UI Designer

📍 Job Overview

Job Title: UI Designer

Company: Playtika Ltd

Location: Herzliya, Israel

Job Type: Full-time

Category: Art & Design / Creative & Media / Software / Technology

Date Posted: 2026-02-15T10:47:14

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the User Interface (UI) design process for a new mobile gaming title, from initial concept through to final in-game execution, ensuring a player-centric and engaging experience.

• Develop visually compelling and intuitive interfaces that align with the game's overall art direction and brand identity, enhancing visual appeal and player engagement.

• Collaborate closely with cross-functional teams, including UX designers, product managers, and developers, to ensure seamless integration of UI elements and adherence to design specifications.

• Create detailed mockups, wireframes, and interactive prototypes to effectively communicate design concepts and gather feedback throughout the development lifecycle.

• Drive UI optimization for various screen resolutions and mobile platforms, ensuring a consistent and high-quality user experience across diverse devices.

📝 Enhancement Note: The role is for a UI Designer within the mobile gaming industry, specifically focusing on a new title. The emphasis on a "small, agile team" suggests a fast-paced, collaborative environment where individuals will have significant ownership and creative freedom, similar to a startup, but with the resources of a large, established company (Playtika). This role is critical for defining the player's visual interaction with the game.

📈 Primary Responsibilities

• Spearhead the entire UI design lifecycle for a new mobile game, translating creative vision into functional and aesthetically pleasing interfaces.

• Craft visually rich and intuitive user interfaces that resonate with the target audience and enhance the overall gameplay experience.

• Partner with game designers and product managers to define UI/UX flows, ensuring a cohesive and logical player journey.

• Produce high-fidelity mockups and interactive prototypes to articulate design solutions and facilitate stakeholder alignment.

• Maintain and evolve the game's visual identity by working closely with the Art Director to ensure UI elements are consistent with the established art style.

• Adapt UI designs for optimal performance and appearance across a wide range of mobile devices and screen sizes.

• Stay abreast of emerging trends in mobile gaming UI/UX, proactively suggesting innovative design solutions to improve player engagement and retention.

• Collaborate with developers to understand technical constraints and ensure efficient implementation of UI assets within game engines like Unity.

📝 Enhancement Note: The responsibilities highlight a leadership role in UI design, emphasizing end-to-end ownership from concept to implementation. The need to "optimize UI for different screen resolutions and mobile platforms" and "work closely with developers and familiarity with implementation constraints in Unity or similar engines" are critical operational aspects for a mobile game UI designer, ensuring successful and efficient deployment.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically expected, though extensive experience and a strong portfolio can often substitute.

Experience: 5+ years of dedicated UI Artist or UI Designer experience within the mobile gaming industry, with a strong preference for experience in casual games.

Required Skills:

• Proven ability to lead UI design for mobile titles from concept through to final in-game implementation.

• A robust portfolio showcasing high-quality UI art and design for mobile games, demonstrating versatility and a strong understanding of player-centric design principles.

• Expert proficiency in industry-standard design tools, including Adobe Photoshop, Adobe Illustrator, and Figma.

• Solid understanding of User Experience (UX) principles and best practices for creating intuitive and engaging player journeys.

• Demonstrated ability to adapt artistic styles and maintain visual consistency across diverse game features, events, and updates.

• Excellent collaboration and communication skills, with a proven ability to thrive in a fast-paced, small team environment.

Preferred Skills:

• Experience with motion graphics and UI animation tools like Adobe After Effects, Spine, or similar.

• Familiarity with Unity's UI workflow and asset integration processes.

• A genuine passion for games and an understanding of player psychology to inform design decisions.

• Experience with AI tools for design ideation or asset generation.

📝 Enhancement Note: The requirement for a strong portfolio is paramount for this role, serving as the primary evidence of a candidate's UI design capabilities in the mobile gaming context. Proficiency in specific tools like Photoshop, Illustrator, and Figma, along with an understanding of UX principles and Unity, are essential technical qualifications. The "nice to have" skills indicate areas where candidates can further differentiate themselves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end UI design for at least 2-3 distinct mobile gaming titles, preferably within the casual or social casino genres.

• Case studies within the portfolio that clearly articulate the design process, including problem definition, ideation, wireframing, prototyping, visual design, and final in-game execution.

• Visual examples of UI elements (e.g., buttons, menus, HUDs, icons, pop-ups) that highlight attention to detail, usability, and aesthetic appeal.

• Evidence of UI optimization for various screen resolutions and device types common in the mobile market.

Process Documentation:

• Showcase examples of how you have translated low-fidelity wireframes and prototypes into high-fidelity, polished UI designs.

• Demonstrate your process for collaborating with UX designers, product managers, and developers to iterate on UI designs based on feedback and technical feasibility.

• Provide examples of how you have maintained visual consistency and art direction across different game features, events, and updates within a project.

• Illustrate your approach to staying updated with mobile gaming UI/UX trends and how these insights influenced your design decisions.

📝 Enhancement Note: For a UI Designer role, the portfolio is the most critical component. It must not only display aesthetic talent but also demonstrate a structured design process, problem-solving capabilities, and an understanding of the mobile gaming development pipeline, including cross-functional collaboration and technical implementation considerations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced UI Designers in the mobile gaming sector in Israel (Herzliya), with 5-10 years of experience, the estimated annual salary range is approximately ₪250,000 - ₪400,000 (New Israeli Shekels). This range can vary based on the specific depth of experience, the candidate's portfolio, and negotiation.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to training, workshops, and industry conferences.

• Potential for performance-based bonuses and stock options, reflecting contribution to successful game launches.

• Retirement savings plan options.

• On-site amenities and a vibrant work environment designed to foster creativity and collaboration.

Working Hours: The standard working hours are expected to be approximately 40 hours per week, typical for a full-time position. While an on-site role, there may be some flexibility offered, particularly around project deadlines, in line with Playtika's agile DNA.

📝 Enhancement Note: Salary estimates are based on research for experienced UI Designers in the tech and gaming sectors in Israel, specifically in the Herzliya area. Benefits are typical for a large, publicly traded tech company like Playtika, emphasizing comprehensive support for employees. The working hours are standard, but the company culture suggests a dynamic environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Mobile Gaming. Playtika is a leading global force in developing and operating a diverse portfolio of award-winning casual and social casino-themed games.

Company Size: Playtika is a large, publicly traded company (NASDAQ: PLTK) with a significant global presence, employing thousands of individuals across multiple locations. However, this specific role is within a "small, agile team," indicating a startup-like unit within a larger corporate structure.

Founded: Playtika was founded in 2010, originating in Israel. Its growth from a small mobile games company to an industry leader reflects a history of innovation and strategic expansion.

Team Structure:

• The UI Designer will be part of a "small, agile team" dedicated to a new mobile title, likely including roles such as Game Designers, Product Managers, UX Designers, Artists, and Developers.

• This core team will operate with a high degree of autonomy, reporting upwards within the larger Playtika organization, possibly to a Lead Artist, Art Director, or Head of Product for the new title.

Methodology:

• Playtika emphasizes an "agile DNA," suggesting the use of agile development methodologies (e.g., Scrum, Kanban) for iterative development and rapid response to feedback.

• Data-driven decision-making is a core principle, with a "relentless player-focused approach" indicating that UI designs will likely be informed by player data, A/B testing, and analytics.

• Innovation is highly valued, encouraging a culture of experimentation and pushing creative boundaries within the interactive entertainment space.

Company Website: https://www.playtika.com/

📝 Enhancement Note: The company culture is a blend of a large, established corporation with the dynamism of a startup. This role offers the best of both worlds: the stability and resources of Playtika, combined with the creative freedom and rapid iteration pace of a small, dedicated team. The emphasis on "play," "innovation," and a "player-focused approach" are key cultural drivers.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid to senior-level position within the Art & Design function, specifically focused on UI Design for mobile games. It's a hands-on individual contributor role that requires significant expertise and the ability to lead design initiatives within a project.

Reporting Structure: The UI Designer will likely report to a Lead Artist, Art Director, or a Product Lead overseeing the new mobile title. While part of a small, agile team, this team will integrate within Playtika's broader product development and creative divisions.

Operations Impact: The UI Designer's work directly influences player engagement, retention, and overall game satisfaction, which are critical metrics for the success of any mobile game. By crafting intuitive and visually appealing interfaces, the designer contributes directly to the game's commercial performance and player enjoyment, impacting Playtika's revenue and market position.

Growth Opportunities:

• Specialization: Deepen expertise in mobile game UI/UX, potentially focusing on specific genres or advanced areas like UI animation and motion graphics.

• Leadership: Transition into Lead UI Designer roles for future projects, mentoring junior designers and overseeing UI development for larger or multiple titles.

• Cross-Functional Movement: Leverage design expertise to move into UX Design, Product Management, or even Art Direction roles within the gaming industry.

• Skill Enhancement: Continuous learning in areas like AI tools for design, advanced prototyping, and player psychology, supported by Playtika's commitment to professional development.

📝 Enhancement Note: This role offers a clear path for growth within the specialized field of game UI design, with opportunities to lead projects and potentially transition into broader design or product roles. The "small, agile team" context suggests that individuals who demonstrate initiative and impact will be highly visible and have accelerated growth potential.

🌐 Work Environment

Office Type: The role is on-site in Herzliya, Israel, suggesting a professional office environment. Given Playtika's culture, it is likely to be modern, dynamic, and conducive to collaboration, with spaces designed for teamwork and creative output.

Office Location(s): Herzliya, Israel. This location is a prominent hub for technology and gaming companies in Israel, offering a vibrant ecosystem for professionals in the field.

Workspace Context:

• The "small, agile team" environment will foster close collaboration, with designers working shoulder-to-shoulder with developers and product managers.

• Access to state-of-the-art design tools and technology will be provided, including high-performance workstations and relevant software licenses for Photoshop, Illustrator, Figma, and potentially Unity.

• Opportunities for informal brainstorming sessions, design critiques, and knowledge sharing will be integral to the daily workflow.

Work Schedule: The role is full-time, with standard office hours. However, in line with agile development practices and the "relentless can-do spirit," there may be periods of increased intensity around project milestones or product launches, requiring flexibility.

📝 Enhancement Note: The on-site requirement in Herzliya is a key detail. The description of Playtika's culture suggests an energetic and collaborative workspace designed to foster innovation and rapid iteration, which is crucial for game development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your resume and portfolio to assess basic qualifications and cultural fit.

• Technical Interview: A discussion with a hiring manager or senior designer to delve into your UI design philosophy, technical skills (Photoshop, Figma, Illustrator), and experience with mobile game UI.

• Portfolio Review & Design Challenge: A dedicated session where you will present your portfolio, discussing your process, decision-making, and impact. You may also be given a small design challenge or case study to solve, demonstrating your problem-solving abilities and design thinking.

• Team/Cross-Functional Interviews: Meetings with potential team members (developers, game designers, product managers) to assess collaboration skills and how you integrate into a fast-moving team.

• Final Interview: Possibly with a senior leader to discuss overall fit, career aspirations, and alignment with Playtika's values.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, focusing on mobile game UI projects that align with Playtika's portfolio (casual, social casino).

• Tell a Story: For each project, clearly outline the problem, your role, your design process, challenges faced, solutions implemented, and the outcome/impact. Use visuals effectively.

• Highlight Process: Demonstrate your understanding of wireframing, prototyping, and the iterative design process. Show how you collaborated with others.

• Showcase Technical Proficiency: Include examples that highlight your skills in Photoshop, Illustrator, and Figma, and your ability to create assets optimized for game engines.

• Quantify Impact: If possible, include metrics or results that demonstrate how your UI designs improved player engagement, retention, or conversion.

Challenge Preparation:

• Understand the Context: If given a challenge, ask clarifying questions to understand the target audience, game genre, and specific goals.

• Focus on Process: Clearly articulate your thought process, design decisions, and how you would approach the problem systematically.

• Visual Communication: Be prepared to sketch or quickly mock up your ideas to convey your concepts effectively.

• Consider Constraints: Think about technical limitations and how your design would be implemented in a mobile game engine.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the practical, skill-based nature of this role. Candidates should prepare to not only showcase their work but also explain their design thinking and collaborative approach.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Expert proficiency required in Adobe Photoshop, Adobe Illustrator, and Figma. These are essential for creating vector graphics, raster images, and interactive prototypes.

• Prototyping Tools: Figma is explicitly mentioned, which includes robust prototyping capabilities. Experience with other prototyping tools may also be beneficial.

• AI Tools: Familiarity with AI tools for design ideation or asset generation is listed as a plus, indicating Playtika's interest in leveraging emerging technologies.

Analytics & Reporting:

CRM & Automation:

Game Development Environment:

• Unity: Experience working with Unity, or familiarity with its UI workflows and implementation constraints, is highly desirable. This ensures designers can create assets that are practical for developers to integrate.

📝 Enhancement Note: The core technical requirements revolve around industry-standard design software (Photoshop, Illustrator, Figma) and a specific game engine (Unity). The mention of AI tools suggests a forward-thinking approach to design processes.

👥 Team Culture & Values

Operations Values:

• Play: A core belief that "life needs play," driving a culture of fun, creativity, and innovation in game development.

• Player-Centricity: A relentless focus on the player experience, ensuring all design decisions are made with the player's enjoyment and engagement in mind.

• Innovation: A commitment to leveraging cutting-edge technologies like AI and machine learning to craft immersive and unique gaming experiences.

• Agility: Embracing an "agile DNA" to respond quickly to market changes, player feedback, and new opportunities.

• Collaboration: Fostering an inclusive culture where diverse teams work together to achieve common goals, valuing teamwork and open communication.

Collaboration Style:

• The role emphasizes working within a "small, agile team," indicating a highly collaborative, hands-on, and iterative approach.

• Close interaction with game designers, product managers, and developers is expected, requiring strong communication and the ability to give and receive constructive feedback.

• Playtika's culture likely encourages cross-functional problem-solving and a shared sense of ownership over the game's success.

📝 Enhancement Note: Playtika's values are centered around fun, innovation, and player focus, which are directly translated into the work environment and the expectation for UI designers to create engaging and enjoyable experiences. The emphasis on "agile DNA" and collaboration is crucial for understanding the team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Functionality: The primary challenge will be creating visually stunning UI that is also highly intuitive and functional for a diverse player base across different mobile platforms.

• Maintaining Consistency in a Fast-Paced Environment: Ensuring visual consistency across a new game's features, events, and updates, while working within tight deadlines inherent to agile development.

• Adapting to Evolving Trends: Staying ahead of the curve in mobile gaming UI/UX trends and player expectations, which change rapidly.

• Developer Integration: Effectively communicating design intent and ensuring smooth implementation of UI assets with developers, navigating potential technical constraints.

Learning & Development Opportunities:

• Skill Specialization: Opportunity to become a highly specialized UI Designer for mobile games, potentially focusing on areas like UI animation or advanced UX integration.

• Exposure to Cutting-Edge Tech: Working with AI and machine learning technologies in game development provides exposure to innovative applications.

• Mentorship and Leadership: Potential to grow into a Lead UI Designer or mentor junior team members within the small, agile team structure.

• Industry Best Practices: Learning and applying Playtika's proven methodologies for game design, player engagement, and operational excellence.

📝 Enhancement Note: The challenges are typical for a high-impact role in a dynamic industry. The growth opportunities highlight the potential for deep specialization and leadership within the gaming sector, leveraging Playtika's resources and innovative environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new UI element, from initial concept to final implementation for a mobile game." (Focus on your methodology, tools, and collaboration.)

• "How do you ensure visual consistency and maintain a strong art direction across multiple game features and updates?" (Highlight your understanding of style guides and collaboration with art directors.)

• "Walk me through a challenging UI design project from your portfolio. What problem were you trying to solve, what was your approach, and what was the outcome?" (Be ready to discuss your decision-making, problem-solving skills, and impact.)

Company & Culture Questions:

• "What interests you about Playtika and our approach to mobile gaming?" (Research Playtika's games, mission, and recent news.)

• "How do you see yourself fitting into a small, agile team environment?" (Emphasize your adaptability, communication skills, and ability to contribute proactively.)

• "What are your thoughts on player psychology and how it influences UI design?" (Show your understanding of user motivation and engagement drivers.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your most relevant mobile game UI work first.

• Narrative: For each project, tell a compelling story about the challenge, your role, your design process, and the results. Use visuals to support your narrative.

• Key Highlights: Be prepared to quickly showcase examples of your best work, focusing on UI elements, flow, and visual appeal.

• Tool Proficiency: Be ready to discuss your experience with Photoshop, Illustrator, Figma, and any animation/prototyping tools.

• Collaboration & Implementation: Explain how you worked with developers and art directors, and how you ensured your designs were technically feasible.

📝 Enhancement Note: Interview preparation should focus on demonstrating technical skills, a strong design process, collaborative abilities, and a genuine passion for mobile gaming, all within the context of Playtika's innovative and player-focused culture.

📌 Application Steps

To apply for this UI Designer position:

• Submit your application through the provided link on the Playtika careers page.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your strongest mobile game UI design work, ideally highlighting casual or social casino titles. Tailor your presentation to emphasize your process and results.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience in mobile gaming UI design, highlighting specific achievements, technical proficiencies (Photoshop, Illustrator, Figma, Unity), and your ability to work in agile, collaborative teams.

• Interview Preparation: Practice articulating your design process, showcasing your portfolio with a clear narrative, and preparing for potential design challenges. Familiarize yourself with Playtika's games and company values.

• Company Research: Gain a deep understanding of Playtika's mission, its game portfolio, and its culture. Research current trends in mobile gaming UI/UX to demonstrate your industry awareness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions, particularly regarding salary ranges and typical benefits. All details should be verified directly with the hiring organization during the application and interview process.

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