Sr. UX Writer, Amazon Advertiser User Experience

📍 Job Overview

Job Title: Sr. UX Writer, Amazon Advertiser User Experience Company: Amazon Location: Seattle, Washington, United States; New York, New York, United States Job Type: Full-time Category: User Experience (UX) / Content Strategy Date Posted: January 27, 2026 Experience Level: Mid-Senior Level Remote Status: On-site

🚀 Role Summary

• Crafting clear, concise, and human-centered copy for complex advertising products to enhance advertiser understanding and engagement.
• Collaborating closely with UX designers, product managers, researchers, and engineers to translate customer needs and business goals into intuitive user experiences.
• Developing and scaling UX writing standards, patterns, and content frameworks to elevate the overall quality and consistency of product content.
• Driving consensus and advocating for user-centric solutions within a fast-paced, iterative, and collaborative environment.
• Contributing to the definition and implementation of content strategy for enterprise-level advertising platforms, ensuring scalability and inclusivity.

📝 Enhancement Note: While the title is "Sr. UX Writer," the responsibilities and requirements lean heavily into content strategy, product narratives, and driving best practices for UX writing within a complex enterprise system. This role requires not just writing but also strategic thinking and the ability to influence product direction through content.

📈 Primary Responsibilities

• Develop and refine advertiser-facing content for a comprehensive suite of advertising products, focusing on clarity, simplicity, and human-centered language to communicate complex concepts effectively.
• Create product content that is consistently clear, helpful, human, scalable, and inclusive, with a keen awareness of internationalization nuances and potential language interpretations.
• Partner effectively with cross-functional teams, including UX designers, researchers, product managers, and engineers, to drive consensus on product vision and advocate for user needs balanced with business objectives.
• Leverage customer research and data analytics to identify opportunities, inform content decisions, and build trust with product managers regarding content strategy and its impact.
• Define and create crucial content deliverables such as content frameworks, guidelines, product narratives, terminology lists, content patterns, and UI text style guidelines to elevate the practice of UX writing and content strategy.
• Operate within a dynamic, start-up-like environment that encourages iteration, strategic long-term thinking, and the achievement of both quick wins and sustained objectives.
• Ensure advertisers receive the right information at the opportune moments to effectively manage and optimize their marketing strategies on Amazon and beyond.

📝 Enhancement Note: The core responsibilities highlight a dual focus on tactical content creation and strategic content leadership. The emphasis on "scaling," "elevating," and "defining standards" indicates a need for someone who can not only write but also build and mature the UX writing practice within the advertising domain.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in English, Communications, Journalism, HCI, or a related field is commonly expected for senior UX writing roles. Experience: A minimum of 6 years of professional experience in UX writing, content design, or a closely related field, with a proven track record of delivering impactful content for complex products.

Required Skills:

• Minimum of 6 years of design experience, with a significant portion focused on UX writing or content strategy.
• Demonstrated ability to craft clear, concise, and human-centered copy for complex enterprise or advertising products.
• Proven experience in creating and maintaining content frameworks, guidelines, terminology lists, content patterns, and UI text style guidelines.
• Strong analytical skills, with the ability to use data and research to inform content decisions and demonstrate impact.
• Exceptional attention to detail in all aspects of writing, editing, and content governance.
• Highly effective communication and interpersonal skills, with a demonstrated ability to collaborate and drive consensus across diverse, cross-functional teams at all organizational levels.
• Positive energy, strong leadership capabilities, and a proactive willingness to go beyond a typical content role to deliver holistic customer solutions.
• Experience working effectively in cross-functional teams and partnering well with people at all levels within an organization.

Preferred Skills:

• Experience working with agile development methodologies, adapting to iterative product development cycles.
• Proven experience in designing, planning, and delivering complex, multi-channel content projects.
• Successful track record of delivering global content strategy for a diverse, international audience.
• Specific experience writing for advertising platforms or complex enterprise software products.
• Familiarity with Amazon's "working backwards" product development process.

📝 Enhancement Note: The "Basic Qualifications" are framed as "design experience," which is a broad term. For a UX Writer role, this implies a strong focus on user-centered design principles applied through language. The emphasis on analytical skills and cross-functional collaboration suggests a need for a strategic thinker who can influence product decisions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive and easily accessible online portfolio is mandatory, showcasing a range of UX writing and content strategy work.
• Portfolios should clearly demonstrate the candidate's ability to simplify complex concepts into user-friendly language, particularly for technical or enterprise products.
• Include case studies that detail the problem, the candidate's process, their specific contributions, and the measurable outcomes or impact of their content solutions.
• Showcase examples of content frameworks, style guides, or pattern libraries developed to scale UX writing efforts.
• Demonstrate experience with user research, data analysis, and how these insights informed content strategy and execution.

Process Documentation:

• Candidates are expected to articulate their process for content creation, including research, ideation, drafting, iteration, and final delivery, within a cross-functional team setting.
• The portfolio should illustrate how candidates have documented and standardized UX writing processes, patterns, and guidelines to ensure consistency and scalability.
• Evidence of experience in defining and implementing metrics for content effectiveness and user satisfaction will be highly valued.

📝 Enhancement Note: Given the "Sr." title and the emphasis on scaling and strategy, the portfolio is crucial. It needs to go beyond just showcasing writing samples to demonstrating strategic thinking, process ownership, and measurable impact on user experience and business goals within complex systems.

💵 Compensation & Benefits

Salary Range:

• Seattle, Washington: $137,800 - $186,400 USD annually
• New York, New York: $155,400 - $210,300 USD annually

Benefits:

• Comprehensive Health Insurance: Including medical, dental, vision, prescription coverage, Basic Life & AD&D insurance, with options for supplemental life plans.
• Employee Assistance Program (EAP) and Mental Health Support.
• Medical Advice Line services.
• Flexible Spending Accounts (FSAs) for healthcare and dependent care.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching program.
• Paid Time Off (PTO).
• Parental Leave.
• Stock Options (Restricted Stock Units - RSUs).

Working Hours: Standard full-time work schedule, typically 40 hours per week. While the role is on-site, Amazon often offers flexibility within the workday, though core hours for collaboration are expected.

📝 Enhancement Note: The provided salary ranges are specific to the listed locations and reflect a significant difference based on cost of living and market demand in Seattle vs. New York. The inclusion of RSUs and comprehensive benefits beyond standard health and retirement plans is typical for senior roles at large tech companies like Amazon.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Advertising, Technology. Amazon is a global leader in online retail, cloud services (AWS), digital streaming, artificial intelligence, and advertising technology. Company Size: Amazon is a very large, publicly traded corporation with hundreds of thousands of employees worldwide. This scale means established processes, extensive resources, and significant opportunities for impact, but also requires adaptability to matrixed organizations. Founded: 1994. Amazon's long history and continuous innovation have shaped its culture around customer obsession, ownership, bias for action, and a drive for invention.

Team Structure:

• The Advertiser User Experience team likely operates within the broader Amazon Advertising organization.
• It's a cross-functional team comprising UX Designers, UX Writers, Product Managers, Researchers, and Software Engineers.
• Reporting structure will likely involve a Senior Manager or Director overseeing UX or Product for Advertising, with the Sr. UX Writer reporting into a UX Lead or directly to a Product/UX Manager.

Methodology:

• Data-Driven Decision Making: Amazon heavily relies on data, metrics, and A/B testing to inform product development and strategy. The UX Writer will need to be comfortable leveraging and interpreting data.
• Working Backwards: This is Amazon's core product development methodology, starting with the customer and working backward to define requirements. UX Writers play a critical role in articulating customer needs through language.
• Agile Development: The mention of agile methodologies suggests an iterative approach to product development, requiring flexibility and continuous collaboration.
• Design Systems: The reference to "Storm" indicates Amazon utilizes a design system, and the UX Writer will be instrumental in contributing to and leveraging it for content consistency and scalability.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture emphasizes speed, innovation, and customer obsession. For operations-adjacent roles like UX Writing, this translates to a need for individuals who can quickly adapt, take ownership, and deliver measurable results that directly benefit the customer and the business.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Senior" UX Writer position, indicating a level of expertise and autonomy beyond an entry-level or mid-level position. It suggests the individual will be expected to lead projects, mentor junior team members (informally or formally), and contribute significantly to strategic content decisions. In an operations context, this translates to owning key processes, driving efficiency through content, and influencing cross-functional workflows. Reporting Structure: The Sr. UX Writer will likely report to a UX Manager, Group PM, or Product Lead within the Amazon Advertising division. They will work closely with a dedicated team of designers, PMs, and engineers focused on specific advertising products. Operations Impact: The impact of this role is directly tied to advertiser success and engagement with Amazon's advertising tools. Effective UX writing simplifies complex advertising concepts, leading to better advertiser understanding, campaign performance, and ultimately, increased ad revenue for Amazon. This role bridges the gap between complex technical systems and user comprehension, a critical function in any GTM or revenue-generating operations.

Growth Opportunities:

• Specialization: Deepen expertise in advertising technology, complex enterprise systems, or specific areas within UX writing and content strategy.
• Leadership: Transition into a UX Writing Lead or Manager role, overseeing a team, setting strategic direction, and managing content operations at a larger scale.
• Cross-functional Mobility: Move into Product Management, UX Design, or a broader Content Strategy role within Amazon, leveraging their deep understanding of user needs and product development.
• Mentorship: Guide and mentor junior UX writers and designers, contributing to the development of Amazon's content talent.

📝 Enhancement Note: For a "Sr." role at Amazon, growth is often tied to increased scope, ownership, and strategic influence. The ability to lead initiatives, mentor others, and contribute to the evolution of Amazon's content practices are key indicators of potential advancement.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment within Amazon's corporate campuses in Seattle or New York. These campuses are known for their collaborative spaces, amenities, and focus on fostering innovation. Office Location(s):

• Seattle, Washington: Amazon's corporate headquarters, a vibrant tech hub with multiple office buildings and campuses.
• New York, New York: Amazon has a significant presence in NYC, offering access to a diverse talent pool and a dynamic urban environment.

Workspace Context:

• Collaborative Spaces: The office environment will feature a mix of open-plan workspaces, dedicated team areas, and meeting rooms designed to facilitate collaboration between designers, writers, PMs, and engineers.
• Technology & Tools: Access to state-of-the-art hardware, software, and internal Amazon tools for design, content creation, project management, and communication will be standard.
• Team Interaction: Frequent opportunities for in-person collaboration, brainstorming sessions, design critiques, and team syncs are expected, fostering a dynamic and engaging work atmosphere.

Work Schedule: While the standard is 40 hours/week, Amazon's culture often supports flexibility in how the work is accomplished, provided objectives are met and collaboration needs are satisfied. Some level of core working hours will be necessary for effective cross-functional team participation.

📝 Enhancement Note: The on-site requirement emphasizes the value Amazon places on in-person collaboration, spontaneous ideation, and the synergistic environment that physical proximity can foster, particularly for complex product development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Recruiter Screen: A brief call to assess basic qualifications, interest, and cultural fit.
• Hiring Manager Interview: Deeper dive into experience, career goals, and understanding of the role and Amazon's culture.
• Portfolio Review & Presentation: A critical stage where candidates present their online portfolio. This typically involves walking through 2-3 key case studies, explaining their process, contributions, and the impact of their work. Expect questions about how they handled challenges, collaborated with teams, and used data.
• Cross-Functional Interviews: Interviews with designers, product managers, and/or engineers from the team. These focus on collaboration skills, problem-solving abilities, and how the candidate approaches user-centered design and content strategy within a team context.
• Final Interview/Bar Raiser: This might be a final interview with a senior leader or a designated "Bar Raiser" to ensure the candidate meets Amazon's high standards and will contribute positively to the company's culture and overall talent bar.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your specific role and contributions, the solution you developed, and the measurable results (e.g., improved conversion rates, reduced support tickets, increased user satisfaction).
• Showcase Process: Detail your UX writing process, including how you conducted research, collaborated with stakeholders, iterated on content, and integrated feedback.
• Demonstrate Strategic Thinking: Highlight how your content strategy aligned with business goals and user needs. For this role, emphasize experience with complex systems and enterprise products.
• Clarity and Conciseness: Present your work clearly and concisely. Be prepared to discuss your decisions and rationale.
• Tailor to Amazon: If possible, tailor your examples to showcase experience relevant to advertising, enterprise software, or large-scale platforms.

Challenge Preparation:

• Content Strategy Exercise: You might be asked to critique existing content, propose content improvements for a hypothetical Amazon product, or outline a content strategy for a new feature.
• Problem-Solving Scenarios: Be ready for behavioral questions that probe how you've handled difficult stakeholders, conflicting priorities, or complex technical challenges through content.
• Amazon Leadership Principles: Familiarize yourself with Amazon's 16 Leadership Principles. Be prepared to provide specific examples from your past experience that demonstrate these principles in action, especially "Customer Obsession," "Ownership," "Bias for Action," and "Invent and Simplify."

📝 Enhancement Note: Amazon's interview process is known for its rigor and focus on behavioral interviewing tied to Leadership Principles. The portfolio review is paramount, serving as the primary evidence of a candidate's capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Likely internal Amazon systems for managing and deploying content.
• Design Tools: Proficiency with tools like Figma, Sketch, or Adobe XD is often required for collaboration with designers and understanding design mockups.
• Prototyping Tools: Familiarity with tools that allow for interactive content testing within prototypes.
• Collaboration Tools: Amazon's internal suite of tools (e.g., Chime for communication, internal wikis, project management software).

Analytics & Reporting:

• Internal Amazon Analytics Platforms: Expect to use proprietary tools to track user behavior, content performance, and A/B test results.
• Data Visualization Tools: While not directly using them, understanding how data is presented (e.g., via dashboards) and how to request relevant metrics is key.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how customer data and advertising campaign data are managed within systems like Salesforce or internal Amazon equivalents is beneficial.
• Marketing Automation Tools: Awareness of how content integrates with marketing automation workflows for advertisers.

📝 Enhancement Note: Amazon heavily relies on its own internal tools and systems. While familiarity with industry-standard tools is a good baseline, the ability to quickly learn and adapt to Amazon's proprietary technology stack is essential. The focus will be on how UX writing integrates with and influences these systems.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Deeply understanding advertiser needs and creating content that genuinely helps them succeed on Amazon's advertising platforms.
• Ownership: Taking full responsibility for the quality, clarity, and effectiveness of the UX copy and content strategy.
• Invent and Simplify: Finding innovative ways to communicate complex advertising concepts clearly and efficiently, simplifying the user experience.
• Bias for Action: Moving quickly and iteratively, making decisions based on available data and user feedback, and not being afraid to experiment.
• Learn and Be Curious: Continuously seeking to understand the advertising domain, user behavior, and evolving content best practices.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where UX writers work hand-in-hand with designers, researchers, product managers, and engineers daily.
• Data-Informed Discussions: Discussions and decisions are heavily influenced by data, user research findings, and A/B test results.
• Constructive Feedback: A culture of providing and receiving direct, constructive feedback to ensure the highest quality output and continuous improvement.
• Shared Goals: A strong emphasis on working together to achieve common product and business objectives, with content playing a vital role in overall success.

📝 Enhancement Note: Amazon's culture is deeply embedded in its Leadership Principles. Understanding how these principles translate into daily work, collaboration, and decision-making is crucial for success and integration within the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Advertising Domain: Deeply understanding the intricacies of digital advertising, metrics, and advertiser goals to create resonant and accurate copy.
• Scaling Content Across Products: Ensuring consistency and quality across a broad suite of advertising tools and features, while also adhering to Amazon's design system ("Storm").
• Balancing User Needs and Business Goals: Navigating the inherent tension between creating the best possible user experience and meeting demanding business objectives.
• Working in a Large, Matrixed Organization: Adapting to Amazon's complex structure, influencing stakeholders across different teams, and driving consensus.
• Pace of Innovation: Keeping up with the rapid pace of product development and feature releases within the dynamic advertising technology landscape.

Learning & Development Opportunities:

• Deep Dive into Advertising Tech: Gain unparalleled expertise in the digital advertising ecosystem and Amazon's specific offerings.
• Mastering Large-Scale Content Strategy: Develop skills in creating and managing content for global audiences and complex product portfolios.
• Contribution to Design Systems: Play a key role in shaping and refining Amazon's "Storm" design system from a content perspective.
• Mentorship and Leadership: Opportunities to mentor junior team members and potentially grow into leadership roles within UX writing or content strategy.
• Access to Amazon's Learning Resources: Leverage internal training, workshops, and documentation to enhance skills across various domains.

📝 Enhancement Note: The challenges are typical for senior roles in large tech companies, especially in rapidly evolving fields like advertising technology. The growth opportunities are substantial, offering significant career development potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a highly technical or complex concept for a non-technical audience. What was your process, and what was the outcome?" (Focus on your content strategy, user empathy, and impact measurement.)
• "Walk us through your process for developing content guidelines or a content framework for a new product or feature. How do you ensure adoption and consistency?" (Highlight your strategic thinking, collaboration, and scalability approach.)
• "How do you use data and user research to inform your UX writing decisions? Provide an example." (Demonstrate your analytical skills and evidence-based approach.)
• "Imagine you have conflicting feedback from a Product Manager and a UX Designer on a piece of copy. How would you navigate this situation to reach a resolution?" (Assess your collaboration, negotiation, and problem-solving skills.)

Company & Culture Questions:

• "Why Amazon? Why the Advertiser User Experience team specifically?" (Show genuine interest, research the team's mission, and connect it to your skills.)
• "How do you embody Amazon's Leadership Principles, particularly Customer Obsession, Ownership, and Bias for Action, in your work?" (Prepare specific STAR method examples for each relevant principle.)
• "Describe your experience working within an agile development environment." (Highlight your adaptability and collaboration within iterative cycles.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, follow a clear narrative: Problem -> Your Role & Process -> Solution (Show the UI/copy) -> Results/Impact.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your content. Even if exact numbers aren't available, discuss the intended impact and how it would be measured.
• Highlight Collaboration: Explain how you worked with designers, PMs, and engineers. Show that you can be a strong cross-functional partner.
• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, your rationale, and how you would handle hypothetical scenarios related to your presented work.
• Showcase Your Breadth: Select examples that demonstrate your ability to handle complexity, enterprise-level products, and potentially internationalization.

📝 Enhancement Note: Amazon's interview process is heavily reliant on behavioral questions and the STAR method (Situation, Task, Action, Result). Candidates must be prepared to provide specific, detailed examples that showcase their skills and alignment with Amazon's Leadership Principles.

📌 Application Steps

To apply for this operations-adjacent UX Writing position:

• Submit your application through the Amazon Jobs portal using the provided link.
• Ensure your resume is tailored to highlight experience in UX writing, content strategy, and complex product environments, using keywords from the job description.
• Prepare your online portfolio meticulously. Select 2-3 of your strongest case studies that best represent your ability to simplify complex concepts, collaborate cross-functionally, and drive measurable impact.
• Practice articulating your portfolio projects using the STAR method, focusing on your specific contributions, process, and the results achieved.
• Research Amazon's 16 Leadership Principles and prepare specific examples from your career that demonstrate how you embody them, especially Customer Obsession, Ownership, and Bias for Action.
• Familiarize yourself with Amazon's advertising products and the challenges advertisers face to better understand the context of the role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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