structure:

The role is within the Digital Transformation Office, suggesting a dedicated team focused on modernizing and improving digital capabilities.
This team likely comprises UX professionals, product managers, digital strategists, and potentially data analysts, fostering a collaborative and innovative environment.
Collaboration extends to a "wide cross-section of business, UX and development colleagues," indicating cross-functional integration is a core aspect of how work is done.

Methodology:

Data-driven decision-making is a cornerstone, with an emphasis on collecting and analyzing qualitative and quantitative data to inform strategies.
User-centricity is paramount, aiming to create "meaningful experiences" by understanding and meeting user needs.
Collaboration and innovation are encouraged through cross-functional teamwork and a supportive leadership structure.
Agile methodologies are preferred, suggesting a dynamic and iterative approach to product development and problem-solving.

Company Website: https://medavie.ca/

📝 Enhancement Note: Medavie's focus on "people first" and "improving the wellbeing of Canadians" suggests a mission-driven culture. For an operations role, this translates to an environment where efficiency and effectiveness are geared towards achieving significant societal impact, requiring a strategic and empathetic approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level strategist, requiring significant experience and the ability to operate with a high degree of autonomy and influence. It sits within the Digital Transformation Office, suggesting potential leadership tracks within digital product strategy or operations.

Reporting Structure:

The UX Strategist will report to a lead within the Digital Transformation Office, likely a Director or Senior Manager of Digital Product or UX.
They will work closely with UX teammates and collaborate extensively with product managers, business stakeholders, and development teams, requiring strong matrixed communication skills.

Operations Impact:

The UX Strategist's work directly impacts the success of digital products by ensuring they meet user needs, which in turn drives customer satisfaction, adoption rates, and ultimately, the achievement of Medavie's broader business and mission objectives.
By optimizing user journeys and identifying opportunities for improvement, the role contributes to operational efficiency and the effectiveness of digital service delivery.

Growth Opportunities:

Operations Skill Advancement: Opportunities to deepen expertise in various UX research methodologies, data analysis techniques, and digital strategy frameworks.
Leadership Development: Potential to grow into lead UX strategist roles, manage research projects, mentor junior team members, or transition into product management or digital strategy leadership.
Cross-functional Exposure: Gain experience working across different business units and with diverse teams, broadening understanding of the company's operational landscape.
Industry Engagement: Potential to attend industry conferences and training to stay current with UX and digital transformation best practices.

📝 Enhancement Note: The growth potential is significant, offering pathways to specialized expertise within UX operations or broader leadership roles within digital transformation, aligning with typical career trajectories in strategic operations.

🌐 Work Environment

Office Type: Medavie offers flexible work arrangements, including remote and hybrid options, alongside a physical office presence. The primary listed location is Moncton, NB, with other potential remote locations across Canada.

Office Location(s):

MBC NB Head Office Moncton, New Brunswick.
Remote work is available in New Brunswick, Nova Scotia, and Newfoundland and Labrador.
Alberta and Saskatchewan locations are also mentioned as "Home Office" options, suggesting broader operational reach.

Workspace Context:

The role is within the Digital Transformation Office, which likely fosters a collaborative and innovative environment.
Expect a mix of independent work for research and analysis, and team-based collaboration for workshops, ideation, and strategy development.
Access to relevant UX tools, analytics platforms, and collaborative software is expected.

Work Schedule:

Standard full-time hours (approx. 40 hours/week) with a strong emphasis on work-life balance.
Flexible work arrangements are a key offering, allowing for adaptation to individual needs and project demands.

📝 Enhancement Note: The hybrid/remote flexibility is a significant factor for operations professionals who often value autonomy and work-life integration. This environment supports focused analytical work while facilitating necessary team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess qualifications and relevant experience.
Hiring Manager/Team Interview: Discussion about your background, UX philosophy, research methodologies, and how you approach problem-solving. Expect questions about your experience with data analysis and stakeholder collaboration.
Portfolio Presentation/Case Study: You will likely be asked to present a case study from your portfolio, detailing a research project, your process, findings, and the impact of your work. This is a critical step to evaluate your strategic thinking and communication skills.
Behavioral & Situational Questions: Questions designed to assess your fit with Medavie's culture, your ability to work in a team, and how you handle challenging situations.
Cross-functional Stakeholder Interview: Potentially an interview with key stakeholders from product, development, or business teams to gauge collaboration and communication effectiveness.

Portfolio Review Tips:

Showcase Process, Not Just Outcomes: Clearly articulate your research process, from defining objectives to data collection, analysis, and synthesis. Explain why you chose specific methodologies.
Quantify Impact: Whenever possible, use metrics to demonstrate the impact of your UX strategies. This could include improvements in user satisfaction, task completion rates, conversion rates, or reduction in support tickets.
Tell a Story: Structure your case studies to tell a compelling narrative about the problem, your approach, the challenges you faced, your insights, and the resulting solutions and business impact.
Highlight Collaboration: Include examples of how you collaborated with designers, developers, and product managers, and how you communicated your findings to diverse stakeholders.
Tailor to Medavie: Research Medavie's mission and digital products. If possible, subtly align your portfolio examples to the types of challenges they might face in the health solutions sector.

Challenge Preparation:

Be prepared for a potential take-home exercise or a live whiteboard session focused on a UX problem.
Practice articulating your thought process clearly and concisely.
Understand how to gather requirements, identify user needs, and propose solutions based on limited information.
Prepare to discuss how you would measure the success of your proposed solutions.
Familiarize yourself with Medavie's digital presence and consider potential areas for UX improvement.

📝 Enhancement Note: The emphasis on a portfolio presentation and case study is common for strategic roles. Candidates should prepare to demonstrate not just technical UX skills but also their ability to connect user needs to business outcomes through a structured, data-driven approach.

🛠 Tools & Technology Stack

Primary Tools:

UX Research Platforms: Familiarity with tools for conducting interviews, usability testing, surveys, and diary studies. Examples include UserTesting.com, Lookback, Maze, Qualtrics, SurveyMonkey.
Analytics & Data Analysis Tools: Proficiency in analyzing web analytics data. Examples include Google Analytics, Adobe Analytics, Mixpanel, Amplitude.
Data Visualization Tools: Ability to create clear and compelling visualizations of research findings. Examples include Tableau, Power BI, Looker, or advanced Excel/Google Sheets functions.
Prototyping & Wireframing Tools (for understanding, not necessarily creation): Familiarity with tools like Figma, Sketch, Adobe XD, Balsamiq to understand design outputs.

Analytics & Reporting:

Experience with tools for tracking user behavior, engagement, and conversion metrics.
Ability to extract, analyze, and report on data from various sources to identify trends and insights.

CRM & Automation:

While not directly a CRM role, understanding how UX impacts CRM adoption and efficiency (e.g., customer onboarding, support interactions) can be beneficial.
Familiarity with how user data flows through systems and impacts automated processes.

📝 Enhancement Note: The tech stack emphasizes data analysis and user insight tools. Proficiency in analytics platforms and data visualization is crucial for demonstrating the impact of UX strategies, aligning with operations' focus on measurement and performance.

👥 Team Culture & Values

Operations Values:

User-Centricity: A core value driving all decisions, ensuring that user needs are at the forefront of digital product development.
Data-Driven Decision Making: Reliance on research, analytics, and evidence to inform strategies and validate solutions.
Collaboration: Strong emphasis on working effectively with cross-functional teams to achieve common goals.
Innovation: Encouraging creative thinking and the exploration of new approaches to solve user and business problems.
Continuous Improvement: A commitment to iterating on digital experiences and processes to enhance user satisfaction and operational efficiency.

Collaboration Style:

Cross-functional Integration: Active participation in team meetings, workshops, and project discussions with product, design, development, and business teams.
Open Communication: Encouraging candid feedback and transparent sharing of research findings and insights.
Partnership Approach: Working as a strategic partner with product managers and designers to ensure user needs are met throughout the product lifecycle.
Knowledge Sharing: Contributing to a shared understanding of user insights and best practices within the team and organization.

📝 Enhancement Note: The values highlight a blend of analytical rigor, user empathy, and teamwork. For an operations professional, this means thriving in an environment that values evidence-based strategies and collaborative problem-solving to achieve impactful results.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing User Needs with Business Constraints: Effectively advocating for user needs while navigating business objectives, technical limitations, and budget considerations.
Synthesizing Complex Data: Making sense of diverse qualitative and quantitative data sources to derive clear, actionable insights.
Influencing Stakeholders: Persuading various stakeholders with different priorities and perspectives to adopt user-centered recommendations.
Adapting to Evolving Digital Landscape: Staying current with rapid changes in technology, user behaviors, and UX best practices.
Measuring UX Impact: Clearly demonstrating the ROI and business impact of UX research and strategic initiatives.

Learning & Development Opportunities:

Advanced Research Techniques: Deepening skills in specialized research methods like ethnography, longitudinal studies, or advanced statistical analysis.
Product Strategy and Roadmapping: Gaining exposure to and contributing to the strategic planning and prioritization of digital products.
Cross-Disciplinary Learning: Opportunities to learn from product managers, engineers, marketing, and business analysts about their domains.
Industry Certifications: Pursuing certifications in UX research, product management, or Agile methodologies.
Mentorship: Access to experienced UX professionals and leaders within Medavie for guidance and career development.

📝 Enhancement Note: The challenges are typical for strategic roles that require influencing without direct authority and synthesizing complex information. The growth opportunities are substantial, offering pathways to specialize or broaden one's operational and strategic expertise.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to balance conflicting user needs or business requirements. How did you approach it, and what was the outcome?" (Focus on your decision-making process and negotiation skills.)
"How do you prioritize research efforts when faced with multiple potential projects or hypotheses?" (Demonstrate your ability to align research with business goals and impact.)
"Walk me through a complex user research project you led. What were your objectives, methodologies, key findings, and the impact on the product?" (Prepare a strong case study for your portfolio presentation.)
"How do you measure the success of a digital experience, and what metrics do you typically track?" (Showcase your understanding of data analysis and performance measurement.)
"How do you collaborate with product managers and designers to ensure user insights are effectively translated into product features?" (Highlight your teamwork and communication skills.)

Company & Culture Questions:

"What interests you about Medavie and our mission to improve the wellbeing of Canadians?" (Research Medavie's values and recent initiatives.)
"How do you approach understanding an organization's culture and integrating user needs within that context?" (Show your adaptability and understanding of organizational dynamics.)
"Describe your experience working in a hybrid or remote environment. How do you ensure effective collaboration and communication?" (Prepare examples of remote collaboration tools and strategies.)

Portfolio Presentation Strategy:

Structure: Start with the business or user problem, outline your research objectives, detail your methodology, present key findings and insights, explain your recommendations, and conclude with the impact or outcomes.
Visuals: Use clear, professional visuals for your presentation. Include examples of your artifacts (journey maps, personas, wireframes, data charts) and explain their purpose.
Conciseness: Be mindful of time. Focus on the most impactful aspects of your project and be prepared to go deeper on specific areas if asked.
Storytelling: Frame your case study as a narrative to engage your audience and make your contributions memorable.
Q&A Readiness: Anticipate questions about your process, decisions, and the challenges you faced.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, data-driven analysis, and effective communication. Candidates should be ready to articulate their process and impact with specific examples, reinforcing their value in an operations context.

📌 Application Steps

To apply for this User Experience (UX) Strategist position:

Submit your application through the provided link on Medavie's careers portal.
Portfolio Customization: Curate your portfolio to highlight at least one project demonstrating strong user research, data analysis, and strategic recommendation development. Ensure it clearly shows your process and impact, tailored to the requirements of this role.
Resume Optimization: Tailor your resume to emphasize your 5+ years of UX/product experience, specific research methodologies used, data analysis skills, and any experience with Agile environments or CRO platforms. Quantify achievements where possible.
Interview Preparation: Practice presenting a key case study from your portfolio. Prepare to discuss your UX philosophy, how you gather and analyze user data, and how you collaborate with cross-functional teams. Research Medavie's mission and digital offerings.
Company Research: Understand Medavie's role in the Canadian health solutions sector, their commitment to employee well-being, and their digital transformation efforts. This will help you articulate your interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

User Experience (UX) Strategist