Staff Product Designer

📍 Job Overview

Job Title: Staff Product Designer

Company: Booksy

Location: Poland

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-03-16

Experience Level: Mid-Senior to Senior Level (5-10 years implied)

Remote Status: Fully Remote (within Poland)

🚀 Role Summary

• Spearhead end-to-end product design initiatives, translating complex user and business needs into intuitive and impactful digital experiences.

• Drive design strategy and vision, closely partnering with Product Management and Engineering to shape product roadmaps and strategic priorities.

• Contribute to the continuous evolution of Booksy's design practice, systems, and methodologies within a dynamic scale-up environment.

• Champion user advocacy and design quality, influencing cross-functional stakeholders and establishing design as a strategic partner.

• Leverage AI tools and emerging technologies to enhance the design process, optimize outputs, and drive innovation in product development.

📝 Enhancement Note: This role is positioned as a Staff Product Designer, implying a significant level of experience and a focus on strategic contribution beyond individual execution. The emphasis on "design-led organisation," "shaping both the products we build and how we build them," and "establishing design excellence" suggests a need for candidates who can not only design but also influence process and best practices within the GTM (Go-To-Market) framework. The "scale-up" environment and "ambiguity" indicate a need for proactive problem-solvers.

📈 Primary Responsibilities

• Lead comprehensive discovery phases to deeply understand user needs, market dynamics, and business objectives, synthesizing findings into actionable design opportunities.

• Define and articulate a clear design vision for significant product areas, ensuring alignment with overarching product and business strategies.

• Own the end-to-end design process for complex features and user journeys, from initial concept ideation through to high-fidelity, production-ready designs.

• Develop and iterate on prototypes to rapidly test hypotheses, validate design solutions, and gather crucial user feedback.

• Design and execute experiments to inform critical product decisions and rigorously measure the impact of design changes on key business metrics.

• Actively contribute to and maintain Booksy's design system, ensuring consistency, scalability, and efficiency across the product portfolio.

• Collaborate closely with engineering teams throughout the implementation lifecycle to ensure designs are translated accurately and effectively into the final product.

• Advocate for user-centricity and design best practices in all cross-functional discussions, influencing product direction and strategy.

• Present and articulate design decisions, rationale, and outcomes clearly and persuasively to stakeholders at all levels of the organization.

• Contribute to the ongoing refinement of Booksy's design practice, tools, and operational workflows, fostering a culture of continuous improvement.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and process influence, typical of a Staff-level Product Designer in a GTM or product-focused organization. The emphasis on "shaping roadmaps," "defining design vision," and "establishing design excellence" points to a need for individuals who can impact the product development lifecycle from a strategic operational perspective.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is often preferred for Staff-level roles. Equivalent practical experience will be strongly considered.

Experience: 5-10 years of progressive experience in product design, with a proven track record of owning and delivering complex, end-to-end design solutions in fast-paced, scale-up environments.

Required Skills:

• Product Design Expertise: Demonstrated mastery of the full product design lifecycle, from user research and ideation to prototyping, user testing, and final implementation.

• Portfolio Excellence: A strong, compelling portfolio showcasing end-to-end product design work, highlighting problem-solving skills, design process, and measurable impact.

• User-Centred Design: Deep understanding and practical application of user-centred design principles, methodologies, and best practices.

• Design Systems: Experience working with, contributing to, and advocating for the use of design systems to ensure product consistency and design efficiency.

• Prototyping & Experimentation: Proficiency in creating interactive prototypes for hypothesis testing and the ability to design and interpret experiments to inform decisions.

• Collaboration & Communication: Exceptional ability to collaborate effectively with product managers, engineers, researchers, and other cross-functional stakeholders, communicating design rationale clearly to diverse audiences.

• Strategic Thinking: Ability to connect design decisions to broader business objectives, product strategy, and GTM goals.

• Ambiguity Navigation: Proven comfort and effectiveness in working within ambiguous environments, defining problems, and charting paths forward proactively.

• AI & Emerging Technologies: Familiarity and willingness to leverage AI tools and emerging technologies to enhance design workflows and outputs.

Preferred Skills:

• Experience in a "design-led" organization or contributing to establishing such a culture.

• Familiarity with GTM operations, including how product design impacts customer acquisition, retention, and market positioning.

• Experience with data analysis tools and methodologies to inform design decisions and measure impact.

• Contributions to design communities or thought leadership in the design space.

• Experience working on global marketplaces or platforms.

📝 Enhancement Note: The "Staff" title and emphasis on "shaping products" and "design practice" suggest a need for candidates who can operate strategically and influence process, not just execute tasks. The mention of AI tools indicates a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase at least 2-3 detailed case studies demonstrating your ownership of significant product challenges from discovery through to delivery.

• Problem Definition: Clearly articulate the user and business problems addressed, supported by research and data synthesis.

• Design Process Documentation: Illustrate your design process, including user flows, wireframes, prototypes, and final UI designs, detailing iterative improvements based on feedback and experimentation.

• Metrics & Impact: Quantify the impact of your design work using relevant KPIs (e.g., conversion rates, user engagement, task completion times, business revenue impact). Demonstrate how design decisions contributed to these outcomes.

• Design System Contribution: If applicable, showcase examples of how you've worked with or contributed to design systems, emphasizing consistency and scalability.

• Collaboration Evidence: Highlight instances of close collaboration with product managers, engineers, and other stakeholders, explaining how you navigated cross-functional dynamics.

• AI Tool Application: If possible, include examples of how AI or emerging technologies were utilized to enhance your design process or output.

Process Documentation:

• Candidates are expected to be able to articulate their personal design process, including how they approach discovery, strategy definition, ideation, validation, and iteration.

• Be prepared to discuss how you document and communicate your design decisions, ensuring alignment and shared understanding across teams.

• Demonstrate an understanding of how design processes integrate with broader product development and GTM operations workflows.

📝 Enhancement Note: For a Staff Product Designer role, the portfolio is critical. It needs to go beyond just showcasing aesthetics to demonstrating strategic thinking, problem-solving capabilities, and the ability to drive tangible business outcomes through design. The emphasis on "how we build them" implies a need to discuss process optimization.

💵 Compensation & Benefits

Salary Range: Based on the Staff Product Designer title, 5-10 years of experience, and the location (Poland), a competitive salary range can be estimated. For a Staff Product Designer in Poland, salaries can range from PLN 15,000 to PLN 25,000 gross per month, depending on specific experience, the company's compensation philosophy, and the exact location within Poland. This translates to approximately €3,100 to €5,200 gross per month.

Benefits:

• Flexible Working Hours: Allows for better work-life integration and autonomy in managing the workday.

• Remote Work Opportunity: Fully remote within Poland, offering significant flexibility and reduced commuting stress.

• Welcoming Team: Emphasis on a supportive and collaborative team environment.

• International Environment: Opportunity to work with and learn from diverse teams across 6 countries, fostering global collaboration and exposure.

• Additional Benefits: Specific benefits may vary by location but typically include health insurance, vacation days, and professional development opportunities relevant to operations and design.

Working Hours: 40 hours per week is standard, with flexibility offered through "flexible working hours" to accommodate personal needs and optimize productivity.

📝 Enhancement Note: Salary estimations are based on industry benchmarks for senior/staff-level design roles in Poland, considering the cost of living and typical compensation structures for tech companies. The benefits highlight flexibility and international exposure, which are attractive to senior professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Booksy operates within the beauty and wellness marketplace industry, connecting service providers (salms, spas, barbershops) with customers. This industry is rapidly growing and increasingly digitalized.

Company Size: Booksy is described as an "ever-changing scale-up" and has teams in 6 countries, indicating a mid-to-large size company that is still in a high-growth phase. This suggests a dynamic environment with potential for rapid career advancement but also requires adaptability.

Founded: While the founding date isn't explicitly stated in the job description, Booksy has achieved significant global reach, implying a history of successful scaling and product development. The company's focus on empowering entrepreneurs and enhancing customer experiences is central to its mission.

Team Structure:

• The design team is growing, and this role will be a key individual contributor within it.

• Collaboration is heavily emphasized, with close partnerships expected between Product Management, Engineering, and other cross-functional teams.

Methodology:

• Design-Led Organization: Booksy is evolving towards becoming a design-led organization, implying a strong emphasis on user experience and design thinking in strategic decision-making.

• Data-Informed Decisions: The role involves synthesizing research, data, and insights, and designing/running experiments to measure impact, indicating a data-driven approach to product development and design.

• Iterative Development: Shipping work iteratively, measuring impact, and refining based on outcomes is a core part of the delivery process.

• Agile & Lean Principles: The "scale-up" and "ambiguity" context, coupled with iterative delivery, suggests adherence to agile and lean methodologies.

Company Website: https://booksy.com/

📝 Enhancement Note: The company culture is characterized by growth, dynamism, and a strategic shift towards design leadership. This offers opportunities for significant impact but requires individuals comfortable with change and ambiguity. Understanding this context is crucial for operations professionals aiming to align their skills with the company's strategic direction.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Staff level, signifying a senior individual contributor position. Staff designers are expected to tackle the most complex problems, mentor junior designers, and influence product strategy and design processes across multiple teams or product areas. They operate with a high degree of autonomy and are responsible for driving significant outcomes.

Reporting Structure: The Staff Product Designer will be part of the growing design team and will collaborate closely with Product Managers and Engineers. While direct reporting lines aren't detailed, the role implies reporting to a Design Lead, Head of Design, or a similar senior design management position, with significant interaction with product and engineering leadership.

Operations Impact: The Staff Product Designer's impact extends beyond individual feature design. They are expected to influence product roadmaps, shape the overall user experience strategy, contribute to the GTM effectiveness by ensuring product-market fit and user satisfaction, and elevate the design practice across the organization. This role directly contributes to Booksy's goal of becoming a design-led organization, impacting user acquisition, retention, and overall business growth.

Growth Opportunities:

• Leadership in Design Practice: Opportunity to shape and evolve Booksy's design methodologies, tools, and standards, setting best practices for the organization.

• Mentorship: Potential to mentor and guide less experienced designers, fostering a strong design culture.

• Strategic Influence: Grow influence over product strategy and roadmap development, moving from execution to strategic impact.

• Cross-functional Leadership: Develop strong relationships and leadership presence across Product, Engineering, and Marketing teams.

• Specialization: Deepen expertise in specific areas of product design or user experience within the beauty and wellness marketplace domain.

• Advancement: Potential career progression to Principal Designer, Design Manager, or Head of Design roles as the company continues to scale.

📝 Enhancement Note: The Staff title implies a significant opportunity for growth, not just in individual contribution but also in influencing organizational processes and strategy, which is highly valuable for operations-minded professionals.

🌐 Work Environment

Office Type: The role is explicitly "TELECOMMUTE" and "Fully Remote within your country" (Poland). This indicates a distributed work environment rather than a traditional office setting.

Office Location(s): While the role is remote within Poland, Booksy operates internationally. The company headquarters is not specified, but its global presence suggests a distributed operational structure.

Workspace Context:

• Distributed Collaboration: The primary workspace is digital, requiring strong remote collaboration skills and proficiency with digital communication and design tools.

• Autonomy & Self-Management: Remote work necessitates a high degree of self-discipline, time management, and proactive communication.

• Access to Technology: Employees are expected to have reliable access to technology and internet to perform their duties effectively.

• Cross-functional Interaction: Opportunities for interaction will be through digital channels like Slack, video conferencing, and project management tools, fostering collaboration with global teams.

Work Schedule: Standard working hours are implied to be around 40 hours per week, but the benefit of "flexible working hours" allows for greater autonomy in structuring the workday, provided that collaboration needs and deadlines are met. This flexibility is crucial for effective remote operations and managing distributed teams.

📝 Enhancement Note: The fully remote nature of the role emphasizes the need for strong digital collaboration skills and self-management, key attributes for successful operations professionals in a distributed workforce.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves an AI review for initial keyword matching and basic qualification assessment, followed by a recruiter review.

• Portfolio Review: A critical stage where candidates present their portfolio, focusing on end-to-end case studies, problem-solving, design process, and measurable impact. Expect to discuss your strategic thinking and how you've influenced outcomes.

• Hiring Manager/Team Interviews: Discussions with the hiring manager and potentially other senior designers or product leads to assess design craft, strategic alignment, collaboration skills, and cultural fit.

• Cross-functional Interviews: Meetings with Product Managers and Engineers to evaluate collaboration dynamics, communication skills, and understanding of development processes.

• Final Interview: Potentially with senior leadership to discuss strategic vision, leadership potential, and overall fit with Booksy's evolving design-led culture.

Portfolio Review Tips:

• Storytelling: Frame your case studies as compelling narratives, clearly outlining the problem, your approach, key decisions, challenges overcome, and the ultimate impact.

• Focus on "Why" and "How": Go beyond showing final designs; explain your rationale behind decisions and detail your process for arriving at solutions.

• Quantify Impact: Use data and metrics to demonstrate the success of your designs. Show how your work contributed to business goals or user satisfaction.

• Highlight Ambiguity Navigation: Showcase examples where you had to define problems or chart paths in unclear situations.

• Demonstrate Collaboration: Explain how you worked with cross-functional partners, managed feedback, and resolved differing opinions.

• Tailor to Booksy: Briefly touch upon how your experience and approach align with Booksy's mission and its scale-up environment.

Challenge Preparation:

• Be prepared for potential design challenges or exercises that simulate real-world problems Booksy faces. These might involve defining a problem space, outlining a discovery approach, or presenting a solution concept.

• Practice articulating your design thinking and strategy clearly and concisely, as if presenting to stakeholders who may not have a design background.

• Consider how you would leverage Booksy's existing platform or market position in any hypothetical challenge.

📝 Enhancement Note: The emphasis on a strong portfolio and the "scale-up" environment suggests that interviewers will be looking for candidates who can demonstrate not only design skill but also strategic thinking, problem-solving under uncertainty, and the ability to drive impact within a dynamic operational context.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP.

• User Research & Testing: UserTesting.com, Maze, Hotjar, Google Analytics, Amplitude, Mixpanel.

• Collaboration & Communication: Slack, Zoom, Google Meet, Microsoft Teams.

• Project Management: Jira, Asana, Trello, Confluence.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Design Tools: Candidates are expected to be comfortable leveraging AI tools for various aspects of the design process, such as idea generation, content creation, or workflow optimization (e.g., Midjourney for concept art, AI-powered writing assistants, or future AI design plugins).

📝 Enhancement Note: Proficiency in modern design tools, especially Figma, is essential. Familiarity with analytics platforms and an openness to integrating AI into the design workflow are key indicators of a candidate's readiness for a forward-thinking product design role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs as the driving force behind all design and product decisions.

• Impact-Driven: Focus on delivering measurable outcomes and business value through thoughtful design solutions.

• Collaboration & Transparency: Open communication, mutual respect, and active participation in cross-functional team efforts.

• Innovation & Adaptability: Embracing new technologies (like AI), experimenting with novel approaches, and adapting to the evolving needs of a scale-up environment.

• Continuous Improvement: A dedication to refining processes, learning from feedback, and consistently raising the bar for design quality.

• Generosity: Willingness to share knowledge, mentor others, and support the growth of the team and the organization.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Management and Engineering is paramount, with design acting as a strategic partner.

• Feedback Loops: An open culture for giving and receiving constructive feedback on designs and processes.

• Shared Ownership: Encouraging a sense of collective responsibility for product success, where design plays a pivotal role in achieving GTM objectives.

• Remote-First Communication: Leveraging digital tools effectively to maintain strong connections and ensure clear communication within a distributed team.

📝 Enhancement Note: The values emphasize a blend of user advocacy, business acumen, and a proactive, collaborative approach, which are crucial for operations roles that bridge user needs with business strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As a scale-up, Booksy presents an environment where processes and strategies are still being defined. This requires designers to be comfortable with uncertainty, define their own path, and proactively create clarity.

• Balancing User Needs with Business Strategy: Effectively integrating user desires with Booksy's business goals and market positioning to create solutions that are both desirable and viable.

• Scaling Design Practice: Contributing to the establishment and refinement of design processes, tools, and systems as the company grows, ensuring scalability and efficiency.

• Remote Collaboration: Maintaining strong, productive relationships and effective communication across a distributed, international team.

• Adoption of New Technologies: Integrating new tools and methodologies, such as AI in design, into established workflows to drive innovation and efficiency.

Learning & Development Opportunities:

• Strategic Design Leadership: Gaining experience in shaping product strategy and influencing organizational direction within a design-led framework.

• Mentorship & Skill Development: Opportunities to mentor junior designers and be mentored by senior leaders, fostering continuous skill enhancement.

• Industry Exposure: Working on a global platform within the fast-growing beauty and wellness tech sector provides exposure to diverse markets and user behaviors.

• Process Innovation: Contributing to the evolution of design operations and GTM processes, potentially leading to specialized roles in design operations or product strategy.

• AI in Design: Deepening expertise in leveraging AI tools to enhance creative output and streamline design workflows.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly for individuals who thrive in dynamic environments and are eager to shape processes and contribute strategically, aligning well with operations career aspirations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define a product strategy or vision in an ambiguous situation. How did you approach it, and what was the outcome?" (Focus on your process, how you synthesized information, and the impact.)

• "How do you balance user needs with business objectives when designing a new feature or product? Provide an example." (Highlight your strategic thinking and ability to find win-win solutions.)

Company & Culture Questions:

• "What excites you about Booksy's mission and the beauty/wellness marketplace industry?" (Show genuine interest and alignment with the company's purpose.)

• "How do you contribute to building a strong design culture, especially in a remote or scale-up environment?" (Discuss your collaborative style, mentorship ideas, and advocacy for design excellence.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, typically following your design process for each case study (Problem > Research > Ideation > Solution > Testing > Impact).

• Focus on Impact: Clearly articulate the problem you solved and the measurable results achieved. Quantify your contributions whenever possible.

• Show, Don't Just Tell: Use visuals generously, but ensure they support your narrative and highlight key design decisions and trade-offs.

• Be Prepared for Deep Dives: Expect questions about specific design choices, your rationale, and how you handled challenges or feedback.

• Connect to Booksy: Briefly explain why your experience and approach are a good fit for Booksy's current stage and goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving skills in ambiguous contexts, and the ability to drive measurable business outcomes through design, reflecting the expectations of a Staff-level role in a scale-up environment.

📌 Application Steps

To apply for this Staff Product Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key case studies that best demonstrate your end-to-end design process, strategic thinking, and quantifiable impact, especially in ambiguous or scale-up environments.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills relevant to product design and GTM operations, and achievements using action verbs and metrics. Highlight experience with design systems, experimentation, and working in fast-paced settings.

• Interview Preparation: Practice articulating your design process, strategic rationale, and collaboration experiences. Prepare to discuss how you leverage data and AI in your workflow. Rehearse your portfolio presentation.

• Company Research: Familiarize yourself with Booksy's platform, target audience, and business model. Understand their mission and values to articulate your alignment during interviews. Research their approach to design and product development in the scale-up context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.