Sr. UX/UI Designer

📍 Job Overview

Job Title: Sr. UX/UI Designer

Company: Miami Dolphins and Hard Rock Stadium

Location: Miami Gardens, FL

Job Type: Full-time

Category: Digital Product Design / UX/UI Operations

Date Posted: April 14, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the design and optimization of best-in-class digital experiences for prominent sports and entertainment brands, including the Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, and the Miami Open.

• Drive user satisfaction and engagement by enhancing design for ticket sales, fan interaction, and overall user journeys across web and native mobile applications.

• Conduct comprehensive user research, usability testing, and data analysis to inform design decisions and improve conversion rates.

• Collaborate closely with cross-functional teams, including Brand, Sales, IT, and Compliance, to ensure seamless integration and delivery of digital products.

• Develop and maintain design systems, best practices, and documentation to ensure scalability, consistency, and efficient developer handoffs.

📝 Enhancement Note: This role bridges UX/UI design with operations by focusing on the practical application of design principles to drive business outcomes like ticket sales and fan engagement. The emphasis on data analysis, A/B testing, and collaboration with IT and Sales highlights a strong operational component.

📈 Primary Responsibilities

• Design & Development:

  • Conceptualize and prototype innovative digital experiences using Figma, creating wireframes, low-fidelity, and high-fidelity mockups.
  • Design and enhance web pages, landing pages, and app interfaces to optimize purchase flows and deepen fan engagement.
  • Build and maintain reusable design templates to ensure visual consistency and brand integrity across all digital platforms.
  • Ensure all designs adhere to accessibility standards (WCAG) and maintain a high level of visual consistency.

• Research & Innovation:

  • Conduct user research, usability testing, and analyze user behavior data (e.g., analytics, A/B testing, heatmaps) to identify opportunities for design improvement and conversion rate optimization.
  • Stay abreast of the latest industry trends, emerging tools, and technologies to innovate and deliver cutting-edge, fan-centric digital experiences.
  • Develop strategic solutions for complex user experience challenges that align with the objectives of diverse business units.

• Collaboration & Leadership:

  • Partner effectively with cross-functional teams, including Brand, Sales, IT, and Compliance, to deliver cohesive and seamless digital experiences.
  • Collaborate with the content team to define and execute the digital strategy for multiple lines of business across web and app platforms.
  • Contribute to the digital product roadmap by collaborating on feature enhancements and system integrations, setting design direction.
  • Lead design brainstorming sessions, provide constructive feedback, and mentor internal and external teams on UX/UI best practices.

• Documentation & Systems:

  • Develop and maintain robust design systems and best practices to ensure scalability, consistency, and efficiency in design execution.

  • Document design processes thoroughly and collaborate closely with development teams to facilitate smooth and accurate implementation.

  • Optimize information architecture to create intuitive navigation and logical content structures, enhancing user flow.

📝 Enhancement Note: The responsibilities clearly indicate a need for a UX/UI professional who can not only design but also operationalize design processes. This includes managing design systems, documenting workflows, and collaborating with development and business units to ensure successful product launches and ongoing optimization, aligning with GTM (Go-to-Market) operational principles.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of professional experience in UX/UI design, with a preference for experience within the sports, entertainment, or eCommerce industries.

Required Skills:

• Design Software Proficiency: Expert-level proficiency in design and prototyping tools such as Figma, and Adobe Creative Suite (Photoshop, Illustrator).

• UX/UI Principles: Deep understanding of the UX design process, user-centered design methodologies, usability principles, responsive design, and WCAG accessibility standards.

• User Research & Analysis: Experience conducting user research, usability testing, and leveraging analytics tools (e.g., Google Analytics, Hotjar) to inform design decisions and measure impact.

• Communication & Collaboration: Strong verbal and written communication skills, with the ability to articulate design rationale, manage multiple projects, and collaborate effectively with diverse stakeholders.

• Technical Acumen: Basic knowledge of HTML/CSS and a solid understanding of front-end development workflows and capabilities.

Preferred Skills:

• Experience designing specifically for ticketing platforms or complex eCommerce workflows.

• Proficiency with motion design tools like Adobe After Effects.

• Familiarity with Agile methodologies and project management tools such as Wrike or Jira.

📝 Enhancement Note: The requirement for understanding HTML/CSS and front-end development workflows, along with experience in Agile and project management tools, indicates that this role requires a candidate who can bridge the gap between design and development operations, ensuring efficient product delivery cycles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase at least 2-3 comprehensive case studies demonstrating end-to-end UX/UI design process for complex digital products.

• Process Optimization: Highlight examples where your design interventions led to measurable improvements in conversion rates, user engagement, or task completion efficiency.

• System Design: Include projects that involved the creation or significant contribution to design systems, style guides, or component libraries, emphasizing scalability and consistency.

• Cross-Functional Collaboration: Present projects that required close collaboration with product managers, developers, marketing, and sales teams, detailing your role and impact within these partnerships.

Process Documentation:

• Workflow Design: Demonstrate your ability to document user flows, information architecture, and wireframing processes clearly and effectively.

• Implementation Handoff: Provide examples of how you have collaborated with developers, ensuring smooth design-to-development handoffs through detailed specifications and interactive prototypes.

• Performance Analysis: Include evidence of how you have used data (analytics, user feedback) to iterate on designs and document the resulting performance improvements.

📝 Enhancement Note: For this role, a portfolio is critical not just to showcase design aesthetics but also to demonstrate a robust, process-driven approach to UX/UI design that aligns with operational efficiency and business objectives. The emphasis on optimization, system design, and collaboration highlights the need for a candidate who understands the operational lifecycle of digital products.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance coverage.

• Life Insurance, including voluntary options for spouses and children.

• Long-Term Disability Insurance for added financial security.

• Exclusive Ticket Benefits for major events, including Miami Dolphins games, Formula 1 Crypto.com Miami Grand Prix, and the Miami Open.

• On-site Employee Gym access.

• Subsidized Lunch Program to support employee well-being.

• Discounts on a variety of company products and services.

• Retirement Savings Plan (401k).

Working Hours:

• Standard full-time hours, typically around 40 hours per week, with the expectation of flexibility to meet project deadlines and event schedules. Occasional evening and weekend work may be required during peak event periods or critical project phases.

📝 Enhancement Note: The salary range is an estimate based on general market data for this role and location, factoring in the specific industry and responsibilities. The benefits package is detailed and includes unique perks relevant to the company's offerings, such as event tickets.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Entertainment, Event Management, Digital Media. This dynamic industry requires a fast-paced, adaptable, and customer-centric approach to digital product development.

Company Size: Large organization with multiple high-profile brands and venues under its umbrella. This implies a structured environment with opportunities for significant impact across various business units.

Founded: The Miami Dolphins were founded in 1966, and Hard Rock Stadium has undergone significant modernization, indicating a blend of established brand heritage with a forward-looking approach to fan experience and technology.

Team Structure:

• Digital Marketing Department: The UX/UI Designer will be part of the Digital Marketing team, reporting to the VP of Ecommerce & Digital Product.

• Cross-Functional Collaboration: The role requires deep collaboration with Brand, Sales, IT, Compliance, and Content teams, suggesting a matrixed or project-based team structure for initiatives.

• Focus on Fan Experience: The overarching goal is to enhance fan and customer experiences, driving a culture centered on user satisfaction and engagement across all digital touchpoints.

Methodology:

• User-Centric Design: A strong emphasis on user research, usability testing, and data analysis to guide design decisions and product development.

• Agile Development: Likely adoption of Agile or similar iterative development methodologies, requiring close partnership between design and development teams.

• Data-Driven Optimization: Continuous improvement through analytics, A/B testing, and performance monitoring to achieve business objectives.

Company Website: https://www.miamidolphins.com/, https://www.hardrockstadium.com/

📝 Enhancement Note: The company culture is likely energetic and driven, reflecting the sports and entertainment industry. The emphasis on multiple brands and venues suggests a complex operational environment where clear processes and effective collaboration are paramount for success.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for independent work, strategic thinking, and the ability to mentor others. The role is a key contributor to the digital product strategy and execution.

Reporting Structure: Reports directly to the VP of Ecommerce & Digital Product, providing visibility to executive leadership and direct influence on digital product direction.

Operations Impact: The UX/UI Designer's work directly impacts revenue generation through ticket sales and engagement metrics, influencing customer loyalty and brand perception across multiple high-profile brands and events. Success in this role contributes significantly to the overall Go-to-Market strategy for digital products.

Growth Opportunities:

• Leadership Development: Potential to lead design initiatives, mentor junior designers, and influence the digital product roadmap, paving the way for Design Lead or Product Design Manager roles.

• Skill Specialization: Opportunity to deepen expertise in specific areas such as sports/event UX, e-commerce optimization, or advanced prototyping and user research methodologies.

• Cross-Brand Experience: Exposure to diverse digital products and user bases across the Dolphins, F1 Miami Grand Prix, and Miami Open, broadening professional experience and marketability.

📝 Enhancement Note: This senior role offers a clear path for growth within a high-profile organization, allowing a UX/UI professional to expand their operational influence and leadership capabilities within the dynamic sports and entertainment sector.

🌐 Work Environment

Office Type: Primarily on-site at Hard Rock Stadium, offering a unique and dynamic work environment. This allows for direct immersion in the operational aspects of event management and fan engagement.

Office Location(s): Hard Rock Stadium, Miami Gardens, FL. This location provides access to a state-of-the-art facility and proximity to the vibrant South Florida community.

Workspace Context:

• Collaborative Spaces: The stadium environment likely includes modern office spaces designed to foster collaboration, with meeting rooms and open areas for team interaction.

• Technology & Tools: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially other project management and analytics tools necessary for efficient workflow.

• Team Interaction: Frequent opportunities to interact with diverse teams across marketing, sales, IT, and event operations, fostering a holistic understanding of the business.

Work Schedule:

• Full-time, on-site position. While standard business hours are expected, flexibility may be required to accommodate event schedules, critical project deadlines, and the fast-paced nature of the sports and entertainment industry.

📝 Enhancement Note: Working on-site at a major venue like Hard Rock Stadium offers a unique perspective on how digital products directly support large-scale operations and live events, providing invaluable context for a UX/UI designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: Presentation of portfolio case studies to a hiring manager or design lead, focusing on process, problem-solving, and impact. Questions will delve into design rationale, execution, and collaboration experience.

• Cross-Functional Interviews: Meetings with key stakeholders from departments like Marketing, Sales, and IT to assess collaboration skills and understanding of business objectives.

• Final Interview: Discussion with senior leadership (e.g., VP of Ecommerce & Digital Product) to evaluate strategic thinking and alignment with company vision.

Portfolio Review Tips:

• Storytelling: Frame your case studies as compelling narratives. Clearly define the problem, your role, the design process, the solutions implemented, and the measurable outcomes.

• Process Emphasis: Highlight your understanding of the entire design lifecycle, from research and ideation to iteration and implementation. Showcase how you leverage data and user feedback.

• Operational Relevance: Connect your design decisions to business objectives, such as increasing ticket sales, improving fan engagement, or streamlining processes.

• Tool Proficiency: Be prepared to discuss your proficiency with Figma, Adobe Creative Suite, and any analytics or project management tools used.

Challenge Preparation:

• Design Challenge: You may be given a small design exercise or asked to critique an existing digital experience related to sports or events. Focus on demonstrating your thought process, problem-solving skills, and ability to apply design principles effectively.

• Scenario-Based Questions: Prepare to answer questions about how you would approach specific design challenges, manage stakeholder expectations, and collaborate with development teams.

📝 Enhancement Note: The interview process emphasizes not just design skills but also the ability to operate within a complex business environment, collaborate effectively, and demonstrate tangible business impact, which are crucial for operations-focused roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, high-fidelity mockups, prototyping, and design system management. Expect to demonstrate advanced proficiency.

• Adobe Creative Suite: Proficiency in Photoshop and Illustrator for asset creation and manipulation. After Effects is a plus for motion graphics.

• Prototyping Tools: Experience with Figma's prototyping features or other dedicated tools (e.g., InVision, Adobe XD) for creating interactive user flows.

Analytics & Reporting:

• Google Analytics: Familiarity with tracking user behavior, conversion funnels, and site performance metrics.

• Hotjar/Heatmaps: Experience using tools to visualize user interaction, identify pain points, and inform design optimizations.

CRM & Automation:

• Basic Understanding of Frontend: Knowledge of HTML/CSS is required to understand development constraints and possibilities.

• Project Management Tools: Familiarity with Agile methodologies and tools like Wrike or Jira for task management and workflow tracking.

📝 Enhancement Note: The technology stack is standard for a Senior UX/UI role but the emphasis on analytics tools like Google Analytics and Hotjar, along with project management tools, highlights the operational aspect of using technology to drive performance and efficiency.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of fans and customers through thoughtful design.

• Collaboration: Strong emphasis on teamwork, open communication, and cross-functional partnership to achieve shared goals.

• Innovation: A drive to explore new ideas, leverage emerging technologies, and push the boundaries of digital fan experiences.

• Data-Driven Decision Making: A commitment to using data and analytics to inform design choices and measure success, ensuring accountability and continuous improvement.

• Excellence: A dedication to delivering high-quality, premium experiences that reflect the prestige of the Miami Dolphins and Hard Rock Stadium brands.

Collaboration Style:

• Integrated Teams: Work closely with product managers, developers, marketers, and sales teams, fostering a collaborative environment where design is seen as an integral part of the product development lifecycle.

• Feedback-Oriented: Openness to constructive feedback and a willingness to iterate based on input from various stakeholders and user testing.

• Knowledge Sharing: Encourage sharing of insights, best practices, and learnings across teams to foster a culture of continuous learning and improvement.

📝 Enhancement Note: The company culture values a blend of creativity and operational rigor, essential for managing digital products in a high-stakes, customer-facing industry like sports and entertainment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing competing priorities and design preferences from various business units (Dolphins, F1, Miami Open).

• Rapid Iteration: Adapting to fast-paced project timelines and the need for quick design iterations, especially around event cycles.

• Scalability Across Brands: Ensuring design consistency and scalability across multiple distinct brands and digital platforms.

• Measuring ROI: Quantifying the direct impact of UX/UI design improvements on business metrics like ticket sales and fan engagement.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore cutting-edge UX/UI methodologies, A/B testing strategies, and user research techniques.

• Industry Exposure: Deep dive into the operational nuances of major sports and entertainment events, gaining unique industry insights.

• Leadership Mentorship: Potential to be mentored by senior leadership and gain experience in product strategy and roadmap development.

📝 Enhancement Note: This role presents challenges that are typical of large organizations with multiple product lines, requiring strong operational skills in prioritization, stakeholder management, and data-driven decision-making.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting design requirements from multiple stakeholders. How did you reach a resolution?" (Focus on collaboration, negotiation, and data-driven justification.)

• "How would you approach designing a new feature for our ticketing platform to increase conversion rates, considering both user experience and business goals?" (Prepare to outline your process, including research, ideation, prototyping, and testing.)

Company & Culture Questions:

• "What excites you about designing for the sports and entertainment industry, specifically for brands like the Miami Dolphins?" (Showcase your passion and understanding of the target audience.)

• "How do you ensure your designs are accessible and inclusive for all users?" (Demonstrate your knowledge of WCAG and commitment to accessibility.)

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the problem statement, your specific contributions, the design solutions, and the measurable results (e.g., % increase in conversion, reduction in bounce rate).

• Showcase Process: Detail your design methodology, including user research, wireframing, prototyping, usability testing, and iteration loops.

• Tool Demonstration: Be ready to discuss your proficiency with Figma and other relevant tools, perhaps even demonstrating a specific feature or workflow if appropriate.

• Conciseness: Be prepared to present your portfolio within a specified timeframe, focusing on the most relevant and impactful projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design expertise but also a strategic, data-driven, and collaborative approach that aligns with operational excellence and business objectives.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on the recruiting platform.

• Portfolio Customization: Tailor your resume and portfolio to highlight experiences in user research, data analysis, conversion optimization, and cross-functional collaboration relevant to digital product operations.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of UX/UI experience, proficiency in Figma and Adobe Creative Suite, and any background in sports, entertainment, or eCommerce. Quantify achievements whenever possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your design process, problem-solving skills, and the business impact of your work. Prepare to discuss your experience with analytics tools and Agile methodologies.

• Company Research: Thoroughly research the Miami Dolphins, Hard Rock Stadium, and their digital presence. Understand their brands, target audiences, and current digital initiatives to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.