Sr. UX Writer, Amazon Advertiser User Experience

📍 Job Overview

Job Title: Sr. UX Writer, Amazon Advertiser User Experience Company: Amazon Location: Seattle, Washington, United States Job Type: Full-time Category: User Experience (UX) / Content Strategy Date Posted: November 07, 2025 Experience Level: Mid-Senior Level (5-10 years) Remote Status: On-site

🚀 Role Summary

• Crafting clear, human-centered, and intuitive copy for complex advertising tools and platforms used by a diverse global audience.
• Translating writing guidance into a robust design system (Storm) to ensure scalability and elevate UX writing standards across the organization.
• Collaborating closely with UX designers, researchers, product managers, and engineers to define and deliver engaging and effective user experiences.
• Developing content frameworks, guidelines, and product narratives that inform and standardize UX writing practices.

📝 Enhancement Note: While this role is in UX Writing, the focus on "Advertiser User Experience" and "enterprise products" suggests a strong connection to Go-To-Market (GTM) operations, particularly in how advertising products are presented and utilized by businesses. The emphasis on scaling UX writing through a design system also implies a need for process-oriented thinking and a focus on efficiency, aligning with operations principles.

📈 Primary Responsibilities

• Develop and refine advertiser-facing content for a broad suite of advertising products, ensuring clarity, helpfulness, and human-centered communication.
• Create product content that is clear, helpful, human, scalable, and inclusive, with a keen awareness of internationalization and linguistic nuances.
• Partner with cross-functional teams (design, research, product management, engineering) to drive consensus, advocate for customer-centric solutions, and balance business objectives.
• Utilize customer insights, research findings, and data analysis to inform content decisions, identify opportunities, and develop a shared vision with product managers.
• Define and create standards, patterns, and mechanisms to consistently elevate and scale UX writing quality, ensuring content is crisp, clear, and transparent.
• Contribute to a fast-paced, iterative, and start-up-like environment, balancing long-term strategic thinking with the achievement of short-term objectives and quick wins.
• Ensure advertisers receive critical information at the right time to optimize their advertising efforts.

📝 Enhancement Note: The responsibilities highlight a strategic function within product development that directly impacts customer adoption and usage of advertising tools. This aligns with GTM principles by ensuring the "product" (the advertising platform and its features) is easily understood and effectively utilized by its target "customers" (advertisers).

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in UX writing or a related field are paramount. Experience: Minimum of 6 years of design experience with a focus on writing for user interfaces, product content, or content strategy.

Required Skills:

• UX Writing: Proven ability to craft clear, concise, and effective user interface text for complex products.
• Design Systems: Experience contributing to or working within established design systems, specifically translating writing guidance into scalable components (e.g., Storm).
• Content Strategy: Ability to develop content frameworks, guidelines, product narratives, and establish standards for voice, tone, and terminology.
• Cross-Functional Collaboration: Demonstrated success in building and maintaining strong working relationships with product managers, designers, researchers, and engineers.
• Communication: Excellent written and verbal communication skills, with impeccable attention to detail, grammar, and the ability to communicate complex concepts to a diverse, global audience.
• Internationalization: Understanding of linguistic nuances and considerations for global audiences, ensuring content is inclusive and easily translatable.
• Problem-Solving: Ability to identify customer needs and business goals, and translate them into effective UX writing solutions.
• Agile Methodologies: Experience working within rapid, iterative design and agile development processes.

Preferred Skills:

• Advertising/Enterprise Products: Specific experience writing for advertising platforms or complex enterprise software solutions.
• Content Audits & Mapping: Experience conducting content inventories, audits, and content mapping exercises.
• Voice and Tone Guidelines: Development and implementation of comprehensive voice and tone guidelines.
• Governance Documentation: Experience creating and maintaining documentation for content governance.
• Research & Data Utilization: Ability to leverage user research and data analytics to inform content decisions and measure impact.
• Leadership: Positive energy, proactive approach, and willingness to take initiative beyond a traditional content role to deliver holistic customer solutions.

📝 Enhancement Note: The "6+ years of design experience" is a broad requirement. For a Senior UX Writer role, this should be interpreted as 6+ years of specialized experience in UX writing, content design, or content strategy, with a significant portion focused on UI text and product content. The emphasis on "design experience" might also encompass related fields like technical writing or product marketing content with a strong UX focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A curated portfolio showcasing 3-5 distinct UX writing projects that demonstrate your ability to simplify complex concepts for a target audience. Each case study should ideally highlight:
  • The user problem or business goal.
  • Your specific role and contributions.
  • The design and writing process undertaken.
  • Key content deliverables (e.g., UI text, error messages, onboarding flows, help documentation).
  • The impact of your work, supported by data or qualitative feedback if possible.
• Design System Contribution: Examples of how you have contributed to or leveraged a design system, focusing on scalable content patterns, reusable terminology, and style guides.
• Process Documentation: Evidence of creating content frameworks, guidelines, voice and tone documentation, or other process-related deliverables that standardize UX writing.
• Audience Adaptation: Demonstrations of adapting content for diverse, global audiences, including considerations for internationalization.

Process Documentation:

• Workflow Design: Examples of how you have mapped out content workflows, from ideation and drafting to review, localization, and implementation.
• Scalability Mechanisms: Showcasing how your work has facilitated content scalability, such as through the creation of content patterns, templates, or style guides.
• Cross-Functional Integration: Demonstrating how you integrate UX writing into broader product development processes and collaborate effectively with design, product, and engineering teams.

📝 Enhancement Note: For a Senior UX Writer role at a company like Amazon, the portfolio is critical. It needs to go beyond just showcasing good writing; it must demonstrate strategic thinking, process orientation, collaboration skills, and an understanding of how content scales within a large organization and a design system. The "Advertiser User Experience" focus means showcasing examples relevant to B2B or enterprise products will be highly advantageous.

💵 Compensation & Benefits

Salary Range: $127,100 - $210,300 per year (USD)

• This range reflects Amazon's compensation philosophy, which considers market location and factors like job-related knowledge, skills, and experience. The lowest end represents the lowest geographic market, and the highest end represents the highest geographic market within the US.

Benefits:

• Health & Wellness: Comprehensive medical benefits.
• Financial Security: Potential for equity, sign-on payments, and other financial benefits that form part of a total compensation package.
• Retirement & Savings: Access to financial planning tools and benefits.
• Work-Life Integration: While not explicitly detailed, Amazon typically offers a range of benefits supporting employee well-being.
• Professional Development: Opportunities for continuous learning and growth within the company.

Working Hours: Typically 40 hours per week, with a focus on delivering results in a fast-paced, iterative environment. Flexibility may be expected, especially when working on time-sensitive projects or collaborating with global teams across different time zones.

📝 Enhancement Note: The provided salary range is for the US market. For international locations, a localized salary research would be necessary. The mention of "equity" and "sign-on payments" indicates potential for significant total compensation beyond base salary, which is common for senior roles in large tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Advertising, Consumer Electronics, Artificial Intelligence. Amazon operates across a vast spectrum of industries, with a strong focus on customer obsession, innovation, and operational excellence. Company Size: Extremely Large (over 1,000,000 employees globally). This scale implies complex organizational structures, established processes, and a high volume of work. Founded: 1994. Amazon has a long history of innovation and disruption, consistently evolving its business models and product offerings.

Team Structure:

• Advertiser User Experience Team: This team is likely part of Amazon Advertising, a significant and rapidly growing division. It will comprise UX writers, UX designers, UX researchers, Product Managers, and Engineers working collaboratively.
• Reporting Structure: The Sr. UX Writer will likely report to a UX Design Manager, Content Strategy Lead, or Product Management Lead within the Advertiser UX team.
• Cross-functional Collaboration: The role emphasizes deep collaboration with Product Management, UX Design, UX Research, and Engineering. This requires strong communication and consensus-building skills to align diverse stakeholders on content strategy and execution.

Methodology:

• Customer Obsession: Amazon's core principle means all decisions, including content, are driven by understanding and meeting customer needs.
• Working Backwards: A fundamental Amazon process where product development starts with the customer and works backward, often beginning with a press release or FAQ. This highlights the importance of clear, customer-focused communication.
• Data-Driven Decisions: Strong reliance on data analytics to inform product development, measure success, and iterate on features, including content performance.
• Iterative Development: A "start-up style environment" within a large company, encouraging rapid prototyping, testing, and iteration.

Company Website: https://www.amazon.com/

📝 Enhancement Note: Amazon's culture is unique and demanding. The "Working Backwards" process is particularly relevant for UX writers, as it requires them to articulate the customer benefit and product value proposition from the outset. The scale of Amazon means processes and systems are highly developed but can also be complex to navigate.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced professional who can operate with a high degree of autonomy, influence product direction, and mentor junior team members. It sits within the product development lifecycle but has a strong GTM impact through the usability and effectiveness of advertising tools. Reporting Structure: The Sr. UX Writer will report to a manager within the Advertiser User Experience team, likely a Director or Senior Manager level, and will collaborate extensively with Product Managers and Design Leads. Operations Impact: This role directly impacts the success of Amazon's advertising products by ensuring advertisers can easily understand, use, and optimize their campaigns. Effective UX writing contributes to advertiser satisfaction, retention, and ultimately, revenue generated through the advertising platform. It bridges the gap between technical product capabilities and advertiser adoption.

Growth Opportunities:

• Leadership in Content Strategy: Opportunity to become a subject matter expert and leader in UX writing and content strategy for Amazon Advertising, potentially leading initiatives or defining best practices for the entire division.
• Mentorship: Potential to mentor junior UX writers and contribute to the growth of the UX writing discipline within Amazon.
• Specialization: Deepen expertise in advertising technology, enterprise software UX, or design systems.
• Cross-Organizational Mobility: Amazon offers numerous opportunities to move into different product areas or roles within the company, leveraging acquired skills and experience.
• Design System Evolution: Contribute to the strategic direction and evolution of Amazon's internal design system (Storm) from a content perspective.

📝 Enhancement Note: While not a traditional "Revenue Operations" role, this position is crucial for GTM success. Its impact on advertiser adoption and platform utilization directly influences revenue. Growth opportunities align with advancing within the UX/Content Strategy domain or transitioning into Product Management with a strong content focus.

🌐 Work Environment

Office Type: Amazon operates primarily with on-site or hybrid work models for many roles, especially those requiring deep collaboration. This role is listed as On-site. Office Location(s): Seattle, Washington, United States. This is Amazon's global headquarters, offering a vibrant tech hub environment with extensive amenities and resources.

Workspace Context:

• Collaborative Spaces: Amazon offices are typically designed with a mix of open-plan areas, private offices, and meeting rooms to support various work styles and collaboration needs.
• Tools & Technology: Access to state-of-the-art hardware, software, and internal Amazon tools for design, communication, and project management.
• Team Interaction: Frequent opportunities for in-person interaction with design, product, and engineering teams, fostering a dynamic and collaborative work environment.

Work Schedule: Standard business hours (e.g., 9 AM - 5 PM Pacific Time) are typical, but flexibility may be required to accommodate global team collaborations and project deadlines. The emphasis is on delivering results rather than strict adherence to hours.

📝 Enhancement Note: The on-site requirement suggests a preference for high-bandwidth collaboration, which is common for roles deeply embedded in product development, especially at a company like Amazon that values in-person interaction for innovation.

📄 Application & Portfolio Review Process

Interview Process: Amazon's interview process is rigorous and typically involves multiple stages:

• Initial Screening: Recruiter or hiring manager call to assess basic qualifications and cultural fit.
• Online Assessment/Work Sample: Potential for a UX writing test or a request for specific portfolio pieces to be reviewed.
• Phone/Video Interviews: This stage often involves 1-2 interviews with team members (e.g., UX Designers, Product Managers) focusing on behavioral questions, technical skills, and portfolio review.
• On-Site/Virtual On-Site Loop: A series of interviews (typically 4-6) with various stakeholders, including the hiring manager, team members, and cross-functional partners. This will heavily feature:
  • Behavioral Questions: Using the STAR method (Situation, Task, Action, Result) to assess past performance and how candidates handle specific situations.
  • Portfolio Deep Dive: Presenting and discussing 1-2 key projects from your portfolio in detail, explaining your process, decisions, and impact.
  • Problem-Solving Scenarios: Hypothetical UX writing challenges or case studies related to Amazon's advertising products.
  • Design System/Process Questions: Discussing your experience with design systems, content strategy, and scaling content.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to B2B/enterprise advertising products, design systems, and complex problem-solving.
• Tell a Story: For each case study, articulate the narrative: the challenge, your approach, the decisions made (and why), and the measurable outcome.
• Highlight Process: Emphasize your methodology, research, collaboration, and how you integrated UX writing into the broader product development lifecycle.
• Quantify Impact: Whenever possible, use metrics (e.g., conversion rates, task completion times, user satisfaction scores, reduction in support tickets) to demonstrate the value of your work.
• Be Prepared for "Why": Expect to explain the rationale behind every content decision.
• Showcase Design System Work: Clearly present examples of your contributions to design systems, style guides, or content patterns.

Challenge Preparation:

• Understand Amazon's Voice & Tone: Research Amazon's general voice and tone, and consider how it might be adapted for advertisers.
• Study Advertising Products: Familiarize yourself with Amazon's advertising offerings and the types of users they serve.
• Practice STAR Method: Prepare specific examples for common behavioral questions (e.g., dealing with conflict, handling ambiguity, influencing stakeholders).
• Anticipate UX Writing Challenges: Think about common UX writing problems in ad platforms: explaining complex targeting options, clarifying billing, simplifying campaign setup, providing performance insights.
• Design System Thinking: Be ready to discuss how you'd approach creating or contributing to a content system within a large-scale design system.

📝 Enhancement Note: Amazon's interview process is known for its depth and focus on its Leadership Principles. Candidates must be prepared to demonstrate these principles through their experience and answers, especially "Customer Obsession," "Ownership," "Bias for Action," and "Invent and Simplify."

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Tools: Figma, Sketch, Adobe XD (or similar industry-standard tools) for reviewing designs and collaborating with designers.
• Content Management Systems (CMS): While not explicitly mentioned, experience with CMS platforms may be beneficial for managing and deploying content.
• Collaboration Platforms: Amazon internal tools (e.g., Chime for communication, internal wikis/documentation tools) and standard office suites.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics or internal Amazon analytics platforms to understand user behavior and content performance.
• Data Visualization Tools: Experience interpreting data presented in dashboards (e.g., Tableau, Looker, or internal Amazon tools).
• A/B Testing Frameworks: Understanding of how A/B tests are used to optimize UI text and content.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how advertisers use CRM tools to manage their campaigns and customer interactions can provide valuable context.
• Marketing Automation Platforms: Familiarity with the types of tools advertisers use could be advantageous.
• Internal Amazon Tools: Proficiency with Amazon's proprietary internal tools for product development, content management, and communication is expected once hired.

📝 Enhancement Note: The emphasis on "Storm" (Amazon's internal design system) is key. While candidates may not have direct experience with Storm, they should demonstrate the ability to learn and contribute to such a system, understanding its principles and impact on content scalability.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Deeply understanding and advocating for the advertiser's needs is paramount. Every piece of copy should aim to serve the advertiser.
• Ownership: Taking full responsibility for the quality and effectiveness of the UX writing, from concept to execution and iteration.
• Invent and Simplify: Finding innovative ways to simplify complex advertising concepts and tools through clear, concise language.
• Bias for Action: Moving quickly, iterating on content, and not being afraid to make decisions based on available information.
• High Standards: Maintaining a relentless pursuit of excellence in writing quality, clarity, and user experience.
• Data-Driven: Using data and research to inform content decisions and measure success.

Collaboration Style:

• Partnership: Working as an integrated partner with design, product, and engineering, not as a separate function.
• Consensus Building: Effectively communicating recommendations and influencing stakeholders to achieve alignment.
• Feedback Integration: Openness to receiving and incorporating feedback from peers, managers, and cross-functional partners.
• Knowledge Sharing: Contributing to the team's collective understanding of UX writing best practices, design system components, and advertiser needs.

📝 Enhancement Note: Amazon's Leadership Principles are deeply embedded in its culture. Candidates are expected to embody these principles in their daily work and interactions. Understanding how these principles translate into specific behaviors for a UX writer is crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Advertising: Simplifying sophisticated advertising concepts, targeting options, bidding strategies, and analytics for users of varying technical expertise.
• Global Scale & Localization: Ensuring content is clear, culturally appropriate, and easily localizable for a diverse international advertiser base.
• Balancing Stakeholder Needs: Reconciling competing priorities and perspectives from product, design, engineering, marketing, and legal teams.
• Rapid Iteration: Adapting quickly to evolving product features, market demands, and the fast-paced nature of Amazon's development cycles.
• Maintaining Brand Consistency: Ensuring a consistent voice and tone across a vast and evolving suite of advertising products.

Learning & Development Opportunities:

• Deep Dive into Advertising Tech: Gaining in-depth knowledge of programmatic advertising, ad tech platforms, and advertiser workflows.
• Mastering Design Systems: Becoming an expert in contributing to and leveraging large-scale, complex design systems like Storm.
• Advanced Content Strategy: Developing sophisticated content strategies for enterprise-level products and global audiences.
• Leadership Development: Opportunities to lead content initiatives, mentor junior writers, and influence product strategy.
• Industry Trends: Staying abreast of advancements in UX writing, content strategy, AI in content, and the advertising technology landscape.

📝 Enhancement Note: The challenges presented are opportunities for growth. A candidate who thrives in ambiguity, enjoys complex problem-solving, and is eager to learn about both UX writing and the intricacies of advertising technology will find this role rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a highly technical or complex concept for a non-technical audience. What was your process, and what was the outcome?" (Assesses simplification skills, process knowledge)
• "How do you approach creating content for a design system? Walk us through an example of a content pattern you developed or contributed to." (Assesses design system thinking, scalability)
• "Tell me about a situation where you disagreed with a stakeholder (e.g., Product Manager, Designer) about UX copy. How did you handle it, and what was the resolution?" (Assesses collaboration, influence, conflict resolution)
• "Imagine we're launching a new feature for advertisers to target audiences based on their purchase history. What are the key pieces of UI text you would need to write, and what would be your approach to ensure clarity and effectiveness?" (Assesses practical application, problem-solving)

Company & Culture Questions:

• "How do Amazon's Leadership Principles align with your own work philosophy?" (Assesses cultural fit)
• "Describe your experience working in an agile or iterative development environment." (Assesses adaptability, speed)
• "How do you ensure your content is inclusive and considers internationalization needs?" (Assesses global perspective, attention to detail)
• "Based on your understanding of Amazon Advertising, what do you see as the biggest UX writing challenges for our advertisers?" (Assesses research, strategic thinking)

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your portfolio and the types of projects included. Then, select 1-2 projects for deep dives.
• Project Deep Dive: For each project:
  1. Context: Briefly introduce the product/feature and the user problem or business goal.
  2. Your Role: Clearly define your responsibilities and contributions.
  3. Process: Detail your UX writing methodology – research, ideation, drafting, user testing, iteration, collaboration.
  4. Deliverables: Showcase key UI text, content guidelines, or frameworks you created.
  5. Impact: Present the results – how did your content improve the user experience or achieve business objectives? Use metrics if available.
  6. Learnings: Briefly mention any key takeaways or lessons learned.
• Design System Focus: If you have projects involving design systems, highlight how you contributed to or leveraged them for scalability and consistency.
• Conciseness: Be mindful of time. Practice your presentation to be clear, engaging, and within the allocated time.

📝 Enhancement Note: Amazon interviews are known for their rigor and focus on behavioral evidence. Candidates must be prepared to provide specific examples using the STAR method and clearly articulate their thought process and impact. For UX writing, demonstrating how content drives user behavior and business outcomes is critical.

📌 Application Steps

To apply for this operations-adjacent UX Writer position:

• Submit your application through the Amazon Jobs portal.
• Portfolio Customization: Tailor your portfolio to highlight work relevant to B2B/enterprise products, advertising technology, design systems, and complex user experiences. Ensure case studies clearly articulate your process and impact.
• Resume Optimization: Update your resume to emphasize keywords such as "UX Writing," "Content Strategy," "Design Systems," "Internationalization," "Agile," "Cross-functional Collaboration," and any relevant advertising or enterprise product experience. Quantify achievements where possible.
• Interview Preparation: Practice answering behavioral questions using the STAR method, focusing on Amazon's Leadership Principles. Prepare to present your portfolio with clear narratives and measurable results. Research Amazon Advertising products and common UX writing challenges in this domain.
• Company Research: Familiarize yourself with Amazon's culture, particularly its Leadership Principles, and the "Working Backwards" process. Understand the core mission of Amazon Advertising and its target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.