UI Artist

📍 Job Overview

Job Title: UI Artist Company: Moon Active Location: Bangkok, Thailand Job Type: Contractor Category: Game Development Operations (UI/UX) Date Posted: August 21, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Design and implement intuitive, cohesive, and playful user interfaces for mobile games, focusing on enhancing the overall player experience.
• Collaborate closely with cross-functional teams including UX designers, engineers, and product managers to integrate new game features and optimize UI assets.
• Conceptualize, develop, and execute UI designs from initial ideation through to final implementation, ensuring visual consistency and performance across devices.
• Drive the creation and implementation of engaging in-game events and content, directly impacting player retention and enjoyment.
• Continuously iterate on UI designs based on stakeholder feedback and playtesting data to achieve optimal player engagement and satisfaction.

📝 Enhancement Note: While the title is "UI Artist," the responsibilities and requirements clearly indicate a role deeply embedded within Game Operations, specifically focusing on the user interface and user experience (UI/UX) from a design and implementation perspective. The emphasis on cross-functional collaboration, iteration based on feedback, and impact on player experience aligns with operational roles focused on product success and user engagement within the gaming industry.

📈 Primary Responsibilities

• Conceptualize, present, and execute UI designs to establish a playful, intuitive, and cohesive look and feel for the mobile game's user experience.
• Collaborate with UX designers, product managers, and engineering teams to design and implement new game features, ensuring seamless integration of UI elements.
• Optimize UI assets for performance and compatibility across a wide range of mobile devices and screen resolutions.
• Create and own the implementation of engaging in-game events and other game content, directly contributing to player retention and monetization strategies.
• Iterate and refine UI designs based on feedback from stakeholders, playtesting, and performance metrics to continuously improve the player experience and achieve key operational goals.
• Ensure consistency and coherence in visual style, color schemes, typography, and iconography across all game screens and platforms, maintaining brand integrity and usability standards.
• Stay abreast of current design trends, best practices, and emerging technologies in mobile gaming UI/UX design to drive innovation and maintain a competitive edge.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and operational execution, emphasizing the need to translate strategic objectives (player experience, engagement) into tangible UI assets and features. The iterative process and focus on optimization are key operational aspects of this role.

🎓 Skills & Qualifications

Education: A degree in Graphic Design, Fine Arts, Human-Computer Interaction, or a related field is typically preferred, though not explicitly stated. Equivalent practical experience demonstrating strong design principles will be considered. Experience: At least 3 years of professional experience specifically in game UI design, with a proven track record of contributing to successful mobile game titles.

Required Skills:

• Game UI Design Principles: Deep understanding of core game UI principles, including usability, accessibility, and player psychology in a gaming context.
• Visual Design Acumen: Strong abilities in design, drawing, color theory, composition, and conceptual ideation, with an exceptional eye for detail.
• Typography Expertise: Proficient understanding and application of typography to create clear, engaging, and aesthetically pleasing text elements within the game interface.
• Proficiency in Design Software: Excellent knowledge and practical application of industry-standard design tools, specifically Adobe Photoshop and Illustrator.
• Wireframing & Prototyping: Ability to create accurate wireframes and quick sketching methods to visualize and communicate UI layouts and user flows effectively.
• Organizational Skills: Strong ability to manage multiple projects, prioritize tasks, and maintain organized design files and documentation within tight schedules.
• Mobile Gaming Platform Knowledge: Understanding of mobile gaming platforms, common screen resolutions, device capabilities, and performance considerations for UI assets.
• Communication Skills: Excellent verbal and written communication skills to effectively collaborate with cross-functional teams, articulate design decisions, and present concepts to stakeholders.
• Adaptability & Problem-Solving: Ability to work in a dynamic, fast-paced environment, make quick decisions, and adapt to evolving project requirements and tight deadlines.
• Passion for Games: A genuine enthusiasm and passion for playing and understanding video games, particularly mobile titles.

Preferred Skills:

• 3D Modeling Software: Experience with Blender or other 3D tools is considered a significant advantage for creating advanced UI elements or assets.
• UX Design Principles: Familiarity with UX design methodologies and user-centered design processes to complement UI artistry.
• Animation & Motion Graphics: Experience with UI animation or motion graphics to bring interfaces to life.
• A/B Testing Experience: Understanding of A/B testing principles and how to apply them to UI elements for performance optimization.

📝 Enhancement Note: The requirement for "understanding of game UI principles" and "mobile gaming platforms" highlights the operational need for UI artists who grasp the technical and user-centric constraints of the mobile gaming environment, not just aesthetic execution. The emphasis on quick decision-making and tight schedules underscores the fast-paced operational demands.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio is mandatory and will be the primary basis for candidate evaluation.
• Showcase a minimum of 3-5 distinct game UI projects that demonstrate a range of skills and design thinking.
• Include case studies for at least 1-2 projects, detailing the design process from concept to final implementation, highlighting problem-solving and user-centric decision-making.
• Demonstrate proficiency in creating intuitive navigation, clear information hierarchy, and visually appealing game interfaces.
• Showcase examples of UI asset creation for mobile platforms, including icons, buttons, menus, and in-game HUD elements.

Process Documentation:

• Evidence of creating and iterating on UI designs based on user feedback and playtesting results.
• Examples of optimizing UI assets for performance, considering factors like file size, load times, and device compatibility.
• Documentation of collaborative processes, illustrating how UI designs were integrated with engineering and product management requirements.
• Presentation of wireframes, user flows, and style guides that articulate the design system and user experience.

📝 Enhancement Note: The mandatory portfolio requirement with specific content expectations (case studies, iteration evidence) emphasizes the need for candidates to demonstrate not just artistic talent but also a structured, process-oriented approach to UI design and problem-solving, crucial for operational success in a game development context.

💵 Compensation & Benefits

Salary Range: As a Contractor position based in Bangkok, Thailand, the salary range for a UI Artist with 3+ years of experience would typically fall between ฿50,000 to ฿90,000 per month, depending on skill level, portfolio quality, and specific project demands. This estimate is based on junior to mid-level creative roles in the tech and gaming sectors in Bangkok, considering the cost of living and industry benchmarks.

Benefits:

• Exceptional, Innovative, and Dynamic Work Environment: Opportunity to work in a fast-paced, creative, and forward-thinking company culture.
• Tremendous Growth and Career Advancement Opportunities: Potential for career progression within Moon Active, especially within the art and design departments.
• Encourage, Support, and Empower Learning Exploration and Career Development: Access to resources and opportunities for professional development and skill enhancement in UI/UX and game design.
• Directly Impact and Build Personalized Product Experiences: The chance to contribute meaningfully to a highly successful and engaging game, directly influencing millions of players.
• Global Data-Driven Company: Work with a company that leverages data to inform decisions, providing valuable insights into player behavior and game performance.
• Unique Product and Strong R&D Center: Be part of a team working on a flagship product with significant investment in research and development.
• Promote Transparency and Open Employee Communication: A culture that values open dialogue and clear communication channels.

Working Hours: The role is likely based on a standard 40-hour work week, common in the industry. As a contractor, specific working hours might offer some flexibility, but availability during core business hours for collaboration and meetings is generally expected.

📝 Enhancement Note: The salary range is estimated based on industry standards for a contractor UI Artist in Bangkok, Thailand, with the specified experience level. The benefits outlined focus on professional growth and impact, which are significant attractors for operations-focused roles in the gaming industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming. Moon Active is a global leader in the mobile gaming industry, specializing in casual and social casino games. Their flagship title, Coin Master, is one of the highest-grossing mobile games worldwide. Company Size: While not specified, Moon Active is known to be a large, rapidly growing global company with hundreds or potentially thousands of employees across multiple offices and a significant remote workforce. Founded: Moon Active was founded in 2010. This history suggests a company that has successfully navigated the evolving landscape of mobile gaming and established itself as a stable, well-resourced entity.

Team Structure:

• The UI Artist will join the art team, likely working under an Art Director or Lead UI Artist.
• Collaboration will be extensive with cross-functional teams including UX designers, game designers, product managers, and game engineers.
• The team is expected to be agile and collaborative, typical of successful game development studios, with open communication channels to ensure efficient workflow and problem-solving.

Methodology:

• Moon Active operates on a data-driven approach, utilizing analytics to understand player behavior, optimize game features, and inform design decisions.
• Agile development methodologies are likely employed, allowing for rapid iteration, continuous improvement, and adaptation to market trends and player feedback.
• Emphasis on user-centric design, ensuring that player experience is paramount in all development and design processes.

Company Website: https://www.moonactive.com/

📝 Enhancement Note: Understanding Moon Active's position as a top-tier mobile gaming company and its data-driven, agile approach is crucial for candidates. This context highlights the operational importance of user experience and continuous improvement, which directly affect the UI Artist's role and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UI Artist, requiring a solid foundation of 3+ years of experience. It involves executing design tasks, contributing to feature development, and collaborating with various teams. The focus is on delivering high-quality UI assets and ensuring a smooth player experience, which are key operational outcomes. Reporting Structure: The UI Artist will likely report to a Lead UI Artist or Art Director, with direct collaboration with Product Managers and Engineering leads on specific features and projects. This structure facilitates clear task assignment and feedback loops essential for operational efficiency. Operations Impact: The UI Artist's work directly influences player engagement, retention, and the overall success of the game. By creating intuitive and visually appealing interfaces, they contribute to a positive player experience, which is a critical driver of revenue and long-term player loyalty. Optimizing UI assets for performance also impacts game stability and load times, key operational metrics.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas of UI/UX design for mobile games, such as animation, micro-interactions, or accessibility design.
• Leadership: Progress to a Senior UI Artist or Lead UI Artist role, taking on more responsibility for art direction, team mentorship, and strategic design decisions.
• Cross-functional Roles: Transition into related fields like Game Design, UX Design, or even Product Management, leveraging a deep understanding of player experience and game mechanics.
• Skill Development: Gain experience with new tools and technologies, and work on high-profile, globally recognized game titles, enhancing professional marketability.

📝 Enhancement Note: The growth analysis emphasizes how this role serves as a stepping stone within the gaming operations ecosystem, allowing for specialization or broader career development based on individual aspirations and company needs. The direct impact on player experience and game success highlights the operational significance of the role.

🌐 Work Environment

Office Type: As this is a fully remote (TELECOMMUTE) position, the work environment is home-based. Office Location(s): While the posting specifies "Bangkok, Thailand," the "TELECOMMUTE" location type and "#LI-Remote" tag indicate that the role is open to fully remote candidates, not necessarily requiring physical presence in Bangkok. The company itself has offices in various locations, including Israel and Ukraine.

Workspace Context:

• Flexibility: Remote work offers significant flexibility in managing one's workspace and schedule, allowing for optimized productivity.
• Collaboration Tools: Expect to utilize digital collaboration tools for communication, project management, and asset sharing (e.g., Slack, Jira, Figma, Google Workspace).
• Team Interaction: While remote, there will be structured opportunities for team interaction through video calls, virtual meetings, and project-specific discussions to ensure alignment and foster a sense of team cohesion.

Work Schedule: The standard working hours are likely 40 hours per week. Remote work often allows for some flexibility in structuring the workday, provided that core collaboration hours and deadlines are met. This flexibility is beneficial for operations roles that may require focused work periods interspersed with collaborative sessions.

📝 Enhancement Note: The fully remote nature of the role is a key factor. Candidates should be comfortable with remote collaboration tools and practices, essential for maintaining operational efficiency and team integration in a distributed work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess qualifications, experience, and alignment with role requirements. A mandatory portfolio link is crucial.
• Technical/Art Test: Potentially a short design exercise or a more in-depth case study focusing on UI problem-solving, asset creation, or concept development relevant to the game.
• Interviews:
  • Hiring Manager/Lead Artist Interview: To discuss design philosophy, experience, portfolio projects, and fit within the art team and company culture.
  • Cross-functional Team Interview: Discussions with UX designers, product managers, or engineers to assess collaboration skills, communication, and understanding of game development processes.
• Final Interview: May involve senior management for a final assessment of cultural fit and overall suitability.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Prioritize mobile game UI projects.
• Tell a Story: For each project, provide context: the problem, your role, the process, challenges faced, and the outcome/impact. Use visuals effectively.
• Demonstrate Process: Include wireframes, user flows, iterations, and final polished assets. Show your thought process.
• Highlight Key Skills: Ensure your portfolio clearly demonstrates proficiency in Photoshop, Illustrator, typography, color theory, and mobile UI principles.
• Technical Considerations: Briefly mention any optimization considerations or cross-device compatibility approaches you employed.
• Link Clearly: Ensure the portfolio link is easily accessible and functional on your resume or application.

Challenge Preparation:

• Understand the Game: Familiarize yourself with Coin Master and similar casual mobile games. Analyze their UI/UX, identifying strengths and areas for potential improvement.
• Design Principles: Brush up on core UI/UX principles, mobile design best practices, and current industry trends.
• Tool Proficiency: Be ready to discuss your experience with Photoshop, Illustrator, and potentially 3D tools.
• Problem-Solving: Prepare to articulate how you approach UI design challenges, including user feedback integration and performance optimization.
• Collaboration: Think about how you communicate and collaborate effectively with diverse teams in a remote setting.

📝 Enhancement Note: The emphasis on a mandatory portfolio and the potential for design challenges underscores the practical, results-oriented nature of this role. Candidates need to demonstrate not just creative vision but also the ability to execute and iterate within operational constraints.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Photoshop: Essential for creating UI assets, textures, icons, and detailed visual elements. Expect advanced layer management, smart objects, and export optimization.
  • Illustrator: Crucial for vector-based UI elements, icons, logos, and ensuring scalability without loss of quality. Vector editing proficiency is key.
• 3D Software (Preferred):
  • Blender (or similar): While a bonus, proficiency here suggests an ability to create more complex UI elements, mockups, or even animated assets, enhancing visual appeal and potentially streamlining asset creation.

Analytics & Reporting:

• While not direct tools for the UI Artist, understanding how UI performance and engagement metrics are tracked is beneficial. Familiarity with analytics platforms (e.g., Firebase, GameAnalytics) and how UI choices impact key performance indicators (KPIs) like retention, session length, and conversion rates is advantageous.

CRM & Automation:

• Not directly applicable to the UI Artist role, but understanding how game features and events are managed through backend systems or CRMs might provide context for in-game event UI implementation.

📝 Enhancement Note: Proficiency in Photoshop and Illustrator is non-negotiable. Experience with 3D tools is a significant differentiator, suggesting a need for versatile artists who can contribute to richer visual experiences. Awareness of analytics tools demonstrates an understanding of the operational impact of design choices.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value that drives all design and development decisions, ensuring the player experience is paramount.
• Data-Driven Decisions: Utilizing analytics and player feedback to inform and validate design choices, promoting efficiency and effectiveness.
• Collaboration and Communication: Valuing open, transparent communication and strong teamwork across all disciplines to achieve shared goals.
• Innovation and Creativity: Encouraging new ideas, experimentation, and pushing the boundaries of mobile game design.
• Agility and Adaptability: The ability to respond quickly to changing market conditions, player feedback, and project requirements.
• Quality and Polish: A commitment to delivering high-quality, polished products that meet player expectations and industry standards.

Collaboration Style:

• Cross-functional Integration: UI Artists are expected to work closely and seamlessly with UX designers, game designers, product managers, and engineers, fostering a collaborative environment where ideas are shared freely.
• Feedback Loops: A culture that encourages constructive feedback, both giving and receiving, to continuously improve designs and processes.
• Agile Workflows: Embracing iterative development cycles, participating in daily stand-ups, sprint planning, and retrospectives to ensure efficient progress and alignment.

📝 Enhancement Note: The emphasis on player-centricity, data-driven decisions, and cross-functional collaboration aligns with the core tenets of successful operations in the gaming industry. Candidates should demonstrate an understanding of these values and how they translate into daily work.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Meeting tight deadlines and adapting quickly to changing project requirements and feature additions.
• Balancing Aesthetics and Functionality: Creating visually appealing UI that is also highly functional, intuitive, and performant on mobile devices.
• Cross-Device Consistency: Ensuring a seamless and consistent user experience across a wide array of mobile devices with varying screen sizes and resolutions.
• Remote Collaboration: Effectively communicating and collaborating with globally distributed teams, maintaining strong team cohesion and project alignment.
• Iterative Design: Continuously refining designs based on feedback, which can sometimes involve significant revisions.

Learning & Development Opportunities:

• Skill Enhancement: Opportunity to master advanced UI design techniques, explore new tools, and deepen understanding of mobile UX best practices.
• Industry Exposure: Work on a globally recognized, highly successful mobile game, gaining valuable experience and portfolio pieces.
• Mentorship: Potential to learn from experienced art directors, lead artists, and UX professionals within the company.
• Career Pathing: Clear pathways for advancement within the art and design departments, or opportunities to branch into related roles.

📝 Enhancement Note: Recognizing the challenges and understanding the learning opportunities is key for candidates to prepare for the demands of the role and to assess its suitability for their career growth trajectory within operations-focused creative roles.

💡 Interview Preparation

Strategy Questions:

• UI Philosophy: "Describe your approach to designing mobile game UI. What principles do you prioritize, and why?" (Focus on player-centricity, intuition, and visual appeal.)
• Portfolio Deep Dive: "Walk us through your most challenging UI project. What problem were you solving, what was your process, and what was the outcome?" (Be ready to discuss specific design decisions and their rationale.)
• Collaboration Scenarios: "How do you handle conflicting feedback from different stakeholders (e.g., Product Manager vs. Engineer) on a UI design?" (Emphasize communication, compromise, and data-driven decision-making.)
• Optimization: "How do you ensure your UI assets are optimized for performance and compatibility across various mobile devices?" (Discuss file size, resolution, and asset types.)
• Tool Proficiency: "Describe your experience with Photoshop, Illustrator, and any 3D tools. What are your go-to features for efficient UI asset creation?"

Company & Culture Questions:

• "What interests you about Moon Active and the Coin Master franchise?" (Show genuine enthusiasm for the company's success and games.)
• "How do you stay updated on the latest trends in mobile game UI/UX design?" (Mention industry blogs, forums, conferences, and competitor analysis.)
• "How do you contribute to a positive and collaborative team environment, especially in a remote setting?" (Focus on communication, proactivity, and support.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or chronologically. Use clear headings and descriptions.
• Case Studies: For key projects, create dedicated case study pages detailing the problem, your process (sketches, wireframes, iterations), solutions, and results. Quantify impact where possible (e.g., "improved conversion by X%").
• Visuals: Use high-quality images and mockups. Show UI elements in context within the game interface.
• Conciseness: Be prepared to present your portfolio concisely, hitting the key highlights and being ready to answer detailed questions.
• Remote Presentation: Ensure your screen-sharing setup is stable and that you can navigate your portfolio smoothly during a virtual interview.

📝 Enhancement Note: Preparing for these types of questions will allow candidates to showcase their operational understanding of UI design, their ability to collaborate effectively, and their strategic thinking, which are crucial for success in this role.

📌 Application Steps

To apply for this operations-focused UI Artist position:

• Submit your application through the provided link on Comeet.
• Crucially, ensure your resume includes a clear, functional link to your online UI Artist portfolio. Applications without a portfolio will likely not be considered.
• Tailor your resume: Highlight experience directly related to mobile game UI design, specific tools (Photoshop, Illustrator), and any experience with game events or player engagement features. Use keywords from the job description.
• Prepare your portfolio: Ensure it is up-to-date, showcases relevant mobile game UI projects, and includes case studies that detail your design process and problem-solving skills.
• Research Moon Active and Coin Master: Familiarize yourself with the company's products, culture, and the specific game you would be working on to tailor your application and prepare for interview questions.
• Practice your portfolio walkthrough: Be ready to articulate your design process, rationale, and the impact of your work clearly and concisely during a virtual interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions for a UI Artist role within a game development context. All details should be verified directly with Moon Active before making application decisions. The emphasis on a portfolio is paramount for this role.