T&T Consultant - Customer Strategy & Design (Strategist) - MY

📍 Job Overview

Job Title: T&T Consultant - Customer Strategy & Design (Strategist)
Company: Deloitte SEA
Location: Kuala Lumpur, Malaysia
Job Type: Full-Time
Category: Customer Strategy & Design, Digital Transformation Consulting
Date Posted: October 31, 2025
Experience Level: 2-5 Years
Remote Status: On-site

🚀 Role Summary

• This role focuses on shaping customer strategies and designing innovative digital experiences for clients, acting as a key strategist within Deloitte Digital.
• You will bridge the gap between business objectives and customer needs, leveraging design thinking and emergent technologies to redefine business futures.
• Responsibilities include understanding client business requirements, contributing to digital strategy and transformation initiatives, and collaborating with cross-functional teams to deliver cutting-edge solutions.
• The position emphasizes identifying new growth opportunities, defining strategies, and championing customer-centric approaches to drive business impact.

📝 Enhancement Note: This role is positioned within Deloitte's "Customer" team, specifically "Deloitte Digital," which focuses on leveraging emergent technology to create new business futures and customer experiences. The "Strategist" title within "Customer Strategy & Design (CS&D)" indicates a focus on high-level strategic thinking, client advisory, and innovative solution conceptualization, rather than pure execution or implementation. The "T&T" likely stands for "Technology & Transformation" or a similar consulting pillar. Given the emphasis on strategy, design, and digital transformation, this role aligns closely with Go-To-Market (GTM) operations, particularly in areas of customer experience strategy, digital product development, and market entry/growth strategies.

📈 Primary Responsibilities

• Collaborate with clients to deeply understand their business objectives, digital strategy, and transformation goals, translating these into actionable customer-centric initiatives.
• Work alongside Business Analysts, UX Designers, Developers, and Testers to conceptualize and deliver industry-leading customer experiences across diverse products and services.
• Conduct qualitative and quantitative research, analyze findings, and synthesize insights to inform strategic recommendations and solutions for clients.
• Develop experience visions and design omni-channel customer journeys that connect people, products, purpose, and profit.
• Ideate and conceptualize innovative solutions to help clients achieve market dominance through enhanced brand experiences, products, and services.
• Analyze discrete data sets to support business case development, identify customer pain points, and uncover unmet market needs.
• Assist in the creation of compelling client-ready presentations, prototypes, and strategic roadmaps.
• Identify and champion new growth strategies and business opportunities driven by emerging industry and technology trends.
• Drive product development by advocating for customer requirements, defining feature sets, and articulating product requirements to development teams.
• Present strategic concepts, business rationale, and key findings to senior management and stakeholders to advance initiatives from ideation to productization.

📝 Enhancement Note: The responsibilities highlight a blend of strategic analysis, creative ideation, and client-facing engagement. The emphasis on "ideate and conceptualize," "creating experience visions," and "identifying new growth strategies" points to a strategic consulting function rather than pure sales operations or revenue operations execution. The role requires translating client business needs into tangible digital and customer experience strategies, which is a critical component of GTM strategy development and refinement.

🎓 Skills & Qualifications

Education:

• Tertiary qualification in a relevant business, economics, design, or human psychology discipline.
• Bachelor's degree is a foundational requirement.

Experience:

• Ideally, at least 4 years of experience in strategy consulting or a related strategic role.
• Proven experience in business analysis, market research, and defining user/customer requirements.

Required Skills:

• Business Analysis: Ability to dissect complex business problems and translate them into clear requirements and strategic frameworks.
• Research & Insight Generation: Proficiency in conducting qualitative and quantitative research, synthesizing findings, and deriving actionable insights.
• Customer Strategy & Experience Design: Strong understanding of customer journeys, omni-channel experiences, and designing for user needs.
• Strategic Thinking: Capacity to develop innovative strategies, identify market opportunities, and articulate a clear point of view.
• Creative Problem-Solving: Ability to conceptualize novel solutions and approach challenges with creativity and intellectual agility.
• Data Analysis: Skill in analyzing discrete data sets and interpreting findings to support strategic recommendations.
• Presentation & Communication: Excellent verbal and written communication skills, with the ability to articulate complex ideas to diverse stakeholders, including senior management.
• Collaboration: Proven ability to work effectively within cross-functional teams and build strong relationships with clients and colleagues.
• Digital Strategy Acumen: Understanding of digital transformation trends and how technology can be leveraged to enhance customer experiences and business outcomes.

Preferred Skills:

• Experience with innovation frameworks and methodologies.
• Familiarity with design thinking principles and application.
• Knowledge of emerging technologies and their impact on customer engagement.
• Experience in product development lifecycle management.
• Ability to navigate and thrive in ambiguous or complex environments.

📝 Enhancement Note: The "Ideally at least 4 years of strategy experience" combined with a "Consultant" title suggests this role is likely at a mid-level, suitable for individuals who have moved beyond entry-level analyst positions and are ready to take on more client leadership and strategic ownership. The blend of "strategic and creative skills" is a hallmark of customer experience strategy roles, often bridging business needs with user-centered design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase detailed examples of strategic projects, highlighting your role in problem definition, research, strategy development, and client recommendations.
• Process Optimization Examples: Document instances where you identified inefficiencies or unmet customer needs and proposed actionable solutions or strategic shifts.
• Strategic Frameworks: Include examples of frameworks you have developed or applied for market analysis, customer segmentation, or experience design.
• Impact Demonstration: Quantify the impact of your strategic contributions where possible, focusing on improvements in customer engagement, market positioning, or business growth.

Process Documentation:

• Demonstrate an understanding of how to document client requirements, research methodologies, and strategic proposals in a clear and organized manner.
• Highlight experience in translating strategic concepts into tangible deliverables, such as presentation decks or prototype concepts.
• Show an ability to articulate the rationale behind your strategic recommendations and the processes used to arrive at them.

📝 Enhancement Note: While specific system tools aren't explicitly listed, a strong portfolio for this role would emphasize strategic thinking, research capabilities, and the ability to translate insights into actionable plans. For a "Strategist" role, the portfolio should focus on the why and what of strategy and design, demonstrating critical thinking and problem-solving skills rather than deep technical implementation skills.

💵 Compensation & Benefits

Salary Range: For a Consultant role with 2-5 years of experience in Kuala Lumpur, Malaysia, the estimated annual salary range is approximately MYR 70,000 to MYR 120,000. This estimate is based on market research for consulting roles at major professional services firms in Malaysia, considering the experience level and the specialized nature of customer strategy and digital transformation.

Benefits:

• Comprehensive health insurance and wellness programs.
• Opportunities for professional development, training, and certifications.
• Retirement savings plan (e.g., EPF contributions).
• Paid time off, including annual leave, sick leave, and public holidays.
• Potential for performance-based bonuses and incentives.
• Access to Deloitte's global network and resources.
• Employee assistance programs and support services.

Working Hours:

• Standard full-time work schedule, typically around 40 hours per week.
• May require flexibility and extended hours depending on project demands and client needs.

📝 Enhancement Note: The salary range is an estimate for Kuala Lumpur, Malaysia, for a consultant role with 2-5 years of experience in a professional services firm. Actual compensation will depend on the candidate's specific skills, experience, and the final negotiation. Deloitte typically offers competitive benefits packages aligned with global standards for professional services firms.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services, Management Consulting, Technology Consulting, Digital Transformation. Deloitte operates across a broad spectrum of industries, providing expertise in audit, consulting, financial advisory, risk advisory, and tax services. Company Size: Large Enterprise (10,000+ employees globally). Deloitte is one of the "Big Four" professional services networks, indicating a vast global presence and a structured corporate environment. Founded: 1845 (Deloitte Touche Tohmatsu Limited). This long history signifies stability, established methodologies, and a deep well of experience and expertise.

Team Structure:

• This role is part of the "Customer" team within Deloitte Southeast Asia, specifically "Deloitte Digital."
• The team likely comprises specialists in customer strategy, user experience design, digital marketing, technology consulting, and business transformation.
• Reporting structure will involve working with Senior Consultants, Managers, and Partners, with close collaboration across various functional teams (e.g., Business Analysts, UX Designers, Developers).

Methodology:

• Data-Driven Insights: Emphasis on using both qualitative and quantitative data to inform strategy and design decisions.
• Design Thinking & Innovation: Application of human-centered design principles and creative problem-solving to develop novel solutions.
• Agile & Collaborative: Working in cross-functional teams, often with agile methodologies, to deliver solutions iteratively.
• Client-Centric Approach: Focusing on understanding and addressing client business requirements and customer needs.

Company Website: https://www2.deloitte.com/sea/en.html

📝 Enhancement Note: Deloitte's culture is generally characterized by a strong emphasis on professionalism, continuous learning, ethical conduct, and making a positive impact. For Deloitte Digital, there's typically an added layer of innovation, creativity, and a forward-thinking approach to technology and customer engagement. The "T&T Consultant" title suggests a focus on Technology and Transformation.

📈 Career & Growth Analysis

Operations Career Level: Consultant (Strategist). This level is typically positioned after an Analyst or Associate role, requiring demonstrated strategic thinking, client interaction skills, and the ability to contribute significantly to project outcomes. It serves as a foundational step for advancing into more senior consulting roles. Reporting Structure: You will report to a Senior Consultant or Manager within the Customer Strategy & Design team. Collaboration will be extensive with other consultants, business analysts, UX designers, and potentially client-side teams. Operations Impact: As a Strategist, your impact will be in shaping client strategies that drive digital transformation, enhance customer experiences, and create new business opportunities. This directly influences client revenue growth, market positioning, and operational efficiency through digital adoption.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like customer journey mapping, digital product strategy, innovation consulting, or omni-channel experience design.
• Leadership Development: Progress to Senior Consultant, Manager, and beyond, taking on greater project leadership, client management, and team development responsibilities.
• Industry Expertise: Develop specialized knowledge within particular sectors (e.g., Financial Services, Retail, Technology) by working on diverse client projects.
• Global Mobility: Opportunities to work on international projects or transfer to other Deloitte offices globally.
• Continuous Learning: Access to Deloitte's extensive learning and development resources, including training programs, certifications, and industry conferences.

📝 Enhancement Note: The "Strategist" designation within the Consultant level implies a focus on strategic ideation and problem-solving, setting the stage for future leadership in client engagements. Growth within Deloitte often follows a structured path, with opportunities to specialize or generalize based on career aspirations and business needs.

🌐 Work Environment

Office Type: Professional services firm office environment. This typically includes open-plan workspaces, private offices for meetings, collaboration zones, and client-facing presentation areas. Office Location(s): Kuala Lumpur, Malaysia. This implies a dynamic urban setting with access to business hubs and client sites. Workspace Context:

• Collaborative: The environment encourages teamwork and knowledge sharing among consultants. Expect to work closely with project teams.
• Technology-Rich: Access to modern office technology, high-speed internet, and potentially specialized software for design and analysis.
• Client-Focused: A significant portion of work may involve client site visits or remote collaboration, requiring adaptability and strong communication skills.
• Fast-Paced: Consulting environments are often demanding, requiring the ability to manage multiple tasks and adapt to changing project priorities.

Work Schedule:

• Primarily a standard Monday-Friday work week, but consulting roles often require flexibility. Extended hours may be necessary to meet project deadlines or client needs. Travel to client sites may also be a component of the role.

📝 Enhancement Note: The on-site work arrangement in Kuala Lumpur means candidates should be prepared for a traditional office-based consulting role, with potential for client travel within Malaysia or Southeast Asia.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and application to assess alignment with basic requirements.
• First Round Interview: Likely a behavioral and situational interview focusing on problem-solving, teamwork, and your strategic thinking capabilities. May involve case study preparation.
• Case Study/Problem-Solving Exercise: A critical component where you'll be given a business challenge and expected to analyze it, develop a strategy, and present your findings. This assesses your analytical, creative, and communication skills.
• Second Round/Final Interview: Often with senior leadership (Manager/Partner), focusing on deeper strategic insights, leadership potential, cultural fit, and alignment with Deloitte's values. May involve a more in-depth portfolio review.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 strong case studies that best demonstrate your strategic thinking, research capabilities, and impact on customer experience or business growth.
• Focus on Process & Rationale: Clearly articulate the problem, your approach (methodologies used, research conducted), your specific contributions, the strategic insights derived, and the recommended solutions.
• Quantify Impact: Wherever possible, highlight the measurable outcomes or potential impact of your strategies (e.g., improved conversion rates, enhanced customer satisfaction, new market entry potential).
• Visual Storytelling: Use clear visuals, diagrams, and concise language to present your work effectively. Avoid overwhelming with text.
• Tailor to Deloitte: Understand Deloitte's focus on innovation, digital transformation, and client impact, and frame your portfolio examples accordingly.

Challenge Preparation:

• Understand the Consulting Framework: Practice breaking down ambiguous problems into logical components using frameworks like STAR (Situation, Task, Action, Result) for behavioral questions and structured problem-solving approaches for case studies.
• Research Deloitte Digital: Familiarize yourself with Deloitte Digital's recent projects, case studies, and their approach to customer strategy and design.
• Industry Trends: Stay updated on current trends in customer experience, digital transformation, and relevant industries in Southeast Asia.
• Practice Articulation: Rehearse explaining your thought process clearly and concisely, especially for case study discussions. Be prepared to defend your recommendations.

📝 Enhancement Note: The interview process for a consulting role at a firm like Deloitte is rigorous and designed to assess a broad range of skills. A well-prepared portfolio that showcases strategic thinking and problem-solving is crucial for this "Strategist" position.

🛠 Tools & Technology Stack

Primary Tools (Likely to be used or encountered):

• Presentation Software: Microsoft PowerPoint, Google Slides (for client deliverables and internal presentations).
• Collaboration Tools: Microsoft Teams, Slack, Zoom (for internal and client communication).
• Project Management Tools: Asana, Jira, Trello (for managing project tasks and timelines).
• Research & Analysis Tools: Survey platforms (e.g., SurveyMonkey, Qualtrics), data analysis tools (e.g., Excel, potentially R or Python for advanced analysis), and market intelligence platforms.

Analytics & Reporting:

• Data Visualization Tools: Tableau, Power BI (for creating dashboards and reporting insights).
• CRM Systems: Salesforce, Microsoft Dynamics (understanding customer data is key, though direct administration might not be required).

CRM & Automation:

• Customer Data Platforms (CDPs): Understanding how customer data is managed and utilized.
• Marketing Automation Platforms: Familiarity with concepts behind platforms like Marketo or HubSpot, to understand how strategies translate into execution.

📝 Enhancement Note: While this role is strategy-focused, familiarity with common consulting tools and an understanding of how data is collected, analyzed, and presented through various platforms will be advantageous. The emphasis is on strategic application rather than deep technical expertise in these tools.

👥 Team Culture & Values

Operations Values:

• Impact that Matters: A core Deloitte value emphasizing the importance of creating meaningful and tangible positive outcomes for clients, people, and society.
• Integrity & Trust: Upholding the highest ethical standards and building trust with clients and colleagues.
• Inclusion & Respect: Fostering a diverse and inclusive environment where all perspectives are valued and respected.
• Collaboration: Working together across teams and geographies to deliver exceptional client service and drive innovation.
• Excellence: Striving for high quality and continuous improvement in all aspects of work.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with diverse teams (e.g., technology, design, business strategy, analytics) to bring holistic solutions to life.
• Client Partnership: Building strong, trusted advisor relationships with clients, involving them throughout the project lifecycle.
• Knowledge Sharing: A culture that encourages sharing insights, best practices, and lessons learned to benefit the broader team and organization.
• Feedback-Oriented: Open to constructive feedback for personal and professional development, contributing to a culture of continuous improvement.

📝 Enhancement Note: Deloitte's emphasis on "WorldImpact" and "purpose-led growth" suggests a culture that values making a positive societal contribution alongside business success. For Deloitte Digital, innovation and creativity are likely highly prized.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Client Complexity: Understanding diverse client business models, organizational structures, and internal politics to effectively drive change.
• Balancing Strategy and Execution: Translating high-level strategies into practical, implementable solutions that deliver tangible results.
• Managing Ambiguity: Thriving in situations with incomplete information, evolving requirements, and uncertain outcomes, a common aspect of consulting.
• Pace of Change: Keeping pace with rapidly evolving technologies, market trends, and client expectations in the digital landscape.

Learning & Development Opportunities:

• Structured Training Programs: Deloitte offers extensive internal training on consulting methodologies, industry knowledge, and leadership skills.
• Mentorship and Coaching: Access to experienced professionals who can provide guidance and support for career development.
• Industry Certifications: Opportunities to pursue relevant certifications in areas like strategy, design thinking, or specific technologies.
• Exposure to Diverse Projects: Working with a wide range of clients and industries provides broad learning experiences and helps identify areas of specialization.

📝 Enhancement Note: The challenges inherent in a strategy consulting role prepare individuals for complex problem-solving and adaptability, which are transferable skills valuable in many GTM and operations leadership positions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop a strategy for a new product or market entry. What was your approach, and what were the key outcomes?" (Focus on your analytical process, market research, and strategic choices.)
• "How would you approach identifying unmet customer needs in a mature market?" (Highlight your research methodologies, empathy, and ability to translate insights into opportunities.)
• "Walk me through a complex problem you solved using data. What was the problem, how did you analyze it, and what was your recommendation?" (Demonstrate structured problem-solving and data interpretation skills.)

Company & Culture Questions:

• "Why Deloitte? What attracts you to our Customer Strategy & Design team?" (Research Deloitte's values, Deloitte Digital's work, and connect it to your aspirations.)
• "How do you handle working with stakeholders who have conflicting priorities?" (Showcase your communication, negotiation, and relationship-building skills.)
• "Describe a time you had to adapt to a rapidly changing project scope or client requirement." (Highlight your agility, resilience, and proactive approach.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline: Situation/Challenge, Your Role/Task, Actions Taken (Methodologies, Analysis), Results/Impact, and Key Learnings.
• Focus on Your Contribution: Emphasize what you specifically did and the unique value you brought to the project.
• Visualize Your Work: Use diagrams, charts, and key visuals to illustrate your strategic thinking and findings. Keep text concise.
• Be Ready for Deep Dives: Anticipate questions about your methodologies, assumptions, and how you would handle alternative scenarios.
• Connect to Deloitte's Values: Frame your experience in a way that aligns with Deloitte's emphasis on impact, innovation, and client success.

📝 Enhancement Note: Preparing for case studies is paramount. Practice breaking down problems, identifying key drivers, generating hypotheses, and structuring recommendations logically. Understanding Deloitte's consulting approach will also be beneficial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the official Deloitte SEA careers portal.
• Resume Optimization: Tailor your resume to highlight experience in strategy development, business analysis, customer experience design, research, and client engagement. Use keywords like "customer strategy," "digital transformation," "business requirements," and "stakeholder management."
• Portfolio Preparation: Compile 2-3 strong case studies that showcase your strategic thinking, analytical skills, and impact on client projects. Focus on process, rationale, and quantifiable results.
• Interview Practice: Prepare for behavioral, situational, and case study interviews. Practice articulating your thought process, problem-solving approach, and strategic recommendations clearly and concisely.
• Company Research: Thoroughly research Deloitte, Deloitte Digital, and their work in customer strategy and design. Understand their values, methodologies, and recent successes to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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