UI Marketing Designer

📍 Job Overview

Job Title: UI Marketing Designer

Company: Sumsub

Location: Limassol, Cyprus (Remote OK)

Job Type: Full-Time

Category: Marketing Design / UI/UX

Date Posted: January 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (with optional office/coworking spaces in some locations)

🚀 Role Summary

• Spearhead the visual representation of Sumsub's product through stylized UI designs for marketing collateral, website assets, and product demonstrations.

• Establish and maintain a dedicated marketing-focused visual design system, ensuring brand consistency and aesthetic appeal across all outward-facing product visuals.

• Collaborate closely with Product Designers and Marketing teams to translate complex product features into clear, visually compelling narratives for various marketing channels.

• Iteratively refine UI designs based on performance data and stakeholder feedback to optimize conversion rates and user clarity in marketing contexts.

📝 Enhancement Note: While the title is "UI Marketing Designer," the role's emphasis on creating "stylized versions of our software for website pages, high-fidelity storyboards, and product demos" and building a "visual design system... that dictates how our product is represented across all marketing channels" positions this as a specialized design role bridging UI/UX principles with marketing storytelling and visual brand execution. It requires a strong understanding of UI/UX but with a distinct focus on marketing impact and visual appeal rather than purely functional product design. The remote-first, trust-based culture and emphasis on flexibility are key differentiators for this role.

📈 Primary Responsibilities

• Elevate Product Visuals: Design and style high-fidelity product screens and "hero" visuals specifically for marketing purposes, ensuring the interface looks aspirational yet authentic to the product's functionality.

• Develop Marketing UI Assets: Create stylized UI layouts for marketing website pages, landing pages, and social media campaigns, ensuring they are engaging and aligned with campaign objectives.

• Build Marketing Design System: Establish and maintain a dedicated design system for marketing-focused UI, including defining stylized components, simplified "abstracted" UI patterns, and ensuring motion-ready assets for animations and demos.

• Strategic Storyboarding: Translate complex product features and user flows into clear, visually compelling narratives for product explainer videos, interactive demos, and animated marketing content.

• Cross-Functional Collaboration: Partner closely with Product Designers to understand core UX principles and with the Marketing team to ensure all visuals align with campaign goals, brand identity, and target audience messaging.

• Iterative Refinement & Optimization: Utilize feedback from stakeholders and performance data from landing pages and campaigns to continuously iterate on how the product is presented, aiming to maximize conversion and clarity.

• Standardize Aesthetics: Develop comprehensive templates, style guides, and component libraries that empower the broader marketing team to showcase product screens consistently and effectively across all social media, advertisements, and presentations.

• Visual Design System Maintenance: Ensure the marketing UI design system is up-to-date, well-documented, and easily accessible to relevant teams, promoting efficient content creation and brand consistency.

📝 Enhancement Note: The responsibilities highlight a unique blend of core UI/UX design skills applied within a marketing context. The emphasis on establishing a "marketing-focused design system" and creating "stylized components" and "abstracted UI patterns" indicates a need for a designer who can adapt core product visuals for persuasive marketing storytelling, not just replicate them. The iterative refinement based on "performance data from landing pages" also points to a data-informed design approach within marketing campaigns.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communication, UI/UX Design, or a related field is expected. Equivalent practical experience will be highly valued.

Experience: Proven experience (ideally 2-5 years) in UI design, with a significant portion focused on marketing collateral, web design, or product visualization for external communications. Experience in building or contributing to design systems is crucial.

Required Skills:

• Expert UI Design Skills: Proficient in creating high-fidelity UI screens, wireframes, and mockups with a keen eye for aesthetics and user flow.

• Design System Expertise: Proven experience in building, documenting, and maintaining design systems using tools like Figma.

• Mastery of Figma: Advanced proficiency in Figma for UI design, prototyping, and component management.

• Adobe Creative Suite Proficiency: Strong command of Adobe Photoshop, Illustrator, and potentially After Effects for asset creation and manipulation.

• Visual Storytelling: Ability to translate complex product features and technical concepts into clear, engaging visual narratives.

• Strong English Communication: Fluent in English (B2 or higher) to articulate design decisions and collaborate effectively with international teams.

• Detail-Oriented: Exceptional attention to detail in typography, spacing, color theory, and overall visual hierarchy.

• Iterative Design Mindset: Ability to incorporate feedback and data to refine designs for improved marketing performance.

Preferred Skills:

• Motion Design Tools: Experience with After Effects, Rive, or Lottie for creating animated UI elements and product demos.

• Web Design & Layout: Experience designing responsive UI layouts for marketing websites and landing pages.

• Storyboarding for Video: Demonstrated ability to create detailed storyboards for product explainer videos or animations.

• Understanding of UX Principles: While marketing-focused, a solid understanding of core UX principles to ensure visuals remain authentic to the product.

• Experience with CRM/Marketing Automation Tools: Familiarity with how UI assets are deployed in marketing automation platforms can be a plus.

📝 Enhancement Note: The "About You" section strongly implies a preference for candidates who are passionate about the creative and storytelling aspects of design rather than deep functional UX. The emphasis on Figma and Adobe Suite, coupled with "motion tools" as a plus, defines the core technical requirements. The "Portfolio" requirement is explicitly linked to visualizing software products for marketing or educational purposes, which is a critical differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase UI Design: Include a strong collection of clean, visually appealing UI designs, demonstrating proficiency in layout, typography, and color.

• Design System Examples: Present specific examples of design systems or style guides you have built or contributed to, highlighting component libraries, documentation, and consistency at scale.

• Marketing Visualization Case Studies: Feature projects where you have visualized software products or complex features specifically for marketing purposes (e.g., website hero images, feature callouts, ad creatives).

• Storyboarding/Animation Samples: If applicable, include storyboards for videos or examples of UI animations that simplify complex product interactions.

• Demonstrate Iterative Process: Show examples of how you have used feedback or data to refine designs, illustrating your iterative design process.

Process Documentation:

• Design System Documentation: Candidates are expected to have experience in documenting design systems, outlining usage guidelines, component states, and interaction patterns for marketing applications.

• Workflow Design for Marketing Assets: The ability to design efficient workflows for creating and deploying marketing UI assets, from concept to final delivery, is implied.

• Style Guide Creation: Experience in creating comprehensive style guides for broader marketing teams to ensure consistent use of product visuals.

📝 Enhancement Note: The role's emphasis on building a marketing-focused design system and creating visuals specifically for marketing channels means the portfolio should lean heavily into these aspects. Candidates should be prepared to demonstrate not just design skill, but the ability to adapt and stylize UI for persuasive communication and brand storytelling, with clear documentation of their design system contributions.

💵 Compensation & Benefits

Salary Range: Based on a remote-first, fully international team, and the mid-level experience required (2-5 years), a competitive salary range for a UI Marketing Designer in a high-demand tech market like the UK (where the role is notionally based for compliance/hiring purposes, though remote) would typically fall between £45,000 - £65,000 per annum. This range is benchmarked against similar roles in the tech industry in the UK, considering factors like company size (Sumsub is a growing SaaS provider), specialization (marketing design), and the remote nature of the position.

Benefits:

• Remote-First, Trust-Based Culture: Work from anywhere that best suits your productivity, with optional office/coworking spaces available in certain locations.

• True Flexibility: Adaptable working hours to accommodate personal needs, focusing on productivity and team sync rather than a rigid 9-to-5 schedule.

• Generous Time Off:

  • Birthday holiday.
  • 10 personal days annually.
  • 7 sick days without requiring detailed paperwork.
  • Additional time off for Christmas and New Year.

• Meaningful Work: Contribute to a mission focused on building a secure, accessible, and inclusive digital world, fighting fraud and enhancing online trust.

• Fair and Transparent Pay: Compensation benchmarked to market standards for the role and region.

• Global Opportunities: Work with a diverse international team and customer base, contributing to worldwide campaigns.

• Structured Growth: Clear goals, open feedback mechanisms, and personal development plans supported by learning opportunities and coverage of role-specific events (e.g., design conferences).

• Team Offsites: Opportunities to connect, collaborate, and recharge with the team in person a few times a year, with all expenses covered.

• Hardware & Tools: Provision of necessary tools and hardware to ensure effective job performance.

• Friendly & Inclusive Environment: A human-centric culture that values individuality, open communication, and diverse perspectives.

Working Hours: The role operates on a flexible schedule, not adhering to a strict 9-to-5. Employees are expected to maintain productivity and ensure they are in sync with their team, allowing for adjustments as needed. The standard expectation aligns with a full-time role, typically around 40 hours per week.

📝 Enhancement Note: The salary estimate is based on UK market rates for a mid-level UI Designer with a marketing specialization, adjusted for a remote, international role. The benefits are directly enumerated from the job description and highlight Sumsub's commitment to employee well-being, flexibility, and professional development, appealing to operations-minded professionals who value work-life balance and continuous learning.

🎯 Team & Company Context

🏢 Company Culture

Industry: SaaS (Software as a Service), FinTech, Identity Verification, Compliance. Sumsub operates within the critical intersection of technology, finance, and regulatory compliance, providing a full-cycle verification platform that helps businesses onboard customers securely and compliantly.

Company Size: Sumsub is a growing, established tech company with a significant global presence. While the exact employee count isn't provided, their client list (over 4,000) and global operations suggest a company size that supports specialized roles like this while maintaining agility and a collaborative spirit.

Founded: Sumsub was founded in 2015, giving it substantial experience and a track record in the identity verification market. This tenure indicates a stable yet evolving organization that has navigated market changes and scaled its operations effectively.

Team Structure:

• Marketing Design Specialization: The role is part of a creative team, likely within the broader Marketing department. It involves close collaboration with Product Design, Web Design, and Marketing campaign teams.

• Cross-Functional Collaboration: A strong emphasis is placed on working with Product Designers to understand core UX and with the Marketing team to align visuals with campaign goals and brand identity. This suggests a matrixed collaboration model where designers contribute to multiple project streams.

• Global & Remote Team: The team operates globally and with a remote-first approach, necessitating strong asynchronous communication skills and a culture of trust and autonomy.

Methodology:

• Data-Informed Design: The role involves using "performance data from landing pages" to iterate on UI visuals, indicating a data-driven approach to marketing design.

• Design System Driven: Establishing and maintaining a dedicated marketing UI design system is a core methodological requirement, promoting consistency, efficiency, and scalability.

• Iterative Refinement: Continuous improvement of design assets based on feedback and performance metrics is a key aspect of the design process.

Company Website: https://careers.sumsub.com

📝 Enhancement Note: Sumsub's position as a leader in the identity verification space means this role operates within a high-stakes, rapidly evolving industry. The company's growth trajectory and global client base suggest a dynamic environment where design plays a crucial role in communicating trust and technical sophistication. The remote-first, trust-based culture is a significant aspect of their operational methodology.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized mid-level role (2-5 years of experience) focused on the intersection of UI/UX design and marketing. It's positioned for an individual contributor who excels at visual communication and design system thinking within a marketing context. It's not a management role but offers significant ownership over the visual representation of the product for marketing purposes.

Reporting Structure: The role likely reports to a Head of Marketing Design or a similar senior creative lead within the marketing department. Close collaboration with Product Design leads and Marketing Managers will be standard.

Operations Impact: The UI Marketing Designer's work directly impacts the company's ability to attract and convert customers by:

• Enhancing the perceived quality and sophistication of Sumsub's platform through aspirational visuals.

• Improving marketing campaign effectiveness by creating compelling and clear product representations.

• Ensuring brand consistency across all digital touchpoints, reinforcing trust and professionalism.

Growth Opportunities:

• Specialization Depth: Deepen expertise in marketing design, visual storytelling for SaaS products, and advanced design system development.

• Cross-Functional Skill Development: Gain exposure to product UX principles and marketing campaign strategy, potentially moving into broader product marketing roles or senior design positions.

• Leadership in Design Systems: Opportunity to become a lead contributor or owner of the marketing design system, influencing visual strategy across the company.

• Industry Exposure: Work with a leading FinTech/SaaS company, gaining experience in a high-growth, compliance-driven industry.

• Learning & Development: Access to role-specific events like design conferences, as mentioned in the benefits, supports continuous skill enhancement.

📝 Enhancement Note: This role offers a clear path for growth within specialized design functions, particularly in areas critical to B2B SaaS marketing. The emphasis on design systems and visual storytelling for complex products provides valuable, transferable skills. The opportunity to influence "how we present the product to maximize conversion and clarity" directly links design output to business outcomes.

🌐 Work Environment

Office Type: Sumsub operates on a "remote-first, trust-based culture." While they may provide offices or coworking spaces in some locations, there are no mandatory office days. This indicates a distributed workforce where in-person collaboration is optional or occasional, facilitated by team offsites.

Office Location(s): The job description mentions Limassol, Cyprus, as a location for the company headquarters. However, the role is specified as "TELECOMMUTE" and the primary location requirement is "United Kingdom," with the overall culture being "remote-first." This suggests the role is open to candidates globally, with potential administrative or legal ties to the UK, and optional access to physical workspaces in various Sumsub-supported locations.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes teamwork and creativity. Collaboration is key, and fresh ideas are encouraged, facilitated through digital tools and periodic team offsites.

• Operations Tools & Technology: Employees are provided with the necessary tools and hardware. This includes access to design software like Figma and the Adobe Suite.

• Team Interaction: Regular interaction with design, product, and marketing teams is expected, managed through digital communication channels and structured meetings.

Work Schedule: The work schedule is highly flexible. Employees can adjust their working hours as needed, provided their day remains productive and synchronized with the team's rhythm. This flexibility is designed to support work-life balance while ensuring operational effectiveness.

📝 Enhancement Note: The "remote-first" and "true flexibility" aspects are central to Sumsub's work environment. For a designer, this means autonomy in setting up a personal workspace and managing time, balanced with the need for effective digital collaboration and occasional in-person team gatherings. The mention of optional office spaces suggests a hybrid approach is supported, but not mandated.

📄 Application & Portfolio Review Process

Interview Process:

1. TA Screening: Initial review by the Talent Acquisition team to assess basic qualifications and fit.

2. Interview with Head of Marketing Design: A deeper dive into your experience, design philosophy, and suitability for the role. This is where you'll discuss your approach to marketing UI and design systems.

3. Assignment: A practical design task will be given to assess your skills in action, likely involving creating marketing-focused UI assets or a stylized product screen based on provided brief.

4. Assignment Presentation: Present your completed assignment to the Web Design team. This stage evaluates your design execution, problem-solving, and ability to articulate your creative decisions and process.

Portfolio Review Tips:

• Highlight Marketing UI: Ensure your portfolio prominently features examples where you've designed UI specifically for marketing purposes – website hero sections, landing page elements, ad visuals, or stylized product screenshots.

• Showcase Design Systems: Clearly present any design systems you've built or contributed to. Detail the components, guidelines, and how you ensured consistency. For this role, focus on systems that supported marketing efforts or visual brand representation.

• Visualize Software: Include case studies that demonstrate your ability to visualize complex software products or features in an engaging and understandable way for a marketing audience.

• Storytelling Clarity: For any video/animation-related work (storyboards, motion graphics), emphasize how the visuals tell a clear and compelling story about the product.

• Process & Iteration: Be ready to walk through your design process for key projects, explaining your rationale, how you incorporated feedback, and any data-driven refinements you made.

• Tool Proficiency: Explicitly mention and demonstrate your expertise in Figma and Adobe Creative Suite.

Challenge Preparation:

• Assignment Focus: Expect the assignment to test your ability to stylize existing product UI for marketing, create a compelling visual narrative, or build a small component library for marketing use.

• Presentation Skills: Practice presenting your design work concisely, clearly explaining your strategic choices, design rationale, and how your solution meets the brief's objectives. Focus on communicating the "why" behind your design decisions.

• Brand Alignment: Be prepared to discuss how you would adapt your design approach to fit Sumsub's existing brand identity and marketing goals.

📝 Enhancement Note: The interview process is structured to assess both creative skill and strategic thinking relevant to marketing design. The assignment and presentation stages are critical for demonstrating practical application and communication. Candidates should tailor their portfolios to directly address the "UI Marketing Designer" aspect, emphasizing how their skills serve marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and design system management. Advanced proficiency is a must.

• Adobe Creative Suite: Essential for asset creation, manipulation, and potentially motion graphics. This includes Photoshop, Illustrator, and potentially After Effects.

Analytics & Reporting:

CRM & Automation:

Motion & Animation (Preferred):

• Adobe After Effects: For advanced motion graphics and animation.

• Rive / Lottie: Tools for creating interactive animations that can be implemented on web platforms.

📝 Enhancement Note: The technology stack is heavily design-centric, with a clear emphasis on Figma and the Adobe Suite as foundational tools. The preferred mention of motion tools indicates a direction towards more dynamic and engaging visual content.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Fresh ideas are encouraged, and a culture of innovation is fostered, especially in visual storytelling.

• Collaboration: Teamwork is paramount, with close cross-functional interaction expected between design, product, and marketing teams.

• Trust & Autonomy: The "remote-first, trust-based culture" means employees are empowered and trusted to manage their work and schedules effectively.

• Impact & Purpose: Employees are motivated by the company's mission to build a secure and inclusive digital world, understanding that their work has real-world significance.

• Efficiency & Clarity: The role itself emphasizes simplifying complex product features into visually clear narratives, reflecting a value for efficiency and clear communication.

• Humanity & Inclusivity: The "Friendly by design" ethos, symbolized by their dog logo, suggests a focus on being human, open, kind, and welcoming of individuality and diverse perspectives.

Collaboration Style:

• Cross-Functional Integration: Strong partnerships are expected with Product Designers and the Marketing team, requiring clear communication and shared understanding of goals.

• Digital-First Communication: Given the remote nature, collaboration relies heavily on digital tools, asynchronous communication, and structured virtual meetings.

• Feedback Exchange: An open feedback culture is implied, necessary for iterative refinement and continuous improvement of designs.

• Knowledge Sharing: Opportunities to share ideas and learn from colleagues across departments are likely part of the collaborative process.

📝 Enhancement Note: The company culture description emphasizes a modern, flexible, and purpose-driven environment. For a designer, this means an opportunity to contribute creatively while being part of a globally distributed team that values individual contributions and a positive, human-centric approach. The "Friendly by design" tagline is a strong indicator of their desired internal atmosphere.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Product & Marketing: Translating complex, functional product UI into aspirational, easily digestible marketing visuals without losing authenticity can be challenging.

• Maintaining Consistency at Scale: Establishing and enforcing a new marketing UI design system across a global, remote team requires strong documentation, communication, and stakeholder buy-in.

• Balancing Aesthetics & Performance: Ensuring visually stunning designs also perform effectively in marketing campaigns (driving conversions, clarity) demands a data-informed approach.

• Remote Collaboration: Effectively collaborating and communicating design intent across different time zones and cultures within a remote-first environment requires proactive effort.

Learning & Development Opportunities:

• Advanced Design System Skills: Opportunity to lead or significantly contribute to the development and governance of a marketing-specific design system.

• Visual Storytelling Mastery: Develop a strong portfolio in translating technical products into compelling visual narratives for diverse marketing channels.

• Industry Expertise: Gain in-depth knowledge of the FinTech, compliance, and SaaS industries, understanding their unique design and communication needs.

• Cross-Disciplinary Learning: Learn from Product Designers and Marketing strategists, broadening understanding of the end-to-end product and go-to-market processes.

• Professional Development: Access to role-specific events like design conferences and marketing forums to stay current with industry trends and best practices.

📝 Enhancement Note: The challenges presented are typical for specialized design roles in growing tech companies, particularly those focused on bridging technical product reality with effective marketing communication. The growth opportunities are well-aligned with developing expertise in high-demand areas like design systems and visual marketing strategy.

💡 Interview Preparation

Strategy Questions:

• Design System Philosophy: "How would you approach building a marketing-focused UI design system for a product like Sumsub? What are the key considerations for styling and component abstraction compared to a core product design system?" (Focus on your process, key components, and how to ensure brand alignment.)

• Visualizing Complex Features: "Describe a time you had to visualize a complex software feature for a marketing campaign. What was your process, and what was the outcome?" (Prepare a case study showcasing your ability to simplify and make features appealing.)

• Balancing Marketing & Product: "How do you ensure that stylized UI visuals for marketing remain true to the core product experience and don't mislead potential customers?" (Discuss your approach to authenticity and the balance between aspiration and accuracy.)

Company & Culture Questions:

• Understanding Sumsub's Mission: "Based on what you know about Sumsub, how would your design approach contribute to our mission of building a secure and inclusive digital world?" (Show you've researched their mission and can connect your role to it.)

• Remote Collaboration Experience: "Describe your experience working in a remote-first, global team. What strategies do you use to ensure effective collaboration and communication with designers and non-designers?" (Highlight your communication skills and proactive approach.)

• Design System Governance: "How would you manage feedback and updates to the marketing design system to ensure adoption and consistency across the team?" (Demonstrate your understanding of design system management and stakeholder alignment.)

Portfolio Presentation Strategy:

• Prioritize Marketing Wins: Lead with projects that best showcase your skills as a UI Marketing Designer – those involving stylized UI, marketing collateral, or visual storytelling for software.

• Tell the Story: For each project, explain the challenge, your strategic approach, the design decisions you made (and why), and the results or impact. Use visuals to guide the audience.

• Showcase Design System Contribution: If you have design system work, clearly articulate your role, the system's purpose, and its benefits.

• Demonstrate Tool Proficiency Seamlessly: Naturally integrate references to your use of Figma and Adobe Suite within your project walkthroughs.

• Be Ready for the Assignment: Prepare to discuss your strategy for the provided assignment and how you would approach its execution.

📝 Enhancement Note: Interview preparation should focus on demonstrating a unique blend of creative flair, strategic thinking for marketing, and practical design system implementation. The emphasis is on how the designer can translate technical product value into compelling visual narratives that drive business objectives.

📌 Application Steps

To apply for this UI Marketing Designer position:

• Submit your application through the Sumsub careers portal using the provided link.

• Tailor Your Portfolio: Curate your portfolio to prominently feature your strongest UI design work for marketing purposes, including examples of design systems, stylized product visuals, and any relevant storyboarding or animation. Ensure it clearly demonstrates your expertise with Figma and the Adobe Creative Suite.

• Optimize Your Resume: Highlight experience in UI/UX design, marketing design, design system development, and cross-functional collaboration. Use keywords from the job description such as "UI Design," "Marketing," "Design Systems," "Figma," and "Visual Storytelling." Quantify achievements where possible.

• Prepare for the Interview: Research Sumsub's product and brand. Think about how you would approach visualizing their platform for marketing campaigns. Practice articulating your design process, especially for your portfolio projects and the potential assignment.

• Understand the Culture: Familiarize yourself with Sumsub's remote-first, trust-based culture and their mission. Be ready to discuss how your values align with theirs during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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