Strategic Content Writer (SEO,PPC & UX)

📍 Job Overview

Job Title: Strategic Content Writer (SEO, PPC & UX) Company: REGEX SEO Location: Mexico (Remote) Job Type: FULL_TIME Category: Marketing Operations / Content Strategy Date Posted: 2025-08-29 Experience Level: Mid-Senior Level (3-5+ years) Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute high-impact content strategies across Local SEO, PPC, and Email Marketing channels, focusing on measurable results and client growth.
• Craft compelling, direct-response copy for various digital platforms, including Google Ads, social media, and landing pages, with a strong emphasis on conversion optimization.
• Conduct thorough UX and conversion copywriting audits to identify opportunities for improving user experience and driving higher conversion rates.
• Leverage data analytics (Google Analytics, SEMrush, etc.) to measure content performance, report on key metrics, and inform iterative strategic improvements.
• Collaborate closely with internal teams and clients to understand business objectives and translate them into effective, data-driven content solutions.

📝 Enhancement Note: While the job title is "Strategic Content Writer," the core responsibilities and required skills clearly indicate this role is deeply embedded within marketing operations and growth strategy, requiring a blend of creative writing, analytical rigor, and a deep understanding of digital marketing performance metrics. The emphasis on "measurable results" and "data-driven insights" positions this as a key contributor to the operational efficiency and success of marketing campaigns.

📈 Primary Responsibilities

• Architect and implement hyper-local SEO content strategies, including optimized service pages, location pages, Google Business Profile posts, and citation-worthy content to enhance local search visibility and rankings.
• Design and write high-converting PPC and ad copy for Google Ads, social media advertising, and associated landing pages, focusing on reducing Cost Per Acquisition (CPA) and increasing conversion rates through rigorous A/B testing.
• Develop and execute strategic email marketing campaigns, including lead nurturing sequences, client onboarding flows, re-engagement campaigns, and direct sales outreach, to guide users through the sales funnel and drive desired actions.
• Perform comprehensive UX and conversion copywriting audits on client websites and landing pages, providing actionable recommendations for visual hierarchy, clarity, and persuasive messaging to boost user experience and conversion rates.
• Analyze campaign performance using analytics tools such as Google Analytics and SEMrush, reporting on key performance indicators (KPIs) and using data insights to refine and optimize future content strategies and execution.

📝 Enhancement Note: The responsibilities highlight a hands-on role with a strong emphasis on execution and performance. The "close the loop" mentality implies a need for proactive ownership of campaign success, from strategy to analysis, which is a hallmark of effective operations professionals.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Marketing, Communications, English, Journalism, or a related field is typically expected for roles involving strategic content development and analysis. Equivalent practical experience demonstrating a strong understanding of digital marketing principles and content strategy will also be considered.

Experience:

• Minimum of 3-5+ years of proven experience in a strategic content role, with a preference for candidates with agency experience where exposure to diverse client needs and campaign management is common.
• A robust portfolio showcasing direct impact on lead generation, sales, and user engagement across SEO, PPC, and Email Marketing is essential.

Required Skills:

• Strategic Content Writing: Ability to develop and execute content strategies aligned with business goals, not just create content in isolation.
• Local SEO Expertise: Deep understanding of local search algorithms, citation management, NAP consistency, and crafting content that builds local authority.
• PPC & Ad Copywriting: Skill in writing compelling, direct-response copy for paid advertising platforms (Google Ads, social media) optimized for conversions and lower CPAs.
• Email Marketing Strategy: Proficiency in designing and writing effective email sequences for lead nurturing, customer onboarding, and sales outreach.
• UX & Conversion Copywriting: Ability to analyze user flows and website elements from a user experience and persuasive copywriting perspective to improve conversion rates.
• Data Analysis & Reporting: Competence in using analytics tools (e.g., Google Analytics, SEMrush) to track performance, derive insights, and report on content effectiveness.
• A/B Testing: A proven mindset for experimentation, using data to validate hypotheses and optimize copy and campaign elements.
• Exceptional English Proficiency: Master-level command of American English for nuanced, high-conversion copywriting.

Preferred Skills:

• Conversion Rate Optimization (CRO): Deeper understanding of CRO principles and methodologies beyond just copywriting.
• Marketing Automation Platforms: Familiarity with platforms like HubSpot, Marketo, or similar for email campaign execution and automation.
• Content Management Systems (CMS): Experience with platforms like WordPress for content implementation.
• SEO Tools: Proficiency with a broader range of SEO tools beyond SEMrush for keyword research, competitor analysis, and technical SEO audits.
• Project Management Skills: Ability to manage multiple projects, deadlines, and client deliverables simultaneously.

📝 Enhancement Note: The emphasis on "strategic thinker who writes" and "closing the loop" strongly suggests that candidates with a data-driven approach and demonstrable ROI from their content efforts will be highly favored. The "intellectual horsepower & grit" requirement points towards a need for analytical problem-solving skills beyond basic content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: The portfolio must clearly showcase the tangible results of your content strategies, such as lead generation increases, conversion rate improvements, reduced CPAs, or enhanced local search rankings.
• Cross-Channel Examples: Include case studies or examples that span Local SEO, PPC/Ad Copy, and Email Marketing to demonstrate versatility and strategic integration.
• Performance Metrics: Each portfolio piece should be accompanied by key performance metrics and a brief explanation of how these results were achieved and measured.
• Strategic Rationale: Provide context for each piece, outlining the initial problem or objective, your strategic approach, and the specific tactical execution.

Process Documentation:

• Workflow Design: Ability to articulate the process for developing content strategies, from initial client brief and research to final content delivery and optimization.
• A/B Testing Methodology: Document your approach to hypothesis generation, test design, execution, and analysis for copy and campaign elements.
• Performance Analysis & Reporting: Showcase examples of how you analyze data to measure content impact, identify trends, and create actionable reports for stakeholders.
• UX Audit Process: Demonstrate a systematic approach to auditing websites and landing pages for UX and conversion copywriting effectiveness.

📝 Enhancement Note: For this role, the portfolio is critical for demonstrating not just writing ability, but the strategic and analytical thinking required to drive measurable business outcomes. Candidates should be prepared to walk through their portfolio, explaining the "why" and "how" behind their successes.

💵 Compensation & Benefits

Salary Range: $2,000 – $4,000 USD per month.

• This range is competitive for a skilled Strategic Content Writer with agency experience, particularly in a remote capacity serving clients in markets with higher cost of living. The specific placement within this range will likely depend on the depth of experience, proven track record, and the demonstrable impact presented in the portfolio.

Benefits:

• Competitive Salary: Commensurate with experience and proven impact.
• Generous Paid Time Off (PTO): Includes company holidays, providing work-life balance.
• Fully Remote & Flexible Work Environment: Allows for autonomy and personal scheduling.
• Professional Development Budget: Dedicated funds for courses, conferences, and skill enhancement, supporting continuous learning in SEO, PPC, UX, and copywriting.
• Opportunity to Shape Growth: Direct involvement in the trajectory of a rapidly growing agency, offering significant professional influence and development.

Working Hours: 40 hours per week.

• The role is fully remote with a flexible work environment, but candidates should be prepared to collaborate during US Eastern Time (ET) business hours, indicating a need for overlap and responsiveness during core US business periods.

📝 Enhancement Note: The salary range is provided in USD, which is common for remote roles targeting international talent, especially when the agency is based in or primarily serves US markets. The "flexibility" mentioned is likely in terms of where you work, not necessarily when, given the requirement for ET collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Agency (Specializing in SEO, PPC, UX) Company Size: The description implies a high-growth agency, likely ranging from 20-100 employees, allowing for both impactful individual contributions and a cohesive team environment. Founded: Not specified, but described as "high-growth," suggesting a relatively modern and dynamic operational approach.

Team Structure:

• Operations Focus: The agency is built around delivering "measurable results," indicating a strong operational backbone focused on efficiency, data analysis, and client satisfaction.
• Practitioner-Driven: The culture values "dedicated practitioners" who "thrive on complex challenges," suggesting a team of specialists who own their domains.
• Autonomy & Accountability: High degree of autonomy is paired with "radical ownership," meaning individuals are empowered to make decisions but are fully responsible for their outcomes.
• Cross-Functional Collaboration: While not explicitly detailed, the nature of SEO, PPC, and Email Marketing strategies necessitates collaboration between content, technical SEO, paid media specialists, and account management.

Methodology:

• Data-Driven Decision Making: "Ideas, backed by data, are the ones that win" highlights a commitment to evidence-based strategies and performance analysis.
• Intellectual Rigor: A culture that values deep thinking, analytical problem-solving, and a systematic approach to challenges.
• Continuous Improvement: The emphasis on "iterating" and "closing the loop" suggests a culture of ongoing learning and refinement of processes and strategies.

Company Website: https://jobs.workable.com/company/8PQ6oA1ScQvGqNGX7SeVcj/jobs-at-regex-seo

📝 Enhancement Note: The company culture is positioned as demanding but rewarding, attracting high-performers who are motivated by impact, ownership, and intellectual challenge. This implies a need for proactive, results-oriented individuals who can operate with minimal supervision.

📈 Career & Growth Analysis

Operations Career Level: Mid-Senior Level. This role is positioned as a "strategic thinker who writes," indicating a level of responsibility beyond entry-level content creation, involving strategic planning, execution, and performance analysis.

Reporting Structure: While not explicitly stated, a role of this nature would typically report to a Marketing Director, Head of Content, or Head of Operations, depending on the agency's internal structure. You would likely be part of a broader marketing or client services team.

Operations Impact: The role has a direct and significant impact on client success by driving lead generation, sales, and user engagement through optimized content strategies. Success in this role directly contributes to client retention, agency revenue growth, and the agency's reputation for delivering tangible results.

Growth Opportunities:

• Deepening Specialization: Opportunity to become a subject matter expert in Local SEO, PPC copywriting, and strategic email marketing within a specialized agency.
• Strategic Leadership: Potential to take on more complex client accounts, lead content strategy for larger campaigns, and influence broader marketing strategies.
• Skill Expansion: Access to professional development budgets allows for growth into related areas such as CRO, analytics, or even team management.
• Agency Growth Contribution: As a key player in a "high-growth" agency, there's potential for career advancement as the agency scales and new leadership opportunities emerge.

📝 Enhancement Note: The emphasis on "high-growth" and "shaping the trajectory" suggests a dynamic environment where high performers can accelerate their careers by demonstrating impact and taking on increased responsibility.

🌐 Work Environment

Office Type: Fully Remote. This means no physical office location is required, offering maximum flexibility.

Office Location(s): Not applicable, as the position is fully remote. The requirement to collaborate during US ET business hours means proximity to that timezone is beneficial for real-time communication, but not strictly required for the work itself.

Workspace Context:

• Autonomy and Independence: You'll be expected to manage your own time and workflow effectively.
• Digital Collaboration: Work will primarily be conducted through digital tools for communication, project management, and content creation/sharing.
• Data-Centric Environment: Access to analytics platforms and a culture that prioritizes data will be central to your daily work.
• Client-Facing Interaction: While not explicitly stated, a role focused on client results often involves some level of communication or reporting to clients, directly or indirectly.

Work Schedule: Flexible, but with required overlap for collaboration during US Eastern Time (ET) business hours. This means while you can structure your 40 hours per week flexibly, certain periods will require synchronous availability.

📝 Enhancement Note: The "flexible work environment" combined with specific collaboration hour requirements is common for remote roles, balancing individual autonomy with team cohesion and client responsiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess qualifications and alignment with role requirements.
• Application Question: A mandatory question about a proud campaign, requiring a concise explanation of the problem, strategy, and results, serves as an initial assessment of strategic thinking and communication skills.
• Skills Assessment/Case Study: Likely to involve a practical exercise or case study focused on content strategy, copywriting for a specific channel (SEO, PPC, or Email), or an audit scenario. Expect to demonstrate your analytical and problem-solving abilities.
• Team/Hiring Manager Interview: Discussion about your experience, approach to work, cultural fit within the agency's values (ownership, grit, data-driven), and understanding of the role's demands.
• Final Interview: May involve a deeper dive into strategic thinking, client management approach, or a final review of your portfolio and how it aligns with the agency's client base.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio by channel (SEO, PPC, Email) or by client type. For each piece, clearly state the objective, your role, the strategy employed, the execution details, and most importantly, the measurable results. Use quantifiable data wherever possible.
• Highlight Strategic Thinking: Don't just show the final copy; explain the rationale behind your choices. Why this keyword? Why this headline? Why this call to action? What data supported your decisions?
• Showcase Problem-Solving: For case studies, clearly articulate the initial challenge or problem the client faced and how your content strategy provided a solution.
• Demonstrate Data Proficiency: Be ready to discuss the analytics you used, how you interpreted them, and how they informed your subsequent actions.
• Conciseness and Clarity: Prepare a brief, compelling narrative for each portfolio item. Be ready to present it confidently and answer questions about your process and results.

Challenge Preparation:

• Anticipate Scenarios: Prepare for challenges that might involve writing ad copy for a specific product, optimizing a landing page for conversion, or outlining a local SEO content plan.
• Focus on Process: Demonstrate your systematic approach to problem-solving and content creation. How do you research? How do you brainstorm? How do you test and iterate?
• Data Integration: Be ready to incorporate hypothetical data or metrics into your responses and strategies, showing how you would use data to drive decisions.
• Client Empathy: Frame your answers in the context of client needs and business objectives.

📝 Enhancement Note: The application process explicitly asks for a specific campaign example, underscoring the importance of practical, results-oriented experience. Candidates should prepare this example thoroughly, focusing on quantifiable outcomes and their strategic contribution.

🛠 Tools & Technology Stack

Primary Tools:

• Analytics Platforms: Google Analytics, SEMrush (explicitly mentioned). Proficiency in others like Ahrefs, Moz, or similar SEO tools is beneficial.
• CRM: While not specified, familiarity with CRMs like HubSpot, Salesforce, or Zoho CRM is often expected in roles that interface with sales and marketing funnels.
• Content Management Systems (CMS): WordPress is a common platform for website content implementation.
• Advertising Platforms: Google Ads, Facebook Ads Manager, LinkedIn Ads (for PPC and Social Media Ad Copy).
• Email Marketing Platforms: Familiarity with platforms like Mailchimp, HubSpot, ActiveCampaign, or similar for campaign execution and automation.

Analytics & Reporting:

• Tools for data visualization and reporting such as Google Data Studio, Tableau, or even advanced Excel/Google Sheets skills.

CRM & Automation:

• Experience with marketing automation tools for campaign management and lead nurturing is highly valued.

📝 Enhancement Note: Proficiency in analytics tools and a data-driven approach are paramount. Candidates should be prepared to discuss their experience with specific tools and how they leverage them to measure and improve content performance.

👥 Team Culture & Values

Operations Values:

• Measurable Results: A relentless focus on delivering tangible outcomes for clients is the core value.
• Intellectual Rigor: Valuing deep thinking, analytical problem-solving, and a systematic approach to challenges.
• Radical Ownership: Taking full responsibility for one's work and its outcomes, demonstrating initiative and accountability.
• Excellence: A commitment to high standards in all aspects of work, from strategy to execution.
• Grit & Resilience: The ability to tackle complex challenges, overcome obstacles, and maintain a positive, problem-solving attitude.

Collaboration Style:

• Data-Informed: Collaboration will likely revolve around data analysis and performance reviews.
• Proactive Communication: Given the remote nature and high demands, clear, concise, and proactive communication is essential.
• Feedback-Oriented: A culture that values critical feedback as a tool for growth implies an open and constructive communication environment.

📝 Enhancement Note: The agency culture appears to be high-performance, demanding, and results-focused. Individuals who thrive in environments that value intellectual curiosity, ownership, and data-driven decision-making will likely be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• High Expectations: The role demands exceptional performance and a proactive, problem-solving mindset that goes beyond typical expectations.
• Managing Multiple Channels: Simultaneously excelling in Local SEO, PPC, and Email Marketing requires strong multitasking and strategic prioritization skills.
• Data Interpretation: Effectively translating complex analytics into actionable content strategies can be challenging.
• Remote Collaboration: Maintaining strong communication and alignment with team members and clients in a fully remote setting requires effective digital communication skills.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in Local SEO, conversion copywriting, and performance-driven email marketing.
• Exposure to Diverse Clients: Work with a variety of businesses, offering broad experience and problem-solving scenarios.
• Strategic Input: Opportunity to influence and shape client marketing strategies, providing significant professional development.
• Agency Growth Contribution: As the agency grows, there will be opportunities to take on more responsibility, potentially leading to team management or strategic leadership roles.

📝 Enhancement Note: The role is explicitly framed as challenging, which is presented as an opportunity for rapid growth for the right individual. Candidates should be prepared to embrace these challenges as learning experiences.

💡 Interview Preparation

Strategy Questions:

• "Tell us about a single campaign or piece of content you worked on that you are particularly proud of. Briefly explain the initial problem, your strategic approach, and the measurable results."
  • Preparation: Select a campaign that best showcases your skills in SEO, PPC, or Email marketing, ideally with strong, quantifiable results. Structure your answer using the STAR method (Situation, Task, Action, Result). Focus on your strategic thinking and the "why" behind your actions. Quantify results with metrics like conversion rate increases, CPA reductions, lead volume growth, or improved search rankings.
• "How do you approach A/B testing for ad copy or landing pages?"
  • Preparation: Discuss your methodology for hypothesis generation, test design (e.g., testing one variable at a time), execution, and analysis. Mention tools you use and how you interpret results to inform future iterations. Emphasize your data-driven mindset.
• "Describe your process for developing a hyper-local SEO content strategy for a new client."
  • Preparation: Outline your steps, including keyword research (focusing on local intent), competitive analysis, understanding the local algorithm, identifying content gaps, planning location-specific pages, and strategies for Google Business Profile optimization and citation building.
• "How do you ensure your content aligns with UX best practices and drives conversion?"
  • Preparation: Discuss your approach to analyzing user journeys, website hierarchy, call-to-action placement, clarity of messaging, and building trust through copy. Mention how you might conduct audits or use user feedback.

Company & Culture Questions:

• "What do you know about REGEX SEO and our approach to marketing?"
  • Preparation: Research the company's website, social media, and any available client testimonials. Understand their focus on "measurable results," "data-driven insights," and their agency model. Align your answers with their stated values.
• "How do you handle constructive criticism or feedback on your work?"
  • Preparation: Emphasize your willingness to learn and improve, viewing feedback as an opportunity for growth and refinement. Provide an example of how you've used feedback to enhance your work.
• "Describe your ideal work environment and how you thrive with autonomy."
  • Preparation: Highlight your self-motivation, time management skills, and proactive approach to problem-solving. Reinforce your ability to work independently while also collaborating effectively when needed.

Portfolio Presentation Strategy:

• Prepare a Narrative: For each piece in your portfolio, have a concise story ready that explains the context, your strategy, the execution, and the results.
• Focus on Metrics: Be ready to discuss the specific data points that demonstrate the success of your work.
• Demonstrate Strategic Thinking: Explain the "why" behind your content choices and how they contributed to client objectives.
• Be Ready for Q&A: Anticipate questions about your process, challenges encountered, and alternative approaches you might have considered.

Challenge Preparation:

• Think Strategically: When presented with a challenge, first consider the objective and target audience.
• Break Down the Problem: Outline your approach step-by-step, similar to how you would plan a campaign.
• Incorporate Data: If a scenario involves data, use it to inform your decisions. If it doesn't, explain how you would gather and use data.
• Be Concise and Confident: Present your solutions clearly and with conviction.

📝 Enhancement Note: The application explicitly requires a response to a specific question, and the interview process will likely heavily weigh your portfolio. Candidates should prepare these elements meticulously, demonstrating their strategic, analytical, and results-oriented capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your resume and a link to your portfolio through the provided application link on Workable.
• Portfolio Customization: Ensure your portfolio is up-to-date and clearly showcases your experience in Local SEO, PPC copywriting, and Email Marketing. Highlight quantifiable results and your strategic approach for each piece.
• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "strategic content," "SEO," "PPC," "UX," "conversion optimization," "data analysis," and "A/B testing." Quantify achievements wherever possible.
• Cover Letter Preparation: Craft a brief cover letter specifically answering the question about a proud campaign, detailing the problem, your strategy, and the measurable results. This is a critical part of the initial screening.
• Company Research: Familiarize yourself with REGEX SEO's approach to marketing, their values (intellectual rigor, ownership, data-driven), and their focus on measurable client results to align your application and interview responses.
• Timezone Availability: Be prepared to note your primary working timezone and your general availability for collaboration during US Eastern Time (ET) business hours as requested in the application instructions.