URGENT: Social Media & Creative Designer

📍 Job Overview

Job Title: Social Media & Creative Designer
Company: WorkStaff360
Location: Islamabad, Islamabad, Pakistan
Job Type: FULL_TIME
Category: Marketing Operations / Digital Marketing
Date Posted: 2025-08-21T18:41:24
Experience Level: Mid-Level (2-5 years)
Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping WorkStaff360's digital footprint by integrating strategic social media management with compelling creative design.
• The position demands a dual expertise, focusing on enhancing brand visibility and driving audience engagement across diverse digital channels.
• A key objective will be to leverage marketing automation tools like GoHighLevel or Klaviyo to execute and optimize campaigns.
• The ideal candidate will be responsible for analyzing performance metrics to refine social media strategies and creative output, ensuring alignment with overarching marketing goals.

📝 Enhancement Note: While the title is "Social Media & Creative Designer," the responsibilities explicitly mention campaign management using marketing automation tools like GoHighLevel and Klaviyo, indicating a need for skills beyond pure design and social media posting. This leans towards a more integrated marketing operations function within the digital marketing sphere, focusing on campaign execution and performance analysis.

📈 Primary Responsibilities

• Oversee and strategically grow WorkStaff360's presence on key social media platforms including Instagram, Facebook, LinkedIn, and TikTok.
• Develop and maintain a consistent content calendar, ensuring regular and timely posting across all managed channels.
• Implement strategies to actively increase follower count, boost user engagement, and enhance overall brand visibility and recognition.
• Execute and manage social media campaigns and email marketing initiatives utilizing platforms such as GoHighLevel or Klaviyo to drive lead generation and customer interaction.
• Design visually compelling graphics, engaging social media posts, ad creatives, and other marketing collateral that align with brand guidelines and campaign objectives.
• Collaborate closely with the broader marketing team to ensure a cohesive brand voice and consistent creative direction across all digital marketing efforts.
• Monitor, analyze, and report on social media performance metrics and campaign results, using data to inform and optimize future strategies and creative assets.

📝 Enhancement Note: The responsibilities highlight a blend of strategic social media management, hands-on content creation, and campaign execution via marketing automation tools, suggesting a need for a candidate who can manage the full lifecycle of digital marketing campaigns from ideation to analysis.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field is typically expected for roles of this nature, providing a foundational understanding of marketing principles and creative execution.
Experience: A minimum of 2-5 years of proven, hands-on experience in both social media management and graphic design is essential, demonstrating a strong ability to execute across both disciplines.

Required Skills:

• Demonstrated proficiency in <strong>social media management</strong>, including strategy development, content scheduling, and community engagement across platforms like Instagram, Facebook, LinkedIn, and TikTok.
• Proven expertise in <strong>graphic design</strong>, with a strong portfolio showcasing the ability to create professional, visually appealing graphics, social media posts, and ad creatives independently.
• Solid understanding of <strong>content creation</strong> best practices, current digital marketing trends, and effective methods for driving <strong>audience engagement</strong>.
• Practical experience with marketing automation platforms, specifically <strong>GoHighLevel</strong> or <strong>Klaviyo</strong>, for managing email campaigns and social media workflows.
• A highly <strong>creative mindset</strong> with meticulous attention to detail in both design execution and campaign strategy.
• Excellent <strong>communication skills</strong> for collaborating with the marketing team and articulating ideas.
• Strong <strong>time management</strong> abilities to effectively balance multiple projects and deadlines in a fast-paced environment.

Preferred Skills:

• Experience with social media analytics tools (e.g., Buffer, Hootsuite, native platform analytics) for performance tracking and reporting.
• Familiarity with video editing software for social media content creation (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut).
• Basic understanding of SEO principles as they relate to social media content optimization.
• Experience in A/B testing creative assets and campaign elements to improve performance.
• Knowledge of other digital marketing channels beyond social media and email.

📝 Enhancement Note: The "2-in-1 skill set" requirement strongly implies that candidates with a hybrid background or demonstrated success in both areas will be prioritized. The mention of specific tools like GoHighLevel and Klaviyo suggests a need for practical, hands-on experience rather than just theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is critical, showcasing a minimum of 3-5 diverse social media campaigns or client projects that demonstrate a blend of strategic social media management and impactful graphic design.
• For each project, include examples of social media posts, ad creatives, and any associated email marketing collateral designed.
• Provide clear metrics and results for social media growth, engagement rates, and campaign performance, highlighting the ROI or impact of your work.
• Showcase case studies detailing your process for planning, executing, and optimizing campaigns using tools like GoHighLevel or Klaviyo.
• Include examples of brand voice consistency and creative direction management across different platforms.

Process Documentation:

• Candidates should be prepared to discuss their systematic approach to content creation, from ideation and design to scheduling and performance analysis.
• Detail your workflow for managing social media platforms and executing email campaigns, highlighting efficiency and automation strategies.
• Be ready to explain how you track KPIs, analyze data, and use insights to iterate and improve campaign effectiveness and creative output.

📝 Enhancement Note: Given the dual nature of the role, the portfolio should explicitly demonstrate the integration of social media strategy with creative execution, supported by measurable results. The inclusion of GoHighLevel/Klaviyo in the responsibilities means evidence of campaign management within these systems is highly desirable.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Social Media & Creative Designer with 2-5 years of experience in Islamabad, Pakistan, a competitive salary range is estimated to be between PKR 80,000 to PKR 150,000 per month. This estimate considers the hybrid nature of the role and the specific tool requirements.

Benefits:

• Creative Freedom & Impact: Opportunity to work on end-to-end campaigns, with direct influence on engagement and brand growth, fostering a sense of ownership and accomplishment.
• Flexible Work Environment: Enjoy a hybrid setup that offers remote-friendly flexibility and trust-based working hours, promoting work-life balance.
• Growth Opportunities: Access to ongoing training, mentorship programs, and a defined career path within digital marketing and design disciplines.
• Performance Rewards: Recognition and potential bonuses for successful campaigns and strong performance, incentivizing achievement.
• Collaborative Culture: Be part of a supportive team environment that encourages creativity, innovation, and open communication.

Working Hours: The role is advertised as Full Time, and the benefits mention "trust-based working hours," suggesting a flexible approach to the standard 40-hour work week, provided core responsibilities and campaign needs are met.

📝 Enhancement Note: Salary estimation is based on local market data for similar roles in Islamabad, Pakistan, factoring in the specialized skill set combining social media management and graphic design with automation tool experience. The benefits listed highlight a strong emphasis on professional development and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: WorkStaff360 operates within the staffing and recruitment industry, focusing on connecting businesses with skilled professionals. This context means the marketing efforts are geared towards employer branding, lead generation for both clients and candidates, and establishing industry expertise.
Company Size: While not explicitly stated, the need for a dedicated Social Media & Creative Designer suggests a growing marketing department that is scaling its digital presence and requires specialized talent. This implies a mid-sized company or a rapidly expanding startup environment.
Founded: Information on the founding date of WorkStaff360 is not provided, but its active online presence and recruitment efforts indicate an established or rapidly growing business in the HR tech or staffing sector.

Team Structure:

• The role likely sits within a Marketing department, potentially reporting to a Marketing Manager or Head of Marketing.
• The immediate team may include other marketing specialists such as content writers, SEO specialists, or digital campaign managers.
• Collaboration is expected with recruitment teams to understand client needs and candidate profiles, and potentially with sales teams to align marketing efforts with business development goals.

Methodology:

• The marketing approach emphasizes data-driven decision-making, with a focus on tracking campaign performance and utilizing analytics to inform strategy.
• Workflow planning likely involves agile methodologies, allowing for quick adaptation to market trends and campaign feedback.
• Automation is a key component, with the use of tools like GoHighLevel and Klaviyo to streamline processes and enhance efficiency in campaign execution and management.

Company Website: https://workstaff360.com/

📝 Enhancement Note: Understanding WorkStaff360's industry (staffing/recruitment) is crucial for tailoring marketing content. The "dynamic" and "hybrid" nature of the role suggests an agile and modern marketing team structure.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned as a Mid-Level role, suitable for professionals with foundational experience (2-5 years) who are capable of independent work within their specialized areas but also benefit from guidance and mentorship. The role requires taking ownership of social media channels and creative output, with a clear path for growth.

Reporting Structure: The Social Media & Creative Designer will likely report to a Marketing Manager or a senior member of the marketing team. This structure provides oversight and strategic direction, while allowing the designer autonomy in execution.

Operations Impact: The role directly impacts WorkStaff360's brand perception, lead generation efforts, and overall market presence. Effective social media management and creative design are crucial for attracting both clients seeking talent and candidates looking for opportunities, directly influencing business development and recruitment pipelines.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like social media advertising, advanced analytics, or specific design software.
• Campaign Management Leadership: Potential to lead end-to-end digital campaigns, taking on more strategic responsibilities and managing larger projects.
• Digital Marketing Strategy: Progression into roles that involve broader digital marketing strategy development, including SEO, content marketing, and email marketing automation.
• Mentorship and Training: Access to industry training, workshops, and mentorship programs to enhance skills in digital marketing and creative design.

📝 Enhancement Note: The "Growth Opportunities" are framed to appeal to ambitious professionals looking to advance their careers in digital marketing and creative roles, emphasizing skill development and strategic involvement.

🌐 Work Environment

Office Type: The company offers a hybrid work environment, combining the benefits of remote work flexibility with the advantages of in-office collaboration and team cohesion.
Office Location(s): The primary office location is in Islamabad, Pakistan. Specific details about the office facilities or amenities are not provided, but it is expected to support a professional and collaborative work setting.

Workspace Context:

• The hybrid model allows for a mix of focused individual work at home and collaborative sessions or team meetings at the office.
• Expect a dynamic workspace that values creativity and innovation, where team members are encouraged to share ideas and contribute to campaign development.
• Access to necessary design and marketing software, along with collaborative digital tools, will be provided to facilitate seamless workflow.

Work Schedule: The role is full-time, but the mention of "trust-based working hours" suggests a degree of flexibility. Employees are expected to manage their time effectively to meet campaign deadlines and team collaboration needs, rather than adhering to a rigid 9-to-5 schedule.

📝 Enhancement Note: The hybrid arrangement and flexible working hours are key selling points, indicating a modern work culture that prioritizes employee autonomy and work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience in social media management and graphic design.
• Skill Assessment/Case Study: You may be asked to complete a practical design task or a social media strategy exercise to evaluate your creative skills, strategic thinking, and proficiency with relevant tools (e.g., GoHighLevel, Klaviyo).
• Interview with Hiring Manager: A discussion focused on your experience, approach to social media management, creative process, understanding of campaign execution, and cultural fit within the team.
• Final Interview: Potentially an interview with senior management to discuss career aspirations and overall fit within WorkStaff360.

Portfolio Review Tips:

• Highlight Integration: Clearly demonstrate how your social media strategies and creative designs work together to achieve specific marketing objectives.
• Showcase Results: Quantify your achievements with data and metrics for follower growth, engagement rates, campaign ROI, and any other relevant KPIs.
• Tool Proficiency: Include examples or case studies that specifically showcase your use of GoHighLevel, Klaviyo, or similar marketing automation tools in campaign execution.
• Visual Appeal & Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, with clear descriptions of your role in each project.
• Brand Alignment: Demonstrate your ability to adapt to different brand voices and maintain creative consistency.

Challenge Preparation:

• Social Media Strategy: Be prepared to outline a strategy for growing a brand's social media presence, including content pillars, engagement tactics, and platform prioritization.
• Creative Design: Practice creating compelling social media graphics or ad creatives under a time constraint, focusing on clarity, brand consistency, and call-to-action effectiveness.
• Campaign Execution: Be ready to discuss how you would plan, launch, and manage a social media or email campaign using GoHighLevel/Klaviyo, including target audience segmentation and performance tracking.

📝 Enhancement Note: Emphasis on a portfolio that proves the integrated skillset and demonstrates practical experience with GoHighLevel/Klaviyo is crucial. Candidates should anticipate a practical assessment to validate their design and strategic capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Social Media Management Platforms: Expertise in scheduling, publishing, and monitoring tools such as Buffer, Hootsuite, Sprout Social, or native platform management tools.
• Graphic Design Software: Proficiency in industry-standard tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar design applications for creating visual assets.
• Marketing Automation Platforms: Hands-on experience with <strong>GoHighLevel</strong> and/or <strong>Klaviyo</strong> for managing email marketing campaigns, social media workflows, and CRM functionalities.

Analytics & Reporting:

• Social Media Analytics: Familiarity with native platform analytics (Instagram Insights, Facebook Insights, LinkedIn Analytics), Google Analytics, and social media reporting tools to track performance and derive insights.
• Data Visualization: Ability to present data clearly through dashboards or reports, potentially using tools like Google Data Studio, Tableau, or basic Excel charts.

CRM & Automation:

• CRM Systems: While not explicitly mentioned, familiarity with CRM systems is beneficial for understanding customer data and campaign targeting.
• Integration Tools: Understanding of how different marketing tools integrate to create seamless campaign workflows.

📝 Enhancement Note: The explicit mention of GoHighLevel and Klaviyo makes these essential requirements. Proficiency in design software and social media management tools is also critical.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value that encourages fresh ideas, unique design approaches, and innovative ways to engage audiences on social media.
• Data-Driven Decision Making: Emphasis on using analytics and performance metrics to guide strategy, optimize campaigns, and measure success, ensuring accountability.
• Collaboration & Communication: A commitment to working effectively with team members, sharing insights, providing constructive feedback, and maintaining open lines of communication.
• Efficiency & Automation: A drive to streamline processes, leverage technology (like GoHighLevel/Klaviyo), and maximize productivity in campaign management and content creation.
• Impact & Results: A focus on achieving tangible outcomes, such as increased engagement, follower growth, and campaign success, recognizing individual contributions to these achievements.

Collaboration Style:

• Expect a collaborative environment where team members actively share ideas, provide input on creative concepts, and work together to refine campaign strategies.
• Cross-functional collaboration with recruitment and sales teams is likely, requiring clear communication and alignment on marketing objectives.
• A culture of continuous learning and improvement, where sharing best practices and feedback is encouraged to drive collective growth.

📝 Enhancement Note: The company culture appears to value a blend of creative freedom and data-driven accountability, with a strong emphasis on teamwork and continuous improvement, particularly in leveraging automation for efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Dual Roles: Effectively managing the demands of both strategic social media management and creative design, ensuring high-quality output in both areas.
• Platform Algorithm Changes: Staying updated with and adapting to frequent changes in social media platform algorithms to maintain optimal reach and engagement.
• Content Saturation: Developing unique and engaging content that stands out in a crowded digital landscape.
• Measuring ROI: Clearly demonstrating the return on investment for social media and email marketing efforts, especially in a competitive market like recruitment.

Learning & Development Opportunities:

• Advanced Digital Marketing Certifications: Pursuing certifications in areas like social media advertising, content marketing, or specific automation platforms.
• Design Software Training: Opportunities to master advanced features or learn new design tools and techniques.
• Campaign Strategy Workshops: Participating in workshops focused on developing sophisticated digital marketing campaign strategies and analytics.
• Industry Conferences: Attending relevant digital marketing or design conferences to gain insights into emerging trends and best practices.

📝 Enhancement Note: The challenges presented offer a realistic view of the role, framing them as opportunities for skill development and professional growth within the dynamic digital marketing field.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a social media content strategy for WorkStaff360 to increase brand awareness within the recruitment industry?" (Focus on platform selection, content pillars, engagement tactics, and KPIs.)
• "Describe your process for designing an effective social media ad creative. What elements are crucial for driving conversions?" (Highlight design principles, A/B testing, and call-to-action effectiveness.)
• "Walk me through how you would use GoHighLevel or Klaviyo to execute an email campaign targeting potential clients. What metrics would you track?" (Demonstrate practical knowledge of the automation tools and campaign management.)

Company & Culture Questions:

• "What do you know about WorkStaff360 and our industry? How would your skills benefit our company's marketing efforts?" (Showcase research and understanding of the business context.)
• "How do you collaborate with team members on creative projects? Describe a time you received constructive feedback on your design work." (Assess teamwork and receptiveness to feedback.)
• "How do you measure the success of your social media campaigns and creative work? Can you provide an example of a campaign where you significantly improved performance?" (Focus on data analysis and impact demonstration.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project, clearly stating the objective, your role, the tools used (especially GoHighLevel/Klaviyo), your creative process, and the quantifiable results achieved.
• Highlight the Synergy: Explicitly show how your social media strategy and design execution complemented each other to achieve campaign goals. Use visual examples of posts, ads, and email content.
• Tell a Story: For each project, narrate the journey from challenge to solution to outcome. Emphasize your problem-solving skills and strategic thinking.
• Be Prepared to Discuss Metrics: Be ready to deep-dive into the data and explain how you interpreted analytics to optimize campaigns and demonstrate ROI.

📝 Enhancement Note: Preparation should focus on showcasing the integrated skillset and practical application of automation tools. Candidates should be ready to discuss their strategic thinking, creative process, and ability to deliver measurable results.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on WorkStaff360's careers page.
• Portfolio Customization: Tailor your resume and portfolio to highlight specific experience in social media management, graphic design, and the use of GoHighLevel/Klaviyo. Showcase projects that demonstrate your ability to create engaging content and manage campaigns effectively.
• Resume Optimization: Ensure your resume clearly outlines achievements with quantifiable metrics (e.g., "Increased Instagram engagement by 25%," "Designed ad creatives that improved click-through rates by 15%"). Use keywords relevant to social media, graphic design, and marketing automation.
• Interview Preparation: Practice articulating your creative process, social media strategy, and campaign execution methods. Be ready to discuss your experience with GoHighLevel/Klaviyo and how you measure success. Prepare a concise walkthrough of your portfolio, focusing on integrated campaign examples.
• Company Research: Familiarize yourself with WorkStaff360's services, target audience, and current social media presence. Understand their industry context (staffing/recruitment) to better align your responses with their business objectives and operational needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.