Sr. Webflow Developer-PH (w/ WordPress experience)

📍 Job Overview

Job Title: Sr. Webflow Developer - Philippines (with WordPress Experience) Company: 3GC Group Location: Manila, Philippines Job Type: Full-Time Category: Web Development / Operations Technology Date Posted: January 13, 2026 Experience Level: Senior Remote Status: Fully Remote

🚀 Role Summary

• This senior-level role focuses on full-stack web development, leveraging modern tools like Webflow and WordPress to create high-quality, custom websites.
• Responsibilities include architecture, API integrations, advanced animations, and comprehensive quality assurance, demanding a strong understanding of front-end development best practices and operations technology.
• Collaboration is key, requiring seamless integration with design, SEO, and strategy teams to deliver exceptional digital experiences.
• The position involves shaping technical approaches, potentially leading complex builds, and mentoring junior developers, highlighting a leadership aspect within operations technology.

📝 Enhancement Note: While the title specifies "Developer," the scope of responsibilities, including API integrations, CMS configuration, and collaboration with strategy/SEO teams, positions this role firmly within the "Operations Technology" or "GTM Technology Operations" umbrella, emphasizing the operational execution and technical backbone required to support business functions.

📈 Primary Responsibilities

• Develop custom WordPress themes utilizing advanced features such as ACF, Gutenberg blocks, PHP, Tailwind CSS, SASS, and the Timber/Twig templating engine.
• Translate high-fidelity Figma designs into responsive, performant, and accessible front-end code, ensuring pixel-perfect execution and adherence to design specifications.
• Architect, build, and maintain reusable components, templates, and backend structures that promote scalability and maintainability within the CMS ecosystem.
• Configure CMS settings, manage database operations, and integrate RESTful APIs to enable seamless data flow and dynamic content delivery.
• Ensure strict adherence to accessibility standards (WCAG) and cross-browser compatibility, guaranteeing a consistent user experience across all platforms.
• Optimize websites for peak performance, focusing on Core Web Vitals and leveraging tools like Lighthouse and PageSpeed Insights for continuous improvement.
• Foster cross-functional collaboration with Project Managers, Strategy, Design, and Engineering teams to ensure project alignment and successful delivery.
• Conduct thorough code reviews, contribute to comprehensive technical documentation, and actively participate in agile sprint planning and execution.
• Exhibit a strong sense of ownership and attention to detail, ensuring the delivery of beautifully crafted, user-focused websites with polished execution.
• Perform other ad hoc duties as assigned, demonstrating flexibility and a commitment to supporting the broader operational technology objectives.

📝 Enhancement Note: The emphasis on "custom WordPress themes," "reusable components," "backend architecture," "REST API integrations," and "performance optimization" points to a role that builds and maintains the technical infrastructure supporting content and user experience, aligning with GTM Technology Operations and Sales Operations support functions.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio and demonstrable experience in web development and operations technology are paramount. Equivalent practical experience will be highly valued.

Experience:

• A minimum of 5 years of professional experience in developing custom WordPress websites is required, showcasing deep expertise in the WordPress ecosystem.
• A minimum of 2 years of hands-on experience with Webflow is essential, demonstrating proficiency in its unique development paradigm.
• Proven experience translating complex Figma designs into functional, responsive, and performant web interfaces.
• A track record of successful API integrations (REST, JSON, XML) and CMS configuration.

Required Skills:

• WordPress Mastery: Custom theme development, Advanced Custom Fields (ACF), Gutenberg block editor, Custom Post Types (CPTs), deep understanding of template hierarchy.
• Frontend Technologies: Expert proficiency in HTML5, CSS3, SASS, Tailwind CSS, and modern JavaScript (ES6+), with a strong understanding of jQuery.
• Development Tools: Proven expertise with development environments, version control systems (Git workflows), and debugging tools (Chrome DevTools or similar).
• Design Implementation: Ability to accurately translate Figma (or similar design tool) files into clean, scalable, and maintainable code.
• API Integration: Comfort and experience with REST API integrations, working with JSON and XML data formats.
• Quality Assurance & Accessibility: Proficiency in QA testing methodologies and a commitment to WCAG accessibility standards.
• Performance Optimization: Experience with website performance analysis and optimization techniques using tools like Lighthouse and PageSpeed Insights.
• Communication & Collaboration: Excellent verbal and written communication skills, with a demonstrated ability to collaborate effectively with cross-functional teams.

Preferred Skills:

• Experience with the Timber/Twig templating engine for WordPress.
• Proficiency with advanced animation libraries such as GSAP.
• Familiarity with other CSS frameworks like Bootstrap or Foundation.
• Exposure to JavaScript frameworks such as React, Vue, Next.js, or Nuxt.js.
• Experience with Headless CMS platforms (e.g., Contentful, Sanity, Strapi).
• Knowledge of platforms like WooCommerce, Shopify, Drupal, or Joomla.
• Understanding of SEO best practices and their technical implementation.

📝 Enhancement Note: The extensive list of required and preferred technical skills, particularly those related to CMS development, API integrations, and performance optimization, underscores the operational technology aspect of this role. The emphasis on translating designs and collaborating with strategy/SEO teams highlights its GTM technology support function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Project Diversity: Showcase at least 5 distinct projects demonstrating expertise in both custom WordPress development and Webflow builds.
• Technical Depth: Highlight projects that involved complex custom theme development, API integrations, and performance optimization strategies.
• Design-to-Code Translation: Include case studies or examples that clearly illustrate your ability to translate Figma designs into pixel-perfect, responsive web pages.
• Impact & Efficiency: Present projects where your technical contributions led to measurable improvements in website performance, user experience, or operational efficiency.

Process Documentation:

• Workflow Design: Examples of how you've structured development workflows, managed code versions, and implemented testing procedures.
• System Implementation: Demonstrations of successful CMS configurations, API integrations, and the creation of reusable components or templates.
• Performance Analysis: Documentation of your process for analyzing website performance using tools like Lighthouse and implementing optimization strategies.
• Accessibility Audits: Evidence of your process for testing and ensuring WCAG compliance in your web development projects.

📝 Enhancement Note: For a role of this nature, a portfolio is crucial to demonstrate practical application of technical skills beyond theoretical knowledge. The emphasis on process documentation aligns with operational excellence, showcasing how candidates manage projects and ensure quality and efficiency in their development work.

💵 Compensation & Benefits

Salary Range:

• The provided hourly rate is $5.50 - $7.00 USD.
• Estimated Annual Salary (Full-Time, 40 hours/week): Approximately $11,440 - $14,560 USD.
• Estimated Monthly Salary (Philippines): Approximately ₱637,000 - ₱810,000 PHP (based on an exchange rate of 1 USD = 56.5 PHP, subject to fluctuations).

📝 Enhancement Note: The salary range of $5.50 - $7.00 USD per hour is below typical senior developer rates in many Western markets but may be competitive for senior technical roles in the Philippines. This estimate is based on a standard 40-hour work week and current exchange rates. It is crucial for candidates to research local market rates for senior web developers in the Philippines to benchmark this offer.

Benefits:

• Full-Time Contractor Benefits: Specific benefits are not detailed but are noted as available for full-time contractors, suggesting potential for health coverage, paid time off, or other perks.
• Remote Work Flexibility: The position is fully remote, offering the advantage of working from home.

Working Hours:

• Commitment: 40 hours per week.
• Time Zone Alignment: Willingness to work within the US Pacific Time Zone (8:00 am - 5:00 pm PST), which corresponds to 12:00 am - 9:00 am PH time. This requires significant dedication to non-traditional working hours for those in the Philippines.

📝 Enhancement Note: The requirement to work US Pacific Time hours is a significant operational consideration for candidates in the Philippines. This alignment is critical for effective real-time collaboration with US-based teams, impacting work-life balance and personal schedules.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Web Development Services Company Size: The provided data does not specify company size. However, the reference to "3GC Group" and their website suggests a professional services firm specializing in web development and potentially broader digital solutions. For operations roles, company size can indicate the complexity of systems and processes, the level of bureaucracy, and the potential for impact.

Founded: The company was founded in 2006, indicating over 15 years of operational history and experience in the digital services sector. This suggests a stable organization with established processes and a proven track record.

Team Structure:

• Cross-Functional Teams: The role emphasizes working collaboratively across design, SEO, and strategy teams, indicating a project-based, cross-functional team structure common in agency or service-oriented environments.
• Technical Specialization: The hiring of a "Sr. Webflow Developer" suggests a focus on specialized technical skill sets within the broader development team.
• Reporting: While not explicitly stated, senior developers often report to a Development Lead, Engineering Manager, or a Project Manager, depending on the team's organizational structure.

Methodology:

• Agile Development: The mention of "sprint planning" strongly suggests the use of Agile methodologies, likely Scrum or Kanban, for managing development projects.
• Design-Centric Approach: The requirement to convert "high-fidelity Figma designs" highlights a design-first approach to web development.
• Performance & Quality Focus: The emphasis on "accessibility, WCAG compliance, cross-browser compatibility, performance optimization, and QA" indicates a commitment to delivering high-quality, robust digital products.

Company Website: http://www.3gcgroup.com

📝 Enhancement Note: The company's founding date and website suggest a mature organization. The emphasis on cross-functional collaboration and specialized technical roles aligns with how many GTM and Sales Operations teams function, requiring close partnership with various departments to achieve business objectives.

📈 Career & Growth Analysis

Operations Career Level: Senior Developer / Technical Contributor. This role is focused on execution and technical expertise, with potential for leading technical aspects of projects and mentoring. It represents a significant step up from junior roles, requiring independent problem-solving and a comprehensive understanding of development lifecycles and best practices.

Reporting Structure: Likely reports to a Development Lead, Technical Director, or Project Manager who oversees technical execution and client deliverables. This structure ensures alignment with project goals and client requirements.

Operations Impact: While primarily a technical role, the impact is significant in enabling GTM and Sales operations through high-performing, user-friendly websites. This includes supporting marketing campaigns, lead generation platforms, and client-facing portals, all of which are critical operational assets.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, WordPress, and related technologies, potentially becoming a subject matter expert.
• Leadership Potential: Transition into a Lead Developer or Technical Project Manager role, taking on more responsibility for project planning, team guidance, and client communication.
• Broader Skill Development: Opportunity to gain exposure to other development stacks, headless CMS, or advanced animation techniques through project work and company initiatives.
• Mentorship: Opportunity to mentor junior developers, honing leadership and communication skills.

📝 Enhancement Note: For operations professionals, understanding the growth trajectory is vital. This role offers a path for technical mastery and potential leadership within a development context, which can feed into broader GTM or Sales Operations technology roles by providing a deep understanding of the tools that power them.

🌐 Work Environment

Office Type: Fully Remote (Work from Home). This offers maximum flexibility in terms of location and daily routine.

Office Location(s): While the role is remote, the company headquarters may be in a specific region, and the target employee is located in the Philippines. The requirement to work US Pacific Time implies a need for a stable internet connection and a dedicated workspace conducive to long hours.

Workspace Context:

• Independent Work: The role requires a high degree of self-discipline and the ability to work independently without direct supervision for extended periods.
• Technology Infrastructure: Candidates must possess a fully functional and up-to-date computer, and be willing to install specified security software. This underscores the importance of a reliable technical setup for operations.
• Collaboration Tools: Expect to use various collaboration platforms (e.g., Slack, Zoom, project management software) for communication and team interaction.

Work Schedule:

• Full-Time: 40 hours per week.
• Time Zone Alignment: Strictly aligned with US Pacific Time (8:00 am - 5:00 pm PST), which translates to 12:00 am - 9:00 am PH time. This is a critical operational requirement affecting daily life.

📝 Enhancement Note: The remote nature combined with strict US Pacific Time working hours creates a unique work environment. For operations roles, this setup highlights the global nature of modern workforces and the need for robust communication protocols and self-management skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess technical qualifications and experience alignment.
• Technical Interview(s): Expect in-depth discussions on your experience with Webflow, WordPress, front-end development, API integrations, and problem-solving scenarios. This may include live coding exercises or code reviews.
• Portfolio Walkthrough: A dedicated session to present and discuss your sample works, explaining your technical approach, challenges faced, and solutions implemented.
• Cultural Fit / Behavioral Interview: Assessment of your communication, collaboration, and problem-solving skills, and how you align with the company's values and work style.
• Final Interview: Potentially with a hiring manager or senior team member to discuss role expectations, career growth, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select at least 5 diverse projects that clearly demonstrate your expertise in both Webflow and custom WordPress development, including complex themes and integrations.
• Structure for Clarity: For each project, clearly outline:
  • The problem or objective.
  • Your specific role and technical contributions.
  • The technologies used (HTML, CSS, JS, PHP, Webflow features, ACF, Gutenberg, APIs).
  • Key challenges encountered and how you overcame them.
  • Measurable outcomes (e.g., performance improvements, accessibility compliance, user engagement).
• Highlight Technical Prowess: Be prepared to discuss the intricacies of your code, your approach to building reusable components, and your strategies for optimization and accessibility.
• Showcase Design-to-Code: For projects originating from Figma, clearly articulate how you translated design elements into functional code, ensuring responsiveness and fidelity.
• Quantify Impact: Use metrics wherever possible to demonstrate the value of your work, especially concerning website performance (Core Web Vitals) and user experience.

Challenge Preparation:

• Coding Challenges: Be ready for practical coding exercises that test your proficiency in HTML, CSS, JavaScript, and potentially PHP or WordPress theme development.
• Problem-Solving Scenarios: Prepare to discuss how you would approach common development challenges, such as debugging complex issues, optimizing slow-loading pages, or implementing new features within existing codebases.
• Technical Q&A: Brush up on core web development concepts, WordPress architecture, Webflow capabilities, API principles, and accessibility standards.

📝 Enhancement Note: For operations roles, the portfolio is a critical tool for demonstrating practical application of technical skills. Emphasizing how projects contribute to business objectives (performance, user experience) is key.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Core platform for building and managing websites, requiring deep familiarity with its editor, CMS capabilities, and responsive design features.
• WordPress: Essential for custom theme development, plugin integration, and CMS management, including proficiency with ACF and Gutenberg.
• Version Control: Git (and associated workflows) for code management, collaboration, and deployment.

Frontend Development:

• HTML5, CSS3, SASS, Tailwind CSS: Foundational technologies for structuring and styling web pages.
• JavaScript (ES6+), jQuery: For interactive elements, dynamic content, and client-side logic.
• Figma: For interpreting and translating design mockups into code.

Backend & Integration:

• PHP: For custom WordPress theme development and server-side logic.
• REST APIs: Experience with consuming and integrating with APIs (JSON, XML) for data exchange.
• Databases: Familiarity with database management, likely MySQL for WordPress.

Performance & Analytics:

• Google Analytics / Google Tag Manager: For tracking website traffic, user behavior, and campaign performance.
• Lighthouse / PageSpeed Insights: Tools for analyzing website performance, accessibility, and SEO.

Other Potential Tools:

• Timber/Twig: Templating engine for WordPress.
• GSAP: Advanced animation library.
• Headless CMS: Contentful, Sanity, Strapi.
• E-commerce Platforms: WooCommerce, Shopify.

📝 Enhancement Note: This extensive list of tools highlights the technical demands of the role. For operations professionals, understanding this stack is crucial for appreciating the technical underpinnings of GTM and Sales technology infrastructure.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A strong emphasis on delivering "beautifully crafted, user-focused websites" with "polished execution" and "pride in execution." This translates to a commitment to high standards in all aspects of development.
• Collaboration & Teamwork: The role explicitly requires working "collaboratively across design, SEO, and strategy teams," indicating a culture that values interdisciplinary cooperation.
• Continuous Improvement: The focus on "performance optimization," "accessibility," and "QA" suggests a culture that embraces iterative development and ongoing refinement.
• Ownership & Accountability: Developers are expected to "take ownership of quality" and "take ownership in delivering." This fosters a sense of responsibility for project success.
• Technical Excellence: The demand for "scalable, maintainable code" and expertise in modern frameworks points to a value placed on robust and efficient technical solutions.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with designers, SEO specialists, strategists, and project managers, requiring clear communication and a shared understanding of project goals.
• Code Review Culture: Active participation in code reviews fosters a collaborative environment where knowledge is shared, and code quality is maintained through collective feedback.
• Agile Environment: Participation in sprint planning and active contribution within agile ceremonies promotes a dynamic and communicative team structure.

📝 Enhancement Note: Understanding the company's values and collaboration style is essential for operations professionals. It provides insight into how teams work together, make decisions, and prioritize tasks, which directly impacts efficiency and the overall effectiveness of technology operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: Working 12:00 am - 9:00 am PH time requires significant personal adjustment and can be a major challenge for work-life balance.
• Complex Integrations: Integrating diverse systems (CMS, APIs, design tools) can present technical hurdles requiring innovative problem-solving.
• Performance Optimization: Constantly striving for optimal website performance requires deep technical understanding and continuous learning.
• Staying Current: The rapidly evolving landscape of web development necessitates continuous learning to keep pace with new technologies and best practices.
• Remote Collaboration: Maintaining effective communication and a strong sense of team cohesion in a fully remote setting requires deliberate effort and strong interpersonal skills.

Learning & Development Opportunities:

• Advanced Webflow & WordPress Skills: Deepen expertise in advanced features, custom development, and best practices within these platforms.
• Exposure to Modern Stacks: Potential to work with JavaScript frameworks (React, Vue), headless CMS, and advanced animation libraries.
• Performance Tuning: Develop advanced skills in website performance analysis and optimization, becoming a specialist in Core Web Vitals.
• Mentorship & Leadership: Opportunity to mentor junior developers and potentially move into technical leadership roles.
• Cross-Functional Understanding: Gain a deeper appreciation for the interplay between design, SEO, strategy, and development, enhancing your holistic understanding of digital product creation.

📝 Enhancement Note: Identifying challenges and growth opportunities is crucial for operations professionals assessing a role's long-term viability and impact on their career trajectory. This role offers significant technical growth potential within a specialized area.

💡 Interview Preparation

Strategy Questions:

• Technical Approach: Be prepared to discuss your methodology for building custom WordPress themes, integrating APIs, and translating Figma designs into code. Focus on scalability, maintainability, and efficiency.
• Problem-Solving: Prepare examples of complex technical challenges you've faced in Webflow or WordPress development, detailing your diagnostic process, the solutions you implemented, and the outcomes.
• Performance & Accessibility: Discuss your strategies for optimizing website performance and ensuring WCAG compliance. Be ready to explain how you use tools like Lighthouse and what metrics are most critical.
• Collaboration & Communication: Illustrate how you've collaborated with designers, PMs, and other stakeholders. Provide examples of how you communicate technical concepts to non-technical audiences.

Company & Culture Questions:

• Understanding 3GC Group: Research the company's services, client portfolio, and any publicly available information about their culture or values.
• Work Style: Be ready to discuss your preferred work environment, how you manage your time effectively in a remote setting, and your approach to working across different time zones.
• Passion for Development: Articulate why you are passionate about Webflow and WordPress development and what drives your commitment to quality and performance.

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story that highlights the problem, your solution, and the impact.
• Technical Deep Dive: Be ready to walk through your code, explain architectural decisions, and discuss specific implementation details.
• Metrics-Driven: Quantify the success of your projects using relevant data points (e.g., loading speed improvements, conversion rate increases, accessibility scores).
• Focus on Customization: Emphasize your ability to go beyond standard templates and build truly custom solutions tailored to specific business needs.
• Conciseness: While detailed, keep your presentation focused and within the allotted time.

📝 Enhancement Note: For operations roles, demonstrating how technical solutions directly support business objectives is key. Prepare examples that showcase efficiency gains, improved user experiences, or enhanced data integrity resulting from your development work.

📌 Application Steps

To apply for this operations technology position:

• Submit your application through the provided application link on the 3GC Group careers portal.
• Resume Optimization: Tailor your resume to highlight your extensive experience with custom WordPress theme development (ACF, Gutenberg, PHP) and your proficiency with Webflow. Quantify your achievements with specific metrics related to performance, accessibility, or efficiency.
• Portfolio Preparation: Ensure your portfolio is up-to-date and showcases at least 5 distinct projects demonstrating your skills in both Webflow and custom WordPress development. Prepare a concise narrative for each project, focusing on technical challenges, solutions, and measurable outcomes.
• Interview Practice: Rehearse answers to common technical questions related to front-end development, WordPress architecture, Webflow capabilities, API integrations, and performance optimization. Practice explaining your portfolio projects clearly and concisely.
• Company Research: Invest time researching 3GC Group, their services, and their client work to demonstrate genuine interest and understanding of their business context. Prepare thoughtful questions about the role, team, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The significant time zone requirement (12:00 am - 9:00 am PH time) is a critical factor for candidates to consider.