Staff Product Designer - Enterprise (f/m/x)

📍 Job Overview

Job Title: Staff Product Designer - Enterprise (f/m/x)
Company: HelloFresh
Location: Berlin, Germany
Job Type: Full-time
Category: Product Design / User Experience (UX) Operations
Date Posted: September 18, 2025
Experience Level: 6+ Years
Remote Status: Hybrid

🚀 Role Summary

• Drive the strategic direction and execution of enterprise UX initiatives within HelloFresh's Supply Chain operations, focusing on internal user (Freshie) pain points.
• Lead user research, service design methodologies, and prototyping to validate product concepts and de-risk significant investments.
• Collaborate closely with Product Owners, engineers, researchers, and UX writers to ensure elegant, joyful, and impactful user experiences.
• Mentor and coach other designers, fostering a culture of excellence and growth within the Enterprise UX practice.
• Contribute to the development and adherence of the Enterprise Design System for scalability and shareability.

📝 Enhancement Note: While this role is within Product Design, its focus on internal enterprise tools and supply chain operations places it adjacent to operational efficiency and process improvement, making it relevant for individuals with a strong understanding of how design impacts operational workflows and internal user productivity. The emphasis on "Enterprise UX" and "Supply Chain" suggests a need for designers who can navigate complex business processes and internal stakeholder management, akin to operational roles.

📈 Primary Responsibilities

• Conduct in-depth user research to understand internal user (Freshie) attitudes, behaviors, processes, cultures, structures, and systems impacting the Supply Chain.
• Develop and validate new product and service concepts through prototyping, utilizing insights to guide next steps towards implementation.
• Apply structured service design methodologies such as Definition Sprints, AS-IS/TO-BE mapping, and Service Blueprinting to map and improve existing processes.
• Partner with Product Owners, engineers, researchers, and UX writers to challenge assumptions and push UX solutions to address broader user problems within internal products.
• Design elegant and joyful user flows and experiences (UX/UI) that align with the Enterprise Design System and contribute to its evolution.
• Coach and mentor fellow designers in visual design, interaction design, UX writing, and UI design to elevate their craft and ensure consistent quality.
• Collaborate with fellow design leaders to streamline communication, amplify design output, and foster a cohesive team environment.
• Utilize best practices around enterprise tooling patterns to ensure consistency and usability across internal applications.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution, typical of a Staff-level role. The emphasis on "enterprise tooling patterns" and "service design methodologies" points to a need for designers who can optimize internal operational workflows and user journeys, aiming for efficiency and effectiveness in a B2B context.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience.
Experience: 6+ years of professional product design experience, with a significant portion focused on enterprise or B2B environments. Proven experience in a team lead or direct people management capacity is highly desirable.

Required Skills:

• Product Design: Proven ability to design user-centric products from concept to launch, with a strong understanding of the product development lifecycle.
• Enterprise UX: Deep experience in designing for complex internal systems, B2B platforms, or enterprise software, understanding the unique challenges and user needs in these contexts.
• Service Design: Demonstrable experience with structured service design methodologies such as Definition Sprints, AS-IS/TO-BE mapping, and Service Blueprinting to analyze and improve end-to-end user journeys.
• Prototyping & UX/UI Design: Mastery of creating high-fidelity prototypes, user flows, wireframes, and polished UI designs that effectively communicate design concepts.
• Research Skills: Proficiency in conducting user research, including interviews, surveys, and usability testing, to gather actionable insights for design decisions.
• Figma Mastery: Extensive experience and fluency with Figma for design, prototyping, and collaboration.
• Interaction Design: Strong understanding of interaction design principles to create intuitive and engaging user interfaces.
• Visual Design: Expertise in visual design principles, typography, color theory, and layout to create aesthetically pleasing and brand-consistent interfaces.
• UX Writing/Content Strategy: Ability to craft clear, concise, and effective UX copy and collaborate with UX writers.
• Collaboration & Communication: Excellent verbal and written English communication skills, with the ability to articulate design decisions, influence stakeholders, and collaborate effectively across diverse teams.
• Mentoring & Coaching: Experience in coaching and mentoring junior designers, providing constructive feedback, and fostering skill development.

Preferred Skills:

• Experience in people management or team leadership roles, guiding design teams and individuals.
• Familiarity with enterprise tooling patterns and best practices.
• Experience working within Supply Chain or logistics operations environments.
• Exposure to agile development methodologies and cross-functional team collaboration.

📝 Enhancement Note: The qualifications emphasize a senior-level professional with a proven track record in enterprise design, service design, and leadership. The mention of "enterprise tooling patterns" suggests a need for an understanding of how design integrates with and optimizes operational software. The emphasis on "impact" in the portfolio requirement points to a need for designers who can demonstrate measurable improvements in user efficiency and task completion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing 6+ years of impactful product design work, with a strong emphasis on enterprise or B2B solutions.
• Demonstrations of how your designs have solved complex user problems and delivered measurable business or operational impact.
• Case studies detailing your process, from user research and ideation through to prototyping, user testing, and final implementation.
• Examples of work that highlight your expertise in interaction design, UI design, and visual design, particularly within complex system interfaces.
• Evidence of your ability to align designs with enterprise design systems and maintain scalability and consistency.

Process Documentation:

• Case studies that clearly articulate the application of service design methodologies (e.g., AS-IS/TO-BE mapping, Service Blueprinting) to analyze and improve operational workflows.
• Documentation of user research findings and how they informed design decisions, specifically relating to internal user pain points and process inefficiencies.
• Examples of iterative design processes, including user feedback loops and how they were incorporated to refine product direction and user experience.
• Documentation of collaboration with cross-functional teams (Product, Engineering, Research) and how these partnerships contributed to successful product outcomes.

📝 Enhancement Note: The portfolio requirements are tailored to a senior designer, expecting a deep dive into process and impact. For operations-minded candidates, highlighting the efficiency gains, workflow improvements, and user productivity enhancements achieved through their designs will be crucial. Demonstrating an understanding of how design impacts operational metrics is key.

💵 Compensation & Benefits

Salary Range: While a specific range is not provided, for a Staff Product Designer with 6+ years of experience in a major tech hub like Berlin, Germany, a competitive annual salary would typically fall between €75,000 - €100,000+. This estimate is based on industry benchmarks for senior design roles in Germany, considering the company's scale and the demand for specialized UX expertise in enterprise solutions.

Benefits:

• Competitive compensation package.
• HelloFresh-subsidized Pension Scheme.
• Berlin relocation support for eligible candidates.
• Hybrid working model, offering flexibility between office and remote work.
• Exclusive discounts on weekly HelloFresh boxes and office meals.
• German language learning budget to support professional development and integration.
• Access to the HelloFresh Academy for continuous learning and skill enhancement.
• Comprehensive well-being support, including mental health support and access to platforms like Headspace and Spill.
• Transportation perks to facilitate commuting.
• Working-parent-friendly benefits and policies.
• 24/7 gym access to promote a healthy lifestyle.
• Sabbatical leave options for extended personal development or rest.

Working Hours: The role is associated with a standard 40-hour work week, typical for full-time positions in Germany, with a flexible hybrid working model.

📝 Enhancement Note: The benefits package is extensive and emphasizes employee well-being and development, which is attractive for professionals seeking a stable and supportive work environment. The hybrid model and relocation support are key considerations for candidates evaluating work-life balance and logistical aspects. The salary estimate is based on general market data for senior design roles in Berlin.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Food Technology / Logistics. HelloFresh is a leading global meal kit company, leveraging technology and efficient operations to deliver fresh ingredients and recipes to customers' homes. The Enterprise UX practice specifically focuses on optimizing the internal tools and processes that power this vast logistical and operational network.
Company Size: HelloFresh is a large, publicly traded company, considered a tech powerhouse in Europe with over 20,000 employees globally. This size implies a structured environment with established processes, but also significant opportunities for impact due to the scale of operations.
Founded: Founded in 2011, HelloFresh has rapidly grown into a dominant player in the meal kit industry, demonstrating a culture of innovation, agility, and rapid scaling. This history suggests a dynamic environment where process improvements and technological adoption are highly valued.

Team Structure: The Enterprise UX practice is a cross-functional team composed of strategic researchers, designers, business modelers, and storytellers. This team works closely with Product Managers, Engineers, and other stakeholders across various departments, particularly within Supply Chain operations. The Staff UX Designer will likely report into a Head of UX, Design Lead, or Director of Product, and will collaborate closely with other senior designers and leads.

Methodology: The team emphasizes strategic research to understand user needs and business requirements, using this to inform product vision and direction. They employ design thinking principles, service design methodologies, and prototyping to test assumptions and de-risk new product initiatives. Collaboration and storytelling are key to aligning stakeholders and driving adoption of new solutions.

Company Website: https://www.hellofresh.com/careers

📝 Enhancement Note: HelloFresh's rapid growth and tech-centric approach mean that operational efficiency and internal tool optimization are critical. This makes the Enterprise UX team's work highly relevant to the core business, offering opportunities to influence significant operational improvements through design.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Staff" level position, indicating a senior individual contributor with significant influence and expertise. In an operations context, this translates to a role responsible for defining and improving complex internal processes and systems, often acting as a thought leader and mentor. The focus is on driving strategic design initiatives that enhance operational efficiency and internal user productivity.
Reporting Structure: The Staff Product Designer will likely report to a Design Lead, Head of UX, or Director of Product within the Enterprise UX practice. They will collaborate closely with Product Managers, Engineering Leads, and other cross-functional stakeholders involved in Supply Chain operations.
Operations Impact: The role has a direct impact on the efficiency and effectiveness of HelloFresh's internal operations by improving the tools and processes used by "Freshies" (internal employees). By identifying and solving pain points within the Supply Chain, this designer can contribute to reduced operational costs, increased throughput, and improved employee satisfaction, all of which are critical to the company's success.

Growth Opportunities:

• Leadership Development: Opportunities to mentor and coach junior designers, potentially leading small project teams, and contributing to the strategic vision of the Enterprise UX practice.
• Specialization: Deepen expertise in enterprise UX, service design, and Supply Chain operations through hands-on project work and internal learning resources.
• Cross-Functional Exposure: Gain broad exposure to various aspects of HelloFresh's business, including logistics, technology, and customer experience, by working across different departments.
• Strategic Influence: Contribute to high-impact strategic decisions regarding product direction and process improvement within critical operational areas.

📝 Enhancement Note: For professionals transitioning from or adjacent to operations, this role offers a pathway to higher-level strategic influence by applying design thinking to operational challenges. The "Staff" title suggests a trajectory towards Principal Designer or a management role within the design or operations functions.

🌐 Work Environment

Office Type: HelloFresh operates with a hybrid working model, meaning employees will spend a portion of their week in the office and the remainder working remotely. This provides a balance of focused individual work and collaborative team interaction.
Office Location(s): The primary office location for this role is Berlin, Germany. HelloFresh has a significant presence in Berlin, offering a vibrant and collaborative workspace designed to foster creativity and teamwork.

Workspace Context:

• The office environment is likely to be modern, dynamic, and reflective of a fast-growing tech company. It will provide collaborative spaces for team meetings, design critiques, and brainstorming sessions.
• Access to necessary design tools, software, and technology will be provided to support efficient workflow and prototyping.
• Opportunities for direct interaction with fellow designers, product managers, engineers, and other stakeholders will be abundant, encouraging knowledge sharing and cross-pollination of ideas.

Work Schedule: The standard working hours are 40 hours per week, with flexibility offered through the hybrid model. This allows operations professionals to manage their time effectively, balancing project deadlines with personal commitments and optimizing periods for deep work and collaboration.

📝 Enhancement Note: The hybrid model is a significant aspect for operations roles, allowing for dedicated time for deep analysis and focused work away from the office, while still enabling in-person collaboration essential for process mapping and stakeholder alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.
• Hiring Manager/Design Lead Interview: A deeper dive into your experience, design philosophy, and approach to enterprise UX challenges. Expect questions about your leadership style, mentoring experience, and how you handle complex stakeholder relationships.
• Portfolio Presentation & Design Challenge: A key stage where you'll present your portfolio, likely focusing on 1-2 relevant case studies. You may also be given a design challenge to solve, either beforehand or during the interview, to assess your problem-solving skills, process, and design thinking.
• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other UX designers or stakeholders to evaluate collaboration skills, technical understanding, and ability to integrate design into the broader product development process.
• Final Round: Potentially a discussion with a senior leader (e.g., Head of Product, VP of Design) to confirm cultural alignment and strategic fit.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem you solved, your specific role, the process you followed, and the measurable impact (e.g., improved efficiency, reduced errors, increased user satisfaction) of your design solutions. Quantify results whenever possible.
• Process Over Polish: While polished visuals are important, interviewers will be more interested in your thought process, problem-solving approach, and how you leverage user research and service design methodologies. Show your iterations and the rationale behind your decisions.
• Highlight Enterprise/B2B Experience: Emphasize projects that demonstrate your understanding of complex systems, internal users, and business objectives within an enterprise context.
• Showcase Collaboration: Include examples of how you partnered with engineers, product managers, and other stakeholders. Discuss how you managed feedback and navigated differing opinions.
• Prepare for Questions on Mentoring/Leadership: Be ready to discuss your experience coaching other designers and how you contribute to team growth and development.

Challenge Preparation:

• Understand the Context: If given a design challenge, take time to understand the problem space, the target users (internal "Freshies"), and the business goals of HelloFresh.
• Structure Your Approach: Outline your process clearly – problem definition, research synthesis, ideation, prototyping, testing, and iteration.
• Think Operationally: Consider how your design solution impacts existing operational workflows, efficiency, and data management.
• Be Ready to Articulate Trade-offs: Demonstrate critical thinking by discussing potential challenges, limitations, and alternative solutions.

📝 Enhancement Note: The interview process emphasizes both design craft and operational impact. Candidates should prepare to speak about how their design work directly contributes to business efficiency and user productivity within an enterprise setting. Demonstrating an understanding of service design principles and their application to operational processes will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all aspects of design, prototyping, and collaboration. Mastery is required.
• Prototyping Tools: Beyond Figma, familiarity with other advanced prototyping tools may be beneficial for complex interactions or immersive experiences.
• User Research Platforms: Experience with tools for conducting user interviews, surveys, usability testing, and analyzing qualitative data (e.g., UserTesting.com, Lookback, Dovetail).
• Service Design Tools: Proficiency with tools for creating Service Blueprints, journey maps, and process flows (e.g., Miro, Mural, Lucidchart, or specialized service design software).

Analytics & Reporting:

• Analytics Platforms: Familiarity with web analytics tools (e.g., Google Analytics) or product analytics tools (e.g., Amplitude, Mixpanel) to understand user behavior and measure design impact.
• Data Visualization Tools: Experience with tools that can help in presenting research findings and design impact metrics (e.g., Tableau, Power BI, or even advanced Figma features).

CRM & Automation:

• While not a direct requirement for the designer, understanding how design integrates with CRM systems (like Salesforce) or workflow automation tools (like Zapier or internal systems) can be beneficial for context in enterprise environments.

📝 Enhancement Note: The emphasis on Figma and service design tools highlights the core requirements. However, understanding how design solutions integrate with broader operational technology stacks, including analytics and potentially automation platforms, will demonstrate a more holistic approach to improving internal processes.

👥 Team Culture & Values

Operations Values:

• Customer Centricity (Internal Focus): A strong commitment to understanding and serving the needs of internal users ("Freshies") to improve their daily workflows and overall experience.
• Data-Driven Decision Making: Utilizing research, analytics, and user feedback to inform design choices and measure the impact of solutions on operational efficiency and business goals.
• Collaboration & Transparency: Working closely with cross-functional teams, sharing insights openly, and fostering a collaborative environment for constructive feedback and shared problem-solving.
• Innovation & Continuous Improvement: A drive to explore new ideas, challenge existing processes, and constantly seek ways to optimize user experiences and operational effectiveness.
• Pride in Craft: A dedication to producing high-quality, well-crafted designs that are both functional and aesthetically pleasing, contributing to a positive brand image and user experience.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with Product Managers, Engineers, Researchers, UX Writers, and stakeholders from Supply Chain and other operational departments.
• Iterative Design Process: Collaboration will involve regular feedback loops, design critiques, and joint problem-solving sessions to refine solutions.
• Knowledge Sharing: The team likely encourages sharing of best practices, learnings from research, and insights from successful and unsuccessful design experiments to foster collective growth.

📝 Enhancement Note: For operations professionals, aligning with values like data-driven decision-making, continuous improvement, and a focus on internal customer experience will be key. Understanding the collaborative nature of design within a tech company is also crucial for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complex Enterprise Systems: Designing for internal tools often involves dealing with legacy systems, intricate workflows, and diverse user needs across different departments within a large organization.
• Balancing User Needs with Business Constraints: Effectively advocating for user experience while considering technical limitations, business priorities, and operational efficiency goals requires strong negotiation and influence skills.
• Driving Adoption of New Designs: Ensuring that improved designs are effectively adopted by internal users and integrated into daily operations can be a significant challenge, requiring change management and clear communication.
• Measuring Operational Impact: Quantifying the precise impact of design on operational metrics (e.g., time saved, error reduction) can be complex and requires robust data tracking and analysis.

Learning & Development Opportunities:

• Deep Dive into Supply Chain Operations: Gain in-depth knowledge of logistics, warehouse management, and operational processes within a leading e-commerce company.
• Advanced Service Design Application: Hone skills in applying service design methodologies to optimize complex, multi-faceted operational systems.
• Cross-Disciplinary Skill Development: Opportunities to learn from and collaborate with experts in Product Management, Engineering, Data Science, and Operations.
• Strategic Influence and Mentorship: Develop leadership capabilities by mentoring junior designers and influencing strategic product decisions that impact the entire organization.

📝 Enhancement Note: The challenges presented are typical of senior roles focused on operational improvement. The growth opportunities highlight the potential for significant professional development by tackling these challenges and leveraging the company's resources.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used service design methodologies to improve an internal process or enterprise system. What was your approach, and what was the outcome?" (Focus on AS-IS/TO-BE mapping, Service Blueprints, and measurable impact.)
• "How do you balance the needs of internal users with the technical and business constraints of an enterprise environment? Provide an example." (Highlight your ability to negotiate, influence, and find pragmatic solutions.)
• "Walk us through your process for designing a complex feature for an enterprise application. How do you ensure the design is scalable and integrates with existing systems?" (Emphasize user research, iterative design, and alignment with design systems.)
• "How do you mentor and coach other designers to improve their craft and impact?" (Be ready to share specific examples of feedback, guidance, and skill development support you've provided.)

Company & Culture Questions:

• "What interests you about HelloFresh and our Enterprise UX practice specifically?" (Research HelloFresh's mission, values, and recent news, and connect it to your passion for improving internal operations through design.)
• "How do you foster collaboration and strong working relationships with Product Managers and Engineers?" (Discuss your communication style, empathy, and approach to cross-functional teamwork.)
• "How do you measure the success and impact of your design work, especially in an operational context?" (Prepare to discuss metrics related to user efficiency, task completion rates, error reduction, and stakeholder satisfaction.)

Portfolio Presentation Strategy:

• Structure Your Narratives: For each case study, begin with the problem statement and business context, detail your process and role, highlight key design decisions and their rationale, and conclude with the outcomes and impact.
• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs. For operational improvements, focus on metrics like time savings, efficiency gains, error reduction, or adoption rates.
• Showcase Your Process: Be prepared to walk through your research, ideation, wireframing, prototyping, and user testing phases. Explain why you made certain decisions.
• Highlight Enterprise & B2B Relevance: Select projects that best demonstrate your experience with complex systems and internal users.
• Practice Your Delivery: Rehearse your presentation to ensure it flows smoothly, stays within the allotted time, and clearly communicates your contributions and the impact of your work. Be ready for deep-dive questions on any aspect of your portfolio.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating both design expertise and an understanding of operational impact. Candidates should be ready to articulate their process and the measurable results of their work, particularly in the context of enterprise systems and internal user efficiency.

📌 Application Steps

To apply for this Staff Product Designer position:

• Submit your application through the provided careers link: https://careers.hellofresh.com/global/en/job/7227553?gh_jid=7227553
• Curate Your Portfolio: Select 1-3 case studies that best showcase your enterprise UX and service design experience, with a strong emphasis on demonstrable impact on internal workflows or operational efficiency. Quantify results wherever possible.
• Tailor Your Resume: Highlight your 6+ years of product design experience, specifically mentioning enterprise or B2B projects, your expertise in Figma, service design methodologies, and any leadership or mentoring experience. Use keywords from the job description.
• Prepare Your Narrative: Practice articulating your design process, problem-solving approach, and the impact of your work. Be ready to discuss how your skills align with HelloFresh's mission and the specific needs of the Enterprise UX team.
• Research HelloFresh: Understand their business model, market position, and the importance of operational efficiency in their success. Familiarize yourself with their company culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.