UI UX Designer

📍 Job Overview

Job Title: UI UX Designer
Company: Aisle
Location: Bengaluru, Karnataka, India
Job Type: FULL_TIME
Category: Product Design / User Experience
Date Posted: 2025-10-24T03:50:09
Experience Level: Mid-Level
Remote Status: On-site

🚀 Role Summary

• Drive product innovation by conceptualizing and designing new features and user experiences for Aisle's dating platforms.
• Translate business requirements and user needs into intuitive and visually appealing user interfaces and detailed wireframes.
• Champion user-centric design principles throughout the product development lifecycle, from ideation to iteration.
• Ensure seamless user journeys and consistent brand aesthetics across all Aisle applications, including vernacular platforms like Arike, Anbe, Neetho, and Neene.
• Collaborate closely with product management and engineering teams to deliver high-quality, engaging, and effective digital products.

📝 Enhancement Note: This role is positioned as a mid-level UI/UX Designer, indicated by the 3-5 years of experience requirement. The emphasis on working with a "Business Head & Product Team" and designing "new features and products" suggests a significant contribution to the product roadmap and strategy, rather than just execution. The need to "Track success of the new features/experiments and iterate" highlights a data-informed approach to design, common in product-focused roles.

📈 Primary Responsibilities

• Collaborate with the Business Head and Product Team to conceptualize, design, and develop innovative features and new products aligned with Aisle's mission.
• Create detailed wireframes, user flows, and interactive prototypes to effectively communicate design ideas and user journeys.
• Design visually appealing and user-friendly interfaces, ensuring adherence to design principles and Aisle's brand identity.
• Conduct user research and usability testing to gather insights, validate design decisions, and identify areas for improvement.
• Articulate design rationale and user experience strategies clearly and persuasively to cross-functional teams.
• Ensure UI/UX consistency across all Aisle products and platforms, including Aisle, Arike, Anbe, Neetho, and Neene.
• Perform UI/UX quality assurance, including testing for inconsistencies and potential app crashes prior to release.
• Monitor the performance and success metrics of new features and experiments, using data to drive iterative design improvements.
• Stay updated with the latest design trends, tools, and best practices in the digital product and dating app industry.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and hands-on execution. The inclusion of "writing UX secs and articulating ideas" and "testing for UI/UX consistency & app crashes" indicates a comprehensive involvement in the product lifecycle, from initial concept to final quality assurance, with a strong emphasis on user experience and product integrity.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in UI/UX design are paramount. Candidates with degrees in Design, Human-Computer Interaction, Computer Science, or related fields may have a foundational understanding.
Experience: 3-5 years of professional experience in UI/UX design, with a proven track record of designing digital products, preferably in the mobile app or tech industry.

Required Skills:

• Design Principles: Strong understanding and application of core design principles, including layout, typography, color theory, and visual hierarchy.
• Design Tools Proficiency: Expertise in industry-standard design and prototyping tools such as Figma, Sketch, and Adobe Creative Suite (Photoshop, Illustrator).
• Wireframing & Prototyping: Ability to create detailed wireframes, user flows, and interactive prototypes to visualize and test design concepts.
• User Experience (UX) Design: Deep understanding of UX methodologies, user-centered design, information architecture, and user journey mapping.
• User Interface (UI) Design: Skill in creating intuitive, aesthetically pleasing, and functional user interfaces for web and mobile applications.
• Visual Design: A keen eye for aesthetics, composition, and detail in creating compelling visual designs.
• Critical Thinking: Ability to analyze problems, identify inconsistencies, and develop effective design solutions.
• Communication: Excellent verbal and written communication skills, with the ability to clearly articulate design decisions and rationale.

Preferred Skills:

• User Research & Usability Testing: Experience conducting user interviews, surveys, and usability testing to gather actionable insights.
• A/B Testing: Familiarity with A/B testing methodologies for optimizing user interfaces and product features.
• Mobile App Design: Specific experience designing for iOS and Android platforms, understanding platform-specific guidelines.
• Agile/Scrum Methodologies: Experience working within agile development environments.
• Data Analysis for Design: Ability to interpret user data and analytics to inform design iterations.

📝 Enhancement Note: The requirement for "3-5 years of experience" and proficiency in specific tools like Figma and Sketch, alongside a strong understanding of "design principles" and the ability to "create wireframes and prototypes," clearly positions this as a mid-level to senior-level design role. The emphasis on "discuss and explain design concepts" suggests the need for strong communication and presentation skills beyond just technical design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of UI/UX design projects, demonstrating your process from concept to completion.
• Include case studies that detail the problem statement, your design process, key decisions made, and the impact of your solutions.
• Showcase your proficiency with design tools like Figma, Sketch, and Adobe Creative Suite through project examples.
• Highlight your ability to create detailed wireframes, user flows, and interactive prototypes.
• Demonstrate your understanding of user-centered design principles and how you've applied them to solve user problems.

Process Documentation:

• For each portfolio project, clearly articulate the design methodology employed (e.g., user research, wireframing, prototyping, usability testing, iteration).
• Document the challenges faced during the design process and how you overcame them.
• Present the outcomes and impact of your designs, supported by metrics or qualitative feedback where possible.
• Showcase your approach to maintaining UI/UX consistency across different platforms or features.

📝 Enhancement Note: For a UI/UX role, a portfolio is not just a collection of work but a demonstration of process and problem-solving. The emphasis should be on showcasing how candidates approach design challenges, articulate their rationale, and measure the impact of their work, aligning with Aisle's goal of iterating based on feature success.

💵 Compensation & Benefits

Salary Range: Based on the provided experience level (3-5 years) and location (Bengaluru, India), a competitive salary range for a UI UX Designer would typically fall between ₹7,00,000 to ₹12,00,000 per annum. This estimate is derived from industry benchmarks for similar roles in Bengaluru, considering the tech and startup ecosystem, and Aisle's positioning as a growing tech company.

Benefits:

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.
• Paid Time Off: Generous vacation days, sick leave, and public holidays.
• Professional Development: Opportunities for training, attending design conferences, and acquiring new skills.
• Team Events & Socials: Regular company-sponsored events to foster team bonding and a positive work environment.
• Stock Options: Potential for equity in a growing company, aligning employee success with company growth.
• Flexible Work Environment: While on-site is specified, there might be some flexibility for specific needs.

Working Hours: The standard working hours are expected to be 40 hours per week, aligning with typical full-time employment in India. There may be a need for flexibility to meet project deadlines or participate in critical product launches.

📝 Enhancement Note: Given the location in Bengaluru, India, and the specified experience level, a salary range has been estimated using industry data for UI/UX designers. The benefits listed are standard for tech companies in India and are tailored to attract and retain talent in a competitive market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically a high-intent dating app. Aisle operates in a competitive market, aiming to differentiate itself from casual dating apps by focusing on serious relationships. This industry requires a strong emphasis on user trust, engagement, and continuous product innovation. Company Size: Aisle is part of InfoEdge, a large public tech company in India, but operates with the agility of a startup. This hybrid structure can offer stability with the dynamic pace of innovation. The size suggests a collaborative environment where individual contributions are visible. Founded: Aisle was founded to provide a "wise middle path" between casual dating and matrimony, focusing on high-intent users. Its expansion into vernacular dating apps (Arike, Anbe, Neetho, Neene) demonstrates a commitment to localization and reaching a broader audience.

Team Structure:

• The UI UX Designer will report to and work closely with the "Business Head & Product Team." This suggests a lean, cross-functional structure where design is integrated directly into product strategy and business objectives.
• Collaboration is expected with product managers, engineers, and potentially marketing teams.
• The emphasis on "writing UX secs and articulating your ideas" implies a team culture that values clear communication and design advocacy.

Methodology:

• Data-Driven Design: The responsibility to "Track success of the new features/experiments and iterate" indicates a strong reliance on data analytics and user feedback to inform design decisions.
• Agile Development: While not explicitly stated, the fast-paced nature of app development and feature iteration suggests an agile or lean methodology.
• User-Centricity: The core mission and design responsibilities emphasize understanding and serving the user's needs to build a "romantic place on the internet."

Company Website: https://aisle.in/

📝 Enhancement Note: Aisle's positioning as a "high-intent dating app" and its acquisition by InfoEdge suggests a company balancing innovative startup culture with the stability and resources of a larger entity. The emphasis on vernacular apps highlights a strategic approach to market penetration and user engagement. The direct collaboration with the Business Head and Product Team points to a role with significant influence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "UI UX Designer" with 3-5 years of experience, indicating a mid-level professional. The responsibilities suggest an individual contributor role with significant autonomy and influence over product design. They are expected to not just execute but also contribute to ideation and strategy.

Reporting Structure: The UI UX Designer will report to the "Business Head & Product Team." This implies a direct line of communication with key decision-makers, allowing for rapid feedback loops and greater impact on product direction.

Operations Impact: The UI UX Designer's impact is directly tied to user engagement, retention, and conversion rates on the Aisle platform. By creating intuitive and appealing user experiences, they directly contribute to the app's success in matching users, driving subscriptions, and fulfilling its mission of building meaningful connections. Their work is critical to the app's market position and revenue generation.

Growth Opportunities:

• Senior UI/UX Designer: Progression to a senior role with increased responsibility for complex features, mentorship of junior designers, and greater strategic input.
• Product Design Lead: Opportunity to lead the design function for specific product areas or the entire platform as the team grows.
• Specialization: Potential to specialize in areas like user research, interaction design, or visual design based on interest and company needs.
• Cross-functional Leadership: Develop leadership skills by working closely with product and business teams, potentially moving into product management or strategy roles.

📝 Enhancement Note: The role offers a clear path for growth within a dynamic product environment. The direct reporting line to leadership provides visibility and opportunities to influence product strategy, which is a significant advantage for career development in the design field.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a physical office presence required in Bengaluru. This suggests a traditional office environment conducive to collaborative work and team interaction.

Office Location(s): HSR Layout, Bengaluru, Karnataka, India. This is a well-known IT and startup hub in Bengaluru, offering good connectivity and access to amenities.

Workspace Context:

• Collaborative Environment: Working closely with the Business Head and Product Team suggests a highly collaborative and interactive workspace.
• Tools & Technology: Access to modern design software (Figma, Sketch, Adobe Creative Suite) and potentially other collaboration tools.
• Team Interaction: Opportunities for regular brainstorming sessions, design reviews, and team meetings to foster innovation and problem-solving.

Work Schedule: Standard full-time hours (40 hours/week) are expected. While on-site, the company culture might offer some flexibility, but the core requirement is physical presence. The fast-paced nature of app development might occasionally require extended hours to meet critical deadlines.

📝 Enhancement Note: The on-site requirement in a prime Bengaluru location like HSR Layout indicates a preference for in-person collaboration and team synergy, which is often beneficial for creative and product development roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.
• Portfolio Presentation: A dedicated session to walk through your portfolio, explaining your design process, problem-solving approach, and the impact of your work. Be prepared to discuss specific case studies in detail.
• Technical/Design Interview: Discussions focused on design principles, UX methodologies, tool proficiency, and problem-solving scenarios. You might be asked to critique existing designs or solve a design challenge.
• Team/Cultural Fit Interview: Meetings with the Business Head, Product Team, and potentially other team members to assess your communication style, collaboration skills, and alignment with Aisle's culture.
• Final Interview: Potentially with senior leadership to discuss overall fit and strategic contributions.

Portfolio Review Tips:

• Curate Effectively: Select 3-5 of your strongest projects that best showcase your skills relevant to Aisle's product (mobile dating app).
• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges, your solutions, and the outcomes/impact. Use visuals effectively.
• Highlight Process: Emphasize your design thinking, user research, wireframing, prototyping, and testing methodologies.
• Showcase Tool Proficiency: Demonstrate your mastery of Figma, Sketch, Adobe Creative Suite, and other relevant tools.
• Quantify Impact: Whenever possible, use data and metrics to show the success of your designs (e.g., increased conversion, improved engagement, reduced drop-off rates).
• Tailor to Aisle: If possible, include a project or discuss how you would approach designing for a dating app, showing your understanding of the domain.

Challenge Preparation:

• Design Challenge: Be prepared for a take-home design challenge or an in-interview exercise that simulates a real-world problem Aisle might face.
• Problem Decomposition: Practice breaking down complex problems into smaller, manageable parts.
• Solution Articulation: Develop clear and concise ways to present your proposed solutions, justifying your design decisions.
• User-Centricity: Ensure your solutions are always grounded in user needs and business objectives.

📝 Enhancement Note: The interview process will heavily rely on portfolio review and the ability to articulate design decisions. Candidates should prepare to discuss their process and demonstrate how they translate user needs into effective product designs, particularly within the context of a dating app.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be a primary tool for UI design, wireframing, prototyping, and collaboration. Proficiency expected for creating detailed user interfaces and interactive prototypes.
• Sketch: Another industry-standard tool for UI design, particularly on macOS. Familiarity is highly valued for its robust features in vector graphics and UI design.
• Adobe Creative Suite: Includes Photoshop for image editing and manipulation, and Illustrator for vector graphics. These are essential for creating assets and visual elements.
• Prototyping Tools: Beyond Figma/Sketch's built-in capabilities, familiarity with dedicated prototyping tools might be beneficial for complex interactions.

Analytics & Reporting:

• Analytics Platforms: While not explicitly mentioned, experience with tools like Google Analytics, Mixpanel, or Amplitude would be advantageous for tracking user behavior and feature performance.
• User Feedback Tools: Familiarity with tools for collecting and analyzing user feedback (e.g., surveys, in-app feedback mechanisms).

CRM & Automation:

• Not directly applicable to the UI/UX Designer role, but understanding how design impacts user onboarding and engagement funnels within a CRM context could be a plus.

📝 Enhancement Note: Proficiency in Figma and Sketch is critical, as these are the primary tools for modern UI/UX design. The ability to create interactive prototypes within these tools is also essential for communicating design intent and testing user flows.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs to create meaningful connections and a positive dating experience.
• Innovation: Driving forward with new features and product improvements to stay ahead in the competitive dating app market.
• Quality & Detail: A focus on meticulous design, ensuring a polished and error-free user experience across all platforms.
• Collaboration: Working effectively within cross-functional teams (product, business, engineering) to achieve shared goals.
• Data-Informed Decisions: Utilizing analytics and user feedback to guide design choices and iterate on product features.

Collaboration Style:

• Cross-functional Integration: Active participation in product strategy discussions and close collaboration with product managers and engineers to ensure design feasibility and alignment.
• Open Communication: Encouraging clear and constructive feedback during design reviews and team meetings.
• Iterative Approach: Embracing an iterative design process where feedback and data lead to continuous improvement.
• Advocacy for the User: Effectively championing user needs and advocating for design solutions that enhance the user experience.

📝 Enhancement Note: Aisle's culture likely values a blend of innovation, user focus, and collaborative execution, typical of successful tech companies, especially in the consumer app space. The emphasis on "building the most romantic place on the internet" suggests a mission-driven culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Designing features that are both highly engaging for users and contribute to Aisle's business objectives (e.g., subscriptions, retention).
• Maintaining Consistency Across Vernacular Apps: Ensuring a cohesive and high-quality user experience across multiple distinct language-based dating platforms.
• Staying Ahead of Design Trends: Continuously adapting to evolving design trends and user expectations in the fast-paced dating app industry.
• Iterating Based on Performance Data: Translating complex user behavior data and A/B test results into actionable design improvements.

Learning & Development Opportunities:

• Exposure to Product Strategy: Direct involvement in product ideation and strategic discussions with leadership.
• Skill Specialization: Opportunities to deepen expertise in specific areas of UI/UX design, user research, or interaction design.
• Industry Insights: Learning about the unique dynamics of the dating app market and user psychology.
• Cross-functional Skill Development: Gaining experience working closely with product management and engineering teams, understanding their perspectives.

📝 Enhancement Note: The challenges are inherent to product design in a competitive consumer tech space. The growth opportunities are significant, particularly given the direct interaction with leadership and the potential to shape a growing product.

💡 Interview Preparation

Strategy Questions:

• Product Vision: "How would you approach designing a new feature to increase user engagement on a high-intent dating app like Aisle?" (Focus on understanding Aisle's mission and user base).
• Design Process: "Walk me through a project where you had to balance conflicting user feedback or business requirements. How did you resolve it?" (Demonstrate problem-solving and prioritization skills).
• User Research: "Describe a time when user research significantly changed your design direction. What was the outcome?" (Highlight your commitment to user-centricity).

Company & Culture Questions:

• "What excites you about Aisle's mission to build 'the most romantic place on the internet'?" (Show genuine interest and alignment).
• "How do you approach collaboration with product managers and engineers?" (Emphasize teamwork and communication).
• "How do you stay updated with the latest design trends and incorporate them into your work?" (Demonstrate continuous learning).

Portfolio Presentation Strategy:

• Start with the "Why": Clearly state the problem you were solving and the goals of the project.
• Show, Don't Just Tell: Use visuals (screenshots, mockups, prototypes) extensively to illustrate your design process and final output.
• Explain Your Decisions: Articulate the rationale behind your design choices, linking them back to user needs and business objectives.
• Highlight Impact: Quantify results whenever possible. If direct metrics aren't available, discuss the intended impact or qualitative feedback received.
• Be Ready for Q&A: Anticipate questions about your process, challenges, and alternative solutions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the product design lifecycle, user-centric thinking, and the ability to communicate design rationale effectively, especially within the context of a dating app's unique challenges and opportunities.

📌 Application Steps

To apply for this UI UX Designer position:

• Submit your application through the Aisle careers portal (https://aisle.freshteam.com/jobs/TfQ93TrE1J1a/ui-ux-designer).
• Tailor Your Resume: Highlight your experience with Figma, Sketch, Adobe Creative Suite, user research, wireframing, and prototyping. Quantify achievements where possible.
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant projects, and clearly articulates your design process and impact. Be ready to present specific case studies.
• Research Aisle: Understand their mission, target audience, vernacular apps, and recent developments. This will help you tailor your application and interview responses.
• Practice Your Pitch: Be ready to articulate your design philosophy, your approach to problem-solving, and why you are a great fit for Aisle.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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